The 10 Most Promising CEOs to Watch in 2022 vol2 March2022

The 10 Most to Watch in 2022 Leadership Redefined Enroute to Success Changing Leaderships The Break from the Orthodox Leadership

Andy Khawaja An Innovative Driving Force Creating a Better Tomorrow

Founder and CEO

VOL-03 | ISSUE-02 | 2022

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Editor’s Desk Vigorous and Lucid CEOs

C

ommunication always has been the pinpoint in various fields. Many organizations are now executing business-critical activities, rolling out communications strategies that build trust transparency, and support top-management decision-making processes. CEOs are at the forefront of these strategies that help build trust, respond effectively, and 'do the right thing.'

According to Edelman's Trust, 62% of employees feel CEOs have the power to force corporations to change.

Expectations around businesses are increasing along with modern challenges, causing new demands and expecting instant solutions from the CEOs. They are at the demanding seat at the table that involves interacting between the brand and stakeholders through varied channels.

CEOs' skills significantly help long-term growth for a company and positively impact the company's reputation.

CEO is purpose-driven, instilling the core values at the forefront of everything he does and staying true to that purpose. They often are socially agile and empath with an ability to connect meaningfully with employees, customers, and other brands, both directly and via social tools and platforms.

The scalability of CEOs has risen drastically over the last few years as they have a strong presence in the organization by building deeper customer relations and improved company reputations. When the CEO keeps the clients as the true North, it shows that the CEO understands the alignment between what customers expect and what their organization delivers.

CEOs are today's powerful force for good in customer service, brand building, PR, marketing, and sales. In this edition of The 10 Most Promising CEOs to Watch in 2022, we have enlisted some exceptional CEOs who are leading by example.

Featuring on the Cover is Dr. Andy Khawaja, Founder & CEO of Artificial Intelligence Defense Platform. As a born entrepreneur, Dr. Andy Khawaja has always encompassed his objectives to build, innovate, succeed, and give back. He is a successful leader and a significant contributor to global societies. He's not only an innovator of technology but a contributor to a better environment for future generations.

You will get to read about more such stories of CEOs that are leading from the front.

As a takeaway, make sure to read the industry experts' CxO standpoints and the creative articles crafted by the in-house editorial team.

Sourabh More

sourabh@insightssuccess.com

Cover Story

Andy Khawaja An Innovative Driving Force Creating a Better Tomorrow

ARTICLES

08 28

50

Enroute to Success

The Break from the Orthodox Leadership

Leadership Redefined Changing Leaderships

16

Caroline Lafferty

The Entrepreneur at the Intersection of Cryptocurrency and Animal Advocacy

20

CHRISTOPHER AMOS

A Profound Trailblazer Offering Marketing Solutions for Micro-Enterprises

CONTENTS

24

Edwin Bessant

30

Leading With Courage, Tenacity, and Diligence

Jude Gomes

Protecting Lifestyles, Dreams, and Ambitions of Sri Lankans

34

Mohammed Mubin Mallick A Doyen in the Field of Robotics

38

Mr. Sami Sharif

An Embodiment of a Proven Leadership

42

Rob Rosenberger

46

Transforming Federal Contracting Community with a Novel Approach

Thomas A. Bock

A Recognized Life-Science Leader Developing a New Class of Oncology Medicines

52

Thomas Shivers A Relentless Leader with a Progressive Approach

Editor-in-Chief Hitesh Dhamani Managing Editor Anish Miller

Executive Editor Sourabh More

Assistant Editors Jenny Fernandes

Visualizer

Associate Designer

Co - Designer

David King

Shyam Sonawane

Sonia

Senior Sales Manager

Business Development Manager

Kshitij S

Peter Collins

Marketing Manager

Sales Executives

John Matthew

David, Martin, Vaibhav

Technical Head

Business Development Executives

Jacob Smile

Steve, Joe, Deepak

Technical Specialist Aditya

Digital Marketing Manager Marry D'Souza

SME-SMO Executive Amol Wadekar

Research Analyst Frank Adams

Database Management Stella Andrew

Circulation Manager Robert Brown

Technology Consultant David Stokes

sales@insightssuccess.com March, 2022

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The 10 Most to Watch in 2022 Featured Person

Company Name

Description

Carol Lafferty Founder and CEO

CaliCoin calicoin.me

CaliCoin is a charity token focused on helping what we term, “Animals of Determination” (“AOD”) – Animals which suffer from a disability and/or are homeless.

Christopher Amos CEO & Chief Digital Architect

No Boundaries Marketing Group noboundaries.marketing

No Boundaries Marketing Group was founded on the basis of simplifying the marketing and advertising world for small to medium sized businesses.

Dr. Andy Khawaja Founder & CEO

Artificial Intelligence Defense Platform ai-dp.com

Artificial Intelligence Defense Platform is building the future and changing the way tasks are performed.

Edwin Bessant CEO

Ceuta Group ceutagroup.com

Ceuta Group is a global, consumer brand services business working with some of the most dynamic brands in Health & Personal Care and Food & Drink.

Jude Gomes Chief Executive Officer

Union Assurance PLC unionassurance.com

Union Assurance is protecting lives, empowering people achieve their dreams, and providing peace of mind to thousands of Sri Lankans since 1987.

Mohammed Mubin Mallick CEO & Founder

Kiran Smart kiransmart.com

Kiran Smart is a top IT Company in Kuwait that provides an industry-standard integrated solution, IT consulting, IT maintenance, IT consultancy and IT solutions.

Mr. Sami Sharif CEO

Kuwait Insurance Company kic-kw.com

Kuwait Insurance Company was established in 1960 by Amiri Decree No. 7 of 1960 as the first insurance company in Kuwait and the GCC.

Rob Rosenberger CEO & Co-founder

Blackdragon blackdragon.expert

Blackdragon is the federal contracting industry’s most advanced technology platform.

Thomas P. Shivers CEO and President

FourStone Partners fourstonepartners.com

FourStone Partners is an innovative consulting firm specializing in business development, sales outsourcing, and operational support services.

Thomas A. Bock MD, MBA, CEO

Notable notablelabs.com

Notable is a clinical-stage platform therapeutic company.

Dr. Andy Khawaja Founder and CEO Artificial Intelligence Defense Platform

The 10 Most Promising CEOs to Watch in 2022

Andy Khawaja An Innovative Driving Force Creating a Better Tomorrow

I want to bring peace all over the world… The world may unfortunately always know war and will always have to innovate for defense, but I want to create AI technology for the defense that will protect people and save the innocent.

T

here were days when a computer took several minutes to complete a specific operation compared to the technological advancement of modern time.

Today, our lives are enhanced by incorporating technology at every forefront. From dawn till dusk, we are surrounded by technology at every corner, from payments methods to artificial intelligence. The projection of utilizing artificial intelligence to have a lasting impact in every feasible industry is already in implication. AI will be an essential factor in influencing many new industries searing deeper to transform people's lives. With intentions to create a sustainable future for humanity, Dr. Andy Khawaja stepped away from his life-long legacy in the payment services industry to innovate technology that will change the world.

As a born entrepreneur, Dr. Andy Khawaja has always encompassed his objectives to build, innovate, succeed, and give back. He is a successful leader and a significant contributor to global societies. He's not only an innovator of technology but a contributor to a better environment for future generations.

As the Founder & CEO of Artificial Intelligence Defense Platform (AIDP), Andy now devotes himself to improving living conditions for humankind's present and future. AIDP was created to build the future by changing how tasks are performed with its pioneering AI program, "ISABELLA." The Significant Achievements Prior to founding AIDP, Dr. Andy Khawaja's legacy as a world-renowned entrepreneur and highly publicized philanthropist has been featured in over 100 publications for his contributions to technology, society, and economic growth. He has been featured in dozens of periodicals, including Forbes, Time Magazine, Bloomberg, Digital Transactions, Fortune, INC, LA Business Journal, Finance Monthly Global, Start Your Business, Lux, New Business, Sunday Telegraph, The Green Sheet, The Guardian, and Wired Magazine.

