ANNUAL REVIEW 2010
President’s Introduction X Values Strong X Relevant XX Genuine XX INTACT Broadcast in 2010 Channel Growth XX TV Audience Reach XX Radio XX INTACT Print in 2010 XX INTACT Online in 2010 XX INTACT in Business INTACT Interactive INTACT Production Euroexpo Trade Fairs Open Media Network (OMN) Tipografia INTACT Intact Images Seed Consultants
XX XX XX XX XX XX XX
INTACT’s Commitment to the Community in 2010 XX INTACT Awards Wins in 2010 XX INTACT’s 20 year timeline XX INTACT ‘s Management Team messages XX
If 2009 made us feel the tough effects of the global economic crisis, 2010 made us smarter and stronger. The ad market’s continuing decrease, 10% down on 2009, challenged us to reshape our business, improve efficiency and unleash creativity. We have thus consolidated our TV division, introducing a new operational platform – Antena Group. This newly created entity unites three of our top TV brands, Antena1, Antena2 and Euforia TV enabling a better multibrand strategy and resource capitalization. Online is a constant focus for us and we achieved 140% growth in this area, whilst strengthening our radio presence, with a solid 40% up . It was a challenging year for our print operations, but this encouraged us to expand our brands online, responding to our public needs. The move to a new building brought us closer together and will help us work better and more efficiently. Whilst 2011 will require of us even more creativity and dedication, I believe that, through all the hard work done so far, we are in a good position, fiscally, operationally and strategically. We will continue to invest in valuable multiplatform content, while at the same time reducing the cost base. If there's a bright side to the current global crises, it is the new opportunity they present for the media industry in general. As technology is changing, so does consumer behavior, translating into new revenue possibilities. I believe this transition period to be a natural process, an evolution advancing from the current phase to a superior one. We cannot elude the change
and stay relevant. We have to adapt, without altering our essence. To us, true journalism is a mission, not an opportunity. We have created some of the most respected and trusted brands in the Romanian media market. During 2010, we reinforced our management team, readjusted our budgets and realigned our whole approach to our clients needs. We have also introduced new and exciting experiences for our public - locally adapted formats as well as original series, daring campaigns, print premieres such as augmented reality or 3D pages and out–of- the box solutions for our partners. Moreover, we have taken our role in the community very seriously, helping those in times of trouble through our charitable foundations. While continuing to do what we excel in, creating relevant content and innovative services for our clients, we will keep growing organically. 2011 will see the launching of two new TV brands, as well as taking a big step forward from content providers to distribution services. 2011 will certainly be a difficult year, but I am confident that media is a solid business and the content we create can be relevant on any platform. With 20 years of expertise in the market and a suite of leading brands, we are looking forward to giving a new dimension to our talent, initiative and vision. Our reputation obliges us to do that.
“With 20 years of expertise in the market and a suite of leading brands, we are looking forward to giving a new dimension to our talent, initiative and vision. Our reputation obliges us to do that.”
â€œWhilst 2011 will require of us even more creativity and dedication, I believe that, through all the hard work done so far, we are in a good position, fiscally, operationally and strategically.â€?
Camelia Voiculescu, President INTACT Media Group
VALUES “INTACT Media Group is shaping the Romanian media audience every day for over 20 years … it’s now our job to integrate and deploy interactive services to the TV screen and across all media channels. “ Radu Pop, CIO, Open Media Network (OMN)
I N ON TA r ea C G pe ch T h its op of 1 as a en le p 0 t o m tit er t a i ies d llio l ay n . fo ra ll
INTACT Media Group means strength and power. The power to reach 10 million people every day, through all its brands. The power to generate relevant information and keep its public well informed. The power to help and to change for the better people’s lives. The power to be part of the society’s evolution and to create new content platforms. The power to move to the next level.
A national survey held in July 2010 established a total reach of 10 million people per day for all Intact’s entities. At the same time, there are 14 million Romanians who watch, listen to or read our products every week. This means 64% of the Romanian population is reached by one of our products on a daily basis.
INTACT Media Group is a strong, flexible and dynamic business entity in perpetual strategic and structural development. December 2010 signaled an operational consolidation for Antena1, Antena2 and Euforia TV, with the three companies coming together on a common platform, Antena Group. The newly created entity doesn’t affect the identity of the respective brands, but has the advantage of coordinated strategy for content, marketing and technical operations.
INTACT has also repositioned its whole organizational structure, with a new board of administration in place, coordinating all the businesses across the portfolio. The end of 2010 brought the much anticipated relocation to a new building, INTACT Media Center. The new location gathers a large part of the operational teams from TV, B2B and online areas, providing better communication and an improved working environment. Moreover, the building is an architectural landmark in Bucharest, thus a representative headquarters for this prestigious media centre.
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INTACT Media Group is relevant for its public and business partners through its fresh, genuine and customized approach. In its 20 years presence on the market, the group has delivered valuable content, witnessed important social changes, been an intrinsic part of public life while constantly growing together with its partners. All of this was possible through the professionalism, dedication and inspiration of its team underpinned by a solid business platform. INTACT has created many benchmarks along the way, and 2010 was no exception. With a revitalized news team, the biggest names in entertainment and true business leaders, the group delivered what it excels at: meaningful content and proven audience appreciation. From the entertainment blockbuster of the summer (The Bachelor – Burlacul, Antena1), to the most celebrated journalists (Antena3), the boldest campaigns (What would you do for 10.000 Euro, Radio ZU) to the most dynamic multibrand platform (www.gsp.ro) or the biggest growth of a Romanian media site (www.a1.ro, www.intactinteractive.ro), INTACT’s final product stands for performance. Relevance.
