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EQUALPOWER • WINTER 2017 / ISSUE 2 •

eMagazine for equality and diversity MAKEDONIJA, SLOVENIJA, EVROPA


EQUALPOWER CHIEF-EDITOR EXECUTIVE EDITOR

mag. Natalie C. Postružnik Dejan Andonov

EDITOR

Nina Klančnik

EDITOR

Danaja Postružnik

EDITOR

Martina Špiljak

DESIGN

Gorazd Postružnik

ABOUT EQUALPOWER

eMagazin is part of the activities and tools, conducted within the project Equal Power to the Women by Izida Vita, Slovenia in cooperation with Institute of Communication Studies, Macedonia en.izidavita.si, gorazd@izidavita.si Cover photo: Perger 1757 d.o.o., family owned business since 1757 Project Equal Power to the Women is partially financed by the Ministry of foreign affairs of Republic of Slovenia Disclaimer: The content of the eMagazine represents the opinions of the authors and is not the official position of the Government of the Republic of Slovenia


TAMARA

KJUPEVA,

PHD

ACCEPTANCE, TRUSTEDITOR'S AND NOTE SUPPORT SELINA

RICHARDS

Photo: Personal archive

‘You cannot win with only one half of the team’ –

these crucial processes and they do not find the

were the words of Michelle Obama in one of her

place they have naturally created through the

addresses in 2015, on the topic of female leadership

educational processes.

and women in business. Her message was clear – a new social awareness should be created, which will

Raising awareness about the importance of

embrace equality as the foundation for valuing

integrating women in society should start with the

human rights and as a prerequisite for overall

first steps of education. Through systemic

progress of civilization.

education, with examples provided in the educational contents for overcoming stereotypes of

Discussing gender equality implies the

the woman in the family, as her only role, as well as

establishment of gender models created by society.

through media products that give affirmation to

The latest official statistics on education in the

success stories.

Republic of Macedonia show significant progress in educating female children. According to the State

No laws or practices can make a difference, if they

Statistical Office, in 2016, out of the total number of

are not implemented by creating a social ambiance

8274 graduated students – 4787 were women (and

that will build gender equality awareness. This is the

3487 were men). This number indicates that

only way to overcome all barriers and inherited

stereotypes regarding literacy and education for

cultural models of discrimination and mail

women are being overcome and they are showing a

dominance in the spheres of vital importance.   

progressive trend. Acceptance, trust and support are the foundation of This, however, is not reflected in the image of

change. With that approach, society will give a

gender equality in the process of further inclusion

chance to brave, progressive, powerful and

in society. Integration of women in the decision-

dedicated women – leaders, who, with their

making processes of state authorities and in the

diversity, will introduce fresh ideas and a new

business community is still in its pioneer stage. In

approach to the issues of the community.

the legislative government and in economy there are rare examples of women who have succeeded in winning over trust and the privilege to be part of creating key public policies. The afore-mentioned figures lead to the conclusion that, after finalizing

Tamara Kjupeva, PhD, is a high school teacher, researcher and columnist, who works actively to integrate topics and content for education and its development in all her teaching, extracurricular and research activities.

their education, women stay in the background of |  03 |  08 N A VE DQ IH UN A IL.P MOEW E R


3

ACCEPTANCE, TRUST AND SUPPORT

5

INFOGRAPHICS ON GENDER EQUALITY

6

INTERVIEW: MAJA LOTRIČ - BE PASSIONATE AND BELIEVE

8

SUCCESS STORY: MARTA NAUMOVA GRNAROVA "THE IRON LADY"

11

GENDER EQUALITY INDEX

12

BLOGS

13

XX FACTOR. BY MARTINA ŠPILJAK

14

EUROPEAN INSTITUTE FOR GENDER EQUALITY

15

TESTIMONY: VERONIKA TOMOVA, MCS

17

CO-CREATE THE CONFERENCE ON GENDER EQUALITY

Marta Naumovska Grnarova

Martina Špiljak

Maja Lotrič

24


| Â 05 AUTHOR:

Polona Samec

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BE PASSIONATE AND BELIEVE

W E I V R E T N I Maja Lotrič is a 24-year-young, yet already with highly developed sense of responsibility, lady-of-theworld, finishing her masters at Faculty of Economics at the University of Ljubljana; at the family-owned company Lotrič Metrology she is accountable for sales of products. In her life she nourishes two passions: business and family, which – in her opinion – can be balanced.

