A PUBLICATION OF INTERPRISE, THE DESIGN RESOURCE SPRING 2011
TO OUR READERS
In this, our second issue of inSite magazine, we explore how the world of commercial interior design — indeed, how the world in general — has changed over the last 30 years since INTERPRISE opened its doors for business in 1981 with only a telephone (physically connected to a wall), a typewriter (with the requisite Liquid Paper) and a drafting table. From the technological advances, to changes in design preferences and color palettes, to how we communicate with each other and the speed with which it all gets done, it’s safe to say the last quarter-century has been a whirlwind of evolution in almost every aspect of our lives. It makes me wonder about and look forward to what lies ahead. One thing that has not changed, however, is that INTERPRISE continues to concentrate on maximizing the return on investment for owners and occupiers of space. Thank you to our many employees and clients who have been there through it all. May the next 30 years bring us all joy and prosperity! Now, please enjoy our little trip down memory lane.
INTERPRISE would like to thank the following advertisers: AOS Engineering Architel Business Interiors by Staples Comerica Bank Cypress Communications Datamax of Texas Highland Builders Purdy-McGuire Scott & Reid Selzer Associates
INTERPRISE 5080 Spectrum Dr. Addison, TX 75001 972.385.3991 www.interprisedesign.com
Katherine C. Berg, RID President INTERPRISE, The Design Resource
inSite is published by Innovative Publishing Ink. Innovative Publishing Ink specializes in creating magazines for corporations. Please direct all inquiries to Aran Jackson at 502.423.7272 or firstname.lastname@example.org. www.ipipub.com
Headington Companies Photographed by Ari Burling
CONTENTS 04 INTERPRISE: THE DESIGN RESOURCE Thirty years after its founding by Katie Berg in 1981, INTERPRISE is one of the Southwest’s leading firms for interior design innovations and strong client relationships.
07 THE PEOPLE The leadership at INTERPRISE are the strength behind the company’s continued success. Who are they, and what do they do?
14 TENANT DESIGN INTERPRISE has cultivated a reputation as a trusted resource for landlords, property managers and leasing agents while creating ideal environments for tenants to enjoy.
16 CORPORATE DESIGN Merging aesthetics and functionality with a client’s overall image, the professionals in INTERPRISE’s Corporate Design department are experts at fulfilling their clients’ needs through great design.
19 GRAPHIC DESIGN Starting out as an offshoot of INTERPRISE’s core business, the Graphics department has evolved into a revenue-generating service, providing branding, signage, website design and numerous other services to clients from coast to coast.
20 NATIONAL ACCOUNTS INTERPRISE’s National Accounts department provides cutting-edge solutions for clients throughout North America, and the company’s reputation for excellence keeps these clients coming back.
THE DESIGN RESOURCE Established in 1981 … 30 Years Later, Among the Top Interior Design Firms It’s 1981. Walter Cronkite signs off from the “CBS Evening News” for the last time. Sandra Day O’Connor takes her seat as the first female justice of the U.S. Supreme Court. Luke and Laura marry on the soap opera “General Hospital,” the highest-rated hour in daytime television history … and a young entrepreneur by the name of Katie Berg moves to Dallas from Seattle.
Having established a successful operation in Seattle for a Chicago-based interior design firm called RMM, Katie was told that wherever she went, RMM would follow. But within a couple of months of opening the Dallas branch, RMM was acquired, and the new company informed Katie they did not want to include the Dallas office in the acquisition. Already having discovered the Dallas market to be friendly to newcomers with determination and market savvy (and a little moxie, on the side), Katie did not let the change in plans deter her. Instead, she decided to chart her own path by creating INTERPRISE, The Design Resource.
Katie quickly proceeded to pick up new clients. And soon, she was well on her way to laying a strong foundation for what is now one of the largest privately held commercial interior design firms in the Southwest.
