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INSHA

JALAL


INSHA JALAL Contact: 8094448433 E-mail: insha.jalal@gmail.com


INSHA JALAL JEWELLERY DESIGN

OBJECTIVE : Seeking opportunities to discover and explore all avenues of jewellery design, which can enable me to

use my skills to design products, which quench my passion for the same through consumer satisfaction. EDUCATION

EXPERIENCE

Post Graduate Professional Certificate in Jewellery Design Indian Institure of Gems and Jewellery Jaipur, Rajasthan, India

Graduation Project : 6 months Jewel Country Bengaluru, Karnataka, India Designed 3 Jewellery Collections

Bachelor of Design Fashion and Lifestyle Accessory Design National Institute of Fashion Technology Bhopal, Madhya Pradesh, India

Internship : 2 months Punjab Jewellers Karol Bagh, New Delhi, India

ICSE - Humanities (90.75%) St. Joseph’s Convent High School Patna, Bihar, India

SOFTWARE SKILLS

LANGUAGES KNOWN

English | Hindi | Arabic


Contents GRADUATION PROJECT JEWEL COUNTRY

CRAFT BASED DESIGN PROJECT BELL METAL DHOKRA

6

CLASS ROOM PROJECT RANGE DESIGN

20

28

CLASSROOM PROJECT PRODUCT COLLECTION

36


CLASSROOM PROJECT PACKAGING DESIGN

42

IIGJ, JAIPUR SKETCHING AND RENDERING SKILLS

46

OTHER MATERIAL HANDLING SKILLS BAG MAKING, WOOD CARVING

69

DRAWING AND PAINTING SKILLS PHOTOGRAPHY SKILLS

72


GRADUATION PROJECT


COLLECTION 1: KHATATI Project Brief: To design a jewellery collection which derives inspiration from Islamic calligraphy using Arabic verses and Urdu words aimed at Muslim women buyers.

TARGET CONSUMER

INSPIRATION: ISLAMIC CALLIGRAPHY

Age group: 30 - 40 years Gender: Female Religion: Muslim Social Class: Upper Middle to Upper Class Lifestyle: Religious, working women with a moderately active social life. PRODUCTION PARAMETERS

Minimum thickness required for gold at any part: 0.7 mm Minimum size of diamonds used: 0.9 mm


Graduation Project

Form Generation


“Khatati� is a collection that epitomizes the glory of the alluring Islamic calligraphy. Resplendent with words of endearment and courage, the collection exemplifies the Noor (Beauty) of Laft (Words) in an almost poetic and dreamy fashion. It has words of virtues to act as a constant reminder for the bearer.


OTHER PRODUCTS IN THE SAME COLLECTION


OTHER PRODUCTS IN THE SAME COLLECTION


COLLECTION 2: FRACTALS Project Brief: To develop a jewellery collection deriving inspiration from “Fractals in nature” aimed towards professional women.

TARGET CONSUMER

INSPIRATION : FRACTALS IN NATURE

Age group: 25 - 35 years Gender: Female Social Class: Upper Middle to Upper Class Lifestyle: Professional, confident women with a modern approach towards fashion.


Form Generation


OTHER PRODUCTS IN THE SAME COLLECTION

Nature is overwhelmingly beautiful, its attribute are stunningly geometric, and that is what forms the inspiration for this collection- Fractals- the key feature of which is the same recurring statistical character as the whole. They have a touch of modernity and as the name suggests, the forms in this collection are infinitesimally pleasing to the eye and ravishingly beautiful.


COLLECTION 3: FACADES Project Brief: To develop a jewellery collection deriving inspiration from unique architectural facades aimed towards modern, confident women.

TARGET CONSUMER

INSPIRATION : FACADES

Age group: 25 - 35 years Gender: Female Social Class: Upper Middle to Upper Class Lifestyle: Confident and fashion forward women.


Form Generation


OTHER PRODUCTS IN THE SAME COLLECTION


The collection explores the various astounding facades of stores of multinational brands around the world. Their exterior, their uniqueness and the way the elements interact with their surroundings. The monumental finery has been instilled in every piece of the jewellery, created in reflection of these extraordinary structures of the world.


Classroom Project:

RANGE DESIGN Design Brief: To design a product range that emodies fun and happinesss; and engages the customer to play and interact with the jewellery.

INSPIRATION The playful and happy brand image of McDonald’s is the inspiration for the range

TARGET CONSUMER Gender: Female Age group: 25 - 35 years Country: India Social Class: Upper Middle to Upper Class Lifestyle: Active social life after working hours.


Jewellery Trend Forecast A/W 17-18

Main story: INfusion

Embedded Jewellery | Customisable designs | Wearable technology | Adaptable Jewellery | Detachable elements | Understated Opulence | Exploration of folds, negative space, inflated shapes and 3D printing

Substory: Interactive

Playful Customizable Addition and Substraction of parts

Colour Pallette


A happy meal brings with itself a cheer which is exactly what is aimed at in this product which takes inspiration from The different sizes of the McDonald’s happy meal. The epicenter of the jewellery depicts the three sizes of the meal while the embellishments represent the mouth watering French fries.


