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CROYDON


CROYDON

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Innova is redrawing the lines, and dismantling design convention, inch by inch, to deliver a new dimension in urban living. #micrologic means a new mindset and new opportunities to experience the city lifestyle in #smartlivingspaces - it is nothing short of inspired.


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A city is the master of reinvention - of neighbourhoods, buildings, and our perceptions. That’s what makes them so exhilarating.


Open the door to seamless living space and interiors expertly designed and

finished. City living that prioritises your

needs, streamlined for the modern city

dweller. Innova makes convenience and

connectivity in every aspect a priority, from advanced technology to fun communal space in the Sky Terrace and Residents’ Lounge, together with a hotel-style

concierge service. At night, Innova’s architectural form - and new role - is

outlined on the urban skyline, a shining

beacon of micro-living, beautifully honed.

Computer generated image of Innova. indicative only.


{

FEEL PART OF A DYNAMIC NEW URBAN FABRIC.

}

West Croydon Station 10 mins

Surrey Street Market 3 mins

Westfield 8 mins

Queens Gardens 2 mins

Fairfield Halls 5 mins

Croydon College 8 mins


From new quarters alive with people, activity and new green space to exciting new art space and urban squares - all

located in a Croydon that is better connected than ever before.

Boxpark

East Croydon Station 10 mins

10 mins

Aerial photography of Croydon.


#THE NEW CROYDON


It is not a place that is innovative and exciting but the people who live, work, create and play there.

}

London’s fastest growing economy, Croydon is an ecosystem of tech start-ups, creatives

and professional services. It is doing things its own way, developing new modes of working including co-working spaces such as TMRW Hub with its award-winning community café

attached that is not a corporate chain, but run by locals. New arts and creative quarters like

Matthews Yard are pools of creative thinking and innovation, from office suites to a crowd-funded

theatre and watering holes that are making their mark on Croydon’s restaurant scene.


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SUBVERTING THE SUBURBAN IMAGE FOREVER.

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Transforming into one of the most vibrant and innovative parts of the capital, Croydon continues to retain its own distinct identity.

With £5.25bn being invested across the borough,

postwar Pop Art. Labelled the ‘new capital of

a revamped centre to its cultural offering. It is

come to see murals from well-known artists such

Croydon is seeing massive regeneration, from

also pushing new boundaries with underground gallery spaces and more-than-just-a-gallery

venues showcasing urban contemporary and

street art’ with RISE gallery its epicentre, visitors as Ben Eine, Rich Simmons and Dotmaster to open graffiti jams on shop shutters along St George’s Walk.


£5.25BN INVESTMENT IN CROYDON OVER THE NEXT FIVE YEARS

28 NEW PUBLIC SQUARES TRANSFORMING CROYDON INTO A NEW, MODERN EUROPEAN LOCATION

CROYDON IS THE UK‘S BEST CONNECTED BUSINESS HUB WITH LONDON OR GATWICK TAKING JUST 15 MINUTES

£1.4 BILLION REDEVELOPMENT OF THE WHITGIFT CENTRE BRINGING WESTFIELD TO CROYDON

A SKILLED WORK FORCE, EXCEPTIONAL SCHOOLS AND A BRAND NEW UNIVERSITY CAMPUS

CROYDON RESTAURANT QUARTER; A HEADY MIX OF FINE DINING RESTAURANTS, CHAINS, BARS & PUBS


# B

O

X

P

A

R

K


Boxpark Croydon

SERVING UP A SLICE OF SHOREDITCH ATTITUDE.

From cafĂŠs to stores and event space, the pop-up brings

new ideas, new flavours and new experiences to the urban milieu. The concept, its archetypal converted shipping containers, and a cargo of cafĂŠs, restaurants, pit-stops

and bars has firmly docked in Croydon. Independent and local food retailers sell everything from artisanal Italian

street food, authentic Taiwanese and charcoal-grill classic burgers to vegan specialities, Sri Lankan cuisine and Rio

street food, washed down with Cronx brewery craft ales or something sparkling from a chilled-out wine bar. It brings local traders but with a global dimension.


