Communication & Entertainment Management
A UNIQUE LEARNING AND NETWORKING EXPERIENCE
Table of Contents The International University of Monaco................................................................ 4-5 Faculty & Expertise.................................................................................................. 6-7 Bachelor Programs................................................................................................. 8-9 Bachelors of Business Administration.................................................................10-11 Bachelor in Communication & Entertainment Management ........................................................................12-13 A World of Opportunities................................................................................... 14-15 Bachelor Careers............................................................................................... 16-17 Monaco as Your Campus................................................................................. 18-19 Student Life......................................................................................................... 20-21 Admission Information ...................................................................................... 22-23
The International University of Monaco IUMâ€™s mission is to deliver an excellent business education in an unparalleled multicultural context where diversity in personal and professional backgrounds, cultures, and languages is the rule.
The International University of Monaco (IUM) reflects the country where it is located: both are international microcosms, both are close-knit communities, and both have been uniquely successful for their size.
Small class size
further facilitates the one-on-one interaction for successful academic and personal development.
A unique learning
With this emphasis on individual attention and thanks to its distinguished faculty, professionals, and experts from all over the world, IUM will allow you to expand your knowledge and acquire professional skills within a unique learning environment.
Rankings, Accreditations & Memberships All International University of Monaco’s degrees are certified by the Principality of Monaco and are recognized worldwide. The MBA programs (MBA/EMBA) at the International University of Monaco are accredited by the Association of MBAs (AMBA). Internationally recognized for the quality of its programs, IUM is therefore listed in many international rankings such as The Economist, CNN Expansion, Eduniversal, Poets&Quants.
The Strength of a Group The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions with campuses in Paris, Bordeaux, Lyon, London and Chicago. With 12 500 students and 35 000 Alumni, the Inseec Group confirms, year after year, its position as a Top Ranked Educational Institution. Thanks to this partnership that links the International University of Monaco with the Inseec Group, IUM is able to offer a large choice of destinations for study abroad and dual degree opportunities.
Amongst Inseec’s numerous schools, IUM has developed a partnership for its Bachelor Programs with: Paris Business College that provides students with the tools they need to prosper in the world of international business. Sup de Pub is the INSEEC Group’s renowned school of Advertising, Marketing & Communication.
Faculty & Expertise A Network of Expertise for Innovative Learning! Permanent faculty hail from over 8 countries from the Middle East, Europe, Asia and North America, with visiting faculty further enhancing this multicultural and multilingual mix. IUM values a strong balance of theory and practice and faculty research activity reflects this balance. Professors carry out and publish academic research
in our core fields of expertise: Luxury, Finance and Business Management, alongside award winning cases and practitioner oriented articles. With a strong emphasis on teaching, professors also engage in pedagogical research and make deliberate efforts to know their studentsâ€™ interests and career plans so as to provide individualized support. Be it in the classroom or on on-line platforms, professor-student interaction is a key pillar of the IUM experience.
Learning Principles Balance of theory and application
Cooperative and collaborative learning
15Student to1 Teacher Ratio
A Practical Approach that Immerses Students into the Professional World The academic expertise of the permanent professors is complemented by the strong practitioner expertise of IUM adjunct faculty and guest lecturers, all active professionals that bring into the classroom their real world experience and the industry state-of-the-art standards and practices. Students thus go beyond the theoretical framework to apply it to concrete contextual situations. They also gain an appreciation of real world company expectations, further developed through internships, applied projects and business competitions. This balanced exposure to theory and practice is one of the central pillars of the educational philosophy that underpins IUM programs.
Two specializations: • Business Administration
(BBA or BSBA)
• Communication & Entertainment Management (BECOM)
A Word from the Program Director
At a Glance Several options to build one’s academic program: • Bachelor Degree (BBA or BECOM) (90 US Credits - 180 ECTS equivalent)
• Bachelor of Science Degree (BSBA) (120 US Credits - 240 ECTS equivalent)
Experiential education (internships, corporate projects) Possibility to study in Monaco, Paris, London and Chicago... or within one of our partner universities in the Americas, Asia or Europe
“Strengthen your future career with an unparalleled experience where diversity, open-mindedness, academic excellence and an entrepreneurial spirit are key components. The Bachelor programs at the International University of Monaco will lead you to a global career while making the most of an exceptional environment.”