Form Generation


Derivation of these products has been done from the burger and the fries of McDonald’s. It invites you to play with it and decide on the most beautiful aspect of the jewellery to be adorned. With three ways to wear pendants, three types of earrings and a necklace, the fun is guaranteed just like when eating at McDonald’s.


Form Generation


Form Generation


What better way to draw inspiration for a jewellery that is derived from McDonald’s other than its logo, which symbolizes nurturing breasts. The jewellery uses a center piece that is repeated in the three sizes small, medium and large. The different ways in which this can be used are a locket, a necklace and a pair of earrings.


Bell metal dhokra

betul, madhya pradesh


Craft based design project Design Brief: To design a collection of jewellery so as to increase its demand in the targeted upper middle class and upper class segments of society by the inclusion of novelty through design intervention. TARGET CONSUMER

TARGET MARKET

Local Handicraft fairs Handmade product websites such as: craftsandlooms.com | www.itokri.com www.craftsvilla.com | www.miharu.in

Age: 25 - 40 years Gender: Women Family income: Rs.6 lakh and above Lifestyle • Educated individuals having knowledge of online purchasing or are informed about upcoming fairs or both. • Women that throng local fairs who are from fashion forward ethnic groups. • Has an eye for folk or tribal art and prefer traditional Indian jewellery.


ABOUT THE CRAFT CLUSTER

Dhokra is the art of sculpting brass with the ancient technique of lost wax casting. The dhokra craft of Betul is unique because their main inspirations are its tribal populace; the way they dress, the ornaments they wear which have spiraling and zig- zag motifs, etc. Their products are not given neat finishes but have an aesthetically pleasing and pristine unfinished look.

INSPIRATION 1: SPIRALS


Form Generation

This piece of jewellery was made in a unique fashion using a technique that the craftsmen only use for light weight idols. The interior moulds, instead of being made with with densely packed mud, was now made with loosely packed mud which can be disintegrated after firing. The wax structure was made over it and then wired which resulted in the creation of this beautiful piece in dhokra.


INSPIRATION: SUNFLOWER

Form Generation


The ethereal beauty of the sunflower was the inspiration of this collection. The form of the sunflower in which an American diamond was encrusted not only added value to the jewellery but also novelty for the buyer. The introduction of glass stones and semiprecious gemstones was an unventured technique for the craftsmen in the cluser.


OTHER EXPLORATIONS Using the technique similar to the one used in making the spiral jewellery product, this was another exploration of the breakable mould made in soil with the addition of the most basic motifs and design patterns used in the craft cluster to create a heavy looking, light weight choker necklace which is more in parallel to the traditional look and feel of the craft.


These earrings were another exploration using glass stones for the embellishment. The jewellery piece is made with spaces left out for the stones which are later stuck onto the designated places.


Classroom Project:

Product collection Design Brief: To design a jewellery collection which caters to the aspirations of the lower middle and middle class women through the establishment of a sub-brand within Tanishq, producing pocket-friendly jewellery.


INSPIRATION MOTIFS FROM THE INTERIORS OF THE BLUE MOSQUE, ISTANBUL

DESIGN KEYWORDS

Exquisite | Finesse | Intricacy | Elegance

TARGET CONSUMER

Age group: 30 - 40 years Gender: Female Social Class: Lower Middle Class to Middle Class Lifestyle: Homemakers and professionals with average salary of about 3 to 8 Lakhs per annum


Final products Product 2

Form Generation

Product 1


In congruency with the design brief, a low budget collection had to be created and thus reducing the weight of gold used was of the utmost importance. This was achieved by making such forms that are a play of lines and consequently diminish the requirement of gold to the least possible amount. Deriving inspiration from the enchanting “Sultan Ahmad Mosque” or more commonly the “Blue Mosque”, the motifs found on the interiors and domes of the minaret have been used as the inspiration and and have been moulded into products that portray the exuberance of the rich culture of Turkey in the most minimalistic of ways.


Classroom Project:

PACKAGING DESIGN Design Brief: To understand the packaging design of a particular product, map user aspirations based on the packaging technology and redesign the packaging to improve the user interface of the same.


CONCEPT MOCKUP The proposed design solution for the packaging uses a spring mechanism which is able to dispense Q-tips through the containing unit. The packaging is also reusable such that, the user can refill the box with Q-tips once exhausted which also justifies the higher range packaging cost.

Chosen Product: Bare Essentials Q-tips Cost of product: Rs. 100 Quantity: 400 Q-tips MAPPING USER ASPIRATIONS • Prevention of contamination of Q-tips due to continuous handling by multiple users. • Ease of access for Q-tips. • Preventing Q-tips from falling out of the flimsy box.

