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Monday 2nd June 2014

Bloomsbury, London

Managing Corporate Partnerships Conference 2014 Many charities are re-visiting their current engagement strategies, with a major move to longer term more multi-layered, strategic corporate partnerships that deliver in much more meaningful and tangible ways. This conference will showcase a number of lessons for innovation in fundraising – from the pitch process and set up, to evaluation and partnership working. It is also important to look at the wider picture, the sustainability of a programme and impact measurement. Through detailed case studies, it will reveal the secrets to successful partnerships and demonstrate how

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you can emulate these successes in your own charity. Hear from both national and regional charities and the companies they are working with and learn how to strengthen your own corporate partnerships programme. Book now to find out more about these high-profile corporate partnerships: • B&Q and the Scout Association • Capital One and YouthNet • Belu and Wateraid • Morrisons and Sue Ryder

Secure your place today at www.institute-of-fundraising.org.uk/corporate2014/ Join as an IoF member when you book your conference place and benefit from both discounted first year membership and conference attendance at member rate #iofcorporate


Hear from these exciting organisations and more


Conference programme Managing Corporate Partnerships 09.00 Registration and refreshments 09.30 O  pening remarks from the Chair, Douglas Campbell Rouse, Corporate Partnerships Director, Save the Children 09.50 Generating new business Lead generation – tricky but key. Charities need to research some of the more obvious things, such as which companies have an active COTY programme, when to apply, which have a Payroll Giving contract already in place etc. But there’s also there’s nothing better than good old fashioned leg work from those in the front line! In this session Ruth will talk about the Royal Mail partnership with Barnardo’s and the numerous Charity of the Year contracts that Myton have been involved in. Ruth Freeman, Director of Income Generation & Marketing, Myton Hospice 10.30 How to create the ‘best’ partnerships panel This panel features best practice case studies of charity-business partnerships and will share practical tips on how you could strengthen your partnerships. Gail Scott-Spicer, Director of Marketing and Communications, The Scout Association Nikki Mason, Head of Corporate Partnerships, The Scout Association Hannah Christie, Corporate Partnership Manager, St Giles Trust 11.10

Coffee and networking

11.30 Please choose a track to attend Building corporate partnerships

 he story of Capital One and T YouthNet Once upon a time, there was a business looking to invest in a national partnership for the first time and a small charity seeking significant investment for a transformation. How and why did these partners come together, both at a time of change, to develop a long-term strategic partnership? What were the challenges? How is ‘value’ assessed? What are the tactics for making big strategic partnerships a reality rather than just a fairy tale for small charities? Jemma Guerrier, Deputy Director of Development, YouthNet Alison Gardner, Head of Corporate Social Responsibility, Capital One

Managing corporate partnerships Taking a risk Belu and WaterAid: Taking risks and building a new partnership approach. From a tentative start three years ago, Belu, an award winning social enterprise, and WaterAid, have built a strong partnership with ethical credentials, sustainable, growing revenue and solid foundations. However, it hasn’t been without its challenges along the way. With a current commitment through to 2020, what has been learnt and what is the potential for the future?’ David Hillyard, Head of Major Partnerships, Water Aid


12.10  Building corporate partnerships  igh value, Securing partnerships H This session will look at what led to Sue Ryder securing a partnership with top supermarket Morrisons, whilst looking at how they have responded to recent trends. Jason Suckley, Director of Fundraising, Sue Ryder Care

Managing corporate partnerships Developing year-on-year support Winning a charity of the year partnership can make a huge difference to a small charity, even more so if it can grow year-on-year. By using relationship fundraising principles, Haven House is now working with the Professional Darts Corporation for a second year, after exceeding its fundraising target in year one. This session will focus on the practicalities of managing a national partnership with a small team and the importance of cross-team working day-to-day. Jenni Anderson, Director of Income Generation & Marketing, Haven House Children’s Hospice and Kate Rosenthal, Major Gifts Manager, Haven House Children’s Hospice

12.50 Lunch and networking 13.50 The evolution of corporate/charity partnerships How important is the sustainability of a programme? Or impact measurement? Or leverage? This session brings together an expert panel of corporate speakers to reflect on the evolution of corporate/charity partnerships. The panel will highlight the core issues for companies when selecting their community programmes and charity partners in an ever-evolving marketplace. Jacquie Irvine, Co-Founder and Director, Good Values Eva Halper, Vice President, Corporate Citizenship, Credit Suisse Sarah Shillito, Associate Director Global Community Investment, AstraZeneca 14.30 Ethical corporate partnerships – Panel discussion Choosing the right partnership for your organisation is vital. Is it possible to work with companies on a commercial basis without compromising the independence or values? This discussion will look at how you can achieve mutually beneficial corporate partnerships. Alice Durand, Project Manager, Heart of the City Heart of the City corporate member James Cole, Business Engagement, Friends of the Earth Suzie Stephens, Prospect Research Manager, Save the Children 15.25 Coffee and networking


15.45 Breaking down silos Shine took the decision to merge the Community & Events and Marketing & Communications teams into the Marketing & Events team. This move has led to increased efficiency, better communications, a more professional standard across these work areas, and an increase in income. By integrating more areas of work into the team since then, such as In Mem, Corporate, Regular Giving, and Mailings, they are building an incredibly strong foundation with which to expand our work in the coming years. Tom Scott, Marketing & Events Manager, Shine 16.25 Case study: Evolution of strategic partnerships Launched in November 2012, the two year national charities partnership with Action for Literacy (an alliance between the National Literacy Trust and Dyslexia Action) and Shelter aims to help 8,300 young people access better literacy provision, and to keep 2,100 families secure in their homes. The programme has evolved beyond a traditional, fundraising focused “charity of the year” model g, to a strategic corporate/charity partnership, collaborating to support social issues aligned with their business. Through the programme KPMG is using their skills and expertise to make a tangible and sustainable impact in local communities, focused on: • Policy support • Pro bono support • Skilled volunteering • Fundraising. Emma Malcolm, Director of Fundraising and Marketing, Dyslexia Action Isabel Thompson, Senior Manager CSR, KPMG 17.05 Closing remarks from the Chair, Douglas Campbell Rouse, Corporate Partnerships Director, Save the Children


Monday 2nd June 2014 Bloomsbury, London IoF Individual member

£195

Non-Member from a Non-Profit Organisation

£250

OR join IoF when you book your conference place and benefit from both discounted first year membership and conference attendance at member rate: NFP - Conference and membership

£275

Non-Member - Commercial Organisation

£300

Secure your place today at www.institute-of-fundraising.org.uk/corporate2014/ Join as an IoF member when you book your conference place and benefit from both discounted first year membership and conference attendance at member rate #iofcorporate

IoF Corporate brochure final  

Conference brochure for Managing Corporate Partnerships, 2 June 2014

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