ORTANT MY MOST IMP LESSON IS TION. COMMUNICA OW FIRSTLY, TO H ESS MANY BUSIN PEN THE TOPICS WE O R HOME; DOOR TO OU OW THE SECONDLY, H TION AT COMMUNICA ENCES HOME INFLU ESSES IN WORK PROC Y.   THE COMPAN

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Maja Lotrič, young entrepreneur in family-owned business Lotrič Metrology How it is to be a woman in a familyowned business? What was/is your biggest lesson at balancing family and business issues?  The role of women and men in entrepreneurship differs by social styles. Usually what is expected of women is, to better understand the involved people on their emotional level. This is our strength and vulnerability at the same time – we show more of our personality’s characteristics and we let co-worker much closer to our essence. As a consequence, when circumstances demand unpleasant decisions, people have difficulties accepting them. It is important to have a person you can trust at your side – not to unburden all the issues to her/his shoulders, but to listen to you and support you at all times.

What are your personal characteristics, that define you most? The foundations grow from your formative years, from your upbringing, your life experiences; I am very honest, committed, and independent woman, who possesses a fierce passion for business and life. It is important to be true to ourselves. And yet, the communication style has to be adopted to the situation and to people that surround you. The capability of adaption is only a skill, let’s say a tool in a conversation. To be straightforward is “risky”, as we all derive from “our own truth”. One of important lessons in my perspective is my father’s thought, recaptured by one famous quote:


Photo: Matjaž Tavčar

“Do not promise, when you are satisfied. Do not reply, when you are angry and make no decisions, when you are sad.” Our judgement is clouded by emotions in those situations; and that is neither fair nor responsible. Who is your mentor, navigating you through tough decisions of your life?

I must be born under a lucky star, as my mentors are my parents and next to them a couple of family friends. They believe in me, and trust, that the steps I take are the right ones for my path. I make decision by myself; they do not only navigate my course in tough times, but support me as well.

To whom goes your gratitude in your life? There is not just one person – I am deeply grateful to all, who have taught me lesson or two, bad or good. What is your message to young girls, starting their own professional life? Be true to yourselves and follow the desire, that you feel within yourselves. Three most important business principles, accompanying you . Challenges are for those chosen ones, capable of solving them Each path, no matter how peculiar we feel of it, is meant for us. In business there are times when you are alone, yet there is no need to be lonely. 

LOTRIČ Metrology is a familyowned company from Selce, Slovenia. As they say: for almost three decades with love we calibrate, test and certify, develop highly technological, yet simpleto-use metrology products and solutions. Marko Lotrič started with his wife Mojca their professional career in 1991 with establishing a craft for calibration of scales, weights and pipettes. Today the group consists of over 110 experts in the field of metrology from 6 countries. Lotrič Metrology is proud holder of many rewards. In 2012 they received the highest national award for business excellence, as well as the European 5-star recognition Award. They also received the national award for the fastest growing companies in region, and were named employer of the year. |  07

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THE IRON LADY’ OF METAL INDUSTRY AND DESIGN INTERVIEW

WITH MARTA NAUMOVSKA GRNAROVA 

GENERAL

SUCCESS STORY

WOMEN ARE NOT DESIRABLE COMPANY IN TOP MANAGEMENT CIRCLES OF BUSINESSES, MOST OFTEN BECAUSE THEY DO NOT FIT IN SOME TYPICALLY MALE HABITS AND RITUALS THAT ARE DEEPLY GROUNDED IN THE MANNER OF CREATING AND RUNNING BUSINESS RELATIONS. THIS IS A HUGE OBSTACLE. ON THE OTHER HAND, IT HAS BEEN PROVEN THAT PLACING WOMEN IN LEADERSHIP POSITIONS IS MORE BENEFICIAL FOR COMPANIES AND IT LEADS TO SUCCESS,” SAYS MARTA.