#ON

TREND


300 SHOPS 45 RESTAURANTS 6 SCREEN IMAX CINEMA 500 NEW JOBS Croydon has long been a regional shopping hub,

but the arrival of Westfield Croydon will transform the existing Whitgift and Centrale centres into a

world-class retail and leisure destination, bringing

a profile of premium brands and the newest, most sought-after contemporary chains.


LONDON’S GREEN BOROUGH.

One of London’s greenest boroughs with over 120 parks and open spaces, from nature reserves rich in wildlife to the wonderfully restored Wandle Park with the river winding through, trim-trail, and a bandstand. Croydon is developing even more high quality, sustainable open spaces to stroll, take part in sport, or enjoy summer garden parties.


Queens Gardens This familiar urban garden in the centre of Croydon offers a calm oasis for

workers to eat a sandwich, read, have a workout, or take in the street art.

Lloyd Park With its mature trees, woodland and

parkland, as well as horse riding along its bridle path, Lloyd Park brings a real

rus-in-urbe dimension to Croydon. The

Parklife cafĂŠ is the place to rehydrate after a session at the outdoor gym or popular Lloyd Park 5km run against the clock.

South Norwood Country Park With wet land and a lake, as well as

wild-flower meadows, the Country Park is the place for tranquil walks through

the changing seasons, watching migrant birds arrive and depart in spring and winter, enjoying a round of Pitch and Putt, or going for a bike ride.


THE SMART MONEY IS ON CROYDON.

From suits to software developers, public bodies to private finance, Croydon is attracting big corporate names and government bodies like HMRC as new office buildings sprout up to accommodate them. With extensive rail services, including Overground and Tram, London’s other business, finance and tech hubs are easily accessed. Victoria is just 15 minutes away, London Bridge 17 minutes, Canary Wharf 35 minutes via rail and Jubilee Line, Shoreditch High Street via Overground 44 minutes, and St Pancras and Eurostar 28 minutes.


AIG Balfour Beatty BT Real Digital International Institute of Public Finance Liberata Lloyds TSB Merrill Lynch Mott MacDonald Pegasus Superdrug The Home Office The Royal Bank of Scotland UK Border Agency Virgin Media HMRC Allianz EDF Arcadis


With its joined-up thinking and one of Europe’s most advanced transport systems, at Innova you can always get to where you want to be, whether around the borough or the rest of the world with Gatwick Airport just 15 minutes away.

King’s Cross St Pancras 28 mins Shoreditch High Street 44 mins

Eurotunnel 1h 45 mins

Canary Wharf 35 mins London Victoria 15 mins

Whitechapel 40 mins

O2 Greenwich 54 mins

London Bridge 17 mins

Clapham Junction 9 mins

Biggin Hill Airport 25 mins

Canada Water 32 mins

Fairfield Halls 5 mins

West Croydon Station 10 mins

East Croydon Station 10 mins Vue Cinema 6 mins

Wimbledon 31 mins

Addiscombe 10 mins John Lewis At Home Purley Way 8 mins

Elmers End 19 mins Birkbeck 21 mins

Westfield 8 mins

Mitcham Junction 23 mins

Beckenham Junction 25 mins Gatwick Airport 15 mins

Ampere Way (Ikea) 14 mins

M25 20 mins

Centrale Shopping Centre 9 mins

Heathrow Airport 57 mins

Portsmouth Harbour 1h 42 mins

Bluewater Shopping Centre 50 mins

Brighton 45 mins

Croydon’s transport network is truly impressive. The Tram provides a European city vibe, and a highly efficient service carrying 22 million

passengers a year along 28km of tramway on its

east-west axis and central loop around Croydon.

It is also environmentally friendly, taking many car

journeys off the road. With £2m invested in making Croydon’s main roads more cycle and pedestrian Travel times taken from googlemaps.co.uk

friendly, it is also easy to get around by bike.


#ON THE MOVE


live smart }

Each micro-apartment at Innova is equipped with a Nest thermostat, not only enabling you to control your heating and hot water from your phone, but also with advanced learning technology that quickly adapts to how you use your apartment.

}


#SMARTDESIGN


#SMARTLIVING Computer generated image, indicative only.


top tips

INTERIOR DESIGN

{

Smart living requires smart thinking. But fear not, design guru Sarah Akwisombe has some tips to help you.

