International Finance Magazine Jan - Mar 2015

Page 141

Page-turners

Blue Ocean Strategy By W. Chan Kim, Renee Mauborgne This global bestseller, embraced by organisations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”— untapped new market spaces ripe for growth. The book presents a systematic approach to making the competition irrelevant and outlines principles and tools any organisation can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future.

139

The Last Stalinist By Paul Preston From 1939 to 1975, the Spanish Communist Party, effectively led for two decades by Santiago Carrillo, was the most determined opponent of General Franco’s Nationalist regime. Admired by many on the left as a revolutionary and a pillar of the antiFranco struggle, and hated by others as a Stalinist gravedigger of the revolution, Santiago Carrillo was arguably the dictator’s most consistent left-wing enemy. For many on the right, Carrillo was a monster to be vilified as a mass murderer for his activities during the Civil War. But his survival owed to certain qualities that he had in abundance – a capacity for hard work, stamina and endurance, writing and oratorical skills, intelligence and cunning – though honesty and loyalty were not among them. One by one he turned on those who helped him in his desire for advancement, revealing the ruthless streak that he shared with Franco, and a zeal for rewriting his past. Drawing on the numerous, continuously revised accounts Carrillo created of his life, and contrasting them with those produced by his friends and enemies, Spain’s greatest modern historian Paul Preston unravels the legend of a devastating and controversial figure at the heart of 20th-century Spanish politics.

Jan - Mar 2015 International Finance Magazine


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.