Unparalleled student diversity, with over 60 nationalities at the undergraduate level
Dr. Patrice Sargenti, Undergraduate Programs Director
Combination of US credits, core courses and electives, flexible schedules
Personal attention, small class-size Commitment to encourage students’ entrepreneurial spirit and leadership experience through extra curricular activities such as sports, start up projects and creative achievements (Junior Enterprise)
Accelerated 3+1 program (obtain a Master’s degree in 4 years)
Business Administration 1st Year
BBA All courses delivered in Monaco Intensive English Courses Optional Internship Optional Summer School in London
Possibility to Study Abroad Optional Internship Corporate Projects
Possibility to Study Abroad Courses from September to December Business Simulation Compulsory Internship from January to June
BSBA All courses delivered in Monaco Intensive English Courses Compuslory 4-month Internship or Summer Session in London
Possibility to Study Abroad Compsulsory Summer Internship Corporate Projects
Possibility to Study Abroad Business Simulation Research Project
Dual degree with Paris Business College
Bachelor of Business Administration (90 US Credits - 180 ECTS equivalent)
Bachelor of Science in Business Administration (120 US Credits - 240 ECTS equivalent)
Communication & Entertainment Management 1st Year
Becom All courses delivered in Monaco Intensive English Courses Optional Internship Optional Summer School in Chicago
Possibility to Study Abroad Optional Internship Corporate Projects
Possibility to Study Abroad Courses from September to December Compulsory Internship from January to June Communication Competition
Dual degree with Sup de Pub
Bachelor in Communication & Entertainment Management (90 US Credits - 180 ECTS equivalent)
Once you graduate, you will have access to a broad range of Master Programs both at IUM and at INSEEC. LUXURY Master of Science in Luxury Management,
Two specializations: - Luxury Goods and Services - Luxury Retail Management
Master of Science in Luxury Hospitality and Event Management SPORT Master of Science in Sport Business Management Master in Sustainable Peace through Sport
(joint degree with University for Peace, Costa Rica, and in partnership with the association Peace & Sport, Monaco)
FINANCE Master of Science in Finance,
Two specializations: - Hedge Funds and Private Equity - Private Banking and Wealth Management
MANAGEMENT Master of Science in International Management MARKETING Master of Science in Marketing, Two specializations: - International Marketing - Digital Marketing
You can also benefit from a large selection of Masters from the INSEEC Group at: http://masters.inseec.com
B ac h elors
Positions offered to our Bachelor of Business Administration graduates in terms of locations and industries.
Why a Bachelor of Business Administration at IUM? The IUM BBA is a program delivered over three years and designed for an international student body. Each year offers a rewarding and challenging learning experience where students acquire progressively critical skills and confidence to apply the theories learned in class to practical business situations.
Thanks to Monacoâ€™s business hub, IUM students are exposed to an exceptionally broad range of international career paths. The diversity of IUMâ€™s student body, the business internships, and the option of studying abroad further enhance this international exposure.
Overall finance, marketing and advertising, strategic consulting and luxury, including hospitality, represent 80 % of our employed BBA and BSBA alumni. Amongst the recent positions offered : Junior Auditor, Finance consulting, Singapore Junior Private Banker, Private Bank, Monaco, Sales Executive, Media company, London Public Relations Manager, Hospitality, Monaco Sales Executive, Luxury Fashion, France Junior Research Analyst, Investment Banking, Middle East Finance Analyst, Green Tech investment, India Social Media Analyst, luxury brand, London Marketing Executive, Publishing, London Research Associate, Marketing Consulting, USA Product Specialist, Jewelry, Switzerland
Paris Business College provides students with the tools that they need to prosper in the world of International business.
Some courses BUSINESS & MANAGEMENT
Introduction to Management Organizational Behavior Cross-cultural Management Business Ethics Corporate Social Responsibility Legal Environment of Business Global Business Strategy Business Simulation Game
Microeconomics Macroeconomics International Economics Geopolitics
ACCOUNTING & FINANCIAL MANAGEMENT Principles of Accounting Corporate Finance Managerial Accounting
Principles of Marketing Consumer Behavior Web Marketing
QUANTITATIVE METHODS & IT TOOLS
Mathematical Methods for Business Probability & Descriptive Statistics Database Management
Business Communications Public Speaking & Presentation Skills Research & Report Writing Web Communications & Social Media
Some electives Public Relations Music Industry International Negotiations Market Research Financial Markets Doing Business in China Sales Techniques Luxury Goods & Services Mktg International Brand Management Human Resource Management Entrepreneurship Leadership Sustainable Development International Business Law Creative International Advertising Computer Graphics Video Production
Academic Perspectives Many of our students decide to continue their studies at the graduate level, specializing in areas such as finance, human resources management, communications and international marketing. Past students have been accepted into universities such as Harvard, NYU, Stockholm Business School, SDA, Bocconi, Warwick, and London School of Economics.
