Interiors Monthly June 2024

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Delivering quality British Made Carpets Since 1956 JUNE 2024 Review INDX Design DGM winners

Single use plastic bottles make up half of the plastic litter in the river Thames ALONE. We can all play our part in creating a better environment NOW!

Scan to contact your sales representative for promotional prices and visit: to find out more on our role in helping shape a better future. DID YOU KNOW? By
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#4 ECO SENSE It just makes . . .

The phantom competition

The market leader’s stance that a

major sales fall is just down to lower demand is disappointing

The contrast between the most recent financial updates from Headlam and Likewise was stark: one saw UK sales decline by 11.6% and the other saw a rise of 8.7% in the period to the end of April. Yes, Headlam is the long-established market leader and as such securing growth is harder than for the five-year-old Likewise. For one, cutting costs is the way to boost the bottom line, while the other will sacrifice margin to grow its position for the longer-term benefit.

The one thing that unites them is a reliance on statistics to gauge market size that I doubt would stand up to scrutiny by Radio 4’s More or Less (a position generally true of the interiors industry). But one thing that jars is the message to Headlam shareholders that repair, maintenance and improvement spending (ie having tradespeople in) is lower and accounts for three years of monthly sales volume falls. Apart from Liz Truss’s ‘economic experiment’, shall we call it, the Travis Perkins RMI Survey has produced a balance of tradespeople who expect work to increase in the next six months of +41% to +45% since August 2020. Even postpandemic when furniture and flooring sales soared it only peaked at +51%.

It’s depressing and disappointing when a company in Headlam’s position seems to be gloomier in its outlook than the rest of the market and can’t bring itself to admit that the sales generated by a company run byits former chief executive have come (in large part, surely) from it.

As the deadline for voting in the Interiors Monthly Awards 2024 draws nearer – thanks to the many of you who have voted – just a reminder that unless you include your full contact details, and that includes a proper email address, your vote will NOT count. There is a hamper up for grabs as well, remember. So, please complete the online form properly and tell us who you think is the best in the industry.

Cormar Carpet Company: delivering quality British-made carpets since 1956 Visit:


Retail sales plunge 6 Sterling looks to new format 10 Consolidation to continue

How was it for you? 20Service

A tale of two surfaces 22 Design DGM winners

38 Buying groups

Taking the initiative

42 Exhibition guide Bed Show, VIFA, MFS


INDX National Flooring Show, FCE


Welcome to 2024


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Delivering quality British Made Carpets Since 1956 JUNE 2024 Review INDX Design DGM winners
14 New products 18Experiences

Furniture and flooring sales plunged in April

The value of furniture, lighting and flooring retail sales plummeted in April, with furniture sales reaching the lowest April figure since the pandemic.

The value of furniture and lighting sales in England, Scotland and Wales was £1,125,749,000: 22.89% lower than in March 2024 and 14.2% down on April 2023.

Sales were 3.4% down on April 2021 and just 0.3% higher than April 2019. You have to go back to April 2018 –£1,081,998,000 – to find an April that recorded a lower value of sales.

Despite the falls, April 2024 was still the 84th highest value of sales in any month recorded by ONS since


comparable records began in January 1986.

The value of flooring retail sales plunged in April, dropping by almost a quarter compare with March.

Sales in England, Wales and Scotland were £211,524,000: 23.98% down on the previous month.

Sales were just 1.4% lower than April 2023 and down 3.67% on April 2022. Sales were 21.29% higher than April 2021 and 83.34% up on April 2019.

Despite the falls, April 2024 was still the 95th highest value of sales .

The data is not seasonally adjusted and does not allow for inflation.

prices see de ation increase again

Deflation increased for the third consecutive month for household furniture in April. Annual prices fell by 2.9% in the past 12 months, according to ONS CPI data. This fall compares with drops of 2.4% in March, 1.6% in February and 1.5% in January.

Prices last rose on an annual basis – by 1.2% – in December 2023.

In April 2023, annual prices

rose by 8.6%.

ONS says price increases for leather sofas were lower than in 2023.

Garden furniture saw prices drop by 23.4% in April 2024, compared with a fall of 0.7% in March and a rise of 4.5% a year ago.

Lighting saw prices 2% lower, after March’s 0.5% drop and April 2023’s 3.4% rise.

Furnishing fabrics and curtains continued to see

inflation – of 2.5% – in April, albeit down from March’s 3.8%. A year ago the rate was 5.8%.

Bed linen saw its first deflation of the past year, with a drop of 0.6% in April, down from inflation of 0.9% in March and 5.5% in April 2023.

Table and bathroom linen saw annual rises of 0.2% become drops of 1.5%: a year ago the rate was 10.2%.

Non-carpets sees de ation again, ooring in ation continues

Flooring price rises dropped in April, but only fell back to the rate seen in February.

Annual price rises dropped from 2.5% to 1.7% in April for carpets and other floorcoverings, according to ONS CPI data.

Flooring has seen rises in 12 of the past 13 months –

January’s deflation of 0.5% was the exception – peaking at 10.3% in May 2023.

The increase was driven by higher carpet and rug prices, which saw an annual rise of 3.3%. Although smaller than March’s 3.8%, it is still the 11th rise of at least 3% of the past 13 months (January and

February saw increases of 0.2% and 2.3% respectively).

Other flooring products saw the fifth consecutive month of price deflation, with prices 4.2% lower, and almost double March’s 2.2% fall.

In April 2023 prices in this category jumped by 15.3%.

Raskelf looks to production boost

Summerby and Duvalay brand owner Raskelf Group is to invest £1.2m in an extension to its Heckmondwike, West Yorkshire factory, significantly increasing its production capacity.

The bed manufacturer currently produces up to 3,000 mattresses, toppers and sleeping bags each week.

Capacity will grow by 30% at the site, which houses a 28,000sqft factory and 12,000sqft office and showroom block.

‘We have planned the works to cause minimum disruption to our normal operations, and our hope is that construction will be complete by October,’ says Thomas Colleran, Raskelf Group commercial director.

‘Our plan is to invest in new machinery; to introduce new processes; and to add extra product lines with the aim of becoming as vertically integrated as possible.’

4 Interiors Monthly June 2024
April’s poor weather deterred shoppers

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Sterling looks to new concept to double business

Sterling Home is looking to double the group’s turnover by rolling out a new smaller store format.

The chain will turn to its Forrest Furnishing brand, best known among shoppers in Glasgow and to the west of the city, for the smaller format.

Stores will be about 10,000sqft along with a mezzanine floor and are aimed at locations across Scotland that cannot support a full-format Sterling Home store. These include Perth, Dumbarton and central Aberdeen.

Between 10-15 branches are planned, with a focus on upholstery, dining and bedroom. Space restraints mean flooring will not feature, unlike the Sterling Home branches.

Funding for the expansion has been agreed as part of a new banking package which the group expects to be completed in the coming weeks.

at the

Marks of excellence

Dreams and HSL have been awarded Manufacturing GuildMarks.

Dreams’ Oldbury factory, which employs 250, makes more than 1,000 mattresses and 700 headboards a day.

‘We’re thrilled to have been accredited with the Manufacturing Guild Mark. This accreditation is a real testament to the expertise of our craftspeople and the high standards we maintain,’ says Paul Solly, Dreams cco.

Family-owned since its foundation in 1968 by Jeffrey and Patricia Burrows, HSL produces its motion upholstery and beds in Batley, West Yorkshire. It has more

than 50 stores and employs more than 500 people.

The MGM, awarded by The Furniture Makers’ Company, recognises excellence in UK manufacturing.

‘We are incredibly proud and delighted to be awarded this prestigious mark of excellence,’ says Ben Waters, HSL operations director.

HIG adds Sleepeezee to beds mix

US$62bn investment group

HIG Capital has added Sleepeezee to its global portfolio. The deal, for an undisclosed amount, is through HIG Capital’s The Sleep Group subsidiary, which is the majority shareholder in Silentnight.

The two brands will have a combined share of about a fifth of the UK bed market.

The duo will operate under their existing management ‘with a future focus on leveraging their combined strengths in the bed and mattress market’.

Sleepeezee was owned by French investment firm Perceva, which took control

Carson to leave ScS

Steve Carson, ScS chief executive, is to leave the furniture and flooring chain in July.

Carson oversaw the chain’s departure from the London Stock Exchange after it was bought by Italian furniture retailer Poltronesofà in October for £91m.

He joined in 2020 from Holland & Barrett,

in 2016 after parent Cauval’s insolvency.

‘We’re excited to add Sleepeezee to the group, it is a strong, scalable brand, with significant room for growth both domestically and internationally,’ says John Harper, a HIG Capital md and responsible for leading investments in the UK, Ireland, the Netherlands andtheNordic region.

‘We’re delighted to welcome Sleepeezee to the group and look forward to moving forward together as two well-respected distinct businesses in the UK market,’ says Tracey Bamber, Silentnight ceo.

where he spent almost three years as md. ‘Steve has decided that now is the right time to move on. He will depart knowing the group’s future is bright, having played a central role in bringing about considerable investment via a new ownership structure and enabling transformative progression with a rebranding exercise,’ says the group.

6 Interiors Monthly June 2024
The group’s strengthened management team are now looking at expansion Staff Dreams’ West Midlands factory celebrate the MGM

A long-awaited return

Manchester Furniture Show is returning for sourcing and networking

The Manchester Furniture Show returns to Manchester Central on 10-11 July for anticipated days of seamless sourcing and networking.

‘Don’t miss the best mid-year showcase of the best brands and latest trends, alongside some exciting new networking socials. Just like its sister show, the January Furniture Show, MFS provides an opportunity to unite with the industry, conveniently located in the heart of Manchester – the furniture city,’ says Zoe Bonser, Clarion Retail portfolio director.

‘Whether you're searching for inspiration orsourcing for the upcoming season, MFS caters to everyone. Explore a diverse range of furniture and interior design products from established names and rising stars. Network with industry professionals and build valuable connections in the relaxed and friendly atmosphere that MFS is known for.

‘Immerse yourself in a world of exceptional design this year. Discover a carefully curated selection of furniture and interior products that reflects a variety of styles and product categories. From classic elegance to cuttingedge trends, you'll find the perfect pieces.

‘The event has been designed to make visitors’ experiences as productive as possible: from sourcing new products and connecting with suppliers for seamless business transactions to ordering onsite in a relaxed and friendly atmosphere. You can also join in the social fun and celebrate the first day at the Summer Solstice Show Party. It's the perfect chance to unwind, toast to a successful event, and make valuable connections.

‘Let the networking continue as MFS offers the opportunity to connect with like-minded inspiring women at the Women in Furniture Network Brunch. This leadership-themed event kicks off on Thursday at 11.30am. Gain insights from Melinda Whittington, La-Z-Boy ceo and president as she shares her career journey and offers advice on thriving in the furniture industry. Expand your network and enjoy refreshments while mingling with talented industry professionals.

‘Register for your free complimentary badge and join for the ultimate sourcing experience.’

Visit: www.thefurniture


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Headlam: consolidation will accelerate after double-digit hit

Flooring distributor Headlam says it will accelerate its consolidation strategy in the face of a major drop in UK sales which saw a £10.6m loss in the past four months.

Sales for the period to the end of April were 12.3% lower: UK sales were down 11.6% despite increased sales in the large customer and trade counters sectors. ‘Revenue in April did not show the expected seasonal uplift usually seen in the Spring period,’ according to the group, and sales at its European operations and core UK regional distribution business fell.

‘Over recent years the group has been implementing its strategy of broadening its customer base and implementing a transformation programme of simplifying and consolidating sales teams and operations. The group is accelerating its strategy, which will see further integration and simplification across the business. We expect these initiatives to deliver a material reduction in operating costs along with significant one-off cash benefits from disposal of surplus property and working capital reduction over the next 18 months,’ it says. Headlam will own property valued at £142.1m, once a sale in Stockport goes through.

‘Our independent retailer customers in regional distribution remain our biggest customer group and we will continue to invest in that part of our business, building on the significant investments made in 2023, to maintain and grow our market presence. We expect to report a significant pre-tax loss in the first half based on a doubledigit decline in revenue.

‘In the second half we expect an improvement based on our mitigating actions, as well as gradually improving market conditions, albeit we do not anticipate the market returning to growth until 2025. For the full year we expect profit to be significantly below current market expectations.’