#1 DOUBLE DOWN

Most high street brands are starting to

understand the needs of city dwellers and have created many functional pieces that serve two

uses. Side tables that also double up as stools,

coffee tables that convert into dining tables and

beds that double up as storage can now be found relatively easily and at an affordable price.

#2

PUT BABY IN THE CORNER Think about where there is dead space in

your home - behind doors and corners of

rooms for instance. Look for shelving units

that hug these hidden spaces and turn them into extra storage or an area to display

plants and accessories that can then leave

more important areas in your home free.


#3 PUT YOUR HANDS UP #4 SMALL FEET, BIG KICKS Look for pieces that have a small

base in order to maximise your space.

A floor lamp with three legs for example

might look great but actually takes up way more space than is needed. A lamp with a singular base will be much easier to slip We often forget that we have so much wasted space high above our heads.

Utilise the top of walls for shelving and storage of items that you don’t need to

use on a day to day basis. You can get some design-led storage boxes from high street stores to hide clutter and those bits and bobs that don’t have a home.

#5

SMOKE AND MIRRORS I love to use mirrors as a way to create the

illusion of more space in a small room. Place

them strategically opposite windows or next to a lamp to bounce light around your home, or

alongside tighter pieces of furniture to make the space feel more airy. If you’re feeling daring, a mirror wall is an amazing way to make a space feel so much bigger!

alongside a sofa or in the corner of a room without taking up unnecessary room.


Computer generated image, indicative only.


}

CLEVER LIVING SPACES MAKE THE DIFFERENCE.

}

Hallway-free, open-plan interiors filled with multi-functional pieces that double down to make the most of every inch so you live smart.

Computer generated image, indicative only.


DET THE

Computer generated image, indicative only.

GENERAL

KITCHEN

BATHROOM

• Low energy LED lighting

• Glass splashbacks

• Villeroy & Boch sanitaryware

• Engineered hardwood flooring • Wired for Sky + with TV points in bedrooms and living areas

• Video intercom door entry system • CCTV to building

• Electronic fob entry to building

• Granite worktops • Hansgrohe taps

High quality appliances, including:

• Porcelain floor and wall tiles • Hansgrohe taps

• Bosch electric induction

TECHNOLOGY

• Bosch oven

• Nest smart thermostat

hob and extractor

• Bosch fridge/freezer • Bosch washer/dryer

• Bosch microwave oven

• Bosch slimline dishwasher

• Efficient heating system • Hyperoptic broadband 1Gb connection - fastest in UK


TAIL

CLEVERLY THOUGHT OUT DESIGN From the balanced division of

space to design statements like the ultra-sleek kitchen units, at Innova

you will find a home where every last detail has been thought through.

BEAUTIFUL AS WELL AS PRACTICAL

Materials are chosen to be both durable and beautiful from the granite worktops to the low

maintenance gloss kitchen units. And from the German-made Hansgrohe taps to the

engineered hardwood floors,

your micro-apartment reflects quality, finessed for urban living, throughout.


PLAY HARD


}

SHARED SOCIAL SPACES WHERE YOU CAN PLAY HARD BUT LIVE SMART.

}

Meet your neighbours and entertain guests in your very own Residents’ Lounge and up on the ninth floor Sky Terrace.

Computer generated image, indicative only.


{G{ GROUND FLOOR

A

33m2 / 355.2 sq ft

E

41m2 / 441.3 sq ft

B

31m2 / 333.7 sq ft

F

30m2 / 322.9 sq ft

C

42m2 / 452.1 sq ft

U

53m2 / 570.5 sq ft

D

37m2 / 398.3 sq ft

T

40m2 / 430.6 sq ft

G.11 Kitchen/Living/ Dining Room

Bath St

T

B


Bedroom

floor plans

G.9

G.10 Bath

Living Room

Bedroom

Bedroom

St St

*

Kitchen/Living/ Dining Room

Bath

Kitchen/Dining Room

U

F

G.8 Bedroom

Bath St

B

Kitchen/Living/ Dining Room

G.7 Kitchen

*

Living/ Dining Room

Bedroom Residents’ Lounge

E

G.4

Kitchen/Living/ Dining Room

Bedroom

Bedroom

G.6

Kitchen/Living/ Dining Room

G.5

Bath

St

Bedroom Kitchen/Living/ Dining Room

St

St

St Bath

Bath

Bath

B

D

A Kitchen

B C

B St

Bath

Bath

Bath

St St

Living/ Dining Room

Bedroom

G.1

Kitchen/Living/ Dining Room

Master Bedroom

Kitchen/Living/ Dining Room Bedroom

G.2

Bedroom 2

G.3

Total areas are approximate only and may vary. Plans are subject to change, please ask sales advisor for further information. * Possible versatile unit, purchaser option.


