Take advantage of natural customer flow tendencies §
Most customers are right handed and drive on the right side of the road. As a result: §
Customers look to the right far more than the left, and see more things on the right than the left, and
Customers push a cart or pull a suitcase with their right hand, which causes them to walk in a counter-clockwise direction due to the imbalance.
As a result, more sales are generated if a walkway curves from right to left with more merchandise and space on the right side because passengers are looking right while (perhaps unconsciously) walking left.
The primary retail environment should be placed in the normal path a passenger must travel between the security checkpoint and the gates.
Customers should be surrounded by retail options on all sides, thus creating the ambiance of a marketplace that allows for a pin-ball effect between shops.
A presentation by Luciano Nuñes and Kenneth Currie.