Andy has participated in dozens of live interviews with thought leaders such as Larry King and received accolades for his achievements from leaders, politicians, and public figures globally.

Dr. Khawaja founded Allied Wallet in 2005 to connect global buyers and sellers. Fluent in five languages, he has been very active in delivering payment tools to people of many cultures and continents, specializing in cyber security, fraud prevention, and virtual wallets. He guided Allied

Wallet toward success while simultaneously leading several ambitious projects, including the reality television series "Model Turned Superstar" as its executive producer and director.

Dr. Khawaja continues to be a foremost contributor to charitable organizations including UNICEF, Wounded Warrior Project, Eagle and Badge Foundation, AfterSchool All-Stars, Star Team for the Children, Brent Shapiro Foundation, ASACP, Action Innocence, From the Heart Productions, LAPCA, United Service Organizations, Hope for Change International, Paralyzed Veterans of America, and more.

A New Beginning for the Limitless Change For over a decade, Dr. Khawaja and Allied Wallet have stood at the forefront of innovation and advancement in the payment industry. He is also renowned as the "Messiah of Digital Payments" for his accomplishments and expansion worldwide.

The company experienced tremendous growth attributed to Andy's philosophy, vision, and natural ability to lead and innovate while overcoming several challenges. Andy asserts, "I've faced many challenges. We all will. But what we must always remember is to

I've faced many challenges. We all will.

But what we must always remember is to “never give up.” Proceed.

"never give up." Proceed. Move forward. I don't believe in mistakes. I think it is all part of the journey to success.

Sometimes things do not go as planned, but I take them as opportunities to learn and improve. I am constantly learning, listening, observing, and adapting. This is the way to grow and succeed. New developments happen every day, but you need to keep moving forward. Take what you have learned and apply it. This is how to continue innovation."

After building a multi-million-dollar payment processing company, connecting merchants and customers globally, Andy founded AIDP to develop AI technology driving the future, focusing on saving lives. He questions, "What is more important than saving lives? What is more important than creating better living conditions for future generations to enjoy? What we do is so important, not just for us – but for the children – for tomorrow."

The Mind of the Future Andy Khawaja is inspired by what he sees in the world, driven by the change to envision a better future. He is highly passionate and excited about creating better living conditions and knows how innovation can play an essential role in this change. Artificial Intelligence Defense Platform strives to develop, improve, innovate, and design, aligning Andy's goals to bring his dreams and vision to reality.

Artificial Intelligence Defense Platform (AIDP) was established in 2020, although it was an idea building for many years. AIDP is building the future and changing the way tasks are performed. AIDP uses artificial intelligence technology to create its pioneer program, "ISABELLA." As open-source, Wi-fi connected technology, ISABELLA will read and retain information relating to the internet and observe, learn, and act. It intends to be utilized by new technology, and machines will use its processing mind to perform labor and even offer military functionality.

However, Dr. Khawaja says its defense technology is being created to save lives, rather than take them.

Andy expresses that the human mind can only store a certain amount of information. Mankind can only endure a certain amount of pressure and perform a finite amount of labor. ISABELLA's artificial intelligence technology will have access to unlimited information with the ability to learn and process multi-lingual data from the internet, encyclopedias, and even intelligence resources.

ISABELLA will be the AI technology driving the future.

ISABELLA is limitless.

What we do is so important, not just for us – but for the children – for tomorrow.

Innovation at the Heart In his professional journey, Andy invented innovative solutions enabling people to trade online safely and securely to carry out digital transactions with confidence in more currencies and payment methods – creating a more connected global economy. It proved to be a significant step in the unprecedented times of the Pandemic, allowing people to buy essential goods and services through their smart devices, undoubtedly saving lives. Andy asserts, "It also provided a means of income as people began to grow online businesses to provide products and solutions for others, creating a new livelihood and income for entrepreneurs. I am proud of my accomplishments, but I am not yet satisfied.

I am constantly innovating, and this will never stop.

Innovation is part of my life – to create new things that provide a better tomorrow not only for us but for our children, future generations. I will always strive for more."

Dr. Khawaja believes that as a leader, your decisions affect the entire company to align with the goals, so he encourages his team to think out of the box to reach desired goals. Andy understands that innovation cannot proceed without creativity; thus, creativity is rewarded. Seeking to inspire and be inspired, he notes, "Great ideas come from not only me but from the team. We brainstorm and work together. We spark ideas amongst one another. Everyone plays a role, and everyone contributes."

Since AIDP's initiation, innovation has not stopped, and it never will. Andy continually creates new departments to innovate different aspects of life and society, integrating further technological advancement in every industry. AIDP will continue to grow to improve the living conditions for humanity.

Artificial Intelligence for the Betterment AI technology is implemented in more companies to reduce labor costs and increase access to reliable resources. AIDP intends to build products that increase growth by reducing

budget and growing capabilities to complete various tasks faster while protecting the workforce. It focuses on initiatives and strategic tasks rather than tedious work, creating more supervising positions.

Andy Khawaja believes that AIDP will change the world, implementing technology to improve the quality of life for future generations. He expresses, "I want to bring peace all over the world. We are innovating for defense, not to take lives but to save them. We are innovating to protect communities globally. Artificial Intelligence Defense Platform is working on using AI to protect the innocent."

Andy has seen war and violence and the innocent causalities it caused first-hand, which is hard to witness and even harder to unsee. "The world may unfortunately always know war and will always have to innovate for defense, but

I want to create AI technology for the defense that will protect people and save the innocent," added Dr. Khawaja.

Bequeathing the Minds Behind AI Andy Khawaja advises budding entrepreneurs aspiring to venture into the technology sector to be mindful of technological advancements and how they may play a part in your product or service. Khawaja said, "Make sure everything you are inventing today has AI capabilities as AI continues to be implemented in every industry, provision for automation and new capabilities so that you can offer the best product or service on the market. Better yet, integrate AI technology and create solutions that innovate your industry.”

Caroline Lafferty Founder & Chief Execu ve Officer CaliCoin

The 10 Most Promising CEOs to Watch in 2022

Caroline Lafferty The Entrepreneur at the Intersection of Cryptocurrency and Animal Advocacy

T

he foundation of humanity has always been helping each other. There are people, and certainly animals, who are less fortunate than us. Animal-based charities are in perpetual need of financial support—only an estimated 10% of all charitable giving is directed towards animal -based charities; but unfortunately, these charities also suffer from the same issues of funding and governance many charities face.

Now, imagine a charity token existing to address such animal welfare needs with transparent, seamless, and documented donation.

Meet Caroline Lafferty, who leveraged this relatively new world of cryptocurrency to open new avenues of donation for needy animal charities by founding CaliCoin.

CaliCoin is the first and only cryptocurrency devoted to helping, what Caroline terms, Animals of Determination (animals that suffer from a disability and/or are homeless) around the world. It provides a 100% flow-through of funds (0% commissions, overhead fees, or other charges) directly to pre-qualified animal-based charities serving AODs around the world. It ensures CaliCoin donors that their donations are helping animals of determination, and their funds are going directly to helping the animals without any of the issues which can plague existing charitable giving options. Caroline wears the hat of the CEO in the company.

This is all about helping the world be a better place, one needy animal at a time.

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A Blend of Passions CaliCoin is a wonderful blend of passions.

Caroline has always been an avid animal lover. She along with her husband James Michael Lafferty moved to Dubai with their wonderful Yorkie dog, “Cali”. Shortly thereafter, they discovered that she has a genetic disorder of her bones.

So, they, unfortunately, had to amputate one of her legs.

