Internet Marketing Magazine May 2014

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TWITTER ADVERTISING

SET UP TWITTER ADVERTISING TO BUILD AWARENESS FOR YOUR BUSINESS By Kristi Hines

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bout a week after Twitter Advertising became public, I signed up for access. I then received the following email invitation to expand my presence on Twitter by advertising on Twitter.

other than the one you were invited with, it will give you a message that you do not have access and must request it on the Twitter for Business site. The Welcome Page Once you are signed in with the correct Twitter account, you will be greeted with the Welcome to Twitter Advertising page.

Today, I want to tell you about the Twitter Advertising options available to businesses and show you the setup process for creating your own Twitter Advertising campaign with Promoted Accounts, Promoted Tweets, and Promoted Trends.

Signing In to Twitter Advertising When you click the Start Advertising button in your email, you are taken to a login screen to sign in with your current Twitter handle and password. If you try signing in to Twitter Ads with an account

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internet marketing magazine may 2014

There, you will find a little description of the types of Twitter advertising options available to you, plus an introductory video on Twitter for Small Business. Types of Twitter Advertising Options Before you click the Get Started button, let’s look at the three types of Twitter Advertising options available. Promoted Accounts Promoted Accounts allows you to promote your account as one to


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