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MEMOIR 2011 PRIZE INNOVADORES DE AMÉRICA


TABLE OF CONTENTS Foreword

05

Letters

07

Acknowledgement

10

Innovadores de América Board of Directors

12

INNOVADORES DE AMÉRICA

13

International Jury

14

Research Team

16

Categories

17

Icons & Legends

18

FORUM

20

Launch

22

Nominations

24

Finalists

25

Public’s Favorites

35

Winners

36

Conference Cycle

42

Award Ceremony

44

Dissemination

50

News and Coverage

68

Innovators’ Tours

81

Tours dissemination and coverage

98

Sponsors

113


FOREWORD This Memoir encompasses the work of a team of individuals and institutions committed to the sustainable development of the region. This work culminated with the awards to innovators whose efforts and dedication have demonstrated that Latin America is capable of great things. It has done it before, and it is capable of continuing making global impact with its innovations.


Message from CAF Chairman

I

Enrique García

“…Latin America must work together to improve its investment indicators in innovation, science and technology…”

am pleased to present the Memoir of the first edition of the Innovadores de América Prize corresponding to the year 2011. CAF – development bank of Latin America – its mission is to promote sustainable development and regional integration. It decidedly supports its 18 shareholders in the design and implementation of a holistic development agenda, which endeavors to achieve high quality, sustainable economic growth. That is, an agenda that generates productive employment, is efficient, respects cultural diversity and the environment, and provides opportunities for all human beings for their inclusion and participation in the development process. There is no doubt that to achieve this it is essential to invest in all types of capital – human, physical, productive, social and environmental, productive transformation, smart international insertion, and institutional quality. We believe that creativity and innovation in the present world are fundamental to reaching these goals. Therefore, Latin America must work together to improve its investment indicators in innovation, science and technology, as well as to learn from successful experiences of emerging economies, in particular those from Asia, which in the past few years have taken a qualitative leap towards development. From our perspective, it is indispensable for the region to take this path, based on productive transformation. To be able to go from a model of comparative advantages, depending on natural resources, commodities and low wages, to a model of competitive advantages, where knowledge, innovation, technology, and the development of clusters are the decisive factors for generating greater aggregate value. To conquer this transformation, CAF is committed to development and to providing a series of products and services to Latin America, which make the institution a valuable source of knowledge and innovation. In this context, we are especially pleased to be part of the Innovadores de América Prize, which endeavors to identify and motivate Latin Americans who, through their innovative ideas, stand out in six areas: education, science and technology, design, sustainability and ecology, enterprise and industry, and community development. It has been an honor to be an integral part of this initiative which now comes to fruition with the award to the most significant ideas in the fields mentioned above. Behind this process is the work and dedication of a team of researchers, jurors and journalists. But, above all, is the incommensurable work of more than seven hundred Latin Americans who, with a high and unusual motivation for the construction of a more promising future, provided their ideas and contributions to the development of the region. We wish to thank and reiterate our congratulations to Innovamerica for this project to promote Latin America. Sincerely, L. Enrique García 7


Message from the General Director

I

t is with great emotion that we share this summary of what was the first award of the Innovadores de América prize, which we delivered in the Dominican Republic, where “it all started”, as Gustavo Sorzano, the award creator, says.

This is a seed to begin to cultivate the dreams of the future with which we wish to contaminate the youth of our Latin America. I am convinced that we have started an innovative movement which will become a referral for new generations, with which we expect to popularize the fields of innovation, research, science and technology.

Patricia Janiot

“I am convinced that we have started an innovative movement which will become a referral for new generations, with which we expect to popularize the fields of innovation...”

One of our objectives is to ensure that these fields of knowledge are not a monopoly of the elite and that youth from the whole continent find innovative alternatives to leave their mark and transform present models of development. These fundamental changes of our Latin American society will be possible if we can count on the support of academics, the public and private sectors, and the media. Dissemination of Innovadores de América was essential to promote a wide participation, which exceeded our expectations in this first version of the prize. Articles were published in hundreds of webpages and traditional written press, such as newspapers and magazines of the region. Also, there was extensive coverage from our media partners in radio and television. Thanks to this massive coverage of Innovadores de América, we received over 700 nominations from 19 countries, which in turn obtained over 120,000 votes, generating intense activity in our webpage which registered over one million visits since launching the prize in March 2011. All of this would not have been possible without another crucial and strategic ally, our first regional sponsor, CAF – development bank of Latin America. From the first moment, CAF executives understood the importance of supporting this initiative to stimulate innovation as a tool of progress that eventually will turn us into a more competitive society to more successfully join the global arena. Working with an institution as prestigious and dynamic as CAF, with which we are joined by our mutual commitment to the integral development of the region, has been a very rewarding experience. A. Patricia Janiot

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DIRECTOR’S MESSAGE

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nnovation, inventiveness, and creativity as development catalysts. Globalization, concentration of world manufacture, technological advances, the global race for more knowledge, and industrial automation, are a threat to employment as we have known it. Traditional sources of employment will no longer be relevant in terms of the demographic explosion of our countries. Innovation, promoted by our younger talents, must contribute to the collective wellbeing, to the generation of new income opportunities, while, thanks to entrepreneurship, it creates new sources of employment.

Felipe Pagés

“Innovation, promoted by our younger talents, must contribute to the collective wellbeing, to the generation of new income opportunities, while, thanks to entrepreneurship, creates new sources of employment.”

The media as a formative and transforming agent. Innovadores de América is a movement closely linked to the media. The scope and coverage of traditional and digital means of communication, force us to rethink its social role. The power to concentrate huge audiences should challenge our ability to use them to do good, to transform our societies into productive agents, and to promote new development and integration models. Unknown Latin American talent. It is not only unknown, it is underestimated by ourselves. In many of our countries it is considered an inferiority complex in comparison to the intellectual prowess of the countries of the North. There is talent, and lots of it; Latin Americans who have positively impacted the world are many, and its dissemination through what we call “Icons and Legends” will demonstrate that our innovative capacity has already greatly affected humanity. Repositioning of our continent. Latin Americans have only been identified as sport, literary or musical talents, and in some cases of films, in truly offensive roles. That is our image in today´s world. Innovadores de América is a repositioning platform for our continent and our people. This is not only to raise our self-esteem and our image of ourselves, but to raise our competitiveness and capacities, and to contribute to attracting global foreign investment. Innovadores de América is also an important platform of social responsibility, of public relations and image for relevant trademarks, which may wish to associate with the concepts of innovation, development, and, in particular, those that pursue goodwill and favor Latin American audiences. Because Latin America is full of talent, future, and remarkable people!

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ACKNOWLEDGEMENTS To Gustavo Sorzano, founder and ideologist of the prize, and a brilliant mind, a friend, an architect, and publicist. To Patricia Janiot, founder of the prize. Communicator with a social conscience who believed in the project from the first day. To Aldo Espinoza, founder of the prize, who helped us to plant the seed, nurture it and water it. To Héctor Rodríguez, adviser and founder of the Institute for the Development of Creativity. To César Cuello, adviser and coordinator of the jury and researchers of the prize. To the permanent Innovamerica staff: Magda Canals, executive director; Olga Estrella, operations manager, and Josías Rodríguez, director of arts and design. To CAF- development bank of Latin America, in the person of its president, Mr. Enrique García; José Carrera, Vice President, and its staff responsible for this project: Michael Penfold, Dinorah Singer, Daniela Pereira and Saskia Luengo, for its economic support, but must important, for its professional and intellectual contributions and commitment to Latin American innovation. To the network of media partners, for having trusted in the dream and given us their support from the beginning: Listín Diario, from Dominican Republic; El Comercio, América TV, and Canal N, from Peru; Venevisión and Unión Radio, from Venezuela; Emisoras Unidas, from Guatemala; Revista Mercado y Tendencias in Central America, and TVN-2, from Panama. To all the talents who gave us their support in the forums, the legal basis, recruitment of researchers, jurors, icons and legends, participants, finalists and winners. Finally, to my brother and sisters, for their enthusiasm, support, and trust in this great project. Felipe Pagés

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Who WE ARE

With offices located in Santo Domingo, Dominican Republic, INNOVAMERICA, INC., incorporated in accordance with the laws of Delaware, USA., is the institution responsible for the general organization, promotion, and implementation of the Innovadores de América prize. INNOVAMERICA is formed by Grupo Pagés, main partner of Pagés BBDO in the Dominican Republic; Patricia Janiot, anchorwoman of CNN en Español; Gustavo Sorzano, artist, humanist and creator of the concept of the prize; and Aldo Espinosa, adviser of institutional strengthening for projects linked to the subjects of equity and anticorruption.

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INNOVADORES DE AMÉRICA BOARD OF DIRECTORS Felipe Pagés

Patricia Janiot

Studied publicity at the Pacific Professional University of Santiago, Chile; has a Major in Advertising Management from ADEN Business School in Argentina, and a Senior Management Program degree from Omnicom University in Babson. He has worked mainly in the area of strategic planning and communications. In 2007, under his direction, Pagés BBDO became the first advertising agency of Central America and the Caribbean in obtaining two gold and silver Lions from Cannes, the most prestigious publicity award in the world. This achievement has been repeated consecutively in the past six years. Pagés BBDO has been the most awarded agency of the Caribbean and Central America in the main international competitions, and during the last two years (2010 and 2011), and consecutively, has been chosen as one of the best 20 publicity agencies of Iberoamérica by the two leader publications of the industry, the prestigious Latin Spots and AdLatina magazines.

Colombian, graduate in journalism and social communications of the Universidad de la Sabana, in Bogota. She is a senior anchor and emblematic journalist of CNN En Español, and one of the best known news referral of Latin American television. Patricia Janiot has been a privileged witness of modern history. During her years in television and radio she has travelled extensively throughout Latin America to report on key events, among them, numerous and historic presidential elections, summits, presidential tours, regional crisis, and papal tours. In 1990, Janiot received the Golden Mike award for best newscast by the Radio & Television News Association of Southern California, and was nominated for an Emmy Award.

