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BEST GLOBAL BRANDS 2011

01

The Definitive Ranking of the World‘s Most Valuable Brands

15

COCA-COLA

+2% 71,861 $m

08 APPLE

+58% 33,492 $m

BMW

+10% 24,554 $m

22 PEPSI

+4% 14,590 $m

29

BUDWEISER

0% 12,252 $m

38

GOLDMAN SACHS

-3% 9,091 $m

47

VOLKSWAGEN

+14% 7,857 $m

56

BLACKBERRY

-5% 6,424 $m

65 AVON

+6% 5,376 $m

74 SHELL

+12% 4,483 $m

83

JOHNSON & JOHNSON

-2% 4,072 $m

92 UBS

0% 3,799 $m

30

NESCAFÉ

-5% 12,115 $m

39 GUCCI

+5% 8,763 $m

48

NINTENDO

-14% 7,731 $m

57

XEROX

+5% 6,414 $m

66

HERMÈS

+12% 5,356 $m

75 VISA

+12% 4,478 $m

84 GAP

+2% 4,040 $m

93

ARMANI

+10% 3,794 $m

31 IKEA

-5% 11,863 $m

40 L’ORÉAL

+9% 8,699 $m

49 HEINZ

+1% 7,609 $m

58 MTV

-5% 6,383 $m

67

ALLIANZ

+9% 5,345 $m

76

YAHOO!

-11% 4,413 $m

85 3M

+10% 3,945 $m

94

ZURICH

+8% 3,769 $m

02 IBM

+8% 69,905 $m

09

DISNEY

+1% 29,018 $m

16

GILLETTE

+3% 23,997$m

23

AMERICAN EXPRESS

+5% 14,572 $m

32

HSBC

+2% 11,792 $m

41

PHILIPS

0% 8,658 $m

50

FORD

+4% 7,483 $m

59 AUDI

+13% 6,171 $m

68

SANTANDER

+5% 5,088 $m

77

MOËT & CHANDON

+9% 4,383 $m

86

CORONA

+2% 3,924 $m

95

BURBERRY

+20% 3,732 $m

03

MICROSOFT

-3% 59,087 $m

10

HEWLETT-PACKARD

+6% 28,479 $m

17

SAMSUNG

+20% 23,430 $m

24 SAP

+14% 14,542 $m

33

CANON

+2% 11,715 $m

42 CITI

-3% 8,620 $m

51

COLGATE

+3% 7,127 $m

60

ADIDAS

+12% 6,154$m

69

PANASONIC

+16% 5,047 $m

78

JACK DANIEL’S

+7% 4,319 $m

87 NIVEA

+4% 3,883 $m

96

STARBUCKS

+10% 3,663 $m

04 GOOGLE

+27% 55,317 $m

11

TOYOTA

+6% 27,764 $m

18

LOUIS VUITTON

+6% 23,172 $m

25

NIKE

+6% 14,528 $m

34

KELLOGG’S

+3% 11,372 $m

43 DELL

-6% 8,347 $m

52

DANONE

+9% 6,936 $m

61

HYUNDAI

+19% 6,005 $m

70

CARTIER

+18% 4,781 $m

79

BARCLAYS

+1% 4,259 $m

88

JOHNNIE WALKER

+8% 3,842 $m

05 GE

0% 42,808 $m

12

MERCEDES-BENZ

+9% 27,445 $m

19

HONDA

+5% 19,431 $m

26

AMAZON.COM

+32% 12,758 $m

35 SONY

-13% 9,880 $m

44 ZARA

+8% 8,065 $m

53 AXA

0% 6,694 $m

06

McDONALD’S

+6% 35,593 $m

13 CISCO

+9% 25,309 $m

20 ORACLE

+16% 17,262 $m

27 UPS

+6% 12,536 $m

36 EBAY

+16% 9,805 $m

45

ACCENTURE

+7% 8,005 $m

54

MORGAN STANLEY

-4% 6,634 $m

62

63

71

72

KFC

+1% 5,902 $m

KLEENEX

+3% 4,672 $m

80 ADOBE

+15% 4,170 $m

89

SMIRNOFF

+6% 3,841 $m

97

JOHN DEERE

98

NEW 3,651 $m

NEW 3,605 $m

HTC

SPRITE

-3% 5,604 $m

PORSCHE

+4% 4,580 $m

81

PIZZA HUT

+3% 4,092 $m

90 NISSAN

NEW 3,819 $m

99

FERRARI

+1% 3,591 $m

07 INTEL

+10% 35,217 $m

14 NOKIA

-15% 25,071 $m

21 H&M

+2% 16,459 $m

28

J.P. MORGAN

+1% 12,437 $m

37

THOMSON REUTERS

+6% 9,515 $m

46

SIEMENS

+8% 7,900 $m

55

NESTLÉ

+1% 6,613 $m

64

CATERPILLAR

+19% 5,598 $m

73

TIFFANY & CO.

+9% 4,498 $m

82

CREDIT SUISSE

+2% 4,090 $m

91

HEINEKEN

+8% 3,809 $m

100

HARLEY-DAVIDSON

+7% 3,512 $m

BEST GLOBAL BRANDS 2011 The Definitive Ranking of the World‘s Most Valuable Brands

www.BestGlobalBrands.com


Best Global Brands 2011 - Ranking Poster