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 NEWS

Billing all clicks into place for Ericsson IPX Transactions giant enables ‘one-click to pay’ in-app billing in 15 countries ERICSSON has launched a billing platform it believes will open the floodgates for in-app payments. The solution, released through its Ericsson IPX unit across 60 mobile operators in 15 countries, gives users the option to purchase items transparently without the need to enter any information other than their phone number. Traditionally, users would have to fill out a lengthy form. Authentication is also handled by the operator, making the purchase process simple and fast. Ericsson claims this simplicity delivers purchase completion rates typically 10 to 15 times higher than when a credit card is used on the web. However, the company believes its solution will complement not compete

with established forms of billing. Peter Garside, UK and Ireland director for Ericsson IPX, said: “Millions of people don’t have credit cards, and many who do don’t want to use them when paying for items on a mobile web page. This solution is for them. And it also means that web content can be sold regardless of territory.” With talk of ‘freemium’ models all the rage, and the vast amount of free products making it more and more difficult to sell products on app stores, this is a payments development worth watching. Now, Ericsson is setting its sights on publisher partners, and the sign up of more operators to the system. The firm will charge publishers a fee and take a revenue share from carriers. Garside: Cross operator on-bill payment can supercharge m-commerce

500m go to the Opera THE Opera Mini mobile browser was driving more than 500 million page views a day in September – up 233 per cent year-on-year. This traffic was generated by 32 million active users, itself a rise of 68 per cent from the 19 million in September last year. Opera stressed how much its browser is driving data plan take-up, with the average user downloading 6MB a month. Given that Opera compresses pages by up to 90 per cent, the actual usage is higher. www.opera.com

www.ericsson.com

Handset makers set to jack up JIL Four vendors sign up to make devices for cross-operator widget scheme LG, RIM, Samsung and Sharp have agreed to make handsets compatible with the Joint Innovation Lab (JIL) mobile widgets initiative from early next year. They are the first OEMs to commit to the project globally, and should increase the buzz around the idea. JIL is a joint venture between four operators – Vodafone, Verizon, China Mobile and Softbank – which aims to create a single platform for mobile widgets using open standards. This 6

November 2009

gives developers a potential user base of over a billion. Widgets – dynamic apps that sit on the desktop – can be enhanced when operators let developers embed them with enhancements such as on-bill payment, handset type or location lookup. This is what JIL is trying to do. It has already released its SDK, while Vodafone launched two JILenabled Samsung phones last month.  See Voda feature on page 10 www.jil.org

The Brazilians were thrilled with their award for Americo

Grease is the word Short film for Vaseline scoops Mofilm ‘Make An Ad’ award AN ANIMATED film, in which a man’s body grows a mouth, has moisturised its way to a Mofilm prize. The winning entry Stop Ignoring Your Skin was one of

13 chosen by participating brands in Mofilm’s ‘Make An Ad’ contest. Part of the prize was having the film premiered at the London Film Festival last month.

Second was Marco Tessarolo’s The Proposal for McDonalds, while Cesar Nery and Andre Saito’s Americo for Pepsi was third. www.mofilm.com

www.mobile-ent.biz

Mobile Entertainment Issue 57, November 2009  

For everyone in mobile content

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