Gustavo Sorzano Creator of the Prize

Graduate of Cornell University´s College of Architecture. He is a multidisciplinary artist and humanist, inspirer of significant projects in architecture, design, and publicity in his native country, Colombia. He was creative director of Leo Burnett and Toro/DMB&B in Colombia and ARS/DMB&B Venezuela; and communications consultant and creative developer for numerous companies such as USAID, Checchi / Co., and Louis Berger Group, among others; widely known in the field of plastic arts with numerous individual and collective exhibits. Creator of the Institute for Development of Creativity, founding member of Civitas Foundation, the Human Tissue Association, co-founder of the Universidad Ecuatorial, and founding member of Innovamérica. 12

Foto: Cortesía Santo Domingo Times por Jochy Fersobe

Aldo Espinosa He studied law at Universidad Rosario in Bogota, specializing in Corporate Law; worked as consultant in legal fields and in institutional strengthening of reform projects and modernization of justice for USAID, the World Bank, UNDP, and BID in Colombia, Ecuador, El Salvador, Nicaragua, Guatemala, Panama, Argentina, Venezuela, and the Dominican Republic. He is chairman of Lexgeo, a company providing technical assistance in legal matters related to land tenure, and advices the Real Estate Unit of the Vicini Group in the Dominican Republic.


INNOVADORES DE AMÉRICA

Innovadores de América is a communications and regional integration platform for the promotion of innovation and creative ideas to be used as development tools, and to promote new paradigms and values based on research, democratic principles, and dedication to work. One of its tools is an award that identifies and acknowledges the most outstanding Latin Americans for their innovations in six categories: science and technology, sustainability and ecology, enterprise and industry, education, community development, and design.

Innovadores de América intends to show Latin Americans and the world their worth and talents beyond arts, sports, and music. The winners of each one of the categories receive a diploma, a trophy made of crystal with a bronze medal, and the sum of $40,000 dollars. Other tools created by Innovadores de América are the Innovarometer (Latin America innovation measuring tool), and the massive dissemination of its activities supported by a regional and local network of media partners.

ObjeCtivEs To promote new models and values through examples to serve as reference for strengthening the development of Latin American culture. Wide dissemination of Latin Americans´ achievements in the fields of the prize.

Create meeting scenarios to share efforts and results, and promote new development ideas. C r e a t e a n e w m e a n s o f education and motivation with a massive reach.

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INTERNATIONAL JURY Contracted by Innovamerica, Inc. and coordinated by an expert, the jurors are formed by 18

professionals in the specific fields of the six categories of the prize. Each one of the six categories

has a jury comprised of two Latin American professionals and one from another region.

Enterprise and Industry

Education Gustavo Lugones

Gonzalo Rivas Gómez

Chilean

At present, works as consultant for institutions such as CEPALC, IDB, UNDP, ILO, and others. He was Executive Vice President of the Corporación de Fomento de Producción (CORFO) in Santiago, Chile, where he worked for six years. Other posts included Representative of the Chilean Embassy before the United Nations; Consultant to the Ministry of Economics of Chile; Consultant for the Inter-American Development Bank in several projects developed in Latin America. He has published numerous works in the fields of economics, finances, innovation, and development.

Mari Carmen Margelí

Argentinian

Design Rodrigo Walker

Chilean

He is the Director and manager of Walker Design & Associates and the Director of the School of Design of the Universidad San Sebastian, of Chile; winner of numerous design prizes and acknowledgements.

Mercedes Inés Carazo

Lee Yee Cheong

Malaysian

He was president of the World Federation of Engineering Organizations (WFEO) 20032005, and vice president of the Academy of Sciences of Malaysia. He is chairman of the board of the ASEAN Council of Academies of Science, Engineering and Technology (ASEAN-CASE). He was a founding member of the board of the Inter-Academy Council of World Science Academies and a member of the Academic Council of the World Economic Forum.

Peruvian

Degree in Physics, Masters Degree in Economics, specializing in non-conventional energy. Teaching experience in pre and post graduate studies in the field of innovation management; consultant’s work with small and medium industries, and technological development, and innovation. At present, she is the Director of the Technical Office for Technological Innovation Centers of the Small and Medium Industries Ministry in Peru.

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José Ramón Pin

Spanish

Spanish

Journalist, Masters Degree in International Relations and postgraduate studies in Entrepreneurial Management. At present she is the Director of International Projects of the Technological Center (CETEMMSA) responsible for coordinating international cooperation projects; training of companies on how to participate in European projects; and teaching postgraduate studies.

Degree in Economics from the Universidad Nacional de Buenos Aires; Accountant from the Escuela Superior de Comercio Carlos Pellegrini. President of Universidad Nacional de Quilmes, Argentina. Postgraduate studies professor in the fields of science, technology, and development, and other related fields. Researcher of the REDES group. Consultant for several institutions such as UNDP, CEPAL, BID/RICYT. Author of numerous publications related to science, technology, and innovation.

Wolfgang Eberhagen

German

Industrial designer. He is an expert in planning and development of consumer products and capital equipment such as trucks and agricultural machinery. He teaches experts from national and international organizations. His work has taken him to Asia, Africa, and South America.

He is a Professor of Leadership and Management in Public Administration at the IESE Business School and a human resources adviser to numerous companies. He is a member of the Humanism and Democracy Foundation. Was part of Madrid’s City Hall (1995-1997); was a Deputy before the Madrid Assembly, a Deputy at the Valencia Congress. Provincial Secretary of the UCD-Valencia (1976-1981). He has published numerous works and research in books and academic journals in the fields of sociology, economics, education, and human resources management.

Miriam Abramovay

Brazilian

Masters degree in Education, Sao Paulo Catholic University; Sociologist graduated from Paris University; doctoral studies at the Victor Segalen University at Bordeaux. She is an expert in social science research and project design in the fields of education, school violence, and public policies for youth. At present, she is the Coordinator of Youth and Public Policies at FLACSO.


Jury Coordinator

César Cuello

Dominican

Holds a PhD in Urban Affairs and Public Policy with emphasis on sustainable development and environmental management, University of Delaware, USA; M.Sc. in History of Science and Technology, with emphasis on technological transfer, Polytechnic University, N. Y.; B.A. in Philosophy, major on sociological theory, State University Lomonosov, Moscow. Fluent in Spanish, English and Russian. At present he is the Director of Flacso Dominican Republic. Author of several publications related to technology and sustainability.

Community Development Fernando Jordán Flórez

Colombian

Science and Technology Sustainability and Ecology

Expert in telecommunications; holds a postgraduate degree from the Faculty of Engineering of the Universidad Piloto of Colombia and a Legal Degree from the Universidad de los Andes. He is an expert in interdisciplinary work in the frontier between legal and new technologies; politics and new technologies, and management and modernization of the State and Justice. Has worked as a consultant for the World Bank, the General Controller of the Republic of Colombia, the United Nations, and USAID; has been keynote speaker in numerous conferences throughout the world. He has published numerous works in the fields of information technology, politics, legislation, and others.

José Oduber Rivera

Costa Rican (Deceased)

Sociologist, Masters Degree in rural development with emphasis on sustainable development projects. Experience in project management and programs related to rural development and natural resources protection; environmental research. Teaching experience in college and postgraduate studies.

Vibeke Tuxen

Danish

M.Sc. Anthropology, University of Copenhagen; Diploma in Leadership of Development Processes, Ankerhus Management College. Ample experience in management of development projects in numerous countries: Ethiopia, Nepal, Bolivia, Costa Rica, Panama, Nicaragua, Honduras, Brazil, Russia. Author of numerous technical publications.

Alejandro Imbach

Argentinian

Master degree in Science, University of Costa Rica; Agronomist graduated at University of Buenos Aires. Worked as rural extensionist, and university professor in the subtropical region in Argentina until 1984. He joined the International Monitoring and Evaluation Team of the IUCN (International Union for Conservation of Nature) working in development of methodologies, training, and technical assistance in various aspects of planning, monitoring and project evaluation, organizations, and sustainable development.

Mark Halle

North American

Holds a degree in history and French from Tufts University, USA, and a postgraduate degree in history from the University of Cambridge, England. Worked with the United Nations in its Environmental Program. At present he is the global Director for Trade and Investment of the International Institute for Sustainable Development. Fluent in English, French and Spanish.

Claudio Valladares Padua

Brazilian

Ph.D. from the University of Gainesville, USA; he is a biologist, ecologist, and business administrator; co-founder and Vice-President of the Board of the Institute for Ecological Research in Brazil. He was a professor and rector of the University for Conservation and Sustainability ESCAS in Sao Paulo. He is an Associate Researcher at Columbia University; has received numerous awards for his work in the protection of endangered species. He edited two books and has more than 30 articles published in national and international journals or book chapters.

Calestous Juma

Kenyan

Is a professor of the practice of international development at the Harvard Kennedy School and director of the Belfer Center’s Science, Technology, and Globalization Project. Prof. Juma has made significant contributions to understanding the dynamic role of technological innovation in economic transformation in developing countries.

Judith Sutz

Uruguayan

She has a PhD in Socio-Economics of Development, from the Universite de Paris, France; a Master Degree on Development Planning, major in Science and Technology, and Electrical Engineering degree from the Universidad Central de Venezuela. She has published numerous articles in Spanish, English, and French. Her professional career has developed in the fields of science, technology, society, and development through research and teaching in high learning centers.

Miguel San Martín

Argentinian

Aeronautics and astronautics engineer at NASA – expert on guidance, navigation, and control of interplanetary spatial ships. Chief of the guidance, navigation, and control system design of several NASA spatial missions to Mars.

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RESEARCH TEAM They are responsible for in-depth research and verification of the innovators’ creative contributions. The team is chaired by a technical coordinator who is responsible for its

Aníbal Fossatti Carrillo

The team is formed by professionals of the various categories from prestigious universities and research centers throughout the world.

Aránzazu Toribio Rodríguez

Rodrigo Jaramillo Roldán

Panamanian

Dominican-Spanish

Colombian

Jorgen Korning

Josefina Fabiana Bruni-Celli

Argentinian

He is coordinator of innovation and copyright projects at the Technological University of Panama; promoter of innovative projects and technical adviser of intellectual property and copyrights. He is an agronomist engineer with a master degree in Economics with emphasis in project formulation, evaluation and implementation; presently studying at the Technological University of Panama and Universidad de Leon-Spain to obtain a PhD in project engineering. He is the Secretary of professional excellence at the Agronomist Engineers Association of Panama and founder of the Latin American Network of Intellectual Property and Copyrights.

Master in Industrial Design and Creation of New Products, Universidad Politécnica de Cataluña; Bachelor in Industrial Design, Technological Institute of Santo Domingo. Postgraduate studies in interior design. Has worked in the public and private sectors teaching in the Dominican Republic, Spain and Puerto Rico.

