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2011 Media Placements ~ Abbi Public Relations, Inc.


Intero Table of Contents Date

Publication

Title

11/14/2011 10/31/2011

Aol real Estate The Wall Street Journal

10/19/2011

REALTOR.com

8/17/2011 8/15/2011 7/27/2011 7/9/2011 6/26/2011

Huffington Post NNBW The Jamie Kalicki Show HomeFinder Realtor.com

6/21/2011

JustLuxe

6/16/2011 5/23/2011 4/27/2011 4/24/2011

North Lake Tahoe Bonanza NNBW KOLOtv.com Reno Gazette‐Journal

4/23/2011

uk.ibtimes.com

4/22/2011

JustLuxe

3/23/2011

Reno Gazette‐Journal

House of the Day: 'Industrial Chic' in the Nevada Desert House of the Day Will Bruder Design: Reno Modern with Stunning City and Desert  Views Seller Financing: An Idea Whose Time Has Come Intero Real Estate Services and staff Entrepeneur of the week Featured Home of the Week Home of the Week: Lake Living in Crystal Bay, NV Casa del Lago Azul:$11 Million Waterfront Property on Lake  Tahoe Bargains abound in buyer's market Funky' codes cropping up in Reno‐Sparks area QR Codes and Real Estate People on the Move Lake Tahoe Home for 7.75 Million: A Sign Luxury RE Market is  Doing Well Lake Tahoe Home for 7.75 Million: A Sign Luxury RE Market is  Doing Well Intero Plans Real Estate Career Fair Next Week


This friday’s entrepeneur of the week will feature Vince Scott from Intero Real Estate Ser... Page 1 of 1

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This friday’s entrepeneur of the week will feature Vince Scott from Intero Real Estate Services

As a broker in Nevada for 15 years and California for five, Vince has closed more than $300 million in gross sales and completed over 2,000 transactions. He’s a passionate supporter of innovative, environmentally responsible for building and believes that developers should be accountable to their investors and the communities in which they do business. For more information about Vince Scott please visit http://www.interotahoe.com/agents/VinceScott Leave a Comment Name * E-mail * Website

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Previous post: Friday, June 3rd. Next post: Special guest Ross Miller Secretary of State will be on the show Tuesday August 2nd Copyright 2011 The Jamie Kalicki Show | contact us: 775.852.2600 : Jamie@kalickilaw.com | site by MacWest Marketing

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It’s not called the “House of the Blue Lake” for nothing – hypnotic blues of Lake Tahoe are visible from every space. A warm, comfortable, and understated luxury awaits the new homeowner who will probably spend more time in the outdoor entertaining areas, admiring Mother Nature, than the billiard/bar area or cozy, fireplace gathering spots. Ceiling wood beams and knotty-pine accents give it a rustic vibe, but the layout and design has an adobe/southwestern look and feel. A guest house with separate entrance and garage completes the appeal of this home.

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Casa del Lago Azul: $11 Million Waterfront Property on Lake Tahoe

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Home > LifeStyle > Real Estate & Homes > Casa del Lago Azul: $11 Million Waterfront Property on Lake Tahoe

By: James Rothaar, Senior Staff Writer | Posted: Jun. 22nd, 2011

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We recently visited Lake Tahoe and reported that luxury real estate in Nevada's Crystal Bay-Incline Village area has been selling measurably better from 2010 forward. There were more transactions at higher prices through the first quarter of 2011 than the previous two years combined. While it is questionable whether this is an indication that the entire luxury-property market is on the rise, it speaks volumes for the salability of premium

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Casa del Lago Azul: $11 Million Waterfront Property on Lake Tahoe

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properties here. That is why we had to go back and have a look-see at one of the highest of high-end lakefront properties in Crystal Bay. Casa del Lago Azul, or House of the Blue Lake, is a seven-bedroom, five-plus bathroom single-family residence that sets on one-half acre with 75 feet of lake frontage. The estate, which has a picturesque view of the lake from every bedroom, has around 6,600 square feet of living space on three levels. There is a media room, a gourmet kitchen, a wine cellar, a

Restaurant Avondale: Acclaimed Dining at the Westin Riverfront Casa del Lago Azul: $11 Million Waterfront Property on Lake Tahoe

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complete fitness center, and a spa. Best Family Vacation Ideas The fitness center, which is on the entire third level, also features a full bathroom and an expansive deck made of stone. A combination of exotic woods and stones on the floors and the walls enhance the aesthetics tenfold. It is the intricate details that make this abode so special. There are four fireplaces, including a mason-built kiva fireplace in the master suite. It also has an attached guesthouse and a three-car garage.