{1{ FIRST FLOOR

A

34m2 / 365.9 sq ft

E

41m2 / 441.3 sq ft

J

B

32m2 / 344.4 sq ft

F

31m2/ 333.7 sq ft

K 31m2 / 333.7 sq ft

C

42m2 / 452.1 sq ft

G

55m2 / 592.0 sq ft

L

D

35m2 / 376.7 sq ft

I

35m2 / 376.7 sq ft

V 47m2 / 505.9 sq ft

Kitchen/Living/ Dining Room

Bedroom

1.17

St

I

36m2 / 387.5 sq ft 34m2 / 365.9 sq ft

1.16

Kitchen/Living/ Dining Room

Bedroom

St

Bath

1.15

Kitchen/Living/ Dining Room

Bedroom

J

B

Bath

Bedroom

1.18

Kitchen/Living/ Dining Room

Kitchen/Living/ Dining Room

1.19

B

Kitchen/Living/ Dining Room

Bath

Bath

St

Bedroom

Bath

B

B Bath

St

St

B

B Bath

1.20

Kitchen/Living/ Dining Room

Bath

St

St

Bedroom

1

Bedroom

Bath

B

St

Bedroom

Bath

B

Kitchen/Living/ Dining Room

St

St Bath

1.13

1.14

Kitchen/Living/ Dining Room

Bedroom

1.21

Kitchen/Living/ Dining Room

S

Bedroom

1.22

Bedroom

1.23


floor plans

1.9

1.10 Bath

Master Bedroom

Bedroom

Bedroom 2

St

Kitchen/Living/ Dining Room

Bath Kitchen/Living/ Dining Room

F

1.8

G

St

Bedroom

Bath St

1.11

B

Bedroom

Kitchen/Living/ Dining Room

Bath St

Bath

Bedroom

1.12

1.7

B

Kitchen/Living/ Dining Room

Kitchen

E

*

Living/ Dining Room

Bedroom Bedroom

V

Kitchen/Living/ Dining Room

Bath

1.5

Kitchen/Living/ Dining Room

Bedroom

1.6 St

Kitchen/Living/ Dining Room

1.4 Bedroom Kitchen/Living/ Dining Room

St

St

St Bath

Bath

Bath

B K

D

A Kitchen

St Kitchen/Living/ Dining Room

L St

C

B

Bath

St

Kitchen/Living/ Dining Room

St

Living Room

Bedroom

1.1

Kitchen/Living/ Dining Room

Master Bedroom

St

Bath

Bath

*

Bath

B

Bedroom

1.2

Bedroom 2

1.3

Kitchen/Living/ Dining Room

Bedroom

1.24

Total areas are approximate only and may vary. Plans are subject to change, please ask sales advisor for further information. * Possible versatile unit, purchaser option.