Danish

Venezuelan

José Rogelio Vargas Camacho

Mexican

He has a PhD in tropical ecology with emphasis in rain forests and an MBA with emphasis in leadership and organization from the University of Aarthus, Denmark. He has experience in development and sustainable management of natural resources in Central and South America, eastern and South Africa, Asia and Europe. Speaks Danish, English, and Spanish. At present he is Manager of Rural Development at the “Knowledge Centre for Agriculture” in Denmark.

Costa Rican

Holds a master’s degree in ecological tourism from the Latin American University of Science and Technology; a degree in International Relations from the National University of Costa Rica; postgraduate studies at Penn State University in Management of Natural Resources and Internal Tourism from Northern Arizona University. Ample experience in programs of environmental and echo tourism education..

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cohesion, functionality, and efficiency. The research team makes the initial evaluation of all projects received and determines if they meet the Prize’s criteria and requirements for each category.

Holds a PhD from New York University in Public Administration, Masters degrees in Philosophy and Business Administration; graduate of Yale University in Political Sciences and Music. She is a professor of post graduate studies at the Instituto de Estudios Superiores de Administración (IESA) and of executive education. She has written numerous publications in the field of education, and social entrepreneurship; has acted as consultant for organizations such as the World Bank, IDB, CAF and the Education Ministry of Venezuela.

Alan García Lira

Chemical-industrial engineer, expert in technology management. Was awarded the national prize for technology 2002 in the field of chemical engineering at the Autonomous University of Yucatan. He is a board member of the Mexican institute of chemical engineers, the national branch of the CTED-RESIRDES network, and the national branch of the research and teaching network for technological innovation (RIDIT). He is a member of the National Chamber of Consulting Companies and secretary of the Chemical Engineers Association of Yucatan.

Has a PhD in Science and Education, from the Catholic University of Cordoba; a masters degree in sociology and education – University of Antioquia, Medellin. Has ample experience in teaching and administration in the social and education fields at the Pascual Bravo Technological Institute in Medellin; has published numerous books and articles on education.

Rodolfo Echarri

Holds a PhD in Physics from the University of Buenos Aires. He has ample experience as a researcher and professor at the National Sarmiento University; professor of engineering at the Buenos Aires University; author of numerous publications in English and Spanish in the field of physics.


CATEGORIES The selection and award of the Innovators of America prize is made after a thorough evaluation of all innovations submitted in the following categories:

Education: Includes conceptual or methodological contributions to education and implementation of innovative ideas that produce results in the educational sector in favor of the community and social and economic development and strengthen competitive levels of the sector where they are implemented. Design: Includes the creation or improvement of designs that produce impact and are considered true innovations in the market as instruments of differentiation and positioning. Sustainability and Ecology: Includes innovative projects that contribute to and/or provide solutions to community environmental problems. Science and Technology: Includes the creation of new methodologies, or technological processes that add value or facilitate the understanding or handling of existing problems in any field. Enterprise and Industry: Includes the contributions to the development of productive sectors of the community, as well as creative and innovative solutions to increase production levels or its optimization through original and innovative tools and competitiveness. Community Development: Includes the active participation of citizens in the development of projects in the daily life of the community and dedication to creating integrated communities where respect for fundamental rights is promoted, exercising protection of the collective interests and transparency in the interaction between citizens and the State.

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ICONS & LEGENDS These refer to relevant figures that have left an enduring mark in both their own countries and the entire American continent. Their activities have exceeded their own borders. They have

become symbols and role models. Custodians of principles and values. Their lucidity and sense of innovation and creativity have left a mark on all of us, and for this reason, we remember them. From

them we have learned and admired their vocation for work and their unselfishness regarding their knowledge, their ideas, and advice becoming a reference point for all. They have become legends.

THE FOLLOWING ICONS AND LEGENDS WERE ACKNOWLEDGED DURING THE FIRST VERSION OF THE PRIZE:

Dominican Dionisio Soldevila

In 2006 this Dominican physician proved that the inside of our body still holds surprises and details that had been overlooked by Anatomy. He discovered a muscle in the buttocks and a tendon in the digitoroum extensor of the toes which is divided into 5 tendons, not four. For his discovery, these have been named the Soldevila triceps and tendon.

Mexican Guillermo GonzĂĄlez Camarena

Inventor of color TV in 1940, which he called the Trichromatic Field Sequential System. In 1979, during the Voyager I mission, in order to photograph Jupiter, NASA chose the Bicolor System, which was simpler in terms of electronics than the NTSC, for such a long distance mission. The first full colors from Jupiter are also owed to Gonzalez Camarena; a Jupiter he was never able to see from the home telescope he built in his basement.

Mexican Mario Molina

He is the promoter of one of the most important discoveries of the world, so much so that our own survival could be at stake. He discovered the hole in the ozone layer. He warned of the dangers that chlorofluorocarbons (CFC) represent for the ozone layer. Mario Molina´s work improved awareness about the environment worldwide.

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Peruvian Hernando De Soto

Economist Hernando De Soto has developed revolutionary ideas concerning the elimination of poverty. He designed capital training programs for the poor, based on granting them property rights. With his theories he has revolutionized our understanding of the causes of wealth and poverty: the wealth of a country is not dependent on the merits of its population, but on its structural organization.

Brazilian Jaime Lerner

Architect and urban developer, Lerner understood that his natal city, Curitiba, needed to be transformed into a better place to live. Therefore, he created the “Integrated Transportation Network�, which is environmentally friendly and turned the center of the city in a pedestrian zone surrounded by gardens. His urban model has been replicated in other cities of the region. With his work, Jaime Lerner formulates a different type of town planning that allows for sustainable development without harming the environment.

Colombian Jorge Reynolds

An electronics engineer, he invented the pacemaker in 1958, and in doing so he guaranteed the lives of millions of people throughout the world. When this electronics engineer devoted himself to work with the heart, everyone laughed. No one understood the relationship between medicine and electronics. The first pacemaker weighed 45 kilos and saved the life of a 70 year old priest, who lived 18 years more. Today, the pacemaker weighs barely 25 grams and his nano pacemaker will be in the market soon, which is smaller than a grain of rice.

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FORUM On the first and second of March, 2011, a forum to evaluate and consolidate the Innovadores de América prize was held in Santo Domingo, Dominican Republic. Among the participants were Orlando Jiménez (Chilean consultant who designed the Innovarometer), selected jurors, a small group of experts in the fields of innovation and public policies from several countries of the region, as well as officers from CAF – development bank of Latin America. The concepts and focus of the prize were validated during the forum, and also the “specific weight” of the various indicators used to create the innovarometer´s ratios. The prize´s Legal Basis and Jury Regulations were also validated. During a press conference held at the end of the sessions, the Prize Innovadores de América was officially launched.

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José Carrera Vice-President CAF

Patricia Janiot Director General


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1. Orlando Jiménez 2. Gustavo Sorzano 3. Gustavo Lugones 4. Ana Magdalena Canals 5. Michael Penfold, Gonzalo Rivas 6. Hernando De Soto, Patricia Janiot 7. Georges Santoni 8. Hernando De Soto, Georges Santoni, Marcos Troncoso 9. Rodrigo Walker, Orlando Rodríguez, Gustavo Lugones, Felipe Pagés

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LAUNCHING

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During a press conference held in Santo Domingo on March 1, 2011, the Innovadores de América Prize was officially launched. Present were renowned guests from the Dominican Republic, Venezuela, Colombia, Peru, Argentina, and Chile. During the event, presided by executives from Innovamerica, institution responsible for the organization of the prize, a video was shown in which Dr. Enrique García, Chairman of CAF – banco de desarrollo de América Latina, regional sponsor of the prize, expressed his unconditional support to the prize and the Innovadores de América movement. Among the speakers were Patricia Janiot, General Director of the Prize; the peruvian economist and icon, Dr. Hernando De Soto; Dominican icon, Dr. Dionisio Soldevila, and CAF´s Vice President, Dr. José Carrera.

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1. Felipe Pagés, Hernando De Soto, Gonzalo Rivas Gómez, Ana Magdalena Canals, José Carrera, Orlando Jiménez, Fernando Jordán Florez, Dinorah Singer, Gustavo Sorzano, Patricia Janiot, Michael Penfold, Rodrigo Walker, Eduardo Salinas, Gustavo Lugones, Aldo Espinosa, César Cuello, Olga Estrella, Josías Rodríguez 2. Dionisio Soldevila, Patricia Janiot, Felipe Pagés 3. Eduardo Salinas, Fernando Jordán, Aldo Espinosa


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4. Aldo Espinosa, Felipe Pagés, Patricia Janiot, José Carrera 5. Rodrigo Walker, Fernando Jordán Flórez, Eduardo Salinas, Gustavo Lugones 6. Federico Pagés, Tammy Canals, Eladio Vigil, Marisol Pagés 7. Gustavo Sorzano 8. Rosanna Camarena, Hernando De Soto, Patricia Salazar, Dionisio Soldevila 9. Dinorah Singer, Hernando De Soto 10. Eduardo Salinas 11. Olga Estrella, Aldo Espinosa, Ana Magdalena Canals

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NOMINATIONS

Innovadores de AmĂŠrica Prize 2011

Nominations were opened to the Latin American public on April first and were closed on June 30, 2011. Over 700 nominations were received of which 15 finalists were chosen to select a winner for each of the six categories of the award.

BY COUNTRY Colombia (219) Venezuela (203) Argentina (85) Mexico (59) Peru (44), Dominican Republic (43) Guatemala (37) Chile (33) Ecuador (15)

Brazil (13)

By Category Education (164) Science and Technology (170) Design (88) Sustainability and Ecology (144) Enterprise and Industry (111) Community Development (117)

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Costa Rica (13) El Salvador (11) Uruguay (9) Panama (8) Bolivia (5) Honduras (4) Nicaragua (4) Cuba (2) Paraguay (2)


15

FINALISTS

Argentina

Ecuador

Nicaragua

Venezuela

Colombia

Mexico

Panama

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Finalist

Design Biography

Luis Angarita

Luis and Lina Angarita, and Angélica Díaz, founded CD&I Associates, with the idea of having fun, making a living and earning enough to live as “creators”, in a place where this could be utopic. They have been able to develop different projects in Italy, Spain, Germany, United States, Central and South America. They have designed collections of arts and crafts with local indigenous groups, mass transportation means for rural contexts, have created “icons” of Colombian popular culture, road signaling systems injected with gas, portable furniture easy to transport, trademark experiences instead of corporate identities, and have projected new financial services for multinational companies.

