not; that’s why, for example, the National Association of Realtors isn’t NAR. The organization opted for Realtors. The members are real people, not vague entities from the planet NAR. — Peter van Aartrijk, author, ThePowersBook.com
90. Think About Your Own Customer Experience. Our
industry spends a lot of time discussing the customer experience, and rightfully so. But what about our own experiences as users? Think critically about the current user experience with your systems and processes. — Kitty Ambers, AVSYT.com
91. Stay Connected to Your Prospective and Past Clients.
Yes, email marketing is still a very viable marketing strategy.
Start an email newsletter with updates, products, and safety tips. With email automation, you can stay on the minds of your past clients and future prospects thanks to a continuous and valuable email presence. — Mernice Oliver, National Association for Advancement of Women in Insurance
92. Diversify Your Training.
Try these ways to expand your organization’s learning culture: Tuition for business and life-skills training. Paid time off to attend classes. Support for volunteer efforts. Career days and mentorship. Collaborate with colleges and universities. Sabbaticals to pursue deep learning. Lunch-and-learns with in-house and invited speakers. Support attendance at industry conferences. Host networking events and workshops. — Debbie Ivie, NetVU (Network of Vertafore Users) 93. KPIs. Define your marketing success by identifying and
measuring Key Performance Indicators. You can’t improve unless you measure your progress. — Katie Curvel, We Insure Group
94. Production Increase.
Every year, your manager probably expects more production from you. You have two choices: 1) Work more hours; 2) Change something you did last year to become more efficient. Which will you choose? – J.D. Baubuder, All Risks Ltd.
95. Make Progress.
What's the No. 1 motivator for employees? A Harvard study showed that simply the satisfaction of making progress in their work was associated with more positivity and motivation than any other factor. Structure your company culture around that concept. — Donna M. Gray, American Insurance Marketing & Sales Society
96. Solve a Problem.
Differentiate yourself by listening to customers, identifying needs, and providing solutions. Many products and services are similar so you need to show your cusINSURANCEJOURNAL.COM
tomers how you can solve their business problems. — Mary Ann Cook, The Institutes
97. Foster a Passion for Lifelong Learning. Bring in
industry experts to speak during lunch, inspire employees to research an emerging industry topic, encourage them to share what they learned, and honor employees who earn industry designations or certifications. — Ann Myhr, The Institutes
98. Focus on Loss Avoidance.
Buyers are far more likely to change to avoid losses or adverse events than they are when offered enhanced features and benefits. — Frank Pennachio, Oceanus Partners, a ReSource Pro Company 99. Rankings. Be familiar with how your business ranks with Google SERPs. — Jason Marlowe, InsuranceHub
100. Decide on Excellence.
To be excellent, you must first decide to be. Then you must work yourself through the small things over and over until they are habit, or hard-wired. — Randy Schwantz, The Wedge Group
101. Motivate the Sellers.
Encourage, always invest in and help motivate producers and sales support staff to reach new levels of success.
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