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MANAGER

OF 'ZAVAR

Businessmen in the metal industry call her ‘the Iron Lady’ of the industry and of design. Marta Naumovska Grnarova graduated from the Faculty of Machine Engineering in Skopje and today she manages the most wellknown welding company in Macedonia ‘Zavar Design’. “I’ve always had an interest in mathematics and science, although at the same time I was interested in art. The creation of the family business at a time when I was choosing my future profession naturally directed me to my study, although I shared an equal passion between architecture and design. This inevitably led to the creation of ‘Zavar Design’. The main idea was to invest the existing metal processing resources of the company ‘Zavar’ in the development of designer products. In search for the perfect product that can encompass the complete knowledge of the company, the new radiators titled ‘Zavar Design’ appeared for the first time on the market in 2004,” Ms Naumovska Grnarova explains. She was the first president of the Macedonian Association of the Metal and Electrical Industry – MAMEI, through which, she and 

DESIGN'

the other companies, aimed to elevate the level of the entire Macedonian industry. According to her, the rule ‘industry equals man’ still stands. Despite the fact that she stands to oppose this stereotype, she still has not met a female manager in the metal industry in any of the business meetings she has attended so far.


‘This is why I try to involve as many women as possible in these job positions and in the future I would like to hire a few more. The manufacturing process is specific and not all women are prepared to work in the metal industry, because of social prejudice and the difficulty of the job itself. Nevertheless, if one truly loves her/his job, manufacturing is an excellent platform for making progress, learning and building a successful career”, as Naumovska Grnarova believes. “I think it is difficult to talk about gender equality in the metal industry and we certainly will never be equal in numbers as men. However, I am convinced that the female aspect with all of its specifics and the different perspective of things is visible in the spirit and the culture of our company and it makes us different. I would love it if my example inspires as many young women as possible to discard the prejudice and accept the challenge and the beauty of building a career in this mendominated industry.”

She believes that the decisionmaking process is of utmost importance, she does not like to rush and she is always rational. Naumovska Grnarova says that precisely that is the point where a good manager is required, and it is a large misconception that only a man could do that job.

Future global society, of which we are all part, is established on self-initiative, proactivity and accountability of individuals for their actions, as the foundation for a highly competitive environment that is based on individuals,” Naumovska Grnarova believes.

“The development of economy and society should lead to a balanced gender representation in business. At the moment, for a woman to get a position when competing with a man, she has to be twice as good as the man and extremely persistent and committed, so that she may eventually get an equal opportunity. However, that should not demotivate us, on the contrary, we should accept the challenge and show that we can. It depends on us alone.

She says that there is no written formula on how to achieve equality between men and women, primarily in managing positions. I believe that more pressure should be put on the public, the topic should be discussed and the companies should also commit and invest in their social responsibility, so in due time it will be implied that it is guaranteed that each company has included women in leadership positions’, Naumovska Grnarova believes.

– DA DVISNO O E J S A OD N IRAMO IN SE MOTIV AMO, DA SI LJ OKE OPOGUM AMO VIS A J L V A T S PO DIN J JE TO E CILJE, SA PEHA. S POT DO U

Photo: Robert Atanasovski Author: Dejan Andonov | 13

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Besides the fact that she is a manager who has to make strong decisions,

She ended her conversation with us with a brief message to her female manager colleagues:

Marta is also a mother and a wife. According to her, although it is a big challenge determining when and how to draw the line between business and private life, anyone with a family can also have a successful career. Through that you learn how to establish balance, because, as in all other things in life, the solution is to work and fight for your free time and family time, Marta says.