“I would never have thought, even after I joined IUM, that these 3 years could bring me so much both professionally and personally.” Jean-Baptiste, French, Area Manager for the Fragrances Division in L’Oreal Travel Retail, America
B ac h elor
ment e g na a M nt e m in rta te En & n tio a ic Commun
Why a Bachelor
in Communication & Entertainment Management at IUM? Benefitting from the dual expertise of IUM and Sup de Pub, the Bachelor in Communication and Entertainment Management equips students with both managerial skills and industry specific knowledge. This double competence will allow them to rapidly leverage their career in a variety of positions in advertising, web marketing, graphic design, public relations, event management, entertainment, social media...
Actively participating in Monaco’s cultural and professional events, BECOM students will strengthen their network and expertise within Monaco’s vibrant community.
Sup de Pub is the INSEEC Group’s school renowned for expertise in Communication, Advertising & Marketing.
Careers Communication graduates are suited to a variety of career opportunities, including: Advertising - eBusiness - Graphic Arts Media Management - Film & Media Arts Content Management - Social Media Optimization (SMO) - Print & Broadcasting Journalism - Lobbying & Public Relations - Event Management - Strategic & Corporate Communication - Web Marketing (SEO, SEM, Ad Planning...) - Brand Management - Electronic Entertainment (Video Game, Social Games ....)
Some courses BUSINESS & MANAGEMENT
Introduction to Modern Business Time & Stress Management International Sales & Negotiations International Relations & Geopolitics Event Management Global Business Strategy Business Ethics Financial Decision Making
Fundamentals of Communication Public Speaking & Presentation Skills Note-taking & Study Skills Workshop Creative Writing Audiovisual Project Communication
QUANTITATIVE METHODS & IT TOOLS Computer-based Systems Dealing with Data
Marketing Management Web Marketing Brand Management & Strategy Operational Marketing Product Placement Consumer Behaviour
Press Relations & Lobbying
MEDIA & ADVERTISING
Advertising & Communication Research Creative International Advertising Sup de Pub Competition Photoshop Indesign Advertising Gaming
SOME ELECTIVES Media Planning Media History Trend Spotting Web Design Film Industry Marketing Illustrator Become who you are English for Academic Purposes
“IUM’s international student body helped me connect with students from different personal as well as cultural backgrounds. It is highly interesting to work within an international group since everyone will have a different point of view which makes the group work motivating and fun - the results are exceptionally remarkable. The small class size make it possible to understand the subjects clearly. Another advantage of being part of the IUM student body is definitely the worldwide agreements. IUM made it possible for me to experience a semester abroad, which helped me fulfill my personal goals and brought me a step closer to the person I want to become in life.“ Alina Lawrenz German, Becom Student
Academic Perspectives Upon completion of the BECOM program, students can specialize in a wide range of areas with a Master degree. To name a few, they can apply to one of IUM’s Masters in the fields of Luxury, Marketing or International Management. They can also pursue their graduate studies at Sup de Pub or in one of INSEEC’s Masters in London, Paris, Lyon or Bordeaux.
s ie it n u rt o p p O f o d rl o W A You will appreciate our UNIQUE MULTICULTURAL ENVIRONMENT! In our unique multi-cultural environment you will learn side-by-side with students and faculty from around the world. We are truly international: over 75 different nationalities are represented (with no single nationality representing more than 25% of the student body). To complete this International exposure, the International University of Monaco offers you the opportunity to: - study abroad as an exchange student for one or two terms, and earn credits
toward the completion of your undergraduate degree at your home university - join one of our International campuses in Paris, London or Chicago Among the many reasons which make IUM a great place to study is the fact that Monaco is one of the safest states in the world and offers many exceptional cultural, social, sports and professional opportunities. Furthermore, when you return to your home country, you will be leaving Monaco not only with a greater understanding of international business, but also with a keener sense of cultural diversity and a wider global perspective.
Campuses around the World London 14
Thanks to its partnership with Inseec, IUM gives you the opportunity to study in one of the INSEEC Campuses in Paris, London or Chicago.
