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Year I | Issue I | July 2012

in nova tourism

culture

fashion

shopping

Interview with Ertuğrul Günay, Culture and Tourism Ministry Huaca Pucllana: a unique experience in Peru Roberto Verino: “I like to make clothes to make people happy”

Lisbon

Tripping the mystic places of the Portuguese Capital City


content Year I | Issue I | July 2012

in nova tourism

culture

fashion

shopping

Interview with Ertuğrul Günay, Culture and Tourism Ministry Huaca Pucllana: a unique experience in Peru Roberto Verino: “I like to make clothes to make people happy”

Lisbon

Tripping the mystic places of the Portuguese Capital City

culture Colon! Great Theater of Buenos Aires

cultural heritage The Dragon Inn in Madrid

culture Maria Toledo´s red nails

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touristic management Shopping Tour: Madrid Innovation

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tourism Ecoturistic Mae Kapong

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fashion Roberto Verino: ”Making people happy through my designing is what I love”

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tourism Lisbon Tripping the mys the Portuguese

fashion Sara García an universe IMPUR


INNOVA MAGAZINE Year 1. Issue2 October 2012 Edition

International Coordination Ilenia Piccioni inter@innova-magazine.com

France and The Netherlands coordination Jose Luis Baciero jbaciero@innova-magazine.com

Innova Magazine is a magazine belonging to innova taxfree group, s.l.

Marketing and Communication María Rodríguez marketing@innova-magazine.com Country Manager China Lucía Galarza lgalarza@innovataxfree.com

CONTRIBUTORS

CEO Luciano Ochoa de Abreu Director Antonio Santos asantos@innova-magazine.es Edition y Coordination Adriana Morán Sarmiento adriana@innova-magazine.com IT Director Abel Santolino abel@innova-magazine.com Graphic Design Daniel Pérez Arcas daniel@innova-magazine.com

stic places of Capital City

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nd her RIBUS

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shopping Shopping in Lisbon is so easy!

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gourmet Huaca Pucllana Restaurant: a unique experience in Peru

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Country Manager Frence Stéphane Parcigneau sparcigneau@innovataxfree.com Country Manager Italy Giuseppe Novara gnovara@innovataxfree.com Country Manager Portugal José Félix Ferreira jfelix@innovataxfree.com Country Manager UK Merton Smith msmith@innovataxfree.com

Alba Paloma Carrillo Antonio Jesús Luna y Emerio Arena Room Digital Çagla Çakici Valentina García Plata Patricia Rodríguez Ovejero Agencia Tur Noticias CONTACT: innova taxfree group Calle Velázquez 140 - 1º izq E-28006 Madrid t. +34 915 237 004 f. +34 915 230 338 info@innova-magazine.com www.innova-magazine.com

in nova

interview Ertuğrul Günay, Turkey Minister of Culture and Tourism

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tendencies Place to be: El Willi Restaurant in Shanghái / Villa C, Hotel & Spa

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cultural heritage Pingyao: Traveling to the times of the Ming and Qing Dynasties

tendencies Fanstudio

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in nova

隆Al Col贸n!

The Great Theater of Buenos Aires This theater was built more than a century ago. Nowadays, the Teatro Col贸n is an Argentinian symbol of music, art and dance. Ranked as one the greatest coliseums of the world, it has given birth to famous artists and it is recognized for its outstanding size, acoustics and history.. Tur Noticias Agency


culture |

E

very tourist visiting Buenos Aires must pass by the Teatro Colón. It is ranked as one of the 5 best opera coliseums in the world because its exceptional acoustics “take” sounds to the ear of spectators, wherever they are. The theater is located very close to the famous Obelisk, and it is an opportunity to visit the place where all national artists get to be legends. It is a delightfully decorated place where people can enjoy artistic performances of great quality. The Teatro Colón is at the same level of the Milan´s Scala, the Wiener Staatsoper, The Drede´s Opera Semper and the Parisian Opera House. Its technology was recently refurnished and modernized in order to recover the original bright of a place with more 100 years of history. It has always been the shelter where great music and dance performances take place. Dancers like Julio Bocca, Maximiliano Guerra and Paola Herrera, composers like Richard Strayss and Igor