Cali however never let this situation bring her down; she continued to romp and play and enjoy life, inspiring them all. Shortly after, they both found an abandoned kitten on the street in a pile of rubble, who followed them home. She is a lovable Arabian Mau named “Karma”. Both are best friends and integral parts of the company’s family. The three-legged dog and the orphan cat!

Besides her love for animals, Caroline also had a special affinity with the emerging world of cryptocurrency. She has been deeply involved as an investor for the past 5 years.

She saw a unique blend of the two, an idea in which it could leverage cryptocurrency and the universe of crypto users, to open entirely new pathways to support Animals of Determination. And that is how CaliCoin was born!

CaliCoin marries Caroline’s love of the cryptocurrency world with her love for animals.

Making the World a Better Place for Animals of Determination In essence, CaliCoin was created out of the pandemic to bring urgent help to animal charities around the world that saw their donations and financial support dry up. Caroline hears from many charities about how CaliCoin has helped keep them operating and serving Animals of Determination.

“I get a huge sense of pride and joy in being able to help these noble causes. I firmly believe it represents the best of humanity when we can help those on our planet truly less fortunate than ourselves. It’s hard to imagine a population more in need than animals who suffer from disabilities or

March 2022 | 17

are homeless and roaming the streets,” expresses Caroline.

CaliCoin’s mission is very noble: It helps perhaps the most disadvantaged subset on this planet—Animals of Determination. The team at CaliCoin has financed 100% of the start-up of CaliCoin and it takes no fees or commissions on donations.

Built from the Scratch The biggest challenge for Caroline by far was doing what any entrepreneur knows well—doing things prudently and on your own! Most ICOs are executed via large teams and the engagement of many consultants and advisors, whereas Caroline and her husband launched CaliCoin entirely with an internal team of just a handful of people. The team created this entire project from scratch with limited budgets and lots of sweat equity, all driven by a combined passion for giving back and helping animals in need. And so far, she is proud of the early results: CaliCoin has gained global traction and has appreciated over 300% since its launch.

Sources of Inspiration Caroline was greatly influenced by her parents. She learned from them, the courage and will to succeed. They emigrated from Hong Kong to Canada with nothing and built a life so that Caroline and her brother could have opportunities they never had. She watched them sacrifice and work endless hours, just to give their kids a chance. She wasn’t going to let them down and squander the sacrifices they made.

Caroline was a top student and thus, she worked to get into the best schools such as the University of Toronto and studied the most demanding fields. CaliCoin is only the latest of several successful start-ups she has launched over the past decade.

The second great influencer was her husband James, who co-founded CaliCoin along with her.

thing. It’s a passionate and caring team and I think this directly reflects on the culture we put people in at CaliCoin.”

A Profound Note to the Emerging Ones In her advice to emerging CEOs, Caroline says “This industry, cryptocurrency, is rife with questionable ethics and people out to make a quick buck. And it is undermining the entire space and the adoption of what is an amazing and forward-thinking concept. Be able to look in the mirror at yourself and be proud. Look at any industry and eventually, ethics wins out. If you want to be both proud and sustainable, embrace strong ethics as a core of your business. It will be harder and take more time. But choosing the “harder right” over the “easier wrong” is always the winning way.”

The Pinnacle of Professionalism Caroline has always believed that success starts and finishes with people. Her small team is like a family to her, and she takes care of her family! She tries to breed a culture of ownership, where every employee “owns” a piece of CaliCoin. She further believes in developing talent, as people are most inspired when they see themselves grow.

She says, “We are fair and principled, and we do the right

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Christopher Amos

CEO and Chief Digital Architect No Boundaries Marketing Group

The 10 Most Promising CEOs to Watch in 2022

CHRISTOPHER AMOS

A Profound Trailblazer Offering Marketing Solutions for Micro-Enterprises

H

ave you ever wondered while enjoying a scoop of the dessert that you wanted to try while relaxing on your couch what made you choose the specific brand to satisfy your hunger? Was it the brand jingle, or the tagline, or was it the mind-boggling post that you saw on social media? Whichever reason it might be, one of the essential factors that make any product popular among the masses is the magic of marketing.

sized businesses. Its goal is to produce transparent, measurable results for clients to focus on growing their business.

Often, it is quite a misconception that only large organizations invest in marketing their products to create a buzz when it comes to marketing. However, it is not the case anymore with simplified marketing and advertising services provided by No Boundaries Marketing Group.

Christopher Amos, the CEO and Chief Digital Architect has cultivated unique marketing strategies and solutions that assist micro and medium-sized enterprises in promoting their products and achieving success.

Cultivating a Value-Driven Work Culture

The Synopsis Behind the Venture Christopher has had quite a journey over the last few years to design an agency that can consistently exceed the expectations of small businesses both locally and nationally.

With over a decade of experience in the industry, he knows business owners need more as a team. They need additional transparency, leads, and extra efforts out of their marketing team!

No Boundaries Marketing Group was founded to simplify the marketing and advertising game for small to medium-

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As a full-service marketing and advertising agency, No Boundaries Marketing Group uses various software platforms, applications, tools, and resources to ensure its clients get the best value out of their marketing dollar.

Christopher has learned that the key to an awesome team is to foster a positive work culture. A work environment where people are encouraged to share their thoughts, grow the business, and collaborate across products and platforms eliminates service barriers and ultimately helps produce an amazing result for clients.

The truth is, Christopher has an amazing team with skill sets that range from former business owners, customer service professionals, web developers, SEO strategists, and more! Each person provides valuable insight and problemsolving skills that help the company produce a better experience and outcome for its clients!

The Adaptation through the Pandemic Christoper mentions that the post-pandemic world has changed considerably, from the ways consumers search and find local businesses to the way one shops for goods and services. The need for a strong, consistent digital presence

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“Your Business, Our Forte.”

has never been greater than it is today. Even post-pandemic as consumers venture back out to restaurants and local shops, the means to which they find these businesses almost always originates on a digital platform.

media, email marketing, and more are no longer optional.

Creating a synergy between platforms and brand messaging has never been more critical. Christopher puts this with a saying, “You get one shot to make a great first impression!”

For many businesses, this means that having a website or social media page just isn't enough. Businesses owners have to focus on providing consumers access to high-quality content and dynamic images across numerous platforms.

This is where access to an experienced marketing team comes into play. Business owners are already stretched thin, so the need for a reliable and experienced marketer can not only drive leads but can save time, create efficiencies, and so much more.

Strategizing Products and Services

Upscaling Technological Advancements The post-pandemic business environment has really forced businesses to become more digital or technology savvy to meet the demands of consumers. This digital transformation has taken owners and marketers alike out of their comfort zones and thrust them into diversifying their online presence. Now, things like reputation management, social

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Christopher expresses that for a business owner to meet the challenges of the future is to communicate with their marketing team. Sadly, because business owners wear multiple hats, it can be difficult to stay up on the data and trending. This can lead to missed opportunities, diminished results, and poor decisions in the long run. The best way to avoid fire drills and get the most out of the marketing strategy is to stay consistent, understand the data, and communicate!

Weaving Up with the Community When it comes to giving back to the community, No Boundaries Marketing Group prides itself in being a part of the very fabric that makes up this community! It invests in several local chambers of commerce, volunteers at www.insightssuccess.com

community events, and its team members volunteer their time to help educate startups and new businesses so they can hit the ground running!

Christopher says, "If given a chance, I would absolutely love to get additional resources into the hands of aspiring entrepreneurs. A common issue that we hear after meeting with a new client is "I wish I found you guys sooner" or "I wish I knew about that before I wasted my money.”

“Most marketing professionals are great at the sale and the creative. Sadly, what most marketing professionals lack is the transparency and communication skills necessary to truly wow a client. As an entrepreneur myself, we made significant investments into our reporting platform to make sure clients have access to data in real-time, and we made significant investments in our CRM platform to ensure we can effectively communicate with our clients,” concludes Christopher.