‘Whilst the medium-term outlook for the business remains strong, the current trading conditions across the sector have been challenging and we have seen a further deterioration in consumer spending in our markets, which has weighed on profitability. With the acceleration of our strategy, we have a great opportunity to simplify our customer offer to significantly improve the group’s profitability and further improve our cash position,’ says Chris Payne, Headlam ceo.

£1m orders in a day as Likewise sales leap

Flooring distributor Likewise saw a major increase in sales in the first four months of the year as it celebrated processing £1m of orders in a day for the first time.

The group saw sales rise by 8.7% to the end of April, with sales in Likewise branded businesses jumping by 15.3%.

‘Despite challenging market conditions 2024 has started positively and we have every confidence of a successful year and, most importantly, another major step towards our medium-term

objectives,’ says Tony Brewer, Likewise chief executive.

‘The group has made significant progress in the last three years.

Developing the group’s market presence is fundamental to achieving its aspirations, with the 94 sales management and sales executives absolutely focused on their daily visits to independent flooring retailers and contractors to maximise the various brands and in-store displays.’

Brian Ahern is new TFMC master

Brian Ahern has been installed as the 62nd master of The Furniture Makers’ Company, the furnishing industry charity and City of London livery company, succeeding Amanda Waring.

Ahern was installed at Mansion House with Debbie Johnson and Jessica Alexander as senior and junior wardens. He will serve for 12 months.

Ahern joined TFMC in 2003, became a

liveryman in 2006 and has served on the Court – the Company’s board – since 2013.

‘I am immensely honoured to have been installed as the 62nd master of this great livery company.

‘I very much look forward to working closely with my wardens to champion our livery and deliver our strategy, increasing membership and promoting our wonderful industry,’ he says.

10 Interiors Monthly June 2024
Likewise processed £1m of orders in a day for the first time Brian Ahern
Make a song and dance about your company! Member Awards Bed Product of the Year Component Product of the Year Bed Manufacturer of the Year Supplier of the Year Retailer Awards Small NBF Retail Champion of the Year Large NBF Retail Champion of the Year National Bed Retailer of the Year Online Bed Retailer of the Year Gala Dinner & Awards Ceremony on 24th September Enter now at @TheBedFed Hosted by Anton Du Beke 24th – 25th September Easi Sisal, Classic New EASI SISAL Look I’m outdoor!

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1 Novus is the stylish new cushion vinyl from LeoLine that features the freshest flooring trends. With luxurious marble, chevron wood, weathered metal tiles and herringbone wood, Novus captures the latest natural and material looks in a trending warm, rich palette of 12 designs. It is available in 2m, 3m and 4m widths.




2 Abingdon Flooring’s Stainfree Twist has a refreshed palette including pale neutrals, modern greys, earthy colours and rich hues ready to add a touch of style and comfort to every home. It has the additional benefit of a fleece backing that boosts underfoot comfort and improves thermal and acoustic insulation.


3 Battilossi’s Ge-Technique collection explores the concept of mark and line in textile design, experimenting with different techniques to discover the multiple expressions of a pattern, testing how each technique can influence not only its aesthetics but also its tactile and volumetric perception as various weaving possibilities are showcased on the same pattern.


4 Homeowners can now enjoy 100% waterproof wood in Quick-Step’s new Cala and Amato ranges. Cala is an extrawide and extra-long plank that adds refinement and elegance in grand rooms, while Amato’s slender plank is a compact option suited to smaller spaces such as bathrooms and hallways.


5 Floorwise has released a countertop display for its Max Reflections and Zenith profiles and Floorwise underlays, giving retailers the chance to maximise profitable up-sells. The display unites underlay and profile options in one location, helping to give consumers a more informed choice to obtain the best finish to their project once they have decided on flooring options.




NEW PRODUCTS 14 Interiors Monthly June 2024


A game changing partnership fortifying Furniture To Go’s UK & Irish Market leading position

Furniture To Go is an established UK Brand, operating a B2B model supporting retail stores, buying groups, key accounts, and dropship fulfilment traders. Paul Sheldon, FTG’s Director of Sales and Operations, revealed: ‘The success and more importantly the sustainable growth of FTG, is largely down to the business forging lasting partnerships with its suppliers. Europe’s leading suppliers, Meble Wojcik, Tvilum, Baltic Sofa’s and Forte, all under the FTG Brand.’

FTG is now very pleased to announce another key strategic partner, Actona Group, to its brand. Actona is based in Denmark and has a staggering six production sites across Europe and Asia, with a combined production area covering more than 140.000 m2

Paul says: ‘This is going to be a fantastic partnership, and a fantastic opportunity for the UK market, with endless possibilities. The latest Actona designs of highquality occasional pieces, chairs, side tables, storage, and dining tables to mention a few categories – will all be instock in the UK at FTG’s Portsmouth warehouse. This gives the UK retailers a great opportunity to have these commercial products delivered to store or direct to customer, on a next day basis.’

Actona’s Oliver Riis Mortensen is equally as excited of the new partnership and had this to say: ‘This is a fantastic opportunity for Actona and it’s already established retail customer base with the UK and Ireland, as all Actona’s UK commercial product will now be instock for next day delivery. This is something that we at Actona have seen an increased demand for on all the markets where Actona operate. We will also now be able to offer Actona’s strong Sofa assortment in the UK for next day delivery.’

FTG is without doubt one of the UK’s leading ready to assemble furniture brand, which is now clearly expanding its category offering. No other company has such a leading exclusive partner base, under one offering. This is now unique. So, what does it really mean for the UK market?

Paul is proud to boast: ‘FTG now has more than 100 commercial ranges in stock, for next day delivery. That’s over 2000 SKU’s, with an on-shelf availability rate of 98% available for next day delivery. Each partner brings something different to the table, and in turn our customers clearly benefit from the one stop hassle free shop. Actona now join this fantastic FTG brand along with Europe’s leading suppliers, Meble Wojcik, Tvilum, Baltic Sofa’s, and Forte – over 2000 UK Commercial products instock for next day delivery.’

‘The product is one thing, but it’s the whole FTG package, that works for our customers. From a very competitive tiered pricelist to our next day DHD service. No MOQ!. Full E-commerce support, including CSV files, a full range of high-res images, stock feed integration, and a UK Customer Service Team to support the sales process.’

Combine commercial product with the FTG next day proposition, and it’s clear to see why they are the go-to one stop shop!

Call our Director Paul on 07747516032 |

6 Abingdon Flooring used the INDX National Flooring Show to reveal its first Stainfree coordinated pattern range. Country is available in three coordinated designs: weave, herringbone and linear textures, each using a de-lustred yarn with a Berber fleck, in a palette of six colours across trending grey and beige tones. This yarn brings the look of wool but offers the practical benefits of Stainfree carpets.


7 LeoLine’s smart Premium Display was the brand’s focus at the INDX National Flooring Show. An all-new unit that’s designed to put cushion vinyl in the spotlight, the Premium Display makes cushion vinyl an appealing proposition, aligned with design floors like luxury

vinyl. The display is a free-standing wall unit that ‘floats’ LeoLine’s stylish floors, featuring built-in lighting to highlight the product.


8 Servomuto’s new Otto table lamp expands the collection introduced at Euroluce in 2023 The generously proportioned lamp recalls 1960s and 1970s sci-fi imagery and draws inspiration from the archetype of the flying saucer from that period.


9 Louis de Poortere exhibited at last month’s INDX National Flooring Show, showing just why it is regarded as the reference in machine-woven carpets and rugs. On the Belgian company’s stand,

visitors discovered how Louis de Poortere has become more circular, more explorative and more customisable with The Monochromes art rugs, Richelieu Classic runners custom programme and Ecorugs.


10 Moduleo’s Roots debuted at INDX National Flooring Show, offering visitors the opportunity to experience the magical mix and match capabilities of its premium luxury vinyl floor collection. Moduleo’s Roots collection is a refreshing take on premium vinyl flooring for today’s designminded customer. With the versatile and new Herringbone Classic plank, as well as XL tiles and XL planks, the collection offers huge design scope.


NEW PRODUCTS 16 Interiors Monthly June 2024
7 6
8 10

How was it for you?

Our retail correspondent casts his experienced eye over the INDX National Flooring Show and likes what he found

Well, now that the dust has settled on this year’s show, it’s worth a brief review of how things went – and how the updated show had lots of new product offer that will help flooring retailers in the hunt for new customers.

It is clear that the suppliers and the organisers put a huge effort into the event, to ensure that those attending were able to get a lot of information out of the two days. I have spoken to a number of people who were at the show last year and they all thought this year’s show was well attended, particularly on the second day.

We have seen the new offering from the suppliers and the verdict is that if you like polyester soft touch, Ioop pile and flatweave, herringbone and click LVT in many different types, then this was the show for you. Grey and beige are also getting arefreshment with new shades,

and there are textureds and patterns, particularly in woven products.

To make their products stand out, the manufacturers have gone to great lengths to come up with new looks in display stands, large and small, and lecterns to complement the wall units. The displays have information and highlight features and benefits of the product on show.

In all, it was two days well spent, with new things to see and the opportunity to talk to other retailers. When you look at all of the unitary on show, it is clear that the manufacturers have worked hard to find the best way of showing their product in the best light. Providing information about each product on the carpet sampling is a bonus and will help both carpet and flooring commercial customers and retail customers in understanding the benefits of the products on display.

It is just like retailers really: we need to show our customers the most appropriate product and use the POS information to tell them why.

One question that needs to be looked at is, should the show become a three-day event? To do a thorough visit, it helps to have at least two-and-a-half days to see everything.

All in all, the show was a useful opportunity to look at all the up-andcoming products, to talk to the suppliers and where appropriate to buy new POS units for our stores. As ever, there was the usual discussion on how business was and how the next few months would be, considering a general election will be along soon. Also, the talk of changes and re-organisation within the industry. We will have to see how it all works out.

EXPERIENCES 18 Interiors Monthly June 2024
Manufacturers have worked hard to show their product in the best light

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Richard Renouf

A tale of two outcomes

Doors were turning black, fingerprints would not budge. Were the kitchen units suitable or was it more serious?

Two recent inspections highlighted the difference between fitness for purpose and satisfactory quality. These are two of the implied conditions in any consumer contract (the third is that the goods must correspond to the sample).

I was asked to go and look at a kitchen where the doors were turning black. From the background information supplied beforehand, I could not tell what the issue was, but the customer was of the view that something in the make-up of the kitchen doors was leaching through the finish, and from this simple belief he had gone on to believe this must be some carcinogenic substance that was a risk to his health.

The call therefore had an urgency –either the customer was wrong and needed peace of mind, or he was right and the kitchen needed to be removed quickly to prevent any health issue that could result in an expensive compensation claim. (You can’t claim compensation for faulty goods but you can for injury and this would include health impairment if it was found to be the result of something in the product.)

Before my visit, the retailer’s local manager had been round and attempted to clean off some of the marks. The doors cleaned up well, but this was not enough to reassure the customer.

Outside the house there were piles of building materials and on the way through to the kitchen I met the installer, who was still at work on the home improvements of which the new kitchen had been an early part. The customer was able to show me the black marks, which were all inside the cupboards, and the area that had been cleaned, which had remained sparkling white. I cleaned some more of the doors and the carcase edges that had started to discolour. The dirt – because that’s all it was – came off easily and completely. The dust was clearly from the ongoing building works and there was no doubt that the kitchen was of satisfactory quality and fit for purpose: such contamination would not be considered normal use of a kitchen.

On the same day I went to see another kitchen, this time in a matt blue finish. All around the handles and wherever the surfaces were touched in normal use the

kitchen showed fingerprints and grease marks. The customer had tried to clean them using water and cleaning products suggested by the retailer, but to no avail.

I had taken a pack of wipes that I have used to clean some of the most stubborn stains and marks imaginable and I know their effectiveness. Even they did not have any impact. The marks remained prominent and were easily noticeable, even from a distance.

The retailer’s website boasted that the range was easy to clean and maintain: ‘Just a wipe with a damp cloth is all that’s needed.’ Such a claim is part of the product description and therefore the kitchen was not only ‘not fit for purpose’ but also did not ‘correspond to the sample’, because this implied term includes any verbal or written claims made for the product.

Both customers were disappointed with their purchases, but only one had valid grounds to complain.