Stravinsky, conductors like Daniel Barenboim and Karl Böhm, and opera singers llike Plácido Dominfo, Enrico Caruso and Luciano Pavarotti, the all had the chance to perform at this great scenario. There are guided visits of about one hour every day. Inside the theater it is possible to find The Institute of Art, a library, the Experimental Centre of Music and many other activities going on that make of the place a particular one because most of the shows, scenography and costumes are Teatro-Colón made. There is also a Museum where different elements from previous performances are in exhibition. “¡Al Colón!” (meaning to the Colón Theather!) is an Argentinian expression referring success. Argentinians make a connection between the theater and the artistic status that their city has had for decades. In fact, Mujica Láinez got the inspiration for his famous book El Gran teatro (The Great Theate) from a Parfisal performance in 1942 at the theater.


in nova The history of a symbol

Casa Rosada (The Government House).

Before the current building of the theater was built, the Teatro Colón was located in an old structure with capacity for 2.500 people, in front of Plaza de Mayo, in Buenos Aires. The new construction was inaugurated in 1875 and it meant bringing to Argentina for the first time iron structures and gas candelabrums for the biggest scenario of that time.

The Teatro Colón is on Cerrito Street (9 de Julio Avenue), between Tucumán and Libertad. It occupies 58 thousand square meters and the main hall has capacity for 2.478 sitting people and 4 thousand standing people. That main hall, being divided in seven floors, is one of the biggest of the world, with 32 meters diameters, 75 meters depth and 28 meters height.

During the three decades that it functioned, the theater was scenario for a lot of German opera premieres sung in Italian, just as it also happened in Europe. But it had to be shut down in 1888, later on becoming the place for the headquarters of Nation Bank of Argentina.

Its red and golden decoration has to be highlighted, and also the 35 meters scenario of Italian design with a central lamp containing 700 individual lights. It is impossible not to mention the unforgettable dome of musical inspiration painted in 1966 by raúl Soldi, replacing the original dome by Marcel Jambom that had been damaged because of the action of moisture leaks.

The current building took more than 20 years to be finished and in 1989 it was declared Historic National Heritage. Originally designed by the Italian engineer Francesco Tamburini at the end of the 19th century, the project had to be taken over by the architect Vitorino Meano because of the former´s death. And later on, the architect was replaced by his disciple from Belgium Jules Dormal. All of the mentioned changes left in the structure a mix of styles and made it an undeniable “eclectic” sample of the 19th century´s tendencies. According to Meano, the theater has the general characteristics of the Italian Renaissance, the typical distribution and strength of the German structures and a French-style decoration.

The building individualities The building of the structure lasted two decades; the Teatro Colón was inaugurated on May 25th 1908 with Aida, by Giusppe Verdi. But details kept being worked on for two more years. Nowadays, it is one of the most important historic monuments of Buenos Aires, along with the Palacio del Congreso (The Congress) and the

A lot of the theater´s elements and decorations were specially brought from Europe. It is the case, for example, of a luminous stained glass work located at the entry that was made by the Gaidin House of Paris. It is also the case of the yellow and pink marble pieces brought from Sienna and Portugal. Furthermore, the Golden Hall, a place for free concerts, conferences and exhibitions, was inspired in the Grand Foyers of the Parisian Opera House.


culture |

Useful tips There are guided visits every day from 9am to 5pm, every 15 minutes. It costs U$S 25. The most visited neighborhoods in Buenos Aires are Abasto, Puerto Madero, San Telmo, Recoleta, Palermo, La Boca. Around downtown, the Mayo, Corrientes and 9 de julio Avenues are also worthvisiting. The transportation system includes: taxis, 6 subway lines, more than 100 bus lines and urban trains. For accommodation, there are prime hotels costing between U$S 170 and 460, three stars hotels around U$S 100, and cheap options between U$S 36 and 45. There are 175 theaters, 189 movie theaters and 3.500 restaurants in Buenos Aires.


in nova

María Toledo’s red fingernails

María Toledo is a composer, pianist and cantaora, and the first woman in flamenco history singing along with the piano. This musical richness breaks every border to walk along the infinite paths of music.