"Sadly, many new business owners just don't know the insand-outs of the marketing game, and so they are susceptible to being taken advantage of. So, if I could change something, I would love to see more transparent information about marketing and advertising provided to new business owners to help them better navigate the marketplace," Christopher asserts.

Guiding Up-and-Coming Generation In his advice for aspiring entrepreneurs into the marketing space, Christopher says, "Be transparent and communicate.”

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Edwin Bessant CEO

Ceuta Group

The 10 Most Promising CEOs to Watch in 2022

Edwin Bessant Leading With Courage, Tenacity, and Diligence

S

etting up and starting a business sounds like an easy task, but even after having a highly successful and lucrative corporate job, it is not a simple feat. It requires one to have a lot of guts and courage to give up on such a job and enter the world of business with a leap of faith. A courageous leader, Edwin Bessant, spotted a gap in the healthcare arena 27 years ago, gave up his high-flying career in consumer healthcare at Pfizer Consumer [Formerly Wyeth], and set up Ceuta Healthcare with his founding partner Annette D’Abreo. Edwin is now serving as the CEO of Ceuta Group. Tenaciously and diligently, Edwin continued to retain a vision on the future, ensuring that Ceuta was always fit for the future and delivering a market need for his client base. Ceuta Group has a strong and trusted global Manufacturing & Private Equity [ consumer brand acquirers] client base and is a global leader with first market move advantage.

Pioneering a Unique Vision and Expanding Business Model Started in 1994 as an omni-channel sales & marketing outsourcing partner, Ceuta Healthcare has now transformed into a Group of twelve companies with access to 114 international markets. Together, Ceuta Group’s businesses deliver the next generation of an industry-unique ‘Integrated Consumer Brand Outsourcing Services’ business – Global services include: Advisory, Digital, Shopper & Category Insights, Creative Design, Data Analytics, Field Marketing Sales & Marketing Execution and Logistics [https://www.ceutagroup.com/.]

Edwin and Annette launched brand management specialist Ceuta Healthcare alone, with no clients, from a three-desk office in Bournemouth in 1994. Today Ceuta Group, through Edwin’s pioneering and unique vision, has several offices around the world [ including: New York, Dublin, Amsterdam, Singapore, Bangkok, and Sydney]. Ceuta

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Group employs more than 400 people, turns over around $140m, and after a whirlwind of acquisitions, comprises twelve distinct companies. Several of these businesses were bought after meticulous planning to logically expand the business model. Edwin predicts that their net income, currently around $13m (EBITDA), will double over the next two – three years.

Leading a Pioneering Initiative Edwin was working for Pfizer Consumer when he spotted a gap in the market. He’d been with the pharma giant for 18 years, which led to a Director’s role on a European fast track programme. There, he saw a growing demand for “Outsourcing” and “Brand Fostering” – where an organization gives total responsibility for one or more of its brands to a third party. Certainly, he could build a company to meet this untapped market demand, and using all his blue-chip experience, Edwin crafted out a visionary and pioneering business plan, left his highly successful job, and set to work, encouraging Annette D’Abreo to join him as equally, she had a successful role at Pfizer. Annette immediately understood the opportunity and trusted Edwin to lead the pioneering initiative.

“By the end of Year One, Ceuta Healthcare had 30 employees,” Edwin says, to give the impression of how he has never once doubted Ceuta’s ability to become a global powerhouse. He adds, “We made a loss of around £300,000 [ $414,000] in the first two years [in line with the bank’s support]. And in year three we made a profit of £50,000 [ $69,000].” Since then, the growth and investment have been explosive, leading Ceuta to be the ONLY company that can deliver a single point of contact for a company that needs international reach and complete management for their brands.

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‘‘

‘‘

Ceuta Group provides a unique collective of services to enhance, grow and support the brands it represents; delivering everything a brand owner would ever want or need from one outsourced partner.

‘‘

Being Inspired by Pioneering Innovators and Entrepreneurs Edwin admires the pioneering innovators and entrepreneurs who have truly taken up the opportunity of spotting a gap in the market, defining and shaping the new way we live and shop with phenomenal success, changing consumer

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engagement and technological enhancement i.e.: Jeff Bezos – Amazon, Elon Musk – Pay Pal, Tesla, Space-X, Steve Jobs – Apple, Travis Kalanick & Garrett Camp – Uber, Will Shu & Greg Orlowski – Deliveroo & Jack Ma – Alibaba, Larry Page & Sergey Brin – Google, Larry Ellison, Ed Oates, Bob Miner – Oracle.

Edwin expresses that he does not like to plagiarise when reading business books, but of course, he considers it is important to never stop learning, and there is no harm in having a good mentor. He does like reading books that have actually been written or co-written by successful entrepreneurs i.e.: ‘The Alchemist’ by Jim Ratcliffe [ The Ineo Story] and the series of the Blue Ocean Strategy & Blue Ocean Shift by W.Chan Kim & Renee Mauborgne.

Accelerating Brand Marketing Development During the covid period, Ceuta Group has thankfully had a record-breaking year, working within the Health & Personal Care and Food & Drink industries, and having part of its workforce working from the offices and the majority of personnel successfully working from home. Ceuta experienced more challenges with Brexit affecting its

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Marketing Agencies, as corporations were holding back because of the uncertainty of elections and getting the Brexit bill passed. In the short term, there was a temporary hold on Marketing budgets within some sectors, but overall, it saw a rapid change to brand marketing development which continues to accelerate.

Ensuring Inclusive Work Culture Further, Edwin opines that culture creation within any organization is key, and this has always been an important mantra for Ceuta. Ceuta Group has four different generations of employees, and they all have different levels of expectations from an employer. Ceuta must deliver to ALL, and the right culture glues its workforce together. In addition to culture creation, it has also engaged with further intent, monitoring, support, and executing for the right reasons such as ‘Diversity, Inclusion and Gender balance [ Ceuta Group is approx. 48% female / 52% male]’. Also, sustainability and environmental protection are key imperative for Ceuta Group.

It supports 11 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion. Edwin periodically goes into classrooms to talk to students [from all ethnicities] on business building and the watchouts etc. which he really enjoys.

Expansionary Approach In a conclusion, Edwin mentions that for the next five years, Ceuta Group’s vision is to continue to build out its Global Digital services. It wants to continue to build out its ‘Marketplace Support Platform’ – USA, Europe, and China.

It wants to selectively acquire other Ceuta type organizations worldwide and to acquire Consumer Health & Wellness brands’.

Edwin is also a ‘Life Fellow of The Royal Society of Medicine’.

Supporting Local Community Ceuta is emersed and engaged through its CSR team and supports a different number of initiatives: Ÿ Support local charities with financial contributions Ÿ Organize clean-up events Ÿ Volunteer in local schools or community projects Ÿ Local fund-raising events Edwin is a ‘Fellow of the Prince’s Enterprise Trust’ which helps vulnerable young people get their lives back on track.

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March 2022 | 27

Leadership Redened

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he greatness of a person or leader has to be estimated by his or her ability to thrive even in the most provoking or challenging situations. It is in the tough times that one’s mettle is tested. And it is at the same time one has the opportunity to prove one’s mettle. It is said that patience is bitter, but its fruits are sweet. The more one is able to hold one’s nerves even in the challenging times and continue to fight for success, the more one will be able to crossover even the toughest challenges. Life rewards those who put in sincere hard work and strive for achievements. “As we sow, so shall we reap.”

Success is not the cakewalk, but it is about repeated efforts day in and day out.