Stories Along the Way
As you can imagine, there have been lots of stories along the way. One of the best, though, is from the era when Katie was just starting out in Dallas. John Cushman (of Cushman & Wakefield) invited INTERPRISE to bid on the corporate relocation of Burlington Northern. The meeting took place at Fort Worth’s Petroleum Club in front
INTERPRISE’S AREAS OF EXPERTISE Today, the service offerings provided by INTERPRISE fall within four practice groups: • Tenant Design – the foundation upon which INTERPRISE was built • Corporate Design • National Accounts • Graphic Design
of an all-male crowd — except, of course, for Katie. Going up against much larger firms for the prestigious project, cigars were passed around the table at the end of the intense interview. When the president of Burlington Northern asked Katie if she would like one, she replied, “Sir, I only smoke cigars for celebrations ... might you order me one?” The room went quiet, and soon, she was excused. Later, Cushman called and asked, “If I said you have this job, what would you say?” Katie replied, “What time should I be ready to board your jet back to Detroit to get started?” And so, a young female entrepre-
INTERPRISE’s list of early clients includes notable companies and projects that were part of the booming real estate era of the 1980s, including: • Hines (The Galleria Office Towers) • Cadillac Fairview (Park West) • The Prudential (The Centre) • Winstead • Burlington Northern • IBM
neur charted her path as a trusted and valuable resource to an industry that was dominated by men in a highly competitive environment. The rest, as they say, is history.
In 1981 • Ronald Reagan takes oath of office as the 40th president of the United States • MTV launches • The IBM PC is released • The U.S. Postal Service raises the first-class letter rate to 20 cents • Houston Astros pitcher Nolan Ryan breaks the record for most career no-hitters in major league baseball, beating the record previously set by Sandy Koufax
Through the Years ................
Along the way, INTERPRISE has achieved numerous awards for successful projects and has been consistently recognized among • Largest Metroplex Interior Design magazine’s “Top Design Giants.” Dallas Interior Architectural Firms Business Ranked #5 in 2010 And, while she does not like to promote perJournal • Top 100 Women-Owned sonal fanfare, founder and President Katie Berg Businesses has received such accolades as Commercial Ranked #63 in 2010 Real Estate Women (CREW) Outstanding Achievement Award, DCEO magazine recognition as among the “most influential women in commercial real estate,”and Proclamation Awards from the city of Dallas given to leading architectural firms that generate billions of dollars in construction projects for North Texas. And, in the summer of 2010, INTERPRISE won the DFW chapter of the International Interior Design Association’s Pinnacle Award for Medium Design Firm of the Year. Like all successful companies, though, the longevity and success of INTERPRISE is accomplished through numerous individuals. By the end of its first year in business, INTERPRISE had five employees. Through the years, the company has evolved into what is now the fifth largest interior architectural company in the DFW Metroplex as ranked by the Dallas Business Journal. Of today’s 32 employees, 44% have been with the company for more than 10 years and 25% have been there for close to or more than 20 years. TODAY, THE COMPANY’S TENANT DESIGN PORTFOLIO CONSISTS OF MORE THAN 38 MILLION SQUARE FEET, INCLUDING LANDMARK PROPERTIES: • Comerica Bank Tower • Campbell Center (the gold towers made famous by the TV series “Dallas”)
• • • •
Occidental Tower Urban Towers The Tower at CityPlace The Towers at Williams Square
INTERPRISE LOGOS THROUGH THE YEARS
Kaye McCallum, RID, IIDA Vice President 25 years with INTERPRISE, Kaye has worked her way from project manager to vice president in charge of managing overall company operations and studio scheduling.
Michal Boothe, RID Senior Design Director 21 years with INTERPRISE, Michal’s expertise is designing high-end projects for corporate clients in the energy, financial and law sectors.
Paul White Osborn, RID, IIDA Creative Director 19 years with INTERPRISE, Paul provides the creative vision for design projects, using “old school” freehand sketches to portray design concepts.