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â€œFor 20 years, INTACT Media Group has stood for courage to dream big and ambition to fulfill these dreams. All this, in the spirit of progress and generosity.â€? Rodica Minculescu, General Manager, Romantic FM and Radio ZU
Serious involvement in the social area and appreciation for national culture or successful events focused on customs and traditions. INTACT Media Group is the most consistent Romanian media platform. A family business, owned by Romanians for Romanians, the group has strong ties with country’s realities and values.
Mereu Ap roa pe Foun dation
Its strong connection to the Romanian spirit is grounded in Jurnalul Național’s campaigns, from “Mișcarea de Rezistență”, a resistance movement to combat elements of society that undermine Romanian values to the appreciation for national culture or successful events focused on customs and traditions. The genuine concern for Romanian realities is demonstrated by INTACT’S serious involvement in the social arena. “Apa trece, România rămâne” was a huge campaign during the summer of 2010 which raised over 1 million Euro for the people left in need after the floods wreaked havoc across the Eastern side of the country. Last but not least, INTACT Media Group takes pride in its team, the driving force of its evolution. 20 years after the foundation stone was laid, INTACT has the best professionals, highly profiled in journalism, production and management. The family spirit stays at the core of Intact’s beliefs, with more than 100 people working in the group for over 15 years.
INTACT BROADCAST IN 2010 12 out of 20 entertainment shows on the market are Antena1â€™s productions.
CHANNEL GROWTH 2010 implied, more than ever, investment in content and people. Shiny premieres, reinforcements, talented leaders and involved teams, market share growth, resonant campaigns, original ideas. All of this built on a solid and dynamic platform, relevant to the public and to the business community. The broadcast division includes a variety of niches, tailored to respond to all the information and entertainment needs. The valuable content and the reaction rate are of permanent focus to us, as it is the permanent quest of creative solutions for the companies which choose to convey their messages on our platform. 2010 has also confirmed new content benchmarks, through Antena1’s early fringe-access-late night daily shows, Antena3’s prime-time, leader on the TV news¤t afairs scene (33% up vs. 2009), Antena2’s original programming or Radio ZU’s morning show, Bucharest’s absolute favorite program. The new productions played an important role in each station’s share growth rate as well as in securing new content benchmarks . From the most popular show of the summer, Burlacul (Antena1) to the new telenovela (“Narcisa Sălbatică”, Antena1), the prank show “Plasa cu stele” (Antena1) or the reality show “Nunta cu stil “(Euforia), all the fresh content shows the programming department’s care in fostering our brands. 2010 marked a change in the organizational structure, with the companies representing Antena1, Antena2 and Euforia TV merging into one legal entity, Antena Group. This is a strategic move which sees a better operational synergy across the TV platform, without interfering with the brands identities. The broadcast division has in store a number of spectacular new productions, a fresh approach to the news concept, relevant campaigns which resonate with the real community issues and two new channel launches in 2011.
Antena1, the flagship channel in the group’s portfolio, kept the promise of staying close to its public by introducing a newly improved identity meant to reflect the station’s positioning: the TV channel which helps turning an ordinary house into a real home. The development and implementation of this project took almost 8 months, during which Antena1’s team worked closely with the reputed creative company Red Bee Media. The station held its leadership title in local entertainment, with shows such as “Burlacul “(The Bachelor, Antena1, the hit production of the summer, with an average share of 17,2%). Other fresh formats included: ”În puii mei”, “Marele câștigător”, “Singur cu vedeta”, “Star avatar”, “Bun de cinste” or “Comanda la mine”. The re-launch of the daily show “Access Direct” with the news journalist Simona Gherghe brought an extra dose of credibility, relevance and glamour to this production. Anticipating the public appetite for good stories, September saw the launching of “Narcisa sălbatică”, a telenovela co-written by the famous Argentinian actor Gabriel Corrado. The production shortly became the public’s favorite on its time slot (average share of 10.5%). The main news bulletin, Observator19, witnessed a facelift and came back stronger, with a new editorial team and a new host, Andreea Berecleanu, a symbolic presence for Antena1. The big plans for 2011 include new formats such as “Minute to win it” or “Next top model”.
TV AUDIENCE REACH
TOP 10 ANTENA 1 PRODUCTIONS - RTG (000) TARGET 15-54 URBAN 1
PLASA DE STELE
RTG (000) 379
RTG % 5.8
SHR % 15.7
ÎN PUII MEI
TE PUI CU BLONDELE?
CÂNTĂ, DACĂ POȚI
SĂ TE PREZINT PĂRINȚILOR
COMANDĂ LA MINE!
ARUNCAȚI DIN TREN
PLASA DE STELE
TE PUI CU BLONDELE?
CÂNTĂ, DACĂ POȚI
ÎN PUII MEI
COMANDĂ LA MINE!
