Annual Review Intact Media Group 2016

Page 27

THE NEW

HD TV

DIVISION

airs a wide variety of content on its free-to-air channels.

We invested almost 10.000.000 Euros

in the HD switchover (equipment and new technology)

The technological revamp drove a

market share appreciation during Whole Day ( 2%) and Prime Time (7%)*

2016 We marked the launch of state of the art news studios, making the most of new technologies and equipment.

Source: Kantar Media , Copyright: Armadata SRL, Target: National, Period: 1-31 Dec. 2016

ANNUAL REVIEW

27


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