Rhonda Kraft, RID Senior Project Director, Tenant Design 13 years with INTERPRISE, Rhonda provides leadership to the Tenant Design team, a close-knit group of designers with more than four decades of combined experience.
Melissa Chrietzberg, RID Senior Project Director, National Accounts 19 years with INTERPRISE, Melissa leads the National Accounts team managing portfolios of facilities located throughout North America.
Ken Childs, RID Director of Technical Department 18 years with INTERPRISE, Ken’s attention to detail is crucial to quality control and production of construction documents.
Carolyn Norman, RID Project Director 5 years with INTERPRISE (26 years in the design industry), Carolyn directs and manages projects for the Corporate Design and National Accounts departments.
Alicia McDonald, RID Project Director, Tenant Design 16 years with INTERPRISE, Alicia provides leadership on the Tenant Design team, having worked her way up the ladder after starting with the company right out of college.
Tammie Hargrove RID, LEED AP Project Director, Tenant Design 9 years with INTERPRISE, Tammie provides leadership on the Tenant Design team for landlord clients.
Karyn Martin Director of Human Resources 13 years with INTERPRISE, Karyn manages human resources and corporate administration responsibilities.
Wendy Taylor Director of Business Development 3 years with INTERPRISE (25 years in commercial real estate), Wendy leads the company in its pursuit of new business for continued growth of company operations.
Melanie Hoy Controller 19 years with INTERPRISE, Melanie provides leadership in finance, accounting and information technologies.
THE CULTURE INTERPRISE employees say they feel a real sense of empowerment to take charge of their own destiny and create their own success.
Like Family Why I Like to Work Here When discussing reasons why employees enjoy working at INTERPRISE, most use words like “familyoriented,” “integrity,” “diversity,” “trust” and “teamwork.” The company clearly has a unique culture, where employees feel a real sense of empowerment to take charge of their careers.
Vice President Kaye McCallum confirms, “There’s not a lot of red tape. While – Alicia McDonald, RID, TD Project Director it is Katie’s company, she did not call it ‘Berg INTERPRISE & “It’s a team environment Associates,’ because she wanted where everyone works the company to be known for its together. INTERPRISE operemployees. Katie has given us ates with integrity — they do the freedom to grow and bloseverything by the book.” som, so that a person can have – Brihta Gerling, National Accounts Project Manager their entire career here.” “I like the flexibility that we get, the people that we work with and the environment that we work in — it’s what really draws people in and keeps people here.”
– Kaye McCallum, RID, IIDA, Vice President
The 1980s Technology Changes the Business of Design
Not surprisingly, technology has brought as many changes to the commercial interior design industry as it has to any other trade. Many designers remember the painstaking process of hand-lettering, using a straightedge, employing a squeegee-type device to get bubbles out of drawings, and the novelty of using the first fax machine. “It was on a spool of shiny paper that just disappeared over a period of time,” Senior Design Director Michal Boothe recalls with a chuckle.
Jeff Hayden, CAD Manager
Carolyn Norman, RID, IIDA, Project Director
Ken Childs, RID, Technical Department Director
And, just as with all businesses, office standards for personnel and management with regard to client responsiveness has evolved along with the cell phone. “If [the client] can’t get you at your desk,” Project Director Alicia McDonald laughs, “they’re going to get you in the car — they’ll track you down. There is no escape!” Some technologies, however, have proven beneficial to work pace. CAD Manager Jeff Hayden particularly likes the company’s sharefile site, “because it’s like giving you an extra day on all the deadlines. Since you can have it done by that due date and post it in a cubby on the sharefile site within seconds, it saves you having to send it out the day before. It helps us in timing, and it helps the client in cost, because if they have to print it, they are doing their own printing.” However, couriers are still used for transporting blueprints to clients, and will continue to do so until we’re able to “beam them up.”