ARUNCAȚI DIN TREN
276 261 249
SĂ TE PREZINT PĂRINȚILOR
TOP 20 ENTERTAINMENT SHOWS ALL CHANNELS (RTG%) TARGET:15-54 URBAN
DANSEZ PENTRU TINE
DIVERTIS - LAND OF JOKES
FRUMUSEȚE PE MUCHIE DE CUȚIT
PLASA DE STELE
DIVERTIS - SERVICIUL ROMÂN DE COMEDIE
ÎN PUII MEI
TE PUI CU BLONDELE?
SERVIȚI, VĂ ROG!
CÂNTĂ. DACĂ POȚI
SĂ TE PREZINT PĂRINȚILOR
COMANDA LA MINE!
SCHIMB DE MAME
ARUNCAȚI DIN TREN
IUBIREA FACE FARSE
Considering the target reached, 12 out of the first 20 entertainment shows on the romanian market are produced by Antena1.
MARKET SHARE EVOLUTION - ANTENA2 PROGRAMS 2010 VS.2009
AGENTUL VIP 2.3
AGENTUL VIP 2.4
PREMIILE CONFIDENȚIAL 0.9
CONFERINȚA DE PRESĂ 1.3
CONFERINȚA DE PRESĂ 0.9
PREMIILE CONFIDENȚIAL 1.2
RĂI DA’ BUNI 2
RĂI DA’ BUNI 2.8
In 2010, Antena2 scored the highest market share raise (31%), as compared to its rival niche stations. The new and original productions strenghtened a firm positioning in the infotainment area. The new shows suite including "Nimic important" (Lucian Mîndruță), "Ministerul de secrete" (Ilinca Vandici) or "Face to face" (Cosmina Păsărin) have secured the gallery of notorious titles such as "Răi da' buni" or "Agentul VIP".
AUDIENCE EVOLUTION ANTENA 3 WHOLE DAY 2010 VS. 2009 RTG %
The news and current affairs station of the Group had an excellent course over 2010. Antena3 increased its share by 17% all day and by an impressive 33% during prime time compared to 2009. It also became the fourth choice in terms of TV audience, a step up compared to the previous year. July saw its highest market share since its debut, 7.3%. The station’s no.1 prime time line-up includes the reputed journalists Mihai Gâdea (Sinteza Zilei), Răzvan Dumitrescu (Subiectiv) and Gabriela Firea (Știrea Zilei).
Antena3 increased its share by 17% all day and by an impressive 33% during prime time compared to 2009, becoming the fourth choice in terms of TV audience. AUDIENCE EVOLUTION ANTENA 3 PRIME TIME 2010 VS. 2009
Euforia TV stayed true to its female audience, targeting its loyal following – the active, modern, positive, intelligent, strong woman, concerned with personal evolution. 2010 signaled a considerable growth on the PT and LF segments, with the introduction of ”Dr. Oz” ( 22:00 - 23:00 /+ 95%) and new seasons of “The Oprah Winfrey Show” (+ 64% on 23:00 - 24:00). GSP TV holds the no.2 position in the sports channel category, with an average share of 1,5% whole day of the Urban Men 15-54 segment. The popular show “Contraatac” increased its maked share by 21% compared to 2009. Other performing debates include “Premium Liga” (Radu Naum) and “Recursul Etapei” (Ovidiu Ioanițoaia).
RADIO 2010 brought more good news for the Radio ZU team. The radio station was confirmed as the absolute audience leader in Bucharest for the 5th consecutive time, with 233.400 listeners tuning in every day. Radio ZU maintained its Romania’s number three radio station status, with an increase of 83.300 listeners. Radio ZU was also awarded the Superbrands Trophy and was recognized as the 4th most powerful Romanian media brand by Biz magazine. Its 15-40 year old public was drawn by its out of the box competitions and campaigns, amongst which: Ce ai face pentru 10.000 de euro (What would you do for 10.000 euro?) – ZU challenged one of its fans to push his limits and prove that anything is possible. This year’s tasks were tougher, bigger and more spectacular than the previous ones. The contestant had to reach Omul Peak (2505 meters), one of the highest mountain peaks in Romania. This contest also got them shortlisted in the marketing category for the 2010 prestigious AIBs awards held in London. ZU On Air – The first concert organized by a Romanian radio station literally up in the sky. September 29th saw the station’s second anniversary and what better way to celebrate this than inviting 100 fans to see their favourite artists performing live at over 10.000 meters high. Marea Lipeală –1.000.000 “ZU is YOU” stickers were distributed all over Romania in an effort to encourage the listeners to put them in the most unusual places. This led the “ZU is YOU” stickers even outside Romanian borders. Nr.1 on Facebook –100.000 fans on Facebook since September, and still counting.
Radio ZU was confirmed as the absolute audience leader in Bucharest for the 5th consecutive time, with 233.400 listeners tuning in every day.
IL ON LA E CU FM LT CI UR T RE Y F AL PR GIO M OF NA M L DA NC E
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INTACT Media Group holds two lovemarks in its radio portfolio, with different history and addressability. Radio ZU, addresed to the young segment, reached 1 million listerners in its first year and Romantic FM, with a 17 year presence on the market and a loyal following.