Colombia

INNOVATION: ALIEN. Road signal With the goal of alerting, safeguarding and to demarcate the roads, in 2000, the Alien project was created in order to protect and alert pedestrians, vehicles, and drivers who circulate in roadworks. Alien is formed of three basic pieces that can be transformed in over ten different types. It can be turned into a bollard, a cone, and barricade or signaling system. Its main contribution is its capacity to easily transform, becoming larger or smaller depending on the need of each case.

26


Finalist

Design Biography

Rodolfo CĂşneo

Born in Rosario, Santa Fe Province, Argentina. During the Argentinian crisis of 2001, he devoted himself to arts and crafts: bijouterie, pottery, and others. Always innovative and full of ideas, in 1986 he invented several items, such as a sachet holder for mayonnaise, a clothes hanger, a system of bicycle transmission without a chain, front side brake lights for vehicles, invention that was made public in 2000, receiving excellent reviews.

Argentina

Innovation: Brake lights for vehicles It is formed by an electric circuit which is activated when stepping on the brakes, turning on two red brake lights located at each side of the vehicle´s front (could be placed in the fender, bumper, etc.) When on, these lights alert the drivers or pedestrians approaching from the sides of the vehicle (at an intersection, pedestrian crossing, etc.) the intention to stop signaled by the lights.

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Finalist

Education Biography Alfredo de JesĂşs Blanco, born in Ojeda City, Edo, Zulia in 1967, for 18 years he was an English teacher. At present, he has lost his sight and is developing two prototypes: a) the Electronic Pencil for a Braille method, and b) Pimper 48. He is working on three more projects for persons with sight disabilities.

Alfredo Blanco Venezuela

Innovation: Virtual Pencil This is a portable mini device with a voice chip and 14 buttons, of which 6 are to make combinations in Braille or in a new system called PRD; it also has buttons for erasing, sound, and space. All this makes it work like a pencil, but it is actually a board that allows writing in Braille and transmitting through Bluetooth to an receptor electronic eyesight notebook where data can be read by people able to see and heard by blind people. The device allows storing of all the data which can then be transmitted through Bluetooth or by a removable memory to another device. It also has a help menu with the two systems: Braille and the new PRD with a voice option.

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Finalist

ENTREPRENEURSHIP AND INDUSTRY Biography

Gabriel Jaime Ramírez Zapata Colombia

Gabriel Ramírez is a 37 year old man who advocates for the life and protection of animals. He recalls that being at a farm in Fredonia, he observed that someone was making meat with lentils, which prompted him to create an innovative product to sell and earn a living. Without too much knowledge of quantities or specific ingredients he began to do research and “learn while travelling” to make vegetarian hamburgers, that he started to sell at a rate of 80 to 200 daily. These were considered a success by those who bought them. After almost eleven months of travelling by bicycle in Peru, Ecuador and other South American countries, Gabriel returned home to offer an innovative and different meal option.That is when Lenteja Express opened its doors for vegetarians and non-vegetarians who are not afraid of trying something new.

Innovation: VEGETARIAN FAST FOOD Lenteja Express is designed to satisfy the needs of vegetarian persons and those that not being vegetarian choose healthy, economic and delicious nourishment. The company sells in two ways: sale of lentil and chickpeas hamburger type meats, frozen and vacuum packed; and sale of several other products at points of sale, at gastronomic fairs of great impact in the city, and also local delivery service. Lenteja Express has implemented new options of foods without changing the hamburger concept, to satisfy their customers´ demands. They offer vegetarian sushi, ceviche, quesadillas, nachos, pizzas and lasagna. In almost all of these options the lentil and chickpeas meat is used as the main meat substitute.

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Finalist

ENTREPRENEURSHIP AND INDUSTRY Biography Durán assumes that his eagerness to succeed is a family trait. His grandfather, Ricardo Durán, in 1926 bought a property in the rural parish of Baños (south of Cuenca) and decided to use the thermal waters, existing in the region thanks to an inactive volcano, for touristic purposes.

Pablo Teodoro Durán Andrade Ecuador

In 1973 he founded Repycom, an office equipment distributor that sells $3 million a year. This firm is an authorized dealer for HP, Epson, Apollo, and other brands in Ecuador.

Innovación: Thermal Fountains Exploitation of thermal fountains to attract international health tourism. The tourism project Piedra de Agua resulted from a wish to innovate the way in which thermal waters are exploited and used, considering that they are being handled in a very basic manner which does not take into account its importance and real value as health treatments.

30


Finalist

Sustainability and Ecology Biography

Ricardo Andrés Ibáñez Gutiérrez

Candidate for a PhD in Architecture and Researcher from the Faculty of Architecture of the University of Hong Kong. Field of study: Incremental architecture of cities in the XXI century. The field of study includes recycling of buildings, emerging echo-productive technologies and development of new certification of ecological building methods that evaluate positive impacts on the local environment. He was a professor at Hong Kong University, the Colombia National University, and the Pilot University of Colombia.

Colombia

Innovation: Biotectónica To create life: local infrastructure vegetalization systems as a synergistic solution to urban environmental problems. Biotectónica is the practice of building spaces with live vegetal materials instead of using conventional inert materials. It is also the name of a research Colombian company founded in 2009 by two young architects. This research was the first in Colombia to study and validate the use of green roof technologies in the country as a sustainable urban development model which can be replicated in other cities. The pioneer study departed from inert materials and conventional building construction practices and focused on sustainable interphases between infrastructure works and vegetal covers specialized in the Bogota climate through the use of local resources, recycling and reutilization of materials, and an innovative design of specialized components. The infrastructure vegetalization systems developed and fabricated in Colombia by Biotectónica are economic and light, use underutilized roofs and facades of buildings, and offer a synergic and economic solution to the most critical urban environmental problems: air pollution, excess runoff, deficit of green areas, heat island effect, and destruction of biodiversity habitat.

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Finalist

Sustainability and Ecology Biography

Demetrio Javier DĂ­az M. Panama

Panamanian. During his childhood he lived in Boquete, Chiriqui province, Panama, and later in Montreal, Quebec, Canada, until he reached adulthood when he returned to Panama. He worked with his grandfather in a farm producing coffee, milk and cattle. He studied Banking and Finances at the Universidad Latina of Panama. After evaluating the growing market need for products that are environmentally friendly to improve agricultural and cattle productivity in the country, he decided to join his father in reutilizing organic residues of the region to recycle them and produce organic fertilizers. With a group of young entrepreneurs he started a new business model to develop biological products that could be marketed and which could help control insect pests. This resulted in research to know more about antagonistic and entomopathogenic fungi that control this type of pests in agriculture. After having isolated several national strains, an innovative environmentally friendly product was created, which helps agribusinessmen to obtain a better crop minimizing the amount of chemicals used while providing ecological solutions to improve production.

Innovation: Biofabric of Phyto-protectors BIOFABRICA is the set of non-industrial or industrial production of organic fertilizers and specialized production in the bio process lab of biological controllers, insecticides, fungicide and nematicides, that mixed provide organic product s of high quality to increase agricultural production up to 30%. It provides organic fertilizers inoculated with antagonistic and entomopathogenic fungi which control pests. Without a sound holistic handling and good agricultural practices of control, these pests could destroy the crops. These innovations have provided agribusinessmen ecological solutions to improve productivity while being environmentally friendly by using natural products that minimize the amount of chemicals used, that affect the health of the businessmen, their staff and end consumers.

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Finalist

SCIENCE AND TECHNOLOGY Biography Laboratorios Silanes S.A. de C.V. is a Mexican company that endeavors to provide holistic solutions to assist in the prevention, diagnosis, and treatment of several illnesses.

Antonio López de Silanes Pérez

Founded in 1943 as a medical prescription lab, 68 years later, it is a solid company in constant evolution. Its mission is to offer the world innovative solutions for better health and welfare.

Mexico

Innovation: Development of oral drugs with innovative technology for the treatment of Mellitus Diabetes Type 2 (DM2) The Pharmaceutical Development Department and its Analytical Development and Implementation played an essential role in the technological development of the products resulting from this project: Glimetal® and Glimetal Lex® Prolonged Release Tablets. Through this technological development two drugs with proven stability were combined in one dose in a tablet with a very fine coating, which constitutes the first phase of immediate release of the first drug (glimepiride), in a very low concentration in relation to the second one, which is slowly released during the second phase. This second drug (metformin) is located in the nucleus of the pill. Patents granted: Glimetal®: EP 1482919B1 (European region) Glimetal Lex® Prolonged Release Tablets

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Finalist

SCIENCE AND TECHNOLOGY Biography Dr. Juan Almendárez Peralta: general practitioner devoted to public health with a focus on social medicine, presently professor of the Medical Sciences Faculty of UNAN – León.

Orlando Benito Martínez Granera Nicaragua

Lic. Orlando Benito Martínez Granera: Professional nurse, expert in Medical Audits in Health Processes and Services. Presently, Deputy Director of Movicáncer – Nicaragua.

Innovation: Warning System for the Prevention of Cancer in Women (SIVIPCAN) The SIVIPCAN is a software that allows to visualize, plan, organize, and evaluate follow-up of women’s health and cervical uterine and breast cancer prevention programs including registration, results and recommendations options for follow-up. At the same time generates a gynecological history of the woman for medical use.

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THE PUBLIC´S

FAVORITES

Latin Americans were given the opportunity to vote for their favorites in the webpage. The public´s favorite was the Colombian Andrés Ramírez Vélez, with 16,523 votes.

1. 2. 3.

a) Andrés Ramírez Vélez

Integral use of coffee cultivation byproducts

Colombia

16,523 votes

b) Demetrio Javier Díaz M. BIOFÁBRICA

Panama

16,399 votes c) Alfredo Blanco Electronic Pencil

Venezuela

12,760 votes

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5 36

WINNERS

2011 Innovators

After a rigorous evaluation by researchers and Jury, five winners were selected. The Community Development category was deserted.


Winner

Education Biography

Jorge Enrique Leal Rodríguez Colombia

In his childhood, he attended public schools and when he lost his father at the age of 13, he had to work and study to help with home expenses. With his mother´s support, he was able to complete a secondary education. In order to attend university, he worked as a musician and as a messenger at a hospital in Bogota, where he discovered his calling. After completing a technological career, he started a career as systems developer, and concluded his university studies in 1997 at the Universidad Manuela Beltrán, where he obtained the degree as Systems Engineer. He did post graduate studies in Computer Management at the School of Business Administration, and in 2008 started studies in Biomedical Engineering.