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The exterior includes a long stairway that leads to a boat dock with a pier and two buoys. The picturesque dock, which stretches out over the granite-boulder shoreline, is an artistic inspiration in the making. There are landscaped gardens, a terrace, and plentiful space for entertaining and enjoying the great outdoors. The new owner of Casa del Lago Azul will have full access to all of the Incline Village amenities, including the private beaches. Casa del Lago Azul has been on the market since August 2008, according to listing agents, Janet O'Donnell and Val Davisson, at Intero Real Estate Services. The property, originally priced at $13.5 million, is for sale at $11 million. For more information, visit InclineTahoeHomes.com.

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JustLuxe is a luxury Web publication providing objective analysis and information to affluent consumers to assist with their decision making, such as chartering a yacht, purchasing a membership card, booking a luxury hotel, traveling to a specific destination, or buying real estate. Our writers conduct interviews with industry executives and leaders in their fie analyze product offerings and review the Web sites of leading companies to ensure our readers have up-to-date data to make informed decisions. Consumers can find purveyo fine luxury goods, services and travel solutions throughout the pages of JustLuxe via content or with our advertising partners. See our Best of Luxury high-end brands and partners.

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North Lake Tahoe Bonanza 06/16/2011

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2 • WEEK OF THURSDAY, JUNE 16, 2011 • TRUCKEE & NORTH LAKE TAHOE REAL ESTATE INCLINE VILLAGE REAL ESTATE

Bargains abound in buyer’s market

Eliminating blighted properties in Incline Village and Crystal Bay

By VINCE SCOTT

T

wo things have become clear as the real estate market attens out at the bottom of one of the deepest real estate slumps we have ever seen. Buyers are in the drivers seat and bargains abound. The value in today’s real estate market, and the options homebuyers have in home inventory, is remarkable. Add to that affordable ďŹ nancing and a growing conďŹ dence that the real estate market has nowhere to go but up, and it is no wonder the pace of real estate transactions in the area is rising rapidly. This spring, the volume of real estate sales has increased in homes priced in the median range, but what is remarkable is what has happened on the high end of the market. Year over year, high-end real estate volume has spiked by 30 percent. At Intero, we have closed $40 million in sales in the ďŹ rst quarter of 2011. And we have seen three sales of over $5 million and four sales of over $3 million. The numbers highlight homebuyers’ belief in an impending real estate rebound, and shows that buyers are driving harder bargains and getting better deals, even in exclusive luxury lakefront properties. The best bargains are being bought by cash. The truth of the saying “cash is kingâ€? is ampliďŹ ed by a complex real estate and lending environment. Jumbo loan restrictions, short sale contingencies and foreclosure complexities combine to allow a buyer with cash to drive a harder bargain

activity, vandalism or grafďŹ ti. Since we live in a vacation resort community and our economy depends on visitors and tourism, presenting a hen people beautiful image helps businesses and visualize vacation rentals dramatically. The anLake Tahoe nual community cleanup event that they think of beautook place on June 4 this year did a wontiful snowcapped derful job of removing trash, litter and mountains surrounddebris. But this event did not have any ing a crystal-clear blue lake, pristine impact on individual properties where creeks tumbling through forests down the owners have no interest in cleaning to the water, meadows ďŹ lled with wildup the junk in their yards. A few cords of owers and the sights and sounds of ďŹ rewood are not out of place in a mounwildlife. Abandoned gas stations, vacant tain environment, but partially dismancommercial properties and residential tled cars and old appliances don’t really properties that resemble the old televibelong in the yard in residential areas. sion show Sanford and Son are not what It’s not just private property owners come to mind. Yet there are a signiďŹ cant and businesses who allow properties number of propto fall into disrepair. erties in the Lake Even government Tahoe basin that ... blight is in the eye of the entities and agencould be classicies are guilty of beholder and that is one of ďŹ ed as in need of contributing to blight the many reasons Washoe major attention, in Incline Village. County ofďŹ cials were unable to The old elementary if not seriously blighted. agree upon the standards for a school on Southwood Since Washoe Boulevard has been nuisance ordinance. County spent closed for two years. over two years The school district attempting to enact a nuisance ordiwas given a viable proposal to demolnance and failed, sometimes it takes ish the buildings, install BMPs and turn the court of public opinion to remedy a the land into a public park. Instead, this long overdue situation. This is the ďŹ rst property is surrounded by a chain-link in a series of articles that will address fence while the building continues to blighted and substandard properties at deteriorate. The structure is very old Lake Tahoe. Readers are encouraged to and contains a lot of asbestos making submit photographs and stories about it a hazard to the neighborhood in the properties they believe are an eyesore to event of a natural disaster. the community and this columnist will For several years the property that pursue further investigation. previously housed the old Orbit Gas Some will say that blight is in the eye Station has remained in a state of virtual of the beholder and that is one of the abandonment right near the intersecmany reasons Washoe County ofďŹ cials tion of Highway 28 and Lakeshore Blvd. were unable to agree upon the stanThis unsightly piece of real estate greets dards for a nuisance ordinance. While every visitor who enters from the west many in the real estate community side and it sends a negative message were opposed to the proposed nuisance to newcomers about the physical state ordinance claiming it would infringe of Incline Village. Maybe when enough on private property rights, the reality members of the general public get is that blighted properties need to be together to exert pressure on the owners addressed. of abandoned, unsightly and blighted There our some properties which are properties we will start to see some just a visual eyesore and show a lack of improvements take place.  pride of ownership. Other properties contain hazardous materials and need — Don Kanare is a Realtor at RE/MAX to be cleaned up for public safety. Aban- Premier Properties. Read his blog and doned or long vacant structures can weekly stats at www.InsideIncline.com. pose a safety hazard while also becomDon welcomes comments at: ing an attraction for unwanted criminal DonKanare@Hotmail.com. By DON KANARE REAL ESTATE FEATURE