There is no free lunch in this business-minded world. One has to be prepared to make the necessary sacrifices for accomplishing something worthwhile in this world, especially in the world of business. One has to accomplish something in this world to earn the trust of people and thereby to be the well-wisher of people. One can contribute a lot to others when he or she has gained worthwhile accomplishments to create his or her credibility. The reliability of leaders increases in great proportion when they deliver results more than expected by others. The reliability or credibility of leaders is directly proportional to the expansion of the businesses.

Morality is the Foundation for Victory Great business leaders are aware that it is important to lead with morality. They consider it is very important to keep the morale of everyone in their organization very high. High morale helps in taking the most courageous decisions. They understand that it is essential to deliver what is expected by clients or even beyond thinking well ahead of the clients.

This is where the innovativeness in leaders plays a big role.

That is the reason they keep it on high priority to be well updated with the latest technologies and they are keen to implement those technologies in their businesses.

Determination, Dedication, and Discipline Determination, Dedication, and Discipline form a big part of success. There is a huge significance of resolute determination to succeed in the world of business. The world is filled with cut-throat competition. To sustain one’s competency in the business world, one has to keep on improving oneself and everyone in the organization to create massive success. The journey sometimes can be filled with a lot of challenges, but if one has a determination to persist then one can achieve one’s goals in due course of time. Dedication gives life to one’s purpose and goals. It is very much synonymous with leading with purposefulness.

The stronger the purpose the greater can be the dedication www.insightssuccess.com

to achieve it. And Discipline is the bridge between success and failure. Without discipline, nothing substantial can ever be accomplished in life. One has to pay the price of resolute determination, absolute dedication, and high discipline to be successful in the world of business.

What Not to Do? As much as it is important to know what to do, it is also equally important to know what not to do. Doing what is favorable for success and avoiding what is harmful for success should be avoided at any cost. For business leaders to succeed in the business world, they should be well aware not to waste their precious resources after bad money or bad deals. They should not throw their good money behind bad money via negative deals. They should be calculative and should take calculative decisions related to where to invest and where not to.

Having a Right Mentor is the Key Having a good mentor goes a long way in making highvalue decisions. One should choose that person as one’s mentor who has demonstrated one’s character and competence in one’s chosen field. Great leaders are not just interested in being great leader themselves only, but they would like to create more great leaders. By choosing a capable leader as one’s mentor, one will be able to attain great heights in life in a short span of time. One good mentor is worth more than all the books in the library.

Books also play a huge role in the lives of great leaders, but the help of a mentor is priceless as one will be able to develop oneself more quickly with the help of a good mentor and avoid the mistakes that previous leaders have done. Great leaders become great because they don’t shy at accepting good mentors in life. They are open to learning from all. They know that they don’t have all the time in the world to commit all mistakes and then learn and then apply.

Therefore, they prefer to avoid mistakes on the journey by having a good mentor in life.

It is a mark of great leaders to do justice to their roles, routines, relationships, and responsibilities. They also build such a type of culture in their fellow teammates and employees and staff in the organization. This helps them to achieve greatness in their business by building an organization with responsible and competent people. They lead by example and with resolute determination and with a goal to deliver more than needed. They thrive on their purpose and necessary actions. They do what needs to be done with due diligence and they set the standards for everyone else to follow and that is the reason they become admirable.

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The 10 Most Promising CEOs to Watch in 2022

Jude Gomes

Protecting Lifestyles, Dreams, and Ambitions of Sri Lankans

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However, he guided his team on a journey of transformation, positioning the company as a modern, customer-centric, digital life insurer to address the lag in technology adoption within the industry.

Jude Gomes, the Chief Executive Officer of Union Assurance PLC, is among those leaders. He draws from a highly accomplished career in financial services spread over three decades with experience accrued across key Asian markets and key global financial institutions. With over three decades of industry-leading success, Union Assurance (UAL) is the country's oldest private Life Insurer empowering the Sri Lankan dream, offering a range of insurance solutions covering education, health, protection, retirement, and investment needs of Sri Lankans. Powered by a network of 76 branches and a 3,000-strong team that shares a customer-centric approach to business, the company continued to invest in people, digital infrastructure, products and processes to remain agile and responsive to emerging and unprecedented changes under Jude's guidance and visionary leadership.

With the mission of simplifying insurance and empowering customers, the company shifted its focus towards digitisation during this time. The transformation was initiated by simplifying, innovating, and digitising complex processes, culminating in an overhaul of its operating system to a digital model. To provide uninterrupted service to its policyholders, the company established a trilingual call centre that operated 24/7, an online chatbot and enabled digital platforms and gateways to meet the growing demand in customer queries. Furthermore, Union Assurance disrupted the future of Life Insurance by adding a dynamic facet to its customer experience with a 100% digital platform - Clicklife, which offers customers to purchase products instantly without any paperwork and physical interaction as well as a platform with real time selfservicing capability as part of its end-to-end online insurance solution. The app features World Health Organization approved challenges, rewards, and other exciting in-app features to engage and motivate users to stay fit and healthy.

n a pandemic-ridden environment that was uncertain, complex, and fast-evolving, a handful of organizations have shown true resilience and business success under the guidance and navigation of leaders who have broken away from the archetypal 'command and control' mould of traditional leadership.

Under the banner 'Your life, Our strength,' the company has nurtured the Sri Lankan dream in unique and personal ways to support its policyholders and the people they love.

Excellence, ethics, integrity, innovation, and a customercentric mentality are the heart behind day-to-day operations at Union Assurance.

Acting as a Catalyst The coronavirus pandemic broke out just a few months after Jude took the reins as the CEO of Union Assurance.

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Navigating through Challenges Speaking about challenges, Jude mentioned that aspects of economic growth, socio-cultural factors and financial literacy have been barriers to industry expansion. In his view, financial literacy is low compared to developed markets in which insurance penetration is high. This is an important factor for improving insurance consciousness and awareness across society.

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Jude Gomes

Chief Executive Officer Union Assurance PLC

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People Empowerment Jude is an ardent believer that leaders should constantly challenge themselves and their teams to exceed expectations and embrace new opportunities.

Empowerment is an important criterion for leading people and organisations to success. To this end, Jude nurtures a workplace environment in which safety and trust are prerequisites for people’s empowerment. When people feel empowered and safe in the workplace, it paves the way for more innovation and advancements to take place. He believes in cultivating a culture where employees learn from mistakes and strive towards excellence.

Accelerating Growth Insurance has trailed other industries and in particular financial services when it comes to transformation – digital or otherwise. In an increasingly data-driven environment, poor public perception of insurers came down to a combination of factors. The lack of transparency augmented by archaic processes; low understanding and misinformation of investment vs. protection, lack of confidence in insurance agents, inadequate focus on training and skill development, restricted channels and limited product suites skewed towards investment rather than protection, are some of the industry challenges.

Gomes believes a defining feature for growth acceleration is in the depth of customer-centricity adopted. Protection should centre around the people it protects.

By rolling out a simplified customer-focused digital agenda in 2019, Union Assurance mapped out a comprehensive customer journey, addressing pain points, eliminating complexities, and customizing solutions through the application of technology, setting the benchmark for a future-ready operating model.

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Understanding that you don’t know everything is a very valuable lesson to learn early on.

Admi ng o failures, taking accountability, and making necessary changes fast is what is important for success.

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Gomes articulated three key strategies he believes will drive the insurance sector: first, cohesive strategies should be in place to attract and retain the right talent, especially given that the industry is manpower-dominant; second, there should be a focus on an omnichannel distribution model to provide greater accessibility to customers; third, is in creating efficiencies in operations and delivery platforms making the buying cycle easy, convenient, fast, and transparent.

A Note to Emerging Leaders “When you’re in a leadership role, developing your intuition plays a big part as your employees rely on you to make trustworthy decisions meeting needs of all stakeholders.

“It is important to note that staying true to your values and morals is key in your journey. Understanding that you don’t know everything is a very valuable lesson to learn early on.

Admitting to failures, taking accountability, and making necessary changes fast is important for success.”