The way in which INTERPRISE handles business transactions has changed quite a bit since the 1980s, as well. Project Director Carolyn Norman remembers bosses coming back from a golf game and starting on a full-floor project based on a handshake. Furthermore, ladies weren’t caught dead wearing anything but skirts and stockings to work, and the men wore ties every day. “Guys would always wear ties,” Technical Department Director Ken Childs recalls, “but they would have to take them off because they didn’t want them to get caught in the rollers in the print machines.”
Bank One Marketing Center
Metromedia Restaurant Group
Saxon Mortgage 10
THE TERM CASUAL FRIDAYS HAD STILL NOT BEEN COINED IN THE EARLY ’90s. WOMEN WORE HEELS, STOCKINGS AND SUITS, AND EVERYONE ALWAYS DRESSED PROFESSIONALLY, NEVER DRESSING DOWN. OVERALL , THE BUSINESS CLIMATE WAS MORE FORMAL THAN IT IS TODAY.
Heidrick & Struggles
Heidrick & Struggles
Heidrick & Struggles
Looking back to the early ‘90s, Senior Project Director of Tenant Design Rhonda Kraft recalls, “Clients did not share information about their personal lives as much — certainly not at an initial meeting. And when they asked where you’d been on vacation, you would not go into personal details like today — it was just kind of taboo. If you were going to be casual, it was much more likely it would be with contractors and engineers than it would be with clients.” Paging companies like PageNet and PageMart were big clients back then. INTERPRISE Controller Melanie Hoy remembers that era as “INTERPRISE’s entry into national accounts and retail
work.” At the time, INTERPRISE worked on retail rollout projects for companies such as Cox Communications, PageNet, PrimeCo and InMotion Pictures. Around the same time, Katie’s husband Rick formed his company, Contracta, providing furniture procurement to INTERPRISE clients and eventually expanding to serve a broader client base. “The decision was to go beyond specifying and supplying furniture solely for INTERPRISE clients,” Rick says, “to becoming a fullresponse support to outside clients as well.” Contracta was sold to Corporate Express in late 2007, which was subsequently sold to Staples.
In the 1990s • The Hubble space telescope is launched into orbit • First successful communication between an HTTP client and server via the Internet • Michael Jackson weds Elvis Presley’s daughter, Lisa Marie • Tiger Woods becomes the youngest Masters winner and the first African-American to do so • First book in Harry Potter series is published, inspiring millions of youth to read
The design idiom of the new millennium has presented a more contemporary feel. Increased technology in products and materials has led to more articulation in gypboard, interesting and dramatic ceiling elements, and designs in carpet patterns creating greater detail on the floors in place of the use of stones. “Design is more refined, and there’s not a lot of layering,” states Vice President Kaye McCallum. ”It is simple in the visual effect and yet complicated to do. The materials are a lot more simplistic — you don’t have a lot of applied wall coverings with moldings, and there is a greater emphasis on using natural materials and products. You’re able to be more creative with less things.” Technical Manager Amy Harper says, “In the 2000s, we’ve gotten away from anything traditional — we do more streamlined design that is more forward-thinking, sleek with lots of glass, lots of lighter colAmy Harper, RID ors, lighter materiTechnical Manager als. A lot more natural light.” Furthermore, the “green” movement has pushed today’s trends toward more earthinspired finishes with lots of stone and natural materials, fewer primary colors, fewer blacks and less “bling.” Indeed, most palettes are largely influenced by the emphasis on sustainability in today’s culture — an increasingly important trend intended to preserve the environment for future generations. With seven Leadership in Energy and Environmental Design (LEED) accredited professionals, INTERPRISE is prepared to help clients take their projects through the LEED certification process.