Richard Renouf is an independent furnishings consultant

SERVICE 20 Interiors Monthly June 2024
Fingerprints could not be wiped away Was the mysterious substance carcinogenic?
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Recognising excellence

Innovation of materials, creativity and sustainability were shown to be at the forefront of British design when the 16 winners, from three categories, scooped the 2024 Design Guild Mark in 2024, with three receiving the additional accolade of the Jonathan Hindle Prize.

The Design Guild Mark, sponsored by Agau and Ideas, is a non-profit award programme established in 2008 by The Furniture Makers’ Company to raise the profile of British industrial design and to recognise excellence in this discipline.

Over time the Mark has grown from just furniture to include categories for interior design elements and lighting.

The furniture winners were: OE1 Sit-Stand table by Industrial Facility for Herman Miller; Aran by Morgan Studio for Morgan; Kitt by Mark Gabbertas for Gabbertas Studio; Maluma by Claesson Koivisto Rune for Modus Furniture; Element sofa system by Philippe Malouin for SCP; Laines by Craig Jones for Jones & Partners; Woodland seat by Gaze Burvill Team for Gaze Burvill; Pirouette coat stand by Huw Evans and Campbell Thompson for The Conran Shop; and Bellingdon table and sideboard by Lisa Gould Sandall for Ercol.

The lighting winners were: Tekiò by Anthony Dickens for Santa and Cole;

DESIGN 22 Interiors Monthly June 2024
Kitt OE1 Sit-Stand

F Edmondson & Sons – European Furniture Transport

Specialising in the collection, distribution and delivery of high-quality furniture throughout the UK and Europe for manufacturers, retailers and private clients.

F Edmondson & Sons is a family-owned company with a proud heritage spanning six decades. We offer nationwide delivery service, bookings for all deliveries, home and trade deliveries, full and part loads, receiving containers and re-delivery of goods.

For further information and to discuss your requirements please call +44 (0)1524 382211 Or email

Joining the NICF has worked really well for my business and me. Customers can find me listed on the NICF website where they can read the reviews of my work, giving peace of mind that the job will be carried out to the highest standard. Getting a big discount on FITA courses helped me improve my skills too.” NICF Fitter Rob Fitzgerald ISN’T IT TIME YOU JOINED? national institute of carpet & floorlayers *Flooring Industry Training Association — members get automatic FITA membership ( SCAN ME! The home of professionals working in the DOMESTIC FLOORING TRADE T: 0115 958 3077 E:

Apex by John Tree for Hay; and Hotaru Mini by Edward Barber and Jay Osgerby for Ozeki & Co.

The interior elements winners were: Modern Flock wallpaper collection by Erica Wakerly for Modern Surface; Revolution by Jodie Padgett for Camira; Bronte British lambswool collection by Judith Coates for Bronte by Moon; and Re.Wrap by Ric Frampton and Sophie Cappe for The Collective.

Three of the winners also received the Jonathan Hindle Prize for outstanding design. Each receives a trophy made from solid surface Corian and a £1,000 cash prize. They are: Aran by Morgan Studio; Re.Wrap by Ric Frampton and Sophie Cappe; and Apex by John Tree.

‘As the founder of Design Guild Mark, it has been a joy to watch it develop and progress, now being widely recognised as a stamp of design excellence in the sector. Sustainability has always been

an important factor for the awards but I am glad to see now that is the priority, and evident in the judges selection,’ says Jonathan Hindle, DGM founder and KI Europe president.

‘Meeting the applicants, hearing their design journey and witnessing the friendly but insightful and probing questions of the judges is an enjoyable design masterclass. Designers should apply for the Design Guild Mark just for the experience of meeting the judges,’ says Rodney McMahon, Design Guild Mark judging panel chairman.

24 Interiors Monthly June 2024
Bellingdon Revolution Modern Flock

worries no

Cake or red wine on your carpet? A nightmare? Not anymore.

Our new EcoClean collection gives households one less worry. The EcoClean yarn is produced / manufactured to the highest specifications and includes a special primary coating that ensures that stains do not stick permanently. The excellent stain repellent properties of the EcoClean recycled PET yarn ensure this.

A nasty stain? In most cases, a damp cloth will do. Of course, a textile cleaner will further simplify cleaning. The carpet is resistant to the most agressive cleaning methods, including diluted bleach. But most importantly; no matter how you handle it, the stain will vanish.

Why Eco? The carpet is made from 100% certifed recycled PET yarn. Why Clean? Stains (<600C) will not stick to the Solution Dyed yarn.

Looking for independent proof or more information?

Just scan the QR-code:

The judges were: (Furniture) Daniel Aram, Arm Designs md; Joanna Biggs, Sherliker Biggs partner; Elliott Koehler, JPA Design creative director; Lucy Kurrein, founder Lucy Kurrein; Heather Naylor, B&B Italia head of business development contract EMEA; Tom Pearce, Farrah & Pearce co-founder; Luke Pearson, PearsonLloyd co-founder;

and Campbell Thompson, founder Campbell Thompson; (Lighting) Simon Alderson, twentytwentyone co-founder; Gitta Gschwendtner, founder Gitta Gschwendtner; Risa Sano, Mensten partner; John Tree, Jasper Morrison designer; and Sebastian Wrong, Established & Sons design director; and (Interiors Design Elements) Clare

Johnston, Royal College of Art emeritus professor and textile designer for fashion and interiors; Natasha Marshall, designer and founder Natasha Marshall; Corinne Pringle, TP Bennet director; Emma Sewell, Wallace Sewell textile designer; and Peter Thwaites, Rapture & Wright design director.


26 Interiors Monthly June 2024
Hotaru Mini Bronte
Maluma Apex Woodland
CONTACT US 08000 72 85 39

An artform

Karndean Designflooring is expanding its premium Art Select range and raising the bar for sumptuous interiors with the launch of an extensive collection of wood and stone designs including onyx, ash, marble and Ceppo di Gré.

July sees the introduction of 39 new wood and stone designs, available in a range of contemporary colourways and sizes, including a new slimline plank and a large herringbone size. Inspired by source materials such as marble from Italy’s Apuan Alps and the Greek island of Thassos, Persian onyx, English ash from the Kent Downs and Holm oak from the

Basque region of Spain, each new design reproduces the iconic character of the natural material.

‘This collection has been two years in development and is an expression of our commitment to the craft of creating beautiful flooring that our customers will love for a lifetime. The new Art Select collection is our largest ever launch and builds on our offering of timeless classic styles with a modern twist, including designs that are rarely available as flooring in their natural state. Our designers have travelled widely to find unique samples of wood and

stone that exhibit the most beautiful features of each natural material, from the iconic veining of marble and onyx to the interesting wood knots and grains of ash and oak. Each design has been painstakingly coloured to complement modern interiors and finished with our unique embossed surface and bevel detailing. The result is a collection that we are rightly very proud of,’ says Fleur Carson, Karndean Designflooring md. Italian design is setting the direction of interior trends, with a look that’s sumptuous and sophisticated, featuring luxurious materials and

LVT 28 Interiors Monthly June 2024
Pearl Onyx LM35 Rose Onyx LM36 Tolsford Ash RL42

ornate dramatic elements. Making Italian chic an accessible and practical choice for modern living, the new Art Select stone collection includes designs currently taking centre stage in the very latest interior trends.

From the expressive veining of Greek marble and the exclusive beauty of Calacatta marble to the rustic terrazzo style of Ceppo di Gré, 19 new stone designs offer home decorators the

opportunity to create immersive spaces that either soothe in cool whites and light greys or introduce a touch of drama with deep charcoal greys and black.

A semi-precious gemstone in the quartz family, often used for decorative panels and accessories, Persian onyx has a delicate patterning and translucent quality. While it is not suitable for flooring in its natural form, Karndean’s designers have captured its pearlescent

beauty and transformed it into a practical choice for those looking to create an ethereal and romantic ambience.

Available in a larger 18in x 36in tile with a smooth matte finish that minimises reflection and a rounded bevel to allow the character of each design to shine, Black Onyx, Pearl Onyx and Rose Onyx are floors that will command attention and create a wow factor in any room, perfectly balancing decorative pieces and bold furniture.

From the high contrast design of English ash, available in four colourways as 4.5in wide stripwood planks, to a selection of characterful limed, washed artisan oak designs in a choice of large 56in x 9in and herringbone 18in x 3in planks, 20 new wood designs offer a unique opportunity to create expressive interiors with warm natural beauty and long-lasting elegance. Featuring either a hand-scraped emboss, which gives the bevelled edge a distressed, undulating appearance, or with pin-sharp definition that traces the wood grain precisely with registered emboss, each design combines exquisite organic beauty with the durability of modern flooring.

Exploring the historic Basque region of Spain, Karndean’s designers were inspired by a sample of 400-year-old Holm oak acquired following necessary woodland management. A symbolic feature in the landscape, the acorns of the Holm oak are a traditional feed for black Iberian pigs, the source of the area’sfamed Jamón Ibérico. Back in the design studio, the characteristic dark knots of the oak were muted with a milkywash and the elegant grain emphasised with a lightly scraped and brushed effect. Available in three neutral colourways in a larger 56in x 9in plank and a new 28in x 4.5in herringbone size, Basque Oak, Bellota Oak and Serrano Oak introduce a richly distinctive style to any home.

With all the practical benefits of Karndean flooring, from a waterproof and durable surface that’s easy to clean to comfort underfoot, the new Art Select collection offers the design versatility homeowners want. They can take the same colourway from room to room in different laying patterns, combine areas of wood with adjoining spaces in a stone design, or combine colourways and materials for a truly unique look.


LVT 29
Serrano Oak SM-RL28 Sabba Ceppo LM44 Rose Onyx LM36

Warrant first

Sleepeezee has become the first British bed manufacturer to hold a Royal Warrant from the king. The recognition came as His Majesty reviewed the warrants he had awarded as Prince of Wales: Sleepeezee had held this since 1985.

A Royal Warrant of Appointment is a highly esteemed accolade given to companies that have demonstrated exceptional quality and service to the King, Queen and Prince of Wales.

Warrant holders undergo rigorous evaluations and are required to reapply every three to five years, demonstrating sustained excellence and active supply of goods or services for at least five years. Sleepeezee’s success in securing this warrant reflects its enduring commitment to meeting and exceeding the highest standards of quality and service and underscores its consistent delivery of superior products and services over the decades and its enduring relationship with the monarchy.

‘It is an absolute honour to be among the first UK businesses bestowed the Warrant from His Majesty King Charles III,

particularly at a time when Sleepeezee is celebrating its milestone centenary year. The application process is rigorous, but the fact Sleepeezee has successfully held a Royal Warrant for nearly 40 years continuously is a testament to the hard work and care every employee gives, demonstrating the high standards Sleepeezee maintains across all aspects

of the business.

‘To be the first bed manufacturer to currently hold this prestigious accolade from His Majesty the King is a privilege we do not take for granted and signifies our commitment to producing beds and mattresses to the highest standards,’ says Steve Warren, Sleepeezee md. Visit:

30 Interiors Monthly June 2024 BEDS AND BEDROOM
The manufacturer is celebrating its centenary year Sleepeezee had held a Royal Warrant from the then Prince of Wales since 1985
A century of quality sleep


The Naturals and Megastone collections are COREtec’s most popular products in the UK. To mark their popularity, consumers are being given more options to choose from.

The current collection of 32 colours on two toastrack displays is growing to 46 colours on three toastrack displays.

COREtec will add 11 wood planks in 1,500mm and 1,800mm sizes, including creative multi-series and ultra-realistic pressed bevel formats, along with increasing the number of herringbone options to 10.

Six Megatile large-format stone

designs are being added, increasing the range to 11.

The full new Naturals collection is stocked exclusively by Likewise Floors and available for quick delivery.

As with all COREtec floors, the New Naturals collection is 100% waterproof, R10 slip-resistant, backed by a lifetime residential guarantee and is also rated for commercial use.

It is available to see on the COREtec tour van: contact your Likewise Floors sales representative or email to arrange a visit.