{2–5{ SECOND–FIFTH FLOORS

A

34m2 / 365.9 sq ft

E

41m2 / 441.3 sq ft

I

B

32m2 / 344.4 sq ft

F

31m2/ 333.7 sq ft

J 36m2 / 387.5 sq ft

C

42m2 / 452.1 sq ft

G

56m2 / 602.7 sq ft

K 31m2 / 333.7 sq ft

D

35m2 / 376.7 sq ft

H

56m2 / 602.7 sq ft

L 35m2 / 376.7 sq ft

2/5.17

Kitchen/Living/ Dining Room

St

Bedroom

35m2 / 376.7 sq ft

2/5.16

Kitchen/Living/ Dining Room

Bedroom

2/5.15

Kitchen/Living/ Dining Room

Bedroom

Bedroom

I

Bath

J

2

Bedroom

B

Kitchen/Living/ Dining Room

Kitchen/Living/ Dining Room

2/5.19

B

Kitchen/Living/ Dining Room

Bath

Bath

St

Bedroom

B

B Bath

St

Bath

B

B Bath

St Bath

Bath

B

St Bath

St

St

B

2/5.18

Kitchen/Living/ Dining Room

D St Bath

Bedroom

2/5.13

2/5.14

Kitchen/Living/ Dining Room

St

St

Bedroom

2/5.20

Kitchen/Living/ Dining Room

Bath

Bedroom

2/5.21

Kitchen/Living/ Dining Room

S

Bedroom

Bedroom

2/5.22

2/5.23


floor plans

2/5.9

2/5.10 Bath

Master Bedroom

Bedroom

Bedroom 2

St

Kitchen/Living/ Dining Room

Bath Kitchen/Living/ Dining Room

F

2/5.8

G

St

Bedroom

Bath St

2/5.11

B

Bedroom

Kitchen/Living/ Dining Room

Bath St

Bath

Bedroom

2/5.12

2/5.7

B

Kitchen/Living/ Dining Room

Kitchen

E

*

Living/ Dining Room

Bedroom

Kitchen/Living/ Dining Room

Bedroom

Living/ Dining Room

H *

Kitchen

Bath

2/5.6

2/5.5 Bedroom

St

Kitchen/Living/ Dining Room

Kitchen/Living/ Dining Room

St

St

Bath

Bath

Bath

B K

D

A Kitchen

Kitchen/Living/ Dining Room

Bedroom

St St

St

2/5.4

L St

C

B Bath

Bath

Living Room

Bedroom

2/5.1

Kitchen/Living/ Dining Room

Master Bedroom

St

Bath

St

Kitchen/Living/ Dining Room

St *

Bath

B

Bedroom

2/5.2

Bedroom 2

2/5.3

Kitchen/Living/ Dining Room

Bedroom

2/5.24

Total areas are approximate only and may vary. Plans are subject to change, please ask sales advisor for further information. * Possible versatile unit, purchaser option.


{6–8{ SIXTH–EIGHTH FLOORS

B

32m2 / 344.4 sq ft

M 39m2 / 419.7 sq ft

E

41m2 / 441.3 sq ft

N

33m2 / 355.2 sq ft

F

31m2 / 333.7 sq ft

O

51m2 / 548.9 sq ft


6/8.6 6/8.7

Bath

Kitchen/Living/ Dining Room

Bedroom

Bedroom

St St

Kitchen/Living/ Dining Room

Bath

6/8.8 F

Bedroom

floor plans

6/8.5

M

Bedroom

Bath St

N

Kitchen/Living/ Dining Room

B

Kitchen/Living/ Dining Room

St

Bedroom

6/8.4

Bath

Kitchen

Bath

E

Living/ Dining Room

Bedroom

O

Kitchen/Living/ Dining Room

Bath St

6/8.9

*

St

L St

Bath

Kitchen/Living/ Dining Room

Bedroom

6/8.16

Total areas are approximate only and may vary. Plans are subject to change, please ask sales advisor for further information. * Possible versatile unit, purchaser option.


