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Retail ● Licensing ● Distribution ● Marketing

©Disney/Pixar


of a se has been nothing short THE TOY STORY franchi vie mo ry Sto Toy ar Pix t Disney phenomenon since the firs cinema lion mil 5 $36 r ove up ng chi was released in 1995, not date. ticket sales worldwide to p up a juggernaut looks set to ste ry Sto Toy The ginal ori the as rs yea of ple gear over the next cou and r yea t ital 3-D nex is released on Disney Dig the in ase rele Toy Story 3 is lined up for summer of 2010.

The Toy Story Pedigree Ground breaking animation, which paved the way for other CG films UK Box Office Success • Toy Story UK Box Office: £22 million (March 1996) • Toy Story 2 UK Box Office: £44.3 million (February 2000) • Second biggest animated film of all time • Number one Disney animated film of all time Award Winning Production Values

• Toy Story nominated for three Academy Awards – Original Musical, Best Song, Best Screenplay (1996) Toy Story 2 won a Golden Globe for Best Picture (2000) • • Toy Story is the second biggest selling kids’ film on UK video ever Features at the Disney Parks • Buzz Lightyear Laser Blast – Paris, Florida, Tokyo, California & Hong Kong • Toy Story Attraction at Disneyland Resort Paris

©Disney/Pixar


Marketing Support 2009 Toy Story 3D theatrical release supported by an extensive advertising, PR and promotional campaign – October

A New Chapter…

2010

The Toy Story phenomenon steps up a gear with the release of Toy Story 3D at cinemas in October 2009. Fans old and new will be thrilled to meet Woody, Buzz and the gang in glorious 3D, an experience which is sure to delight and amaze. The excitement will mount when Toy Story 2 in 3D hits the big screen before it reaches fever pitch for Toy Story 3 in summer 2010. The films will be released in cinemas nationally, with DVD blu-ray releases to follow. The films will be shown on terrestrial television and the Disney Channel and there will be full cross company support, from the parks to publishing. Don’t miss out on what is set to be one of the biggest franchise events ever.

High profile PR and advertsing campaign for Toy Story 2 3D theatrical release – Spring

• Toy Story 3D DVD & Blu Ray supported by a full advertising campaign – Spring

Toy Story 3 theatrical release supported by huge PR,TV, press and outdoor advertising campaign, plus high profile promotions – Summer

PR, advertising and promotions for Toy Story 2 DVD & Blu Ray release – Summer

• Toy Story 3 DVD & Blu Ray supported by heavyweight advertising, focused PR and targeted promotions – Autumn/Winter TBC

The Toys Are Back THE TOY STORY BUZZ begins this year as the theatrical release of the original Toy Story, complete with 3D digital makeover, hits cinemas in October – and Mattel is preparing to launch a new Toy Story toy collection ahead of this in the summer. Featuring a strong range of action figures and role-play items, Mattel’s lineup will bring favourite characters to life, including heroes Buzz Lightyear and Woody. The action figure collection ranges from 2-inch collectible figures to large scale 12-inch feature figures.Watch this space for more news on Mattel’s Toy Story lines. And that’s not all, as other licensees are also developing products for additional toy categories...


Lazerbuilt Tel: 01438 743753

Wesco Tel: 01565 650117 WESCO’S range of USB products are perfect for tech-savvy fans of High School Musical and Hannah Montana. In the Hannah Montana range is the 4 Port USB Hub which features LEDs lighting up when a peripheral is plugged in. Meanwhile, the USB/MP3 Speakers are particularly innovative in that when they’re not in use, the speakers can join together to become a mirror ball. In addition, the High School Musical range features a USB Lamp, 4 port USB hub with vanity mirror and USB powered speakers with storage compartment for use with MP3.

LAZERBUILT has a strong range of Disney-branded mobile phone and MP3 player accessories in its 2009 portfolio for properties including High School Musical, Hannah Montana, Camp Rock and Disney Fairies:● Mobile/Audio Socks, which expand to fit any mobile or audio device. Featuring fun, colourful and vibrant designs, they’re suitable for mobiles, iPods and MP3 players. ● iPod Skins 4G, which are protective close-fitting skins available in silicone or flexible plastic.They boast bright, bold character designs and enable the user to easily place the iPod inside the skin and operate the unit through the skin. ● Audio Packs: Each pack contains Gem earphones with 3.5mm jack suitable for most MP3 players and iPods, plus an Audio Sock and a Cable Tidy. ● Earphones, which include a metallic character/logo charm.The earphones, which reduce background noise, feature soft ear buds surrounding 10mm speakers.These ear buds are detachable and easy to clean with different size buds included. ● The Portable Speakers feature 3.5mm connector which enables use with MP3, iPods and CD players. Cleverly, the product is multi-functional and can be used as a speaker, photo frame and mirror.


Disney Consumer Electronics

Vivid Imaginations Tel: 01483 449944 THE High School Musical Plug & Play Karaoke Mic offers fun for all the family. Plug it straight into your TV and you’ll be able to sing along to 10 High School Musical songs. It features two singing modes, plus sound effects to get the crowd cheering, while song lyrics and images appear on your TV screen. For ages six and over, it simply requires four AAA batteries to get the party started. Also available in a Hannah Montana version. Meanwhile, watch this space for some exciting new developments from Vivid Imaginations...

