BYRON BAY
SELLING PROPOSAL
Welcome
Dear Shaun,
Thank you for the opportunity to submit our marketing proposal to manage the sale of the “Byron Village” at 1 Byron Street, Byron Bay NSW 2481
We would be proud to represent 1834 Hotels and the sale of such an iconic and unique offering Ray White Byron Bay is a commercial business with over 45 years of experience in selling properties in the Byron Shire We are focused on the marketing and sale of commercial, retail, industrial, redevelopment sites, unique sites, high-end residential properties and enjoy a strong reputation in Byron Bay's market place
The business specialises in the marketing and sale of:
Mixed Commercial Sites
Retail and Industrial Sites
Development Sites
Commercial Investments
Industrial sites
Factory Premises
Commercial Asset Management
We are arguably the most successful commercial agency in Byron Bay with a highly focused and dedicated award-winning team As part of Australia’s largest privately owned real estate group, we look forward to the opportunity of successfully partnering with you to market and sell your property
Kind Regards,
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Appendix
Appendix
Recommended Method of Sale
For Sale Campaign - Expression of Interest - 6 weeks.
We recommend that the property is placed on the market with no publicly stated price as this will generate the maximum amount of enquiriesand allow us to work with each buyer's needs
Once the buyer’s enquiry is captured, we can then offer a price guide The price guide will be determined by you, and we will provide you with pricing comments from the buyers during the campaign.
In the sale of unique commercial sites and investment assets, we generally experience interest from investment buyers and equal interest from local investors such as the previous offer of $8,700,000
Timing an EOI asks for a genuine commitment in the form of a legally binding offer in writing and a cash deposit as evidence of intent
An EOI sets a sense of urgency, inviting all interested parties to submit their offers as soon as they are ready and allows the flexibility to accommodate varying requirements of prospective purchasers, who are able to submit their offer with conditions attached to suit the intentions for the property
Importantly, an EOI sets the formality of a sale process and indicates the commitment of the Vendor We do not expect that all offers will conform to EOI, however, we will ensure all interest and intent to buy is obtained as part of the process
An EOI sets a sense of urgency, inviting all interested parties to submit their offers as soon as they are ready and allows the flexibility to accommodate varying requirements of prospective purchasers, who are able to submit their offer with conditions attached to suit the intentions for the property
Importantly, an EOI sets the formality of a sale process and indicates the commitment of the Vendor. We do not expect that all offers will conform to EOI, however, we will ensure all interest and intent to buy is obtained as part of the process
An EOI combines the formal structure as well as the flexibility to encourage all forms of offers EOI allows us to distribute the Information Memorandum and make sure we have all buyers educated about the terms and conditions on which the site is to be sold This is important as the sale document for the site is specifically designed to achieve a sale on the Vendor’s terms and in our experience, it is best to have the buyers comfortable with that document early
Advertising and Marketing
It’s extremely important to ensure your property is put in front of as many prospective buyers as possible to find the right one
Prospective buyers don't necessarily reveal themselves until they see an opportunity that suits their needs so its important that your property is on the major web portals
Websites provide consistent results and allows potential purchasers to view properties online We recommend the following websites:
Premium Package Includes
INTERNET PACKAGE
90 days Elite listing on www realcommercial com au ww commercialrealestate com au www.raywhite.com
Development Ready Internet Site www.developmentready.com.au
NEWSPAPER ADVERTISING
The Echo: 4 full page display ads
DATABASE
email blast every week whist on market (22,000) $450 $3,278 $3,575 $3,200
PROFESSIONAL DRONE and VIDEO
Professional 60 seconds drone video shot by Vision Media
PHOTOGRAPHY & FLOOR PLAN
12 professional high definition photographs & floor plan
AERIAL PHOTOGRAPHY
5 Professional high definition aerial photographs with dimensions and points of interest DONE DONE $495 $11,000 FOR SALE SIGNBOARD
Your Investment
Some kind words from my clients:
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"David Gordon has looked after the management and sales of our properties in Byron Bay for the past 12 years and we couldn't be happier. He is attentive, professional and takes all the worry out of the day to day running of our portfolio ”
“I couldn't have asked for a more highly competent professional yet with empathy and personal understanding as David Gordon. It was a very emotional decision to sell my property and his skill enabled me to achieve a wonderful sale price”
“David Gordon was successful at getting a much higher price for our property than we thought the market would pay. Through his persistence, he conducted the most satisfactory sale for us ”
“It has been a pleasure to have David as our agent in our recent sale He is an experienced and knowledgeable agent who really understood the market and how to tell us all that we needed to know. He is a great communicator and we have no hesitation in recommending David “
"We are owners of 75 Jonson Street known as the Westpac Building and are very pleased to recommend David Gordon and the team at Ray White as they are professional, helpful and experts at commercial management and sales “
"David is a very thorough and knowledgeable agent, with excellent customer service skills, who knows the market and how to sell property He is very approachable and will bend over backwards to help with any problems or queries ”
Driven. Dynamic. Dependable. Industry icon and trusted advisor.