9.5

9.4 Bath

Master Bedroom

Bedroom

Bedroom 2

St

Kitchen/Living/ Dining Room

Bath Kitchen/Living/ Dining Room

F

9.3

G

St

Bedroom

Bath St

9.6

B

Bath

Bedroom

Kitchen/Living/ Dining Room

St

9.2

B

Kitchen/Living/ Dining Room

Bath

Bedroom

St

9.7

{9{ NINTH FLOOR

B F G

56m2 / 602.7 sq ft

P

41m / 441.3 sq ft

Q

30m2 / 322.9 sq ft

R

34m2 / 365.9 sq ft

2

Kitchen/Living/ Dining Room

B

9.1

St Bedroom

Bath

P

Kitchen/Living/ Dining Room

Bath Bedroom

St St

Q

Kitchen/ Living/ Dining Room

R

9.8 St

32m2 / 344.4 sq ft 31m2 / 333.7 sq ft

B

Kitchen/Living/ Dining Room

Bath

Kitchen/Living/ Dining Room

Bedroom

9.9

Bedroom


10.5

10.4 Bath

Master Bedroom

Bedroom 2

Bedroom

St

Kitchen/Living/ Dining Room

Bath Kitchen/Living/ Dining Room

F

10.3

G

St

Bath

Bedroom

floor plans

St

10.6

B

Bedroom

Kitchen/Living/ Dining Room

Bath St

10.2

B

Kitchen/Living/ Dining Room

Bedroom

Bath St

10.7

B

Kitchen/Living/ Dining Room

Kitchen/Living/ Dining Room

B

Bath

Bedroom

Bedroom

{10{

10.1

St

Kitchen/Living/ Dining Room

S Bath

Bath

St

TENTH FLOOR

Bedroom

St

Q

Kitchen/ Living/ Dining Room

R

10.8 St Bath Kitchen/Living/ Dining Room

Bedroom

B

32m2 / 344.4 sq ft

F

31m2 / 333.7 sq ft

G

56m2 / 602.7 sq ft

Q

30m2 / 322.9 sq ft

R

34m2 / 365.9 sq ft

S

35m2 / 376.7 sq ft

10.9

Total areas are approximate only and may vary. Plans are subject to change, please ask sales advisor for further information.


floor plans

11.5

11.4 Bath

Master Bedroom

Bedroom

Bedroom 2

St

Kitchen/Living/ Dining Room

Bath Kitchen/Living/ Dining Room F

11.3

G

St

Bedroom

Bath St

11.6 Bedroom

B

Bath

Kitchen/Living/ Dining Room

St

11.2 B

Kitchen/Living/ Dining Room

Bath

Bedroom

St

11.7

B

Kitchen/Living/ Dining Room

{ { 11 13

ELEVENTH – THIRTEENTH FLOORS

B

32m2 / 344.4 sq ft

F

31m2 / 333.7 sq ft

G

56m2 / 602.7 sq ft

P

41m / 441.3 sq ft

Q

30m2 / 322.9 sq ft

R

33m2 / 355.2 sq ft

2

Kitchen/Living/ Dining Room

B

11.1

St Bath

Bedroom

Kitchen/Living/ Dining Room

P

Bath Bath

Bedroom

St St

Kitchen/ Living/ Dining Room

Q

11.8 St Bath

Kitchen/Living/ Dining Room

Bedroom

11.9

Bedroom


{B{ TYPICAL FLOORPLAN

Bedroom

Bath St

B

Kitchen/Living/Dining Room 5568mm x 3106mm 18’3” x 10’2”

Kitchen/Living/ Dining Room

Bedroom 2750mm x 2738mm 9’0” x 9’0” Bathroom 2350mm x 2200mm 7’9” x 7’3” Total Area 32m2

Bath

Master Bedroom

Bedroom 2

{G{ TYPICAL FLOORPLAN

Kitchen/Living/Dining Room 5639mm x 5562mm 18’6” x 18’3”

Kitchen/Living/ Dining Room

St

344.4 sq ft”

G

Master Bedroom 3429mm x 3169mm

11’3” x 10’5”

Bedroom 2 3657mm x 2707mm

12’0” x 8’11”

Bathroom 2300mm x 1594mm

7’7” x 5’3”

Total Area 56m2

602.7 sq ft”

Total areas are approximate only and may vary. Plans are subject to change, please ask sales advisor for further information. * Possible versatile unit, purchaser option.


www.inspiredhomes.uk.com Call us for more information 020 8681 0700 or email CroydonHRT@spicerhaart.co.uk

The information in this brochure is indicative and is intended to act as a guide only as to the finished product. These particulars should not be relied upon as statements of fact or representations and applicants must satisfy themselves by inspection or otherwise as to their correctness. This information does not constitute a contract or warranty. Travel directions are courtesy of Google Maps and TFL and represent fastest journey times. Computer generated images are conceptual only and subject to change. Final materials and finishes may differ from those shown. Inspired Homes operates a policy of continuous product development and reserves the right to alter any part of the development specification at any time. For the latest information please consult one of our sales negotiators.


Innova, 2 Edridge Rd, Croydon CR9 1PJ

www.inspiredhomes.uk.com Call us for more information 020 8681 0700 or email CroydonHRT@spicerhaart.co.uk

Profile for Inspired Homes

Innova Croydon brochure  

A brand new development in Croydon comprising 235 one, two and three bedroom apartments.

Innova Croydon brochure  

A brand new development in Croydon comprising 235 one, two and three bedroom apartments.

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