José Luis Baciero

Courtesy María Toledo Press

T

he music of the Spanish María Toledo does not understand about rules or labels, it goes from the most traditional flamenco to the combination with other melodies. The singer feels we are in times of union, of adding, of enrichment, and this is the reason why she paints her fingernails in red, she sits at the piano, introduces violins or double basses combined with cajones and Spanish guitars, and walks gracefully and free around her life, the music. “It’s inevitable not to see it, when I go out on the stage and sig something that really touches me”, she says. - Why the “red fingernails” as an identity sign? - The red fingernails thing is something so personal now that I can’t imagine changing the color. But, as many artists, we are people who, even though we know what we want, it depends on the

day. That’s the way we see it, so I never say ‘no’ to a change, but I die with the red color on fashion, and on mi red fingernails it is indispensable for me. And I can’t explain what does the red color have, it gives me security (she laughs). - And you channel this energy to... - I am a friend of my friends, and I like to keep the people who love me. I don’t call you only to sing or play with me. That’s why, as collaborations come up from a natural relationship, you can feel it when you listen to my album. - You are a great fan of social networks. What is your opinion about the new ways to communicate? - Nowadays, social networks are my great ally.


culture | Thanks to them I have met marvelous people, as my #batallónuñasrojas (“red fingernails battalion”), a group of people supporting me every day. Thanks to social networks, when you manage them yourself (which is how it’s supposed to be), people get to know how you are, and have the chance to know you a little further.

- What’s the secret to keep being so approachable and still keep your feet on the ground? - My family, from the beginning, watchs me closely, and we are people with our feet on the groun. - What is the difference between someone who sings and someone who looks after our health? - Both of us need each other. Even more, I need more the doctor than they do the music (she laughs), so there’s no reason to boast about anything. Life or destiny being easier for ones than for others doesn’t give anyone the right to look in a different way to anyone. Life has many ups and downs. - Which one was your most special moment in your career? - When RTVE (Spanish Radio and Television) gave me, thanks to the audience, the “Best novel record” prize for mi first album. It was kind of magical, because recording it was very hard for me. The first door didn’t open, and that’s why, when you fight for your dream every day and it finally arrives, the feelings you have are wonderful. - You once said that “Music is a luxury. With this crisis, you feel thankful to people spending money in going to concerts.” How do you promote yourself in a crisis? - That’s right, I thank every day in my life all that people going to the theatre to see a concert, and because I understand these times we’re living in. I think that the best promotion is never stop singing, and that your people know about you, no matter the way, but that they feel that you care not only about your music, but also about the people listening to it. - Have you found your luck? - My luck is to have the family I have, supporting me from the beginning, and the partners I have found all along the way. But nobody gave anything to me for free, nobody came offering me my career on a plate. Each day is a small stet more. I never give up. If I


in nova want something, I try to get it, and if I can’t, at least I have tried. If “luck” means studying every day, to rehearse a lot so when you go on a stage or publish an album, at least it comes out the way you wanted, then let’s call it “luck”. But for me that’s working what’s necessary so things work out. - What makes Maria Toledo happy? - Singing today, because it was a dream I had as a kid. Watching me on a stage making my dream come true makes me feel fullfiled. But it’s not only the music what brings me happiness, but also enjoying my family, knowing that we are healthy enough to keep going. And if worse times were to come, the union and the support of the people I

love. I have a lot of thins that make me happy. I am happy. - What does music need? - I think music has in itself all that is needed to enjoy it. It needs nothing. The ones who need are we people. We need politicians not to make it more difficult for us to show our music to the people following us. - What makes you proud the most about Spanish music? - Being introduced to it and being able to live with it every day


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destinations |

Ecotourism in

Mae Kampong

In the north of Thailand, there is a small village, approximately 100 years old, where the inhabitants just found out a great potential they have: ecotourism. Many Asian tourists are now traveling to this green paradise. It’s a magical place where you can connect to nature. Courtesy www.turismotailandes.com - www.mae-kampong.com

M

ae Kampong is a name that comes from mixing the names of some creeks around the town, especially Mae Nam, with the name of the national flower, Dok Kampong, that grows along the creeks. Mae Kampong was officially created in 1914, and it is located 50km to the north-east side of the Chiang Mai city.

is the sanctuary of the community. The temple was built in the middle of the water in order to symbolize a stone, a common symbol in the Thai culture. Nowadays, approximately 95% of the residents of the town are Buddhist. And almost the whole population is involved in the production of fermented tea, locally known as “miang”.

