Issue 52 | May 2010
Issue 52 | May 2010
NEWS 4-12 INDUSTRY OPINIONS 16
Powabyke attracts the Swedes, Raleigh backs the grass roots of the industry, plus much more
BIKE HUB 35
“How are you going to vote? Do you know how your local politicians are planning to support cycling?”
The brain behind Clarks Cycle Systems speaks out to BikeBiz over on page 19...
This month our undercover reporter made his way to the east coast, with the bike shops of Southend under the microscope...
BIKE WEEK Could this year’s cycle celebration add up to the biggest Bike Week ever? We take a closer look on page 31
30 UNDER 30 Our feature celebrates the up-and-coming members of the cycle industry, all of whom are annoyingly quite young...
ENERGY AND NUTRITION
REGULARS BRAND SPOTLIGHT
BikeBiz investigates how the Norco brand has been developing here in the UK
You react to the Royal Mail chief exec’s decision that bikes are too dangerous for posties SPONSORED BY
Elaine Curtin takes on Singletrack role and Boardman brings Smallwood on board
NEW PRODUCTS We look at the latest from Big BMX, SKS, Velotech, WTB, Kenesis and Kink
Last month your intrepid BikeBiz reporter found himself wandering the corridors of the House of Lords, mere days after the General Election was announced as taking place on May 6th, possibly one of the worst kept secrets of the year, as Gordon Brown rightly pointed out at the time. Aside from seeing some political celebrities – Norman Lamont’s hair is now a shocking white, by the way – the visit was memorable for the buzz in the corridors of power, with the whiff of change in the air and final pieces of legislation being rushed through before MPs and Lords departed and the election campaigning began in earnest. As I write this column, those MPs are still out there, pounding the streets in search of your votes. But what does
Carlton Reid wonders what it is that some have against Cycle to Work providers...
it all mean for the cycle trade? Spokespersons for the UK industry, including the ACT/ActSmart, CTC and media have highlighted that here is an opportunity for change, and we’re not just talking about drawing a line under MPs’ expenses, but change for the good of cycling and, therefore, the cycle trade. So which way are you going to vote? Do you know how your prospective local politicians are going to support cycling and your retail business? With cycling an attractive political bargaining chip, the election is a genuine opportunity to extract promises and guarantees about cycling and support for local businesses. But while May 6th draws ever nearer, it’s important to remember that cycling remains a fashionable cause to back, what with its anti-obesity and green credentials. So, election or no, Westminster and local councils will always have a host of reasons to get behind our cause. A sage piece of advice came my way while at the House of Lords: When those new or re-elected MPs step back into Parliament and the Lords post-election, expectations are high and new faces are looking to stand out and create an impression, or a legacy for themselves. It’s the perfect time, in fact, for the cycle industry to lobby for pro-cycling policies, actions and promises. With a crowd of new faces likely to arrive in Westminster, it’s fitting that this month’s BikeBiz is celebrating the freshfaced younger denizens of the cycle trade in our 30 under 30 feature. With ever-fewer members of the BikeBiz team reasonably able to claim they’re under 30, we are a tiny bit jealous of their wrinkle-free faces (on page 39).
Jonathon Harker, Editor
EDF and Team Green Britain join forces for biggest Bike Week yet Event registration is up on this time last year Energy firm’s half million Team Green Britain members to bring scale Revamped website with event aids, and nationwide event workshops already in place
“We’ve got nearly half a million members in Team Green Britain.” Rob Merrington, EDF
By Jonathon Harker THIS YEAR’S Bike Week event is set to be the biggest yet, due in no small part to the backing of energy giant EDF’s Team Green Britain. EDF has signed up to support the annual cycle celebration for three years – rebranded Team Green Britain’s Bike Week and told BikeBiz that it can help make this year’s event – running from June 19th to 27th – the largest so far. “We’ve got nearly half a million members in Team Green Britain,” Rob Merringon, senior manager of brand communications at EDF Energy
told BikeBiz. “The Team Green Britain members are all likeminded, and that membership base enables us to start communicating to them positively about the events during Bike Week. We can spread the word to them and immediately bring considerable scale to it.” Merrington revealed that sign ups for Bike Week are already ahead of last year. EDF and Team Green Britain’s involvement will also provide practical help for Bike Week organisers, particularly in assisting with local events. Through special workshops taking place across the country,
Kansi poised to launch to consumers next month WHILE THE trade has already seen Fisher Outdoor Leisure’s own-brand of folding bikes at Expo in February, consumers are still to get their hands on the first products from Kansi. According to the distributor, trade feedback has been exceptionally positive for the new range, which includes six SKUs of three models (in two
4 BIKEBIZ MAY
“Kansi will have a strong marketing push behind it to support dealers carrying it.” Martin Hawyes, Fisher
colours), with retail prices from £499 to £849. A comprehensive marketing and PR campaign has been put in place ahead of next month’s consumer launch, with some very positive reviews in the likes of Bicycle Buyer, among others. ‘’With Kansi we have a brand that is innovative, great to ride and a pleasure to own,” explained Fisher Outdoor Leisure’s Martin Hawyes. “This, combined with a strong marketing campaign supporting the brand and a number of first class dealer benefits, helps make Kansi a desirable brand to end users and IBDs alike. This has certainly been evident in the feedback we have received.’’ Consumers registering their new Kansi bike will have the warranty extended to three years and will also receive their own ‘mykansibox’ – a free pack including grips, locks, plugs and decals in five different colours. 01727 798352
previous event organisers are passing on knowledge and experiences to fellow organisers, helping create further success. Merrington told us: “We’ve launched 12 workshops across the UK on how to run a successful Team GB Bike Week event, and they have done really well. At the workshops, former event organisers are sharing experiences and that’s obviously practical help. It’s the whole point of Team Green Britain, working together – it’s one of the areas we can help in. “We’ve also got tailored guides to help support the events. We’re aware there are different sizes of events – some
can attract between 500 to 1,000 for example – so there are different event guides. “We also work with a chap called Tony Radcliffe and he is a pro triathlete qualified in sustainability. He’s been able to show people how to run a sustainable Bike Week event. We’ve also got the revamped website, giving organisers more information, plus we have got merchandising and branded material that we can supply for local activities. “We’ve been able to bring a substantial step change to Bike Week,” Merrington concluded. For more on Bike Week, turn to page 31.
Cycling Components now handling ProTek
CYCLING COMPONENTS is now stocking and selling the Protek brand to the trade. Having opened the business to trade accounts in February, the firm is looking into further distribution arrangements with Abyss and Code3, though these are yet to be finalised. Should these two deals be made final, stock will be available to trade accounts. Cycling Components owner David Darby is keen to promote the trade side of his firm going forward. He told BikeBiz: “Cycling Components is a new business, started in February.
Our sales will be split between trade sales, namely for Protek, and some retail sales.” Protek offers road, MTB, cyclo-cross and time trial frames. Each can be made to measure, or built to a set geometry. Frames are either full aluminium, aluminium main frame with carbon rear, or, moving into the serious high-end, a full monocoque carbon frame with full carbon forks. Each frame sold comes with a two-year warranty, headset and seat clamp. Cycling components can be contacted on info@ cyclingcomponents.co.uk.
Serco Cycle Hire management stirs up trade concern Industry cycle hire insiders inform BikeBiz of ‘trainee mechanics set to become tutors in weeks’ By Mark Sutton
BikeBiz and ACT/ ActSmart team up BIKEBIZ AND THE ACT/ ActSmart have entered into a new relationship that will give job providers and prospective employees an enhanced service. The new deal will put job vacancies in front of a bigger audience than ever – including the cycling public.
As from last month, vacancies posted on BikeBiz.com’s Jobs Board will also be displayed on the ACT/ActSmart’s own Jobs Board and will now be promoted to the public via The Cycling Experts jobs section, reaching even more prospective employees. Both the BikeBiz and ACT/ActSmart Jobs Boards are focused specifically on the UK bicycle industry, featuring vacancies at distributors, retailers and manufacturers, including roles for sales representatives, mechanics, technicians, sales managers and much more. To list on the BikeBiz Jobs Board contact Carly.Bailey@ intentmedia.co.uk.
THE FIRM behind the day-today running of London's bicycle hire fleet, set to be launched on July 30th, has been accused of mismanaging the scheme even before it has begun. Serco, which won the tender to the contract set out by TfL last year, is now on the receiving end of some tough accusations from within the trade. An insider aware of Serco’s efforts to hire and train staff told BikeBiz: “The firm is putting five people, believed to have no previous mechanics experience, through a two-week City and Guilds in bike mechanics. These five, if they pass, are then tasked with further educating around 24 other mechanics, who will undertake a less intensive course. Effectively, this means that staff, who themselves have just two weeks of experience, become on-the-job tutors. The education is of course worthwhile, but to have no real time-tested experience behind a qualification, in my view, is far from ideal, especially given the large size of the fleet overseen by Serco’s team.” UNDER RESOURCED? A Serco spokesperson has told BikeBiz that the allegations are not entirely accurate, though at the time of print could not provide any further comment. It was also suggested to BikeBiz by the source, that a mere 29 staff would have trouble managing the likely maintenance workload from
The facts and figures according to Transport for London “WE WILL have a fully trained and equipped team of 21 mechanical and electrical engineering staff who will maintain the cycles and onstreet infrastructure. In addition, 30 engineering apprentices will undertake ongoing regular maintenance. “Our asset management system will keep a complete record of all activities undertaken with each asset on the scheme, ensuring that we maintain the cycles, terminals and docking points in line with the manufacturers' advice. “In addition, should a fault occur with a bike, then the member of the public using the scheme will be able to report the problem by calling the Contact Centre using the number on the cycle or the terminal. Or, the individual can press the faulty cycle button the 6,000 bikes to be in use, as well as doing site checks on bikes throughout London’s
on the docking point, which informs the Contact Centre the cycle is faulty. “We have used the experience of other cycle hire schemes to help us develop the maintenance program, and have sought to put in the optimum level of routine maintenance to reduce more expensive, longer-term problems caused by the ongoing wear and tear experienced by public cycles. “All spares have been sourced via our main systems provider to ensure that we get the best pricing and most appropriate inventory. We have used the experience of other service operators and our suppliers to develop a spares stock holding that meets the anticipated demand, while minimising costs where possible.” planned 400 docking stations. Flick to page eight for more cycle hire news.
CYCLE CTC urges cycle SHORTS trade to ‘Vote Bike’ Rightguard smells rise in sales Rightguard is making inroads into the cycling world by enlisting the help of Greg Whyte, who has worked with Ed Clancy the Olympic gold cyclist. Sporting a heavyweight marketing campaign this Q2, Rightguard is launching Xtreme – a skin friendly, anti-perspirant deodorant that claims to be the first with anti-bacterial silver molecules that tackle body odour for up to 48 hours.
Sport Direct The firm has released Vapour and Vortex, specific to the women’s and junior markets. The Vapour comes in pink, black and silver, with 22 vents and padded and quick release chin straps. The Vortex comes in pink and silver, with 18 cooling vents and insect mesh. For more, turn to page 57.
Sea Otter sees higher numbers Attendance and sales were up at the Sea Otter Classic last month. Attendance rose ten per cent, according to the show organiser. President and CEP of Sea Otter Classic, Frank Yohannan, said: “We definitely had bigger (expo) numbers than last year, which is very good in this economy.”
Fair trade Green Oil revealed what it is calling the cycle trade’s first fairly traded bicycle product last month. The Ecosponge is biodegradeable after use and grows when soaked in water for one minute – meaning it can be transported flat, reducing CO2 in transit. For more head to BikeBiz.com.
Liberal Democrats pledge support to Vote Bike campaign Conservatives also keen on pro-bike movement Above: Roger Geffen By Jonathon Harker THE CTC is calling on cyclists and the cycle industry to support its Vote Bike campaign ahead of the General Election on Thursday May 6th. The organisation is asking the cycle world to lobby their Prospective Parliamentary Candidates (PPCs) to make a commitment to cycling. The CTC has created an online campaigning tool, via its Vote Bike site, making it easy for the trade to send emails to their PPCs and encourage them to agree to the CTCs Vote Bike Manifesto. The Liberal Democrats have already pledged their support to Vote Bike. In a statement to the CTC, the party said it was: “Very pleased to support the drive to encourage cycling, which is both a healthy and environmentally friendly form of transport.” The Conservative Party told the CTC that “encouraging cycling will be a major priority
for a future Conservative Government as it already is for the Conservative administration in London.” While there have been a number of cycle-friendly initiatives during the Labour Party’s period of power, the organisation has mentioned cycling just once in its Manifesto: “We will encourage more people to switch to rail with an enforceable right to the cheapest fare, while trebling the number of secure cycle storage spaces at rail stations.” Debra Rolfe, CTC campaigns co-ordinator, told BikeBiz: “It’s absolutely a real opportunity for change. Following the General Election, there is likely to be many new faces in Parliament, and it’s a chance to speak to them and encourage them to make changes for the better of cycling. Lots of people have already got involved with Vote Bike, and we encourage the industry to visit Vote Bike and
see what each party is pledging.” CTC campaigns and policy director Roger Geffen said: “Vote Bike is a quick and easy way to campaign for cycling. It will encourage the new Government to put cycling closer to the heart of its policies on health, transport and communities. It
Freeagent and Reece Stay Strong FREEAGENT AND its UK importer Reece Cycles have got behind the Stephen Murray Fund with the release of 200 limited edition framesets.
The fast growing BMX brand has collaborated with the Stay Strong charity, which supports injured UK rider Stephen
Murray, with the unique framesets – 30 of which will reach UK shores.
Brompton awarded in birthday honours Brompton of London has received two awards in the Queen’s Birthday Honours. The first is for its manufacturing progress and the second for its evergrowing export business.
For breaking news visit:
www.bikebiz.com 6 BIKEBIZ MAY
will also provide cyclists with information about what their local candidates think about cycling and will help CTC lobby even more effectively for cycling to be mainstream.” For the full responses to the CTC head to the site below. CTC: www.ctc.org.uk/votebike
Freeagent Pro Maris Strombergs
Backing the charity effort, Reece Cycles has cut its margin to support the fund too – giving the frames a competitive retail price – with all the profits of UK sales being ploughed back into the Stephen Murray Fund. Freeagent is also supporting Stay Strong through donating royalties for every unit sold throughout the world to this cause. World Freeagent team manager Dale Holmes said: “We are proud to be able to support our friend with this great offering through our brand, and Freeagent is excited to be linked with Stay Strong on this project.”
The limited edition frames sport simple, bold branding using Freeagent in the Stay Strong font and links the brands with overlayed logos and limited edition graphics. The downtube logo placement is closer to the seat tube and the blue band on the seat tube is symbolic to the charity bracelet worn by fans and riders across the globe. According to Freeagent, the frameset has been ridden to more pro podium finishes across the world in 2009 than any other brand in BMX racing. http://staystrong.co.uk Reece Cycles: 0121 622 0180
Rider: Denis Menchov
These glasses fit great and help protect your eyes. This fantastic Staff Purchase offer is open to all members of the UK cycle trade, simply contact your Apparel account manager if you are an existing Madison customer, if not please contact our customer care team on 0800 1300 598 or email email@example.com to place your order.
Available in black frame with grey lens for ÂŁ19.99 inc VAT (CJ1222), or in white frame with brown/bronze lens for ÂŁ24.99 inc VAT (CJ1215). Quantities are limited, and made available at the discretion of Madison.
Walkers snaps up exclusive deal with CNP British Cycling’s official energy supplier is to provide ‘industry leading’ product for the bike biz
E-bike firm signs up former Lego exec to build sales in Sweden By Jonathon Harker
Andie Walker By Jonathon Harker WALKERS CYCLES has grabbed the exclusive distribution rights to CNP, only weeks after the Manchester brand signed a deal with Team GB Cycling and the Sky Pro Cycling team. The long established brand will supply its protein bars and energy gels to the Sky and GB teams over the next four years. Alongside CNP’s bars and gels – including the energy gel developed alongside British Cycling Teams – CNP also stocks protein powders. The Pro Peptide Protein Powder is ideal for use in mornings of training, with a blend of low temperature processed proteins, delivered on a timed release. The Pro Recover Protein Powder is a post exercise drink for repairing damaged muscle tissue, and not time released,
Swedes to go electric with Powabyke
unlike the former powder. The Pro Peptide is available for £33.50, and the Pro Recover is priced at £28.99. Andie Walker, of Walker Cycles, told BikeBiz that the protein products were industry leaders: “I stress that this industry has nothing near this quality of protein currently from any supplier at all. It is light years in advancement to what the bike trade has been used to up to now.” Walkers will be taking its first delivery of CNP Professional product in the first week of May 2010 and floor-standing display stands will be available for all dealers committing to the brand. Walkers Cycles: 0116 283 3885
UK ELECTRIC bike firm Powabyke has expanded its global presence by targeting the Swedish cycle market. To break the territory, Powabyke has drawn on the skills of Henrik Olander, a former senior marketer and sales director at Black and Decker and Lego with ten years of experience in retail. Olander has firm plans for Powabyke’s expansion into Sweden. He told BikeBiz: “In 2010 we will sell 1,400 bikes, and we expect the potential of the electric bikes to be 20 per cent of the total bicycle market as this has been the experience in Holland.” He enthused: “The Swedes are really going to like it. I have
been interested in electric bikes for a while and have thoroughly researched the products available. Powabykes are by far the best on the market.” Powabyke’s products, including the recently introduced X-byke (pictured below), meet Sweden’s tight legislation on electric bikes. Olander added: “I have a background in the power tool industry and I see the same phenomena in the electric bike market as in power tools. Private label products with low quality and low price are available everywhere. “This may help build the market as the opening pricepoint is lower, but the aftersales is very expensive and there is a risk of negative word of mouth from people with a
New site springs open Walkers Cycles recently launched a brand new B2B site, providing dealers with the opportunity to access monthly deals and product imagery and online ordering. Andie Walker said: “It’s going fab. Orders have been firing through nicely from it, and our Spring 2010 colour trade catalogue hit all our IBDs last month and has made an awesome difference already.” Walker added that the Serfas brand, exclusively picked up by the distributor last year, has
8 BIKEBIZ MAY
been a huge success at UK retail. He said: “The Serfas brand has grown at unbelievable rates since we exclusively started to range it last June. We will be increasing our already proven range by approximately 20 per cent during 2010. “This brand is currently being loyally stocked and sold at incredible quantities through at least 300 IBDs throughout the UK and growing fast, and we urge people who haven’t yet tried it to contact us for information and prices.”
bad experience of a low quality electric bike.” Nick Child, the founder and MD of Powabyke, explained the reasoning behind the move to BikeBiz: “With the new X-Byke range we decided to ‘hold’ all export agreements during 2009 until we had established the product on the UK market, so we are just starting our export drive now. Child revealed that Sweden is just the tip of the iceberg of Powabyke’s global plans. He said: “Sweden and Australia are our first success stories and we have distributors from several other EU countries showing interest too.” “We are looking for distribution partners in most territories so please do contact us.” Trade reaction to the new X-Byke has already proved positive, according to Child: “We are really pleased with the response from the trade to the X-Byke. “As the market is maturing many more dealers are holding stock with X-Bykes available for demonstrations – this creates a ‘win win’ for all of us, with increased sales leads, conversions and sales.” Powabyke: 01225 443737
Wilier targets C2W customers ATB SALES is soon to take stock of a new Wilier road bike, touted as carrying one of the very best specs on the market at the £800 price point. Well within the Cycle to Work Scheme bracket of £1,000, the model has a full aluminium frame and comes equipped with ten-speed Campagnolo Xenon components, including crankset, and carries a carbon fork.