32 Interiors Monthly June 2024 LVT
Albaron Juglands
Follow for more inspiration
Discover our complete collection here.
Meadow Meadow

For living

‘When we introduced Wood for Life, we made wood a serious proposition for homes that wanted a floor that was easy to live with. After all, who wouldn’t want a wood floor that is beautifully simple to keep clean and that avoids the build-up of dirt that turns them dark and dirty-looking with time? It has transformed how homeowners interact with their wood floors. Gone are nervous looks every time someone carries a drink, those worries about cleaning every mark, and in their place comes a relaxed assurance that Wood for Life will keep that beautiful natural look for longer,’ says Michelle Magill, Unilin Flooring marketing manager.

‘When we introduced Cascada, well, things really shifted. As the world’s first waterproof wood floor, we could guarantee wood for use in bathrooms and kitchens. Our waterproof technology, unheard of before, has made Quick-Step’s wood offer the perfect choice in creating a practical and beautiful home.

‘Our new Wood collection builds on the world-first Cascada by introducing two brand-new waterproof ranges in the extra-wide and extra-long planks of

Cala and the slender planks of Amato. Alongside Cascada, these new ranges bring more options and ensure that waterproof wood can be enjoyed in every style and size of room.’

Quck-Step’s Wood collection is known for its extensive choice of natural designs and continues with the expansion.

‘We still have three grades available, along with oiled and lacquered finishes and soft, nature and dark colour groups. It really is an impressive collection and with four different plank sizes, as well as herringbone and chevron, is one of the biggest collections on the market today.’

The collection doesn’t stop at planks: it also boasts accessories including matching profiles and skirtings; underlay; glue; edge foam and sealant.

‘Increasingly, homeowners think about the environmental impact of their choice. So, it’s good to know that we’ve always done our utmost to make sure our wood floors are more sustainable. The core and backing of planks are made of recovered wood or fast-growing trees that can be replaced quickly. The top layer is sourced from sustainably managed forests, and using a thinner layer ensures as few

trees as possible are harvested. We’ve also developed world-first recycling technology that turns the core of wood floors into new materials,’ says Magill.

‘We’re excited to start the roll-out of the new Quick-Step Wood collection to retailers across the country, updating displays and POS. It will be launching to consumers in the Autumn with a widespread campaign across digital, influencer and lifestyle PR.’


34 Interiors Monthly June 2024 WOOD AND LAMINATE
Amato Leather Oak Cala Wintry Forest Oak Cala Sunrise Oak

nature inside

The world’s first 100% waterproof wood floors With Cala, Cascada and Amato there’s no need to worry about water. Thanks to a waterpoof surface, these wood floors can be installed in any room, including kitchens, bathrooms and hallways.


Perhaps more than any other items of furniture, sofas and chairs are more than just functional pieces: they add comfort and style to interiors and are often the centrepiece of a living room, whilst accent chairs can be used to add a pop of colour or personality to a room.

Gallery Direct’s catalogue offers a wide range of sofas and chairs in a variety of styles, from bold to subtle and contemporary to traditional. All are ‘ready-made’ and are sold from stock in the UK, so they are available for quick delivery, enabling customers to benefit from reduced lead times and costs compared to ‘made to order’ manufacture. The collection features fresh design-led styles and inspiring finishes that utilise some of the finestmaterials.

One of the latest sofas is Ardo, which features a modern design, with smooth formed back and bold dark wood legs. To pair with this, or to use as a standalone occasional chair, is the Ardo armchair which features a curved wraparound back and dark wood base frame and legs. Both are offered in grey or stone fabric.

The Tindon armchair features a deep seat and curved back upholstered in either vintage-style brown leather or natural coloured fabric, both of which are designed to pair with the wooden frame and legs. A matching footstool is also

available, in the leather or fabric.

To complement the sofas and chairs, Gallery Direct offers an expensive range of cushion covers, throws and rugs. The rugs include a hand-crafted selection with renewable New Zealand lambswool, known for its strength, resilience and softness and an ideal choice for high-

traffic areas such as living rooms. New Zealand blended wool is hard-wearing and luxurious underfoot, and also hypoallergenic and stain resistant. The offer includes the hand-tufted Shear, which features a contemporary design offering depth and detail.


36 Interiors Monthly June 2024 UPHOLSTERY
Dalton sofa with Negril & Vancouver cushion covers and Shear lambswool rug Ardo sofa and armchair Tindon armchair and footstool


F. Ball’s System LVT range is a comprehensive subfloor preparation system that helps you achieve the best results when installing LVT floorcoverings. The range includes the full system of products that flooring installers need to ensure a perfect installation every time. Use the right products from the System LVT range and follow our installation guidance for a lifetime guarantee. Not only is the installation protected but so is your reputation. Find out more:



Buying group SMG used the INDX National Flooring Show to demonstrate its focus on supporting its members with the launch of two marketing initiatives.

‘It’s about supporting independent retail, so we’ve got window panes, posters and social media posts as well as stickers, which are really popular,’ says Linda Thomas, SMG head of operations.

‘We found our members had started to say things like, “How can I compete against these online retailers? They’re selling things for 10p more than I can buy it for. How can I compete?”

‘We give them the tools that tell them all the services they offer members of the public that they wouldn’t get if they ordered online. The customers are family businesses, they’re independent stores that can give homeowners expert advice, and they do the fitting. So, they need to really shout about what they offer that makes them worth going for over online, which is pot luck if it goes wrong because the consumer has to sort it out.’

There are four posters at the centre of the initiative, focusing on family

businesses, advice and peace of mind.

The second initiative looks to improve retailers’ use of social media.

‘Whereas before we might just have put logos, we decided we would also give retailers the resource to download social media-ready posts featuring our suppliers. So, say that they wanted to feature a company in a particular month, the post would already be formatted for

them and they can just download it.

‘We’re also giving them lots of other tools they can use. They’ll have a whole host of downloads, which can be price pads, wobbler boards… we’ve got logos from all of the different features, and wraps that go over a wall unit that they can put their logo on. We also have posters for sale times they can add their logo to.’


38 Interiors Monthly June 2024 BUYING GROUPS
SMG promoted its support for members The posters focus on family businesses, advice and peace of mind

I believe that for Independent Retailers, there’s never been a more important time to have the support of a Buying Group. Without losing any of the independence you currently enjoy, SMG simply help you to increase your nancial bene ts,

with more accounts, access to products, rebates and group pricing. Resulting in more pro t and resilience for your business. So whether the nancial climate is good or bad, you can rest easy knowing SMG are always working for you.

Linda Thomas, SMG Head of Operations.

For the members

‘An interior design collection under the Greendale brand, idcarpets, will bring in carpet that will be a mixture of exclusive ranges to us, some of our existing ranges, and then they’ll be available in passing book sampling in a box. At the moment we have five ranges we are softlaunching. It will be fully launched at The Flooring Show, where we will have seven, maybe eight ranges. The ranges we’re launching at the moment are Brook, Studio, Voyage, Muse and Nova,’ says Eamonn Prescott, Greendale Carpets & Flooring chief executive.

The display box, in keeping with the interiors design brand, was soft-launched at the INDX National Flooring Show.

‘The whole concept is, as a buying group, to say: “How can we differentiate ourselves?” And “What’s next?” Being Greendale, we have always thought about how we can progress the business, so it’s opening our own warehouse, bringing in our own stock and your own branding.

‘This is going to be exclusive to the 92 members and their stores, so there

can’t be much more exclusivity. Some carpets within the UK that are technically mainstream carpets can come in and only get sold to a hundred stores. A lot of members like it for its portability and we can be quite flexible with what we’re doing. Because they own us, we will do whatever they want us to do. The brand also has its own website and we have registered the domain name idcarpets., and it will have its own social media. There is so much opportunity to do more than scratch the surface.

‘We still have lots of plans going forward. We have another two ranges to come in, and then the idea will be that as we progress it, we will just keep turning the collection over, introducing new ranges. The more we get this out and highlight it, the more we get inquiries from suppliers who want to be in the box. Once you start explaining what you’re trying to do, it is surprising how much people get behind it.

‘The thing with us is that once something is Greendale-branded, members really tend to get behind it,

because it gives them the protection of the brand.

‘We’ve invested in a cutting press as well, which is the first time we bought one of those in and it was nice that the board really supported the concept of it. We are getting good support from the board at the moment, and we have got more members involved because we have a carpet selection panel as well. Another six members have been invited to get more involved with the group.’


40 Interiors Monthly June 2024 BUYING GROUPS
individual | inspired | identity | interior design New and Exclusive to Greendale members

Will you be a winner when the show returns in September?

Recognising the best

The NBF Bed Industry Awards honouring the brightest and best enterprises in the bed market will return later this year. The awards are a celebration of what is good about the UK and Ireland’s bed industry and provide a perfect opportunity for bed retailers, manufacturers and suppliers to highlight their achievements from the past year.

The Small NBF Retail Champion of the Year and Large NBF Retail Champion of the Year Awards recognise independent bed retailers that are signed up to the National Bed Federation’s Retail Champions Scheme, which supports businesses whose product offer is at least 50% NBF-approved brands (Retail Champions) or 100% NBF-approved brands (Premier Retail Champions).

The National Bed Retailer of the Year Award returns for businesses with more than 20 stores and Online Bed Retailer of the Year is open to those who generate at least 80% of sales online.

Entrants for all retailer awards are encouraged to demonstrate how they

have supported NBF-approved brands both online and offline during the past year.

Returning for 2024, the NBF member awards include Bed Manufacturer of the Year and Supplier of the Year.

The Bed Product of the Year and

Component Product of the Year Awards recognise excellent innovation and design, with sustainability remaining a key part of the criteria in line with the NBF’s green agenda.

The NBF will publish a shortlist of retailer finalists before the awards

EXHIBITION GUIDE 42 Interiors Monthly June 2024
Show , 24-25 September, Telford

ceremony. Winners will be announced at the NBF Bed Industry Awards Ceremony & Gala Dinner on 24 September at Telford International Centre by host Anton du Beke, who before his Strictly Come Dancing fame worked as a bed salesman in South London.

Entry is now open via the Bed Show website, and entrants are encouraged to read the entry criteria and tips carefully: they are there to help and can prevent mistakes such as entering the wrong category or failing to provide relevant information.

Meanwhile, registration has opened for the show, which returns on 24-25 September at the Telford International Centre.

Organised by the NBF, the Bed Show brings together the most prominent names in the British and Irish bed

manufacturing industry, component suppliers and retail customers, providing a platform for showcasing new products, concepts and marketing initiatives. Visitors can see some of the biggest names in beds and component supplies, such as Airsprung Group, Breasley, GNG Group, Harrison Spinks, Highgrove Beds, Hypnos, Millbrook Beds, Sealy UK, Shire Beds, Silentnight and Simba, to name a few.

The Supplier Zone is a must-visit for all purchasing managers of bed manufacturers and those who run their mattress production units. Set in the heart of the halls, it will feature a selection of key component suppliers, including Apropa, Enkev, Handy, John Cotton Nonwovens, Leggett and Platt, Maes Tickings and Nestor Springs.

‘The Bed Show is the place to be

this September and every September,’ says Tristine Hargreaves, NBF executive director. ‘Now in its 14th year, the NBF’s annual exhibition is firmly cemented as the go-to bed event in the UK and Ireland. It’s an exciting time in the trade’s calendar when the latest products and innovations are revealed ready for the busy autumn buying season. We encourage visitors to book their ticket and start making travel arrangements.

‘Visitors will enjoy plenty of catering facilities across the show’s three halls, with complimentary refreshment vouchers available from the NBF stand. And they don’t need to worry about parking: there is ample free parking on-site for all visitors. Any visitors wishing to bring young children into the halls are encouraged to do so on 25 September.’ Visit:

Bed Show

Awards host Anton du Beke (right)
, 24-25 September, Telford



Promising visitors from around the world an exceptional experience, with top-notch furniture from Southeast Asian countries, the premier Southeast Asian furniture fair in Vietnam – VIFA ASEAN 2024 – will take place from 27-30 August, at Saigon Exhibition and Convention Center in Ho Chi Minh City.

The event marks the beginning of Asia’s leading furniture expo series in Autumn 2024, which includes: VIFA ASEAN, Vietnam; Kofurn, South Korea (29 August-1 September); MFFM, Malaysia (5-7 September), Maison Shanghai and Furniture China Shanghai, China (10-13 September); CIFF, China (11-14 September) and IFFINA,

Indonesia (14-17 September).

