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PLACE IN TIME


Credit C O P Y R I G H T @ TA E I M K I M All rights reserved. No part of this publication may be reproduced, stored in retrieval systems or transmitted in any form or by any means, without permission.

Ac a d emy o f A rt U ni vers it y 7 9 N ew Mon tgo mery Street San F r anc isc o,CA 94105 DESIGNER. PHONE

.

Taeim Kim

+1 415 308 3916, +82 010 3118 5066

E M A I L . tkim0307@gmail.com WEBSITE T Y P E FA C E PA P E R

www.taeimkim.com Baskervile, Frutiger 45 Light

100# Finch Fine ID text stock

PHOTOGRAPHY

Yannick Khong, Taeim Kim

P R I N T I N G Giant Horse Printing, Inc.


Dedicated to my dearly beloved people and the moments that defines who I am.


00 02 Time doesn’t Unity is strength... change us. when It just there unfolds is teamwork us and collaboration, wonderful things can be achieved. – Max Frisch

CONCEPT

Being in a school from San Francisco, USA, was the biggest change of my life so far. Through the years, I have learned certain trait of my works. All my projects contain

the places and moments influenced by my surroundings. Working on graphic design

–Mattie Stepanek

for me is about paying attention to the changes in my life. For each of those changing points in time, I express the way I see and feel them by making them memorable and remarkable through the design process. .

CONCEPT I N S T R U C T O R // Mary Scott

C L A S S // Senior Portfolio

D AT E // 2013 Spring

AOTO is an organization that preaches values about doing everything at our absolute best through the unison of our mind, body and soul. A client project in class to renew the previous identity Art of the Olympians for the whole identity system. S O LU T I O N The concept is by using three colors for emblem to show its organization’s value which are mind, body and spirit, I aim to enhance the relationship between athletics and aesthetics through the identity design.Used three circles with different colors.

I N S T R U C T O R // Lian Ng

C L A S S // Identity 2

D AT E // 20112 Spring


Table of Contents


01

Save the Amazon

02

Art of the Olympians

03 Tribute to Typeface 04 Bed Bath and Beyond 05 Strings 06

Star Barista

07 Bristol Farm 08 Sirenity 09

Teuscher Chocolate


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01 Now I see the secret of making the best person: it is to grow in the open air and to eat and sleep with the earth. ­–Walt Whitman

CONCEPT If deforestation and development occur at their current rate for the next 40 years, up to 90 percent of predicted local extinctions will occur. The goal of the project is to bring awareness for, not only deforestation, but also extinctions in Amazon rainforest. Representing over half of the planet’s remaining rainforests, the Amazon rainforest comprises the largest and most species-rich tract of tropical rainforest in the world. The forest also needs to be protected and assured by human to coexist. Through this project visually explains, informs and updates people on the current situation over there. SOLUTI ON The concept consists of a ‘Signal’ to describe the passage of time. The three colors are used for all over this project with small illustrations. The subject requires an infographical approach. Just by looking at the poster, people can recognize something happens in Amazon. The overall theme is friendly and cute with rounded typeface.

I N S T R U C T O R // Nicholas Flores

C L A S S // Print 2

D AT E // 2012 Spring

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02 Unity is strength... when there is teamwork and collaboration, wonderful things can be achieved. –Mattie Stepanek

CONCEPT AOTO is an organization that preaches values about doing everything at our absolute best through the unison of our mind, body and soul. A client project in class to renew the previous identity Art of the Olympians for the whole identity system. SOLUTI ON The concept is by using three colors for emblem to show its organization’s value which are mind, body and spirit, I aim to enhance the relationship between athletics and aesthetics through the identity design.Used three circles with different colors.

I N S T R U C T O R // Thomas McNulty

C L A S S // Identity 2

D AT E // 2012 Spring

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03 Art is born of the observation and investigation of nature. – William Penn

CONCEPT For the typface Goudy Oldstyle, it has very elegant but unique charcters. Tought it need to study the history, chosen ‘Geological features’ to describe the typeface. S O LU T I O N Each card displays the Goudy typeface through a creative use of size in relation to a variety of archeologically themed objects. To achieve a earthy look and feel, nine levels of brown saturation are used to distinguish each elements of the card.

I N S T R U C T O R // David Hake

C L A S S // Typography 2

D AT E // 2011Spring

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SOLUTION

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04 True silence is the rest of the mind; it is to the spirit what sleep is to the body, nourishment and refreshment. – William Penn

CONC E P T Considered the marketing target is high class people who desire to purchase elegant and simple which is a lot different from current dark and heavy look logo of Bed bath and Beyond. Specifically Produced Bath product line with soft and calm theme color SOLUTI ON In order to break the dull and over bold image of Bed Bath & Beyond, I change for an absolutely different color for whole identity system. Concept delivering is focused on ‘Texture of product’. Photography is used in order to achieve the main look

I N S T R UC T OR // Ch a m i n d r i W i j e m i n C L A S S // P a ck a ge D e s i gn 1 D AT E // 2012Fall

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Class Typ o gr a p h y 3

Instructor L ia n Ng

05 If music be the food of love, play on, Give me excess of it; that surfeiting. – William Shakespeare,

CONCEPT There are a lot of books about Orchestra and Classical Music. Most of books are too focused on professional knowledge rather than providing an easy to alternative. I wish to create a simplified book for the audience who want to learn about strings instruments and music based. It will be based on common knowledge of classical music S O LU T I O N Use serif and smooth color scheme with big photos for opener to visualize the classical music atmosphere through book and start from basic classical music knowledge to specialized knowledge of Strings in an Orchestra.

