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PORTFOLIO 2013 INSIYA PITHAWALA

Retail And Exhibition Design


Tensile Structures

01

Classroom project

3 weeks individual project


Exploring Tensile Surfaces

The properties of tensile membranes were explored by stretching a nylon cloth over the varying forms derived from a geometric grid. Different patterns were projected on the membrane to understand and capture the visually interesting surfaces and spaces formed within.

Insiya Pithawala: Retail and Exhibition

Tensile Structures


Final Concept

Zodiac Convention Centre The zodiac convention centre is an interactive space for people to know more about their zodiac signs and therefore connect with themselves on a much deeper level. It also provides a platform for social interaction where compatible people can come together and connect thereby, creating new relationships. The structure comprises of 12 modules where each one represents a zodiac sign and comprises of various personalized experiences.

SPA CAFE MERCHANDISE

PARKING 12 MODULES each representing one zodiac sign. SCREENS Detailed information for browsing ENTRANCE

ASTRO LOUNGE

BREATHING SPACE allows good quality natural air, creating a very natural ambience & eliminates the need for artificial lighting, during daytime. ANTICLASTIC SURFACE Positive curvature in one principal direction and negative curvature in the other

STEEL STRUCTURE

ARCH

POINT SUPPORTS

Insiya Pithawala: Retail and Exhibition

Tensile Structures


Prototype

The tensile structure consists of the load bearing members (metal supports) that establish the boundary points and the anticlastic surface (nylon fabric) that fits within these boundaries. The anticlastic tensile membrane acts like a shelter for the convetion cente. The membrane looks aesthetically pleasing and is spread over a large area which makes it versatile and gives ‘freedom of design’.

Insiya Pithawala: Retail and Exhibition

Tensile Structures


Nature And Form

02

Classroom project

1 week individual project


2D Form

Genereation Manipulation The aim of the project was to study the life cycle of an element from nature and translate its attributes into forms that could furthur be used for problem solving and to create more intelligent and sustainable design solutions through the emulation of nature.

White Button Mushroom ( Agaricus bisporus )

Form Generation

Form Manipulation

Final Form (2D)

1.7

1

Bottom view

Insiya Pithawala: Retail and Exhibition

Front view

cross section

Nature And Form


16,75

Ø101,6

28,27

R50,8

20

10,34

3D Form

Form Manipulation (2D to 3D)

All measurements are in mm

Final Form (3D)

The 3D form is derived out of a sphere based on the attribute ‘enclosed’. The 2d motif was looked at as the ‘elevation’ for the 3d form. The reflections of the form in the mirror highlight the different visually interesting surfaces that have been developed.

Insiya Pithawala: Retail and Exhibition

Nature And Form


Display Design

03

Classroom project

2 weeks Group project


Conceptualization The unit was designed as an attempt to highlight the new arrival books by dedicating an exclusive space for the same as it it one of the most important and most selling section of a book store. The material constraint given was Mdf and the requirement was that is should accomodate a minimum of 3 kilograms of weight. Different combinations of joineries were explored keeping in mind the compression and tension acting on it at all given times.

508

272

254

Box joint 744

508

Mini Fix

254

272

526

236

272

254

508

254

Dowel

Angle Bracket All measurements are in mm

Insiya Pithawala: Retail and Exhibition

Display Design


Prototype

A combination of two modules have been used that can be changed as per the store layout. Each unit accomodates two new arrivals where one face of the unit is used for display of the cover while the copies of each are stacked on the side where they can be accessed by the customer. The varied angles of the geometric unit facilitates effortless viewing of each novel.

Insiya Pithawala: Retail and Exhibition

Display Design


Insiya Pithawala: Retail and Exhibition

Display Design


FQ - By Tanishq ( Kiosk Design )

04

Live project ( On Going )

4 weeks Individual project


‘FQ’ - About The Brand Product Range FQ belongs to the house of Tanishq, a prominent jewellery brand of India, a company promoted by the Tata Group. ‘FQ’ stands for fashion quotient but in this case it sounds like ‘fuck you’ a common slang used by teenagers. The brand aims at creating a niche market for teen jewellery. The whole idea was to introduce teens to authentic jewellery buying at an early age.

The products are available in diamond studded sterling silver and gold and copper finishes ranging between Rs. 399 to 3999.

Threads: Charms: Pendants: Finger rings: Earrings: Toe rings: Bracelets: Only chains: Sets:

Rs. 399 Rs. 499 – 799 Rs. 499 – 1999 Rs. 599 – 2999 Rs. 599 – 3999 Rs. 799 Rs. 799 – 1999 Rs. 1099 Rs. 1299 – 3999

Current Kiosk

Insiya Pithawala: Retail and Exhibition

FQ - By Tanishq


‘FQ’ - New Concept

46

96

48

The way jewellery is percieved has changed over the years. Teenagers think of jewellery as more of a fashion accessory than a status symbol. They wear jewellery to enhace their beauty and not to showcase their wealth. So i have tried to create a space that the teens would rely on to buy their first diamond accessory.