Themed as ‘Gathering All Best South East Asian Furniture’, the show is expecting more than 300 exhibitors from Vietnam, 10 countries in the region and other countries, and will cover 15,000sqm. The exhibition will unite distinct pavilions from Southeast Asian countries, showcasing products that promise to captivate and inspire and feature modern designs that reflect the rich cultural heritage of Southeast Asian countries. Exhibitors include leading suppliers and manufacturers from key categories such as living room; bedroom; dining room; kitchen; childrens’; office; outdoor and garden furniture; handicrafts

and home decor products. In addition, VIFA ASEAN 2024 showcases unique, sophisticated products made from sustainable, environmentally friendly materials, aligning with the growing trend of eco-friendly living.

With over 16 years of experience organising furniture events in Vietnam, the VIFA ASEAN organisers are dedicated to providing visitors and international buyers with exclusive programmes to enhance their experience. These encompass a comprehensive range of support services, from transport and business matching to factory visits to accommodation, for a seamless visit.


44 Interiors Monthly June 2024 EXHIBITION GUIDE
The show is expected to have more than 300 exhibitors
, 27-30 August, Ho Chi Minh City

Feel the heat

La-Z-Boy UK is launching two collections, both with heated seats. Theranges –Bella and Douglas – will be unveiled at the Manchester Furniture Show in July. Both the new product ranges include chairs, two-seater and three-seater sofas and use the latest technology to offer the ultimate in comfort.

As well as heated seats to help users stay warm over the colder months, Bella and Douglas come with power recline, power headrests, lumbar support and USB A&C charging ports. They are the latest in a series of new collections that seamlessly blend comfort and style with cutting-edge features designed to make it even easier for people to relax and unwind.

La-Z-Boy UK will launch the Morel fabric collection at the event in Manchester Central. Customers will have an additional nine colour options to choose from, making it easier than ever to find the perfect furniture for the living room.

The iconic recliner brand is also expanding its affordable Calda leather collection, a top grain leather known for being durable. The leather has a grain embossed into the surface, giving consistency throughout. Initially only available on pieces in the Paris range, Calda has now been rolled out across all collections sold in the UK with leather options. This decision will make La-Z-Boy leather furniture accessible to a greater number of consumers and give retailers greater flexibility on the prices they can offer their customers.

Visitors to the show will also be able to see the Dixie and Mayfield collections, released earlier this year. Like the new additions Bella and Douglas, Mayfield comes with heated seats as well as USB charging ports. Dixie comes with an optional console unit, which turns the sofa or corner unit into a useful technology hub. The console includes wireless charging, cooling cup holders and discreet spotlights, which fold out for extra light and are ideal for reading. Additional features include Bluetooth speakers and a handy storage box and hidden drawer to keep devices, remote controls and other items handy. Dixie

also comes with the option of adding lumbar support and a head tilt for even greater comfort.

La-Z-Boy’s stand will also showcase some of the best examples from its Made in Britain collection. These pieces are created at its factory in Lancashire and are made to order, and hand crafted and finished by skilled workers.

Those visiting the stand will also be able to find out more about the Long Live the Lazy campaign, which aims to reclaim the word lazy as a positive and celebrate the importance of finding time to take a break and relax.


46 Interiors Monthly June 2024 EXHIBITION GUIDE
Manchester Furniture Show , 10-11 July, Manchester Central Mayfield
Dixie Paris

Combining a timeless silhouette with a modern design aesthetic, Kinsley is a range which will become an instant centrepiece in your home.

Take your pick from a three seater sofa, two seater sofa and love seat –each of which comes with complementary feather-filled scatter cushions – plus armchair, banquette footstool and storage footstool.

Each element of the Kinsley range is available in a selection of stylish fabric colourways and is proudly made in Britain.

Suppliers of handmade furniture to retail 01282 869888 •

La-Z-Boy UK Manufacturing, Bradford House, Phillips Lane, Colne, BB8 9PQ
British Made

Flooring central

Flooring retailers returned to Solihull, but to a new show – now organised by AIS – as the INDX National Flooring Show, in partnership with the ACG, AIS Flooring One, Bond Retail Marketing, Carpet 1st, Greendale and SMG buying groups, succeeded the Buying Groups’ National Flooring Show.

Entry was widened to include nonbuying group members and the event was brought forward to avoid clashing

with Flanders Flooring Days, which occupied BGNFS’ traditional mid-May place in the calendar. (The 2025 show returns to this slot from 13-14 May, with FFD at the start of the month.) The combination seemed to have a positive impact on visitor numbers, especially on the second day, and widened the visitor base.

Kidderminster Carpet Manufacturers held a raffle in aid of Macmillan Cancer

Support and local charities and raised £965. Daniel Wilcox scooped the hamper of wine; Peter Karra won a platter dish; Alan Cairnie took home a casserole dish; Andy Dece won a duvet; Dean Stanley won a Hypnos pillow and Eamonn Prescott a bottle of wine, while Mark Dowson, John Benson, Chris Sheldrake, Charlie Smith and Neil Aldiss were among those saying cheers to bottles of spirits.


48 Interiors Monthly June 2024 REVIEW
Colour was seen on many stands James Caldwell, Victoria Carpets & Design Floors sales director collects the Best Stand Award from the buying group judges Darren Wilcox won the hamper of wine in the raffle Many styles of flooring were on show

Country style

Abingdon Flooring used its attendance at the show to display its latest colour refreshes and new product launches in Stainfree.

Colour updates were released for Stainfree Maximus and Stainfree Ultra, which now have palettes of the bestselling colours alongside new trend-based tones. But it was the launch of Stainfree Country Collection that stole the show.

‘Country is a really exciting development in the Stainfree family, and we were delighted at the reception from retailers at the INDX show. The rustic style of the carpet is unmistakably country and brings yet another trending look to Stainfree,’ says Charlotte Coop, Abingdon Flooring head of marketing.

‘It is available in three coordinated designs: weave, herringbone and linear textures. Each uses a de-lustred yarn with a Berber fleck in a palette of six colours across grey and beige tones. This yarn brings the look of wool but offers the practical benefits of Stainfree carpets: cost-effective, stain-resistant and easy to clean. Country is a great choice for homes where a natural wool carpet might be a little difficult to look after.’

Stainfree Country features Abingdon Flooring’s signature Fleece Backing, for underfoot comfort, warmth and sound reduction. This backing also streamlines installation, providing stability, ease of handling and minimising the risk of wall and skirting marks.

Made in Britain with a 10-year wear warranty and lifetime Stainfree promise, Stainfree Country is available in 2.5m, 4m and 5m widths.


Country in Linear Berber 49
Above left and above: Country in Herringbone in Paloma

Next stage

For Associated Weavers, the show was a further demonstration of its environmental and sustainability efforts in its product offer, something the company began with Sedna more than five years ago.

Gaia has two new polyester ranges which will come under the ReVerse brand: Orinoco, a 70oz, 1/10th gauge luxurious deep pile saxony, and Rio Grande, a 45oz, 1/10th gauge luxury soft twist in the same 12 colours.

Polyester is the most widely used textile fibre in the world, in part thanks to its qualities of being alluring and smooth to the touch. The Gaia ReVerse collection with its excellent colour fastness, rich lustre and made from 100% recycled polyester is designed to enrich homes, and with no maintenance issues as Gaia carpet is bleach cleanable.

Gaia has an Eco FusionBac textile backing made form 100% recycled PET plastic bottles.

‘As it is polyester you have more of the performance of polyamide than polypropylene. This means that the

product is extremely durable like you get with a polyamide but at a keener price point. The environment is rightly gaining in importance with consumers and it's something as an industry we have to carry on developing, but we need to be conscious of costs in today’s world. We’ve been able to produce a product that's got the eco credentials whilst maintaining the same price level as if it was a virgin polyester. As we have been able to keep the price points competitive, we are giving the consumer the choice to buy greener without

hurting their pockets. These products will take the market by storm and we are excited to see the samples in stores when we launch next month,’ says Gavin Pugh, Associated Weavers md.

‘It's got a great green story. But even without that, it's a very good collection of carpets.’

Gaia was also expanded with the pronounced structured loop Sarno, another polyester. It has the feel of wool but with the performance of a manmade yarn. ‘It feels absolutely fantastic.’


50 Interiors Monthly June 2024 REVIEW

Cavalier Carpets debuted three loops at the show: Owlet in four colours and two designs; Coastal in four ply and a two ply, and Hawk in three ply and six colours. It also introduced Wool Tweed,

Loop time Investment

Axminster Carpets invested in colours for its better sellers and the top end. Moorland saw eight new shades add more colour to the mix, while Simply Natural saw four greys replaced with natural, lighter shades.

It also added more statement Axminster patterns. ‘This is only going into 30 retailers initially, it’s very exclusive for our retail partners who service that high-end residential market. The reaction we’ve had to this has been phenomenal, because it really showcases the quality of what our looms and our weavers can do.

‘We are the only company in the world to have eight-pitch Axminster looms. We can get much better pattern definition on designs, so we wanted to embrace that. It’s a niche high-end opportunity in the luxury market where people are looking to make a statement,’ says Amanda Grabham, Axminster Carpets marketing director. Visit:

a 80/20 50oz wool tweed. It is made up of a dozen shades, with each shade comprised of three colours, none of which is repeated.


Simpy Natural has new shades Just 30 retailers will receive the new patterns

On a journey

Ball & Young had two key messages to highlight at INDX National Flooring Show: its continuing environmental journey and its plan to revamp its profiles and re-enter the gripper market.

The environmental message was reinforced by parent The Vita Group’s 2023 gold medal from EcoVadis, the world’s most trusted provider of business sustainability ratings, further bolstering its environmental credentials. This builds upon the gold and silver awards received in 2022 and 2021, ranking it among the top 3% of global companies assessed on sustainability at the time.

Ball & Young’s most recent initiative is to build on its take-back scheme for new underlay off-cuts generated during installations. The underlay manufacturer can take the off-cuts back from retailers to be recycled to become part of its underlay production.

‘Many retailers have to spend more than £10,000 on dealing with waste annually so every little helps and we want to make sure we’re doing some of the helping,’ says Rachel Attwood, Ball & Young md. ‘We’re asking retailers to talk to us about sustainability.’

The updated profiles were previewed to visitors at the show, ahead of a summer introduction. The revamp

will see a range of colours introduced, while the gripper offer will see Regular (using poplar) and Classic (using birch) introduced in July.

Both are pre-nailed with dual, wood and concrete pin offerings to suit the application. Made in 1.52m lengths, there are 100 lengths per carton.

‘We are delighted to bring gripper ranges back to the market at a time when our customers are looking to shop for the best products with the right level of service. We pride ourselves on our delivery here at Ball & Young by consistently delivering orders on time and in full,’ says Attwood.


52 Interiors Monthly June 2024 REVIEW
There will be a choice of two gripper ranges Visitors heard about the company’s products plans and environmental initiatives The profile offer will be updated


Balta used the show to unveil a brand refresh, including a product reorganisation.

‘We’ve streamlined how the products are viewed and have brought all of the products into three main categories. Finishing Touch is all of

the polypropylene products. So called because it’s the perfect finishing touch for any room,’ says Wim Verest, Balta salesdirector.

‘Made in Heaven is our man-made polyester products. These are like heaven for your feet: very soft, very gentle. The

third pocket of products is Wool Master, our wool ranges.

‘Simplifying our product families is designed to make it easier for both the retailer and the consumer. If you are looking for bedroom carpet, it’s probably Made in Heaven. If you have young children and want something for the stairs, it’s probably going to be Finishing Touch. It just helps make that decision easier.

‘The next aspect is how do you display it? How do you show it to market? We have developed new lecterns that are designed to be petite, and not take up much room whilst still giving loads of impact.

‘They have been designed to sit against a wall, singly or back to back. Any retailers wanted a bigger in-store presence can upgrade to our “halo” display which is a luminated unit designed to take five ranges.

‘We're really excited with our new offer and have been delighted by the response at the show.’


The new ‘halo’ unit
Eclipse 53

Sole ambition

‘This is about depicting our values as a wholesaler. The idea of our business is to support the independent retailer,’ says Gavin Connor, Carpet Line Direct national sales manager.

‘We deal solely with trade accounts, specific to the flooring trade.

‘We supply products solely via distribution and have no trade counters: we are here to support the independent retailer.