31.5 27.5 19.9 15.1 13.611.6 9.7 7.1
DAILYRCH (000) BUCHAREST RADIO STATIONS, ALL DAY, FALL 2010
Romantic FM is the sole Romanian radio which stayed true to its original positioning. The playlist evolved with uprecedented dynamics , which led to a significant growth in terms of listeners. Early 2010 signaled an increase to 65.300 listerns, only to be surpassed by a bigger number - 75.700 later in the year. The market share evolved as well – from 4.5% to 5.7% by the end of the year. Unsurprisingly, this made Romantic FM the city’s number 5 radio station.
INTACT PRINT IN 2010 INTACT Media Groupâ€™s print publications needed more cohesion and creativity in 2010 than ever before, given the global downfall of the print industry.
Most trusted brand 2010.
Jurnalul Național, the prestigious quality newspaper launched no less than 5 new projects which helped keep its sales numbers up.
Enciclopedia Universală Britannica is the most important encyclopedic project, consisting of a 16 volume collection, which sold over 1600 copies. Dicționarul Universal Ilustrat al limbii române is the largest dictionary project ever published in Romania, consisting of 12 volumes of over 4000 pages.
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October 2010 saw the launch of “Basmele Românilor“ collection, an editorial effort meant to bring us closer to our national identity, with 10 volumes of the most celebrated Romanian tales. Other collections introduced in 2010 were “Carte de buzunar”, 18 pocketsize volumes of universal literature titles and “Poveștile Bucătăriei Românești”, a culinary trip through Romania, signed by Radu Anton Roman. Jurnalul Național continued its successful projects such as the popular book collection „Biblioteca pentru toți”, which ended the year with 93 volumes published and over 4 million copies sold. The musical events „Folk you!” and „Tarafuri și Fanfare”, now in their fourth year, gathered thousands of people in celebration of the Romanian music and heritage. 2010 cemented the newspaper in first position as the most rusted brand for the fifth year in a row, in a study for „Trusted Brands 2010”. Jurnalul Național is, at the same time, one of the highly appreciated print presences on the Romanian market, with a readership of 561.000. The paper has also consolidated its online presence, with the relaunch of www.jurnalul.ro.
Read by 700,000 sports fans every day, Gazeta Sporturilor is Romania’s number one daily sports newspaper. It proved to be a great success during 2010 Worldcup event, keeping its readers updated with special reports and coverage.
Romania’s number one daily sports newspaper (700 .000 readers). Gazeta Sporturilor is also one of the most innovative brands, as the first Romanian newspaper and the third in the world to be launched in 3D format, giving away special 3D glasses. This proved to be a phenomenal success, and 8% of the returns were given to the people affected by floods in the Eastern part of the country. During 2010, Gazeta launched a number of impressive book and film collections, including the highly celebrated Stieg Larsson trilogy or the multi-award winning Romanian movie “Eu când vreau să fluier, fluier”. Gazeta Sporturilor’s online strategy continued to innovate and drive the market. It regularly tops the list of leading sites in Romania with over 1.500.00 unique users a month, measured by SATI, while staying in the top five Romanian websites . INTACT Media Group’s suite of business publications, Financiarul – the daily economic newspaper – and the weekly business magazine Săptămâna Financiară continued the battle for poll position on the Romanian market of economic publications. Săptămâna Financiară preserves the first position on the market for the fourth year in a row, whilst Financiarul takes an important step up by entering the top ten most read newspapers, according to SNA’s latest report. Financiarul had an average of 156,000 copies read per day constantly maintaining its audience on a market with the general audience in decline. During 2010, Financiarul launched an impressive editorial collection „Raftul de cultură generală”, which includes essential guides about history of arts, mythology, culture, architecture and religion, all fully illustrated, delivering an authentic cultural investment in education. December 2010 saw the launching of the first analysis of the most important Romanian tax payers, „Catalogul capitaliștilor români”.
Romania’s no.1 weekly business newspaper for the fourth year in a row. Now in its sixth year on the market, Săptămâna Financiară manages to attract young and mature readers (26.70%25-34 y.o/ 25.90%-35-44 y.o.), through its comprehensive look at the economic scene as well as its other editorial initiatives, amongst which a catalogue of the authorized Romanian business lawyers (“Business Lawyers in Romania”). Q4 represented an important growth in sales, three times up as compared to Q3.
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MARKET SHARE (EXTENDED READERSHIP) MEDIA GROUP / BUSINESS PRESS
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AC IN T
SĂPTĂMÂNA FINANCIARĂ LEADER ON THE BUSINESS PUBLICATION MARKET SALES (01-09/2010)
SĂPTĂMÂNA FINANCIARĂ 18,094 CAPITAL 12,542 BUSINESS MAGAZIN 8,991
Throughout 2010, Felicia extended its popular brand even further, through a series of events which supported its mission in helping readers achieve a healthy and harmonious lifestyle. Whilst keeping a loyal following of 294,000 copies read per edition, Felicia has also delved into special projects such as music inserts, as well as an impressive collection of recipes titled „Secrete de bucatarie”. The glossy section of the print division stays on course, with 10% increase in readership. BBC Top Gear magazine preserves its premium and cutting edge attitude, leading the auto niche segment and also innovating the market. In terms of innovation, Top Gear broke new ground in using the AR technology, thus demonstrating how print can commute to video, audio and 3D animation. This special project debued with the special show filmed by the Top Gear team in Romania in 2009. Top Gear also took their partners and audience on a series of unprecedented events, Noaptea fanilor Top Gear (Night of TG fans) and Top Gear Awards - for the best cars the industry has to offer. BBC Good Food and Good Homes continued their tradition of cooking workshops and food sampling, as well as staying close to their readers with campaigns on healthy food and how to child-proof your home. The team also focused on the quality online content of their websites.