This town is a spiritual place. It has a temple, Khantha Phreksa, that was built around 1953 and

The ecotouristic project came in 1999 as a result of a fall in the tea demand. It had the intention of


in nova avoiding illegal occupation of the forest and increasing the population’s income to improve their life quality. Today, the village receives 3 thousand tourists annually.

A green trip Ban Mae Kampong is a typical town of the north of Thailand. The locals identify themselves as khonmuang, a group that came from the center of the country. The community of the fermented tea, with all its traditions and natural attractions, is an ideal place: The forest. The village is located in a hill that has a great diversity of trees and wild animals. Its area includes tea plantations. This forest of 1 km2, protected since 1993, is an ideal place for camping. The waterfall. The village has a little waterfall. The view from the top is unforgettable and it has a path that reaches all its levels, including resting places, a pavilion, etc. The limestone cliff. What makes this cliff a unique one is the water that flows beneath the rock and disappears before it reaches the opposite end of the stone. The rocking chair. It’s an oscillating stone, very popular among tourists. Although physical strength is required, pushing it seems enjoyable.. The rocks garden. It naturally almost reaches the cliff, adding value to the great view of the town.


destinations |

Traveling to Thailand Weather: tropical, humid and hot. The best season for traveling is between November and February when the average temperature is 25ºC.

Language: Thai is the official language, although other occidental languages like English are also spoken. Currency: the Thai currency is the Baht. 1 Euro is about 49 Bahts.

It is necessary to take a 4-wheels-drive vehicle in order to get to Mae Kampong, and various travel agencies offer packages.

Ecotourism by the community This program of ecotourism was implemented with the help of the community leaders, and today it is world´s reference due to the special attention paid to the habits and natural resources of the village. It is a great example of sustainable and authentic ecotourism. The ecotouristic activities include: Tours through the town and 12 family houses available for touristic visits.

Accommodation in typical houses, respecting the simple life style of the villagers. Activities with locals, like bamboo weaving, medicinal herbs preparation, musical recitals with typical instruments and tea making. Locals welcome visitors with massages and delicious traditional food. Extreme sports like “tirolina jump”, in which people move among tress jumping from one to another. Planting trees. Cultural shows.


Lisbon tourism | turismo

Tripping the mystic places of the Portuguese Capital City The Portuguese capital city is a must for travelers. Lisbon, located by the Tagus river, is the biggest city of Portugal and is also one of Europe’s cultural centers. International tourists are mainly attracted by Lisbon´s gastronomy, monuments and parks.

Texts and pictures by: Turismo de Lisboa / www.visitlisboa.com


in nova

The nations Park

It is a symbol of the contemporary Lisbon. Locals go there and enjoy shows, walk by, do exercises, go shopping, work and live in harmony. It is a great public place that links the city and the River, with an excellent view of the other side of the River and of the Vasco da Gama Bridge, the longest bridge in Europe. It also has many pubs, restaurants, terraces and design shops. Inside the park, it is possible to find Portugal´s Pavilion, inaugurated in the 1998 Lisbon World Exposition (EXPO´98).

A

ccording to the results of a survey, published by the Lisbon´s Tourism Observatory, 91% of the international tourists that come to this city want to visit it again. Lisbon, capital city of Portugal, is a unique place in the world where 800 years of cultural influences mix with the latest tendencies and life styles. The most visited places of Lisbon, such as São Jorge Castle, Belen Tower, Jeronimos Monastery or Lisbon Oceanarium, are opened throughout the year receiving visitors keen

to know Portuguese culture, as well as keen to drink good wines and listen to Portuguese Fado. Lisbon has many options for all tourists: culture, history, shopping, nature, gastronomy, and many more. It is a city with more touristic potential every day. Although the whole city is full of emblematic places, the following are the ones that tourists cannot miss:


tourism | A Baixa. It is the traditional shopping center of the city. It is a place to go shopping and relax. A personal welcome makes the shopping experience even more enjoyable. The Rua Augusta is the main avenue of the Baixa Pombalina neighborhood, linking Terreiro do Paço, a symbol of power, to the beautiful Del Rossio Square (D. Pedro IV) Belém. It is the most paradigmatic

neighborhood in terms of patrimony and discoveries. Vasco da Gama ships departed from this beach, later on finding out the maritime route to India. It is actually possible to breathe the greatness of that empire. By the river, the Belem Tower, a marvelous monument declared World´s Heritage by UNESCO. Planned in the XVI century by Francisco Arruda, it has a quadrangular tower with polygonal bastion oriented to the Tagus River. It is Decorated with Arabic and Venetian influence.

Bairro Alto. It is one of the most at-

tractive neighborhoods to live in Lisbon. It is typical and popular, it has contemporary characteristics, with designers shops and many pubs. Walking through its streets and little streets is a must. Good restaurants next to libraries where there is always something going on, tea houses next to famous designers shops. It is a neighborhood full of passion and attractions, mixing sophistication with tradition.

HISTORIC PARTICULARITIES According to the legend, Lisbon was founded by Ulysses. Its name comes from “Olissipo” that comes from the Phoenician words “Allis Ubbo”, meaning “charming port”. The city was controlled by the Arabs during 450 years. In the XII century, Christians reconquered it, but it wasn’t until the XIII century when it became the capital city of the country. The Golden Age of the city began in 1498, when vasco da Gama discovered the Maritime Route to India.

Santa Justa Elevator. The link be-

tween O Carmo and a Baixa is another monument, the irresistible Santa Justa Elevator. Designed by a Gustave Eiffel´s disciple, the elevator has a peculiar style. At the top, an

spectacular view over the baixa Pombalina. This elevator is the only one at public service, so, to go up or down is a must.


in nova São Jorge Castle. It is located at the top of the

São Jorge Hill, the highest hill in Lisbon. It is one the most famous monuments of the city, built in

the V century by the Visigoths, expanded by Arabs in the IX century and then modified during Alfonso Enríquez ruling. The Castle was occupied by the Portuguese Royal Family between the XIII and the XVI centuries, a period of great shine for the structure.

The Pavilion of Knowledge – Science Alive. It is a science and technology interactive museum. Activities and exhibitions allow children to actively explore different topics. It is located in the Nations Park and it was designed by architect João Luís Carrilho Graça, awarded with the FAD Prize in 1999. It is one of the most visited museums of Portugal, with around 800 visitors per day. The Atlantic Pavillion. It is one of the most mod-

ern and biggest indoors pavilions in Europe. It has capacity for 20 thousand people, being scenario for around 100 events annually. This pavilion, inspired in the Portuguese ships of the discoveries, is nowadays a place for multiple sport events and great shows. .

The Jerónimos Monastery. It is on the city sym-

bols. Manuel I ordered its construction in 1501 but it was finished 100 years later. This monument is located at the Empire Square and it is one of the most beautiful of the city because it combines gothic and Renaissance elements.

LISBON´S MUSIC “Fado” is the typical music of Lisbon It comes from a personal feeling, from a soul that does not know how to explain itself, but it feels. “Fado” is the most original and generous product of the Portuguese culture. Some people divide “Fado” into professional and amateur. In the places for amateur “Fado” the singer does not have to be invited, he comes along by himself. In the “Fado” houses, the typical food is chorizo with wine. Who wants to sing, just sings freeing feelings.


Night Life When the sun goes down in the horizon, diving into the Tagus River, Lisbon shows its night facet: sparkling and amusing, with an energy that lasts until the sun rises again. Lisbon´s night life is known to be one of the longest and most exciting of Europe. According to Lisbon´s traditions, one night out begins before 9:0pm, enjoying dinner with friends. One good suggestion is to have that dinner in a place offering good food and also music to relax in a pub environment.