‘We are on a journey to become a national wholesaler. We have a vast array of products at competitive prices, with a customer portal that allows retailers access to their account and to reserve stock 24/7: it’s a very modern business in that respect.

‘We have a dedicated sales team and area sales managers that will service retailers’ accounts.

‘We have stylish and modern unitary that will look good in any retail setting. Retailers will be able to have a really good offer and get it into a smaller space. That’s crucial because, especially in the South, stores tend to be smaller and floor space at a premium.

‘We have our BEST room brand that is targeted to hit key price points. We’re not trying to reinvent the wheel but to

promote what sells and give really good value for money for our customers.

‘We are looking to introduce Carpet Line Direct to the southern end of the country, and the good thing about it is we have got great support from Alliance, the best in the business. We have a next-day delivery service which is fully tracked.

‘Our logistics chain is already in-built and there has been massive investment from Victoria, and we will be ready to serve you from September.’


54 Interiors Monthly June 2024 REVIEW
Best Room is Carpet Line Direct’s latest POS initiative

Latest additions

Texture was front and centre on Cormar Carpet Company’s stand, with key developments reflecting the increasing interest in loop pile products. The manufacturer showcased the latest additions to its extensive product portfolio, demonstrating its ability to appeal to current consumer demand.

The show saw Cormar debut the new launch for spring: Shetland. Made with 100% pure new wool, this wool loop carpet comes in 10 trend-leading heathered tones, for a blend of style and practicality. Further extending the choice for homeowners, Shetland sits alongside Cormar’s Fairisle range, which has soared in popularity since its launch, offering thesame quality but in a chunky, Brussels weave design. Manufactured using a moth-resistant, three-ply yarn, Shetland is hard-wearing and durable, perfect for high-traffic areas including stairs, hallways and landings.

Primo Textures also enjoyed the spotlight. The first of its kind for Cormar, this addition marks a milestone for the company. Stain resistant and bleach cleanable, it combines the durability of polypropylene fibre with the timeless appeal of loop pile construction, offering a hard-wearing and practical solution for any home, while retaining the natural allure that loop pile carpets offer. Manufactured with 100% Excellon polypropylene in a three-ply yarn, Primo Textures is produced in ribbed and weave designs in 20 popular colour options.

Also showcased was Cormar’s Sensation range, recently relaunched with a refreshed palette. It is available in two qualities: Original and the new heavyweight Ultimate Sensation, created to bring sumptuous underfoot luxury to any space.

‘We were delighted to attend the INDX National Flooring Show, offering us the opportunity to connect with our customers and gain invaluable feedback. With exciting new ranges on show, including the newest addition to our wool offering – Shetland –we were able to demonstrate our continued investment in product development and new range launches, which has kept us at the forefront of carpet manufacturing for the past seven decades,’ says David Cormack, Cormar Carpet Company marketing director. Visit:

Shetland in Hilltop Haze
The manufacturer gained invaluable feedback 55
Primo Textures is a first of its kind for Cormar


Floorwise made its show debut, highlighting its wide selection of accessories and unique structure.

‘Floorwise is everything you need to install a floor, so all of the underlays, grippers, profiles, levelling compounds – with so much more LVT going down, you have to get a floor perfectly level. We also sell plywood, as well as doing massive amounts of business on our levelling compound,’ says Richard Bailey, Floorwise md.

‘One of the key things for us is underlay, but we don’t just do one product, we do a whole range, from felt to foam to rubber. This is a new identity, in that we’re doing cards now with the technical data people are looking for. This has partly come from our members, and we have a lot more commercial members in our group these days. Part of our group is our shareholders, who are our distributors, and that is what makes Floorwise a little bit unusual. We’re very close to them and we’re developing for them. We’re talking daily with our distributors, asking what they need.

‘One of the big things we do is sell underlay on density, from good all the way through to best. What’s good and what is best? If you compare one foam underlay with another, you will notice the difference in density. The denser the

product the greater the “bounceback-ability”, and the better it is for the carpet over time.

‘We are creating a log of different densities to demonstrate this. For example, 7mm is good, and up to 12mm, but 12mm can be too soft and too big. 10mm is super high density, and that’s home to some of our better selling products. We also sell the “in betweens”, because the good, better, best scenario is a key thing.

money generally from selling underlay. Supporting retailers is key.

‘One of the big things we have also done is create a new counter display. People don’t go into a carpet shop to buy underlay – they go in to buy carpet. So, when you’re closing the sale, you can talk about underlay. With this display you have different densities, you can show the product and mix and match. You have versatility then.

‘And on the back are the Reflections profiles. The display is adding value as it not just a basic profile any more and it looks so much more professional. We can also do it for wood, laminate or LVT underlay because we have different profiles. How people sell internally has always been important to us and this allows a retailer to make good

‘Our new Diamond Gripper sells all day long, but a few years ago the number of pins went from 78 to 65 and it wouldn’t grip the carpet as well. We’ve gone back up to 78, and we have developed Excel9, which is 9mm plywood. So it’s thicker, but of course the underlay can now sit up to it, whereas before it sat well above it and you had to almost squash the carpet for it to fit. Bringing out products for the premium thicker and denser underlays means there’s a gripper to use because the pins are slightly higher.

‘We also offer a whole new group of levelling compounds that are a match for anything. What’s key for the installer is being able to deliver good value. That doesn’t necessarily mean cheap: it’s about what’s in the bag.’


56 Interiors Monthly June 2024 REVIEW
Underlay is a key part of the offer Reflections in Black Pro-Screed

Profiles for a fantasticfinish

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Furlong Flooring placed the spotlight on the success of two of its more recent hard flooring collections, while bringing order to a pair of carpet ranges.

The 8mm laminate River is the sister collection to its bestselling laminate Urban. They have separate families of decors, and while Urban has 24-hour water resistance, this has been extended to 72hours with River.

All of Furlong’s laminates now come with some form ofmoisture protection as it responds tothe growth of LVT and SPC products: the Endura SPC ‘has gone like a rocket’ since its introduction in September.

In terms of volumes, laminate is Furlong’s top selling hard flooring, followed by LVT, then engineered wood. Its most upmarket laminate Uber Wood is water resistant for a week, with the use of resin in the core increasing protection.

The expansion of its hard flooring sales team in 2023 gave it national coverage and this has transformed Furlong’s performance in the sector. 2023 was a record year for the company in terms of hard flooring sales and it is outperforming the market in 2024.

Historical expansion was reversed on Furlong’s Chiltern carpet range with the choice being cut from 36 to 14 new plain colours, after the company felt it had too many options. The backing has also been

revamped and now uses felt and hessian. Fairways also saw colours reduced to nine as part of a new colour bank and the felt backing upgraded.


58 Interiors Monthly June 2024 REVIEW
Clockwise from left: Uber Wood; Chiltern; Endura

Power to transform

Interfloor used the show to spotlight its major consumer marketing campaign highlighting the importance of underlay.

The TV, radio and digital advertising campaign centres on its Tredaire brand and a commitment to redefine the standards of comfort and luxury underfoot. Consumers are beckoned to explore the world of Tredaire, where quality underlay is not just a necessity, but a transformative experience. From the very first step, Tredaire promises to deliver a sensation like nothing on earth,

elevating comfort to new heights and revolutionising the way we perceive underfoot support.

‘Why the focus on underlay? Because it holds the power to transform. A superior underlay, such as Tredaire, can significantly enhance carpet feel and lifespan, as well as improve acoustic and thermal insulation. Despite its pivotal role, underlay often remains overlooked in interior design. Our campaign seeks to change this narrative, empowering consumers to make informed choices that enhance their homes in the long run,’ says Lynn Bamber, Interfloor marketing director.

‘This campaign marks a pivotal moment in the flooring industry: initiating a sustained push to maintain product visibility and consumer interest. It promises to drive consumer traffic to retail partners via a new dedicated consumer website, supported by electrifying POS materials. It’s a strategic move to elevate the entire flooring industry. By boldly going where no underlay brand has gone before, Tredaire is not only addressing the evolving needs of consumers but also supporting our valued retail partners in capitalising on increased consumer demand and engagement.’

Tredaire’s website features various space-themed marketing slogans such as ‘Prepare for softer landings, living rooms and bedrooms’ and ‘Your carpet will last for light years’ and includes a stockist search facility.‘


The campaign is ‘a strategic move to elevate the entire flooring industry’

Natural story

Hugh Mackay and its Q by Hugh brand caught the attention of visitors to the show with new collections and news of a celebrity involvement.

Hugh Mackay’s wool offer was boosted with the introduction of the Natural Living, Natural Living Stripe and Natural Dwelling ranges.

Natural Living is a wool loop with 10 colours available in 4m and 5m widths, while Natural Living Stripe is the coordinating stripe with a choice of four designs, each using two of the plain colours.

Natural Dwelling is the same 10 shades as Natural Living in a textural high low loop.

Q by Hugh saw the debut of the Finesse Collection: Highgate Finesse comes in 10 colours and 4m and 5m widths, while Camden Finesse and Camden Elite Finesse offer eight colours in a choice of two weights.

There was also plenty to see on the Hugh Mackay Contract portfolio, with Jasper, Harrison, Moda Naturals, Tartan Naturals and Metropol on show.

Also highlighted was Infinity Axminster, where a customer can design a completely bespoke design, working in partnership with the Hugh Mackay design team in 7/8/9 or 10 row

quality Axminster. There are six extensive colour palettes with a minimum quantity of just 20sqm, making it suitable for residential and commercial projects.

The company has been working with Laurence Llewelyn-Bowen for six months to develop a carpet range that will have both a ‘Useful’ and a ‘Beautiful’ collection.

The plan under development is for the Useful offer to be a carpet suitable

for family day-to-day use in terms of designs, while Beautiful will be more intricate, probably floral designs.

Collaboration on the range is on-going and Hugh Mackay hopes to have it in place by The Flooring Show inSeptember and to mark its introduction with a visit from the interiors designer and broadcaster. Visit:

60 Interiors Monthly June 2024 REVIEW


100% Wool Loop - 4m & 5m width - 10 colour options plus 4 coordinating stripes

Park View Road East, Hartlepool, TS25 1HT I I 01429 892 555 ADOREYOURFLOOR

Strength in depth

Likewise showed the depth of its offering to the retail trade, bringing Likewise Floors, Likewise Matting, COREtec, Floors by Lewis Abbott, A&A, Delta and H&V Carpets to the show.

New POS was shown across the stand, including COREtec, LVT unitary for Floors by Lewis Abbott and Likewise Floors’ Simply Stunning Vinyl.

Likewise Floors offers a significant collection of artificial grass and this featured prominently on its own POS.

‘The undoubted star product of the two stands was the planned

relaunch of the Floors by Lewis Abbott Herringbone Flatweave featuring an additional five contrast colours, ideal for creating statement staircases and rooms. Manufactured in a 90% polypropylene/10% wool mix it represents a very practical, hard-wearing product,’ says Martin West, Floors by Lewis Abbott general manager.

Delta Carpets featured Secret Shores, a mid-range polypropylene twist with an emphasis on colour – no greys to be seen.

H&V featured the new Homestead

in three pile weights and 10 colours, available on its own lectern.

A&A spotlighted a range of carpets and laminate on branded POS for retail partners.

‘We were greatly encouraged by the reaction to both the new products and point of sale on display. This show is an ideal opportunity to show our support for the independent flooring retailer and we were pleased to meet several new partners for future trading,’ says West.


62 Interiors Monthly June 2024 REVIEW
Delta, Floors by Lewis Abbott, COREtec, Likelawn and H&V were among the brands


‘In the first customer contact, as well as looking at some carpets, the customer might be interested in a price – and clearly the price is dependent on what their rooms are, what the carpet is and what underlay they want. What MasterPiece now does is enable a ballpark price to be given to the customer within a minute of starting the conversation,’ says Charles Pearson, MasterPiece System director.

Combine some basic information on house type, number of rooms and the carpet’s price and a maximum price is rapidly produced. ‘The software will say, well, it won’t be less than this, but it won’t be more than that. That is beyond what even an experienced salesperson can do, not within a minute. What we’re also trying to do is get the retailer to ask a new question as standard and that is, “Is your property available on Rightmove?” Because if it is, there will be a floorplan: the living room will be a certain size and that sets the scale. Then when you get to hall, stairs and landing, it knows the scale.’ A measure

visit is still required for precise sizes.

