BEST OF BRITISH
Logos and PO S were
updated for th e campaign (le ft) which hope s to build on th e success of las t year’s campa ign
sector, with DFS, Multiyork, House of Fraser, BhS and Homebase among those taking part. ‘Such was the positivity of the reaction from retailers that the decision was made to extend the month through the entire summer, and international interest then began to come through with retailers from Russia, France, The Netherlands, The Falkland Islands and Japan signing up,’ explains Mason. Consumer advertising has already
begun for this year’s event, highlighting the retailers and British manufacturers involved, with £120,000 being invested. The Great British Furniture Month will begin in June and Mason hopes it will again be extended to run for the summer. To participate retailers must have the majority of their sales from the following manufacturers or stock products from six of them: Alstons, Arthur Brett, Buoyant, Caxton, Corndell, Derwent, Hypnos,
Lebus, Parker Knoll, Quality Furniture, Spirit, Ultra Furniture, Vale-Bridgecraft, Westbridge and Wyvern. Retailers confirmed for 2013 include: Alan Ward, Browns, Clarkes Furnishers, Dickinsons, Eyres, Farleys, Hatfields, Isherwoods, K&Co, Lee Longlands, Multiyork, Nasons, Orchards, Peter Green, Quilters, Richwoods, Southons, TR Hayes and William Hill Interiors. Visit: www.greatbritishfurniture.co.uk
www.interiorsmonthly.co.uk
27