“The printing and typography business constitutes the very foundation stone of the group, ever since 1991.“ Florin Grigore, General Manager Tipografia INTACT
INTACT ONLINE IN 2010 The unique visitors to INTACT Media Groupâ€™s websites increased with 1,5 million compared to 2009.
The Group’s online presence consolidated even further in 2010, through the flagship brands’ evolution of four essential public segments: men, women, youth and business. The unique visitors to INTACT Media Group’s websites increased with 1,5 million compared to 2009. The best performing sites were www.gsp.ro, which attracted an average of 1.657.000 unique visitors. Also placed in top 5 Romanian websites is www.a1.ro, which reinvented itself into a true information portal, attracting 1,644 million unique visitors by december 2010, growing by a staggering 167%.
48.795 81.902 77.222 86.591
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For INTACT Media Group, the focus on quality, content and apps development is a strategic priority for the near future.
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www.antena3.ro was also relaunched in 2010 on a new technical and editorial platform, which triggered significant traffic growth, an average of 31% appreciation in unique visitors compared to 2009. Moreover, the popular news portal www.ziare.ro was affiliated to www.antena3.ro. 2010 also saw the debut of another website, focused on weather information: www.meteoplus.ro.
INTACT IN BUSINESS INTACT Media Groupâ€™s offer to the broader business community completes the vast commercial and communications platform, with services spanning from online development and consumer engagement to event management and TV production.
2010 saw extraordinary results for INTACT Interactive, driving notable performances for the Group’s websites. Whilst www.gsp.ro, a real trend setter for Romanian online business continued to evolve, INTACT Interactive relaunched Antena1 website, www.a1.ro quickly becoming one of the most complex online products on the market and increasing its audience three times in one year. Another anticipated rebrand was www.radiozu.ro, attracting 140,000 more visits compared to the old avatar. Other successful websites re-launched by INTACT Interactive include www.euforia.tv, www.sfin.ro, www.financiarul.com and www.revistafelicia.ro. New developments in 2010 involve IVM, video management system, a performance video platform which supports live video streaming for the group’s websites and facilitates video comments, sales platform integration and digital storage for all the Group’s content. For 2011, INTACT Interactive plans to launch an INTACT app.
The production house of the Group developed new dazzling formats in 2010 (Plasa de stele) whilst continuing the string of successful shows as “Te pui cu blondele”, “Acces Direct”, “Neatza
cu Razvan si Dani”, “In puii mei”. 2011 will welcome a number of big entertainment projects, amongst which the local version of the internationally acclaimed “Minute to win it” and the most spectacular show produced so far in Romania, premiering this fall on Antena1.
EUROEXPO TRADE FAIRS
The biggest and most active trade fair and exhibition organizer in Romania ended a successful 2010 with 20% increase in terms of exhibitors attendance, during a crisis context when the industry slowed down its activity by 40%. Euroexpo Trade Fairs is the only Romanian company which successfully launched three new exhibitions in 2010: Cleaning Show, the only B2B exhibition in Romania dedicated to industrial, professional and home cleaning products, equipment and services, IFBE – International Franchise and Branding Exhibition and Wellness Show, the International exhibition dedicated to fitness, wellness, beauty and spa industries. The company also organized conferences and seminars led by Romanian and International speakers . Based on Euroexpo team’s experience in creating special events, and successful trade fairs, a special BTL department was created in 2010 in order to produce and promote campaigns for external clients. In 2011, Euroexpo’s BTL department will be launched as a new identity, with a new image, new website and a new blog, meant to reinvent the custom designed events industry.
Launched in 1991, Tipografia INTACT can be considered to be one of the foundation stones of the Group and still prints a range of publications including Jurnalul Naţional. Despite challenges to the print industry, Tipografia INTACT had a strong 2010, thanks to the efforts of its management team.
OMN offers interactive solutions on a number of technology platforms, including PC, voice and SMS to ensure highly targeted audience reach. Key SMS integrator services include: games and micro-payments using premium SMS, premium SMS real-time poll / voting, quizzes, ringtones, logos, horoscopes text INFO, SMS marketing, promotions, ticketing & coupons, chat, charity donations, etc. Interactive Voice Response (IVR) integrator services provide media brands with out-sourced telephone services (fixed line and voice) managing up to 240 simultaneous calls. These services enable media brands to deploy micropayment voice services, quiz and games platforms, text-to-speech for websites and “funny voice” services. OMN develops Interactive Media Solutions & IT Services for Mobile Marketing & Advertising Media Corp. OMN played an important part at the teledon show organized by “Mereu aproape” foundation, with their expertize and technical platform which helped raised 656.850 de euro from text messages and direct lines.
INTACT Images is a press photo agency founded in 2007 which today holds over 150,000 images from the Group’s archives and from independent photographers. The number of images downloaded from www.intactimages.ro greatly increased during 2010, as an ever-increasing number of companies started to access this resource.