“This package will appeal to commuters, weekend riders, health enthusiasts and others.” Keith Jepson
“This is an unbelievable package that will appeal to the Cycle Scheme commuter, weekend riders, health and fitness enthusiasts, the club rider and sportive competitors,” said Keith Jepson of Max Bikes PR. “Wilier UK is so excited to offer a road bike which looks and performs like a pure race machine, yet is comfortable and affordable for new riders.” BIKEBIZ.COM
Nick Child, MD of Powabyke: “Sweden and Australia are the first success stories in our new export drive”
Calling all distributors Raleigh is encouraging school donations
By Jonathon Harker RALEIGH HAS lent its support to the grass roots of cycling by donating stock to local schools to help inspire future members of the cycle industry. The distributor recently donated two carbon race frames and carbon aero forks, a top end race saddle and a selection of pumps for use in design, science and maths classes, among others. The donations are close to the heart of Raleigh employee Andy Parker, who believes that distributors need to support schools and colleges through old stock donations to encourage future generations interested in the cycle industry.
“I have studied product design from school all the way through my education to finally graduating from Loughborough University with a degree in Industrial Design and Technology. One key trend at every level of study is the distinct lack of cycle specific products on display in classrooms. Being able to touch and hold a product enables you to have a much greater
understanding on how and why it was made. Looking on the internet and studying drawings can only go so far.” Parker is calling on bicycle distributors across the land to follow in Raleigh’s footsteps. He told BikeBiz: “I hope all other distributors take note of what we’re doing and donate any old stock to local schools and departments to benefit the future of the British cycle industry. Subjects such as design, science, mathematics, art, PE and others would easily benefit from a cycle product to demonstrate and run experiments on in class. “It’s also vital that it is parts rather than entire bikes, as schools will be reluctant to dismantle a complete bike. With parts they’ll test them, break them, get data and learn about manufacture.” Raleigh: 01773 532600
Cycle Systems trains up London Cycle Hire staff Five mechanics are seeking C&G qualification BIKEBIZ.COM
ISLINGTON cycle training academy Cycle Systems is making strong progress training head mechanics prior to the London Cycle Hire Scheme launch. Service and outsourcing firm Serco, which is contracted by TfL to provide the Cycle Hire Scheme in London, currently has five
appointed head mechanics undergoing a course, which could see each walk away with a City and Guilds level two qualification. Howard Barrett from Cycle Systems said: “We are delighted to have been selected by Serco to train the critical team leader roles for the London Cycle Hire
Scheme. Their contribution to the success of the ongoing scheme operation is vital.” Director Sean Lally told BikeBiz: “With £180 million being spent on the hire scheme over five years, this is a fantastic opportunity to further cycling in the city.”
BIKEBIZ MAY 9
We Are Level plans retail growth at home and abroad Action sports clothing firm aims to tip retail balance in its favour
“We will be at NASS Festival in July in front of thousands of festival-goers.” Nathan Barrow, We Are Level
By Jonathon Harker DESPITE BEING only 16 months old, clothing brand We Are Level has its sights on global expansion as well as upping its presence at UK retail. The UK-based action sports apparel company currently supplies some exclusive retailers on these shores, but according to operations director Nathan Barrow, several deals are in the works to bring the brand to a wider audience. Barrow told BikeBiz: “We are distributing ourselves in the UK and the rest of Europe. Meetings have been had with some rather large online retailers, with just the final details now being sorted before they come on board.” We Are Level’s plans to increase its international presence are already underway
too. Barrow confirmed: “We are working on distribution deals in the United States, Poland and Australasia and now have distribution sorted in Germany.” The manufacturer designs, prints, sews, packs and sends its clothing lines in-house from its UK base. The firm limits runs of items to 100, updating the ranges on a continual basis. Despite being conceived of four years ago, We Are Level came into being just last year. Barrow explained: “Our roots are deeply set in BMX. We have been in business since Jan 2009 so are a relative newbie in the marketplace. “We will be at the NASS festival with our team riders and also with a trade stand so the lucky
Raleigh gets behind England ahead of Cup THE NOTTINGHAMSHIRE-based cycle wholesaler has cannily taken advantage of the forthcoming World Cup finals with the release of an Englandthemed BMX. The World Cup Burner Chaos BMX Bike sports the national white and red colours, featuring tough wheels with 14mm axles, gyro for bar spins and even a sticker kit for customisation for those not into their football – or
The Burner Chaos comes with a selfsticker kit, great for if England go out early...
if England fall out of the competition early. Raleigh UK sales director Phil Rickaby told BikeBiz: “This bike from Raleigh is on the ball. As World Cup fever hits the shops it is a limited ‘one off’ model. At £149.99 it provides an entry level BMX with street cred.” The WC Finals take place June 11th to July 11th. Raleigh: 01773 532600
festival-goers can steal all our clothing. “We attended the Simpel Sessions in Estonia with two of our team riders, both crashing hard in qualifying. Oskars didn’t quite complete a 360 spin to bars and faceplanted (there’s a nice pic of his blooded face in Ride UK) and Mark Vos broke his foot after crashing a big no-hander.” Barrow added that the firm is open to a distributor in the UK, provided they have the same value and ethics as We Are Level. www.wearelevel.com
Snap Distribution B2B site now live
SNAP DISTRIBUTION, based out of The Source in Hastings, has now launched a B2B ordering website. The firm carries four brands exclusively in the UK – freestyle brand Twenty, as well as race labels Intense BMX (completes), Sinz components and Intense Tyres. Consumers are now able to view all the latest news and products from Snap, while dealers can log in to check real-
time stock levels and order online for next day delivery. Rich Moore of Snap and The Source told BikeBiz: “We are looking for quality dealers with exclusive territories and, as riders with 20 years of experience, can offer advice on products as well as stocking plans.” Any shops interested in stocking the range of Snap Distribution products can contact rich@snapdistribution. com or call on 01424 420033.
BIKEBIZ MAY 11
Levy fund pays for IBD- Ice Toolz working wonders in the locating iPhone app Site revamp also due for launch ahead of Bike Week 2010 By Carlton Reid THE BIKE HUB levy fund is paying for an overhaul of Bikeforall.net and this will include a site rename and the creation of the UK’s first journey planning app for iPhones. Bikeforall.net will be renamed BikeHub.co.uk, to tie-in with the name of the UK’s bike levy.
Users will be able to toggle between maps provided by Google and the Department for Transport’s journey planner but the default map will be provided by Cyclestreets.net. This is an open source mapping service developed via the OpenStreetMap. Users can choose to be directed along quieter routes or,
There are lots of GPS and sports tracking apps for smartphones, but none for mobile route finding. The BikeHub app will be free and extremely popular. There will be an online journey planner but, critically, there will also be a smartphone journey planner. The first one is for iPhones, but apps for other phones will follow. The online journey planner and the mobile version will be of most use to new and hesitant cyclists.
for more confident riders, along more direct routes. There are lots of GPS and sports events tracking apps for smartphones, but none for mobile route finding. The BikeHub app will be free and likely to be extremely popular. As well as working out routes, the
app can pinpoint the nearest bike shops, and guide cyclists in via step-by-step directions. The bike shop data is provided by ACT. The website is being created by Roundhouse of Newcastle. The iPhone app is being developed by Tinderhouse of Kent. Both will go live in time for Bike Week in June.
workshop WINDWAVE has added a few tough workshop tools to its Ice Toolz catalogue, notably new crown race insert and headset press tools. The product is, of course, available to sell to the public at a decent margin for the dealer. However many of the tools are designed around constant tough workshop use, so wouldn’t go amiss on a mechanic’s tool bench. At £149.95 retail price, Windwave now has stock of a new headset reaming and facing tool, which claims unparalleled ease of use. The tool will accurately align, clean and face the
headtube and can service 30mm (for 1inch) and 34mm (for 11/8-inch) headtubes. Also in-stock is the brand’s headset and bottom bracket press fit tool, which sells for £89.95 at retail. This tool is compatible with sizes up to 1.5-inch.
BikeBiz takes a look at some of the products tested and rated within the cycling consumer press…
PRODUCT: Norco Nail PRICE: £329.99
PRODUCT: Selle Italia Flite 1990 PRICE: £66.99
PRODUCT: Canyon Ultimate CF SLX Team PRICE: €5,299
“Once built-up it looked the bizzle so we took it to a Basingstoke skatepark... The Nail was surprisingly solid really, and rode as well as anyone else’s bike there... I couldn’t resist finishing with this pun, but it definitely looks like Norco has hit the Nail on the head here… Definitely a tidy complete for just over 300 quid. Awesome.”
“How excited we were when Selle Italia announced it was remaking the original design, absolutely unchanged from that classic iconic shape... It’s not just for retro bikes, the 1990 Flite still looks the bee’s knees, but casting our minds back, it took a while to break them in, so don’t expect instant gratification.”
“It was simple to slow the Canyon down just as much as needed... The Canyon Ultimate CF SLX Team combines a perfect frame and fork with great equipment into a big fun package. After my experience with it, I understand how it helped to inspire Cadel Evans to the World Championship.”
Publisher: Factory Media Cost: £3.50 Pages: 164
Publisher: IPC Cost: £2.65 Pages: 88
Publisher: Future Cost: £4.99 Pages: 148
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Small is beautiful? There has been some discussion on the BikeBiz forum about the viability of running an IBD with a turnover below the VAT threshold. Jake Voelcker explains how Bristol-based Jake’s Bikes now employs two full-time staff, yet remains under the magic £70,000 annual limit... IT IS A commonly held belief that a cycle business cannot be run profitably on a gross annual turnover as low as £70k. Many contributors to the BikeBiz forum have expressed doubts that any cycle shop with a turnover below the VAT threshold represents a viable business at all. There are exceptions. Steve Barnett, owner of IBD Cycle On in Lancashire, says for his business the key was “to steadily increase the bottom line whilst not allowing the turnover to go above the VAT limit”. But there is little evidence of this model working for anything other than small IBDs with one ownermanager-mechanic. Some have questioned whether a turnover of even £200k is really sufficient to pay two full-time wages. However, by going back to basics and having more in common with the archetypical bike shop as it was 75 years ago than anything modern, Jake’s Bikes now pays two perfectly respectable full-time wages on a gross turnover somewhere in the region of £65k. How do we do it? First priority is to keep the overheads
low. We have cheaper premises than average (we’re central but not on a High Street, and we
of used parts: a £20 used component means £15 to £20 gross profit, whereas on a typical
“We concentrate almost entirely on servicing and repairs, where margins are high and overheads are low compared to retail.” don’t have a shop front); we spent almost nothing on workshop fittings, using salvaged and recycled materials throughout; and we’ve relied on word-of-mouth instead of paid advertising. Crucially, we have no bank loans so no interest to pay. We don’t even have a card machine because the overheads are too high. Secondly, we concentrate almost entirely on servicing and repairs, where margins are high and overheads are low compared to retail. We’re now so busy that we work by appointment only; we have virtually no passing trade – it’s all bigger workshop jobs. We also keep a large stock
50 per cent margin a £20 new parts sale equates to only £10 gross profit for the same turnover. Thirdly, we sell used bikes instead of new – something else that seems to have gone out of fashion, but the business logic is sound: if we sell a used bike for £175 we might make a £75 profit. If we sell a new bike for £300 on a 35 per cent margin, that’s still only £75 profit, but it pushes up both outlay and gross turnover. For this reason we’re not part of Cycle to Work, either. There are several advantages to not being VAT registered. There is less bureaucracy and less bookkeeping. Consequently we don’t use an accountant, saving
time and money. Steve Barnett says he suspects that there is a more or less direct relationship between turnover and stress – so if you want a hassle-free business, keep it small. For example, we don’t work at all on weekends. How many small bike shop owners have two whole weekend days off every week? Another advantage is that our labour charge is 15 per cent cheaper without affecting our gross margin at all, simply because there is no VAT for customers to pay. Alternatively, if we chose to increase our prices to an average level, we could effectively pocket the VAT as profit, earning 17.5 per
cent more than a VAT-registered business would. I’m not necessarily ruling out the expansion of our business as demand grows: for example, there is scope to employ a receptionist/admin assistant to allow me to spend more time in the workshop. But the leap is huge: to pay a third person’s wage, swallow the cost of adding VAT to our prices, cover the extra accountancy costs, and continue to pay ourselves wages, we would have to more than double our turnover. That sounds like a lot of extra work for little gain. In the end we might just decide to keep the business the way it is.
DO THE MATH Annual rent; business rates; utility bills Insurance Stock purchasing (inc. VAT) Purchasing used bikes for repair or parts Tools, workshop equipment etc Mechanic’s wage (inc. employer’s NI) Stationery; website; phone bills Total Outgoings
£5,500 £400 £19,000 £3,000 £1,000 £17,000 £600 £46,500
Gross turnover Total outgoings (see above) Net profit
£70,000 £46,500 £23,500
BIKEBIZ MAY 15
Is the trade still letting women down?
“When interviewing women on the street for Cyclodelic’s Girls Guide to Cycling at The Cycle Show last year, it became apparent that women of all ages are intimidated by the cycle industry’s macho persona. One lady in particular named Jill, who was in her 50s, had been given money specifically to get a bicycle, but hadn’t managed it because she was too scared of being patronised by cycle shop staff. “I think the fact that there are women out there wanting to cycle but are so put off by their perception of what a cycling shop is that they won’t even step through the door, is absolutely shocking. “Over the past two years there has been a wealth of fantastic campaigns and media coverage around women’s cycling, whether it be about sport, commuting or leisure. It’s now time for cycling shops and the rest of the industry to catch up with this fresh outlook and take a look at what women really want, for the benefit of their own businesses and people like Jill everywhere.” AMY FLEURIOT, CYCLODELIA “Last year Sustrans ran a campaign aimed at the 79 per cent of women that never cycle. The charity explored reasons
why women aren’t getting on their bikes. One of the most telling elements was our mystery shopper exercise, where women shared their experiences of their local bike retailers. “Over 600 women of all ages and cycling ability got in touch and two thirds of them had a positive experience. However, beneath the surface lie niggles that if addressed should benefit the cycle trade and its customers – existing and potential. “While new cyclists are generally happy with the service, it was the experienced ones feeling short-changed. Beginners reported helpful staff, but experienced riders felt patronised – the assumption appearing to be that most women know nothing about bikes. “They all agreed that the products and shop displays don’t help the would-be buyer. ‘Ignore the window’ advised one woman, who found – like many others – that once through the doors she had a warm welcome. But the products fail to impress, ‘any colour as long as it’s black’ seems to be the byword of the bike trade. And while women don’t necessarily want everything covered in daisies, there’s a general feeling that what’s needed is colour, style and good fit. “Is it time to review how the trade sells to women? From staff able to engage with customers of all abilities to stocking larger sized clothes, there are many options. “And how about injecting a bit of colour into the business – but please, anything but black.” GILL HARRISON, PRESS AND PR MANAGER, SUSTRANS
Just how is the trade handling the huge potential of the female market? Jonathon Harker spoke to two women from the bike trade with unique perspectives on the cycle market – Amy Fleuriot, founder of female cycle apparel brand Cyclodelia, and Amy Gill from Sustrans and female cyclist-targeting BikeBelles, for their opinions… 16 BIKEBIZ MAY
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Gripping stuff… It wasn’t long ago that Clarks Cables rebadged itself under a more widereaching banner – Clarks Cycle Systems. Mark Sutton talks to Paul Toon about how the firm aims to shift the perception that Clarks is ‘just about brakes’… AS ONE of the UK’s longest serving and surviving bicycle dedicated brands, there will be very few in the trade who haven’t heard of Clarks Cables. But have you heard of Clarks Cycle Systems? Having given up its involvement in the motor trade in favour of a booming bicycle business, the rebranded company is now set out to challenge the perception that it can do no more than offer great value braking product. Under the guidance of Tony Wright, brought to the company in 2005, the firm is now seeking to up its presence in the cycle trade as a supplier of components, as well as its core braking product and replacement parts business. Producing 40,000 brake systems per month, which are shipped to around 80 countries, the manufacturer’s OEM business has exploded in popularity, thanks in large part to the steadily built reputation for quality at an affordable level developed over the years. Having moved into a tidy country retreat in Staffordshire last year, Clarks’ UK office primarily handles design and marketing, while offices in Taiwan and China handle seeing each product through the
manufacturing and rigorous testing stages. It is products such as the Skeletal brake, launched late last year, that have given dealers second thoughts on where key stock comes from. Sure, many customers want the most expensive, flashy brake on the market, but the majority of endusers will think long and hard about alternative products, especially if it means a saving of £50 or more. That’s where the Skeletal has come into play. Pitched to the trade as the brake that carries all the performance of the top stoppers, but at a much reduced cost, the system carries with it a spares tray and comes in a variety of colours, something other manufacturers typically don’t offer, despite the demand for customisation increasing drastically. Of the firm’s braking product, Toon tells BikeBiz: “Our successes in developing braking systems have come about via working closely with our manufacturing companies to produce top quality brakes, which perform well time after time. We’ve learned lessons from the award-winning S2 hydraulic disc brake system and have taken it to the next level with our Skeletal, building a lightweight system
“Our successes have come about via working closely with manufacturers to produce topquality brakes.” Paul Toon
incorporating high-end features that often add cost. “Our testing has been rigorous and ongoing, both in the UK and in China. We are confident in the performance of our products and they test very favourably in comparison to systems sometimes costing between two and three times more. This works no end to prove our strategy is working, with growing demand from both
OEM and aftermarket sales.” Despite placing a large amount of marketing behind the braking systems, it’s actually the recent expansion into components that Clarks is very keen to emphasise. “We offer over 300 products within our range that include brakes pads, disc pads, hydraulic hose for all major brands, bottle cages and a full range of grips,” explains Toon.
BIKEBIZ MAY 19
BACK TO BASICS: if it’s Vbrakes or spares you need, Clarks has the stock
PINK LADY: Clarks has gone to great lengths to create mix and match coloured product
“At our core, we believe our range offers both great value to the dealer, as well as first class performance – so much so that Clarks is running a major promotion this year direct to the bike store workshops, with free sample cables to show the extra value our firm is able to offer to the dealer. These will sit alongside some back-to-back tests showing data on all leading brands as a comparison.” When the promotion goes live, Clarks hopes the samples will go a long way to placing a stock alternative in the dealers hands, one which carries the margin needed, but at a more convenient cost to the end-user.
Clarks, under its new Cycle Systems label, has gone far further to be more attractive to the dealer than ever before, though it’s not just the sums attracting trade attention – support has been critical too. Toon comments: “Continued marketing is crucial to our growth. With over 70 new products released into the market in the last 12 months, we have fought hard to gain maximum exposure. Our new website is crucial to this and we anticipate that it will become the main portal for communicating with us at Clarks in the near future. We have committed a great deal of time
“We believe in our clear strategy for the future: ‘quality, well built products at competitive prices’. We’re proving it works.” Paul Toon
and resources into building a site which will allow greater and more fluid interaction with all our customers, whether they be an OEM builder or distributor, but more importantly right through to the guys selling our products in the shops, too.” As for company growth, the economic climate provided some hurdles for Clarks. Toon tells BikeBiz that perfromance has, however, been robust. “The economic climate we are in hasn’t made growth easy, although we’ve not been hit as hard as many other industries. The ability to react and offer that service not offered by competitors is key to continued
longevity. Bringing products to market that are fully supported by spares and replacement parts is a crucial element in growing our business and creating confidence in our company.” Clarks will be taking exhibition space at several domestic events this year and will also have a presence at Eurobike and many US shows. Carried exclusively by Fisher Outdoors and Walkers Cycles, dealers have a choice of where to source Clarks’ goods. For the sales team at Fisher Outdoors contact the firm on 01727 798345. For those with a Walker account, call 01162 833885.
