Issuu on Google+

Making Sense RJW Branding


route one

Taking inspiration from blueprints and floorplans, this logo connects important information with strong, bold lines. These connections are important as not only do they emphasise the purpose of the business (bringing the right equipment to customers), but also work to connect the logo to further information, creating a logo system. Further information can be added to the mark to communicate in instances such as highlighting an order confirmation, invoice or even a playful message on the site. The opportunities are endless as the building blocks of the brand are connected to each other.


RJW

PLUMBING + BUILDING SUPPLIERS

ORDER CONFIRMATION

Order Confirmation Hi Mark Smith Mauris imperdiet, arcu ut cursus fermentum, augue neque View Your Order History sed imperdiet nisi lectus eu arcu. Nullam vitae nisi quis velit aliquet dictum. Maecenas dui est. Subheader Goes Here Mauris imperdiet, arcu ut cursus fermentum, augue neque sed imperdiet nisi lectus eu arcu. Nullam vitae nisi quis velit aliquet dictum. Maecenas dui est. This is the bullet list style Etiam ornare justo at rhoncus auctor.

Order Number: ABC123-456789 Ship To: Mark Smith Address 1 Address 2 City, State, Area Code, Country, 012345 555444 marksmith@gmail.com

Billing Address: Mark Smith Address 1 Address 2 City, State, Area Code, Country, 012345 555444 marksmith@gmail.com


RJW

RJW

RICHARD WILLIS PLUMBING + BUILDING SUPPLIERS

www.rjwsupplies.co.uk richard@rjwsupplies.co.uk 07771 234 567

NOTES

RJW

PLUMBING + BUILDING SUPPLIERS

PLUMBING + BUILDING SUPPLIERS


route two

The key graphical hook in this brand approach is how we have carefully combined the lower case ‘r’ and lower case ‘j’ to create unique negative space between the letter forms to represent the ‘U-bend’ in a pipe. The brand allows a number of options with how the ‘plumbing & building supplies’ is positioned in relation to the “rjw” mark. This will give you the versatility to make sure the brand looks great and is readable in many different applications. Some of these have been demonstrated on the following page with example business cards / email notification design & branded notebook.


plumbing & building supplies


Alternative versions of the logo can be used depending on the application,


thank you

www.inspiradigital.co.uk

+44 (0)1271 344 265


RJW branding