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The following pages feature Anthem Senior ads that have run in In&Out Magazine. (And one that has not been published).


Dec 2012 Original third page ad. Focuses on creating awareness of the existence of Anthem Senior Retreat.

One of the finest Assisted Living

Did you know… Homes is located right here in Anthem? • Conveniently located in Parkside • 24/7 care provided by certified staff • Home-cooked meals prepared daily • Medication administration • Laundry and housekeeping included • Weekly hair stylist included • Daily scheduled activities

All Private Rooms Convenient Affordable

For more information & to get a FREE quote, please call:

602-909-9550 or send us an email to:

Cheryl@AnthemSeniorLiving.com

w w w. a n t h e m s e n i o r l i v i n g . c o m

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May 2013 Third page ad revised with new photo. Photo connotes happier lifestyle as opposed to caregiving. Second location mentioned.

One of the finest Assisted Living

Did you know… Homes is located right here in Anthem? • Conveniently located in Parkside • 24/7 care provided by certified staff • Home-cooked meals prepared daily • Medication administration • Laundry and housekeeping included • Weekly hair stylist included • Daily scheduled activities

All Private Rooms Convenient Affordable

For more information & to get a FREE quote, please call: Now

2 locations to serve you.

602-909-9550 or send us an email to:

Cheryl@AnthemSeniorLiving.com

w w w. a n t h e m s e n i o r l i v i n g . c o m


July 2013 [Next Page] Full page advertorial announces opening of second location. Focuses on demand for in-area assisted living homes. Highlights upscale services.


ADVERTISEMENT

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Second Assisted Living Home in Anthem Fills Growing Need

t’s been nearly 10 years since the opening of Anthem Senior Living (ASL) on Copper Basin Trail. After having to redirect countless families who couldn’t endure the waiting list, owners Cheryl Ables and Sam Ile are delighted to announce the opening of a second, much needed home: Anthem Senior Retreat.

Keeping the Family Together

ASL has not had a vacancy for more than two years. “It’s difficult to have to send families to homes that are far away,” said Ables. “Although they are good homes, Anthem Senior Living is joined by Anthem the preference in this multi-generational Senior Retreat, two Assisted Living community is always to have mom or dad Homes serving the Anthem Community. nearby.” said Ables. “Grandpa can go to the community park to cheer a little league Anthem Senior Retreat is a luxury game without a big ordeal,” said Ile. “This 6,000-square-foot home with 10 private means minimal disruption to the family rooms, conveniently located in the and better quality of life.” panhandle off Gavilan Peak Parkway, Marlene, an Anthem resident, south of Anthem Crossroads (Frys plaza). had to move her mother from Full-time licensed caregivers specialize in pampering and cater to our residents’ every New Jersey two years ago. “Anthem Senior Living was need. Anthem Senior Retreat, opening Sept. 1, is all-inclusive: full; I had to move her to a Cheryl Ables location in Phoenix.” But the • Medication Management trips became a burden, so Marlene put her • Three Homemade Meals Daily mother on the ASL waiting list and moved • Laundry Service her when the room became available. • Housekeeping “Having her just one mile from me is not • In-home Hair Service only convenient, it is a luxury!” Marlene • Live Entertainment said. “I can pop in and see her whenever I • Daily Activities want. I can take her for yogurt or bring her • Chair Aerobics to my house. ASL is an extension of my • Weekly Massage Therapy own home with the most incredible care • In-House Doctor anyone could ever ask for,” she said.

For more information on Anthem Senior Living or Anthem Senior Retreat, Contact Cheryl Ables or Sam Ile at 602-909-9550 or Cheryl@anthemseniorliving.com.


Sept 2013 Half page advertorial communicates success of second location. Reiterates upscale services. ADVERTISEMENT

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Assisted Living Home Celebrates Grand Opening… Near Capacity!

nthem’s second assisted living home celebrated it’s grand opening at 90% capacity and a party to welcome new residents and families. “We are thrilled to be able to provide so many families with the care, convenience, and luxury lifestyle they hope for” said owner Cheryl Ables. “All while keeping families together.” Anthem Senior Retreat is a luxury 6,000-square-foot home with 10 private rooms, conveniently located in the Panhandle off Gavilan Peak Cheryl Ables Parkway (just south of Fry’s).

Full-time (24-hour) licensed caregivers specialized in pampering cater to the residents’ every need. Plus… • • • • • • • • • •

Medication Management Three Homemade Meals Daily Weekly Massage Therapy House Doctor and House Nurse Laundry Service Housekeeping In-home Hair Service Live Entertainment Daily Activities Chair Aerobics

For more information on Anthem Senior Living or Anthem Senior Retreat, Contact Cheryl Ables or Sam Ile at 602-909-9550 or Cheryl@anthemseniorliving.com.