The double spring mechanism


THE MECHANISM The inclined base of the containing unit houses all the Q-tips. A single Q-tip is stored at the edge of the opening where the ledge and the bar prevent it from been expelled. Once the bar is pressed downwards as suggested by the green arrow, the Q-tip rolls down the surface of the arms of the bar to rest at the end of the bar. This system has the follwing advantages: • Single Q-tip expulsion system • Reusable packaging • Uncontaminated Q-tips • Improved Graphics


The top part of the lid of the packaging unit has a click fit mechanism which can be opened up to refill the box with Q-tips once depleted. The transparent box provides vissibility to check the amount of Q-tips left in the box. The packaging has minimal branding going with the theme of the brand “Bare Essentials�


RUBY WITH DIAMOND EARRINGS

SMOKY QUARTZ & DIAMOND EARRINGS


DIAMOND EARRINGS

PEARL & DIAMOND EARRINGS


GOLD & DIAMOND EARRINGS

DIAMOND EARRINGS


DIAMOND AND EMERALD NECKLACE RENDERING


KUNDAN-POLKI NECKLACE RENDERING


TRANSPARENT STONES RENDERING

Grosular Garnet

Amethyst

Blue Topaz

Apatite

Emerald

Blue Sapphire

Hessonite

Spinel

Tourmaline

Morganite

Yellow Sapphire

Sagenitic Quartz

Almandine Garnet

Citrine

Zircon

Emerald

Watermelon tourmaline

Lemon Topaz

Diamond

Chrysoberyl

Lolite

Smoky Quartz

Diopside

Peridot

Tanzanite

Tourmaline

Beryl

Ruby

Apatite

Yellow Topaz

Aquamarine


TRANSLUSCENT STONES RENDERING

Amazonite

Amethyst

Apatite

Beryl

Banded Agate

Star Sapphire

Fire Opal

Chalcedony

Onyx

Jade

Kunzite

Lapis Lazuli

Rodonite

Spinel

Turquoise

Rhodolite

Smoky Quartz

Tugtupite

Moon Stone

Fluorite

Calcite

Cat’s Eye

Emerald

Morganite

Moss Agate

Peridot

Spectrolite

Saganetic Quartz

Rose Quartz

Watermelon Tourmaline


OPAQUE STONES RENDERING

Chrysoberyl Catseye

Ruby in Ziosite

Gold stone glass

Pearl

Aventurine

Flowering Obsidian

Moss Agate

Beryl

Banded Agate

Chrysoberyl Quartz

Tiger’s Eye

Spectrolite Feldspar

Banded Amethyst

Amazonite

Sunset Fire Opal

Netrite Jade

Moonstone

Turquoise

Red Jasper

Malachite

Rhodonite

Pearl

Chrysocolla

Sugilite

Sodalite

Turquoise

Chalcedony

Spectrolite

Fluorite

Malachite

Lapis Lazuli


BRIOLETTE STONES RENDERING


BRACELETS AND CLOSING MECHANISMS


DRAWING AND RENDERING OF DECORATIVE TECHNIQUES

Open Filigree

Closed Filigree

Enameling

Granulation

Repoussé


KUNDAN-POLKI EARRING RENDERING


RENDERING OF GOLD, WHITE GOLD AND ROSE GOLD MATERIALS


RENDERING: GRAPHITE ON INKJET SHEET & POSTER COLOUR ON DRAFTING FILM


RENDERING: GRAPHITE ON INKJET SHEET & POSTER COLOUR ON DRAFTING FILM


Wire Jewellery Necklace

Acid Etched Jewellery

Wire and Bead Jewellery

Wire Jewellery

Wire Jewellery


EXPLORATION OF MANUFACTURING TECHNIQUES

Stamped Pendant

Engraved Ring

Open and Closed Filigree

Sawed and Domed Pendant

Repousse Fridge Magnet

Wire Jewellery


JEWELLERY DESIGNS MADE ON COREL DRAW


JEWELLERY DESIGNS MADE ON COREL DRAW


JEWELS OF RAJASTHAN About

Jewels of Rajasthan is an anually held competition for all those who want to showcase their creativity on one of the biggest platform for Gems and Jewellery Industry from all over India and is attended by all the prominent leaders of the industry.

The Theme : Mela

Mela is derived from Sanskrit which means ‘gathering’ or ‘to meet’ or a ‘fair’. Used in the Indian subcontinent for all sizes of gatherings and can be religious, commercial, cultural or sport-related. In rural tradition, melas or village fairs holds a great importance.

Design 2: Sunglasses Design 1: Ring


The Selected Design

Design 3: Necklace


PRODUCTS MADE ON RHINOCEROS


OTHER MATERIAL HANDLING SKILLS

Bag Making

Jute Modeling

Wood Carving

Soft Pastel Painting


SKETCHING AND PAINTING SKILLS


PHOTOGRAPHY SKILLS


Thank You

Portfolio: Insha Jalal  

A sample of my work in the field of Jewellery Design.

Portfolio: Insha Jalal  

A sample of my work in the field of Jewellery Design.

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