Innovation: Virtual tools for education and social inclusion The translator of Spanish into sign language is a unique instrument on the web, which can analyze a phrase in Spanish and try to translate it into sign language. With this tool, any person can translate phrases to the mother tongue of a deaf person in any part of the world.

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Winner

Design Biography

Darío Polaco Argentina

In 2008 he graduated as Industrial Designer from the Faculty of Architecture, Design and Urban Planning at the University of Buenos Aires. From 2002 to 2008 he was part of the renowned D.I. Hugo Legaria team. While there, he was able to create design projects for various fields, scales and complexities. His work in the design of neonatal incubators stands out, which gave him the expertise in the development of soft technologies (or low investment). Later, in 2009, he decided to use that experience in a project of his own and together with industrial engineer Diego Weisse created Coconut Lounge. The objective of this entrepreneurship was to manufacture excellent products with local resources, in order to compete at the international level. For the design of the “Boogie Lounge Chair” he received the National Innovation Prize (INNOVAR) in 2009.

Innovation: Coconut Lounge: Modern outDOOR furniture Through the implementation of an innovative manufacturing method, an ingenious development of design and CAD-CAM technology, they achieved a new use for a reinforced resin which provides an excellent finish on both sides; single laminar freestanding pieces. The simultaneous integration of these two features represents a significant degree of innovation. This allowed the manufacturing of high quality products at low cost.

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Winner

Sustainability and Ecology Biography

Andrés Ramírez Vélez Colombia

An Industrial Economist from the University of Medellin, Colombia. He studied Law at the University of Antioquia.Author of articles on Economic Law, particularly in the field of Decentralization. Has experience in the agriculture sector as advisor on the efficient fertilization of pasture and organic inputs. His greatest achievement, together with Juan Carlos Jaramillo (invention partner) is to have created the Empresa Sanadores Ambientales, Ltd. They obtained several awards in national and international innovation and entrepreneurship contests, which led to the construction and implementation of the first production plant of honey from coffee mucilage in the world (they are in the process of obtaining a PCT patent for the process in Switzerland) in the Municipality of Concordia-Antioquia with the support of the coffee grower Ernesto Garcés. At present, a new plant is under construction to process flour from coffee husks. Mr. Ramírez is responsible for the administrative and financial aspects of the firm.

Innovation: Integral use of coffee cultivation byproducts Preparation and marketing of honey and flour from byproducts generated from the coffee industry. These products are transformed into human foodstuff, cosmetics and animal feed. According to studies, each plant of coffee honey reduces the emission of 4,500 tons of CO2/year and 214 tons of CH4, thus protecting the environment.

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Winner

Science and Technology Biography He graduated in Medicine at the University of Buenos Aires, Argentina, specializing in Orthopedics and Traumatology at the CEMIC Institute of Buenos Aires. Has ample experience in oncological orthopedics and bone transplants at the Hospital Italiano of Buenos Aires, has a fellowship degree from the Massachusetts General Hospital in Boston, USA.

Luis A. Aponte-Tinao Argentina

Innovation: Computerized assistance in cancer osteoarticular surgery and bone transplants The innovation is based on the development of a computer system to remove a bone tumor and reconstruct the affected member in a more accurate manner, which is essential to the durability of bone transplants. Creation of a Virtual Bone Bank which allows fast and accurate selection of the best bone for a transplant.

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Winner

Enterprise and Industry Biography

Javier Mauricio Agudelo Rendón Colombia

Colombian, he graduated in project management at the National University and in technological management from the Pontificia Universidad Bolivariana (UPB). Chemical engineer from the Universidad de Antioquia. Executive and Commercial Director of BIALTEC. Analyst of quality control of COLANTA, Ltd., a plant of concentrates, salts and fertilizers (Itagüi). He conducted the formulation and development of the project “Enzymatic hydrolysis of starch and cellulose for a better estimation of the apparent energetic value of fodder and cereals that can be used in the nutrition of ruminants.”

Innovation: BIALTEC. Biotechnology applied to supplements This is a biotechnological innovations company for the food industry. One of its lines is the production of yucca syrups. These syrups make chocolate more consistent, give ice cream more flavor, and make yogurt more viscous. The process was developed so that the syrups could be obtained through environmentally friendly processes. Another advantage is that waste can be used as input for animal feed.

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CONFERENCE CYCLE As part of the activities related to the award, a cycle of conferences was held in order to share the winners experience together with a few Icons and Jurors of the prize. Also to demonstrate that with hard work and dedication Latin America can cope with new challenges and contribute with innovations in all fields of knowledge, to guarantee the sustainable development of the region.

PROGRAM 8:30 / 9:00 a.m. Openning – Enrique García, President CAF 9:05 – 9:30 a.m. Winner Education Category – Jorge Enrique Leal Rodríguez Virtual tools for education and social inclusion 9:35 – 10:00 a.m. Juror Community Development Category – José Oduber Rivera Creativity and Innovation in Community Development: Inclusion and Quality of Life 10:05 – 10:30 a.m. Winner Design Category – Darío Polaco Coconut Lounge, Modern outdoor furniture 10:35 – 11:00 a.m. Icon Science and Technology – Jorge Reynolds Technology is the medicine of the future 11:05 – 11:30 a.m. Coffee break

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11:35 – 12:00 a.m. Winner Sustainability and Ecology Category – Andrés Ramírez Vélez Integral use of coffee cultivation byproducts 12:05 – 12:30 p.m. Innovadores Director and Ideologist of the Prize – Gustavo Sorzano Why didn´t I think of it? 12:35 – 1:00 p.m. Winner Enterprise and Industry Category – J. Mauricio Agudelo Rendón BIALTEC – Biotechnology applied to supplements 1:05 – 1:30 p.m. Winner Science and Technology Category – Luis A. Aponte-Tinao Computerized assistance in cancer osteoarticular surgery and bone transplants 1:35 – 2:00 p.m. Closing Moderators: Lic. Aldo Espinosa Dr. Héctor Rodríguez


1

2

4

3

5

7

6

8

9

1. Enrique García 2. Héctor Rodríguez, Director Instituto para el Desarrollo de la Creatividad, Aldo Espinosa, Director Innovamérica, Moderators of the Conference Cycle 3. Jorge Reynolds 4. J. Mauricio Agudelo 5. Felipe Pagés, Héctor Rodríguez, Patricia Janiot, Enrique García, Jorge Reynolds, Aldo Espinosa, Dionisio Soldevila, Gustavo Sorzano 6. José Oduber Rivera 7. Público 8. Andrés Ramírez Vélez 9. Darío Polaco

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J. Mauricio Agudelo, Darío Polaco, Patricia Janiot, Luis A. Aponte-Tinao, Enrique García, Diego Weisse, Felipe Pagés, Jorge Enrique Leal, Andrés Ramírez Vélez

AWARD CEREMONY The award ceremony of Innovators of America took place in Santo Domingo on November 24, 2011. Videos of all winning innovations were shown as well as data concerning the icons and the jury. Present were renowned international guests, among them: Mr. Enrique García, President of CAF –

44

development bank of Latin America, main sponsor of the prize; Gustavo Sorzano, creator of the idea of the prize; Patricia Janiot, General Director of Innovadores; Dr. Jorge Reynolds, creator of the pacemaker; and other professionals from several countries of the region. During the ceremony,

distinguished local entrepreneurs, who sponsored the event, presented trophies to several of the winners. The event was broadcasted live through Innovadores de America’s webpage.


4

5

7

Welcoming address Speech by Felipe Pagés, Director of Innovadores de América Speech by Patricia Janiot, Directora General of Innovadores de América Speech by Sr. Enrique García, President of CAF Acknowledgements to Icons and Legends Dr. Dionisio Soldevila, Dominican Dr. Hernando De Soto, Peruvian Dr. Jorge Reynolds, Colombian Dr. Mario Molina, Mexican Eng. Guillermo González Camarena, Mexican Urban Planner Jaime Lerner, Brazilian Award

8

BIALTEC – Biotechnology applied to food supplements Javier Mauricio Agudelo Rendon Category: Enterprise and Industry Virtual tools for education and social inclusion Jorge Enrique Leal Rodríguez Category: Education Integral use of coffee cultivation byproducts Andres Ramírez Vélez Category: Sustainability and Ecology Coconut Lounge: modern outdoor furniture – Darío Polaco Category: Design

Speech by Dr. César Cuello, Coordinator of the Jury Computerized assistance in cancer osteoarticular surgery and bone transplants Luis A. Aponte-Tinao Category: Science and Technology 45


AWARD CEREMONY 1

2

3

4

1. Felipe Pagés 2. Patricia Janiot 3. Stages 4 . Enrique García, Felipe Pagés and Roberto Herrera General Manager of CESPM 5 . Audience

46

5


Enrique García, Executive President of CAF – development bank of Latin America.

3

María Viyella, Human Resources Vice President of Fersan, presents trophy to Andrés Ramírez Vélez for the Sustainability and Ecology category.

4

Miguel Franjul, Listín Diario Director, presents trophy to Darío Polaco and his partner Diego Weisse, for the Design category.

47


AWARD CEREMONY

Enrique García, Executive President CAF – development bank of Latin America, presents trophy to Luis A. Aponte-Tinao for Science and Technology category.

7

José Mármol, Public Relations Vice President of Banco Popular, presents trophy to J. Mauricio Agudelo for the Enterprise and Industry category.

48

Luisa Morales, Administrative Manager of Fundación Estrella, presents trophy to Jorge Enrique Leal for the Education category.


Innovamérica directors Felipe Pagés and Patricia Janiot deliver an acknowledgement trophy to Architect Gustavo Sorzano, ideologist of the prize.

Acknowledgements were awarded to Icons and Legends Dr. Dionisio Soldevila, discoverer of the Soldevila triceps and tendon; and Dr. Jorge Reynolds creator of the pacemaker.

César Cuello, Jury Coordinator.