Mechanical options are available for those customers on a budget
20 BIKEBIZ MAY
Southend and Rayleigh
Coast-ing around This month, Mystery Shopper enjoys a day by the seaside, interspersing visits to Southend’s bicycle dealers with a view to obtaining a touring bike for more coastal visits. Did your store’s staff flounder around like a beached whale, or was it plain sailing straight to the sale...
22 BIKEBIZ MAY
SPLIT BETWEEN moto-cross and cycling, I wrongly assumed grips would be tailored towards the more ‘extreme’ end of the market, though after a short browse through stock I could see potential. Moments later, a store assistant approached and began to take on board my requirements of purchasing a bike fit for touring. Advising me that Specialized had one of the very best reputations within touring, the assistant used a similarly styled bike to demonstrate the kind of features I should expect on a well-built touring bike. Explaining tyre choice and pannier mounting, the assistant went on to highlight a few bikes within the Specialized catalogue – for which he suggested I researched further before placing an order with Grips. On my exit I was handed a business card and told that I could pop in again to discuss a purchase fitting my budget. There was very little more this store could have done to ‘school’ a self-confessed beginner in what kind of bike a first-time tourer should seek out.
AFTER HAVING first been led to the Cycles UK Rayleigh distribution centre thanks to a faulty Google search, I finally located Southend’s Cycles UK. I was met almost on entry, much thanks to the layout of the store placing the tills right by the door. The lone staffer explained to me that a new season’s stock was due through shortly, meaning it could be worth waiting a little longer to see what fresh bikes land. I was also informed that current stock was low due to current high sales. The staff member was, however, incredibly helpful in guiding me towards the correct style of bike, though chose to do this by bringing up the Cycles UK website and inviting me to browse behind the counter. It was explained to me that any bike on the chain’s website was obtainable instore and I could order anytime. One of the few faults I could pick in the assistant’s sales technique was the ever-so gradual increases in price of his suggestions, despite a few hints that I could budget for a higher priced model. The suggestions were, however, on the money and delivered with an enthusiasm for the bikes.
Jayz Cycles BEING CLOSE to the seafront, it was no surprise to find a comprehensive range of stylish cruisers on display. As a result, stock fitting my spec was limited. However, that didn’t stop Jayz Cycles providing a sterling sales effort. The retailer pulled out a Schwinn catalogue, explaining that the brand had been around for as long as any other in the bike business. Asked if there was a website for which I could see the store’s obtainable stock, the retailer advised that the website was tailored to the main cruiser business only. The employee was very attentive, explaining that bikes can be customised to meet any need, something Jayz Cycles could do once I had chosen a build. I was finally referred to the Orbea and Schwinn websites. One other notable point spurred from the high female footfall while in store, was that the presentation had a very male-centric atmosphere. Mystery Shopper can’t help but feel would deter the female shopper.
IT’S TOUGH to criticise small businesses, it doesn’t seem fair to give the larger stores glowing reviews and those with less resource a much worse press. However, on this occasion I took virtually nothing from the retail experience, despite being seen quickly. The shop’s best offer was a drop barred road bike sat within my price range, or alternatively a £169 cycle suited to short leisure rides. Having a limited range is not often a problem, given a store’s ability to order product in. But, Southend Trading’s staff member digressed into a rant about how the supply of Saracen Bikes had gone dry to all small shops, thus he could do nothing to help. Last time I checked Saracen weren’t particularly ‘known’ for their touring bikes, making the whole experience rather strange to Mystery Shopper. Furthermore, I was advised touring bikes are quite niche, so it’s not the kind of thing a family bike shop would stock. I can’t help but feel many cycling families would argue the opposite. Asked if the store could supply another brand, the store owner simply said: “I don’t think I can help you.”
BIKEBASE, ONE of Southend’s larger stores, gave a strong first impression with its range of cycles. Having taken a few steps in store I was greeted and listened to before being recommended a well-built road bike for my quoted 50-mile journeys. On learning I may want to take some tow-path routes, the store owner shifted his recommendation to a true tourer. Knowing my approximate budget, the store owner recommended I invest in a reknowned brand, namely Giant, who he re-assured me had strong manufacturing credentials, so much so that he himself owned the model previously highlighted. Cleverly and correctly, the staffer advised I place a deposit if I was serious about a purchase in the coming weeks. It was explained that the industry is facing shortages, for which figures were quoted instore. Mystery Shopper left with a Giant catalogue in hand and a further prompt to get in ahead of the summer rush. BikeBase was by far Southend’s most convincing retailer and the store would certainly get the sale if Mystery Shopper had any real money…
Summary GRIPS and BikeBase share pole position in this survey of shops and their sales performances, with Cycles UK following closely behind. BikeBase takes the edge for thinking ahead to the summer rush and the likely shortages, though Grips performed just as well when selling, explaining the fitting and what’s suitable accessory wise. Jayz Cycles is due credit too. The business has chosen its avenue and has done a brilliant job of drawing customers in store with its display of Beach Cruisers. This taken into account, the store did an excellent job of pointing me towards the correct bikes, though having no incentive to remain in store and a list of websites to visit, that surely would result in an average, uneducated customer buying online.
BIKEBIZ MAY 23
BRAND SPOTLIGHT MADISON
18th - 22nd July 2010
Barbeques and bikes! Got your attention now? Thought so. Madison’s not short of major announcements this month, so Mark Sutton tracks down its marketing director Will Fripp to discuss another B2B revamp, a changing show schedule and a second iceBike* to be held in the summer… To begin on an exciting note, a July iceBike* is planned for this year – how did this second date come about? iceBike* Winter, showcasing the winter range, will be taking place on July 20th to 22nd with a Sunday preview day on the 18th for those who find it hard to travel from their stores on busy weekdays. The new event has been created thanks to the success and great feedback from dealers and suppliers about our February show and nicely rounds up the various secondary launches that Madison often holds for bikes and winter goods all into one bigger event, earlier in the year. The second show offers a new platform upon which we can launch what’s new from our bike brands ahead of the arrival of new stock. The summer date also allows dealers to start gearing up for the winter season with new offerings from Shimano and our lighting, helmet, clothing and footwear brands. Will the format be the same? Dealers are invited to stay for entertainment and perhaps a barbeque? It’s the height of summer, it would be rude not to have a barbeque, so we will be offering
24 BIKEBIZ MAY
food and drink during the show as per the February one, as well as an evening BBQ on the Tuesday, Wednesday and Thursday. Also on the Wednesday, the annual Madison staff bike ride will take place and dealers are invited to join us in what is always a great (and often wobbly wheeled, on the ride back) evening. Next up, there’s some pretty significant changes coming to the Madison B2B. How has the system been improved? The premise behind B2B has always been to allow our customers to interact with Madison at their convenience and to do anything they could normally do by phone – online. As part of this mission we are bringing an online payment system to B2B allowing customers more flexibility in how they manage their account with Madison. So, for example, if they are a new Pro-forma account, then rather than placing an order then having to phone credit control, pay and they then release it – it now runs seamlessly. Equally, existing customers can opt to pay for their orders immediately by card, or pay off retrospective outstanding invoices by card.
Dealers who want to pay us by BACS can also notify us which invoices they want to pay in this way, the system then generates a reference number for them to use when they do the BACS
What advantages are there with the B2B revamp? It’s not so much of a revamp as an augmentation, as is constantly happening with our B2B platform. Seventy per cent
“The premise behind B2B has always been to allow our customers to interact with Madison at their convenience and to do anything they could normally do by phone – online.” payment so it can be quickly married up. Credit and debit cards are accepted – settlement discount still applies for orders and invoices paid within the given time, but for CC’s only, there’s a one per cent handling fee, as there is by phone, now. Debit card payments are free. How are you keeping credit card charges to a minimum? Madison isn’t a business trying to make money from credit card transactions, so despite additional fees now incurred for transacting online, it has chosen not to pass these on and to keep its minimal fees (for credit cards only).
of our sales are transacted by what we see as an industryleading B2B site and so we see the addition of online payments and a proper BACS process as a move in the right direction. Madison is set to switch its London show attendance – why is this? There are several reasons why the new Excel show will be beneficial to us. The timing of the show is ideal – just after Christmas when cyclists have some money to spend, but also when they’re thinking about their lifestyles and the year ahead. Fitness and health is at the forefront of most people’s minds
and we want them to be thinking of cycling as a way of achieving this, and with our brands in mind. The London Bike Show is partnered with the London Boat Show and the Outdoors Show, allowing visitors to attend all three on one ticket. This means there’s great potential for a vast amount of visitors at the London Bike Show, far more than can be expected at any other show held in the UK. There’s great cross-over in consumers between the outdoors world, sailing and cycling, so while we have a chance to expose our brands to a wider audience, the cycling enthusiast will be able to investigate what the other shows have to offer. Are you seeking to draw noncyclists’ attention in particular? The London Bike Show is a cycling specific show, so we will be seeing cycle enthusiasts and this is reflected by the commitment to taking brands such as Shimano, Cervelo, Genesis, Ridgeback Saracen, Commencal and Pearl Izumi. However, we’re very aware non-cyclists are hard to communicate with on a distributor level which is why the partnership with the other two shows and the access to noncyclists has been a big draw for us.
PRONGHORN DEMO DAY
Fast and furious April showers are one thing, but the conditions on the day of Pronghorn’s press debut were dire even by the UK’s standards. However, the bike trade is a sturdy lot and Kenneth Dalsgaard, CEO of Pronghorn, escorted Mark Sutton through a waterlogged Kent forest, explaining why his creation will always be ahead of the pack, whatever the weather… AS PUT BY one attendee of the April Pronghorn demo day, if the UK’s retailers let the weather dictate business, we’d do no business at all. So despite heavy clouds and soaked ground, dealers and press took to the woods to see what all the fuss surrounding this Danish brand was about. First impressions, based on the bike’s aesthetics, revealed mixed feelings, with some questioning the shock placement on the brand’s flagship model. When shown to a dealer local to BikeBiz, the initial reaction revolved around the likelihood of “pronging your horn” on the top-tube mounted shock in a crash. This, BikeBiz is told, shouldn’t be an issue in a typical incident, and strong reassurance was given that the shock placement isn’t a sales gimmick. The rear and front triangles work almost independently, though to fully explain how the suspension behaves over rough terrain it’s best to test ride a bike, or view the demo video at Pronghorn’s website at pronghornracing.dk.
“The design eliminates pedal bob by separating the movements, defining a pedal stroke as only a minor force. In fact the frame reacts as a hardtail would under pedal pressure, especially uphill,” explains Pronghorn CEO Kenneth Dalsgaard. “The frame behaves in the same manner under hard braking, too. Our goal was to create a bike where there’s virtually no need to ever lock out the shock. The Pronghorn’s geometry and linkages achieve this, which means the bike is incredibly efficient at quickly covering ground both up and downhill.” PRONGHORN’S NO CHEETAH By nature, the bike is designed to share characteristics with the North American animal – to be incredibly fast and efficient at top speed, and able to maintain that momentum when the going gets tough, where others would trail off. It’s that determined character that has seen the firm’s athletes setting consistently blistering paces in cross-country events in Europe.
The technology has been dubbed the ‘Anti Power Loss System’ and a patent is pending. The system gives the bike an incredibly rigid rear triangle, while the push on the shock is direct, cutting friction to a minimum. The Horstlink placement is very close to the bottom bracket, resulting in virtually no power loss when pedalling. Aside from the unique design, what else sets the brand aside from similarly priced top-end cross country rigs? “If you were to X-ray our carbon fibre frames, then compare them to what else is on the market, you’d see significant differences in the weave,” says Dalsgaard. “Our carbon is of the very highest quality available anywhere in the world. What’s more, nothing will leave the factory without first being tested for strength. Each frame is then re-tested in Denmark after shipping and then finally on the bike’s build.” Combining even more technology, the firm promises
inclusion of BB30 bottom bracket equip frames, which could be in the UK as soon as August this year. It’s perhaps a little known fact that the firm also manufactures both a carbon and alloy hardtail – they’re
available in the UK via newly appointed distributor Surf Sales. Framesets and a selection of components, including carbon bars and seat posts, are now available as well. Surf Sales: 01303 850553
Also now available… THE TRANSITION TR450 is available to any dealers with a Surf Sales account. The frame, including a 210mm Fox DHX RC4 shock, will set customers back £1,899. Small, medium and
large sizes are in stock in three colours – racing stripe yellow, racing stripe red, or white. The frame comes with a one-year defect warranty and lifetime crash replacement cover.
BIKEBIZ MAY 25
Photo Credit: ©TDWsport.com / Graham Watson
ROCK KING Cancellara wins the 108th edition of Paris-Roubaix! Fabian Cancellara from Team Saxo Bank is the new King of the cobbles. In an historic race he rocked the 259 km of Paris-Roubaix with 52,9 km of brutal pavés: the ultimate test for man and machine. May King Fabian keep on rocking! The world’s ﬁrst sub-1.900 g gruppo*. SRAM invites you to enter a world where high-performance race-ready componentry is taken one step beyond. SRAM Red is a living lab focused on the design, development, and improvement of technologies that exceed the demands of the sport’s most serious riders. * With BB 30 bottom bracket
Distribution in the UK: Fisher Outdoor Leisure LTD, www.ﬁsheroutdoor.co.uk & Saddleback Ltd, www.saddleback.co.uk
difficult to get GSP Form A on this level of product. China can do this and can now produce acceptable quality products. If dumping duty is removed we will look at sourcing such products from China. The main point is that the business is prepared for the possibility. “The Far East will continue to be the major supply zone for components, complete bikes and aftermarket accessories for many years to come, in my opinion. “Countries such as Bangladesh will of course grow their market share, but the biggest percentage by value and volume will be Far-East sourced. The infrastructure is too far advanced now for any significant changes. “I personally believe the time is right for bikes retailing over £300 to be built in the UK again and I would not be surprised to see that happen some time in the near future.” STEVEN WALSH, AVOCET
Duty reviews: how will they affect you? In July the EU will make a decision on whether to continue, alter or abolish tariff charges on Far East bicycle imports. Mark Sutton talks to a number of industry insiders about the likely decision and how the trade is preparing for every possible outcome… “My view is that there is a 50/50 chance that dumping duty will be removed partially, or completely. The case for keeping it is much weaker than five years ago. “The removal of the Vietnam dumping duty would have no immediate impact on Avocet's business, though removal or
significant reduction of dumping duty on Chinese bicycles would impact on higher ticket products, certainly. For this reason I have spent five weeks in the Far East renewing old friendships and contacts – specifically Taiwanese high-end manufacturers with factories in China, just in case the duty is removed.
“Because of our special relationship with our Bangladesh manufacturers we’re unconcerned about being competitive in the middle price ranges of complete bicycles and we have excellent sources for kids' bikes, which can compete with China. “The only concern is on bikes over $250 FOB value, as it is
“I personally cannot see the dumping tariffs being altered or removed. The EBMA will be strongly campaigning for the duties to remain as they are and I believe it will be successful in relaying this to the EU. European manufacturers will be behind Brian Montgomery and his efforts. “As for some firms skipping round charges, as has been the case several times in the past, from a manufacturer’s point of view it’s really not worth the risk to avoid doing things exactly by the book. Last time HM Customs saw foul play, several manufacturers in both Taiwan and Europe were investigated and punished for attempting to exploit ‘loopholes in the law’. “Should there be any changes in charges, I feel that in some way or another the Far East would power on, despite the inevitable price rises. Taiwan’s manufacturing businesses have been at full steam for some time now. Even if changes in the tariffs did materialise, I’m doubtful business would slow.” STEVE FENTON, PRO-LITE
“Duties can have a fairly dramatic impact on a trade. One recent example is the dual antidumping and countervailing duties that the EU imposed on US biodiesel in 2008. Since then, EU imports from the US have fallen drastically while EU imports from other countries have surged. “Another example are textiles and shoes: since the EU bra wars, there's a constant threat of new measures being imposed on Chinese textile imports. The result is that importers and retailers have got used to very diversified sourcing. None dare to put their eggs into any one basket in case there's a sudden tariff hike. “Some people (Chinese shoe makers, mainly) will tell you that imports of Chinese and Vietnamese shoes have plummeted since duties were imposed in 2006. Others will tell you imports have not fallen, but that High Street prices are up. Yet again, others (Italian shoe makers) will tell you there's been no change, because retailers can absorb the extra price rather than hand it on to consumers. “What seems to be a recurring argument – and one that seems plausible – is that in many cases, duties damage imports from the specific country (China and Vietnam in the case of bicycles), but don't necessarily benefit European producers. This is because importers simply set their sights on other low-wage countries, such as Indonesia, Cambodia and India.” JULIANE VON REPPERTBISMARCK, MLEX MARKET INTELLIGENCE “In my opinion, abolition of the duties could monumentally shift the manufacturing landscape. The whole industry would have to review its sourcing strategy. Those firms that react to the changes best will have the upper hand. Abolition would, without doubt, open up the market to other factories. Come July 15th, when the decision is made, the EU trade may be looking at China as a significant supplier of complete bicycles.” RUSSELL MERRY, CSG
BIKEBIZ MAY 27
28 BIKEBIZ MAY
BRAND SPOTLIGHT NORCO
Norco’s evolution There’s a lot more to the Canadian brand than gravity, says Martin Hawyes, brand manager at Fisher Outdoor. He tells Jonathon Harker about the brand’s gathering momentum… What’s the Norco brand ethos? Norco is all about the ride. It is a well-respected brand that has made bikes for almost as long as Canadians have ridden them – over four decades. The brand draws on the knowledge of its factory team – including British rider Ffionn Griffith, staff riders and design team – to create bikes that they love to ride. There aren’t too many places in the world where you can freeride down world-class trails, do a 200km road ride, take a cruiser along the sea wall, or get dropped by a float plane into remote areas, but Norco’s Pacific Northwest base is perfect for riding and testing. How has dealer feedback been? The reaction has been fantastic and the number of stockists has more than doubled in 2010. Our dealers love the fact it is a pickup in-store only brand, has strong margins in the 40s and long payment terms. The range has appeal across a wide selection of categories and prices. Fisher has looked after the Norco brand for near on two years. How is demand for the brand now that it is better established?
It’s going through the roof – 2010 will see four times more Norco bikes sold in the UK than ever before. We’re getting enquiries every day from potential new stockists and media interest is steadily growing. Our forecast is that demand will more than double in the next two years. Can you provide any more details about the ongoing marketing and PR campaign? We have a number of models being tested by all the bike publications, which have received great reviews already. We’ve also got ads in off-road to highlight the excellent trail and all-mountain ranges. Getting customers to try the bikes is key to our strategy – once ridden we find customers are extremely impressed with the range. They’re real riders’ bikes. To this end we’ve supported the MBUK Demo days, and also at Dalby Forest for the XC World Cup. We’re at BikeRadar Live and have a demo fleet available for stores to put on their own events. We’re pursuing sponsorship too, with the Dirt Norco race team already in place. It’s a great opportunity to show the bikes are capable of performing
at World Cup level in the hands of Ben Reid and Dan Stanbridge. This partnership with Dirt magazine also ensures print and online coverage.
“Getting customers to try the bikes is key to our strategy – once ridden we find they’re very impressed with the range.”
How will the 2010 campaign compare with previous efforts? With the new marketing team now firmly in place there will be
a massive increase in advertising, plus greater emphasis on effective PR and more bike demo opportunities. The marketing you will see coming out of Fisher is bigger and better across the entire portfolio than ever before.
bikes, the brand also has a long and successful history in all areas and this is clear when riding the products. Advertising and reviews are helping change perceptions and ensuring that people realise Norco is much more than ‘just great gravity bikes’.