Partner Universities in Every Continent
Students wishing to enlarge their international exposure may spend an exchange period abroad at one of our partner universities
...Tongji University, China
Tec de Monterrey, Mexico
Bond University, Australia
Kogod School of Business, USA
Universidad del CEMA, Argentina
Sungkyunkwan University, Korea Bangkok University, Thailand Vesalius College, Belgium
Suffolk University, USA... London Summer Session
ÂŤThrough our highly motivated professors and small working groups, I developed a totally different point of view of the professional and leisure environment in London.Âť Timothy Wray, German, BSBA Student
Bachelor Careers At Graduation*
Middle East & Africa
* Average 2011-2012
Foreign Country Finance/ Banking/ Insurance
Advertising/ PR/ Event/ Media
Consulting/ Professional Services
Luxury Goods/ Retail Fashion
IT/ Telecom/ Software
Entertainment/ Arts/ Sports
Europe, CIS & Russia 66%
Working in a
IUM TOP RECRUITERS around the World ABBOTT CAPITAL MANAGEMENT ADLER JOAILLERS SA BASIKA BNP PARIBAS BOTTEGA VENETA CHALHOUB GROUP CHURCHILL CAPITAL DANONE DELOITTE ELYSYS ERNST & YOUNG FACONNABLE FAIRMONT MONTECARLO FERRERO
GRANT THORNTON HSBC PRIVATE BANK JP MORGAN KPMG L’OREAL LUXOR CHAMPAGNE LVMH MIND CANDY MONACO ASSET MANAGEMENT MONACO BUSINESS OFFICE NASEBA NESTLE OLSON ZALTMAN ASSOCIATES PRICEWATERHOUSECOOPERS
PROCTER & GAMBLE QUINTESSENTIALLY ROLAND BERGER SCANDIC HOTELS SILVIA QUANDT BANK & CIE AG SINGLE BUOY MOORINGS SOCIETE GENERALE STAR EVENTS starwood hotels & resorts UBS WEALTH MANAGEMENT UNAOIL 17 VENTE PRIVEE WORLD ECONOMIC FORUM
Monaco as Your Campus At the junction of the French and Italian Rivieras, Monaco is in a truly exceptional geographical location. World renowned as a center of business excellence, it has been at the heart of history, arts and culture for over 700 years. The Principality of Monaco is famous for its diverse international population with more than 100 nationalities represented. It provides the ideal backdrop for students to learn and grow in a truly multicultural environment, inside and outside the classroom.
The appreciation of art and culture contributes to a well rounded education, paving the way to professional and personal success.
One of the safest places in the world
This Unique Location
Monaco is internationally recognized as one of the most prosperous economic centers In Monaco, business is a way of life. Economic activity thrives with more than 4600 companies, many of which are subsidiaries of international companies. Low taxation encourages entrepreneurship and business development, especially in sectors such as banking, finance, tourism, and services. In Monaco you are able to make connections and build bridges from the very beginning, be it in the University or in the business community.
Student Life Trips & Culture As an IUM student, you will be studying in one of the most dynamic and exciting cities in the world. Located in the heart of Monacoâ€™s business center, students are only a short walk away from a wide variety of opportunities and attractions. In addition to making the most out of your time at IUM, you will also be able to explore different cities through trips organized by the Student Association. On previous excursions, students have experienced the Joie de Vivre in Paris, la Dolce Vita in Rome, and the Greatness of Pragueâ€™s bridges and cathedrals. Another special event is the Christmas Ball, organized every year by IUM students, who display their talents through music, dance and many other activities.
Provence Experience Trips to Prague, Spain,
Italy, ... Graduation Day
Sailing Golf Running Volley-ball Ski
Soccer Dance ...
Projects with the Monegasque Red Cross
No Finish Line
Networking Monaco is an exciting, vibrant and multicultural city. There are many social events, gatherings and happenings occuring throughout the year offering IUM students a rich and incomparable range of networking opportunities.
Model United Nations The Big Debate International Business Days...
IUM seeks highly motivated students who can demonstrate academic strengths along with the ability to share their diverse cultural backgrounds in the classroom environment. Applicants are evaluated based on both their scholastic achievements and extra-curricular activities. IUM accepts all national high school diplomas.
Documents you will need to provide:
A completed application form available online with your answers to the short-answer questions and essay; Diploma(s) and last two years High School transcript(s) with official translation when necessary; 2 passport-size photographs; Photocopy of passport or national identity card; Proof of English proficiency (TOEFL, TOEIC, The Cambridge Advanced or Proficiency Test, IELTS or IUM English Entry Interview); A Letter of Recommendation
1) International profile of the candidate - Exposure to cultural diversity 2) Academic performance (honors, special distinctions) 3) Language skills (2 minimum) 4) Extra-curricular activities (honors, awards in sports/arts)
Visit our website and complete your online application:
www.monaco.edu For further information, call us:
+377 97 986 993/996 or send us an email:
firstname.lastname@example.org Download our App:
Please note that the information contained within this brochure may be subject to change
n o ti a rm fo In n io s is m d A
International University of Monaco 2, avenue Albert II MC 98000 Monte-Carlo Principality of Monaco
Tel: +377.97.986.986 www.monaco.edu
The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions with campuses in Paris, Bordeaux, Lyon, French Alps, London and Chicago.