Sept 2013 Half page ad focuses on importance of keeping family together. Reiterates upscale services.

Luxury Assisted Living… In Anthem! Keeping the Family Together

Until the opening of Anthem Senior Retreat, Cheryl Ables routinely helped families find other homes for their loved ones. “It’s always difficult to have to send families to homes that are far away,” said Ables. “Although they are good homes,

the preference in this multigenerational community is to have mom or dad nearby.” she said. “This means minimal disruption to the family and better quality of life,” said co-owner Sam Ile.

Cheryl Ables

Anthem SenIor retreAt Luxury 6,000-square-foot home with 10 private rooms in the Anthem’s Panhandle. 24-hour licensed caregivers pamper residents. • Live entertainment • Medication Management • Three Homemade Meals Daily • Daily Activities • Chair Aerobics • Laundry Service • Housekeeping • Weekly Massage Therapy • In-home Hair Service • In-House Doctor

For more information on Anthem Senior Living or Anthem Senior Retreat, Contact Cheryl Ables or Sam Ile at 602-909-9550 or Cheryl@anthemseniorliving.com.


Oct 2013 [Next page] Full page ad directs specific questions at reader, focusing on the advantages of an assisted living facility— especially one nearby. First ad to highlight both locations equally.


Assisted Living… Right Here in Anthem Do you have a loved one living alone and you know they shouldn’t be?

Do you have a loved one living with you, and you feel guilty because you’re never there? Do you have a loved one more than 10 miles away and you wished they were closer?

Not only do we provide quality care in a fun, relaxed environment conveniently located for area families, but we do it in the luxury environment families expect… and appreciate!

—Co-owner Cheryl Ables

Anthem Senior Living and Anthem Senior Retreat each provide accommodations for 10 residents and offer the following amenities: • 24/7 care by two certified care givers • All rooms are private and completely furnished • Licensed on all levels of care: Independent to directed level • RN on staff, house C-FNP and doctor

• Housekeeping, laundry, turn-down bed service • Weekly massage therapy and beautician services in-house • Morning exercise class and afternoon bingo • Weekly live entertainment & more!

For more information on Anthem Senior Living or Anthem Senior Retreat, contact Cheryl Ables or Sam Ile at 602-909-9550 or Cheryl@anthemseniorliving.com.


Oct 2013 [Next page] Full page testimonial from Pat Drapac written as advertorial provides intimate, first-hand insight into Anthem Senior. Powerful attestation to quality of care. Use of full names, photo of resident and photo of home removes mystery and lends credibility.


ADVERTISEMENT

Pat’s story:

“Mom adores Her New Home”

E

die had lived with her daughter Pat and son-in-law Dan for seven years—and Pat was dreading the day Edie would have to move out. she and Dan expected resistance and possibly an extended adjustment period. But, when Pat met owner Cheryl ables, her anxiety eased. “It was obvious by your interaction with the residents that you cared about your clients, and they had a wonderful relationship with you and the caregivers,” Pat wrote Cheryl in a thankyou note. “The ornament of a house is the friends who frequent it.” —Ralph Waldo Emerson as beautifully appointed as anthem senior Living and anthem senior retreat are, Pat discovered the real “ornaments” were the smiles of the residents. “Knowing you have musical activities, therapy dogs, physical therapy, games, massages, hair care… conducted by outside people on a regular basis, adds to the ornamentation of the Pat’s mom, house,” Pat said. “the real Edie. ‘ornaments’ are the residents’ smiling faces and contented nature, and the staff who are outgoing, energetic and sensitive to the needs of the residents.” “I Couldn’t Be Happier For Mom” “It is true, there is no place like home, but when, and if, I cannot function in my home, I want to be a resident at asL or asr…” Pat said. “My mom has made so many comments about the delicious meals

Anthem Senior Retreat joins Anthem Senior Living, two premier assisted living homes serving the local community.

that Dan wants to move in now, as well!” Pat said. “Never in my wildest dreams did I think I would ever feel 100% satisfied with Mom moving out of my home. Not only am I satisfied but I couldn’t be happier for my mom who absolutely adores her new surroundings and is so happy!” anthem senior Living and anthem senior retreat serve area families with 10-bedroom, licensed assisted living featuring: • • • • • • • • • •

Medication Management Three Homemade Meals Daily Laundry Service Housekeeping In-home Hair Service Live Entertainment Daily Activities Chair Aerobics Weekly Massage Therapy In-House Doctor

For more information on Anthem Senior Living or Anthem Senior Retreat, Contact Cheryl Ables or Sam Ile at 602-909-9550 or Cheryl@anthemseniorliving.com.