W

This press release was e-mailed to Managing Editor Kevin MacMillan at kmacmillan@sierrasun.com.

REAL ESTATE of Truckee & North Lake Tahoe

A special section inserted every week in the Sierra Sun & North Lake Tahoe Bonanza.

In print and online.

tahoebonanza.com sierrasun.com

TAHOE  

 TAHOE



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... and can be All contents Š Copyright 2011 North LakeatTahoe Bonanza $$edition found locations all around Truckee

Vince Scott is the owner/broker of Intero Real Estate Services.

Find the home you’ve been searching for in the

 

It’s here!

and not get hung up with bank approvals or appraisal roadblocks. That fact that the stock market has rebounded from its lows during the recession, and that many high-end buyers have held their cash during the recession and are now looking to invest, has injected new life into the Tahoe real estate market. With its international draw as a vacation destination, and its friendly tax environment, Incline Village and the Nevada side of Lake Tahoe has become an attractive place to purchase. High-end buyers are ďŹ nding a surprising inventory of homes that used to be locked up for life — rare lakefront homes on Tahoe that are once-in-a-lifetime real estate opportunities. As the snow melts, and Tahoe tourists come into town for their summer vacations, the recent uptick in real estate sales should continue to strengthen. Homes show better in the summer. More visitors are in town. And with a unique combination of low interest rates, bargain prices, and a sizeable inventory to choose from, the value in the local real estate market should continue to drive sales volume higher. After a long winter, and a long recession in real estate, a welcome summer of sales is on tap for the Tahoe. And savvy buyers will have a wealth of rock-bottom bargains to choose from. 



     

      

  

 

Summer





2011

   

 

    

Pick up your FREE copy of the latest edition of Tahoe Magazine today. This 148-page magazine is chock full of everything you need to know about summer in Tahoe. Whether you’re looking to learn about geotourism in the Lake Tahoe Basin, information on boating laws and procedures, a breakdown of the region’s golf courses or a look into the amazing nightlife and entertainment options that abound this summer, Tahoe Magazine has it all — and a whole lot more. Complimentary copies can be found in the Truckee/North Lake Tahoe area at: the Truckee and North Tahoe chambers of commerce offices, Raley’s and Safeway markets, the Incline Village/Crystal Bay Visitor’ North Tahoeby Event August 9, 2011 4:25s Bureau, pm / the Powered TECNAVIA Center in Kings Beach, Tahoe City Downtown Association offices, the Hyatt Regency Lake Tahoe, the Sierra Sun and North Lake Tahoe Bonanza offices and many other fine businesses and organizations around town.