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Dissemination

2011 Advertising campaign: Press, TV, Radio, and Web. Publications made by Media Partners, webpages, and social network.

50


Advertising Campaign Printed Materials

Publicity: Launching and opening of nominations

51


Advertising Campaign Printed Materials

Publicity: Icons & Legends

52


53


Advertising Campaign Printed Materials

Publicity: Icons & Legends

54


55


Advertising Campaign Printed Materials

Publicity: Evaluation stage, nominations received and finalists

56


Publicity: Finalists, winners, conference cycle, and welcome

57


Advertising Campaign WEB

Publicity: Opening of nominations, evaluation stage, finalists, winners, conference cycle

58


59


Advertising Campaign TV

Institutional video

Video launching

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TV

Forum summary, March 2011

Spots Icons and Legends Hernando De Soto

61


Advertising Campaign Dionisio Soldevila

Guillermo Gonzรกlez Camarena

62


Jorge Reynolds

Jaime Lerner

63


Advertising Campaign Mario Molina

Winners’ Spots: Darío Polaco

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Javier Mauricio Agudelo Rend贸n

Jorge Enrique Leal

65


Advertising Campaign Luis Aponte-Tinao

Andrés Ramírez

66


News and Coverage TV

Announcement of the various phases of the prize

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News and Coverage WEB

Publications of various phases of the prize

b18 I EL COMERCIO miércoles 30 de marzo del 2011

vida&futuro

StarbuckS planea nueva eStrategia de Salud y bieneStar starbucks Corp. dará a conocer una nueva estrategia de reducción de calorías. estos cambios se sumarían a los que se han dado en los últimos meses, con el uso de leche descremada en vez de la tradicional y el empleo de menos grasas trans en la elaboración de sus productos.

editorvida@comercio.com.pe

tecnologÍa. muesTrA INTerNACIONAL eN CHILe

peLIgrO De rObO

Samsung apuesta por una vida más práctica en Latinoamérica

La NASA es vulnerable a ataques de los hackers

BRUNO ORTIZ BISSO

Novedades en los dispositivos móviles atrajeron las miradas en reunión regional BRUNO ORTIZ BISSO Enviado especial

santiago de chile. En una

presentación muy ágil, con el estilo de las grandes empresas y participación activa de la prensa, se desarrolló en esta ciudad el Samsung Fórum 2011, una actividad en la que la empresa coreana presentó toda la gama de productos que venderá en América Latina durante el año.

PREss

exPosiciÓn. el público tuvo contacto con tecnología próxima a ser lanzada. FUeRte en la RegiÓn

Abrió la sesión Daniel Yoo, presidente de Samsung Latinoamérica. Hizo un recuento de cómo les había ido el año pasado y recordó que sus ganancias mundiales fueron de US$135.800 millones, y que, particularmente en Latinoamérica, se han convertido en el proveedor número uno de aparatos electrónicos al experimentar un crecimiento de 60% en la

claves

región. En adelante, los anuncios fueron muy similares a los que la coreana dio a inicios de año en la Feria de Electrónica de Consumo (CES 2011) de Las Vegas: centrar su estrategia en un diseño inteligente (que sean intuitivos, que mejoren la funcionalidad), experiencias inteligente (amplia gama de aplicaciones, juegos

y programas), y conexiones inteligentes (dispositivos que se comunican entre sí para compartir contenidos y mejorar la experiencia del usuario).

ciales o navegadores web) es el lanzamiento del servicio Netmovies. Su creador, el brasileño Daniel Topel, fue el encargado de dar más detalles al respecto: “Estamos en Brasil desde el 2004. Empezamos con distribución física de DVD y Blu-ray, con entrega gratuita sin cobrar por transporte, sin plazo de devolución ni multas. Creció exponencialmente y en el 2009 lanzamos la distribución de películas en ‘streaming’, primero solo para computadoras. Tras ver cómo se ha movido el mercado hacia los móviles y los televisores inteligentes, junto con Samsung hemos desarrollado una aplicación que permite al usuario, por medio de de su TV, acceder a miles de películas bajo dos modelos: una suscripción mensual y una renta premium, con acceso a estrenos a la carta”. El servicio empezará a usarse oficialmente en Brasil desde abril próximo y esperan extenderlo al resto de la región progresivamente. π

Publications of various phases of the prize Televisores Los nuevos modelos presentan marcos más delgados y la funcionalidad de smart TV.

Tabletas se presentaron las tabletas samsung galaxy Tab2.

PelÍcUlas en lÍnea

Una de las novedades relacionadas con sus productos Smart TV (televisores que brindan acceso a Internet mediante aplicaciones espe-

Su sistema de seguridad ya ha sido burlado por piratas informáticos washington[afP]. Un in-

forme interno de la NASA reveló que sus sistemas son “altamente vulnerables” a la piratería informática. “Constatamos que los servidores informáticos del total de las misiones de la agencia son altamente vulnerables a ser violados desde Internet”, escribió el inspector general de la NASA, Paul Martin, en una auditoría sobre la red de seguridad de la agencia espacial. El documento menciona seis servidores informáticos vinculados a sistemas de control de naves espaciales. Estos sistemas contienen datos sensibles, vulnerables a ataques de piratas informáticos que podrían tomar el control y volverlos inservibles. El informe también hizo constar el robo de 22 gigabytes de datos en el año 2009 y más de 3.000 accesos no autorizados. π

PRemio. prImerA eDICIÓN De INNOVADOres De AmÉrICA

Galardón al talento de América Latina Con el fin de reconocer el talento latinoamericano en las categorías de ciencia y tecnología, educación, empresa e industria, diseño, desarrollo comunitario y sostenibilidad y ecología, se llevará a cabo el primer premio Innovadores de América. Esta iniciativa reconoce-

EL COMERCIO jueves 5 de mayo del 2011

El grupo Anonymous sería el responsable del ataque a las redes de juegos en línea de Sony. La empresa japonesa informó ayer que se descubrió un mensaje con ese nombre.

Redes 4G lleGaRán a latinoaméRica América Móvil desplegará en el 2012 sus redes móviles de cuarta generación (4G) que brindan más velocidad de conexión. México y Brasil serán los primeros beneficiados.

Centro Ann SullivAn

Son miles de obras para inclusión de personas con habilidades diferentes JoSé CAvA ArAngoitiA

Tiene el tamaño de un cuaderno anillado medio oficio de 300 páginas, pero en su interior hay miles de libros, documentos y archivos multimedia almacenados en un USB de última generación. Son tantos que ocupan 2 terabytes de memoria y tardaron dos días ininterrumpidos en ser grabados digitalmente. Lo gratamente paradójico es que basta un clic para ingresar a esta información con una laptop o una computadora sin mucha memoria o poca velocidad, incluso de seis u ocho años de antigüedad. Y su principal beneficio: este dispositivo de acceso a alta velocidad ha sido concebido para ser utilizado especialmente en donde no hay Internet. Estas son las características de la Biblioteca Mundial sobre los Derechos de la Per-

ÚtIL. liliana Mayo, thomas Cook, Andrew Herscowitz y Cara thanassi mostraron la biblioteca.

clave abierta a todos Liliana Mayo, del Ann Sullivan, dijo que la biblioteca estará abierta para las consultas de las demás instituciones educativas, investigadores y agrupaciones de personas con habilidades diferentes.

sona con Discapacidad (Global Disability Rights Library o GDRL, por sus siglas en inglés). Desarrollada en 10 años de investigación por la Universidad de Iowa, y con el apoyo de US$ 1,6 millones dados por Usaid en los pasados tres años, esta biblioteca ya está en el Perú y operará inicialmente en el Centro Ann Sullivan, institución pionera en la inserción so-

cial de las personas con habilidades diferentes. PRIVILEGIADOS

Por ahora solo hay 60 de estos dispositivos en todo el mundo. El Ann Sullivan es el único de América Latina en tenerlo. “Fue seleccionado porque es el modelo a seguir por sus sorprendentes investigaciones y tratamientos, así como por su

disposición para compartirlos con el mayor número posible de instituciones, padres de familia y defensores de las personas con habilidades diferentes”, dijo Thomas M. Cook, profesor de la Escuela de Salud Pública de la Universidad de Iowa y creador de tan valiosa biblioteca digital. En esta entrega, el representante adjunto de Usaid en el Perú, Andrew Herscowitz, se declaró impresionado por la excelente reputación del Ann Sullivan y confió en que la biblioteca digital será un activo importante para lograr la integración de personas con habilidades diferentes. Al recibir la donación, Liliana Mayo, directora del Ann Sullivan, señaló como próximo logro el enlace del centro con Amazonas, con lo cual los 24 departamentos del Perú estarán interconectados para las campañas de formación que se dan con teleconferencias. La biblioteca digital contiene recursos educativos y de organización de las personas con habilidades diferentes en temas como vida independiente, transporte, salud, legislación y política, tecnología, accesibilidad, empleo, educación y rehabilitación vocacional. π

tidad de visitas. El premio asciende a US$ 40.000 y será otorgado por un jurado compuesto por un grupo de expertos en cada categoría. coBeRtURa Regional

Asociados al premio estarán: “Listín Diario”, de República Dominicana; El Co-

mercio y América TV, del Perú; Venevisión , de Venezuela; y Emisoras Unidas, de Guatemala; entre otros medios de prestigio. π

@ sigalanoTicia www.innovadoresdeamerica.org: www.elcomercio.pe

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más efectivo. uN ESTuDIO DE EE.uu. RECOMIENDA A LOS DIABÉTICOS EJERCITARSE MÁS DE 150 MINuTOS POR SEMANA EN uN PROGRAMA ADECuADO A SuS NECESIDADES PERSONALES.

EDucAcIón. INSTITuCIóN fuE SELECCIONADA POR LA uNIvERSIDAD DE IOwA

Centro Ann Sullivan recibe poderosa biblioteca digital

rá, cada dos años, a personas originarias y residentes en América Latina con los mayores aportes creativos y de impacto en la sociedad. El período de inscripciones y postulaciones estará vigente hasta el 20 de junio de 2011, por medio de la página web del concurso, que ya ha recibido una gran can-

félIx INgaRUca

laBoRatoRio. La iniciativa premiará el emprendimiento en temas de ciencia y tecnología.

EL COMERCIO jueves 16 de junio del 2011

Una variedad de trigo resistente al voraz hongo Ug99, que amenaza las cosechas del mundo, está muy cerca de convertirse en realidad, gracias al trabajo de científicos de la Universidad de cornell.

Hallan vida en lugar inHóspito científicos españoles encontraron que en una zona del océano pacífico, donde se creía que la falta de oxígeno haría imposible la vida, conviven especies de microbios y crustáceos.