What sectors do Norco bikes service? Norco has models across all sectors, with the exception of road. A superb line-up of gravity bikes from race-ready DH sleds to freeride sits alongside budget hardtails. The trail, all-mountain and marathon ranges have a variety of price points, with a simple naming structure to help consumers and dealers choose the right bike for them. There is also an urban range, with hybrids and tough commuter bikes in geared and single speed options. Finally, we have four BMXs which were well received pre-Christmas. BMX is continuing to grow and Norco is well placed to maximise the retailers’ ability to capitalise on this.
Norco isn’t available through online-only stockists – what are the benefits of this? To avoid any confusion we must explain that whilst Norco can be and is advertised by IBDs online, the bikes have to be picked up in store. It is a Norco global policy aimed at ensuring that every consumer gets a quality service from an expert IBD. It is an ethos that Norco has believed in and enforced since 1974. Norco believes that a consumer is more likely to stay loyal to the Norco brand if they receive quality service from the dealer.
Is the message getting through that there is more to Norco than gravity bikes? Although Norco is well known for developing world-beating gravity
What other benefits are there for dealers stocking Norco? As well as the great POS and promo support for dealers, Norco offers bikes that have a reputation for quality, reliability and rideability. It’s an internationally renowned and respected brand and customers keep coming back for more.
BIKEBIZ MAY 29
30 BIKEBIZ MAY
The biggest Bike Week yet That’s the buzz around this year’s event. Jonathon Harker speaks to some of the key players and participants…
THE BIKE WEEK phenomenon has endured throughout the decades despite recessions, and even actual wars. The annual event is tasked with celebrating bicycles and, most crucially of all, encouraging folk to get on the bike. Having started back in 1923 (thanks Wikipedia) this year’s event runs from Saturday June 19th to Sunday June 27th.
The eagle eyed will have noticed this year’s Bike Week is bringing something different to the mix, so to speak. Team Green Britain Bike Week, to give
“Bike Week has always been about grass root activities and has lacked any kind of new momentum and impetus, and now Team Green Britain will provide that.” it its official title, is sponsored by EDF’s Team Green Britain. The energy giant – also a key sponsor of the forthcoming 2012 Olympic Games – has signed up to support Bike Week for three years, providing support and hard cash for the events. The sponsored money will be directed to 12 workshops across the UK for new and existing event organisers, tailored event
organiser guides and increased web functionality. Cycling England Chairman Phillip Darnton believes the sponsorship is hugely significant
for the annual fixture. He tells BikeBiz: “This year is a big departure from the past as Bike Week has the backing of EDF Energy. “Bike Week has always been about grass roots activities and has lacked any kind of new momentum and impetus, and now Team Green Britain will provide that. The money the team has put behind the event is unprecedented.”
At a glance WHAT: The annual week(ish) long bicycle promoting series of events, aiming to give people across the UK chance to give cycling a go WHEN: Saturday June 19th to Sunday June 27th WHERE: Nationwide HEADLINE SPONSOR: EDF Energy – Team Green Britain MORE INFORMATION: Available from the official site – www.Bikeweek.org.uk – with links to local events, workshops and a number of resources designed to help anyone getting involved with Bike Week
BIKEBIZ MAY 31
EDF’s involvement is not just about cash though – it’s potentially much more than that, as Darnton explains: “It’s great that it is a national organisation – it has one million customers. It is supporting Bike Week for the next three years, so imagine if it decided to
make a big fuss of Bike Week. One of the ways we do that is with Cycle Sunday – a big annual cycling celebration for all the family. We have short charity bike rides to raise money and just to get families out on their bikes. We’ve got MTB BMX trials, displays and cycling
“At the start of the new millennium, everyone gave it a go and lots of organisations got involved. Bike Week has grown over the years with lots of organisations getting involved and now, with the backing of EDF, it really should be the biggest Bike Week ever.” include something about Bike Week in every bill it sends to all its customers. It’s something we’ve never had before on that scale.” But, as Darnton is quick to point out Bike Week is about locally organised events for local people. One such locality that has rolled up its sleeves and got involved for the past half-decade is Exeter – one of the first cycling cities set up by Cycling England. Cycle Exeter project officer Heather Baker explains: “We felt it was important to set an example for other towns and
32 BIKEBIZ MAY
circus. We’ve run that for five years now.” While it’s almost a cliché to say that some bike shops are unwilling to get involved in Bike Week as it’s a typically busy time anyway at retail, Exeter is one city that sets a shining example of how the trade can get involved. Baker elaborates: “We always use our local shops and we work with them to provide free Dr Bike clinics at the events. We do free security tagging with the police and we basically invite many of the local bike shops and the clubs to the events.”
It’s not just events either. Cycle Exeter works closely with dealers at workplaces during and in the run up to Bike Week. With schools tied-up with closing down for the summer, workplaces are key places where new cyclists can be encouraged and existing riders can be supported. “One bike shop had an idea to set up a pump station along some of the cycle routes during Bike Week last year. We were there from about seven until nine every morning supporting those that cycle regularly by pumping their tyres up and encouraging people to look after their bikes. It’s amazing how many people you see riding around with flat tyres.” Of course, Exeter is one of many cities and towns in the UK that is already putting plans together to encourage people to saddle up during Bike Week. And when the industry has just endured a recession with only a few flesh wounds, plus added impetus from EDF’s sponsorship, when better and what better time to get behind Bike Week? Darnton concludes: “At the start of the new Millennium everyone gave it a go and lots of organisations got involved. Bike Week has grown over the years with lots of organisations getting involved and now, with the backing of EDF, it really should be the biggest Bike Week ever.”
Giles Deacon, fashion designer, is working with BikeWorks on fresh, intricate frame designs in support of Bike Week
Celebrity support CELEBRITIES have been getting involved in Bike Week this year, providing bespoke designs for bikes that will then be auctioned for community cycle projects. Jim Blakemore from Community Cycle Centre BikeWorks – based in Tower Hamlets, East London – tells BikeBiz about the project: “We’re a not-for-profit joint social venture and one of three selected in the UK for the project. The idea was to build a bike and then auction it during Bike Week, and then put the profit back into social ventures. There is a lot involved – perhaps more than we anticipated,” confesses Blakemore. “We’re working on a design from fashion designer Giles Deacon (pictured). It’s a really intricate design on the frame. We’re spraying that up and producing it and using some great fixie wheels. “Vic Reeves also sent us a design for a bike for the project. It has square wheels. Initially we were going to reject it, but we’ve worked on a design that will have the square turn as a diamond on either side and give an optical illusion that in
motion should look like square wheels. Other celebrities that have got involved include Nell McAndrew and Dr Fox.” Bike Works is also getting involved in a number of other Bike Week activities, notably including an event at the Emirates Stadium. While Blakemore accepts that time is precious, he points out that participation in Bike Week doesn’t always mean it is a time sink. “A lot of the larger scale Bike Week projects are run by local groups – it is when they excel, really. It can be a tough thing about the timing, but then again, converting people to cycling is easier to do in the summer, it’s when you attract fair weather cyclists. It has to be when they are going to get involved.” “As a bike shop you can do as little or as much as you like. You could do a ten per cent discount during Bike Week, or do something that isn’t necessarily labour intensive,” Blakemore concludes.
CYCLELIFE DEVELOPMENT Is your store in need of a Spring refresh.? Do you feel you need to be part of a bigger retail presence,? if so please call Paul Wignall at Raleigh on 07730 666647
Cyclelife Membership Benefits • Retain your independent identity whilst trading under the Cyclelife brand • Enjoy preferential terms • Marketing Support • Store Development including 50% contribution towards shopfit, point of sale and signage
Quote “On deciding to enter the cycling retail business choosing the right partner was very important. During what has been a very difficult and tumultuous first couple of years the support and back up of the Raleigh team has been tremendous, without this my business would not have survived. Having chosen Raleigh, a long standing traditional brand and signing up to Cyclelife it proved to be the right decision.” Cliff Boness, Cyclelife Romford Collier Row
to our Cyclelife dealers who have re-newed their contracts – Bexleyheath, Darlington, Failsworth, Hartlepool, Leyland & Wadebridge.
Loyalty bonus for Cyclelife partners Raleigh is rewarding Cyclelife dealers for their loyalty to terms and their support for Raleigh led initiatives that further the network. By offering an additional quarterly rebate based on their spend.
Discovery days To learn more about Cyclelife and how it can improve your profit margin why not attend one of our Discovery Days at Raleigh UK. May 12th, May 13th, June 23rd, June 24th To book your place please contact Pam Simmons on 01773 532651 or email email@example.com
New store opportunities
Cyclelife exclusive Spring 2010 flyers have been delivered to over one million homes in the UK.
We are looking for independent bike dealers in various locations throughout the UK to join the Cyclelife Partner network. Target Towns – Aylesbury, Bath, Bedford, Brighton, Catterick, Lancaster, Lincoln , Newcastle, Norwich, Oxford, Warminster, Watford,
If you would like to take part in the Cyclelife Summer 2010 Campaign contact firstname.lastname@example.org or tel: 01773 532651
Adverts placed in Virgin Electric, Camping & Go Caravan Magazines reaching over half a million consumers.
Target Locations –Cornwall, Derbyshire, Devon, Dorset, East Anglia, Gloucestershire, Isle of Wight London, North Nottinghamshire, Somerset West Midlands, Worcestershire, Scotland, Wales, For more information please contact Paul Wignall at Raleigh on 07730 666647 or email email@example.com
BIKE HUB FOCUS
Age before beauty? Not when it comes to Bike Hub cash, reports Carlton Reid. He shows that industry funded projects are getting more folks on bikes, young and old... LAST YEAR, four projects won grants from the New Ideas Fund. This is a £100,000 pot paid by the Bike Hub levy. The levy also part-funds important projects like the Sustrans-run Bike it cycling-to-school scheme. Bike It has been a runaway success and now has 53 full-time officers across Britain getting more kids cycling to school. The New Ideas Fund was created to give grants to smaller projects that could be scaled up nationally. Two of the projects are age-based, reaching out to neglected demographics: London’s Agewell project is for silver cyclists; Darlington’s Beauty and the Bike project is for teenage girls. AGEWELL The Agewell project is run by London Cycling Campaign, starting with sessions in Camden and Westminster that offer bike checks, information about adult lessons and group rides, as well as refreshments, all in an effort encourage more cyclists over 50. Founded by cycling instructor Gwen Cook, Agewell started in 2008 in Fulham and Hammersmith with the help of
an LCC-administered grant from the Community Cycling Fund for London. The project provides subsidised cycle training to new and returning cyclists over 50, and participants can sign up for five lessons for a total of only £10. The new groups in Camden and Westminster are suppported by local councils and Bike Hub. The sessions aim to discover participants’ current physical activity levels, current cycling skills and, if they haven’t cycled much in recent years, what are the perceived or real barriers in the way of more over50s getting out on their bikes. Agewell buys bikes from London bike shops. As well as refresher sessions and cycle training, the bikes are also used for longer, group cycle rides. As expected, participants have had their love of cycling reawakened – or started from scratch – and a small but growing group of newbie older cyclists are being fed into London’s bike shops. The new cyclists are also pointed in the direction of LCC local groups, with a small amount
of Bike Hub cash to be spent funding local group rides. BEAUTY AND THE BIKE By 12 and 13, girls who would have once cycled no longer do so. Peer pressure, fear of traffic,
concerns about appearance, all take their toll. But it’s a largely UK thing. Girls in Germany and the Netherlands don’t stop cycling when in their teens. Emma Osborne, Bike it Officer for Exeter, created a Beauty and the Bike project in 2007. She says: “As a young woman who cycled to school myself, I want to show teenage girls that it is a brilliant way to get around and keep fit, and that you can arrive looking and feeling great too. I wanted to highlight the benefits
of cycling and appeal to girls’ interest in health and beauty.” She created a series of fun sessions for secondary school girls to help overcome the negative images they have of cycling and to empower them to cycle to school. Similarly inspired, Darlington Cycling Campaign created its own Beauty and the Bike project, successfully getting its message across. Via offshoot Darlovelo (a mash-up between Dar Love and Dar Velo) a number of twenty-something women took teen girls under their wings and, with Dutch-style roadsters, showed them cycling can be fashionable. Twinning with a girls’ group in Bremen, Germany, a feature film was produced, extracts of which have been a huge YouTube hit. Richard Grassick of Darlovelo said: “We typically receive a new request for the DVD of the film every other day, and screenings are being organised by advocacy groups all over the world.” Bike Hub is part-funding an expansion helping to pay for an
office and sheltered bike storage. Most of the grant is paying for more town bikes, all sourced in the UK, and of differing designs. Bikes from UK retailers and suppliers are being sized up. “We don’t want to put all our eggs in one basket,” says Grassick. “It’s good for us to source models from various points, rather than fixing on one supplier. It means we can compare offers and select the best in terms of interest in the project. Our strategy is to offer a wide range of quality town bikes.” BikeBiz will report on the progress of both projects. Once proven, it’s hoped Bike Hub will be able to fund their national expansion. The levy seedfunds market-expanding project all over the UK but does so quietly. This is about to change. A new website launches next month which will trumpet how and why it has been beavering away at funding national and grassroots projects. The Bike Hub levy is your cash and it’s important to show how it’s being well spent on projects that get new people into cycling; creating new customers for Britain’s bike shops.
BIKEBIZ MAY 35
GLOBAL INDUSTRY SHOW SPOTLIGHT
We need successful trade shows Taipei kicked off the 2010 show season and Interbike’s Andy Tompkins reckons the bumper audience it attracted is a great sign for the bike trade. Carlton Reid reports... I’M STILL GETTING back into the swing of things after my first business trip to Asia, specifically to visit Taipei Cycle Show. I was very impressed by the hospitality and efficiency of the Taiwanese, and can now see why they have become such a major part of the bicycle industry. And while I was there I felt like a celebrity because the subject of Interbike came up a few times. As a matter of fact, the Interbike show was referenced specifically by Taiwan Bicycle Exporters Association (TBEA) Chairman Ying-Ming Yang who declared Taipei Cycle was set to take overtake Interbike as the world’s number two show. A few people asked ‘Is this true?’ and ‘How do you feel about that?’. My first reaction is, of course, is to congratulate TAITRA and Mr. Yang on a well-run, dynamic show and for attracting record attendance. That is no small feat given the economic environment we are all facing. Looking through all of TAITRA’s releases and postshow statements, I’m not sure which specific metric, other than pure booth and exhibitor numbers, Taipei is citing to make claims on its world ranking. A show’s size doesn’t necessarily dictate its ultimate power, importance and strength. Does growth entail total attendance, retail, consumer, or buying power? All of these factors play into what determines a healthy and successful show for the industry and the markets it serves.
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More to the point, both Taipei and Interbike are both unique parts of a very efficient global trade show cycle, which also includes Eurobike and many other events, and are designed to serve the production, buying and selling needs of an entire planet. Very few markets can boast that they have arrived at such an efficient model.
We should all be excited that the first trade show leg of 2010 was a huge success, because that momentum should carry over to the industry as a whole. Interbike is the predominant show servicing the North and South American markets. While these economic centres have been hard hit by the recent downturn, they are emerging from this period stronger and the cycling markets stand to benefit as a result of increased economic activity. These markets represent significant potential for growth in the next five to ten years as more consumers look toward to cycling as a means to facilitate transportation, lifestyle and recreation.
In the trade show season cycle, the Taipei Cycle Show is predominately a product managers’ and importersdistributors’ show. Bicycle product and purchase managers attend the show to see what’s new from Taiwanese component and frame manufacturers to make their spec’ing decisions for the next model year’s product lines. After they have nailed down their product lines the next step is for them to show their new products to retailers, and that’s where the next phase of the trade show season and buying cycle kicks in with Interbike, Eurobike and other national or regional shows. The success of the 2010 Taipei Cycle means that bike exports are on the rise. We should all be excited that the first trade show leg of 2010 was a huge success, because that momentum should carry over to the industry as a whole. Regardless of the trade show, the goal is to provide the best event experience and the best business opportunity for exhibitors, retailers, bicycle advocates and the media. At the end of the day Interbike – big, small or somewhere in between – will provide a unique and powerful buying opportunity for the markets it serves. Andy Tompkins is the VP/Show director of Interbike. Interbike is held in Las Vegas, USA, and will be staged September 20-24th: two days in the desert, two days in air conditioned halls. www.interbike.com
Andy Tompkins (above); Las Vegas desert-based rides at Interbike 2008 (below)
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THIRTY UNDER THIRTY
The cycle trade’s rising stars The UK bicycle industry is full of overlooked heroes who work behind the scenes, and it’s often only after decades of graft and hard work that any of them get recognition. To redress the balance, BikeBiz once again presents a list of the UK’s up-and-coming individuals from the worlds of cycle publishing, retail, distribution and manufacturing. Nominated entirely by our readers, the list includes 30 individuals who are the unsung heroes of today, and indeed tomorrow... BIKEBIZ.COM
BIKEBIZ MAY 39
THIRTY UNDER THIRTY
1. Adam Biggs
6. David Arthur
Biggs joined Moore Large in 2008 working in telesales before being swiftly promoted to Basso brand manager. Biggs’ enthusiasm, drive and in-depth cycling knowledge has been key to his progression. He has now developed the new Forme brand and will look after the continued development, sales and marketing of Forme as well as Basso. He began racing on the Continent at 16, with three years in France as a semi-pro prior to Moore Large. He is now also team manager and rider for the Basso UK team.
The 29 year-old editor of Bikemagic.com has worked for Magicalia for the past five years, becoming editor of long-established Bikemagic.com earlier this year. As editor of the UK’s largest online mountain bike magazine, Arthur manages the daily responsibility of sourcing news content as well as arranging product tests and reviews. Prior to becoming editor, Arthur was staff writer, producing copy for Magicalia on both Bikemagic.com and RoadCyclingUK.com.
2. Adam Garner
7. Gary Hughes
Adam Garner started at Moore Large in 2004 and was promoted to Haro Brand Manager at 20. Garner looks after the development and sales of Haro in the UK with sole responsibility for range selection and marketing. Last year he exceeded expectations by increasing sales by 30 per cent, leading him to take on two new brands for 2010 – Premium Products and Oyama – whilst retaining all his existing responsibilities with Haro.
Gary Hughes is, we are assured, more commonly known as ‘the Owl’, and has worked for Chicken Cyclekit for six years. The 25 year-old has progressed through the distributor’s sales office and is now looking after the IT and online/media requirements for Chicken Cyclekit’s entire customer base. Hughes is an avid rider of road, MTB and BMX and his knowledge of all things biking is second to none. The multi-talented Hughes is also a demon saxophone player.
3. Andrew Finkill
8. James Leader
Finkill works in tech support for Brompton, assisting dealers and distributors with warranty, repairs and maintenance of the bike – a vital role due to the unique nature of Brompton. His impact on the company is not restricted to technical matters; his enthusiasm and expertise has contributed to many projects in other departments. Also an integral member of the race team, Finkill has represented Brompton in the Nocturne series and Brompton World Championship. He is a key motivator in getting colleagues out on their bikes too.
Leader works as territory account manager at Fisher Outdoor Leisure, looking after the South West region. While Leader has only been with the St Albans distributor for a year, he previously worked for ATB Sales and spent several years managing a shop. Combining knowledge, industry experience and enthusiasm, Leader is a valued member of the Fisher sales team. He enjoys all things on two wheels (except 29 er’s) and loves big mountain riding on the road bike in the hot sunny weather.
