Issuu on Google+

38 / Interbrand

Best Global Brands 2010 / 39

This year, the financial services sector recovered from last year’s fall, due to aggressive new entrants and economic recovery. The internet services sector, which has increasingly become a vital part of every aspect of consumers’ lives, continued to show significant growth.

+2 4%

+2 6%

+ 20%

+2 7%

+ 50%

+1 2%

+1 5%

+1 5%

+ 15%

Financial Services

Internet Services

FMCG

Media

+4 %

+1 %

+1 %

+1 % +1 %

+6 %

Computer Software

Restaurants % -3

% -4

% -3

– 5%

Business Consulting

% -5

% -4

0%

Beverages

+1 %

+4 %

+2 % +3 %

+ 5%

Automotive

+8 %

+8 %

+8 %

+ 10%

0% -1

% -9

– 10%

– 15%

0% -4

– 20%

2008 2009

– 50%

2010

This chart shows the annual growth in the combined brand value of select Best Global Brand sectors for 2010, 2009 and 2008. Each brand is only included in one sector. Besides organic change, sector brand value growth is also affected by the entrance or exit of brands from the Best Global Brands table.


Best Global Brands Industry Insights