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95%

100,000

passengers will travel again

passengers so far

6

continents

in just over

85 Destinations 5

3

225 years

42,000 passengers in 2012

Unique reasons to travel with us.

Tours


New Core Values: • • • • • •

Passion Enthusiasm Responsible Fun Knowledge Togetherness


The UA Product test: • • • • • •

Fun Local Accessible Value Original Remember


Witty, cheeky, bold

Our facts are fun

Fun

We have fun

Our tours are fun

Our passengers have fun

We  don’t  make   fun of others

We have fun when communicating

Fun is at the core of our experiences


We make local sales The UAPs and guides are passionate locals We have the best local knowledge

Local tourism bodies seek us out to display the best of the destination

Local

We care about the people and environment in our destination We are the backstage pass to the destination

People can call us locally

People search for us locally

In English-speaking destinations our tours are interesting to locals


Book where you want, we have a great range of destinations

Our local knowledge gets us access to places you can’t  find  by  yourself

One point of contact, one point of billing distributors

Accessible

Book when you want – early, late, last minute

Book how you want – web, phone, mobile, at the start point, with your agent or favourite OTA

Small groups mean we can go  where  others  can’t

We respond quickly to requests and bookings; free sell


We have a money back guarantee and we make up for our errors

Our trips are competitively priced

We know the best value in town and pass this on to our customers

Value We go the extra mile as customer service experts

We add value through our knowledge

Our trip is the best thing you will do in the destination • 40% of value is given in the itinerary delivery • 30% in finding out customer’s   personal interests and matching those to the destination • 30% is in recommending the next destination and making it easy to book


We are flattered by imitators, but never ever copy ourselves We only use an umbrella in the rain

We never have big groups

Original

Our tours touch the soul of the destination

Our tours are unique Our tours are different Our tours are authentic

We swim in the fun, not drown in the facts and figures


The stories we tell are re-told at dinner parties around the world Our experiences are unforgettable

We remember to ask for reviews

Remember

We remember to sell the destination down the line

Once a passenger knows us once, they always come back to us. We remember to collect passenger details.

Our tour is the lasting memory of the destination visit


Successful businesses P

E

R

F L A V O R

K

T Without exception – success occurs where these two concepts intersect



Urban Adventures Core Values