InStyle Direct 2022 Brochure

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CONTENTS 04

05 09 People-first Design

In-house Touches

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19

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Our Approach

Furniture Packages

Gold Packages

Diamond Packages


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Tailored Packages

Refreshes & Makeovers

Window Dressings

Luxury Interiors & Refurbishment

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Home Staging

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Our Showrooms



OUR APPROACH Our team of interior designers and property experts create innovative, efficient furnishing solutions that generate a return on investment Landlords, property developers and

Creating and stringently sticking to

homeowners rely on our expertise to

a budget plan, we operate with full

get the most out of their properties.

cost transparency and no hidden fees.

With a London-based design studio

InStyle Direct’s specialists provide

and in-house production, we have

progress reports every step of the way

increased control over our products,

so you can rest assured everything is

enabling us to offer value for money.

running like clockwork.

We take the time to get to know our

From quick makeovers to full

clients and employ successful

refurbishment and everything in

methods to identify and meet the

between, we’ve got you covered.

target audience’s needs.

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PEOPLE-FIRST DESIGN Our knowledge of end-user behavior delivers returns that develop long-standing partnerships Speedier, higher sales and rental

larger, lighter and more usable with the

values drive our strong relationships

correct products and vision.

with developers and investors.

floorplans that result in functional

that feed the subconscious. We seek

spaces has earned us a respectable,

to truly understand the purpose of the

repeat client base of investors and

property based on the target audience.

developers including Berkeley, Bellway

We observe, strategise and empathise

With a dedicated team of property

that suit how the space will be used.

experts who work alongside our interior

more nurturing for their potential to be realised, we employ clever layout and design techniques. Spaces appear

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and Barratt Homes.

to create stimulating interior solutions For remaining units that need a little

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Conjuring clever solutions by analysing

Our skilled experts create environments

designers, our clients are confident that design decisions are right for the target audience and will provide a return.


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AN ‘ICONIC’ STATUS OF APPROVAL Luxury has nev er been so affordable. –

Homes & Prop erty Evening S t and ard

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IN-HOUSE TOUCHES Quality is one of our two fundamental premises for all of our activity together with uniqueness We meticulously design and

to have control over the end product,

manufacture eclectic soft

which can be tailored to themselves

furnishings in-house to eliminate the

or the target market.

disadvantages of outsourcing.

approach, we are always honest if we

the finest materials, including silk,

don’t think a client’s vision aligns with

wool, linen, and cashmere, that

their goal. We ensure any client request

impress and stand the test of time.

is carefully considered, especially if the

With reduced production time

goal is to rent or sell the property.

and no logistic complications, we

Whether deciding on a single cushion

promise high-quality furnishings that

or the furnishing theme throughout,

are always on time.

you can rest assured we’ll steer you in

In-house design also enables our residential and commercial clients

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Although flexible with our design

Fewer overheads enable us to source

the right direction while giving you the confidence to make your own mark.


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FURNITURE PACKAGES Born from the belief that interior design should be accessible for all, we created complete, functional on-budget furnishing solutions Making it our mission to change

Eliminating the costs, time, and

the perception of interior design

hassle of furnishing a property,

as an inaccessible luxury, we were

furniture packages have become

determined to find an affordable

our most popular offering and

way to offer an end-to-end service

are available in three tiers to suit

that included specially-sourced,

different target markets and goals.

high-quality products.

skilled team of interior designers,

trustworthy manufacturers and

our furniture packages with add-on

growing a team of in-house

options enable every property to

specialists, we carefully curated

look like a show home.

high-quality and affordable furniture packages that would provide a return on investment.

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Curated, installed and styled by our

After searching the globe for


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PRODUCTS THAT MEET THE MEASURE OF QUALITY Architectural design and the finest engineering ensures our products hav e an impressiv e lifespan that can withstand multiple tenancies . –

Mansi Mehra | Director InS ty l e Direct

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PACKAGE PROCESS 01 CONSULTATION

Your assigned project manager suggests a furniture package in line with the goal for the property. Once agreed, we’ll request your floor plan so the design process can begin.

02 CONCEPT Our team constructs a visual representation and provides space plans to give you an idea of how the furnishings, furniture and colour scheme work together in your property.

03 INSTALLATION After a pre-installation visit, your furniture package is installed. Any add-on packs you choose are styled to a show-home standard. + photos are provided of the result!

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CONCEPT TO REALITY

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GOLD

FURNITURE PACKAGES STYLED BY AN INTERIOR DESIGNER

Well-made, stylish furniture and furnishings provide the comfortability and convenience expected from a contemporary property. Choose add-on accessory packs for a showhome result that sells a lifestyle.