4. Chris Jackson
Fox’s northern mountain bike territory manager has been racing since the tender age of 14, and has gone on to sell Fox product to UK stores, while helping to build the Fox brand nationwide. Jackson organises demo events and gathers feedback from end users as to how the products fare on the trails, using the knowledge for the development of Fox. For the future Jackson is aiming continue to help Fox keep at the top of its game with the help of its top notch dealer network.
5. Dave Cleaver
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Cleaver has proved a cut above in the cycle trade in a short space of time. He cofounded Tarty Bikes and now has his own brand – Inspired Bikes. Through Inspired, Cleaver helped first bring Danny MacAskill to the world’s attention as his primary sponsor (which he remains today). Cleaver has kept his business small and lean, and is not afraid to trawl the best Asian factories to provide his vision of value for money, well thought-out 24” trails frame that could be ridden, and loved, by more than ‘just’ dedicated Trials riders.
9. Joe Poyzer Poyzer joined Onza four years ago, working part time at Moore Large (the brand’s UK distributor) as Onza brand manager. Since then Poyzer has taken on the role of P&A area sales manager full-time for the distributor alongside his role as Onza brand manager. He looks after UK sales and marketing for Onza, researching the market, sourcing the bikes and deciding on the specifications. Poyzer has impressively managed his work load, developing and promoting the Onza brand whilst also being the Midlands P&A area manager. Poyzer also looks after European exports for Onza in addition to his other roles.
10. Kim Wills Kim Wills is operations editor for Future Publishing’s MBUK. The 29 years-young Wills joined the publication in 2007 and is responsible for all things grammar and deadline related. Wills’ greatest talent, which is not to be underestimated, is persuading the magazine’s crack team of writers that they’d like to take a break from riding for long enough to put their bike thoughts, obsessions and findings into lovingly crafted words.
THIRTY UNDER THIRTY
11. Lauren Vanderplank
Sporting one of the finest surnames in the trade, Moore Large’s marketing manager looks after marketing for over 15 brands exclusive to Moore Large. Vanderplank is responsible for the planning, execution and evaluation of marketing for the brands, handling a significant budget and developing and strengthening the image, awareness and profitability of all the names she looks after. Vanderplank is also responsible for PR at Moore Large, creating and maintaining the distributor’s corporate identity.
Scullion works as sales and customer service rep in Hotlines’ South Queensferry office, but also brand manages five of the firm’s brands, including Leatt, Straitline and Michelin. Scullion’s ‘can-do’ attitude and the fact he never reneges on a promise has helped him forge his reputation. Also handling marketing support, including looking after sponsored riders’ day-to-day needs and requests, Scullion is thoroughly embedded in the Scottish DH scene.
12. Luke Edwards
Johnston has earned his marketing guru monikor over three years with 2pure. With degrees in music, architecture and product design, Johnson has even enjoyed a stint as chef – turning his hand to any challenge. At 2pure he is responsible for all graphic work, catalogues and ads, creating a very unique style. The keen mountain biker even manages to get his infectious humour into most weekly emails – including adding some gems hidden in links. He can often be found at trail centres and MTB events.
Triton Cycles’ manager looks after a number of areas for the shop, from sales and customer service, to buying, servicing, repairs and web admin. Edwards has played a key role in the growth of what was a small bike shop into a successful business with an ever-increasing presence online as well as in-store. The enthusiastic worker has formed lasting relationships with people from all areas of the industry and regularly enjoys riding XC, BMX and singlespeeding.
13. Matt Clark
Clark has been working in the cycle industry for a decade, and works as part of the Fisher Outdoor Leisure warranty team. The dept is responsible for delivering first-rate technical advice and support to customers, turning around warranty repairs in super fast times. Clark brings good product knowledge (for Norco and Kansi) to the department and to Fisher’s customers. He has been riding for many years, racing downhill at a national level but also enjoys XC, dirt jumping and, shockingly, has also crossed over to the ‘dark side’ of road bikes.
14. Oli Woodman
Oli Woodman has not yet turned 20 but is already one of the essential lynchpins of BikeRadar over at Future Publishing. Woodman started working for the site in 2008 as a database editor and has seen more specification lists than most of us will in a lifetime. Woodman hails from the cycling friendly Wick area near Bristol, and is a keen mountain biker himself. Woodman has also been known to enjoy a spot of downhill and street riding.
15. Mike Sanderson
16. Pete Scullion
Sanderson joined Raleigh UK back in 2005, coming from University where he studied as a product designer. Sanderson has now become product manager for the key Diamondback brand – most recently revamping the Diamondback BMX range with great success on the sales front as well in terms of rider feedback. Sanderson also looks after the highly successful Diamondback/Ashton Team, and Diamondback BMX teams.
17. Ranald Johnston
18. Rich Arthur Twenty-nine year-old Rich Arthur has worked in technical support at Zyro for seven years, previously working at Cycle Heaven in York. The Cytech-qualified Arthur is part of the technician team certified by brand owners to service all products. He is also Zyro’s main field mechanic attending demo events. This year Arthur has become primary Dahon advisor in the close-knit team. Coming from the retail sector and being a keen cyclist both on-road and offroad, Arthur has a better understanding of product and customer needs.
19. Ryan Knott Knott started work for 2pure last year. The fully qualified bike mechanic cut his teeth at bike shops around Edinburgh before joining the distributor as warranty manager. As well as being in charge of all warranty and repair work, Knott coordinates the outdoor events that 2pure attends and occasionally finds time to jump in the 2pure forklift when things get busy with deliveries in the warehouse. Ryan is in charge of maintaining the Ibis demo bike fleet. When not at work Knott loves to rip up the streets of Edinburgh on his jump bike before relaxing with a nice (non-alcoholic) beer and some good tunes.
20. Sim Mainey Singletrack designer Sim Mainey singlehandedly designs each and every issue of the magazine, between quaffing fine wines (see right). His colleagues tell BikeBiz that he deserves plenty of recognition for his sterling work at the publisher. Working as art director and designer for Singletrack, Mainey also steps in as ‘creative Czar’ at the magazine when the need arises.
20 BIKEBIZ MAY 41
THIRTY UNDER THIRTY
21. Tom de-Bruin
26. James Duguid
Tom de-Bruin has played a vital role in the continuation of the Singletrack brand. Just over a year ago the web designer and rider performed the stunning feat of redesigning and rebuilding the Singletrack site after the portal was irrecoverably destroyed by a hacker. That he managed the task in under two weeks – and over Christmas – has surely earned him a legendary status in the Singletrack world and beyond. Most remarkably of all, two years ago de-Bruin was undergoing chemotherapy and couldn't walk 100 metres unaided.
Duguld worked in the trade part-time before going full-time after Uni at Evans Cycles, working in the operations dept. Following a number of years he became store project and design manager, responsible for implementing new stores for the company along with many other jobs. Recently Duguld has focused on the design of the bike shop at a new level, designing and producing a modern and unique approach, successfully launching this new concept designed in Mortimer Street, in the West End of London.
22. Toby Forte
27. James Ryan
Twenty-six year-old Toby Forte joined the Shiner team in 2008 to handle general bicycle sales. With years of experience riding as a professional BMX and MTB rider, he now successfully manages an array of brands including Verde BMX, SE Bikes, Redline BMX, Swobo, Chrome, Cinema Wheels and Shiner ECO Products. Forte’s innovative approach to sales has been recognised across the industry, not least following Shiner’s stand at Cycle Show.
Eurobike Ltd’s marketing manager joined the still young firm in July last year. Ryan instantly made made an impact, helping cement the brands at the forefront of the bicycle business. Having worked at Samways in shop sales and web managing, Ryan created and ran local trials site 26twenty. He also has two years freelance design and development experience, both for web, print and video. Now James is taking the world by storm and doing a great job at Eurobike Towers.
23. Andy Parker
Andy joined Raleigh 12 months ago, having designing interiors for Specialised concept stores, trained in industrial design and technology. Since joining Raleigh, he has made a significant impact, working on ownlabel development and brand management of SKS, Mobi and Diamondback. This season will see his first ranges arrive after months of design and development. With design skills, riding experience, commercial and industry understanding, Parker is fast forging an enviable reputation in the trade.
24. Ben Manuel
Manuel joined Halfords five years ago, working in the Wakefield store's cycles department. As one of the first stores to stock Boardman, Wakefield and indeed Manuel, played a key role in the rollout of the brand to over 220 stores nationwide. Now promoted to sales manager at Huddersfield, he still works with Boardman and Halfords to deliver product knowledge and cycle training to store colleagues. Manuel also ran his own skatepark for 13 years, and rode pro BMX for nine years.
25. Elizabeth Barile-Page
25 42 BIKEBIZ MAY
Having joined the industry just over a year ago as senior sale exec on the Cycle Show, Barile-Page has proven her abilities in sales and as a customer service specialist. The 2009 show was bigger and better thanks to her dedication, research and understanding of the market. With over 180 exhibitors, she introduced a huge number of new cyclerelated firms to the event which have added to the comprehensive nature of the UK’s largest trade and consumer cycling show.
28. Oli Pendry Pendry has been working at Bath-based Farrelly Atkinson since the company started and has been instrumental in the design of many of the company’s projects, incuding Cyclescheme’s Cycle Commuter magazine and, of course, the road.cc website. Pendry fuses the essential skills of being creative and organised and is hailed as a massive asset to the growing company.
29. Sarah Zarrouk Zarrouk has managed the Zyro customer services department for almost three years now, enjoying a role that sees her liaise with a variety of customers and consumers each day, making the job interesting and varied, where no two days are the same. The Yorkshire-based distributor – and indeed its customer services department – is planning to build on its reputation in 2010. The key to doing that is, according to the firm, continuing to evaluate the service and looking for ways to further improve the service it offers to its nationwide customer base of bike shops.
30. Scott Burris Burris has been in the bike trade for about five years now, since returning from the US in 2005, where he trained as a bike mechanic. Scott is one of Fisher Outdoor Leisure’s warranty technicians and regularly wins the staff ‘going the extra mile’ award for delivering outstanding customer service. Burris has been known to drive to Scotland to hand-deliver a part to a customer so that they are able to race at the weekend. He is a roadie at heart, with a personal best of 20:08 for a 10 mile TT.
TERRITORY REPORT: GERMANY
Achtung baby Sporting the highest bike sales in Europe and a booming e-bike scene, Germany’s bicycle market is enviably strong, grabbing the attention of the world. Jonathon Harker looks at the thriving territory…
“There is still a large number of independent retailers in business in Germany – somewhere between 4,000 and 5,500 shops, depending on who you talk to.” Markus Fritsch, Velobiz
THE GERMAN bike market has barely been out of the headlines for the last 12 months – largely due to the electric bike market smashing expectations, growing by over 50 per cent in the last year – but also because of consistent strong sales and manufacturing levels. Even when the news arrived of a small drop in bike unit sales last year, it was tempered by a rise in turnover and by reports that independent bike dealers had encouragingly gained a larger share of the cycle market. The German market remains attractive to the movers and shakers of the bike world, including Accell, which picked up major German distributor Baumker & Co at the start of the year, and Dahon, which opened its European Service Centre close to Stuttgard in March. And with the continued growth of not one, but two
German-set international bike events – Bike Expo in Munich and the globally renowned Eurobike at Friedrichshafen (see box-out) – there’s little sign of the territory slowing. CURRENT AFFAIRS Famously, cycle retailers in Germany have tapped into the e-bike market with spectacular results. So powerful is the market that the aforementioned country’s most famous cycle event is ramping up its electric efforts this year. “Pedelecs are the big news in the cycle market,” says Eurobike project manager Stefan Reisinger. “Along with e-bikes they’ll have an ever bigger presence at Eurobike 2010 than in previous years.” While e-bike sales grew from 100k to 150k last year, in terms of size and share of the market, e-bikes don’t actually take up a
huge slice of Germany’s four million annual bicycle sales. However, the numbers are more significant than in many European territories and the growth is significant, as Markus Fritsch, publisher of German cycle industry journal Velobiz, explains to BikeBiz: “Given the fact that most e-bikes are sold in the €1,300-plus range that’s a pretty vast number, and sales are expected to grow even further in the coming years.” But electric bikes are just one facet of a healthy market. Fritsch adds: “Another segment which has been very strong for some years is bicycle tourism. A current study says that each year some 5.6 million Germans make multiple-day bicycle journeys. And 21 per cent of all Germans have already made one in their life. Trekking bikes have a stable market share of around 34 per cent. And most bikes in
this segment won’t get sold for less than €1,000.” With a rise in cyclist numbers and the weakness of the Euro (which has been useful for manufacturers exporting to Asia and the US) the environment has proved ideal for exports. Lock, bag and helmet firm Abus identifies the booming cycle market as a ‘megatrend’ where many sectors across the board have flourished. Abus’ Mark Stuiver says: “During the last years we experienced steady growth in almost all fields of cycling. The trend to commute by bicycle and an increasing popularity of leisure cycling is good for our business. Above that, the readiness to purchase high quality products and our good standing in the market has a positive effect as well. As a producer of locks, helmets and bags, we can cover the requirements of almost any new
BIKEBIZ MAY 45
TERRITORY REPORT: GERMANY
Velobiz’s Marcus Fritsch
target groups, like electric bike users. As an example this strong trend creates the requirement for high quality locks, helmets and bags that we can satisfy here at Abus, due to a very complete product range.” According to the firm, German consumers have high standards when it comes to cycle product: “In this fast developing environment where top-products are demanded we have to keep up with the pace of technical innovation and on the other hand follow up the trend to design more fashionorientated products.”
“The ecological side of cycling is becoming a very popular topic in German politics and brings cycling into the media.” Mark Stuiver, Abus
Abus has also invested in the logistics side of its operation recently, serving the 4,000-plus retailers of Germany. According to figures from German cycle industry association ZIV (Zweirad-Industrie-Verband), that independent bike dealer base is solid and growing. Velobiz’s Fritsch comments: “Small to mid-sized shops need to find niches to survive. However there are still a large number of independent retailers in business. Depending on who you ask the number is somewhere between 4,000 and 5,500 shops.”
Friedrichshafen focus GERMANY PLAYS host to one of the key dates in the bicycle industry’s calendar – Eurobike. As well as taking advantage of the fuss around electric bikes by dedicating more space to the sector, the show has got further expansion in its sights, according to project manager Stefan Reisinger.
46 BIKEBIZ MAY
He told BikeBiz earlier this year: “The preparations for Eurobike 2010 are going full steam ahead. We have exceptionally large numbers of bookings, for the international bicycle trade show and the demo day on Tuesday August 31st. All of the world’s leading manufacturers will be
represented, and the 2010 event will again feature the full spectrum of bikes, equipment, accessories and clothing.” GERMANY: ESSENTIAL FACTS POPULATION: 81,800,000 (JAN 2010) CAPITAL: BERLIN GDP: (PER CAPITA) $34,100
Those retailers are no doubt also buoyed by interest in the sector from the political sphere. Abus’ Mark Stuiver tells BikeBiz: “The ecologic side of cycling is becoming a very popular topic in German politics and brings cycling into the media. That’s also supported by the general ecologic debate you can find worldwide. We support the cycling trend in many ways and cooperations like the one with “Deutsche Verkehrswacht”, “Mit dem Rad zur Arbeit”, “Unter 3”, “Kopf an Motor aus” and many more. As many political parties have an interest to promote cycling here in Germany we have a good climate to find potential partners and allies.” Velobiz’s Fritsch also believes the German media is increasingly getting behind bikes: “Cycling gets a lot of attention in the media. Der Spiegel – one of Germany’s leading weekly magazines – recently hired a bicycle editor for instance.” While the German bike trade has much to celebrate, it’s not all positive for the territory’s, which is perhaps not surprising with the global economy struggling out of recession.
SRAM announced that it would be scaling back manufacture at its Schweinfurt location in favour of the Far East – though the firm will retain the German location, which will now look after R&D, dealer service and logistics at the location. Fritsch looks at the German cycle trade with cautious optimism: “Consumer confidence wasn’t very much affected by the crisis in the past months. And up to now there are no signs that this will change. Unemployment is even going down here. “But I think the situation is fragile still. In Germany we’re on a good way out of the crisis, but things can change very fast as we learned in 2009.” Abus’ Mark Stuiver concludes: “As we see bicycling clearly as a megatrend we do not see any significant changes in the positive development. Permanent technical innovations and the opening of new niches as well as a growing differentiation make us believe in an ongoing positive trend for cycling in Germany, because new target groups and submarkets are being engaged.”
Industry stats GERMANY’S bicycle production numbers are second only to Italy in Europe, at 2,370,000 in 2008 – giving it an 18 per cent share among European countries (in 2008). The country is also second to Italy in production of parts and accessories, with a 12 per cent share compared to the Southern European country’s 35 per cent (in 2008). Germany’s bike sales are the envy of Europe – grabbing a 21 per cent share (Great Britain is third behind France). Employment in the bicycle
industry in Germany has dropped slightly over the past few years – from 5,050 in 2000 to 3,700 in 2008. The fall is largely down to a dip in bicycle production in the country – P&A manufacture has, conversely, risen with employment figures growing in P&A in the same period. Figures have been sourced from COLIBI, the Association of the European Industry and Market Profile, and COLIPED, the Association of the European Two-Wheeler Parts and Accessories Industry.
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PEOPLE AND RECRUITMENT Send your recruitment news to
firstname.lastname@example.org People & Recruitment is Sponsored by Halfords
It’s Curtins for Singletrack F-At director adds magazine role Smallwood joins Boardman Asda CEO steps down ROAD.CC Elaine Curtin at Farrelly Atkinson (F-At ) has become responsible for the advertising sales on singletrackworld.com, as well as handling the same existing role on Road.cc. Mark Alker, publisher of Singletrackworld told BikeBiz: ‘We are delighted to be able to take another step forward with F-At and road.cc in our joint adventure together. With both sites continuing to show rapid growth in traffic numbers now is the perfect time to centralise the way advertising is handled across the two.” Commenting on the new arrangement Elaine Curtin said: “It makes perfect sense for us to handle both sectors as now brands and retailers want a one-
48 BIKEBIZ MAY
stop solution to reach their consumer base. UK marketing personnel receive a lot of advertising calls, and really want just one contact to sort out their UK sector online campaigns. Both of our companies are producing high quality media and offer proven and highly effective advertising platforms.” Elaine’s work phone number is 01225 561211. Alternatively, you can email Elaine on: email@example.com
Smallwood has worked within the cycle marketplace since graduating over a decade ago, earning a degree in product design during his time at university. CEO of Boardman Bikes Alan Ingarfield told BikeBiz: “Andy’s passion for cycling is immense – his industry knowledge and experience is extremely impressive. Importantly, he will play an integral part in taking our business to a new level.”
BOARDMAN BIKES The manufacturer has told BikeBiz of ambitious plans to expand the business in the next few years. This has been supported by the appointment of Andy Smallwood, who takes the role as director of operations.
ASDA The grocer’s chief executive Andy Bond has stepped down from the role after five years. Bond, credited as being a main driver behind the Pedal Power initiative, as well as Asda’s ‘not-for-profit’ bike range last year, will move to a part-time role
as chairman of the supermarkets executive committee. SHIMANO Andrew Cowan has become managing director for Shimano Nordic – a division that covers Sweden, Norway and Finland. Cowan has worked with the wider firm for two decades as senior sales manager for Shimano Europe and Shimano Nordic. Cowan replaces Anders Lindgren, holder of the MD post for 13 years. Cowan said: “I am really looking forward to follow up and continue the path that Anders and the rest of the teams in Sweden, Norway and Finland have set. Continuous improvements in the way we are approaching and assisting our customers to become more profitable in today’s’ business.