All dimensions are in inches

Insiya Pithawala: Retail and Exhibition

FQ - By Tanishq


‘FQ’ - New Concept

Mirror

Display for rings, charms & bracelets

Storage Shelfing for earrings and pendants

Metal Mesh for hanging earrings and sets

Modular Unit

Insiya Pithawala: Retail and Exhibition

FQ - By Tanishq


The ‘D Lane’ Project ( Exhibition Design )

05

Live project

3 weeks Group project


About The Lane

Area Length Inhabitants Ethnic groups Languages Spoken Nationalities

4.6 km 1.2 km 4,50,000 8 9 4

Portrays the people living and working along the 1.2 km stretch of the "D-Lane" , Koregaon Park. On 1100 meters, people of different social classes live side by side. The street, partly running parallel to the river, is depicting a complex picture of the city, its people, their environment, activities and professions. The stories and destinies of the residents, medical doctors, craftsmen, salesmen, mobile teashops, slum inhabitants and many more depict this urban area.

D lane Osho Ashram

B lane

N. Main Rd.

Mula Mutha River

C lane

A lane

Koregaon Road

Insiya Pithawala: Retail and Exhibition

The ‘D Lane’ Project


Inhabitants

Stable symbiotic relationships of rich and poor along with various other religious groups have been established over the past years. These relationships facilitate harmonious living resulting in new ways of life developing in the cities and creating numerous opportunities for art and culture.

Insiya Pithawala: Retail and Exhibition

The ‘D Lane’ Project


Indo German Urban Mela

Exit

Indo German Urban Mela

Pavilions

Hospitality Area

Stage

A 10-day unique theme based exhibition, designed by German artist Markus Heinsdorff, centered on the theme of 'StadtRaume' or 'city spaces'. A set of modern multi-purpose pavilions, designed especially for the year of Germany in India were arranged and adapted to the local conditions to create a unique temporary festival venue.

Beer Garden

Entry

The ‘D Lane’ Project

Panel Layouting

Insiya Pithawala: Retail and Exhibition

The ‘D Lane’ Project


The ‘D Lane’ Project The ‘D Lane’ Project The exhibition showcases the life of the people residing in the ‘d lane’. The exhibition was a platform to bring forward the stories that are buried under the impact of urbanisation. As India is galloping towards higher economic growth, its cities and people struggle to keep up, it is perhaps only right that we take some time out and acknowledge the diverse culture and people around us.

The D Lane Project was featured in local as well as other indian newspapers like ‘Pune Newsline’ and ‘DNA’.

Insiya Pithawala: Retail and Exhibition

The ‘D Lane’ Project


06

Studio Skills


Sketch Book Pencilling

Pen & Ink

Insiya Pithawala: Retail and Exhibition

Posterization

Skils


Representation Techniques AutoCad Drawing

Axonometry

All measurements are in mm

3Ds Max Renders

Insiya Pithawala: Retail and Exhibition

Skills


INSIYA PITHAWALA

Contact Me :

Hello, I am a 3rd year Retail and Exhibition Design Student from MIT Institute of Design, Pune. I am openminded and hardworking. I believe in keeping myself updated with the fast moving world. I want to explore every opprtunity that comes my way. Creating unique Spatial experiences that catalyse interaction, action and evoke emotions that are appealing interest me the most. I enjoy travelling and adventure sports. New music and movies are usually what am exploring in my free time !

Date of birth - 1st October 1992 Hometown - Pune, India Education 2011 - 15 : MAEER’s MIT Institute Of Design, Pune, India ( Currently in the 3rd year ) 2009 - 10 : S.M. Choksey Jr. College, Pune ( HSC , Science ) 2008

: Sardar Dastur Girls High School, Pune (SSC)

11 / B, Philips society, near Tatya Tope society, Wanowrie, Pune - 411040

+91 9049646450

insiya.pithawala.1@gmail.com

Activities and Achievements Black Belt in Karate under the Universal ‘Shotokan’ Karate-Do Association

Software Skills

Autodesk AutoCad

Silver medalisist in the District Inter Do-Jo Karate Championship Participated in the art exhibition’Little Wonders of Colours’ on behalf of ‘House of Art’ Worked on ‘The D Lane Project’ ,an exhibition Design project as a part of the Indo German Urban Mela. Here is a link to the website : http://www.germany-and-india.com/en/IGUM/836/

Autodesk 3ds Max

Adobe Illustrator

Adobe Photoshop

Conducted a summer Art and Craft workshop for 5 - 10 year old children

Currently looking for a 6 - 8 week Summer internship, June onwards.

Twice winner of ‘Water Wise ’ , a swimming competetion organised by the Rashtriya Life Saving Society, India.

Keyshot

Insiya Pithawala - Retail and Exhibition Design Portfolio 2013  

This is a compilation of all my work done over the past 6 semesters at MIT Institute of Design, India

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