Atrium at Bent Tree
In the 2000s • Nineteen al-Qaida terrorists hijack four commercial passenger planes to carry out the September 11 attacks, killing almost 3,000 people and resulting in the collapse of the World Trade Center towers in New York City; the destruction of the western portion of the Pentagon in Arlington, Virginia; and a passenger airliner crash in Shanksville, Pennsylvania • Martha Stewart and her stockbroker are indicted for using privileged investment information and then obstructing a federal investigation • President Barack Obama, the first African-American U.S. president, is elected
TenantDesign “Tenant design is a repeat business … if a client likes the space we design today, five years later, they want us to design their new space when they move.” – Kimberley Bollinger, RID, TD Designer Campbell Center
It’s All About Relationships As an advocate for landlords, property managers and leasing agents in marketing office buildings and vacant spaces to prospective tenants, INTERPRISE has worked hard to build a reputation as a trusted leader in tenant design and space planning. An integral part of establishing this reputation has been our focus on building lasting relationships. In fact, the original developer of the Galleria, Hines Interests, is still a client today — a testament to the company’s longevity and success. Founder Katie Berg, and really any employee at INTERPRISE, will tell you that building relationships is what the company’s business is all about. Moreover, INTERPRISE views the mission of tenant design as a dual task: (1) contributing to the success of prospective tenants by creating an optimum workplace environment that stimulates employee productivity and attracts qualified talent, and (2) balancing the goals of landlords by maximizing the value of their assets. INTERPRISE’s vast experience is a valuable asset to clients who are looking for a partner to help them turn their visions into reality. One example of doing this successfully is INTERPRISE’s collaboration with One Technologies. Although most Tenant Design projects use a fairly neutral palette, One Technologies wanted its space to be filled with many bright colors — six different colors in all, including vibrant reds and greens. Rhonda Kraft, senior project director of Tenant Design, recalls that having a bright atmosphere was very important to the client — “something that would be cheerful and make people happy,” she says.
The “TD” Type As the company’s relationships with clients have remained steady over the years, so too have project timelines, despite the many advancements in technology. “Everything’s due in a week, as it always has been,” laughs Tenant Design Project Director Alicia McDonald. “But I like getting a project done in a timely manner and moving on to the next project. It’s a ‘Type A’ thing. I like the spectrum of different projects and different people that I get to meet. One day, I am working on something totally different than I am the next day.” Undoubtedly, it takes a certain personality to work in Tenant Design, with quick turnarounds, juggling multiple projects at once, and working on different aspects of projects each week, such as field checks and CAD input, space planning, construction documents and graphic plans. Tenant Design Project Director Janet Clark, who has worked in both the Tenant Design and Corporate Design departments, states, “I like them both. I like the longevity of Corporate Design projects, because you really get to work through a lot of the things that you don’t get the opportunity to work through in TD. And in TD, I like the fact that you get to work with the client really closely.” One Technologies
Irving Chamber of Commerce
“I enjoy long-term relationship-building that comes from working in the TD department. That’s what I really like ... knowing who’s who, always working with the same person and fostering that relationship.” – Reese White, RID, IIDA, LEED AP, TD Project Coordinator
“We might build a really tight relationship with a property manager who moves from one property to another, and because of the relationship, they bring INTERPRISE with them to their new property along with the work. It’s all about making a difference and making an impact for your clients, such that when they leave, they want you with them no matter what company they’re working with.” – Rhonda Kraft, RID, Senior Project Director, Tenant Design
esigners in the Corporate Design department prefer the unique aspects of working on “one-off” projects for the end user.
These projects typically involve higher levels of
design, with the client as the tenant, rather than the landlord. Oftentimes, a project that starts out as a Tenant Design proj-
ect turns into a Corporate Design assignment when the tenant leasing the space desires a higher level of design and detail
than the landlord is willing to pay for. When that happens, INTERPRISE hands over the project to the Corporate Design department to ensure there are no potential conflicts of interest with the landlord client.