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GOLD FURNITURE PACKAGES

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Studio £3,295 + VAT

1 Bedroom £4,295 + VAT

Living & Bedroom Area

Living Area

1 Sofa bed 1 Easy chair 1 Dining table 2 Dining chairs 1 Side table 1 TV unit

1 Sofa 1 Easy chair 1 Dining table 4 Dining chairs 1 Coffee table 1 Side table 1 TV unit

Bedroom

1 King size bed 1 Orthopaedic mattress 2 Bedside cabinets


2 Bedroom £5,295 + VAT Living Area

1 Sofa 1 Easy chair 1 Dining table 4 Dining chairs 1 Coffee table 1 Side table 1 TV unit

Bedroom 1

1 King size bed 1 Orthopaedic mattress 2 Bedside cabinets

3 Bedroom £6,295 + VAT Bedroom 2

1 Double bed 1 Orthopaedic mattress 2 Bedside cabinets

Living Area

1 Corner sofa 1 Dining table 6 Dining chairs 1 Coffee table 1 Side table 1 TV unit

Bedroom 1

1 King size bed 1 Orthopaedic mattress 2 Bedside cabinets

Bedroom 2

1 Double bed 1 Orthopaedic mattress 2 Bedside cabinets

Bedroom 3

1 Double bed 1 Orthopaedic mattress 2 Bedside cabinets

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GOLD ADD-ON PACKS

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Kitchen pack

Linen pack

Bedroom accessories pack

Studio & 1 Bed: £265 2 Bed & 3 Bed: £295

Studio & 1 Bed: £170 2 Bed: £340 3 Bed: £510

£620 per bedroom

White mugs White dinner plates White side plates White bowls Set of knives Wine glasses Tumblers

Mattress protector/s Hollowfibre pillows 50 x 75cm White poly cotton pillowcases White poly cotton fitted sheet/s

Canvas’/framed prints Hand selected decoratives

Lounge accessories pack Bathroom pack

Studio, 1 Bed, 2 Bed & 3 Bed: £120

Studio & 1 Bed: £75 2 Bed: £145 3 Bed: £180

Vacuum cleaner

Hand towels

Toaster

Bed throw

White poly cotton duvet cover/s

Set of cookware

Kettle

Bedside lamps

15 Tog hollowfibre duvet/s

16-piece cutlery set

Electric pack

Scatter cushions

Bath towels

Studio, 1 Bed, 2 Bed & 3 Bed: £850 Area rug Mirror Lamp Scatter cushions Canvas’/framed prints Hand selected decoratives

Chrome toilet brush/s & holder/s

*All prices are subject to VAT. Products shown are for styling purposes only.

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DIAMOND FURNITURE PACKAGES

STYLED BY AN INTERIOR DESIGNER

Innovative and sophisticated design targets a high calibre audience ahead of the curve. Used with premium add-on packs, they provide everything expected from a premium property and way of living.

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DIAMOND FURNITURE PACKAGES

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Studio £5,595 + VAT

1 Bedroom £6,595 + VAT

Living & Bedroom Area

Living Area

Bedroom

1 Sofa bed 1 Easy chair 1 Dining table 2 Dining chairs 1 Side table 1 TV unit

1 Sofa 1 Easy chair 1 Dining table 4 Dining chairs 1 Coffee table 1 Side table

1 King size bed 1 Chiropaedic mattress 2 Bedside cabinets


2 Bedroom £8,995 + VAT

3 Bedroom £10,995 + VAT

Living Area

Bedroom 1

Bedroom 2

1 Sofa 1 Easy chair 1 Dining table 6 Dining chairs 1 Coffee table 1 Side table

1 King size bed 1 Double bed 1 Chiropaedic mattress 1 Chiropaedic mattress 2 Bedside cabinets 2 Bedside cabinets

Living Area

Bedroom 1

Bedroom 2

Bedroom 3

1 Corner sofa 1 Dining table 6 Dining chairs 1 Coffee table 1 Side table

1 King size bed 1 Chiropaedic mattress 2 Bedside cabinets

1 Double bed 1 Chiropaedic mattress 2 Bedside cabinets

1 Double bed 1 Chiropaedic mattress 2 Bedside cabinets

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DIAMOND ADD-ON PACKS

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Dining pack

Electric pack

Bedroom accessories pack

Studio, 1 Bed, 2 Bed & 3 Bed: £150

Studio, 1 Bed, 2 Bed & 3 Bed: £330

£1,695 per bedroom

24-Piece crockery set

Cordless vacuum cleaner (style

Set of artwork

may vary)

Luxury scatter cushions

Steam iron

Luxury bedspread/throw

Ironing board

Bedside lamps

Kettle

Hand selected decoratives

24-Piece cutlery set 7-Piece utensil set Coasters Placemats & napkins Electric salt & pepper mill

Toaster

Wine glasses Tall tumblers

Linen pack Chef’s pack Studio, 1 Bed, 2 Bed & 3 Bed: £240

Studio & 1 Bed: £265 2 Bed: £530 3 Bed: £795 Mattress protector/s

Knife block & knives

Hollowfibre pillows 50 x 75cm

Saucepan set

White 100% cotton pillowcases

Cruet set

White 100% cotton fitted sheet/s

Wooden chopping board

15 Tog hollowfibre duvet/s

Grater

White 100% cotton duvet cover/s

Tin opener Peeler Bottle opener Colander Spatula Wooden spoon Tea towel set Baking tray set Trivet Glass oven dish

Media pack Studio: £1,058 1 Bed, 2 Bed & 3 Bed: £1,920 43” Smart television (minimum size provided) TV Unit (not included in studio) Smart speaker with Alexa

*All prices are subject to VAT. Products shown are for styling purposes only.

