According to (Uchenna, O;290)41 , in his 2015 paper on the Nigerian movie industry, "The effective environment for Nigerians, other Africans and other people of African descent is being constructed, reprocessed and shared through Nollywood video films. Effective environment, according to David Altheide (1997), is how people actually experience their social and physical surroundings. " The researcher here alludes to the cultural dominance that Nigeria enjoys through the instrumentation of the movies from Nollywood. This is partly driven by the industrious and widely travelled Nigerians who take their entertainment with them wherever they go, as reported by the BBC News on their expose on Nigeria's impact on Africa (2015). Below is an excerpt from the Wikipedia article on the Cinema of Nigeria42: “Since the 2000s, Nigerian movies started to dominate television screens across the African continent and by extension, the diaspora. The film actors have also become household names across the continent,[68] and the movies significantly influence cultures in many African nations; from way of dressing to speech and usage of Nigerian slangs." This has been attributed to the fact that Nigerian films told "relatable" stories, which made foreign films to gather dusts on the shelves of video stores, even though they cost much less."
a long way in granting safe passage to the entertainment preferred by Nigerians within the popular culture within the African continent, and among Africans in the diaspora. Operations Operational efficiency in guerrilla productions characterizes the Nigerian animation space. While it is yet lacking in core operational skills and this lapse may create problems in the ability of the studios to scale their productions, the ability of the local producers to create the minimum viable product required to make an impressive appearance on the global stage is no longer in doubt. Consequently the cost of 60 seconds of 3D animation in Nigeria is an average of N1,600,000 ($4,654) The cost of 60 seconds of animation in Angouleme, France is $12,304 The cost of 60 seconds of animation in Paris, France is $30,626 The average cost of 60 seconds of animation in Hollywood: $1,449,360* The average cost of 60 seconds of 3D animation in advertising USA: $150,0004344 The average cost of 60 seconds of feature 4546 animation in the Brazil/ Argentina: $56,250
The proud, indomitable spirit of the Nigerian in diaspora also makes them aspirational figures for other Africans. This mental positioning goes
41 UchennaOnuzulike, Nollywood video film's impact on Nigerian and other African environments and cultures (PDF Download Available). Available from: https://www.researchgate.net/publication/280034246_Nollywood_video_film's_impact_on_Nigerian and_other_African_environments_and_cultures [accessed Mar 25 2018] 42 https://en.wikipedia.org/wiki/Cinema_of_Nigeria 43 Source: http://getwrightonit.com/how-much-does-3d-animation-cost/ 44 https://www.studiopigeon.com/blog/how-much-does-it-cost-to-produce-animation-and-why/ 45 http://www.nearshoreamericas.com/animation-cottage-industry-argentina-gambling-build-future/ 46 DOWNLOAD THE CONTENT Co-producing with Latin America.pdf
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