What are you doing?
STATUS UPDATES, TWEETS, FRIENDS, FANS & PROFILES... You’ve heard all this is great for business... But HOW? update
Want to connect with customers and clients on social media sites but don’t have the time or know-how to get started?
Let us give you a hand! We’ll set up a professional-looking profile for your business on 3 of the most popular social media sites–Facebook, Twitter, and LinkedIn–and equip you with tips and strategies for building and maintaining a loyal online following.
If you’re asking yourself, “What’s the difference anyway?” ® ®
Originally created for college students to connect with friends and join online groups based on common interests, Facebook® is now open to all ages and is constantly growing and diversifying – there are over 300 million active users, and the fastest-growing demographic is people over age 35.
Similar to Facebook in that the site started as a way for friends and family to connect and keep in touch, Twitter® has evolved to include personal and business users all answering the question, “What are you doing?” in 140 characters or less. This is called a “Tweet.”
Businesses connect with clients/ customers on Facebook via Pages, where they can list profile information, post photos and videos, and keep “fans” of the Page informed with status updates. Fans may also post messages to the business’s Wall, which appears when visitors first see the Page.
In addition to keeping up with personal contacts, businesses can use Twitter to “tweet” company news, promotions, contests, and anything else to engage their list of followers. The service is simple in that its content completely revolves around users and their Tweets.
There are over 300 million active users on Facebook— that’s more than the total US population! The fastest growing demographic is age 35 and above.
In May 2009, Twitter increased 1,448% yearover-year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009.
Often referred to as “the business professional’s version of Facebook,” LinkedIn® is an online networking site that allows more than 25 million users worldwide in over 150 different industries to connect. Identifying new business leads, potential partners and job openings are some of the more popular uses; many companies also maintain a profile on LinkedIn to promote their services and conduct media relations.
LinkedIn’s network includes more than 25 million business professionals in over 150 different industries.
Facebook is a registered trademark of Facebook, Inc. Twitter is a registered trademark of Twitter, Inc. LinkedIn is a registered trademark of LinkedIn Corporation.
TOP 10 REASONS FOR SOCIAL MEDIA MARKETING 1. It expands your web presence.
Already got an informational or e-commerce website for your company? Maintaining a profile on social media sites will not only bring more leads to your site, but will also further your brand name in the online world.
2. It’s available 24/7.
Like your website, social media sites are accessible by the public at all times – it’s like running an ad in every issue of a magazine or buying every spot on a cable channel – but at a much, much lower cost!
3. It expands your market.
Because social media sites are available 24/7 to millions of users practically anywhere in the world, the potential audience for your product or service instantly increases the minute you join.
4. It’s low cost.
Marketing on social media sites can build frequency and reach less expensively than traditional media over time. New product ideas and marketing campaigns can be tried out quickly and inexpensively before committing to mass production and a large-scale advertising campaign.
8. It’s instantly & easily updatable.
When you add new information, promotions, or upload photos and videos to your profile on a social media site, your audience immediately knows about it.
9. It’s green.
With social media marketing, everything is done online and is paper-free, not to mention less expensive – no paying for printing or postage!
10. It’s growing.
Data from a May 2009 report by Nielsen Online shows that more people are spending more time on social networking sites, with total minutes increasing 82% yearover-year and the average time per person increasing by 67%. With 144.3 million unique visitors, Facebook was the No. 1 global social networking destination in May 2009. Twitter was the fastest-growing Web brand during this month, increasing 1,448% year-over-year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009. More traffic on these sites equals more opportunities to promote your brand and your website.
5. It’s “pulling vs. pushing.”
Rather than interrupting an audience with a commercial message, social media allows consumers to discover you for themselves, and to enjoy the process rather than feel annoyed by it. According to a study by Anderson Analytics, 52% of social network users had become a fan or follower of a company or brand.
6. It improves search engine results. Your company’s presence on social media sites increases the potential to raise your search engine rankings, which translates into valuable low-cost exposure.
7. It engages your audience.
Social media marketing is not talking at customers – it’s talking with them. By carrying on a dialogue with those interested in your product or brand, you’ll gain direct feedback and valuable insights on how your company is perceived. It’s also a good opportunity to uncover any negative impressions and address them before they damage your brand.
Facebook gives you statistics and insights about your page to help identify trends & followers
What are you doing?
Do you have the time it takes to effectively manage all of this, all day, every day? LET US HELP update
Contact us today for more details or for a consultation on your specific needs and goals for Social Media Marketing.
InTouch Creative Group is an Athens, Georgia-based full service advertising, marketing, design, web and public relations agency. Our goal is to align our creative solutions with the needs of our clients, providing the best competitive advantage and level of success while maintaining dedication to the interests and growth of our employees and community. 706.546.7137
247 E. Washington Street, Suite 100
Athens, Georgia 30601
Published on Mar 18, 2010