‘We are also providing a system where if the customer comes in with their own measurements – in metric or imperial – it makes it easy. We can also do a refined ballpark where, having done the initial one, they ask us to be a bit more accurate. So we discuss the shape of rooms and so on, to provide a refined ballpark figure.

‘If you can’t do the fitting in one go and have to split the fit, what the system can do is to say, here’s the plans and information for this part and here’s the second part. It will also say how long you need the fitter for each part. That’s quite a complicated process because it requires working out how much underlay goes in one area, or what drives

something else. It could be you’re doing a lot of rooms and they can’t take all the furniture out, or you have to put screed down. With our dashboard, it’s easy.

‘The system also provides a jobs list for your bookkeeper and a diary that the fitter can add photographs to, among other things.’



LVT plus

Inspiration by Tarkett showcased its latest LVT collections while expanding the offer to include borders and feature strips.

‘As far as I know, we continue to be the only manufacturer producing 100% digitally printed glue-down LVT and that gives a number of benefits to the end user. Number one is the fidelity of the image. It’s very accurate because it is areal piece of wood that we’ve scanned

in using high-end repro equipment and then printed out using a specialist largeformat digital printer,’ says Steve Urwin, Tarkett UK retail marketing manager.

‘The designers get pretty excited aboutthe fact that this technology allows them to be more adventurous with the decors. The knots and other natural features they can create and the character you can bring to a digital product can be more lively because the pattern repeat is 12sqm, so they’re less concerned about how much these thingswill repeat in thepattern.’

‘With “analogue”, ROTO-Gravure printed LVT, the pattern repeat is typically around 3sqm or slightly more. Traditionally you would never have large features in a plank, because it would repeat all over the floor. What we can do now gives us a lot more design flexibility. It’s all about the high quality visual, the pattern repeat – and the new “super matt” Tektanium surface coating, which makes it more realistic and more like the original wood or stone. It’s also considerably more stain and scratch resistant, performing best in class in testing.

‘We also have a “fast-fit” herringbone glue-down option, which is new. It’s

a look that’s still hugely popular with customers, less so perhaps with installers as smaller planks take longer to fit.

‘To address this, we have basically developed a herringbone plank that goes down at least four times faster, saving time and money: you can either pass the saving on to the customer, making herringbone more affordable for them, or take the time saving and optimise your margin.

‘We listen to the feedback people give us on what they don’t like about what’s in the market. One of the things we heard customers want is more flexibility. They like a particular pattern, for instance, but they find they can’t have it in the colour they want. Now we have created the Design Studio concept: eight wood colours in seven decorative formats.

‘Your customer may now choose any design in any colour combination – for example, a mansion weave in the hallway, a plank in the kitchen and a chevron in the dining room, all exactly the same colour. So far it is proving very popular.

‘What’s coming next is decorative borders and feature strips, which are once again really hot at the moment.’


64 Interiors Monthly June 2024 REVIEW
Digitally printed LVT allows for much larger pattern repeats Fast-fit slashes fitting time

New look

‘We brought a sneak peak of our updated Victoria Design Floors offer which we will be updating from August onwards. We are going to start communication in June to let people know what’s coming, what’s changing and that we have made a really strong offer, which has been simplified and taken us back to our roots concentrating on dryback products,’ says James Caldwell, Victoria sales director.

‘The new offer consists of an updated colour bank of our popular Universal products. This is a 0.55mm collection consisting of plank, herringbone and parquet designs, all available in both dryback and click.

‘Then we have a brand new range Universal Design. This is a collection of dryback-only designs across plank, fishbone (chevron) and parquet designs. This collection contains lots of warm, rustic tones that really show the wood designs off at their best. This range is alsoa 0.55mm but comes with an Emboss in Register finish. They’re absolutely stunning.

‘Every colour is going to be a winner. It’s a stronger offer, it’s more on trend,

it’s simplified, and we can stock it in huge amounts. Everything seems to be quite a strong, steady seller for us and every product we have does a job, be it price, be it colour, be it quality.’

The carpet side of the business saw the debut of Easi Sisal – previewed at

The Flooring Show. This is a collection of 12 woven carpets across a bank of four colours. It’s Sisal but made from polypropylene, so it’s perfect for busy homes. It can also be used outdoors too, which is brilliant,’ says Caldwell. Visit:

Victoria’s established carpet ranges were also on show Easi Sisal: Victoria’s first indoor, outdoor carpet 65
Universal and Universal Design

Adam Carpets highlighted its ability to meet the Woolmark Level 2 international standard on protection. This is added when Adam Carpets dyes yarn before it is made into carpet and eradicates moth larvae before they have an opportunity to eat the carpet (adult moths do not eat).


First edition

Abingdon Flooring targeted homeowners for whom only the natural look of wool carpets will do. The Country Collection’s yarn combines a matt lustre with a Berber fleck, giving it the look of a natural wool yarn but with the bleach-cleanable practicality and lifetime stain warranty that come with StainFree. The Linear, Herringbone and Weave designs come in 2.5m, 4m and 5m widths. Visit:

INDX National Flooring Show launched to an eager audience

Associated Weavers expanded its Gaia collection with Orinoco, a 75oz 1/10th gauge saxony, and Rio Grande, a 1/10th gauge twist pile in the same 12 colours. Both feature the ReVerse yarn with recycled polyester on top and bottom. The recycled top is made from post-production waste. Visit:

Axminster Carpets invested in its established big sellers, with eight new shades for Moorland including adding the heathered effect into greys, Aqua blue and Rust. Simply Natural saw some greys replaced with lighter shades. More statement Axminster patterns are being introduced to 30 retailers, targeting the highend residential market and highlighting the possibilities afforded by its eight-pitch looms. Visit:

66 Interiors Monthly June 2024 REVIEW

Ball & Young previewed the planned relaunch of its metal edgings collection and plans to add grippers to the offer. The company is looking to add a wider choice of colours to the edgings and to offer a choice of three grippers. The launch is planned for later in the summer.


Carpet Line Direct emphasised its desire to become a national wholesaler supporting independent retailers and has no involvement selling direct to consumers. Best Room is its POS for high volume and good value products, designed to show a wide range but on a small footprint. Part of Victoria, it offers online ordering and logistics by Alliance Flooring Distribution. Visit:

Balta unveiled its brand refresh and unitary. Ranges are now grouped under Finishing Touch (polypropylene), Made in Heaven (polyester) or Wool Master (wool) for simplified consumer decisions. The units work as singles, multiples and back-to-back, giving retailers flexibility as displays change.


Causeway Carpets used the show for a UK relaunch, with revamped branding and new collections. Natural Coordinates offers six soft heathered beiges in neutral shades with a co-ordinating flat weave. It is made from 50% British wool for ruggedness and 50% New Zealand wool for clarity of colour and softness in a four-ply yarn.


REVIEW 67 

Cavalier Carpets attracted interest from buyers with its 50oz Wool Tweed, in an 80% wool, 10% nylon, 10% polyester mix, something to company says is unique to the market, in 4m and 5m widths. A trio of loops were also introduced: Coastal in four and two-ply and the three-ply Hawk.


Floorwise made its show debut – attracted by the opening of the show to the whole retail sector – with a counter-top display for underlay and profiles. The unit houses various densities of Floorwise’s underlay collection, allowing shoppers to discover what is right for them. The rear has the Reflections profiles collection, adding value to the space.


Cormar Carpets unveiled its new range, Shetland, a three-ply 100% wool loop carpet in a chunky Brussels weave design. This smart addition to Cormar’s textured loop line-up is a warm, cosy range in 10 natural heather colours.


Furlong Flooring relaunched its Chiltern and Fairways carpets with a new colour bank with reduced SKUs and new shades, including 12 for Chiltern. The laminate offer has seen the addition of the 8mm River, sister range to the bestselling Urban, with increased moisture resistance of 72 hours.


68 Interiors Monthly June 2024 REVIEW

Greendale Carpets and Flooring debuted the POS box for its ID Design collection, alongside the soft-launch of the Brook, Studio, Voyage, Muse and Nova collections. A further two ranges will be launched at The Flooring Show and all will be exclusive to its 92 members.


Interfloor went where no underlay company has gone before, placing the spotlight on its consumer marketing campaign highlighting the importance of underlay. Despite its pivotal role, underlay often remains overlooked. The campaign seeks to change this narrative, empowering consumers to make informed choices that enhance their homes while enhancing carpet feel and lifespan. Visit:

Hugh Mackay showed the latest additions to its main brand alongside Q by Hugh. These include the Jasper, Harrison, Tartan Naturals and Mode Naturals Axminsters which can be produced in up to 10-row. It highlighted the Infinity Design Service: for a minimum of 20sqm, consumers can design their own carpet from scratch, or recolour an archive design.


ITC’s main focus for the show was to re-establish itself in the market and it highlighted its bespoke rug offering, displaying a selection of models in a copper shade alongside its new Toscane hand-woven offer made in India. Visitors welcomed the introductions and information on its wider selection of bespoke products.



Lano Carpets revamped its Heather Twist and Startwist collections with a new colourbank and a fleece backing, while Heather Twist also saw the introduction of a softer yarn. It previewed latest addition to Smart Strand alongside the polyester, solution-dyed, bleach cleanable Sienna: both of which will be launched in September.


Likewise showed the depth of its offering to the retail trade, bringing Likewise Floors, Likewise Rugs & Matting, Coretec, Floors by Lewis Abbott, A & A, Delta and H & V Carpets to the show, with a mixture of new POS, products and colours. Visit:

Alongside Ecorugs and The Monochromes series visitors also saw Louis de Poortere’s Richelieu Classic runners programme. The company’s entire rug collection has been transformed into the Ecorugs 100% recyclable construction: every rug sold takes it one step closer to creating a completely circular product. Monochromes is the result of a textile research project by Stockholm studio, Folkform. Visit:

Masterpiece System showed visitors the latest additions to its measuring, fitting and estimating software including: ballpark estimate when the customer first makes an enquiry in-store; refined ballpark quote when the customer’s measurements are available; Rightmove plan integration; customer database; and fitter’s diary including split-fitting functionality. Visit:

70 Interiors Monthly June 2024 REVIEW

Including the versatile and new Herringbone Classic plank, as well as XL tiles and XL planks, Moduleo’s Roots collection is a refreshing take on premium LVT flooring for today’s design-minded customer, offering new possibilities, playful combinations and inventive solutions that create a great result for every space.


Tarkett showcased its Inspiration by Tarkett collection of digitally printed LVT, which gives a much higher image quality and pattern repeat of 12sqm: more thantwice that of traditionally printed LVT. Its decorative borders and feature strips were debuted alongside the ‘fastfit’ Herringbone and Parisian Weave designs.


SMG unveiled its latest marketing initiatives for members, with a host of downloadable POS ready for them to add their logo. It also revealed its Support Your Local Independent Retailer campaign allowing retailers, many family-owned, to compete with online rivals by highlighting the service levels they offer, such as free advice, fitting and ease of availability.


The Vintage & Modern Rug Co highlighted its almost bespoke service based on seven colours, which can be combined as the customer wishes to create unique hand-loom woven rugs. The weavers in India receive the sketched design and use traditional materials and techniques.


REVIEW 71 

Ulster Carpets took its first ‘tentative baby steps’ into getting colour into loop Wilton products, after the market was dominated by grey and then undyed offerings. There are four Croft Berber designs and two co-ordinating stripes or ribs: Strond. Five colour matching widths are available with a summer launch planned.


Walton & Co highlighted its rug collection as its made its show debut, with prices aimed to offer shoppers spring and winter looks. Neutral colours dominate, with olive and green strong performers, and blue trends gaining ground. It also has a washable recycled PET collection, treated for UV fade resistance.


Victoria Carpets’ main focus was the relaunch of its LVT range, with a good, better and best offer of about 80 SKUs. The spotlight is on the Embossed in Register products. Retailers will see updates in August: ‘Every product does a job, be it price, be it colour, be it quality.’


Westex Flooring has prototyped a lectern stand featuring 72 colours, rather than the full 120, enabling a lower cost for retailers and possible wider distribution for the manufacturer. The display features all of Westex’s six ranges, with samples in identical sizes. The stand also features the option of hanging display books while retaining its good looks.