Re:creation Tel: 01189 736222 RE:CREATION has extended its range of Disney musical instruments, in addition to its exciting line of multimedia gadgets. Aimed at tweens, the range of musical instruments includes 3/4 scale electric and acoustic guitars and the Hannah Montana amplifier that doubles up as an iPod-compatible speaker dock. Other products in development include digital keyboards and drum sets which will include ‘learn to play’ software. The Pix range features cameras for all ages, as well as Disney Pix editing software so that you can customise your pictures wih Disney characters, stamps, frames and more.The range starts with the Pix Junior, which is an ideal starter camera for budding photographers from three years old. The Pix Micro is a mini camera that stores up to 40 pictures. And for more advanced features, the Pix Click camera stores up to 300 photos, has a built-in flash and a 1.4 inch LCD viewing screen. The Hannah Montana MP3 Player, meanwhile, features 1GB of storage memory, plus an expandable memory of up to 3GB with an SD card. Also in the range is the Flix video camera.With 64MB of memory, plus an SD slot for memory expansion, it also features a 1.5 inch flip-out LCD screen. It even comes with its own mini tripod and users can connect the Flix to a computer for simple editing. ©Disney


Welcome! The past year has been a great one for Disney Consumer Electronics, with a flurry of new products launching. The division has also been busy expanding its consumer reach with franchise support on Disney Fairies, Disney Princess, Toy Story, High School Musical, Hannah Montana, Cars, Wall-E, Camp Rock and Mickey. The expanded range means that Disney Consumer Electronics now offers even more for everyone, from children as young as four years-old to adults. Here we take a look at some of the recent additions to the portfolio, with new products from key Disney licensees. They include:● ● ●

● ●

Alba - LCD digital TV/DVD Combis Wesco - range of USB accessories Re:creation - Disney by Washburn musical instruments Vivid - tween plug ‘n’ play games CMS Peripherals - iconic Mickey Mouse MP3 players

At Disney we’re extremely proud of the line-up for 2009. It’s going to be a stellar year for the range and we’re looking forward to sharing the success with all our partners.

©Disney

CMS Peripherals Tel: 020 8960 6000 THE Mplayer from CMS offers a quirky alternative to the standard MP3 player unit. The Mickey Mouse Mplayer comes in a variety of colours (black, grey, aqua, lavendar, vanilla, orange, lime and strawberry) and comes with lanyard earphones. It will play up to nine hours of music, supporting music files such as MP3, WMA and ASF. It also comes with iriver plus 3 software and offers USB 2.0, ultra fast data transfer functionality.


Disney Consumer Electronics

Alba Tel: 020 8238 7650 EXCITING NEWS FROM ALBA is the digital 19-inch LCD TV/DVD Combi’s – perfect for youngsters’ bedrooms. First up is the Disney Pixar Cars model (right). A 19-inch widescreen model, it boasts a Scart socket,VGA input for PC, RCA input and S-Video input.With a resolution of 1280x800, the innovatively-designed TV comes complete with a remote control and headphone socket. For princesses’ bedrooms comes the Alba 19-inch Disney Princess LCD TV (below).This beautifully-styled model features a Scart socket, Component Video input and VGA

input for PC. Boasting an aspect ratio of 16:9 and resolution of 1024x768, the TV also comes complete with a sleep timer and remote control. A must for all young dancing queens – and princesses – the Alba Disney Princess portable CD and radio boombox (below left) boasts mirror and storage compartments. And for the boys is the Cars portable CD and radio boombox. Shaped like a car, the unit features innovative rear wheel speakers which can be swivelled forward for better sound. Both units are CD/CD-R/CD-RW compatible.

KEY CONTACTS Company

Core Product

Property

Alba

TV, DVD, Audio,

Disney Princess,

020 8238 7650

Karaoke, Alarm Clock

Cars, Hannah Montana,

Radio

High School Musical, Disney Fairies, Toy Story

CMS Peripherals Mplayer MP3

Iconic Mickey

020 8960 6000

Lazerbuilt

Mobile Phone &

Hannah Montana

01438 743753

MP3 Accessories,

High School Musical,

Earphones and

Disney Fairies,

Speakers

Camp Rock, Muppets, Mickey/Minnie Retro

Re:creation

Digital Cameras,

01189 736222

MP3 Players,

Disney Princess, Cars, Hannah Montana,

Musical Instruments

High School Musical, Disney Fairies

Vivid

Plug & Play Games

Hannah Montana,

Imaginations

High School Musical,

01483 449944

Disney Fairies, Wall*E Disney Princess

Wesco 01565 650117

USB Accessories

Hannah Montana, High School Musical


©Disney

Retail ● Licensing ● Distribution ● Marketing

A New Vision Disney unveils its 2009 Consumer Electronics line-up

ToyNews Disney Supplement  

Disney unveils its 2009 consumer electronics line-up

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