I N S T R U C T O R // Li a n N g

C L A S S // Typ o gr a p h y 3

D AT E // 2011 Fall

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06 Coffee is a warm drink that fosters friendship and tastes great. What more is there to life? – Kevin Sinnott

CONC E P T To create and refresh brand identiy and Anyone who want to learn how to make coffee and be a barista in the future. Starbucks coffee comapny is the most large and famous in the world if they can make kind of institute to raise expert barista , it is a good way to employ barista each local store and advertise helps them to find a job at Starbucks as well as providing programs for people who want to learn about coffee for fun and their hobby or common knowledge. SOLUTI ON The concept is overall keeping cute and fun atmosphere using the logo used recycle papers to show Starbucks philosophy.

I N S T R UC T OR // J e s s i ca Pe l tz C L A S S // G r a p h i c D e s i gn 2 1 D AT E // 2011 Summer

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APPUCCINO

CAFFE MOCH AA

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ESPRES SO CON P ANNA

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07 You can’t just eat good food. You’ve got to talk about it too and to talk about it to somebody who understands that kind of food – William Penn

CONC E P T

With the current identity of Bristol Farms, the wordmark with serif type fits the overall mission of market but it has not only grocery but also other departments that provides a differentiated service from other brand like Whole foods. And also their current SOLUTI ON When people see the branding, I want to make people think it doesn’t have just organic food and want to know more about the store.Through Identity , show these food provided in market are selected well by expert and for specific target.

I N S T R U C T O R // Thomas McNulty

C L A S S // Identity 2

D AT E // 2012 Spring

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08 True silence is the rest of the mind; it is to the spirit what sleep is to the body, nourishment and refreshment. – William Penn

CONC E P T According to San Francisco’s Organization for Public Heath, fire and paramedic vehicles produce excessive, stressful, and unhealthy siren noise. Such disturbance has become a public problem. Sirenity solves this by offering a siren and noise-blocking blind consumer. SOLUTI ON Sirenity is a blind company. Therefore, it needs to deliver homely and relaxed mood and reliable through whole identity system. I use the sky blue color and symbolize the blind shape to make my concept stand out.

I N S T R UC T OR // D a r r e l l Ha yd e n

C L A S S // Id e n ti ty 1

D AT E // 2011Fall

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CONCEPT AOTO is an organization that preaches values about doing thing at our absolute best through the united use of our mind, body and soul. It was real client project in class to renew previous identity of AOTO.

SOLUTION The concept is by using three colors for emblem to show its organization’s value which are mind, body and spirit, I aim to enhance the relationship between athletics and aesthetics through the identity design

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09 Happiness. Simple as a glass of chocolate or tortuous as the heart. Bitter. Sweet. Alive – William Penn

CONC E P T Teuscher chocolat is born more than 70 years ago in a small town the Swiss Alps. Current logo is not bad but it is short to deliver its richness and history. The goal was renewing the brand and consider decoration. SOLUTI ON The overall Theme will lean towards an antique and high quality approach to showcase the elevated class of the chocolate brand. made use of a wooden box with velvet textures and an antique decorated frame while keeping the orginal wordmark.

I N S T R UC T OR // Ch a m i n d r i W i j e m i n C L A S S // P a ck a ge D e s i gn 1 D AT E // 2012Fall

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Logos and branding are so important. In a big part of the world, people cannot read French or English but are great in remembering signs. – William Penn


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SFWA

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Extraordinar y Food

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Extraordinar y Food

Since 1982

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THANKS TO..

We are all travelers in the wilderness of the world and the best that we can find in our travels is an honest friend. – Robert Louis Stevenson

FOR MY ‘PEOPLE’ I would like to say how much I appreciate to you around me for 4 years in AAU To my beloved one Yannick, I love you so much. You are the best in those years. And To the friends & Classmate in San Francisco who have helped and inspired me. _ 너무 사랑하는 아빠, 엄마, 우리동생 김홍모, 외가 식구들. - 샌프란에 처음 온날부터 본 항상 고마운 유석오빠, 그리고 샌프란에서 가족같았던 김보미, 세미, 베스트 룸메 윤실언니, 같이 수업다니면서 즐거웠던 빈이, 주석오빠, 승현언니. - 4년동안 멀리서 힘이되어준 한국에있는 사람들. 네이트온에서 한국에있는것보다 더 자주만난 츈, 뭘해도 이쁜 최하윤, 늘 응원해준 아람이, 자주못봐도 미국에있다는게 늘 든든했던 은영이, 심난한 나를 들어주고 잡아준 박예슬, 한결같은 김민지, 날 씩씩하게 만들어준 김태은, 무조건적 신뢰 이라온, 전병준. 내 인생의 멘토 김명진 선생님, 나랑 밀땅하는 박둘리, 최고로 예쁜 김민혜. 샌프란에있는 동안 찾아와준 박서윤, 문혜림. 그리고 편지해주고 마음보내준 모든 사람들. FOR I NS TRUCTORS Mary Scott, Thomas McNulty, Ariel Grey, Lian Ng, Jessica Peltz, Ch a m i n d r i W i j e m i n , N i co l e Fl o r e s , D a r r e l l Ha yd e n , D a vi d Ha k e

I N S T R UC T OR // Th e ti m e s i n A A U

C L A S S // Li f e

D AT E // 2013.8.7


Ta e i m K i m

Portfolio Ti m e i n P l a ce

PLACE IN TIME Ta e i m K i m P o r t f o l i o


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