Design Philosophy When creating interiors for end users, INTERPRISE believes their role is to design in a manner consistent with the client’s brand, creating a powerful personal corporate experience reflecting the client’s mission, culture and “vision of itself.” Their approach begins with the idea that a brand’s objective can be translated into a designable message and that commercial interior design is a joint venture between the client and designer. When the venture becomes a conversation between the client’s image and the designer’s expertise, the resulting space is a truly personal experience for the client and anyone else experiencing that space. Creative Director Paul Osborn believes that “the successful design of interior spaces depends on a balancing of aesthetics and utility. Providing what the occupants need to be productive is only part of the story. A space that enriches the spirit and sparks the imagination allows for the ultiPaul White Osborn, RID, IIDA, Creative Director
mate working environment.” “Our objective isn’t to create spaces reflecting a style or idiom that is identifiable with INTERPRISE — or replace the client’s brand with an INTERPRISE-trademarked style,” states Senior Design Director Michal Boothe. “There’s no creativity in that. Rather, the intent is to bring forth the personality of our client’s brand and unique culture in a beautiful and functional way.”According to Boothe, symmetry
is key. “It’s very important for a balance to be Michal Boothe, RID, Senior Design Director found between the design and our client’s (continued on page 18)
Kleinheinz Headington Companies
INTERPRISE believes its role is to design in a manner consistent with the client’s brand. “The intent is to bring forth the personality of our client’s brand and unique culture in a beautiful and functional way. We are a service industry, and we have to always be cognizant of our client’s image and ideals,” states Senior Design Director Michal Boothe. Spectrum Center
image,” he says. “At the most basic level, we are a service industry, and we have to always be cognizant of our client’s image and ideals. If we can do that, we create a space where the client feels truly comfortable, making the prize more than an attractive space.”
Adding Building Amenities Often, a landlord relationship will present opportunities for INTERPRISE to design added amenities to office buildings in the form of retail services — delis, fitness centers, hair salons — services the landlord wishes to provide for his tenants. In addition, as buildings age and new properties come on the market, older buildings usually need upgrades to the lobbies and common areas to stay competitive in the marketplace. And first impressions really commence when a prospective tenant drives up to a property — a moment Founder and President Katie Berg describes as the “sense of arrival.” INTERPRISE also works with property owners to improve the overall impression a building conveys, from the outside in. If exterior improvements are recommended, INTERPRISE collaborates with architects, landscape designers and other trades to provide a comprehensive solution to the image of the property and its appeal to prospective tenants. What’s more, INTERPRISE considers itself to be an advocate to the commercial real estate industry. It serves as a valuable resource to landlord clients by providing expertise in determining the most strategic locations to add amenities and the type of amenities that will enhance property value, ultimately contributing to the success of a building, particularly as it is repositioned in the marketplace.
Property Renovations Over the years, there have been numerous projects to reposition properties for clients, a role that is anticipated to increase as current market dynamics create changes in ownership of commercial properties. INTERPRISE’s understanding of commercial real estate and building owners’ goals to maximize their assets’ market value gives us a unique perspective when partnering with owners as the design team member. “We know real estate, and we know what’s asset-appropriate and how to create great design within allocated budgets,” Osborn states. Some of INTERPRISE’s renovation projects include Crestview Tower, Spectrum Center, Bent Tree Green, Riverside Commons, International Plaza, Exchange Park, The Aberdeen, The Point at Las Colinas, Pitman Atrium and Spectrum Center
Repositioning a real estate asset often involves a face-lift to both the exterior and interior of a building, including renaming and rebranding for enhanced market identity. To achieve design consistency, INTERPRISE’s Graphics department provides branding and signage services that effectively integrate a project’s new interior design theme with the exterior of the property. Office building clients needing graphic design services to market their buildings and vacant spaces led to the creation of INTERPRISE’s Graphics department, which has evolved into a separate practice group.