In 2010, Seed Consultants, one of the most important players in the Romanian branding industry, has strengthened its partnership with the global branding agency Landor Associates, continuing to be the only Romanian branding agency to have an affiliation with an international network. Seed Consultants developed in 2010 several major rebranding projects and also introduced new brands on the market. One of the major projects was the re-branding of Scandia Food, the incontestable leader in the Romanian canned meat market. The re-branding program was completed in 8 months, after many internal workshops with senior management that helped Seed Consultants’ team to articulate a new brand promise: Life full of savor! and a new and fresh brand identity. Seed Consultants was also appointed the brand agency of Final Distribution, the market leader on the premium roofs segment in Romania, following a pitch with all the major Romanian branding agencies. Seed developed an extensive re-branding program for the company and created a new product brand, Novatik, that stands for upscale innovative roof drainage systems. Agrofam Holding entered Seed Consultants’ portfolio in 2010, after the agricultural player commissioned the agency to create a new dairy product brand, that was launched in august 2010. Another important project was the launch in Romania of the Green Brands Study 2010, conducted by Landor Associates and other WPP global agencies in 8 countries. One of the largest global surveys to date on consumer perceptions of green brands and corporate environmental behavior, revealed global differences about the top environmental concerns among consumers.
All rights @ Seed Consultants
INTACT’S COMMITMENT TO THE COMMUNITY IN 2010 “I’m part of a team which gives me, every day, the feeling that I can be forever young. I enjoy sharing with them my passion and experience, knowing that I get in return all their dedication and enthusiasm.” Sabina Petre, Executive Director Antena 3, General Manager GSP TV
Now in its sixth year of existence, the foundation’s activity translated into hundreds of people helped, millions of Euro raised, dozens of houses built, hospitals equipped and hopeless afflictions cured. With the experienced journalist Alessandra Stoicescu acting as President, Mereu Aproape Foundation managed to organise the most impressive fund raising and social campaign to have taken place in Romania, ”Apa trece, Romania ramine”, which helped build 75 houses and collected 1.100.000 Euro. Spontaneously started on June 28th, the campaign was originally directed towards the people in need from Dorohoi, a town heavily impacted by flooding. The massive solidarity effect from all Romanians extended the campaign to a larger affected area. Other major initiatives of the Foundation in 2010 included help for 18 seriously disabled children, as well as involvement in different fundraising programmes. For her sustained commitment to community assistance in 2010 Alessandra Stoicescu received the jury’s special award at the 20th edition of “Oamenii anului 2010” gala. “Apa trece, Romania ramine” campaign was also awarded an excellence prize at the DemosTN gala.
MEREU APROAPE FOUNDATION
INTACT’S AWARDS WINS IN 2010 “In an ever changing economic, social and politic environment and beyond the unenduring race for market share, INTACT Media Group has managed to make its mark on the Romanian media market in consequence of content quality and respect for its public – readers, viewers or listeners.” Gabriela Vrânceanu Firea, Director General, Săptămâna Financiară, Financiarul, Felicia
During 2010, the work of the INTACT Media Group brands continued to be recognized for leading the industry. The Group received awards from a range of associations, including the widely-respected ATPR, as well as nominations at the prestigious AIB awards held in London.
Reader’s Digest “Most Trusted Brand” – Jurnalul Naţional IAA’s Excellency Award “Mișcarea de Rezistenţă” campaign – Jurnalul Naţional AIBS 2010 Most Creative Marketing Strategy nominee – Radio ZU Superbrands Awards Superbrands 2010 – Radio ZU APTR “Best Talk Show” – “La Ordinea Zilei” with Dana Grecu (Antena3) APTR “Special award” – “Știrea zilei” with Gabriela Vrânceanu Firea APTR “Best political investigation show” – Sinteza Zilei cu Mihai Gâdea ATPR “One Man Show Award” – Mircea Badea (Antena3) APTR “Best news bulletin” – Antena 3 APTR “Best feature report” – Anca Grădinariu “Reporter special” (Antena3) APTR “Jean Louis Calderon Award” – Alessandra Stoicescu for “2 pentru viaţă” campaign APTR “Best investigation” – George Colgiu for “Yankei de România” campaign (Antena3) Ioan Chirilă “Excellency award” – Radu Cosasu (Gazeta Sporturilor) Gala Femeilor de succes din România “Best TV Host 2010” –Simona Gherghe, Antena1 Radar de media online awards “Best TV show” – “Un show păcătos”, Antena1
INTACT’S 20 YEAR TIMELINE “After 20 years, one can write books about what happened in INTACT, covering good and difficult parts. What has changed after 20 years? Everything has changed, but our common goal: making Romania a country where our children live in dignity.” Mihai Gâdea, CEO Antena 3
INTACT MEDIA GROUP A DRIVER FOR ROMANIAN MASS MEDIA IN THE PAST 20 YEARS:
1991 • The foundation stone of the group – INTACT Printing House; 1993 • Antena 1, the first commercial Romanian television is launched; • Jurnalul Național, INTACT’s first daily newspaper is released; 1994 • Radio Romantic goes on air for the first time; • INTACT Production, the production house of the Group debuts its first TV show; • Antena1 is the first Romanian TV channel to broadcast 24/7; 1996 • Antena1 operates the first satellite broadcasting in Romania, reaching 12 million people; 1998 • Antena1 is the first Romanian TV station with more than 9 hours of live transmissions per day; 1999 • Antena1 gets exclusive rights for broadcasting the National Football League, being the first private TV station to air four matches per week; • Switch to digital technology with the first digital reporting van in Romania; 2000 • INTACT Media Group acquires the most prestigious sports newspaper in Romania – Gazeta Sporturilor; • INTACT innovates European TV broadcasting through the first mobile grids introduced for studio lighting; 2004 • The first Romanian live broadcasting from a helicopter is made by Antena1; 2005 • INTACT launches its news TV station - Antena3; • The weekly Săptămâna Financiară enters the financial print market;
• Media Sport Group joins INTACT Media Group, launching two BBC local editions of “Top Gear” and “Good Food” magazines; 2006 • Euforia, a lifestyle TV channel dedicated to women, starts broadcasting; • Antena International goes on air for Romanian communities around the world; • Felicia, a weekly well-being magazine, is launched; • Open Media Network joins the Group, oﬀering solutions for mobile marketing and video advertising; 2007 • Antena2, a talk-show based TV station, starts broadcasting; 2008 • “Financiarul”, a daily financial newspaper, is launched; • The monthly glossy lifestyle magazine “Confidențial” introduced; • INTACT launches its first sports TV channel – GSP TV; • Radio ZU, INTACT’s CHR radio station goes on air; • INTACT Interactive is created to manage the on-line development of the Group; 2009 • Open Media Network successfully implemented the first national internet protocol (IP) network for broadcasting and live video streaming for Antena1 and Antena3; • Euroexpo Trade Fair, an event-organizing company, enters the INTACT Media Group family; 2010 • Radio ZU organizes the first concert in the sky, at over 10.000 meters, through a special flight; • The first live broadcasting of an event on 3 diﬀerent platforms: TV, online, iPhone on www.a1.ro.
INTACT’S MANAGEMENT TEAM MESSAGES
Starting from left to right with the top row: Viorel Chesaru Executive Director, INTACT Production Șerban Barbato General Manager, MSGroup Florin Grigore General Manager, Tipografia INTACT Viorel Chesaru Director Executiv Intact Production Mihai Gâdea CEO Antena 3 Codruț Sereș X Sorin Alexandrescu CEO, Antena Group Dan Matiescu Financial Director, INTACT Media Group Cătălin Tolontan General Manager, Gazeta Sporturilor Radu Pop CIO, Open Media Network (OMN)
Starting from left to right with the bottom row: Camelia Buda General Manager, Euroexpo Trade Fairs Viorel Chesaru Director Executiv Intact Production Marius Tucă General Manager, Jurnalul Național Bogdan Strătulă Channel Manager, Antena 1 Mirela Albu Channel Manager, Antena 2
Carmen Avram X Rodica Minculescu General Manager, Romantic FM and ZU Gabriela Vrânceanu Firea General Manager, Săptămâna Financiară, Financiarul, Felicia Camelia Voiculescu President, INTACT Media Group Sabina Petre Executive Director, Antena 3, General Manager GSP TV Dochița Zenoveiov Managing Director, Seed Consultants Branding & Design
Gabriela Vrânceanu Firea, General Manager, Săptămâna Financiară, Financiarul, Felicia
Professionalism, expertise, objectivity, reliability – these are the standards INTACT Media Group has been living by in its 20 years on the market. In an ever changing economic, social and politic environment and beyond the unenduring race for market share, INTACT Media Group has managed to make its mark on the Romanian media market in consequence of content quality and respect for its public – readers, viewers or listeners. This performance was achieved thanks to everyone who is part of the INTACT family. Happy anniversary to everybody!
Cătălin Tolontan General Manager, Gazeta Sporturilor As a group, INTACT is decent and discreet, a trait which is good for a person and not necessary good for a company. Success has always been met naturally, quite unusual for a big media conglomerate. I have always wondered what lies beneath this tranquility, which has nothing to do with numbers. For a person, it could be the serenity of not being quotable at the perfection stock exchange. For a company, I have to admit INTACT’s advantage of being at peace with itself.
Bogdan Strătulă Channel Manager, Antena 1
As celebration bells are chiming/ I would like to sign a pact/ That you’ll always keep on shining/ Happy birthday to INTACT!
Șerban Barbato, General Manager, MSGroup 20 years, easy to say, hard to cover, with all the good and bad facets. To understand INTACT, you have to be there, to get involved, to care and to let it become part of your life. You have to cross the boundary of a common job and believe in your convictions. The 7 years spent in the INTACT family mean a priceless, unique school. If I could turn back time, I wish my 7 year-experience had started…20 years ago!
Rodica Minculescu General Manager, Romantic FM and ZU
For 20 years, INTACT Media Group has stood for courage to dream big and ambition to fulfill these dreams. All this, in the spirit of progress and generosity. Happy anniversary, INTACT Media Group!
Radu Pop CIO, Open Media Network (OMN) As New Media is booming the use of interactive media services is becoming incredibility effective in raising awareness, sales, promoting interaction and increasing TV audience engagement. INTACT Media Group is shaping the Romanian media audience every day for over 20 years…it’s now our job to integrate and deploy interactive services to the TV screen and across all media channels.