I b19

para salvarlos. unos trillizos de leopardo de las nieves, especie en peligro de extinción, fueron presentados por el zoológico de basilea, en suiza.

EN ESTADOS uNIDOS

sAlUd. una primera intervención se realizó sin éxito en el 2002

AstRoNomÍA. lo transmitió You tube

Limitan uso del celular como módem

Madre donará el útero a su hija para ser abuela

Eclipse lunar de ayer fue el más largo de los últimos diez años

Google deshabilitó en EE.UU. el acceso a aplicaciones de ‘tether’ (que permiten a un dispositivo móvil con conexión a Internet ofrecer acceso inalámbrico a Internet a otros aparatos) en su Android Market, a pedido de AT & T, T-Mobile y Verizon. Según informa VentureBeat.com, los proveedores del servicio no están de acuerdo con el uso de estas aplicaciones, debido a que estos usuarios se pueden conectar a la red sin hacer pagos adicionales. Ahora, la mayoría de usuarios de Wi Fi en EE.UU. tendrá que pagar entre US$20 y US$25 adicionales por la conexión. π el dato Técnicamente, Google no borrará las aplicaciones que permiten el ‘tether’, si no que desactivará los enlaces para descargarlas en el celular.

En el caso de Sara y su hija, se suma el hecho de que existe una relación de parentesco. Un resultado positivo les abrirá las posibilidades a muchas mujeres que atraviesan por situaciones similares. “Me han dado una oportunidad que no creía posible”, declaró al diario local “Expressen” una joven sueca de 25 años que nació sin útero.

Mal congénito que afecta órganos reproductores no le permite tener bebes Estocolmo [EL COMERCIO/

AGENCIAS]. La relación en-

tre madre e hija es una de las más estrechas que se pueden sostener. Y de ello pueden dar fe Sara Ottosom, de 56 años, y su hija de 26 años, quien lleva el mismo nombre. La joven nació con el síndrome de Mayer Rokitansky Kuster Hauser, un trastorno congénito por el que sus órganos reproductores no se desarrollaron. Para darle la oportunidad de ser madre a su hija, Sara está dispuesta a donarle el lugar que la albergó durante los primeros nueve meses de su vida, su útero. Ambas se someterán a una riesgosa intervención quirúrgica el próximo año en Suecia, su país natal. Para el trasplante, ambas cuentan con el equipo internacional de investigación, cuyo líder, Mats Bränström, afirmó que la cirugía se ha-

cIRUGÍA EN PAÑAlEs

oPoRtUNIdAd. El hecho de que sean parientes cercanos aumenta las posibilidades de que la operación sea exitosa.

la cifra

0,001%

de las mujeres en el mundo nace con el síndrome de mayer rokitansky Kuster Hauser. este impide el desarrollo de la zona vaginal y el útero, y por tanto, que puedan ser madres.

ría “en la primera mitad del año que viene y que se estudia a diez parejas para ser intervenidas”. El trasplante de útero ya se ha practicado con anterioridad, sin éxito alguno. En el 2002 se aplicó en dos mujeres de Arabia Saudí y, al cabo de 14 semanas, el implante tuvo que ser retirado porque originó coágulos sanguíneos.

Para el doctor Ither Sandoval, ginecólogo del hospital Edgardo Rebagliati en Lima, el objetivo más difícil de lograr en un trasplante de útero es conseguir una irrigación sanguínea normal, además del riesgo de que se produzca un embarazo fuera del útero. El médico sostiene que “si el resultado en Suecia tiene éxito [lo que es muy probable porque existe una gran compatibilidad entre una madre y su hija], se puede adaptar el procedimiento en nuestro país y empezar a aplicarlo”. π

PARÍs [EL COMERCIO/AGEN-

CIAS]. El esperado eclipse lu-

nar que tuvo lugar ayer fue el más largo registrado en los últimos diez años. El fenómeno comenzó a las 18:30 GMT (1:30 p.m. de ayer en el Perú). En algunos lugares del mundo, no pudo ser observado por razones meteorológicas, como fue el caso de la comunidad de Galicia (España), y en otros tampoco pudo ser apreciado porque la Luna a la hora señalada no estaba en una buena posición, como fue el caso de Alemania. Algunos curiosos debieron contentarse con ver videos en Internet, grabados, por ejemplo, por ciudadanos de Israel y los Emiratos Árabes.

El más lARGo

En las imágenes puede verse la Luna ensombrecida y teñida de rojo. El tono rojizo se debe a la luz de la atmósfera de la Tierra. El color depende de diversos factores, como el contenido de ceniza y polvo de la atmósfera, por lo que varía de eclipse en

el dato con motivo del eclipse google cambió su logotipo, a través del cual se pudo acceder a la transmisión en vivo que se realizó en You tube.

eclipse. El que sucedió ayer fue particularmente largo por la posición en la que se encontraba la Luna con respecto a la Tierra. Su máximo esplendor lo alcanzó en el Viejo Continente a las 20:14 GMT (5:14 p.m. de ayer en el Perú). La NASA tuvo una vista privilegiada a través de su sonda Lunar Reconnaissance Orbiter (LRO), que ronda la Luna a una distancia de tan solo 50 kilómetros. El objetivo de esta nave era medir cuánto baja la temperatura de la Luna en el lapso en el que el satélite natural de la Tierra no recibe luz solar. El próximo eclipse total de Luna está previsto el 10 de diciembre. π

SE PREMIARÁ CON uS$40.000 AL GANADOR DE CADA uNA DE LAS SEIS CATEGORÍAS

Lanzan convocatoria a concurso de innovación en América Latina Todos los creadores de proyectos innovadores en las categorías de ciencia y tecnología, educación, empresa e industria, diseño, desarrollo comunitario y sostenibilidad y ecología están invitados a participar en la primera edición del Premio

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Innovadores de América, organizado por la asociación Innovamérica. El objetivo es galardonar los mejores aportes creativos y de impacto en nuestra sociedad, cuya ejecución pueda ser comprobada. Un jurado compuesto

por expertos en cada una de las seis categorías, con el apoyo de un equipo de investigadores, realizará la selección de los ganadores, los que recibirán US$40.000. Las inscripciones y postulaciones están abiertas hasta el próximo 20 de ju-

nio y solo se aceptarán a través de www.innovadoresdeamerica.org La asociación Innovamérica está formada por el grupo Pagés, Patricia Janiot, Gustavo Sorzano y Aldo Espinosa, todos profesionales relacionados con las áreas de humanismo, creatividad, comunicación e información, y vinculados a instituciones con impacto internacional. π

innovAdoreSdeAMeriCA.org

coNvocAtoRIA. premio a la creatividad en américa latina

Amplían el plazo para recibir proyectos innovadores en la región

En LínEA. todas las inscripciones y postulaciones solo se podrán realizar a través de la página web del concurso.

Hasta el 30 de junio se amplió el período de inscripciones y postulaciones a los interesados en participar en la primera edición del premio Innovadores de América. Esta convocatoria busca reconocer el talento latinoa-

mericano en las categorías de ciencia y tecnología, educación, empresa e industria, diseño, desarrollo comunitario y sostenibilidad y ecología. El monto del galardón es de US$40.000. La decisión de elegir a los ganadores

recaerá en un jurado compuesto por expertos en cada categoría. Esta iniciativa reconocerá, cada dos años, a personas originarias y residentes en América Latina con los mayores aportes creativos y de impacto en la sociedad.

Pocos PERUANos

Hasta el momento hay 365 postulaciones de toda la región, de los cuales solo 10 proyectos son del Perú. El país con más proyectos presentados es Venezuela, con 112, seguido por Colombia con 105. Para conocer más sobre el concurso, las categorías, los proyectos y los premios, visite: www.innovadoresdeamerica.org. π

INNOvAdORESdEAMERICA.ORG

EN lÍNEA. A través de la web oficial del concurso se puede conocer el detalle de los proyectos propuestos en la región.


RADIO AND WEB

Publications of various phases of the prize and interviews

PREss

Publications of various phases of the prize

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News and Coverage Press

Publications of various phases of the prize

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News and Coverage TV

Dissemination in Mexico

PRESS

Dissemination in Colombia

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DISSEMINATION WEB

Innovadores de AmĂŠrica official webpage

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DISSEMINATION WEB

Google analytics as of November 8, 2011 Official Innovadores de AmĂŠrica webpage www.innovadoresdeamerica.org

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DISSEMINATION WEB

Social media: YouTube, Twitter and Facebook

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DISSEMINATION WEB

Publications in various innovation and entrepreneurship webpages.

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DISSEMINATION WEB

Publications in various innovation and entrepreneurship webpages.

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79


INNOVATORS´ TOURS

2011 CARACAS, VENEZUELA CIUDAD DE PANAMa, PANAMa XALAPA, VERACRUZ, meXICO

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The Innovators 2011 tours were made in order to promote and disseminate the winning innovations among Latin American youth and the population in general. Innovamerica´s executives left from their respective countries on June 12th: Felipe Pagés, Patricia Janiot and Gustavo Sorzano met with the Argentinian innovators: Luis Aponte-Tinao and Dario Polaco, and Colombians, Andrés Ramírez Velez, Jorge Leal and Mauricio Agudelo in the city of Caracas, Venezuela. The first winners´ conferences were given on the 13th at the offices of CAF – development bank of Latin America, in Caracas, Venezuela. The conferences were transmitted live to CAF offices in Bogota, Buenos Aires, La Paz, Montevideo, Panama City, Quito, and Spain. On the 15th, the conferences were given at the Technological University of Panama, in Panama City. On the 18th, joined by Ana Magdalena Canals and Felipe Pagés, the innovators made their speeches in Xalapa, Veracruz, Mexico where they were hosted by the Government of the State of Veracruz.

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INNOVATORS´ TOURS 2011

CARACAS, VENEZUELA PROGRAM 8:30 / 9:00 a.m. Opening – Enrique García, Presidente CAF

11:00 – 12:15 a.m. Presentation of winners – Michael Penfold

9:05 – 9:30 a.m. Presentation Innovadores de América – Felipe Pagés / Patricia Janiot

Category: Sustainability and Ecology, Andrés Ramírez Vélez Integral use of coffee cultivation byproducts

9:40 – 10:40 a.m. Presentation of winners – Michael Penfold Category: Education – Jorge Enrique Leal Rodríguez Virtual tools for education and social inclusion

Category: Science and Technology, Luis A. Aponte-Tinao Computerized assistance in cancer osteoarticular surgery and bone transplants

Category: Design – Darío Polaco Coconut Lounge: modern outdoors furniture

10:40 – 11:00 a.m. Coffee break

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Category: Enterprise and Industry, Javier Mauricio Agudelo Rendón BIALTEC – Biotechnology applied to food supplements 12:15 – 12:30 p.m. Closing - Gustavo Sorzano, Director Innovadores and ideologist of the Prize


1

2

3

4

5

1. Enrique García 2. Video conference broadcast: Argentina, Bolivia, Ecuador, España, Colombia, Panamá, Uruguay 3. Patricia Janiot 4. Michael Penfold 5. Felipe Pagés, Adolfo Castejon, Gustavo Reyes.