Lounge accessories pack Studio, 1 Bed, 2 Bed & 3 Bed: £1,695 Contemporary rug Mirror Luxury scatter cushions Set of artwork Lamp Hand selected decoratives

Bathroom pack Studio & 1 Bed: £135 2 Bed & 3 Bed: £275 100% Cotton towel set/s Set of 10 hangers Bath mat Soap dish Soap dispenser Lotion dispenser

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TAILORED FURNITURE PACKAGES

STYLED BY AN INTERIOR DESIGNER

A bespoke furnishing solution designed to meet the specific needs and wants of the end-user. Strict budgeting and project management ensures efficiency without compromising on creativity for a personal interior design experience.

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CASE STUDY KITSON HOUSE

Snapped-up instantaneously at a launch party, this fun-infused show flat enjoyed immediate success before it could reach the market. Vivid colours and exciting patterns were incorporated through clever exploration with shape and perspective. The interior designer distinguished the property with unique, relevant accessories sourced locally to the project.

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CASE STUDY

SUGAR HOUSE ISLAND

After the success of the first collection of over 100 furnished show homes and rental units, we were appointed on the second phase of Vastint’s large professional rented sector scheme providing 1,200 homes. The success of stage one of the extensive, multi-phase rollout was largely dependent on InStyle’s highly organised logistics, project management and covid-19 secure operations.

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WINDOW DRESSINGS Made-to-measure window dressings protect your property while enhancing its overall appeal Window dressings should work in partnership with a room, rather than fight against it. We ensure window dressings are complementary to the overall scheme with in-house production. This also gives us full cost control which benefits our clients. Window dressings, while easy to consider unimportant, make a big impact on a property’s appearance in photographs and in person and

affect the desirability that makes it more rentable or sellable. The correct window dressings can also prevent internal discolouration and provide insulation that benefits both landlords and tenants. With a range of window dressing options and combinations, we are equipped to suggest the right solution for your project in line with the goal for the property.

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HOME STAGING Creating well-presented properties to instantly attract greater interest With extensive experience working with London’s most prestigious property developers and investors, property styling is a quick, proven solution that shows a property’s full potential. With a skilled team of real estate experts, interior designers and project managers, we combine knowledge and creativity to create solutions that differentiate a property in a competitive market.

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We know what it takes to convert viewers. An impressive 85% of the properties we dress, rent within one week and generally secure a higher rental price. Whether your property is viewed in photographs online or in person, InStyle Direct will identify and convert your target demographic through captivating, dressed spaces.


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REFRESHES & MAKEOVERS Essential upgrades for the minimum cost and the greatest return Making the most of your income often entails property upgrades to retain or attract new tenants. From feature walls to partial tile replacement, we’ll ensure your property looks fresh and modern to increase its value. We offer honest, on-budget, expert advice on improving the necessary elements that tenants and buyers value when viewing a property. InStyle Direct is uniquely

positioned with a team of Londonbased Business Development Managers who understand the needs of the target audience relative to the location and market. Our production and design teams work with our real estate experts to ensure your property reaches its full rental or sales potential.

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LUXURY INTERIORS & REFURBISHMENT Our high-end services are used by owner occupiers, investors, developers and the commercial sector Premium projects are managed under our high-end division, Ani M by InStyle. Whether private residence, show suite, hotel, or an entire apartment block, Ani M by InStyle has established a blue chip reputation for creating luxury interiors of distinction. Seemingly unimportant facets drive architectural design, created and executed by the finest craftspeople.

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Services extend to interior architecture and custom-made furniture and fixtures, designed for one-of-a-kind residences and commercial spaces. Executing over 500 extraordinary projects all over the world, we’ve gained longstanding, repeat private and commercial clients who trust us with their high value projects and high expectations.


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VISIT US

SHOWROOM VISITS

Visit one of our several showrooms around London to experience the quality of our furniture packages. Visitation by appointment at visit@instyledirect.co.uk

HAMMERSMITH

W6 9GX

NINE ELMS

SW8 2LF

CHELSEA

SW6 2UB

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InStyle Direct uses its knowledge and experience to ensure each property reaches its full potential and appeals to the right target market. - Berkeley Group

After the rental success of our first collection of furnished homes, we appointed InStyle Direct on the second phase at Sugar House Island. - Vastint Holding B.V.

3 days after a quick installation, the apartment sold. The new furniture, layout and colour scheme really helped viewers see the full potential.

ISDBRO0122

- London Square


Studio 13, 100 Villiers Rd London, NW2 5PJ

+ 44 20 3797 0885 | info@instyledirect.com | www.instyledirect.com