Inside Lane Magazine: Issue 37 "Beijing Motor Show"

Page 12

“Very Posh Indeed...”

Many brands have ambassadors of high celebrity stature. Just look at the many sportsmen Gillette use to maintain that their product is “the best a man can get.” Victoria Beckham, former Spice Girl and wife of England football star David, helped craft the excellent Range Rover Evoque. Now she has a special edition all of her own. The Vitoria Beckham Special Edition is limited to just 200 units making MRS B’s eye for design something that will be sampled by very few. The car is finished in matte back paint that contrasts the gloss finish of the roof. Inside you will find tanned leather seating and suede headlining. The cost of all this luxury and exclusivity? £80,000. Now considering that the standard car costs about £40,000 I couldn’t really justify why it is worth double. Then again I’m told by many women that the small, almost unreadable, logo on their tiny handbag is worth the extra hundreds of pounds.


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