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RETAILBIZ: NAUGHTY BEAR 30 MCV 23/04/10
WWW.MCVUK.COM
NAUGHTY MARKETING 505’s marketing will reflect the innovative, edgy and humorous spirit of Naughty Bear. It will centre around a three month online campaign across specialist and mainstream sites. The online campaign will be complemented by a targeted social media campaign, designed to drive pre-orders whilst raising awareness amongst online communities. Naughty Bear’s assets are perfect for an online, social environment. They include gameplay vignettes, trailers, CGI and live action virals and hilarious parodies. The vignettes consist of real gameplay footage
and each of them shows Naughty Bear performing one of his over 250 ways to be naughty. The parodies, meanwhile, highlight Naughty Bear’s take on various classic movie moments, starting with Alien – and with at least two more to come. Check them out at youtube.com/mrnaughtybear. Finally, the game has already grabbed the attention of the specialist press with CVG, Brutal Gamer and Xboxer 360 talking up the title. GameSpot dubbed the game: ‘One part Care Bears, one part Grand Theft Auto’.
RELEASED: JUNE 4 FORMATS: XBOX 360, PS3 PUBLISHER: 505 GAMES DEVELOPER: ARTIFICIAL MIND & MOVEMENT PRICE: £39.99 DISTRIBUTOR: ADVANTAGE CONTACT: 0121 506 9585