Vo


http://www.nnbw.com/ArticleRead.aspx?storyID=17385      

‘Funky’ codes cropping up in Reno-Sparks area May 23, 2011

QR codes — those funny black squares that look like a Rorschach test ink blot on steroids — are cropping up at businesses and organizations throughout the Truckee Meadows. Quick Response Codes, working much like bar codes, can be scanned with the camera of a smart phone using a special code-reading application to provide information to consumers. For real estate brokerages, the decision to use QR codes is two-fold: It’s a cost-effective means of providing prospective homebuyers with instant information, as well as a way to remain on the forefront of an emerging technology. “It tells you that we are cutting edge. It is eye-catching because it is different, and people want to know about it,” says Kristen Gil, Realtor with Intero Real Estate Services. Intero began using QR codes just over three months ago. The company’s codes contain an agent’s business card and a Web site link that displays the selling price and status of a home, as well as virtual tours of the property. Homebuyers with smart phones can see the inside of a home while standing curbside or sitting in their cars. Realtors also don’t have to print flyers anymore, Gil says, which provides cost savings as well as eliminates a great deal of paper waste. Intero has begun printing QR codes on its agents’ business cards as well as all for-sale signage. “Flyers are expensive. Creating the codes is free,” she says. “It is allowing us to get more information to the consumer faster, and that makes you the winner. We can reach the consumer in an easier, lessexpensive fashion with much more data.” Additionally, agents can track how many times the code for a home is scanned and get contact information from the scanner, something they can’t do with flyers. But therein lies a fine line between increased marketing and aggressive sales tactics, says Amy Lessinger, broker/owner with RE/MAX Realty Affiliates. “We can offer more information if they need it, but we don’t call those people — they would have called us on the phone if they wanted to talk,” Lessinger says. “This is permission-based marketing. If they want more information we will be there, but if they don’t they won’t have us breathing down their necks.” Lessinger says RE/MAX Realty Affiliates also began using QR codes to stay ahead of the curve. But the real work began after the office team decided to use the codes. RE/MAX Realty Affiliates had to create new signage and more than 350 unique QR codes for its inventory of properties. Lessinger says a challenge came as the brokerage sought to link Flash-based visual tours, since that form of visual media does not work on Apple iPhones or iPads. Smaller organizations have found the codes useful as well. Justin Boucher, owner of the My City Card Savings program, says he’s dabbled with various forms of mobile media in an effort to reach more customers, but using QR codes has provided the best results.


“For me, it is really a way to engage customers right at the first moment of contact,” Boucher says. “With my business, a lot of it is based online, and I already have lots of mobile-device integration involved. I am trying to track more people that have smart phones, and I have tried others methods, but this is a lot more effective than any other signage I have used so far.” When users scan the My City QR Code, they are directed to a special page on Boucher’s Web site, which allows him to track unique visitors to the site and establish better metrics. The Reno South Rotary Club recently created a QR code for its Tech Opportunities 2011 forum at the Atlantis Casino. The code took users to a miniature Web site that contained program information and a registration page. About 30 people signed up online for the event, says President-Elect Tom Hegge — but there was no way to determine how many of those signups were from people using the QR code, he notes. Hegge, owner of Office Pavilion, says the codes make the most sense for businesses that target consumers, rather than companies such as Office Pavilion that target other businesses. John Noellert, owner of FASTSIGNS on Plumb Lane, says he has seen a tremendous rise in inquiries from customers calling about QR codes. A year ago when he bought the business, Noellert says, he fielded an inquiry about QR codes in one of every 500 calls. Today that number is about one in five, he says. “Small businesses make significant investment in advertising and signage and on the Web,” Noellert says. “The most practical use for a QR code is to leverage Web assets onto print assets. It doesn’t cost anything more to print a sign with a code on it, so you might as well leverage what you have got.” Printing the codes poses little challenge, Noellert adds, and providing information about the codes and their many uses helps FASTSIGNS separate itself from competitors. “People are getting more and more oriented to using mobile devices, and we definitely see it as important for our business to not only show we know how to use them and print them, but it helps differentiate us as a supplier for their signage.” Web sites such as Kaywa, Qurify, Delivr, uQR.me and Google convert standard URLs into Quick Response codes.


http://www.kolotv.com/home/headlines/QR_Codes__Real_Estate_120800189.html          


http://uk.ibtimes.com/articles/137383/20110423/lake‐tahoe‐home‐crystal‐bay‐nv‐luxury‐real‐estate‐market.htm

     

Lake Tahoe Home for $7.75 Million: A Sign Luxury RE Market is Doing Well? Lake Tahoe home in Crystal Bay, NV  Here is a look at a premium property located along the north shore of Lake Tahoe in Crystal Bay, NV. Is there a greater representation of the splendor of nature than along the north shore of Lake Tahoe? Obviously, there are many Mother Nature-created destinations around the world. However, if a list were compiled, Nevada's Incline Village and Crystal Bay would have to be included. This is as good as it gets for an allencompassing nature retreat. Luxury­lifestyle Community  Crystal Bay is a luxury-lifestyle community for all seasons with both winter- and summer-outdoor activities aplenty. It also is a place where high-end real estate is once again selling well, according to Lexi Cerretti of Interno Real Estate Services. This is good news indeed for an area where real estate is its largest industry.   Luxury Real Estate Market on the Rise?  Ms. Cerretti has closed on more than $7 million in sales during the past six months in the Incline Village and Crystal Bay. Additionally, she has remodeled houses in the area with her husband that were featured on the TV show My House Is Worth What? on the HGTV network. Ms. Cerretti believes that the luxury real estate market in the area is stabilizing and on the rise. A review of transactions in the area supports her assessment. From 2010 through first quarter 2011, nine lake front properties were sold priced between $1.9 million and $11.8 million. Five of those nine properties sold for more than $7.5 million.