‘It is up to us - women to motivate and encourage ourselves and to set high goals for ourselves, because that is the only path to success. Each woman should have set a plan for herself, she should work hard and it will definitely happen one day. There is no other way and there is no other secret’.

WHAT ZAVAR

IS

BRAND

DESIGN?

The main idea behind the brand Zavar Design is to utilize modern technology and innovation and shape it in most unexpected ways and forms to create individual objects, radiators and furniture that stand out in the interiors. Production process is based on environmentally friendly technologies, with minimum energy consumption and high quality natural materials, which makes the products 100% recyclable. This year in March, Zavar Design appeared before the American audience for the first time, in New York, at a fair organized by the leading design magazine ‘Architectural Digest’, at which fair the company was awarded with the prize for most innovative design by the American Society of Interior Designers (ASID).

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E X P L O R E

|

Gender Equality Index 2017: Measuring gender equality in the European Union 2005-2015 (October 2017) B A R C E L O N A E D I T I O N

The Gender Equality Index is a composite indicator that measures the complex concept of gender equality and, based on the EU policy framework, assists in monitoring progress of gender equality across the EU over time. Gender equality is a fundamental value of the European Union and is essential for its development, growth and cohesion. As such, measuring progress in gender equality is an integral part of effective policymaking. Since its launch in 2013, the Gender Equality Index of the European Institute for Gender Equality (EIGE) has been recognised for its notable contribution to policy debates and increased awareness about gender equality at the EU and national levels.  The Gender Equality Index is a composite indicator that measures the complex concept of gender equality. It is a comprehensive measure for assessing the state of art and monitoring progress in gender equality across the EU over time. The Index relies on a conceptual framework that embraces different theoretical approaches to gender equality and integrates key gender equality issues within the EU policy framework (EIGE, 2013). It offers an easy-to-interpret measure for gender equality, indicating how far (or close) the EU and its Member States are from achieving gender equality. To this end, it measures gender gaps and takes into account the context and different levels of achievement of Member States.  Source: http://eige.europa.eu/gender-equality-index  EQUALPOWER

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BLOGS NAVDIHNI.ME

MATERNITY LEAVE OF 18 MONTHS IN MACEDONIA MAY DISCRIMINATE AGAINST MOTHERS AND FATHERS

The current proposal for a 18-month maternity leave is essentially a gender-discriminatory one that would eventually distract women from the labor market and return them to households, raising the role of the woman as a mother in the foreground, and suppressing her ambitions for professional advancement.

Elena Ignovska, PhD, Ass. Prof.

Read more

Women meet more difficulties than men to find significant and well-paid jobs, and the percentage of women in the global workforce is constantly lagging behind the percentage of men. Although more women than men enrol at universities in 97 countries, still women represent the majority of trained workers in only 68 countries, and they are the majority in the leadership structures in only four countries.

Julia Gillard Read more

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CLOSING THE EDUCATION GENDER GAP

| 08


XX FACTOR MARTINA

ŠPILJAK

Well, now is the right time to choose and to be consciously aware of your XX factor. To know, that you have this magical important ingredient. To be proud of it. To show it even more, to value and love it. What is XX factor? It is soooo magical! Let’s have a trip down the lane …

Every women carries XX factor within oneself. A special ingredient, essential for every society, community, family, team and couple. There has always been one in you; and you can cherish and nurture it more or less, depending on circumstances, which have existed for you until now.