Mirela Albu Channel Manager, Antena 2 Half plus one…out of the 20 years, therefore, 11 years of my life, in INTACT Media Group. I have grown here as a television professional, I have had the chance to produce emblematic shows in the history of Romanian television (Din Dragoste, Academia vedetelor, Jocurile de la Saint Tropez etc), I have had the shot at creating a new TV channel, Antena 2, which makes me proud and which is consolidating its position in the market. I trust it has been a winning partnership for both parties. Everyone seeks a balance between work and enjoyment, but the secret is to enjoy your work, so I am trying to implement this postulate throughout the whole structure of Antena2. I believe in the strength of this Group and I am certain that the road to success is connected to a good relationship matrix, at all levels. Our To quote Jim Stovall,” if you are aware of custom what the others are doing, you can cross media acclaim their efforts, credit their solution and achievements and encourservice is called age them to reach their “Interactive Media objectives, so that it’s Services Network”. all about Traditional ways to advertise will become less and less effective. Now, people can get instant information about certain products or promotions easier via their mobile phones. The applications of interactive media services is virtually endless.
Florin Grigore General Manager, Tipografia INTACT
The printing and typography business constitutes the very foundation stone of the group, ever since 1991. Tipografia has always supported INTACT’s family of brands and still prints a large range of the group publications. The management and the rest of the team have developed a solid business strategy over the 20 years on the market which proved its efficiency through all the changes and challenges of the print industry in general.
Dan Matiescu Financial Director, INTACT Media Group 20 years of "life” in the postrevolutionary Romania can be attained with hard work, seriousness, great respect for our mission and excellency. These 20 years represent the most important visiting card and guarantees the quality of our products.
Sabina Petre, Executive Director Antena 3, General Manager GSP TV 20 years. The age of endless posibilities, hope and dreams, finding one’s way in life and a time of big decisions. For a person, it’s the age of great pespectives, for a company, it’s the age of acknowledgement and maturity. I’m part of a team which gives me, every day, the feeling that I can be forever young. I enjoy sharing with them my passion and experience, knowing that I get in return all their dedication and enthusiasm. I haven’t been with INTACT for the whole 20 years, but I can honestly say that, since I joined the team, I
have found the right place and the right people. We meet each morning to set things on course and enjoy the outcome of our work in the evening. It is an intense, demanding but extremely fulfilling job. INTACT is a place full of passionate people and a place where dreams can come true. I hope we meet as young and enthusiatic 20 years from now.
Mihai Gâdea CEO, Antena 3
Sorin Alexandrescu CEO, Antena Group
Twenty years ago, Journalists didn’t have any mobile phones or computers. They had no idea what Internet was and didn’t own a car. They only had a pen, a notebook and a longing desire to discover… In addition, they genuinely believed that they would change the world! Twenty years ago, everyone was searching for their path in life: a family, a career or a new business – it was the moment when everything had to change:
TV, radio, online, print,apps, services – from mobile to BTL and production, INTACT has come a long way since its 1991 launch on the market. It has remained true to its vision of shaping the Romanian media industry and driving innovation and change. Through its constant organic growth and evolution it has become diverse and popular, celebrating valuable content on each of its platforms. My first year at the helm of I N TA C T ’s flagship
Romania was different… Then someone had a vision that life, channel, Antena 1, gave me a comprehensive understanding of family, career and business fit all together into one single entity. this flexible and dynamic business entity, which led to a An entity including all those values which lead to progress: strategic step ahead. The operational consolidation of honesty, knowledge, dynamism, curiosity, communication, Antena1, Antena2 and Euforia TV on a common understanding, vision. He gambled – and some say – he won! platform, Antena Group, created a strategic advantage at all operational levels. I believe in our team and in its ability of creating highTwenty years ago, those Journalists and that someone with a quality content that can stand the test of vision laid the foundation stone of the first Romanian media time, engage our public and group– INTACT. After 20 years, one can write books about what transcend every platform, so I’m happened in INTACT, covering good and difficult parts. What has changed after 20 years? Romania has changed, we have changed. looking forward to the next 20 Everything has changed, but our common goal: making Romania years. a country where our children live in dignity. Something else changed: INTACT journalists have become benchmark names.
DochiĹŁa Zenoveiov Managing Director, Seed Consultants Branding & Design Nulla n i b h enim, vulputate eget congue nec, sodales sit amet dolor. Aliquam velit orci, euismod ac suscipit quis, dignissim a mauris. Morbi iaculis rhoncus odio, id hendrerit mi pretium at. Sed sit amet nisl et lorem tincidunt pulvinar eget sed enim. Duis a magna sollicitudin justo auctor euismod. Cras viverra nibh eget orci consequat non pulvinar nisl vestibulum. Mauris tempor, nisl tristique euismod lacinia, tortor dui cursus lacus, sit amet interdum lorem erat at velit. Sed mollis mattis venenatis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Suspendisse urna enim, mattis non tincidunt adipiscing, congue vitae massa. Vivamus volutpat tempor ipsum sit amet tempus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In in metus elit. Etiam vitae magna in ante molestie viverra ac adipiscing felis. Sed tellus ligula, tincidunt ac sodales id, dignissim in tellus. Etiam nisi ligula, feugiat eget vestibulum ut, pellentesque et nisl. Nam dignissim pharetra mi sed accumsan. Pellentesque interdum hendrerit turpis, vitae aliquet elit convallis vulputate. Pellentesque eu tortor dolor, id mollis mi.
20 YEARS OF DEDICATION