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Mohammed Mubin Mallick A Doyen in the Field of Robotics

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ince decades, technological advancements have been assisting humans in almost every sphere of their lives. Even in this pandemic situation, technology didn’t fail to offer assistance to us. The use of robots was explored extensively by most of the researchers and businesses, especially healthcare organizations, considering the facts that they don’t need mask, they can easily get disinfected, and they don’t fall sick. With this idea, Mohammed Mubin Mallick’s Kiran Smart has significantly contributed to the development of advanced robotics in this ongoing pandemic through its state-of-theart robotics solutions.

traveling, or living alone away from home. He has never broken down and has always stood up to fight the situation.

As time passed, things became easier for him to handle due to the experience he gained.

Towards Visionary Project In the year 2017, Mubin predicted the future as it is going to take a turn towards some advanced technology. The thought came into his mind was robots as it was his childhood dream to have robots. But he was demotivated and discouraged after being rejected on his robotics idea or topic by many. These negative factors made him stronger to face and challenge the market.

Well versed with different robotics manufacturer around the world, Mubin is working on his Visionary Prime Project which could make him the pioneer in the world on robotics services that human has never imagined or expected on the idea.

Since his childhood, Mubin has seen many difficulties and has tackled them successfully, be it studies, sports,

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Mubin founded Kiran Smart with lots of love from people who really wanted to have these services and solutions. He did market research in GCC on robots. He developed every single robotics solution for every industry and as well for home too. He did not find suitable CEO who would understand his vision and that is the reason, he decided to wear the hat of CEO as well.

Getting the Best out of Everything Mubin mentions that every journey is not pleasant and thus, running a company successfully is also not as pleasant as we think. There are always ups and downs, because as a holistic view it is a company and not a business.

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The 10 Most Promising CEOs to Watch in 2022

Mohammed Mubin Mallick CEO / FOUNDER Kiran Smart

www.insightssuccess.com

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At present Kiran Smart’s Robot Services are inclusive of Humanoid Robots, Services Robots, Delivery Robots, Educational Robots, Logistics Robots, Pet Robots, Disinfection Robots, Cleaning Robots. Other than this it has smart digital screens which the company sell as solutions and also rents them out. Even for Robots, it provides the solutions and also rents out the robots in multi-purpose use, providing services globally as well.

At the same time, Mubin is also working on the “Rise of Robotics Generation” where he is training children about robots, teaching about robots but with live demo on the company’s different models of robots. His vision is simple for the next 5 years – to be recognized as one of the best brand service providers globally especially in terms of Robotics Services.

For Mubin, building a company was like being on the battleground. As a challenge he saw financial crisis, getting the right people for right place and right job, finding expert people with innovative ideas, and getting the investor.

Mubin kept on going and today, Kiran Smart is a first Humanoid Robot Solutions and Services company in Kuwait having existence in multiple location, providing IT services to business and home users.

Devoted to Serve Humanity Mubin’s father late haji Noor taught him to live for others and serve humanity. One of the incidents that impacted his life was the case where he found a lady who was crying for the money to do the treatment of her daughter. He was just a child and only could understand that she is asking for money. He had 50 paisa in his pocket to buy a chocolate for her younger sister. He could not say no to the lady because her tears brought him down so emotional that he started weeping and gave her 50 paisa. The lady just saw the coin and said, “My son GOD will give you enough so that you can help others and GOD will make your heart big enough to help others.” He can never forget this incident.

Innovation in Robotics Kiran Smart is into Information Technology, Digital Transformation, Robotics, Artificial Intelligence, and Fintech. Mubin is of the belief that these technologies will play a major role post-pandemic. Thus, if businesses in any industry have to survive, they will need to implement Robotics, Automation, and Artificial Intelligence to make advanced hybrid solutions to survive in the future.

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Good Network for Business Opportunities Mubin and his team generate jobs for every category so that people could survive and feed their families. He and his team create jobs for drivers, engineers, managers, supervisors, developers, skilled and unskilled labor, waiters and waitress, and cleaners. Also, he shares the company profit on a certain percentage as charity across the world where the community is helping to survive their life.

He is looking for a great opportunity to change the world into a smart village but of course there must be a good team to execute it like investors, businessmen, entrepreneurs, partners, engineers, and a lot more, because he is working on one of his project called ROBO2050 where every house will have Kiran Smart’s robots.

“Information Technology will be so advanced and if we don’t adopt ourselves in terms of business and personal life then we will be left alone to suffer.” www.insightssuccess.com

Mr. Sami Sharif CEO

Kuwait Insurance Company

The 10 Most Promising CEOs to Watch in 2022

Mr. Sami Sharif An Embodiment of a Proven Leadership

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he pioneering leadership is a combination of exemplary skills, abilities and talents. To lead organization successfully, it is essential for leaders to have good amount of competence, as it plays a significant role in the success of the organization and its clients. When the same competence is paired with strong managerial and technical skills, the results attained are excellent. An embodiment of such a leadership is Mr. Sami Sharif. He is the CEO of Kuwait Insurance Company (KIC) since 2016.

Prior to KIC, Mr. Sharif has held various leadership roles in different renowned companies. He earned his Bachelor’s Degree in Mathematics and Space Physics and a Master’s Degree in Mathematics both from the University of Houston – USA. He worked for several years as a lecturer in mathematics and statistics at the same university. He is a Fellow of the Society of Actuaries (FSA) in the USA since 1996 and a member of the American Academy of Actuaries (MAAA) since 1993. Besides, he also has an in-depth experience in life, health, and general insurance, and takaful. He carries an immense knowledge of strategic management consulting combined with sound actuarial background. He also has in-depth experience in launching and leading new insurance operations in different countries.

KIC has a full line of conventional and takaful insurance products for corporate and individuals covering general insurance, life insurance and money accumulation. It has more than 200 employees and 10 branches in Kuwait.

Being Driven by Achievement, Innovation and People Development Mr. Sharif is driven by KIC’s shared values i.e.

Achievement, Innovation and People Development. He mentions that the company cares for its staff, shareholders, and clients. It adheres to a set of values.

KIC’s vision is to be the fastest growing company in Kuwait and to expand geographically. It aspires to be the www.insightssuccess.com

company of choice for personal and commercial insurance products and services. It aims to be the fastest and the simplest in delivering its services and the most advanced in using technology. It envisions to be the company of choice for employment. All the efforts of Mr. Sami are in the direction towards achieving this goal.

KIC’s mission is to provide its clients with the most competitive products in terms of benefits, values and services, to provide its distribution channels with state-ofthe-art services, to invest on developing its staff, and to be a school of insurance and management. Besides, the company also believes in being sales-driven and in achieving its sales target. It believes in differentiating itself with innovative Products & Services, Distribution Channels, and Technology. It believes in its people to exhibit Knowledge, Leadership, and Communication & Interpersonal Skills.

Having Advantage of Experienced Staff Talking about the challenges, Mr. Sharif shares that KIC had to deal with a challenge of political risk since the area is inflamed with many political problems that lead to some business instability in the region. Maintaining the size of the portfolio was a major challenge for KIC. KIC is the first insurance company in Kuwait and the GCC. It has the advantage of keeping experienced staff who have been with the company for decades. Taking some of the key staff to the most advanced ways to run a business, in particular the reliance on technology, was a challenge that they enjoyed the stages to overcome it.

Being Influenced by Working with Great People Mr. Sharif is an ex-consultant with McKinsey& Co. that he considers his best school. He still cherishes the days he worked for Mckinsey, the people he worked with, and the leaders that he worked under such as Mr. Dominic Barton.

In addition, he has worked with people who had a great influence on him, like:

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Ÿ Ÿ Ÿ Ÿ Ÿ

of Houston.

His space physics professor Dr. Bering at University of Houston.