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INNOVATORS´ TOURS 2011 CARACAS, VENEZUELA 1

2

3

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1. J. Mauricio Agudelo 2. Darío Polaco 3 y 4. Audience 5. Jorge Enrique Leal 6. Alfredo Blanco

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3

5

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6

8

7

9

10

6. Felipe Pagés 7. Eduardo Salina, Freddy Rojas Parra, Aurelio Concheso 8. Luis A. Aponte-Tinao 9. Gustavo Sorzano 10. Andrés Ramírez Vélez

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INNOVATORS´ TOURS 2011

Panama City, PANAMA • Press conference prior to the arrival of the innovators.

• Press conference upon the arrival of the innovators at Panama 1

2

1. Aníbal Fossati, Martín Candanedo 2. Andrés Ramírez Vélez, Gustavo Sorzano, Luis A. Aponte-Tinao, Felipe Pagés, Patricia Janiot, Martín Candanedo, J. Mauricio Agudelo, Jorge Enrique Leal

PROGRAM 8:30 – 8:55 a.m. Welcome address – Marcela Paredes de Vásquez Technological University of Panama's rector

11:35 – 12:00 a.m. Category: Sustainability and Ecology, Andres Ramirez Velez Integral use of coffee cultivation byproducts

8:30 – 8:55 a.m. Speech Rubén Ramírez Lezcano Director, Representative of CAF, development bank of Latin America

12:05 – 12:30 p.m. Finalist Category Sustainability and Ecology – Demetrio Díaz Bio fabric of Phyto-protectors

9:05 – 9:30 a.m. Presentation of Innovadores de América – Patricia Janiot / Felipe Pagés

12:35 – 1:00 p.m. Category: Science and Technology, Luis A. Aponte-Tinao Computerized assistance in cancer osteoarticular surgery and bone transplants

9:35 – 10:00 a.m. Category: Education, Jorge Enrique Leal Rodríguez Virtual tools for education and social inclusion 10:35 – 11:00 a.m. Category: Design, Dario Polaco Coconut Lounge: modern outdoors furniture 11:05 – 11:30 a.m. Coffee break 86

1:05 – 1:30 p.m. Category: Enterprise and Industry, Javier Mauricio Agudelo Rendon BIALTEC – Biotechnology applied to food supplements 1:35 – 2:00 p.m. Closing Martín Candanedo, Vice-rector of Research, Post graduate studies – Technological University of Panama


Conferences Universidad Tecnológica de Panamá 3

4

5

3. Marcela Paredes de Vásquez, 4. Felipe Pagés, Rubén Ramírez Lezcano, Marcela Paredes de Vásquez, Patricia Janiot, Gustavo Sorzano 5. Público 6. Luis A. Aponte-Tinao, Andrés Ramírez Vélez, J. Mauricio Agudelo, Jorge Enrique Leal, Darío Polaco, Demetrio Javier Díaz

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INNOVATORS´ TOURS 2011 PANAMa 1

2

4

3

5

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1. Felipe Pagés 2. Rubén Ramírez Lezcano 3. Martín Candanedo 4. Luis A. Aponte-Tinao 5. Jorge Enrique Leal 6. Martín Candanedo, Demetrio Javier Díaz, Luis A. Aponte-Tinao, Darío Polaco, Jorge Enrique Leal, Andrés Ramírez Vélez, J. Mauricio Agudelo

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7

8

9

10

11

7. Darío Polaco 8. J. Mauricio Agudelo 9. Andrés Ramírez Vélez 10. Demetrio Javier Díaz 11. Felipe Pagés, Rubén Ramírez Lezcano, Patricia Janiot, Marcela Paredes de Vásquez, Martín Candanedo, Gustavo Sorzano

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INNOVATORS´ TOURS 2011 PANAMa

Students from the Universidad Tecnológica de Panamá together with the Innovators.

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INNOVATORS´ TOURS 2011

XALAPA, VERACRUZ, MEXICO PROGRAM 9:00 – 9:30 a.m. Welcome address – Ing. Abraham C. Rodríguez García General Director, General Directorate of Technological Innovation

11:35 – 12:00 a.m. Category: Sustainability and Ecology, Andres Ramirez Velez Integral use of coffee cultivation byproducts

9:35 – 10:00 a.m. Presentation Innovadores de América – Felipe Pagés

12:05 – 12:30 p.m. Category: Science and Technology, Luis A. Aponte-Tinao Computerized assistance in cancer osteoarticular surgery and bone transplants

10:05 – 10:25 a.m. Category: Education, Jorge Enrique Leal Rodríguez Virtual tools for education and social inclusion 10:25 – 11:00 a.m. Category: Design, Dario Polaco Coconut Lounge: modern outdoors furniture 11:05 – 11:30 a.m. Coffee break

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12:35 – 1:00 p.m. Category: Enterprise and Industry, Javier Mauricio Agudelo Rendon BIALTEC – Biotechnology applied to food supplements 1:00 – 1:15 p.m. Closing Moderator: Rafael Flores Hernández


2

1

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9 4

1. Rafael Flores 2. Escenario 3. Jorge Enrique Leal 4. Andrés Ramírez Vélez

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INNOVATORS´ TOURS 2011 XALAPA, VERACRUZ MeXICO 1

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3

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1. Luis Aponte-Tinao 2. Jorge Leal, Andrés Ramírez, Luis Aponte-Tinao 3. J. Mauricio Agudelo, Jorge Leal, Darío Polaco, Felipe Pagés, Luis Aponte-Tinao, Andrés Ramírez, Ana Magdalena Canals 4. Interview J. Mauricio Agudelo, Darío Polaco, Felipe Pagés 5. Darío Polaco, Luis AponteTinao, Andrés Ramírez, Ana Magdalena Canals, Jorge Leal, Felipe Pagés, J. Mauricio Agudelo

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6

8

7

9

10

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6. Felipe Pagés, J. Mauricio Agudelo, Darío Polaco,Yadira Galindo, Luis Aponte-Tinao, Andrés Ramírez, Abraham Rodríguez 7. Darío Polaco, J. Mauricio Agudelo, Angélica Serrano Romero, Luis Aponte-Tinao, Ana Magdalena Canals, Andrés Ramírez, Felipe Pagés 8. J. Mauricio Mauricio Agudelo 9. Audience 10 and 11 Sharing with the hosts at the Port of Veracruz

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INNOVATORS´ TOURS 2011 XALAPA, VERACRUZ MeXICO

From left to right Representante del Instituto Tecnológico Superior de Martínez de la Torre; Jesús Ismael Arroyo, Subdirector Académico de la Dirección de Educación Tecnológica de Veracruz (coordina 25 institutos tecnológicos); Representante del Instituto Tecnológico Superior de Misantla; Representante del Instituto Tecnológico Superior de Coatzacoalcos; Representante del Instituto Tecnológico Superior de Xalapa; Andrea José Gorra Cecchetti, Consultor de Vinculación del Consejo Veracruzano de Ciencia y Tecnología; Funcionario del Consejo Veracruzano de Ciencia y Tecnología; Jaime E. Contreras Díaz, Jefe de División de Desarrollo Tecnológico del Consejo Veracruzano de Ciencia y Tecnología; Angélica Serrano Romero, Directora General del Consejo Veracruzano de Ciencia y Tecnología; J. Mauricio Agudelo; Ana Magdalena Canals; Andrés Ramírez Vélez;

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Abraham Rodríguez García, Director General de Innovación Tecnológica del Gobierno del Estado de Veracruz; Luis A. Aponte-Tinao; Jorge Enrique Leal; Martha P. Morales, Coordinación de Investigación del Instituto Tecnológico Superior de Xalapa; Felipe Pagés; Darío Polaco; Mtro. Mauricio García Ballinas, Director del Instituto Tecnológico de Estudios Superiores de Monterrey Campus Central Veracruz; Mtro. Arturo Nandayapa Parada, Coordinador del Departamento de Videoconferencias de la Universidad Veracruzana; Representante del Instituto Tecnológico Superior de Perote.

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Tours’

dissemination and coverage

2012

CARACAS, VENEZUELA CIUDAD DE PANAMa, PANAMa XALAPA, VERACRUZ, meXICO

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AD CAMPAIGN Publicity: Internet banners with details of tours.

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TOURS’ dissemination WEB

Social media: Facebook and Twitter

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TV

interviews

Despierta

Panamรก

TV

interviews

Universidad Tecnolรณgica de Panamรก promotional videos

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TOURS’ dissemination Universidad Tecnológica de Panamá promotional videos

102


TV

Interviews

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TOURS’ dissemination PREss

Various publications regarding the tours

Dominican Republic

Panama

República Dominicana

Diario Xalapa Mexico

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Dominican Republic


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TOURS’ dissemination WEB

Various publications regarding the tours in several webpages

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TOURS’ dissemination WEB

Various publications regarding the tours in several webpages

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TOURS’ dissemination WEB

Various publications regarding the tours in several webpages

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WHAT´S NEXT The Innovadores de América movement has great expectations for the future. In the next two years we expect to give wider dissemination to the message of how important innovation is for the sustainable development of the region. We will also be adding new tools in addition to the prize. Among the new initiatives are: • We will approach entrepreneurship parks and angel and seed capital in order to create links among them and innovators in the region • Strengthening of alliances with universities, research centers and government entities in order to promote their participation in the movement • Widening of our media network in the region • We will create a new webpage more robust and with better search engines. This will include a section devoted to property rights and a window for innovators to post their filing for patents. • Updating and publication of the Innovarometer, a measuring tool of innovation in the region.

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Sponsors Regional Sponsor

Local Sponsors 2011

Strategic allies: In-kind and services contributors

LĂ­nea AĂŠrea Oficial

Collaborators

113


Media partners

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Prize Innovadores de América - Memoir 2011