Martina Špiljak, Manager, Search and Selection, Career and Organisational Development at Adecco Hrvatska, is content with her life and achievements, loves to enjoy her life, good company and cannot resist fine food and travels. In her private life she plays a lot and enjoys spending time with her family, she reads when she gets her hand on the book. At work positive dynamics is crucial to her. Her big goal is to touch others by her own experiences; most of all she wishes for each of us to understand how special we are and that our lives 12 our E Qlay U A L in POW E R hands, thus giving us the opportunity to decide and chose

Emotions. Oh, yes, we do have emotions. Different emotions, especially during the certain period of time of month, lots of mixed emotions. And that is ok. It’s the reason why our emotions are our strength. Emotions fill in the blanks of our reasoning, connecting meanings, when there are no words and content. Emotions are our compass. Empathy. We feel others and we can dive into great deeps of that understanding. Very positive and valuable skill, necessary for better understanding of others and capability of helping them. Intuition. How often do we know, what person on the other side of the table wants from us without even saying it? Is this a superpower or what?! Sensuality – you can be seductive. This is a power and a mighty weapon. Many times women uses sensuality to achieve what she desires or sets to her mind. And to step on someone’s toes while achieving it … well, it happens with no second thoughts, right? Tenderness is something we show with warm touching, soft look, kind words and gestures to those few lucky people in our lives. It is precious gift, meant for only few, but rewarding us with happiness in the process of giving.

U ARE, BE, WHAT YO E. IT IS HOW YOU AR D IS ENOUGH AN HAT IS ALL VALUABLE. T YOU NEED, Multi-tasking – a capability of doing multiple tasks at the same time. We have brought this expertise to the highest standards, always driving on its peak performance, ready for all possible situations. We can (if we want) prepare three meals for the whole family, clean the house at the same time, baby-sit one child and finish homework with another one; and in between we can read 10 pages of a good book, call a friend, bring the third child to his/her sport activity’s practice, and do the shopping on our way back home. Not to mention, that each meal consists of three courses – appetizer, main course and a dessert. Delicacy – everything that needs special care and attention. We are born for delicate business and they are perfect for us. Delicacy is within us and every situation which demands delicacy, we settle it with subtleness, style and all attention and care needed. Ability to listen and hear – we developed this factor to its perfection. We can listen to our friend for many hours and support her actively.   There are many other superpowers and much more magic in us, in each of us. There lies so much more within us, that we have to be aware of, love and cherish. To be perfect is not a quality, it is a utopia, which lowers and suffocates your XX factor(s). Don’t strive for perfection. Don’t compare yourself to others, don’t measure up to them. Be, what you are. It is worth a great deal and it IS ENOUGH – that is what you are, what you need and it is your XX factor.  |  13

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E X P L O R E

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B A R C E L O N A

E D I T I O N

Who is / What is ... European Institute for Gender Equality The European Institute for Gender Equality (EIGE) is an autonomous body of the European Union, established to contribute to and strengthen the promotion of gender equality, including gender mainstreaming in all EU policies and the resulting national policies, and the fight against discrimination based on sex, as well as to raise EU citizens’ awareness of gender equality.  The European Institute for Gender Equality (EIGE) works to promote and ensure equal opportunities for women and men across Europe and beyond.  EIGE’s research paves the way for greater understanding and awareness of gender equality in all areas of society. By highlighting the progress still to be made and providing reliable, practical information, EIGE supports policymakers to improve the lives of women and men and so bring Europe closer to gender equality.

Source: http://eige.europa.eu 

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TESTIMONY

E X P L O R E

|

B A R C E L O N A

E D I T I O N

VERONIKA TOMOVA, MSC POLITICAL SCIENTIST, CO-FOUNDER OF “SMARTUP” AND SUSTAINABLE DEVELOPMENT EXPERT WITHIN THE GLOBAL SOLUTIONS NETWORK OF THE G20 SUMMIT | 15

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The intergenerational values transmitted through the family, as well as the example of female leadership in the social, economic and political realm, are having direct impact in the women’s ambitiousness or unpretentiousness, combativeness or inertness. Being prone to such impact of influential women either in my close or far surrounding, have taught me that only the extent of our self-set goals and intellectual property rather than gender, decide about the women’s private and professional success in life. While due to the unconventional nature of my professional engagements, someone might identify my career as a ‘men’s business’; personally I identify myself as a woman who enjoys the process of setting new standards and rules in one of the most women underrepresented sectors of social entrepreneurship and innovation, policy and development models creation. I responsibly claim that no growth and prosperity are possible without ensured equality and fairness between the genders, in which direction, the gender policies of one country should be of highest priority to the governmental authorities and everyday practitioners. Being a woman is nothing less and neither more, but equally valuable to the existence of man, and I believe that the combat for gender-balanced world starts with each of us and ends in interest to all.