Riverside Commons Today, INTERPRISE provides graphics services for: • Building signage and wayfinding • Property branding, identity and logos • Collateral materials — brochures, marketing boards • Marketing center display presentation boards • Vinyl wall graphics • Tenant signage • E-newsletters • Sourcing of art, furniture and fixtures Fortson Oil
Among our graphic design capabilities: • Branding and identity, including logos and project name changes • Collateral materials, including brochures, marketing boards, and e-blasts • Signage design for tenant signage, property signage and wayfinding • Monument signs The graphics group also offers website design depicting available space for clients’ properties through blocking plans and other relevant up-to-date marketing collateral. INTERPRISE creates and maintains property websites (dubbed “I-spaces”) as a value-added service.
In 2005, INTERPRISE landed a signage rollout project for Manpower consisting of 946 locations throughout the United States and Canada. The project paved the way for the creation of INTERPRISE’s sourcing and procurement of signage, wayfinding, fixtures and artwork.
Wachovia Training Facility
NATIONAL ACCOUNTS Portfolio Planning Services Throughout North America
relationships built on performance and trust are the result of exemplary service to national account clients such as Travelers, with whom INTERPRISE has served as a preferred planner for 17 years. For national clients, INTERPRISE delivers services for projects ranging in size from 10-person “restacks” to 200,000-square-foot buildings, and everything in between. Managing a client’s portfolio requires continual process and systems improvements to elevate service delivery.
“As the leader of CBRE’s (CB Richard Ellis) project platform for one of our largest corporate accounts (Travelers Insurance), INTERPRISE has delivered for us time and time again,” states Mark Guthrie, CBRE Senior Vice President, Project Management. “Melissa Chrietzberg and her
INTERPRISE is proud of its 17-year tenure with Travelers.
Portfolio management increases efficiency in the handling of projects, because decisions about the project have been predetermined, and project timelines are accelerated. team continually and seamlessly introduce new talent to our account,” he continues, “such that they have been able to support our needs regardless of the workload. In addition, they work with us to continually improve our processes and proactively elevate our service delivery. We consider INTERPRISE an invaluable extension of the Travelers corporate real estate and CBRE teams.”
faster and more efficiently. “We
Portfolio management increases efficiency
don’t have to
in the handling of projects, as standards
reinvent the wheel
are implemented not only for the process
each time there
itself but also for finish selections and
is a new project,”
materials that are used for each facility.
And, because decisions about the project have been predetermined, project timelines are accelerated. INTERPRISE assigns a designated
Melissa Chrietzberg, RID, Senior Project Director, National Accounts
Director Melissa Chrietzberg says. “We also save time and
team to each national account client.
money, because we don’t have to edu-
Designers assigned to each account
cate a new designer each time, as their
become so knowledgeable of client
assigned design team already knows the
expectations that projects are completed
requirements of the company.”
POISED THE FUTURE
FOR THE FUTURE
What We’re Good At Celebrating its 30th anniversary in 2011, INTERPRISE has a proven track record as “The Design Resource” that provides maximum return on investment for owners and occupiers of space. With leadership provided by key individuals who have been at INTERPRISE for many years, the future looks bright for the next 30 years. Among the strategies to grow the company and fulfill its goal Wendy Taylor, Director of Business Development to be “poised for the future” is the company’s recent certification with the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned, controlled and operated by women in the United States. INTERPRISE’s WBE status has been a non-factor in its success to date —
“It’s encouraging to know a lot of people have been here for a long time, and our company is solid.” – Randy Malone, RID, IIDA, LEED AP, Designer
effectively an “arrow in its quiver that has never before been utilized,” according to Wendy Taylor, Director of Business Development. Even so, INTERPRISE has been consistently ranked by the Dallas Business Journal among the top WBEs in Dallas and Fort Worth. With diversity becoming a greater influence to the supply chain in today’s marketplace, this is an area of opportunity the company intends to actively pursue. With the commitment to maintain its reputation for excellence through integrity — both in design standards and business principles — INTERPRISE is indeed ready for the future and looking forward to what lies ahead.
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