Oct 2013 [Next page] Full page testimonial from Sophie & Ted Kayna discusses many “hot points” for decision makers: Transition, personalized care focused on resident comfort. “Previous residence” gives this couple experience that most don’t have. This is their second assisted living facility and are so pleased they wrote a testimonial: a powerful unspoken message to decision makers.


A n t h e m S e n i o r r e t r e At

‘one Big happy Family!’

“e

very time we leave ASr after visiting mom, we thank God she is there! the care that is provided to her, the patience taken to get her over the transition, and everything you both do to go above and beyond to make life as comfortable as possible for mom is appreciated beyond words! We feel like one big family with you, each of your children, the residents and their families. We never felt this way in mom’s previous residence!” –Sophie and Ted Koyna

Anthem Senior Living and Anthem Senior Retreat each provide accommodations for 10 residents and offer the following amenities: • 24/7 care by two certified care givers • All rooms are private and completely furnished • Licensed on all levels of care: independent to directed level • rn on staff, house C-FnP and doctor

• housekeeping, laundry, turn-down bed service • Weekly massage therapy and beautician services in-house • morning exercise class and afternoon bingo • Weekly live entertainment & more!

For more information on Anthem Senior Retreat or Anthem Senior Living, contact Cheryl Ables or Sam Ile at 602-909-9550 or Cheryl@AnthemSeniorRetreat.com.


UNPUBLISHED [Next page] Full page ad in Q&A style. Q&A can be a very effective technique for us as it accomplishes several objectives: 1. It provides specific answers to the many valid (and possibly yet-unasked questions) from the family member. As choosing an assisted living facility is a decision few have experience with, the mystery surrounding the life phase is huge. 2. It comforts the decision maker as it informs them mom or dad’s ordeal is not specific to them. As Cheryl notes, similar scenarios plays out in all families, yet each feels like they are unique. 3. It positions Anthem Senior as the expert in elder care, encouraging decision makers to reach out to get questions answered. This type of ad could be used exclusively with Elder Mom. Many decision makers have not made the decision to choose assisted living. Elder Mom is the perfect next step for confused family members. The information on the website, coupled with Cheryl’s excellent “bedside” manner on the phone is step 2 in the process. The rest is dominoes. It is recommended that this ad remove ASR and ASL references. Also, the photo should be of Cheryl only as the nurturing advisor.


Assisted Living:

Q:

is it time?

My mom is 89 years old and living on her own. i keep thinking it might be time for her to move out of her own home, but she keeps telling me she’s fine. How do you know when it is time? And, if it is better for her to live in assisted living?

A:

this is a question i answer every day, and a surprisingly easy one! the AdLs (or “activities of daily living”) required to live safely are very simple: • Medication Management • showering/toileting • dressing • Preparing Meals • eating As long as mom is able to do all of the above with ease and without issue, she is most probably a-ok to live alone. in the event you notice mom has forgotten to take her meds, (or doubled-up on her meds), or perhaps her memory is not like it used to be, you might have concern to worry. With age comes memory loss, lack of balance/risk of falling, and also depression.

Other things to look for: • is mail being opened in a timely manner and are bills being paid? • Are any medications unaccounted for? • Are there leftovers in the refrigerator? if not, what is she eating? • is laundry overdue? Often seniors forget how to do housekeeping and wear the same clothes over and over. • is hygiene becoming an issue? • When calling mom on the phone, do you notice her memory slipping? if mom lives in a neighborhood, seek feedback from the neighbors. Mom or dad might be good at fooling you, but not as good at fooling the neighbors. Most importantly, listen to your gut. that nagging sense of worry means it’s time to be proactive vs. reactive.

Indedpendent Living? Assisted Living? Living with Me (or my brother/sister)? Ask the experts! Cheryl Ables began working

in the senior care field 10 years ago, after taking care of her parents and grandparent while raising her children. Sam Ile and his family have been in the business of assisted living homes for more than 20 years. Sam and Cheryl are approaching ten years as owners of Anthem Senior Living. They also operate Eldermom, a senior placement service and, now, Anthem Senior Retreat Assisted Living home. Sam and Cheryl are experts at the unique challenges posed by aging parents. Have a question? Write or call today! 602-909-9550,

cheryl@eldermom.com. Help is on the way!


Prepared exclusively for Anthem Senior by

All Rights Reserved. 2013Š

ads@anthemnews.com 623-239-3954

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