His first actuarial manager Mr. Marc Pitoniac who taught him how to survive under any work challenges.

Mr. Abbas Khalaf, Regional president of ALICO, MEASA Region who taught him leadership.

Mr. Barry Jacobson, President of ACE Life (now Chubb) a great leader.

Mr. Ghazi Abu Nahl, President of Nest Investments hard work and perseverance.

Evaluating Employees Objectively and Compensating them Fairly Mr. Sharif has created a positive environment at KIC where everyone thrives. The company strongly believes in the well-being of its employees. It strongly encourages education and pays all education expenses to its employees.

Moreover, it created the first company kitchen run by a professional chef to provide daily healthy meals to its staff at minimum charges. It created a nursery at work to help mothers with baby kids, age 0-5 at no charge. It has a thorough 360 system to evaluate its employees objectively and to compensate them fairly. It established KIC academy to offer professional courses and training to its staff.

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on the insurance industry as a whole. However, Mr. Sharif sees more pros than cons. The way of doing business became more technology-driven, as technology is a key success factor for all industries including insurance.

AKIC puts a balance between people safety and business safety. As such, it was present and functional in its market.

Contributing to Community with Welfare Services When it comes to giving back to the community, KIC always stands tall. On almost monthly basis, it runs different campaigns examples: Ÿ Cleaning the beach in Kuwait Ÿ Blood Donation campaign Ÿ Brest cancer awareness campaign Ÿ Diabetes awareness campaign Being People Person and Expanding Robustly Mr. Sharif advises aspiring and emerging CEOs in the insurance industry to work on their technical and managerial skills. He tells them to learn the essence of leadership and cultivate a healthy lifestyle. He asks them to be rough, tough, but reasonable.

Besides, he also advises them to be people person, have a large connection in industry, and to avoid arrogance and give smile to everyone.

Striking a Balance between People Safety and Business Safety When Covid-19 pandemic arrived, it had its pros and cons

Kuwait Insurance Company enjoys a stable and strong financial foundation and maintains a leading position in the local and regional insurance market by providing reliable and innovative insurance products and services and professional team of experts at the level of Kuwait and GCC.

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Ÿ His mathematics professor Dr. Klaus Kaiser at University

CEO/Co-founder

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www.insightssuccess.com

The 10 Most Promising CEOs to Watch in 2022

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March 2022 | 43

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Thomas A. Bock MD, MBA, CEO Notable

The 10 Most Promising CEOs to Watch in 2022

Thomas A. Bock A Recognized Life-Science Leader Developing a New Class of Oncology Medicines

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ecent advances in science and technology have resulted in a new era of more targeted therapies for many diseases. These advances have materialized for patients, resulting in some truly transformative treatments, thanks to the talent and dedication of the life sciences community.

Meet one such life-science leader who has developed and commercialized six lifesaving paradigm-changing blockbuster medicines in cancer, ultra-rare disorders, and inflammation, and who has built four entrepreneurial organizations that created a major impact for both patients and investors. - Thomas A. Bock, MD, MBA, and CEO at Notable.

Inspired by his work, we at Insights Success had a conversation with Thomas to know more about his journey and how Notable is transforming the way cancer is treated.

Below are the highlights of the interview: Give us a brief overview of your position at the company, and your journey since inception.

I joined Notable as an Independent Board Director in 2020 and then started serving as the CEO in February 2021. At that time our company was known for our predictive technology platform developed to help physicians determine which cancer treatments are most effective for their individual patients.

Today, we are beginning to leverage Notable's leadership in predictive technology to develop cancer treatments focused on individual patients who we know will respond to a specific treatment. My role is to drive our organization to a leading precision therapeutics company by creating a new class of precision medicines – predictive precision medicines. www.insightssuccess.com

Please describe the technology that makes your company standout from the competition.

Notable's predictive technology combines machine learning, laboratory automation, and high throughput screening directly on patient blood samples to predict responses to therapies with a 92% accuracy. Over the past years, we created a unique and continuously growing library of optimized (out of millions of options) platform conditions and predictive data across approved and investigational cancer treatments. This enables us to focus on the most promising candidate medicines and develop them as predictive precision medicines solely in clinically responding patients. Patient by patient. Cancer by cancer.

What is your opinion on the advancements of businesses to improve their offerings with newer technological developments?

Notable represents the next generation of predictive precision medicines for patients with cancer, based on the emergence of new technology. Our platform can predict an individual's clinical response to cancer treatment from a blood sample taken before beginning treatment with a 92% accuracy. I am proud of how our proprietary technology addresses the question that matters most to patients, yet previously could not be answered: "Doctor, will this treatment work for me?"

What is your thought on the necessity of a positive work culture? In what ways do you implement it at your organization?

Notable's culture extends from its core mission of redefining treatment for people with cancer. For us, the patient matters most. This means that we not only pursue transformative medical impact but also, proceed responsibly and with the sense of urgency that patients deserve. Our team is spearheading therapeutic solutions at the interface of therapeutics, diagnostics, and engineering.

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Scientists, engineers, and experts from many fields work together closely and also build off of the insights and ideas from each other. They work hand in hand, peer to peer in a unique and collaborative approach. Leading this patientfocused and integrative culture is key to an innovative environment, and I believe it is because of this that we have been able to recruit and retain top talent across industries.

In what ways have you or your company contributed to the community? If given a chance, what change would you bring in creating a "community of healthy business"?

Today, most cancer treatments deliver only modest clinical response rates and fail for the majority of patients, exposing them to ineffective therapies and unnecessary side effects and toxicities. Notable's mission of delivering predictive precision medicine that works for each cancer patient, and reducing unnecessary side effects, makes an important impact for the community. These types of advances will revolutionize treatment for people with cancer.

What is the best way to meet today's/tomorrow's challenges with your company's exceptional products and services for urgent needs coming our way?

In order to create the stream of predictive medicines that patients can rely on with the urgency they deserve, it is critical that we continue to collaborate with industry partners and academia. Having developed and commercialized medicines for cancer and rare diseases for more than twenty years, I know that many medicines can deliver a huge medical impact but unfortunately only for a small subpopulation of the patients who receive them.

We have created a platform that reproduces the human cancer cell microenvironment that can be used to test cancer therapies, patient by patient, with a 92% accuracy,

before they receive treatment. Thanks to our platform and its prediction accuracy (as reported by Stanford University*), we can now engage with prospective partners to co-develop and license such transformative medicines solely focused on responding patients. Patients can be confident that their treatment will work for them, and our life sciences partners benefit from a faster development speed and a higher likelihood of success. *Source: Michael A. Spinner, …, Peter L. Greenberg; Ex vivo drug screening defines novel drug sensitivity patterns for informing personalized therapy in myeloid neoplasms.

Blood Adv 2020; 4 (12): 2768–2778.

As an established CEO, what would be your advice to the budding entrepreneurs aspiring to venture into the industry?

Be able to pivot quickly to take advantage of emerging opportunities, expect bumps and detours along the way, and most importantly, stay true to your core values. When you develop products for patients, proceed with extra urgency and care.

How do you envision sustaining your company's competency in a cutthroat and volatile world of Security? Where do you see yourself and the company in the next five years?

Part of our integrative culture is to be externally focused and equally seize opportunities and address challenges with the best possible approaches. Challenges make us stronger and will expedite our vision of delivering a stream of predictive precision medicine and redefining the standard of care, always ensuring the best possible outcomes for patients. Patient by patient. Disease by disease.

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Each patient is notable and can benefit from a predictive precision medicine that works for them.

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The Break from the

ORTHODOX

LEADERSHIP T

here is a saying, "become the best version of ourselves." Well, what does it take to become one?

It is the break from the ordinary, challenging orthodox thinking, and coming out as the best version of ourselves. It applies the same in leadership; today, it is the break from orthodox leadership, which we need with innovative ideas. What else follows in the journey of a leader? Let's have a look through this article.

