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ARCH 2.0 A PROPOSAL FOR OUR WEB IDENTITY BY ALEJANDRO FERNANDEZ AND JOHN LEE


INTRODUCTION Waterloo Architecture Cambridge is an innovative community that celebrates an open culture; from the open layout of the design studios to the integration of a public gallery and cafÊ into the building design. ARCH 2.0 seeks to broadcast this community to the world by taking advantage of some of the most powerful tools available in today’s dynamic web. In as little as five years, the way we read information on the internet has changed dramatically. Facebook now claims over 400 million users worldwide. Where Facebook has connected us to our friend base, Twitter has allowed us to engage with larger communities and conversations, worldwide. Together, these services have transformed the way we read information. Everyday, millions of people read dynamic, media intensive, information feeds that blur the line between author and audience. ARCH 2.0 seeks to integrate these free web tools to generate a dynamic, informative, and compelling web identity for Waterloo Architecture Cambridge.

JOIN THE CONVERSATION

TWO-CLICK NAVIGATION

ARCH 2.0 is a two way street. Whether you are a prospective student, a professor, student, or member of the international design community, you can join the conversation.

The powerful search capabilities and tag cloud interface of ARCH 2.0 means that you never have to click more than twice to find what you need. ARCH 2.0 is a quick and accessible resource for existing and prospective students.

DYNAMIC CONTENT

WELL-FED

The Waterloo Architecture community is a productive powerhouse, and the dynamic content of ARCH 2.0 broadcasts the talent of this creative community.

ARCH 2.0 keeps you informed and organized. Information feeds such as news, events, and calendars come together in an easy to read format.

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SEARCH-BASED NAVIGATION The menu system is designed to help you find exactly what you want without a rigid, prescribed menu, simplifying the navigation of ARCH 2.0. Begin typing in the search box to get real-time suggestions and results, or choose a common query from the tag cloud. Clicking “Waterloo”, “Architecture”, or “Cambridge” will suggest tags relevant to those categories. Search smarter, find faster.

ARCH 2.0

TWITTER CONVERSATIONS

FLICKR + VIMEO

Twitter brings the WAC community closer together. The conversation feed is a great way to tap into­—and interact with—school culture, both academically and socially. Through Twitter we can build a virtual forum for WAC that allows you to send messages instantly to the feed. Being in the loop is a piece of cake!

A WAC flickr group enables students to showcase their projects and videos. Students and faculty can easily upload their work to the WAC group through their flickr and vimeo accounts. Anyone can select their favourite content and bump their visibility on the main page.

GOOGLE CALENDAR

GOOGLE MAPS + GEOLOCATION SERVICES

The Google Calendar widget synthesizes all of the events happening at WAC, in one clear and organized interface. The calendar has search and filter capabilities like the site at large. Staying organized has never been easier!

Waterloo Architecture Cambridge does not exist in a vacuum. Geo-location services such as Foursquare allow users to broadcast their location by “checking-in” to nearby venues, creating real-time maps of popular places in Cambridge, Rome—and even co-op placements!


SEARCH WATERLOO ARCHITECTURE CAMBRIDGE

Admissions Rome

Students

Resources

Computing

Library

CONVERSATION Feed

Faculty

Scholarships

Projects

Co-Op

Graduate

Director

Undergraduate

Courses

Workshop

Trending Topics

Building

Gallery

Contact

Calendar

MEDIA @WAC

Photos Video

CALENDAR May 2010

Tuition

MAPS Day Week Month

Cambrige Rome Co-Op

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Official school announcements, news items, and events posted via Twitter are updated in realtime on the ARCH 2.0 website. Many of these updates can even be automated; for instance, events added to calendars are automatically sent to the feed. Twitter is a mobile-ready platform—so the WAC feed is always at your fingertips.

ARCH 2.0


The “conversation” occurs in another feed, showing tweets directed @WAC. Hash tags, like #wacstudio, #wacbooks, and #waclostandfound, sort, filter and organize these posts. Twitter enables the school to interact with a broader network, extending our reach and visibility. Jump in—let’s converse, connect, and collaborate.

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ARCH 2.0


ALEJANDRO FERNĂ NDEZ

JOHN LEE

twitter.com/_inthefields facebook.com/inthefields foursquare.com/user/_inthefields flickr.com/photos/alexfernandez/ alejandrofernandez.ca

twitter.com/shft facebook.com/jj7lee foursquare.com/user/shft flickr.com/photos/john-lee/ shiftoperations.net

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Arch 2.0