50 BIKEBIZ MAY
The trade’s guide to sourcing stock, up-and-coming IBDs and the very latest products
THE SUN’S OUT and if my local store is anything to go by business should be in full swing with those early summer sales. But what’s going to be ‘big’ this summer? That depends on your surroundings and local facilities more than anything, though – if last year was anything to go by – road bikes will once again be in demand. Supply should be a touch better this year, too, with many factories having been working at full capacity for some time now. Demand grew to such heights last summer that this year a few of the UK’s larger distributors have spotted an opportunity and brought in a few alternative brands just in time for summer stock up. It will be interesting to see if dealers stay true to the ‘big boys’, or whether the temptation of change lures some into new stock deals. Whether or not supply is to be a problem this year, dealers I’ve spoken to are being cautious. One warned that placing a deposit on a bike was more necessary than ever before, as supply is “almost certain” to cause concerns should the weather remain strong. Dangling the option of placing a deposit in front of a customer keen to get cycling is one of the easiest ways to
Sometimes a nudge toward an impulse buy can work wonders. Try “ would you like to place a deposit...?” secure a sale while the weather is favourable. The customer already wants the bike, so sometimes just a little nudge toward an impulse buy can work wonders. Failing that, have you mentioned the C2W scheme, or finance options? Much like the suppliers, dealers now have a peak period in which to create opportunities. In last month’s BikeBiz, event attendance was touted as one way of drawing in new custom. Have you ever attended any summer cycling events as an exhibitor or partner? If not for the sales, these events can work wonders for marketing your business to both old and new faces. Word on the grapevine already suggests that workshops are heavily backlogged, despite the fair weather having only been around for a matter of weeks. Could a temporary mechanic ease the backlog and thus allow you to take on more work? There’s plenty out there seeking work at present. With more bikes coming into the country this year, the most direct comparison to be drawn between last summer and this season now entering full swing, is that the supply is there to satisfy the demand. The MET office has tentatively predicted a ‘warmer than average’ summer too. Based on that clear sky prediction, I’d say the trade is in for a very strong and consistent summer. Mark.Sutton@intentmedia.co.uk
IN THIS MONTH’S ISSUE DEALER PROFILE
Gary’s Bikes claims “if we can’t do it, it can’t be done.” Find out why Gary Harris is so confident in his biz on page 53
ENERGY AND NUTRITION GUIDE
Most larger suppliers now offer a nutrtion brand. Flip to page 55 for a guide to the market’s potions and snacks...
WOMEN’S CYCLING PRODUCT Cycling will be on many women’s lists of ways to stay in shape. Turn to 57 for hot product tips tailored to ladies...
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THE DIRTWASH BICYCLE CLEANER RANGE Quick to apply, safe to use, easy to rinse – formulated to be kind to you and your bike • Dirtwash Bike Cleaner 100% acid free cleaner – cleans quickly and safely with minimum scrubbing 1 Ltr Spray 03028 5 Ltr Refill Tub 03031 25 Ltr Refill Tub 03033 • Citrus Degreaser Available as a liquid or spray, it’s specially formulated to degrease chains and gears 75ml Liquid 03017 250ml Spray 03023 400ml Aerosol 03002 1 Ltr Refill Tub 03022 25 Ltr Refill Tub 03030 • Metal Polish Unique formula polish suitable for chrome, stainless steel, aluminium and all other metals 75g Tube 02007 • Disc Brake Cleaner A heavy duty, rapid drying cleaning spray specially formulated for disc brake systems 250ml Aerosol 03029 • Chain Degreaser Machine A robust chain driven degreasing machine with four-sided brush action Machine and 75ml bottle of Citrus Degreaser 06017 • Hand Cleaners Kind to the skin, tough on dirt – with polymer beads to aid cleaning Beaded Hand Cleaner 5 Ltr Tub 03008 Citrus Hand Cleaner 500ml Tub 03020 • Brushes A tough, high quality range of brushes specially shaped for cleaning bicycles Sprocket Brush 06012 3 Brush Set (Tapered, Frame and Sprocket Brushes) 06013 2 Brush Set (Tapered and Sprocket Brushes) 06020
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‘If we can’t do it, it can’t be done’ Telephone: 0117 9661590 / 07816 515082 Web: www.garysbikes.co.uk Email: firstname.lastname@example.org
Address: Parson Street, Bedminster, Bristol BS3 5QQ Opening Hours: “Always open for appointments, to suit our customers”
...so says the motto of South West cycle retailer Gary’s Bikes. Jonathon Harker talks to store owner Gary Harris about a life in the industry, the strength of word-of-mouth and how he is incorporating electric bikes into his business…
“A high point of business was providing mechanical assistance to last year’s Ride 24. A rider from the Sky team fell off. He thought his bike was a write off – but I repaired it before he was patched up by the medical team.” Gary Harris, Gary’s Bikes
How has business been over the past 12 months? Business has been steady, but more importantly, it’s been up.
Do you have an online shop to complement the business? The Gary’s Bikes website is contact and information only.
Does the shop specialise in any sectors? At Gary’s Bikes we specialise primarily in wheel building and pride ourselves on a quick turnaround in most aspects of work. Normally, riders put all their effort into training for a big ride, then remember at the last minute that their bike is in desperate need of some mechanical attention.
How much cycle-to-work business do you do, if any? I do not have any cycle-to-work business.
How long has the shop been established? Can you give us some of its history, or your background in the trade? I have been in the bicycle trade in many capacities since leaving school. I started off training as a frame builder and tea maker, and worked my way up from there really. I’ve done it all, from stripping and rebuilding three speeds to making wheels.
Do you have a workshop? If so, how much of the business revolves around it? Yes, I do have a workshop and about 90 per cent of my business is done there. What do you predict will be the most popular bike sector in 2010? Well, I predict two sectors for growth in 2010: a) Quality electric bikes and the repair and maintenance of them. Riders won’t want to get their hands dirty, so will be willing to pay for good maintenance for their bikes. b) Titanium touring and race bikes for the sporty ladies. A
company called Qoros is one to keep an eye on. Can you recall a high point of being in business? A high point of being in business was while I was providing mechanical assistance to last year’s Ride 24. A rider from the Sky team fell off, injuring himself and his bike. He thought his bike was a write off – but I repaired it before he was even patched up by the medical team and then he was able to continue the ride. And a recent low? A recent low would be not getting this information to BikeBiz on time. How do you market the shops’ business? I tend to be quite low key when it comes to marketing. Most of my business is through word-ofmouth and via supporting local and national charity cycle events, especially those organised by Action Medical Research.
Do you stock electric bikes? No, I don’t stock them, but I do repair electric bikes for a local retailer. What are your short and long term ambitions for the store? My ambition for Gary’s Bikes is just to keep the business growing, steadily. Is there anything else you would like to add? I am happy to receive wheel building work from trade as well as retail, tandem wheels, race wheels, and so on. I am able to collect and deliver to retailers if necessary. I am also willing and happy to supply mechanical back-up for charity and sportive rides across the country. I have a good network of cycle mechanic contacts who can also provide assistance when and/or where necessary. Our business motto: ‘If we can’t do it, it can’t be done.’
BIKEBIZ MAY 53
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Food for thought... Granted, not every customer who comes through the door will be doing marathons, though competitive cycling is an increasingly big market. Does your store have the nutrition stock to support serious cyclists through their training? Mark Sutton tucks in to a few of the market’s nutrition solutions…
2Pure CLIF BUILDER’S bars are another new addition to the Clif range for 2010. Featuring 20g of all-natural protein (from soy and nuts) Clif Builder’s bar is the perfect way to build on each period of exercise. Unlike many other protein bars, a Clif Builder’s bar has no trans fats or hydrogenated oils. They’re crispy, tasty and entirely natural. Coming in three flavours, chocolate, mint chocolate and peanut, the Builder’s
Madison AUSTRIAN ENERGY drink brand Red Bull shot into the mainstream drinks market in the early 1990s, though didn’t become common in the UK until several years later. Containing taurine, glucuronolactone, caffeine, B vitamins, sucrose, phenylalanine, and glucose, Red Bull’s main effects are to stimulate the body and mind, though many of the ingredients work as natural antioxidants. Primarily, the drink is designed as a performance
Extra BORN FROM a starved trip to the Andes Mountains, the Mule Bar was created to be a natural solution to the need for a long-burning energy source. Made in the UK, Mule Bars always have a memorable name, such as Mango Tango, Piñacolada, Chocolate Fig Fiesta or Liquorice Allsports. The firm also has many ethical policies, one of which is based around its
bar has a taste to suit all palates. Clif has developed what it calls a women’s specific snack named the Luna, which it says is in response to calls for nutrition more specific to the female diet. Each Luna Bar packs in 23 vitamins and minerals that contribute to a woman’s overall health. Two flavours of the Luna are on offer, Caramel Nut Brownie and Nutz over Chocolate. Electrolyte drinks are also available in 910 gram tubs, which equate to 45 servings when mixed with water. 0131 448 2884
enhancer, upping reaction speeds and stimulating the body’s metabolism. Madison customers have three stock-up options when taking on the brand. The first involves a commitment of one case per month and includes a slimline countertop fridge. The second doubles the package, though gives the dealer a 24 can capacity fridge. Finally, for the largest commitment, full size vending machines are also available. These come with a four cases of 24 cans, per month, stock commitment. 0208 385 3385 environmental commitments. Donating a minimum of one per cent of its annual sales to environmental organisations, Mule Bar is actively working to protect the sources from which its ingredients are drawn. Packets are made from recycled material and all print is done with vegetable inks. Ingredients are all organically sourced and certified by the Soil Association, as well as Fairtrade sourced, thus supporting sources with a fair wage. 01933 672 170
Science in Sport SCIENCE IN SPORT provides a wide range of energy and nutrition product, from recovery bars, to muscle building supplements, electrolyte replacements and much more. Available to UK dealers via Moore Large, SIS originally grew in the cycling world via the use and endorsement of
Saddleback ACCELERADE is carried exclusively within the UK bike trade by Saddleback, which stocks the entire range of powder solutions, gel sachets and nutrition filled bars. Recovery product is key to the Accelerade catalogue, with one formula, dubbed Endurox R4, claiming to replenish muscle glycogen levels by 128 per cent more than a typical carbohydrate drink. It is believed that this recovery formula will achieve quick results, with the marketing material stating endurance will be extended 55 per cent in the next workout. Flavours for the R4 formula
its products by Chris Boardman, but has gone on to be an cycle industry staple in the sector. Among the products on offer from the firm is the PSP22 Energy High Energy drink. Ideal for long work-outs, this carb loading product can be used at high concentrations to provide a top-notch energy drink. With a fast and sustained energy boost, the High Energy drink is ideal before, during or after exercise. 01332 274200
include chocolate, vanilla, lemon and lime. For the athlete on the move, Accelerade produces some handy jersey pocket-sized snacks. The first of these is the Forze bar. This snack bar holds a natural blend of fats, protein and calcium, which when combined engage the body’s natural appetite control signal. Flavours for the Forze bar include cranberry nut and chocolate peanut. 01454 299965
Harris Active HARRIS ACTIVE carries stock of both the Isostar brand and a new ‘Squeezy’ range, among others, spanning everything from various bars and gel sachets, to powder mixes. The Squeezy range is one of the wholesaler’s latest additions and covers a comprehensive range of product. Retailers can take stock of drinks, gel sachets, gummy chews, bars and more. Squeezy products are perfectly tuned to the needs of the body and contain only the natural ingredients
required. The range also covers natural weight loss product made from whole wheat. Through a patented double fermentation process, this formulation stimulates fat-burning to cause weight loss without promoting hunger or muscle wastage. 01268 491036
The UK’s largest Cycle Show returns to Earls Court from October 7th to 10th 2010. Exhibitors featuring nutrition and energy product at the October show will include: Torq BIKEBIZ.COM
BIKEBIZ MAY 55
ENERGY AND NUTRITION
Paligap TORQ HAS developed its range of performance nutrition products alongside its sponsored athletes to gain accurate feedback taken from competition. The firm does its research too. Having critically analysed every competitor product on the market, Torq takes on board the best features from the findings and compiles the best of the best with its own improvements. Research and development has been key to improving Torq’s recipes over the years Torq’s product is free from anything artificial. The firm absolutely refuses to use ingredients that are not derived from
Lambda Sports ZYM IS A key provider of electrolyte replacement drinks, supplying dissolvable tablets. With the endurance version in a lemon and lime flavour, or the Catapult version of raspberry flavour with a kick of caffeine, sports people can keep hydrated easily and without taking on carbs. Zym is the product of choice for a number of wellknown cyclists in the UK, including both Mike Cotty and Helen Wyman. Zym is available in tubes of ten tablets costing £5.99 each at retail, as well as boxes of 20 individually wrapped tablets for £9.99. Also available are Zym branded biodegradable 500ml TACX water
Upgrade MOTORTABS, aptly named according to their tablet form, turn ordinary water into a smooth, refreshing sports drink. Tablets are individually wrapped in air tight foil packages that protect them from the elements. The tablets rely on an optimal ratio of sodium/potassium and a unique blend of three energy sources (dextrose, sucrose, maltodextrin), providing a well-balanced array of ingredients. Consuming the mix also restores electrolyte balance and provides a solid energy profile to help maintain peak performance throughout training, racing
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natural source, or that don’t naturally occur within the human body. Torq’s developers insist that artificial ingredients like sweeteners offer no performance advantage, can cause stomach discomfort and could potentially harm your health in the long term. Advance compounds like D-Ribose, HMB and L-Glutamine naturally occur within the human body and represent some of the most potent supplements available on the market today, so that’s why you’ll find each included in Torq’s bars, gels and other product. 01454 313116
bottles. Lambda Sports is the UK importer for the brand. 0870 777 4970
or exercise sessions. Athletes may customise each bottle based on individual fluid intake requirements by using one, one-and-a-half or two Motortabs for every 591ml or 720ml of water. The tablets dissolve in just a few minutes in room temperature water – there is no sediment or residual settling, as dissolution is thorough and complete. Cleaning bottles, hydration systems and reservoirs is quick and easy as a result. Customers can pick up individual tabs for £1.15, or a box of 12, containing three of each flavour for £12.99. Flavours are fruit punch, lemon and lime, orange and grape. 01403 711 611
Raleigh THERE ARE only two nutrition brands that sell significant volume into UK cycling, High 5 is one of them. High 5 products are manufactured in the UK and are sold worldwide, offering stockists a healthy margin for the retailer. Proven by independent research, High 5 claims to out-perform competitors’ sports drinks from SiSPSP22, SiS GO, Maxim and Endura. As part of a Race Faster Program, High 5 is so confident in its product that it offers a 100 per cent
Walkers BRITISH CYCLING has worked with Manchester-based sports nutrition company CNP Professional to develop a new energy gel. Called Pro Energy Max, the colaflavoured gel is designed to not only give an energy boost, but also maintain energy levels and heighten mental alertness. It will be used by both Team GB Cycling and the Sky Pro Cycling, which will be taking part in the Tour de France. The energy gel comes in a 45g singleportion tear-open sachet and is designed to be taken during exercise or competition. What makes Pro Energy Max different is its formula, a targeted combination of
Zyro AT JUST £1.25 a pop, Powerbars’ gels are adaptable in the way that each sachet can be diluted in water, or eaten straight from the packet. Having a thin consistency, the gels contain the C2Max carbohydrate formulation with extra sodium, the key electrolyte lost in sweat. Swallow one down with some water and 107kCal will be in your system very quickly. Two caffeinated flavours are available too, with both the blackcurrant and green apple sachets carrying 50mg each. Noncaffeinated flavours include strawberry
money back guarantee should an athlete fail to race substantially faster using the Super Carbs performance drinks – no matter which brand of nutrition they have used in the past. As well as point of sale solutions coming free with qualifying orders from Raleigh, High 5 also offers ‘Race Faster Guides’ to teach customers how to get the most out of the product. Ongoing marketing and promotions such as the current ‘buy three for the price of two’ on the new ‘IsoGel’ product and, previous magazine cover promotions for High 5 ‘Zero’ ensure High 5 continues to grow and customers keep coming back 01773 532600
caffeine for instant energy, guarana for slow-release energy, carbohydrates to maintain glucose levels, and electrolytes for rehydration. It also contains B vitamins that allow the body to convert the ingredients more easily, to deliver the energy boost to the athlete. CNP worked closely with Nigel Mitchell and his team to ensure that Pro Energy Max is not only easy for the body to digest, but also tastes good. Once the athletes had settled on cola, CNP developed several flavour variations before the final one was selected by the athletes and nutrition specialists. CNP Professional: 0161 368 3850
and banana, lemon and lime, vanilla and tropical. Due this spring at Zyro are Powerbar’s ‘Natural Energy Bars’. These products are made by mixing wholegrain oats with lots of tasty natural ingredients. Designed to digest slowly, these soft, chewy bars contain the optimum composition of complex carbohydrates, fibre, protein and no more than 4g of fat for longer lasting energy, while tasting delicious. With three distinct flavours, including a first-ofits-kind pleasantly savoury option. Natural Energy bars are also free from artificial colours, preservatives and flavourings. 01845 521700
One for the ladies Concerned you’re not serving the women’s market and missing out on a wealth of potential sales? Jonathon Harker takes a look at the latest on offer for the industry…
THE MANUFACTURER’S female range is fresh to the market, with the first product having only arrived in March. The line-up includes female versions of menswear products. The firm is also developing a grass-roots team in the South East – feedback from whom will be fed into continuing product development. Rapha’s women-specific lines include the Classic Jersey and Stowaway Jacket (pictured), with both available in red and cream. As the firm rightly points out, the subtle red and cream trim throughout the range has no flowers in sight. Cycling Shorts are also available, with a high waist band for comfort and to avoid exposed flesh on the back and provide a snug fit around the waist. The shorts
BUFFERA SUPPLIES women-specific products from Buff and Sue Me, including the women’s Slim Fit Buff from the former. With the same features as Original Buff – including a seamless tube of polyester microfibe – the Slim Fit is of course slightly narrower to fit a smaller head and neck. It measures between 50 to 55 cm, rather than the Original Buff’s 53 to 62 cm. Moving on to SueMe, the brand produces tees and hoodies cut specifically for a woman’s shape. Featuring soft durable fabrics and water based inks on prints, the sweats are heavy enough to keep customers warm with set-in sleeves for improved silhouette. The Tees are lightweight and comfortable, combining bamboo viscose and organic cotton. The Tees are also ideal for layering and boast a hidden zip pocket.
are cut longer in the leg, providing a more flattering silhouette. Rapha has plans to expand the range to further accommodate that all-important female customer base. Rapha: 0207 488 5000
Buff: 0844 800 9716
The UK’s largest Cycle Show returns to Earls Court from October 7th to 10th 2010. Exhibitors featuring women’s products at the October show will include: Endura, J D Cycles, Pashley, Polaris Apparel, Wiggle BIKEBIZ.COM
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Rapid Racer Products
X-bionic THE X-BIONIC brand aims to cool down riders, and therefore speed them up. Confused? Well, the firm says that scientists have discovered that endurance athletes use up to 97 per cent of their energy just regulating their body temperature. So, X-bionic keeps the rider cool, leaving plenty of energy for pedalling. The cunning technology uses the rider’s own sweat to cool them down, leaving a thin film of sweat on the skin in the active phase, proving cooling during evaporation. Excess sweat is processed and evaporated by the 3DBionicSphere-System. The technology is employed in men’s and women’s ranges. The latter uses the 3D-BionicSphere System in the chest
RRP’S NEOPRENE mudguard – NeoGuard is specifically designed to prevent mud and spray from getting in the face and eyes. Available with an eye-catching neon pink logo, the NeoGuard is designed to throw mud off every time the fork compresses, disposing of unwanted mud that affects riding performance and keeping the bike light and agile. Fast and simple to fit the lightweight mudguard is perfect for both downhill or crosscountry riding, according to the firm, making it an essential for the weekend warrior. RRP: email@example.com
Paligap THE DISTRIBUTOR brings the Sombrio clothing range to UK retailers, including everything from gloves and socks to jackets, shorts and jerseys.
