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PCR AWARDS 2010 S LOBBYING GUIDE

How to win a PCR Award

The third annual PCR Awards were announced last month, and we have already received an enthusiastic response from the trade as the countdown begins to the big night on Thursday March 25th at the Royal Garden Hotel, London. Here’s your foolproof guide to the PCR Awards 2010, telling you all you need to know about the event itself, how to lobby, and who decides the winners… THE FORMAT of the third annual PCR Awards will be slightly different from previous years. There are still 16 awards, but we have changed some of them and tweaked others to better reflect our fast-changing industry – much as we have done recently with the print publication. There are multiple prizes up for grabs within the Frontline, Distribution and Vendor categories, and the prestigious Grand Prix returns as the top prize of the night, rewarding one firm in particular which has achieved something special in the last year. FRONTLINE AWARDS The Frontline Awards will recognise excellence in retail and reseller businesses, be they on the High Street, online, or B2B segments. The winners of these awards will be those that have best represented the UK technology industry to the wider public, be that in terms of support, advice, or sales…

INDEPENDENT RETAILER Who’s eligible? Any bricks and mortar computer retailer with less than ten stores. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product range • Customer service • Value for money

How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. HIGH STREET CHAIN Who’s eligible? Any bricks and mortar computer retail chain. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.


PCR AWARDS 2010 S LOBBYING GUIDE

Judges will consider the following criteria: • Product range • Customer service • Value for money How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. ONLINE RETAILER Who’s eligible? Any computer retailer that is online only or the online element of a High Street store. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product range • Customer service • Ease of navigation How do I make my opinion heard? You can nominate your own company

or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. VALUE ADDED RESELLER Who’s eligible? Business-orientated VARs and system integrators. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product range • Customer satisfaction • Solution innovation How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. SERVICE AND SUPPORT Who’s eligible? Any PC professional involved in the support and repair of PCs.

How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product knowledge • Customer satisfaction • Success rate How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. STORE MANAGER OF THE YEAR Who’s eligible? Any store manager running a bricks and mortar computer retailer. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded


PCR AWARDS 2010 S LOBBYING GUIDE

industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product range • Customer service • Store layout

industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist.

Judges will consider the following criteria: • Visibility • Press relations • Channel relationships

DISTRIBUTION AWARDS The distribution awards are designed to acknowledge the hard work put in by the unsung heroes of the channel – the distribution firms which are a vital link between vendors and retailers…

How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist.

MARKETING AND PR TEAM Who’s eligible? The communications arm of any IT distributor.

SALES TEAM Who’s eligible? The sales team of any IT distributor.

SPECIALIST DISTRIBUTOR Who’s eligible? Distributors that specialise in particular types of products.

How is this award won? PCR will take soundings from the industry and consider any direct

How is this award won? PCR will take soundings from the industry and consider any direct

How is this award won? PCR will take soundings from the

Judges will consider the following criteria: • Product knowledge • Delivery of service • Channel relationships How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist.


PCR AWARDS 2010 S LOBBYING GUIDE

lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

Judges will consider the following criteria: • Product knowledge • Channel relationships • Innovation

Judges will consider the following criteria: • Product desirability • Channel innovation • Visibility

How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist.

How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist.

How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist.

VENDOR AWARDS These awards focus on the core of the industry – the manufacturers and publishers that create technology products. Recognition will be given for innovation, commercial success and support of the trade…

SOFTWARE PUBLISHER Who’s eligible? Any firm who produces PC software.

DISTRIBUTOR OF THE YEAR Who’s eligible? Any distribution firm that has performed particularly well overall in the last twelve months.

HARDWARE MANUFACTURER Who’s eligible? Any firm that produces IT hardware, such as laptops, graphics cards, or peripherals.

How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote

How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote

Judges will consider the following criteria: • Product knowledge • Channel relationships • Innovation

How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product desirability • Channel innovation • Visibility


PCR AWARDS 2010 S LOBBYING GUIDE

How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. SPECIALIST VENDOR Who’s eligible? Firms that specialise in one particular field. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product desirability • Channel innovation • Visibility How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. GADGET OF THE YEAR What’s eligible?

Any gadget or piece of consumer electronics, such as an MP3 player, mobile phone or GPS device. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Product desirability • Channel innovation • Visibility How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. CAMPAIGN OF THE YEAR Who’s eligible? Any vendor in the IT/technology sector. How is this award won? PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers, or general readers before announcing a set of

finalists in the January issue. The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies. Judges will consider the following criteria: • Channel relationships • Visibility • Commercial success How do I make my opinion heard? You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. GRAND PRIX Who’s eligible? Any company active within the UK PC channel that has enjoyed commercial and critical success, while showing the highest levels of support and efficiency at trade level. Finalists for this award are chosen entirely by the PCR team and are not revealed to anyone until the awards night on Thursday March 25th. Judges will consider the following: • Commercial success • Marketing commitment and effectiveness • Customer service • Retail support • Commitment to driving the industry forward


PCR AWARDS 2010 S LOBBYING GUIDE

Need to know When are the awards? Thursday March 25th at the Royal Garden Hotel, Kensington, London. When is the deadline for submissions? The deadline for nominating who you would like to see win a PCR Award is Friday November 27th. You can nominate your own company or a customer now by emailing Andrew.Wooden@intentmedia.co.uk, telling us why the company should be considered a Finalist. What is the judging process? The winner is voted for by the Judging

Panel, which consists of at least 100 highly regarded industry executives taken from all sectors of the business. Members of the Jury vote in confidence and the panel is only revealed after voting is complete. They cannot vote for themselves or associated companies. Tickets and Sponsorship Packages A variety of sponsorship packages are available now. Contact Katie.Rawlings@intentmedia.co.uk to find out more. Table and ticket enquiries should also be made to Katie Rawlings on 01992 535 647.

Last year’s winners Last year’s event cemented the PCR Awards as the only ceremony to recognise every aspect of the trade and saw over 300 people, from AMD to John Lewis, turn up to enjoy the evening… Novatech

John Lewis

Amazon

Bear IT

Geeks-On-Wheels

VIP Computers

EntaTech

Gem Creative

Target Components

BullGuard

Acer

TomTom

Microsoft

Kingston Technology

CK, YoYoTech

Grand Prix – Acer

CATEGORY: FRONTLINE High Street Independent – Novatech High Street Multiple – John Lewis Online Retailer – Amazon Value Added Reseller – Bear IT Best Technical Support – Geeks-On-Wheels CATEGORY: DISTRIBUTION Sales Team: Home – VIP Computers Sales Team: Business – EntaTech Sales Innovation – EntaTech Marketing & PR Team – Gem Creative Specialist Distributor – Target Components CATEGORY: VENDOR Sales Team: Home – BullGuard Sales Team: Business – Acer Marketing & PR Team: Home – TomTom Marketing & PR Team: Business – Microsoft Specialist Vendor – Kingston Technology Industry Achievement – CK, YoYoTech Grand Prix – Acer

Profile for Intent Media (now Newbay Media Europe)

PCR Awards Supplement  

PCR AWARDS 2009

PCR Awards Supplement  

PCR AWARDS 2009

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