Statistics Conversely, there was a total of eight lakefront residences sold in 2008 and 2009. The highest price paid in that time frame for a single-family residence was $7.35 million. So, with nine sales recorded over the past 15 months, there were more transactions at higher prices than there were over the previous two-year period. Asking Price: $7.75 million  The asking price on this Crystal Bay estate is $7.75 million. It was originally listed in 2004, at the peak of the real estate market, for $8.6 million. The property was relisted in March 2010 at $7.95 million and then reduced again in September 2010 to $7.75 million. If this price holds, it would sell at a reduction that would be less than a 10 percent drop from its 2004 high mark.   Home Features  What do you get in the high Sierras for $7.75 million? This grand lakefront manor is located in a cul-de-sac that sets on approximately an acre of land on the leeward shore of Crystal Bay Point. It has about 185 feet of lake frontage with a private beach and a steel pier with several boat hoists. There is a lakefront view from all six bedrooms and the common room. A gazebo and a waterfall complete the beautiful landscaped gardens sumptuously. There also is an indoor sauna, an outdoor spa, a three-car garage with an elevator and separate quarters for caretakers. Ms. Cerretti is the listing agent of this luxury property. She also said that no house sold over the past 15 months is as secluded or has the view and the outdoor amenities as this Crystal Bay lakefront estate. For more information, visit www.tahoe-lakefront.com.


http://www.justluxe.com/lifestyle/real‐estate/feature‐1537404.php

     

Lake Tahoe Home for $7.75 Million: A Sign Luxury RE Market is Doing Well? By: James Rothaar, Senior Staff Writer | Posted: Apr. 22nd, 2011

Photo Courtesy of Intero RE Services

Here is a look at a premium property located along the north shore of Lake Tahoe in Crystal Bay, NV. Is there a greater representation of the splendor of nature than along the north shore of Lake Tahoe? Obviously, there are many Mother Naturecreated destinations around the world. However, if a list were compiled, Nevada's Incline Village and Crystal Bay would have to be included. This is as good as it gets for an allencompassing nature retreat. Crystal Bay is a luxury-lifestyle community for all seasons with both winter- and summer-


outdoor activities aplenty. It also is a place where high-end real estate is once again selling well, according to Lexi Cerretti of Interno Real Estate Services. This is good news indeed for an area where real estate is its largest industry. Ms. Cerretti has closed on more than $7 million in sales during the past six months in the Incline Village and Crystal Bay. Additionally, she has remodeled houses in the area with her husband that were featured on the TV show My House Is Worth What? on the HGTV network. Ms. Cerretti believes that the luxury real estate market in the area is stabilizing and on the rise. A review of transactions in the area supports her assessment. From 2010 through first quarter 2011, nine lake front properties were sold priced between $1.9 million and $11.8 million. Five of those nine properties sold for more than $7.5 million. Conversely, there was a total of eight lakefront residences sold in 2008 and 2009. The highest price paid in that time frame for a single-family residence was $7.35 million. So, with nine sales recorded over the past 15 months, there were more transactions at higher prices than there were over the previous two-year period. The asking price on this Crystal Bay estate is $7.75 million. It was originally listed in 2004, at the peak of the real estate market, for $8.6 million. The property was relisted in March 2010 at $7.95 million and then reduced again in September 2010 to $7.75 million. If this price holds, it would sell at a reduction that would be less than a 10 percent drop from its 2004 high mark. What do you get in the high Sierras for $7.75 million? This grand lakefront manor is located in a cul-desac that sets on approximately an acre of land on the leeward shore of Crystal Bay Point. It has about 185 feet of lake frontage with a private beach and a steel pier with several boat hoists. There is a lakefront view from all six bedrooms and the common room. A gazebo and a waterfall complete the beautiful landscaped gardens sumptuously. There also is an indoor sauna, an outdoor spa, a three-car garage with an elevator and separate quarters for caretakers. Ms. Cerretti is the listing agent of this luxury property. She also said that no house sold over the past 15 months is as secluded or has the view and the outdoor amenities as this Crystal Bay lakefront estate. For more information, visit www.tahoe-lakefront.com.


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