The Licious Jersey (pictured) is a unique multi-panelled design with three-quarter length sleeves. As well as being FRD slim fit, the garment has undergone wicking and anti-bacterial treatment, and is available in burgundy and black. The Wingwoman Athletic Jacket is also FRD slim fitted, available in charcoal and black. This lightweight wind jacket is DMR coated, with a shock cord waist band tension system and a hood working on the classic drawcord system. The extremities are covered too, with the Senza glove boasting a huge range of features, including construction from an abrasion resistant corded nylon for maximum durability. The adjustable wrist closure provides a personal custom fit, while the four-millimetre gel heel palm pad and moisture wipe thumb are both new features. Paligap: firstname.lastname@example.org
Fox FOX’S EXTENSIVE women’s range includes protective gear and apparel. The Diva shorts (pictured) have an 100 per cent polyester shell and a detachable liner made of 88 per cent nylon and 12 per cent spandex. Zip closure is at the sides for an aesthetic and flattering fit and thigh vent zips control airflow and breathability. The Diva is priced at £55. In the protective sector, Fox’s Flux helmet is a trail/all-mountain bike helmet, with what the firm describes as a slightly softer touch for women riders. A deeper rear profile of the EPS shell offers more comprehensive coverage than a traditional XC helmet, with 20 ventilation ports for airflow. Priced at £70, the helmet also includes a removable visor.
THE US-BASED helmet manufacturer says that it has worked harder than ever to produce a female-specific helmet range in 2010. With helmets cleverly designed to be appropriate across a spectrum of sectors and sports, the stylish range includes the Berkely – a lady-specific helmet with a super lightweight Zip Mould construction. The low volume helmet comes in a range of colours and sizes (pictured) and is appropriate for the daily commute or the BMX championship. Bern retailers are listed on www.ultrasporteu.com. Bern: 01332 813150
COYOTE SPORTS offers ladies helmets in both mountain bike and freestyle/BMX at competitive prices and in all sizes, the firm tells us. All Coyote Sports’ helmets feature ring fit adjustment and come supplied in colour boxes. But it’s not just helmets at Coyote Sports. The firm also has a line in natty bags, specifically targeting the female market. The Liberty range of coloured panniers and seat bags come in a range of colours, are waterproof and come complete with fittings to attach to the bikes.
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area, providing cooling without overcooling, and underarm SweatTraps, preventing dripping sweat. For more on X-bionic, head to the website detailed below. X-bionic: www.x-bionic.com
Fox’s reflex gel gloves provide female riders with gel palm to help relieve hand fatigue, with embossed silicone detail on fingertips, TRP wrist tab closure and Terry thumb. Fox: www.foxeurope.com
Coyote also carries a wide range of saddles under a variety of brand names including Selle Royal, Velo and SMP brands, all specific to ladies. Coyote Sports: www.coyotesports.com
Chopperdome NETHERLANDS-BASED Chopperdome exclusively supplies the Po Campo bag range. Designed in Chicago, the bags evolved after the creators were tired of arriving at the office sweaty from carrying a bag on their backs, or arriving at a bar with a huge messenger bag, of which both occurrences meant the deduction of some serious style points.
The Po Campo lines solve the age-old problem of fusing fashion and function, with the handlebar bag (in brick red and cedar stripe) and the rack bag (in tree bark and green floral). Other female-specific lines available through Chopperdome include the No Monro dressclips – perfect for holding garments in place while cycling – and the avant garde wet and dry couture rainclothing. Chopperdome: www.thechopperdome.nl
SEEMINGLY LIKE many women in the cycling world, Coreena – one half of the Loeka brand – was frustrated by the lack of decent cycle products available to women. The brand, run by cycle nuts, went on to launch at Interbike 2006 and has since grown into a full line of stylish clothing, suitable for most outdoor activities. Loeka’s lines include short sleeve jersey – the Loeka Sky. Available for £39.99 RRP (with a long sleeve version at £49.99, and three quarter-length sleeve available in some colours at £45.99) is pitched as the ultimate performance top. All-mountain shorts Amber Energy (RRP £59.99, capri length £65.99) are designed for hanging around town or riding crosscountry, light downhill or commuting. These technical shorts come with a builtin mesh liner and side zip vents. Loeka also stocks waterproof shell jackets suitable for commuting and more, available at retail for £119.99 RRP. Hotlines: 0131 319 1444
THE HIGH TECH Australian firm specialises in compression clothing, having launched its first cycle-specific range last year. The line-up includes five pieces for women – shorts, bib shorts, three-quarter bib tights, longs and bib longs. Each features high-quality chamois engineered in Italy, specifically designed for the female anatomy. The chamois features what Skins calls ‘Elastic Interface Technology’ – an advanced form of padding race-tested for cycling. Different types of foam were used in the construction of these garments, with varied densities providing ideal weight distribution on the saddle and enabling three-way stretch. The range also boasts a unique cut that is designed to provide greater movement and reduce friction for maximum efficiency in the riding position. For more on the brand, contact Piracy Corporation. Skins: 01892 821152
Shutt Velo Rapide BRITISH-BASED Shutt has only been on the scene since 2009, but has forged a name for itself with well designed, high quality cycling garments made in Sportwool. Shutt’s Signature Sportive has been specially developed for sportive riders who don’t necessarily want to look like a wannabe pro, but is not averse to a spot of colour. Based on the design of a traditional club style jersey, the Signature Sportive is made from Sportwool, which is designed to supply superb comfort and performance whatever the style of the rider wearing it. Available in two colours – black and duck egg blue – with Shutt’s signature colour banner on the hoop, the jersey features a quarter zip, reinforced pocket design and no compromise, says Shutt. Shutt Velo Rapide: email@example.com
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Sport Direct THE FIRM supplies lady-specific helmets to the cycle trade, including the Vortex and Vapor – both of which are junior-specific too. The Vortex, coming in a nifty pink and silver, features 18 cooling vents with insect mesh, a superior quality headlock, adjustable quick release chin strap and padded chin straps. The Vortex is approved to the CE-EN1078 standard and prices are from £5.75 wholesale and trade. Also up from Sport Direct is the Vapor, in pink, black and silver.
Featuring more vents (22) and that all important insect mesh, the Vapor shares many features with the Vortex, including padded and quick release chin straps. Prices are from £6.99 wholesale and trade on request. Sport Direct: 0845 269 3069
Moore Large THE DISTRIBUTOR’S diverse range of brands stocking women-specific products includes Tifosi, with optics sporting technologically advanced features tailored for the serious female athlete. The 2010 collection includes Lust – a brand new frame aimed at the serious female athlete in Pearl White and Black and Pink, retailing at £32.99. The
DEA model is also designed with the female athlete in mind, coming in three colour options – Black and Pink, Gloss Wood and Leopard – at £49.99. Lake’s CX211 Triathlon shoe comes in a women-specific version at £82.99, with a competition fibreglass injected nylon sole, with injection moulded heel counter anti-microbial liner. Quirky brand Knog’s also covers a range of products appropriate to the female market, from the new Knog Frog Strobe lights, to the Boomer LED powered light and bag range – including the Pug, retailing at £24.99 available in three colour options. Finally, Limar helmets offer a comprehensive choice of models and colours for women at competitive RRPs, including female-specific designs 575 MTB, 510 Sport Action and X Gen – multi sport helmets. Moore Large: firstname.lastname@example.org
Cube CUBE HAS a range of nine women’s performance bikes, plus bikes in the cross and trekking categories. Cube’s female bikes have adjusted geometry – such as a shorter top tube, higher headtube for comfortable riding position, and adjusted components – like the crank length, handlebar, women’s saddle, ergo shifters with shorter reach and ergo grips on mountain bikes. Hero product for 2010 is the Access WLS GTC at £1,499. While the new Axiel GTC WLS is a top range carbon road bike designed for women, at £1,799. The firm tells BikeBiz that it has seen a strong growth in demand. For 2011 it is
planning to expand its women’s range with extra models filling gaps in the current range. Cube also carries a wide range of women’s clothing, including jerseys, jackets and shorts. Cube: 0031 180 441 351
CSG UK PRICED AT £499.99 is Charge’s Lazy Susan. Meanwhile Mongoose’s Khaldi Single comes in a ladies version at £279.99. From the Summer brand the amorously monikored Love costs a mere £299.99. The GT brand provides the Avalanche 3.0D for ladies at £379.99 and the Aerostream Ladies at £549.99. CSG UK: 01202 732288
Cannondale THE RZONE Twenty Feminine, priced at £1,799, is an improved, shorter-travel version of the much-heralded RZ One Forty. According to the firm, the all-alloy One Twenty is ideal for ultra-endurance riders. The RZ One also features risingrate suspension, excellent rear wheel tracking, and is lightweight to boot – making it ideal for the trail. The Synapse Feminine Tiagra, priced at £999, is ripe for casual riding, fitness riding or even the occasional race. With custom-chosen saddles and bars that shorten reach and fit women riders better, the Tiagra is available in Hi-HOM, carbon and alloy models for a range of performance and pricing. Cannondale: www.cannondale.com
ZYRO’S ALTURA offers a range of female cycle clothing – from the likes of the Ascent Baggy Shorts (SRP £39.99) and the Spirit Short Sleeve Jersey, to the new Quantum MTB range and women’s Progel performance lycra gel shorts. Minoura’s M60-D (SRP £109.99) is the new entry level trainer from the brand for workout and spin sessions. Prologo meanwhile, has a Choice Dea saddle – featuring an 11mm thick cover with twin get for maximum comfort in a range of colours. Bodyfit produces female-specific products too, including the i-Flex Voyager (SRP £29.99), Spring Flex and Tourlite Gel (the latter two at £19.99 each). Hydration brand Camelback also provides female-relevant products, such as the Luxe – a three litre hydration pack pitched as the definitive MTB system for keen female riders. Female-specific products are also available from Abus, Zefal, Rixen and Kaul, and Dahon. Zyro: 01845 521700
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BikeBiz is keen to publish your opinions, whether they’re from letters, emails or via BikeBiz.com... Mail to: Saxon House, 6A St. Andrews Street, Hertford, Hertfordshire SG14 1JA
The long way round ON AUGUST 28th 2010, Bob’s Bikes Charity Ride 2010 is set to take on its biggest charity ride yet. The ride will follow the trans Pennine trail from Hornsea in East Yorkshire to Southport in Lancashire by cycle. We will clock up 215 miles in four days, using only quiet country lanes and off road paths, canal paths and country parks and then... turn round and come back. That’s going to be 430 miles in ten days. We are looking for riders who can come along either way, or the whole route if they wish, raising as much money for our chosen charity and the rider’s own
Post offence Following the news that the Royal Mail was preventing posties from riding cycles – due to concerns over safety – the trade reacted angrily… THE ROYAL MAIL’S moving to phase out bicycles is totally counterintuitive. Cycling is in the middle of a revival, with over one million journeys a day being made on the National Cycle Network alone. Over two-thirds of the country lives within cycling distance of their workplace, and more and
more cyclists are commuting by bicycle. Following a user survey, in which 53 per cent of respondents wanted bicycle storage, flat sharing website Easyroommate.co.uk introduced an option to allow flat-seekers to choose properties with bike storage
and landlords to advertise it. Just two months after the introduction of the option on the website, one in five of 12,500 Easyroommate landlords now promote their bike storage facilities to appeal to prospective tenants. Jonathan Moore, director of easyroomate.co.uk
Star Letter Whether it’s a hand-written, sent-through-thepost letter, email or a comment made on the BikeBiz forum, the best letter of the month wins a prize from Oxford Products. This month the lucky winner will receive Oxford’s super duper new Magnum U Lock with £1,000 anti-theft guarantee.
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Email: Jonathon.Harker@ intentmedia.co.uk
charities in the process. Our event will be fully marshalled by Sustrans rangers and all equipment will be carried in a support vehicle. So, if you like to cycle, camp and maybe test yourself a bit, come and join in. We are also looking for sponsors and supporters to enable us to make a difference to a lot of peoples lives. Further information can be obtained from Bob’s Bikes at 327a Beverley Road, by telephone 01482 443277, or by email at email@example.com Stuart, Bob’s Bikes
Riding LEJOG for Brum and Zambia youths WE WILL BE putting ourselves through a gruelling 900+ mile ride, cycling the length of the country from John O’Groats to Lands End, in the summer of 2010 to help charities that are close to our hearts – the Zambia IDEALS project and Best Chances. Both charities are dedicated to changing the lives of young people, albeit in very different areas of the world. The IDEALS project aims to empower young people using sport as well as educating local people about HIV and AIDS. The second charity is one which we are fundraising for in Birmingham. Best Chances aims to address economic and social disadvantage in the Edgbaston area by working to remove financial obstacles, which inhibit the achievements of young, talented individuals.
“We’re looking for help to help us create a positive impact on so many young lives.” We are currently looking for help with sponsorship, equipment or expertise. We have yet to acquire two road bikes capable of carrying us the distance and are seeking help urgently. Without the equipment, we will be unable to impose a positive impact on the lives of so many young people. If anyone can provide us with any advice or support then we would be very appreciative. Ben Inshaw and Becky Lilley justgiving.com/benandbecky/
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EVENTS AND EDITORIAL PLANNER
TEAM GB BIKE WEEK 2010 Saturday June 19th-27th Nationwide
EPOS FOCUS CYCLE LUGGAGE GEARS, BRAKES AND CHAINS Editorial Deadline: May 7th
Advertising Deadline: May 12th
To advertise call Carly Bailey on +44 (0) 1992 535647, or email her at firstname.lastname@example.org For editorial contact Jonathon Harker on +44 (0) 1992 535646, or email him at email@example.com
May 2010 TOUR DE PRESTEIGNE Saturday May 8th – 9th Preseigne, Wales www.tourdepresteigne.com
June 2010 ORIGINAL SOURCE MOUNTAIN MAYHEM 2010 Friday June 18th – 20th Eastnor Castle, Ledbury osmountainmayhem.co.uk
Cycle Computers: Heart Rate Monitors, Navigation and more BMX: Bikes & Accessories Editorial Deadline: June 4th Advertising Deadline: June 9th
AUGUST 2010 Bicycle Lighting Complete Bikes Editorial Deadline: July 9th Advertising Deadline: July 14th
SEPTEMBER 2010 Children’s Bikes and Accessories Carrier Racks Editorial Deadline: Aug 6th Advertising Deadline: Aug 11th
OCTOBER 2010 Clothing and Accessories Cycle Show Special Editorial Deadline: Sept 3rd Advertising Deadline: Sept 8th
NOVEMBER 2010 Stocking Fillers Trailers and Trailer Bikes Cycle Review Editorial Deadline: Oct 8th Advertising Deadline: Oct 13th
DECEMBER 2010 Review of the Year Retail Survey Core Bike Preview Wheels, Tyres, Inner Tubes and Pumps Editorial Deadline: Nov 5th Advertising Deadline: Nov 10th
THE BIBLE IS BACK! BIKEBIZ.COM
TEAM GREEN BRITAIN BIKE WEEK 2010 Saturday June 19th – 27th Nationwide www.bikeweek.org.uk CTC YORK CYCLE SHOW Saturday June 19th – 20th York Racecourse www.yorkcycleshow.co.uk PRESS CAMP 2010 Tuesday June 22nd – 25th Deer Valley, Utah firstname.lastname@example.org VELO-CITY GLOBAL Tuesday June 22nd – 25th Copenhagen http://welcomehome.dk
BIKERADAR LIVE 2010 Saturday July 10th – 11th Brands Hatch, Kent live2010.bikeradar.com BIKE EXPO Tuesday July 22nd – 25th Muenchen, Germany www.bike-expo.com BIKE DEALER CAMP Thursday July 29th – 31st Deer Valley, Utah email@example.com
August 2010 AUSBIKE – AUSTRALIA CYCLE TRADE EXPO Saturday August 21st – 23rd Melbourne www.ausbike.com.au
September 2010 EUROBIKE 2010 Wednesday Sept 1st – 4th Friedrichshafen, Germany www.eurobike-show.de INTERBIKE 2010 Wednesday Sept 22nd – 24th Las Vegas www.interbike.com
July 2010 TOUR DE FRANCE Saturday July 3rd – 25th Holland, Belgium, France www.letour.fr
CYCLE SHOW 2010 Thursday October 7th – 10th Earls Court, London www.cycleshow.co.uk
For more cycle trade dates: www.bikebiz.com/events
For advertising opportunities contact Carly Bailey: Carly.Bailey@intentmedia.co.uk | 01992 535647 BIKEBIZ MAY 65
SKS unveils a bottle-shaped tool kit, new WTB TCS tubeless tyres arrive at Hotlines and Seventies shows off Kink 2011completes...
Big BMX Big BMX.com 0800 7838 278
Rotor Agilis crankset Velotech 07815 731664
NOW AVAILABLE through SKS’s three UK distributors is the CageBox – a plastic casing enclosing a variety of tools and mimicking a water bottle. As a result, the ‘bottle’ snugly tucks into all cages available. The casing itself weighs a similar amount to a standard bottle, but within it riders are expected to store a miniature pump, as available from SKS, multitools and even spare inner tubes or repair kits. The fully sealed, spoutless bottle has a 0.905 litre capacity.
The makers behind Big BMX – which will have arrived at UK retail by the time you’re reading this – designed the model with the bare minimum fundamentals required to be a bike. By paring down the elements, the manufacturer has kept the price of the ride relatively low where less can go wrong. The makers are keen to stress, however, that Big BMX is not a bike shaped object (BSO) despite the low purchase price (circa £330). It’s only cheaper due to having far fewer components than other adult bikes – sporting neither gears or suspension. For more information email info@BigBMX.com.
THE ROTOR Agilis crank has been completely revamped this season, technically and visually. Agilis cranks now share the axle and crank clamp design with ‘3D crank’ (a system proven by the Cervélo TestTeam), also allowing for a conventional installation procedure. This ultra-secure clamping system uses a single oversized DTT bolt to do the clamping job only two conventional bolts can do and integrates a replaceable threaded insert between the crank and the bolt, giving extra protection against product damage due to over-tightening. A road and cross-country crankset are also available.
Kink 2011 completes Seventies 0845 310 3670
Kenesis Maxlight XCPro3 Upgrade 01403 711611
WTB TCS tubeless tyres Hotlines 01313 191444
DROPS OF Kink’s 2011 BMX bikes land with Seventies in June and August. According to MD Stuart Dawkins, these are the first 2011 BMX bikes to hit UK shores. Beginning at £274.99 and spanning nine models priced up to £529.99, the range features 18 and 20-inch wheeled builds. The bottom of the line Curb model has been converted to carry 25/9 gearing and comes in three colours. Improvements have been made across the range’s spec, including higher quality cassette hubs on more models, tapered fork legs and more aftermarket product from Odyssey, Duo and Demolition.