When locals say “He’s Byron Bay real estate, personified,” they’re talking about David Gordon
With a career spanning four decades, David has become the most trusted name in Byron Bay’s commercial property sector Since launching his career in Byron Bay in 1985, David has built a reputation for integrity, results, and an unmatched knowledge of the local market, earning legendary status in the region's real estate scene
As a fourth-generation agent, real estate runs in David’s blood From an early age, dinner table conversations offered an education in negotiation and market insight Today, that heritage shines through in his sharp instincts, tenacious deal-making, and the deep trust he inspires in clients
David’s experience is both broad and deep After many years as a topperforming residential sales agent, he made a seamless transition to commercial real estate -where he now leads a team that manages over 180 assets across retail, office, and industrial sectors, from Lennox Head to Cabarita From flagship properties in the heart of Byron to entire precincts under management, David’s footprint is everywhere
As part of the Ray White elite, David combines proven strategies with cuttingedge marketing to deliver standout results His record includes high-value sales ranging from $3 million to $18 million and landmark deals that have helped shape the landscape of Byron Bay
Beyond the office, David lives by the mantra “ to live and work adventurously”
An accomplished high-altitude mountaineer, he has summited some of the world’s most challenging peaks-across Russia, Nepal, Tibet, Kyrgyzstan, Africa, South America, Alaska, and Ecuador He’s also trekked the Larapinta solo and completed the Kokoda Track, adding grit and resilience to his professional edge.
Whether you ’ re selling or leasing a commercial space, or seeking investment advice, David Gordon brings more than experience he brings certainty. When results matter, Byron Bay calls David Gordon Awards
2023/2024 - Premier Business Leader of Ray White Byron Bay 2022/2023 - Premier Business Leader of Ray White Byron Bay 2021/2022 - Premier Performer
IT’S STILL ALL ABOUT THE THREE P’S
In today’s competitive marketplace place it is crucial that the price presentation and promotion are aligned to ensure that all three are working together for the maximum result of attracting a client to your property
If any of these are out of touch with the current market you will find your result is reduced We will advise you on how your price is comparing with the competition and we will let you know if your presentation is less
than what is
attractive to prospective clients
The promotion is the advertising and marketing to promote your property to as many potential clients as possible.
Top 25 Commercial sales over the last 12 months
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Bay Byron Bay
Bay
$13,800,000
$27,500,000
$23,338,618
$22,500,000
$20,600,000
$17,600,000
$16,900,000
$16,500,000
$15,000,000
$15,000,000
$14,445,000
$13,750,000
$13,100,000
$12,869,290
$12,250,000
$11,500,000
$11,300,000
$11,200,000
$11,110,000
$11,000,000
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$11,000,000
$10,550,000
$10,550,000
David Gordon 0418 856 222 david gordon@raywhite com
Team
Nina Alba nina.alba@raywhite.com 0266 856 222
Camilla Huban camilla.huban@raywhite.com 0266 856 222
Amanda Brown a brown@raywhite com 0266 856 222
@davidgordonraywhite
@davidgordonraywhite
www.rwbyronbay.com
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