72 Interiors Monthly June 2024 REVIEW

Making a splash

The Furniture Component Expo made itsdebut, offering furniture manufacturers the opportunity to connect with the components sector at the BFM organised event.

More than 50 exhibitors took part, while visitors also had the option of

a series of seminars including exports, flammability regulations, sustainability, and apprenticeships, training and future-proofing within the industry.

Polyurethane foam manufacturer Carpenter was a headline sponsor of the show, with all aspects of its

business represented.

‘We came in with fairly low expectations because it’s the first show of its type, but it’s been absolutely brilliant and we’ve been really surprised. It’s been great for us because we have new products to develop and promote this year, and as a component show it is the perfect vehicle to do that. The stand has been a lot busier than we thought it would be and there have been plenty of people about,’ says Richard Harris, Carpenter UK sales director.

‘Bringing component suppliers and the manufacturers under one roof is really important. We are known as a block foam manufacturer, but a huge part of our business is actually producing components for the furniture and bedding markets. We don’t always get to promote those component products, so a show like this, purely about components, is great for us.’

Vita Group, another headline sponsor, viewed the event as an opportunity to showcase its flexible PU foams as well as speciality products such as

REVIEW 74 Interiors Monthly June 2024

“New opportunities, a lot new people & strong possible clients. We loved it!” 2024 Exhibitor

Europe’s first fully circular foam, Orbis.

‘I’ve been in the industry for 30 years going to events and usually people are not interested in speaking to a supplier. But now we have a show for ourselves where they come to see us. It’s just so long overdue. It’s so welcomed by everybody, both the customers and by us. We have engaged with quite a few of our existing customers, but we have also made some new plans and some new contacts we didn’t know about,’ says Andy Corbett, Vita Group business director of comfort conversion.

‘We have a new focus on sustainability and circularity; it’s something we have been looking at as a company and we wanted to showcase that here. It’s been

important for us to be able to do that.’

‘It’s been a really useful experience. We weren’t sure what to expect, but we’ve been pleasantly surprised with the attendance. The BFM has done a good job of promoting it. We have never been to an exhibition before, and it’s been a good experience. I’m very pleased with the way it’s gone. When we heard about it, we were adamant we had to support it. It gives the opportunity for innovative companies to promote and show their efforts in moving their product range forward, which will hopefully move the industry forward,’ says Richard Prudhoe, Fibreline md.

‘This event is very important. It’s a good initiative because we haven’t

had anything like it. It is fantastic, it really is. It was definitely needed to get everybody under one roof like this. For us, we have been able to speak to people we haven’t seen or even known about before, because the industry is just so big. We have been really busy and we will definitely be coming back next year,’ says Karin Jennings, Handy sales director.

For Leggett & Platt participation was ‘a great success’. All exhibiting divisions, including Leggett & Platt Springs UK, Leggett & Platt Home Furniture, Kayfoam and partner Clockwork Components entertained a high volume of new and existing customers as it showcased its advanced capabilities and product offerings.

REVIEW 76 Interiors Monthly June 2024

At Leggett & Platt, our “global, yet local” approach and “borrowed proven technologies” mindset allow us to deliver world-class innovation, professionalism, and service to customers across the UK furniture industry. With diverse, industry-leading spring component capabilities, we work diligently to create solutions that fulfil your needs. Furthermore, with expertise in added-value, semi-finished, and speciality foam products, we continue to energise the bedding and wider furniture market overall.

Visit to watch our corporate video and learn more.

solutions that energise the market.
© 2024 Leggett & Platt Incorporated CapabilitiesComprehensive &Solutions Thataddvalueandsupportyoursuccess.

‘With this opportunity to display our innovative furniture and bedding technologies, we were able to gain a substantial number of introductions and leads – especially for the upholstery trade. This expo was an excellent opportunity to highlight our expertise in delivering advanced comfort technology and support to customers across the UK furniture industry. Our “global, yet local” approach and “borrowed proven technologies” mindset allow us to deliver world-class professionalism and diverse, industry-leading spring component and specialty furniture foam solutions. With expertise in high-quality seating systems,

recliner mechanisms and other motion hardware, all exhibiting Leggett & Platt divisions were able to provide an up-close view of how we’re energising not only the bedding market but the wider furniture market as well,’ says Paul Hindle, Leggett & Platt Springs UK sales manager.

‘As the show came to a close, all parties were excited about the possibilities and benefits of a Leggett & Platt partnership. We look forward to attending this FCE in years to come as it was well organised and in a great, centrally located area.’

‘It has been buzzing. We’ve seen a lot of people we know and we have made some new contacts as well. An event


‘A lot of people have said to us this is what the industry needed. The question was, could somebody deliver it and could somebody deliver it well? The feedback we have had is that we have achieved that. I have lost count of the number of exhibitors who have stopped me and said they want to come back next year, or can we make sure we get our space again?

Even, could we take a bigger space next year?’ says Phil Spademan, BFM md.

‘The exhibitors have done us proud: there are some fantastic stands out there and people have invested in a difficult market. They have done a lot of work to

entice people to buy their products and the visitors are genuine buyers who are looking to buy. The show looks really professional, the exhibitors have done such a good job, the hall is good, the facilities are good, and it’s so easy to get to.

‘The vision is for people to start to recognise British furniture. It’s what we need. Currently we’re using a push strategy, but if you turn that into a pull strategy and get consumers looking for British furniture when they go in-store, that’s a great place to be. It’s going to take a very long time to get there, but there’s nothing wrong with having that

like this, specifically for components, has been long overdue,’ says Mike Crowshaw, Peak Convertors md.

‘The focused nature of this show is really quite interesting. It’s about people coming through the door, people who know about foam, who are interested in foam, so you have some very positive conversations with people. It’s good for the industry to have something that is targeted like this,’ says John Davies, Peak Convertors sales director.

Next year’s show will be held from 19-20 March, again at Telford International Centre.


as a long-term ambition to move towards.

‘We are a trade association, so we are not trying to make a profit. What we are doing is what we think is the right thing for the industry. This is the only show of its type, and the industry said it wanted it. We have created this for the industry, so it’s for the industry by the industry.

‘A few people have said to me that it feels as though the show has been here for ages. It’s a great foundation for us to grow from. This is phase one and the BFM board has committed to do this for up to five years. We are here for the long term, and we are going to drive it forward.’

REVIEW 78 Interiors Monthly June 2024

Catifa Carta marks a pivotal moment for Arper as it moves forward in its journey to becoming a leading example of responsible business, seamlessly integrating sustainability into design through new material PaperShell.

‘With each delicate curve, Catifa Carta beckons us to reimagine design, to see beyond the ordinary and embrace a newfuture. It is more than just a chair: it’s a symbol of our dedication to sustainability and innovation,’ says Roberto Monti, Arper ceo.

With a shell composed of bi-curved, paper-derived new material, Catifa Carta offers a new vision with renewed sustainability ambitions for Arper. The PaperShell material is the result of advanced scientific research, innovating a process that tackles the climate challenges practically – and Arper is the first manufacturer in the design industry to apply it to a product.

The shell of Catifa Carta is available in a coffee colour and the base in three options: steel base with four legs in black; steel sled base in black and rust, and black aluminium trestle base with

Welcome to 2024

and without wheels. Cushions and removable cover options are available to add colour and extra comfort. To further reduce its environmental impact and allow for a longer life cycle, Catifa Carta can be fully disassembled.

Arper is also working to define the most efficient take-back solutions to ensure a responsible end of life.

‘At PaperShell, we believe in the power of shared vision and action. After receiving many reports and being involved in many discussions on sustainability, I felt the need to seek tangible solutions. Arper echoed this sentiment, and together we embarked on a journey of exploration and innovation. We recognised the importance of not just talking about sustainability but actively embodying it,’ says Anders Breitholtz, Papershell ceo and co-founder.

‘Our partnership is built on a foundation of trust and transparency. We recognised that we don’t have all the answers, but we are determined to work together to find solutions and foster mutual respect. With PaperShell, it is

more than just a business relationship: it is a true partnership grounded in a shared commitment to sustainability and progress. I see our collaboration as a catalyst for change – not just within our own company but across the whole industry,’ says Monti.

‘While one material alone cannot save the world, our partnership with Arper will hopefully open doors to new possibilities and inspire other companies to explore sustainable solutions. We aim to be a catalyst for a broader shift in how materials are perceived and utilised, sparking a re-evaluation of material functionality and sustainability,’ says Breitholtz.

‘Working alongside PaperShell has encouraged us to challenge our established practices, embrace new perspectives and foster a culture of trust, innovation and collaboration within our organisation,’ says Monti.

‘As we seek to renew ourselves and adapt to changing times, partnerships like this are fundamental in driving our direction.’


80 Interiors Monthly June 2024 SUSTAINABILITY
When mixed with soil, it becomes a home for micelium and microbes to create new life Wood by-products and timber waste are collected, shredded and transformed into paper pulp, to be used for kraft paper The kraft paper is impregnated with a 100% biogenic hemicellulose-based binder from agro-waste streams or pulp and paper production Catifa Carta is combined with a selection of bases The impregnated substrates are stacked, pressed and cut into the Catifa Carta shell Catifa Carta was first seen at Salone, 13 years after the original design, alongside the stable biochar At the end of its life, the Catifa Carta shell is transformed into stable biochar through pyrolysis, a low-oxygen burning process that prevents carbon from being released into the atmosphere


A game changing partnership and without doubt one of the UK’s leading ready to assemble furniture brand, which is now clearly expanding its category offering.

Just call us at 02380 517067 and let’s see how we can support you. |

Staying out

The Casamania by Horm collection of outdoor furniture and accessories has been expanded with new colours for Him & Her.

Thanks to the introduction of advanced painting systems, the already

popular glossy version of the Him & Her chairs has been transformed, now also perfectly suitable for outdoor use. This advancement allows chairs to display their bold aesthetics without compromise, whether under scorching

sun or in the mists of a winter garden. Innovation does not stop at functionality but extends to aesthetics with the introduction of new pastel and pearly shades, adding a touch of elegance to the collection. The classic black and white are now joined by the warmth of red wine, the vivacity of red traffic and the delicacy of light orange red, culminating in the depth of emerald green. In the exclusive selection of pearly colours, the chair is dressed in a refined Ferrari grey; a mint green that recalls themost hidden gardens; a gold that evokes timeless luxury, and a copper that recalls the most enchanting sunsets.

Visit: Phone: +44 203 2861 202 Route builder & capacity planner Automated customer communication Action & prompt based customer service Department KPI dashboards Online customer delivery scheduling & payment Advanced product management & auditing THE FUTURE OF FURNITURE RETAIL COMPLEX BUSINESS PROCESS MADE EASY AW ARDS 2011 WINNER AW ARDS WINNER 2023 INTERIORS MONTHLY OUTDOOR
Red Wine Copper Light Orange Red Mint Green
82 Interiors Monthly June 2024
Him & Her are now climate ready
The Carpenter Logo and Carpenter Underlay are registered trademarks of Carpenter Co. WE MAKE A DIFFERENCE With 22 superior underlay products to choose from, Carpenter focuses on quality and comfort while creating a product that lasts. Request a sample and discover the Carpenter difference. Call us on 01457 861141 People Health & Safety Carpenter are committed to providing a safe environment for employees and visitors. We view safety as a core value. Planet Circular Economy We collect and re-use thousands of tonnes of post-consumer cushioning and foam trim from our own factories and from our customers to make carpet underlay and bonded foam. Purpose Steward of Resources We continuously pursue innovation to reduce our impact on the planet. We invest in new technology and machinery to consume less energy and increase efficiencies.

One giant leap for underlay

We have lift o !

Announcing the biggest leap forward in underlay for light years.

With a bold mission to put the Tredaire name at the forefront of customers’ minds, our pioneering new campaign will bring the UK’s favourite underlay brand to new audiences yet to discover the incredible feeling of Tredaire’s product range.

Feels like nothing on earth.

National TV and radio campaign

A dynamic trio of TV, radio and digital advertising to educate consumers about the inimitable feeling of Tredaire underlay.

Groundbreaking retailer support

Propelling POS into a new dimension with brand new sample range designs, display units, banners, floor mats, window stickers and much more!

Don’t miss out

Contact your Territory Manager for more information and your mission pack. Interfloor Ltd, Haslingden, United Kingdom BB4 4LS

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