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Location Intelligence Innovations Future of Business Intelligence

Inside Info


With technological advancement, location intelligence is gaining popularity in the business world. It enables the businesses to reach out in a better way to their targeted consumers. Location Intelligence is used by businesses to gather and analyse the data of their consumer by using their geographical pattern. You can search online to find BI software which can help you to grow your business. A number of business analysts have predicted that Business Intelligence (BI) will play a crucial role in the success of various types of businesses. This is happening because more and more businesses have started to make smarter business decisions by recognising the benefits of spatial data analysis.


By implementing business intelligence software you can get many •benefits such as •Reaching targeted customers •Understanding customers better •Identifying the location of targeted customers •Minimizing risks •Managing revenue more efficiently, •Optimizing business operations •Forecasting potential problems People have changed their lifestyles and have incorporated more technology in their daily lives. Therefore, it is expected that the future of location intelligence would focus more on technological innovations such as Internet and mobile technology like Smartphones. In a world where technology is now considered as an integral part of nearly everybody's life, utilizing location intelligence solutions can result in improving business performance greatly.


Location intelligence solutions are used by businesses to gather, analyse and organise consumer data by using geographical patterns and relationships. Trends show that consumers have started using technologies like Smartphones or Internet on a daily basis. In order to reach their targeted market and improve their marketing strategies, business intelligence teams must now harness the opportunities created by these technologies. Successful and effective marketing strategies have become even more vital with the diminished marketing budgets due to changing economic environment. A worldwide market has been created by the Internet that is without any geographical boundaries. It has been estimated that by the year 2014, an estimated 1 billion people will access social networks and the majority of them will use a location based application.


In order to gain a competitive edge, businesses can now directly communicate with their possible clients and meet their needs and demands well than before. Forecast future trends and current consumer trends can be easily identified by the marketers. It provides them with a better chance to achieve success by helping to create and implement better business strategies. This helps various businesses to •understand the customer behaviour in a better way •figure out and take advantage of unexpected opportunities •predict problems before they occur


Mobile computing, cloud computing and cloud computing have become an integral part of majority of people’s day to day life. With the continuous development in location intelligence, the companies would be able to reach their customers by utilising these technologies in developing effective strategies. For example, advantage can be taken on consumer driven technological applications by including areas like customer loyalty, product promotion, marketing, point of purchase etc. into these applications. To achieve success, it would become essential to use Real-Time Business Intelligence to get quick information. With the emergence of a large amount of spatial data sources more people have started using different location based applications. To capitalise on the data, businesses should engage in innovative thinking now. Due to technological advancements, business intelligence will undergo a fundamental shift that will completely change the way various business decisions are made. Those businesses who fail to embrace this change might face serious setbacks in their road to success.


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Location intelligence innovations future of business intelligence