Page 3

Take advantage of natural customer flow tendencies § 

Most customers are right handed and drive on the right side of the road. As a result: § 

Customers look to the right far more than the left, and see more things on the right than the left, and

§ 

Customers push a cart or pull a suitcase with their right hand, which causes them to walk in a counter-clockwise direction due to the imbalance.

§ 

As a result, more sales are generated if a walkway curves from right to left with more merchandise and space on the right side because passengers are looking right while (perhaps unconsciously) walking left.

§ 

The primary retail environment should be placed in the normal path a passenger must travel between the security checkpoint and the gates.

§ 

Customers should be surrounded by retail options on all sides, thus creating the ambiance of a marketplace that allows for a pin-ball effect between shops.

Page 3

Profile for Leah Dupuis

Maximizing Airport Retail Revenue April 2014  

A presentation by Luciano Nuñes and Kenneth Currie.

Maximizing Airport Retail Revenue April 2014  

A presentation by Luciano Nuñes and Kenneth Currie.

Advertisement