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Type Classification and Selection I. Anatomy of A Character

Ascender Line

Cap Height



Typography Counter



Descender Line

Mean Line Baseline II. Clasifications and common uses associated with typeface a. Roman (use for formal situations) b. Serif (used for headlines!) c. Sans (perfect for body copy) d. Script (personalized for documents) e. Decorative (good for titles or accents phrases) f. Old English (very formal)

III. Guidlines for Fonts a. You have to remember that the type needs to be: Readable- large letters of text can be read. Legible-how quickly a short body of text can be recognized b. The size of type matters. (Not too small or too large) c. Text type should be 12 points and smaller. d. Display type should be 14 points and larger.

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