Long-lasting Leadership The will to learn new things by collaborating with the experts of that particular field expands the knowledge of the business leaders. While we may agree that everyone's journey in life is different, it follows you till the end once you choose. But the end goal is to make an impact in the life of others, be it in the form of business, sports, politics, entertainment, or any other niche. And, when it comes to business, there is a position where assisting, motivating, and impacting the lives of others is the responsibility of the business leader - CEO. The decisions taken by a CEO can have a huge impact on the organization's life and the people.

The CEO Ingredients When we speak about the CEO, what are the must-have qualities to watch out for? The primary aspect comes from knowing to solve the problems of the employees and the company. The team's support helps the CEO in critical times and without a team player, one cannot succeed in business or any other field. The rest of the qualities comes from maintaining a culture that is worth inspiring and following.

The CEO is the most appropriate and responsible person for meeting the needs of the employees and the company. The ideas, decisions, and culture set by the CEO make the company shine in every situation. He/she is involved in every management decision and is the person who understands the clients and the employee's needs. He/she

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also acts as a mediator who digs deep into every problem of all the company levels, as the CEO is involved in several meetings right from the employee to the company growth.

There is no single decision taken without a CEO; as a matter of fact, he/she is the face of the management.

There is a lot of value for integrity in the life of a CEO because you have to provide honest recommendations and instruction in every part of the organization. Additionally, being aware of the market updates and know-how comes naturally, as you got to be the best in business for the team and the company. Lastly, promoting inclusivity and diversity in the organization makes the organization a place to thrive.

Where are we Now and the Future Today, we see more intelligent CEOs with a positive and fresh approach entering the business arena, breaking the trend of orthodox leadership. With their innovative thinking, companies are resulting in more innovative practices. The CEO is bringing the transformation and successfully meeting all the expectations from the clients to the employees. Ultimately, only living up to these values can bring the overall transformation in the industry.

The journey of the CEO is no doubt challenging but looking at the results, it is all worthy in the end. In a world full of transformation, it is best to balance both technology and compassion. It will lead us all to a better future, where we as humans can nurture and progress even more, making the world a better place to live for us all.

Lastly, with this, let's all hope that we live a life full of compassion and kindness whatever time we have on earth.

After all, it should not always be about the business and profit but also about creating a world of opportunities, where all the people feel included. And, being a CEO, it becomes his/her role to lead all such people with the best skillset. www.insightssuccess.com

Changing Leaderships

Thomas P. Shivers CEO and President

FourStone Partners

The 10 Most Promising CEOs to Watch in 2022

Thomas Shivers

A Relentless Leader with a Progressive Approach

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elentless leaders set directions to make ideas into reality. They focus on producing ideas that have practical implications for them. What makes them stand out from the rest is their ability to listen to their team and recognize the effectiveness of their offerings. One such pioneer of relentless leadership is Thomas P. Shivers, who has been consistently recognized as an industry leader for his constant focus on results, accountability, and practical application.

With over 25 years of executive and entrepreneurial experience in the workers’ compensation managed care marketplace, Tom has been instrumental in shaping the industry. As the CEO and President at FourStone Partners, he has created a unique consulting firm that has been widely praised for its innovation, effectiveness, and efficiency.

We, at Insights Success, caught up with Tom to unveil his entrepreneurial journey and how FourStone Partners is optimizing the performance of businesses.

An Entrepreneurial Journey Tom founded FourStone as a startup that has now grown into a national organization. The firm started without any private equity money; FourStone has been self-funded since its inception.

Along the way, Tom has met great people and great clients who, in one way or another, have contributed a tremendous

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amount of learning experience for him. It has been an incredible journey for Tom, and there is yet more to come.

The Values that Optimize Performance FourStone has continued its expertise in the workers’ compensation industry and commercializing healthcare products with a unique approach. Tom has centered FourStone around practical application and collaboration.

He focuses his time and attention on practical application that helps clients maximize their opportunities based on what truly works and develops implementable and actionable strategies.

Tom believes in less theory and more practical actions. In his opinion, what differentiates FourStone from its competitors is that it provides its clients with impactful strategies and then executes them on their behalf.

Sculpting Strong Leadership From the perspective of Tom, impactful leadership is collaborative in nature, and it is also never asking anyone to do anything that you won't do yourself. A leader needs to be accountable for the decisions of his or her team.

The personal philosophy of Tom is 'everybody in the room is the smartest person in the room based on the subject.' He implements the same at FourStone. This way, the best idea wins, no matter who creates that idea. This allows people to be at their best selves without any fear and express their

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We are a high energy, high intensity, results driven organization that fully engages with our clients to optimize performance.

point of view, thoughts, and ideas on the subject. At some point, these ideas and can be embraced and moved forward.

Overall, this empowers people to feel free and not be afraid to make mistakes. This approach will unlock their maximum potential in the long term.

In addition, Tom also believes that humility is an essential trait for a leader. A CEO should be open to new ideas and understand that every colleague brings their knowledge to the business. It is crucial to be able to listen. On the flip side of being a humble leader is being relentless in pursuing goals and success.

Tom says, “I've got a team of employees that count on me to be very good at my job. So, I have to be really good at my job for them. And I feel like one of the traits that I have that has allowed me to succeed is that sort of relentlessness and tenacity. If you combine that with humility and behaving honorably, I think it creates a nice culture. And I think the culture at our firm is something we're very proud of.”

A Healthy Work Culture When asked about maintaining positive work culture at FourStone, Tom says, “I don't think you can overvalue a positive work environment and a positive work culture. I think it's incredibly paramount to the success of a firm long term. We take an immense amount of pride in the culture that we have.”

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The culture at FourStone is collaborative, competitive, and family-oriented that prioritizes performance and taking care of each other. The culture is also based upon practical application; the team at the firm treats themselves like they treat its clients. There isn't any theory, esoteric, unquantifiable sort of mission or goal. When people bring ideas to the table for the firm or the clients, they have to be based on practical application, focusing on real world solutions that can be tracked and managed.

Tom and his team are fearless and tenacious when implementing new things. They aren't afraid to quickly make educated decisions to roll out new products and enhance existing products. They work collaboratively, both internally and with their clients and other constituents. The team takes much pride in how they present themselves to one another and their clients and industry.

The Highs and Lows of Pandemic FourStone managed to survive and experience a slight growth during the pandemic because of its diversified portfolio. Some of its products and services did suffer, but some of them could maintain and grow.

Culturally, the pandemic affected FourStone the most as everyone had to undergo a remote work culture. The company implemented some virtual models for some of its products and services in a brief timeframe. It also meant to www.insightssuccess.com

trust the team to do the right thing and work the right way.

Fortunately, Tom has spent much time on hiring based upon character. This helped the firm when it went remote and had to do things differently overnight; the hiring philosophy proved successful as the entire team adjusted remarkably well.

Tom opines that it was crucial to adapt to the circumstances.

The performance of the company in many ways has exceeded expectations. In fact, some of the FourStone Team will continue to work from home post-pandemic.

Technological Aspects to Move Ahead Technology has played such an incredible role in the evolution of how companies function during this pandemic, and Tom doesn't think that's ever going to roll itself back. It will get more important moving forward.

Heading Into New Horizon Tom has an absolute vision of organic growth, which is a challenging road, and he thinks in the future FourStone will also grow through acquisition. The company is actively looking at some potential acquisition targets. The firm would also like to diversify and expand the services that it offers to its clients.

Words of Wisdom for Aspiring Entrepreneurs In his advice to upcoming entrepreneurs, Tom says, “Be absolutely relentless in your pursuit of success. Listen to people who know more than you, surround yourself with the best team that you can find that has complementary skills to yours, and allow them full opportunity to help grow the company with their own expertise and spirit.”

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