USING THE same geometry as Kinesis’ new full carbon monocoque, Maxlight KM-810 race frame, the XCPro3 is totally new, and not an XCPro2 facelift. The welded gusset has gone, replaced by an Kinesis-exclusive, square section, SPF [Superplastic Formed] down tube. The frame also carries an SPF top tube. The carbon wishbone has a smoother, slimmer profile and a new layup for greater shock absorption and a reduced weight. Cable stops are now all tucked away underneath the top tube. The XCPro3’s hydroformed chainstays and machined dropouts are lightweight, laterally very stiff and dependable.
HOTLINES has just taken stock of WTB’s latest tubeless creations, including the much-anticipated Weirwolf redesign. The new Weirwolf is the product of a five-year long collaboration between top endurance downhiller Mark Weir and WTB’s own chief designer Mark Slate. The tyre incorporates an extra row of transitional tread between the crown and side knobs. The tough side knobs are terraced too, giving the tyre an all-important progressive and stable feel while cornering.
SKS Cagebox Raleigh, Madison, Chicken Cyclekit 01773 532600, 0208 385 3385, 01525 381347
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BIKEBIZ MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CALL CARLY BAILEY ON 01992 535647
The BikeBiz Marketplace offers a complete marketing package of print, online and editorial visibility, allowing companies the opportunity to maintain contact with readers each month without the associated cost of full display advertising. The BikeBiz Marketplace, and its associated online version, has been designed to offer readers a directory of all products and services in the bike trade.
The standard package includes: A quarter page advert in each issue Regular editorial coverage in the dedicated column Company details listed in the online directory with web link Company details listed in the BikeBiz Marketplace Contacts To get your company featured here contact: Carly Bailey on 01992 535647 or
Your presence in this section ensures that your company’s details are easily found, keeping you one step ahead of your competitors.
firstname.lastname@example.org Marketplace Rates: Quarter Page £175 (minimum six months)
BIKEBIZ MARKETPLACE CONTACTS BIKES AND ACCESSORIES Madison
01908 326 000
01454 313 116
01652 660 000
BIKE MAINTENANCE Weldtite
LIGHTING Exposure Lights
01798 344 477
Maxx Raxx Trading Ltd
0845 230 3799
01282 699 555
0117 972 4730
BMX PARTS & ACCESSORIES Seventies
0845 310 3670
RESPRAYS & REPAIRS Argos
COMPANY, BRAND, SHOP & SALES PROMOTION Peter Dobbs
01482 224 007
COMPONENTS Bob Elliot & Co Ltd
01772 459 887
07939 543 016
Pace cycles Ltd
01723 867 919
The Cycle Division
0845 0508 500
01798 344 477
TRAINING SERVICES ATG
01296 737 815
Cycle Systems Academy
08709 771 550
WATER BOTTLES Bottle Sport Wildoo Ltd WEBSITE SERVICES
0151 342 9799
0845 644 9424
0116 267 5145
BIKEBIZ MAY 67
COMPANY PROFILE STUART DAWKINS SEVENTIES
You’re having great success with sponsored riders in competition – how is this benefiting business? Although we sponsor a lot of riders (around 50) we have never put a huge importance on riders winning contests, or even entering contests. That said, we’ve recently had some really good results with Ty Morrow (Federal) coming second in last year’s X-Games Street and Dan Lacey (Federal/Primo/Lotek/Dub) winning the best trick contest in Estonia. We actually have signature Federal frames for both Ty and Dan launching in May and the increased coverage from contest results and web and print media will ensure both of these are big sellers. In your opinion, what’s the next big thing in BMX? Nothing as drastic as front brakes just yet. We don’t see any big differences for the immediate future, however we’re constantly monitoring sales patterns so we can react quickly if the market is changing. Often you’ll see Pro riders unknowingly start trends that then go on to be the next big thing in six to 12 months time.
TEL: 0845 3103670
Can you highlight a few items retailers should look out for in 2011? We often hear about dealers scared off by BMX because they feel it’s so fast moving with too many products to choose from. We have experienced staff who are more than happy to advise about trends, which products sell in certain areas and the market in general. We’re not looking for quick sales, but rather to build long-term relationships that will benefit both sides for years. Why should retailers choose Seventies for complete BMX bikes? We try to offer everything we feel will be beneficial to retailers. This includes high dealer margins, competitive retail pricing, holding large quantities of stock, protected dealer areas, free shipping on two or more bikes and flexible payment terms. Also, our catalogue (30,000 print run), promoting the bikes, print ads, sponsoring riders and producing web videos helps to create the demand from the end users to buy the bikes. When, if at all, is the next Seventies branded DVD due?
BIKES AND ACCESSORIES
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EMAIL: email@example.com WEB: www.seventies.co.uk Right now we’re not working on a DVD project. However we are always releasing exclusive web videos from trips and will also be sending the Primo team on Ride to Glory and the Federal team on Soulatour (Soul magazine’s French road trip). Both will be made into covermount DVDs and then released online. Tell us about your latest brand additions, Cult and The Make: Both are essentially new start-ups, but with huge followings in their respective countries. When Robbie Morales left Fit to start Cult many top pro riders left with him. It sent shockwaves throughout BMX and propelled Cult to a level of demand that many companies never reach. Demand is now so high that it’s hard to supply all our backorders, but we expect to have a steady flow of product in the coming months. Many dealers won’t be familiar with The Make, but it has been around for years building a strong following with Tshirts, DVDs and a unique approach to riding and trips. It’s only now that it has expanded into hard goods such as frames, handlebars and sprockets.
“The next big thing in BMX? Nothing as drastic as front brakes just yet.” Stuart Dawkins, Seventies
BIKES AND ACCESSORIES
BIKEBIZ MARKETPLACE BIKE MAINTENANCE
COMPANY, BRAND, SHOP & SALES PROMOTION
BMX PARTS AND ACCESSORIES
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BIKEBIZ MARKETPLACE EPOS
After 25 years of development in the cycle industry, The Abacus EPOS solution has truly come of age. The Abacus System is extremely stable and in addition to the 160 cycle installations, our software is used by accountants and distribution companies. The Abacus website design and build facility is the leader in the field. Abacus powered websites feature stock look up for easy admin, plus a content management system allowing easy user updates to key areas. In the world of EPOS, Abacus is the market leader.
Abacus Online: PO Box 79, Heswall, Wirral, CH61 1WF Tel: 0151 342 9799 Fax: 0151 342 9433 e: firstname.lastname@example.org www.abacusonline.net
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RESPRAYS & REPAIRS
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Let’s get statistical… This month’s bonanza of facts and figures reveals some shocking statistics on how many women cycle in the UK, and also how much a Brighton cyclist was fined for a long list of misdemeanors...
What Women Want, according to BikeBelles
10 Towns and cities have been selected to host the Halfords Tour Series. Canary Wharf gets the nationwide series off to a start at the end of May, finishing in Woking at the end of June.
£50 The potential cost for cyclists to register their bikes (with an additional annual £5 charge) if the proposed legislation becomes law in Jersey.
91% A recent survey organised by Sustrans’ BikeBelles website found that of the 633 women surveyed: 74% would like to see stylish products for women 45% would like to see female staff 43% would like enclosed area to try out bikes in safety 35% would like a dedicated women’s area with changing rooms and mirrors
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The percentage of the 633 women surveyed by BikeBelles.org who say that they would much rather support an independent bike business as opposed to a supermarket or chain.
79% The percentage of British women who don’t cycle at all, according to a Sustrans survey taken last year.
400,000 The number of employees (from more than 25,000 companies) who have made use of Cycle to Work initiative in the decade since it launched, according to Halfords.
1.5 million The number of bicycles Giant’s newly announced, sixth, manufacturing facility in China (via Bike Europe). Production is expected to start in 2011.
6% How much unit bike sales dropped by in France in 2009, compared with 2008 – according to Tous à Vélo (via Bike Europe).
£900 The amount a Brighton cyclist was fined for ignoring a red light, cycling without lights, cycling on the pavement and also failing to stop for the police in the East Sussex town. (Source: Daily Telegraph)
26% The increase in profits recorded by JD Sports in its financial year (up to January 31st). The retailer warned, however, that sales dropped for the ten weeks until April 10th.
BIKEBIZ MAY 75
k c a r T
• pendleton loafs around with
Egg-sellent bikebased fun Pics © Nick Hand
Mine’s a pint. Or a frilly blue tu-tu. It’s either one of those or a lot of baking foil (below) PROVING that bikes and treasure hunts go together like fish and chips, the two bedfellows paired up once again in the South West in April. As part of Bristol’s A Beautiful Machine – a two-week series of cycle-centric events in the city – female apparel brand and retailer Cyclodelic organised an Easter-themed Bicycle Treasure Hunt. Starting at Howies, Bristol, the event – in
She’s electric LIKE FANCY dress? Enjoy electric bikes? Then look no further than the Tour de Presteigne this month. Now in its fifth year, this eccentric electric bike rally is gathering an international reputation, with entrants from across the world descending on Presteigne, Powys in Wales – this year on the weekend of May 8th and 9th. The light-hearted rally includes a wealth of activities – including a Big
76 BIKEBIZ MAY
Treasure Hunt on the Saturday, with music, food and drink, plus the chance for participants to try out bikes from a number of e-bike firms, including Emotion, eZee, Monark, Powabyke, Gocycle, Wisper, UrbanMover and many more names from the sector. Find out more about the event and its ecological theme by visiting www.tourdepresteigne.co.uk or emailing email@example.com.
Spectacular scenery isn’t hard to come by on the Tour d’Africa THE TOUR D’AFRIQUE 2010 crossed its halfway point last month and by the time you read this will be mere weeks away from its finale in Cape Town. The epic ride spans the length of the continent, starting in Cairo and covering 120 days, 96 of which are spent cycling. The world’s longest bicycle event takes in ten African countries and some spectacular scenery – from the pyramids of Egypt, epic climbs in Ethiopia and the
notorious lava rock desert of northern Kenya, to the foothills of Mount Kilimanjaro and game reserves where the wildlife is said to be slightly frisky. The Tour itself is now in its eighth year. Pictured (left) is tour leader Gert Van Zyi in Mbeya (snapped by Allison Barnes) and Rainbow bush camp (right), snapped by Sam Vickery. For more on the event head to the site www.tourd-afrique.com. BIKEBIZ.COM
Send your pictures to firstname.lastname@example.org
hovis • treasure hunts and easter bonnets take over the streets of bristol
A slice of class BREAD AND cycling fans were in for a treat when Victoria Pendleton became Audrey Hepburn (well, not literally) for a new ad campaign last month. The British Olympic and World Champion track cyclist mimicked the not inconsiderable style of Hepburn for the latest instalment of the Hovis campaign that first saw Pendleton reenact the vintage Hovis ‘boy on a bike’
TV ad. The bread brand has a long association with cycling that spans back more than 100 years. This latest ad was aimed at encouraging the public to have breakfast, warning against the perils of going to work – or indeed embarking on some Olympian cycle training – on an empty stomach. For more head to www.hovisbakery.co.uk.
Breakfast at Tiffany’s actually consists of a slice of Hovis’ finest
The co bicycle mbined att ra s booze , bunnies, bo ctions of to ens were more t nnets and ure a h h igh tur an enough n out f o treasu r the re hun t
typically avant-garde fashion – encouraged riders to don their finest Easter bonnets while taking pictures of strangers with moustaches, hunting for eggs and seeking that aforementioned treasure. The Howies-set after-party gave the entrants chance to sip Rum and see an exhibition of bicycle themed artworks, and, we like to think, chance to come up with loads of cracking egg-related puns.
unquote “WE EXPECT to see a reduction in the number of delivery accidents as a result of our rollout of the new delivery technology. A substantial proportion of accidents [affecting postmen and women] are currently linked to the use of bicycles on busy road networks.” Royal Mail chief exec Adam Crozier on the decision to stop the use of bicycles by the service, March 30th. See the BikeBiz letters section (page 62) for more on the controversial subject
“I’ve written to all the federations in the last week or so, telling them that any bikes they use from now on must be within the rules as they are laid out. I’m particularly concerned with this going forward to London 2012. “Between now and then the UCI will get to grips with this and I can guarantee you that in London 2012 nobody will be using bikes or equipment, nor even clothing [which flouts the rules]. They need to ride on equipment which is freely available on the market.”
Sponsored by the brands of Moore Large 01332 274252 Pat McQuaid, UCI president, marking out the battle lines ahead of 2012 on making competition track bikes ‘commercially available’, March 27th
Pat Quaid, UCI president
“Breaking News! Worcester Cycle Centre has been voted into the Top 20 independent bicycle dealers in the country by BikeBiz. What an honour!” Worcester Cycles commenting on BikeBiz’s Top 20 IBDs feature, on Twitter, April 12th. Strictly speaking, the votes came from the trade
– if you missed the feature, head on over to www.BikeBiz.com/interviews “A substantial breakfast is a vital part of my training so I make sure I never skip it. “I can’t perform at my best either physically or mentally without a good start to the day and I would certainly not be able to achieve my long-term training goals.” Victoria Pendleton backs breakfast as part of her continuing role as Hovis ambassador, April 12th
BIKEBIZ MAY 77
OFF THE RECORD
IN THE SADDLE
Is ten per cent too much? Carlton Reid defends Cyclescheme from ‘racketeering’ claim and points out that stores can set up their own Cycle to Work scheme... IN 2009, Samways Cycles sold £148,000 worth of bikes to Rolls Royce. The deal was delivered thanks to Cyclescheme. Cyclescheme was paid ten per cent, a tasty £14,800. Without it, Samways Cycles might not have grabbed the £148,000-worth of business. Of course, Samways Cycles could have set up its own Cycle to Work scheme. It’s not tough to do, but it takes time and effort. Instead, Samways Cycles decided to let Cyclescheme do the marketing and take its cut. On BikeBiz.com some commentators say Cyclescheme is a rip-off merchant preying on defenceless bike shops too dumb to do paperwork. Some tear into the Government’s Cycle to Work scheme itself, claiming it’s open to abuse and likely to be pulled at some point. This latter point is worth considering but those IBDs who think Cyclescheme is a racketeer are being unfair to a company that spotted a gap and went for it. Capitalism is based on charging more for goods or a service than it costs. Nobody is holding a gun to a bike shop owner’s head, forcing use of Cyclescheme, or any of the other third party services. Bike shops could organise to do the Cycle to Work scheme paperwork themselves (some do, such as Evans and Edinburgh Bicycle). It’s time consuming, but not rocket science. Yet it can be far easier to use an existing service, and pay the commission, then capture that customer for later, non-commission sales. I said all this in an interview in The Guardian and was promptly ripped into by a London bike shop. Apparently, I was “defending the unacceptable face of capitalism, also called racketeering. Cyclescheme and similar middlemen offer a service to employers and then charge cycle shops. In other words, a customer comes to our shop to buy a bike; she then tells us she works for the NHS, and Cyclesense (who are not offering any service for us) demands ten per cent. That is how protection rackets work.” The bike shop said it had set up its own scheme. Good for them. Many stores have gone down that route.
Is getting more bikes out there worth ten per cent?
Companies can also create their own in-house schemes and tie-up with the bike shops they want to. It’s relatively straightforward. The Department for Transport has a page which gives the ins and outs: www.dft.gov.uk/pgr/sustainable/cycling/ cycletoworkguidance. Deals can be done direct with bike shops, but most companies don’t want the HR hassle. Many don’t even like setting up with Cyclescheme and that’s free to companies with almost zero hassle. The ‘relatively’ bit of ‘relatively straightforward’ is important. There’s paperwork to read and hoops to jump through. Ditto for any bike shop creating its own scheme. Conquer the ‘relatively’ bit and you’re laughing. But is it a good use of your time? For some shops, it will be. If not, you could let another firm do the legwork, delivering customers you might not otherwise have met. Charging a commission for a marketing scheme is not profiteering. Bike shops could choose to have a kitchen, buy in gourmet ingredients and make their own sandwiches for staff. But most go out and buy their sarnies from specialist racketeers, such as Boots or Greggs.
Sub-Editor: Gemma Messina Gemma.Messina@intentmedia.co.uk Production Executive: Abby Fanger Abigail.Fanger@intentmedia.co.uk
Deputy Editor: Mark Sutton Mark.Sutton@intentmedia.co.uk
Design: Kelly Styles Kelly.Styles@intentmedia.co.uk
Advertising Manager: Carly Bailey Carly.Bailey@intentmedia.co.uk
Business Development: Dave Roberts Dave.Roberts@intentmedia.co.uk
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What bikes do you own? Knolly Delirium T w/Rohloff/XTR/King, Charge Juicer Hi.
What’s new in the world of Wiggle? Our new bike buyer, Simeon, is bringing on lots of cool brands, strengthening our mountain bike proposition. Plus, the way people buy online is evolving; Wiggle is making every effort to offer customers exactly what they want.
Editor: Jonathon Harker Jonathon.Harker@intentmedia.co.uk
Editorial Production Manager: Helen French Helen.French@intentmedia.co.uk
Creative Planner, Wiggle
What’s the biggest rush available on a bike? Most new age bike parks in big mountains. Whistler is the ultimate rush. I love air time.
EDITORIAL: 01992 535646 | ADVERTISING: 01992 535647 | FAX: 01992 535648 Executive Editor: Carlton Reid Carlton.Reid@intentmedia.co.uk
Managing Editor: Lisa Foster Lisa.Foster@intentmedia.co.uk
Publisher/MD: Stuart Dinsey Stuart.Dinsey@intentmedia.co.uk
How long have you been cycling? I’ve been cycling since 1995. The article on the sad death of Jason McRoy in my first MTB magazine (MBUK) inspired me to buy my first quality mountain bike from a proper bike shop. I’ve been addicted ever since. What’s your business background? I started off with a part-time job in a bike shop. I left the industry briefly after uni to sell advertising, which gave me valuable experience. A couple of years later, my old bike shop employer offered me a job, progressing the mail order offering with my knowledge of ecommerce sales and experience in advertising. After 11 years of working in the bike industry, I’m about to turn 28 and have been working for Wiggle for five months. It’s such a great team here. I look forward to experiencing the future development of this company. NOTE: Dibley’s bike has been stolen since the picture above was taken. If you have any information about the bike, please contact Dibley directly.
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Choose a new path... and see your career race ahead.
Cycle Stars Wanted We are looking for Cycle gurus in Aylesbury and Manchester to inspire Cycle technicians.
Delivering the world renowned Cytech training for the biggest Cycle training company in the UK you will need passion, dedication and a well developed sense of fun. Your customers will be highly discerning Cycle maintenance professionals, keen to learn from you.
Cycling is more popular than ever and looks set to grow and grow. ATG Training has been at the forefront of delivering professional cycle maintenance training and qualiﬁcations for many years and demand for Cytech courses has become sky high. As a result we are looking to expand our successful team within Aylesbury and Manchester.
To succeed in this role you will need skills including business development, coaching, mentoring and a passion for all things cycle related!
There has never been a better time to be involved in cycling; with the successes of the Cycle to Work Scheme, hosting the 2012 Olympics and Boris’ cycle hire scheme now well underway the industry will continue to go from strength to strength.
for your future...
You will be rewarded for your skills with a competitive remuneration package, including a range of valuable beneﬁts. This is a very exciting opportunity to take on a new and challenging role. So if you believe you have what it takes, send a CV and covering letter outlining why to:
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路 City and Guilds Professional Cycle Mechanic Training 路 Short courses in Wheel Building 路 One Day Basic Maintenance Courses We are very proud to be sponsored by:
I really enjoyed the course and learnt a lot. Things were explained clearly and I had a wealth of practical knowledge to draw upon.
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Checkout our new website at www.cycle-systems-academy.co.uk Or call 0207 608 2577 for a chat about what we can offer you or to arrange a visit to our state of the art workshop in London, N1.
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