Worldwide facts about gender inequality  

- Women spend up to 5 more hours on unpaid domestic work than men each day. - 200 million fewer women than men have access to the Internet worldwide. - Women are the world’s most powerful consumers, controlling $12 trillion or 65 percent of consumer spending, according to Oxfam International.

Financial independence, corporate management and political activism are human capabilities regardless of one’s gender, but proportional with one’s investment in his/her intellectual and human capital. Therefore, my advice to the young girls and women in the inception of their careers, is unselfishly to invest in the formal and informal education, as it is their basic ‘artillery’ in the combat for a world of equal opportunities and rights between the genders.

- Women are more educated than men, according to the National Center for Educational Statistics. For the class of 2013-1014, women earned more than half of bachelor’s degrees (57.1 percent), masters degrees (59.9 percent), and doctorate degrees (51.8 percent).

Genders are not the same, but equal in their capabilities. Instead of comparing ourselves with our male compatriots and trying to assimilate our managerial and leadership styles with purpose to achieve better acceptance in the men dominated spheres, we should rather compare ourselves with the person we were yesterday, and aspire to become better with every next tomorrow. Just as there is no ‘one size fits all’ formula to success respective to gender, keeping our head, heels and standards high in a world of suit and necktie uniformity, brings nothing but greater gender balance and diversity as source to better socioeconomic complementarity and efficiency.   

- A report by LeanIn.Org and McKinsey indicated that “Women are less likely to receive the first critical promotion to manager —so far fewer end up on the path to leadership—and they are less likely to be hired into more senior positions. Corporate America promotes men at 30 percent higher rates than women during early career stages.

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SHARE YOUR KNOWLEDGE AT THE CONFERENCE EQUALPOWER ON MARCH 29TH On March 29th, 2018, ICS and Izida Vita are organizing the first international web conference on women in Macedonia, called Equal Power to the Women. We are kindly inviting you to participate as a lecturer.

HOW

TO

APPLY

TO

PARTICIPATE

AS

A

SPEAKER?

To be accepted as a speaker, following criteria must be met: 1. to work either a. in the field of gender equality/inclusion b. on a case of gender equality/inclusion c. on the project of gender equality/inclusion 2. to be able to present the concrete project/case/research results or similar in English 3. to submit the title of the presentation and to prepare a summary of 300 to 500 characters, spaces included, of the case/project/research/similar by the End of December 2017 in English. After approval of the topic and acceptance note by the board of the conference organizing committee in January 2018 we expect of the speakers to: 1. prepare the presentation (ppt(x) or prezi) by January 31st 2018 in English 2. present the case/topic at the conference on March 29th 2018 online in English 3. conceive the full-paper of up to 6000 characters, spaces included, in English by March 1st 2018 More information Natalie C. Postružnik at natalie@izidavita.si or Dejan Andonov at dandonov@vs.edu.mk.

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• AUTUMN 2017 / ISSUE 1 •

EQUALPOWER

ABOUT EQUALPOWER

eMagazine for equality and diversity MACEDONIA, SLOVENIA, EUROPE

Profile for Insights d.o.o.

Equalpower winter 2017 issue 2 eng  

eRevija je ena od aktivnosti in orodij, ki jih izvajamo v slovenskem, makedonskem in angleškem jeziku v okviru projekta Equal Power to the W...

Equalpower winter 2017 issue 2 eng  

eRevija je ena od aktivnosti in orodij, ki jih izvajamo v slovenskem, makedonskem in angleškem jeziku v okviru projekta Equal Power to the W...

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