Three recommendations: 1. O Bairro Alto Chiado. It is one of the areas with the biggest number of pubs in the city, where young people, artists and intellectual meet. Famous cafes like “A Brasileira” are located there, also art schools and theaters. Its narrow streets get full of people every night, especially Friday-nights and Saturday-nights, when the population tries to enjoy as much as possible the weekend. Young people going to nightclubs and older tourist going to more quiet places with good relaxing music. 2. A Ribeira. It also has a very lively nightlife. The most famous nightclubs and pubs are on 24 de Julio Av and in the Santos Area. As Docas, Alcántara e São Amaro are enjoyable places by the River. And one of the most famous clubs of Lisbon is located in the Santa Polonia area. 3. Lisbon Casino., With minimalistic architecture and huge glass walls, the Casino has 3 floors, 1.000 slot machines and 22 game tables. This place also has a place for performances, turning it into an artistic and cultural important hall.


in nova

Shopping in Lis

Find out the innova route

Going shoppig in Lisbon is easy and fun. There are many places all around the city, little shops and also recognized fashion stores.

CENTRO COLOMBO It is one of the 10 biggest shopping centers in Europe. It has more than 400 shops and 65 restaurants, an indoors theme park and the best fashion shops. It is located in Lusíada Avenue, to the north-east side of the city.

TAX FREE INFORMATION The regular GST in Portugal is 32%. There is also the low one of 13% and the lowest of 6%. The expenditure minimum amount is 61,35 €. More information about innova taxfree in: info@ innovataxfree.com

TOYS “R” US Loja A-009 - Piso 0 www.toysrus.pt 7 CAMICIE Loja 1.149. Piso 1 http://7camicie.com QUIKSILVER Loja 2.066 - Piso 2 www.quiksilver.eu

AMOREIRAS SHOPPING CENTER Amoreiras Shopping was inaugurated in 1985, it is located in the Eng. Duarte Pacheco Avenue, down town. It has 2 floors and 238 shops, we recommend:

BCBG MAXAZRIA Loja 2088/90 Piso 2 www.bcbgportugal.com DUNHILL Loja 2151/52 - Piso 2 www.dunhill.com


sbon is so easy! CENTRO VASCO DA GAMA It has 164 shops, including 36 restaurants, 10 movie theaters and a playground. Centro Vasco Da Gama is located only 15 minutes from down town and 5 minutes from the international airport, in the D. João II Avenue.

ALDO Loja 1.053 www.aldoshoes.com/portugal ERICEIRA SURF SHOP Loja 2.095 http://ericeirasurfshop.pt

KAREN MILLEN Rua Castilho, 73-B www.karenmillen.com PORSCHE DESIGN Avenida da Liberdade, 38-H www.porsche-design.com ROSA CLARÁ Avenida da Liberdade, 63 www.rosaclara.es PRONOVIAS Avenida da Liberdade, 105 www.pronovias.pt PURIFICACIÓN GARCIA Avenida da Liberdade, 150 www.purificaciongarcia.com CAROLINA HERRERA Avenida da Liberdade, 156 www.carolinaherrera.com ALE-HOP Rua Augusta, 184 http://ale-hop-portugal.com PARFOIS Rua Augusta, 14 www.parfois.com

AVENIDA DA LIBERDADE – BAIXA – CHIADO Avenida da Liberdade begins at the Praça dos Restauradores, in the Baixa neighborhood. It has 906m and 6 lanes, all with the original decorated pavement. In this route you´ll find Rua Castilho, to the north, and Rua Augusta, to the south.


porsche design

porsche design fashion

Ă&#x;1000

Porsche Design Lisboa | Av. da Liberdade, 38H | 1250-145 Lisboa | Tel [ +351] 210936246 | pdavenida@famoustamp.pt www.porsche-design.com

www.facebook.com/porschedesign.pt


interview |

Ertuğrul Günay, Turkish Minister of Culture and Tourism

“Tourism is the leader sector for our economy”

In 2023, Turkey will celebrate the centenary of its founding and it has as an aim for that year being one of the first five countries in receptive tourism in the world. Ertuğrul Günay, Minister of Culture and Tourism, affirms that tourism can be considered as the key sector in the Turkish economic development plan. Adriana Morán Sarmiento

M

osques and castles, exotic and unforgettable landscapes and a huge variety of options to enjoy Turkey make of the country a privileged one for tourism. Thanks to its strategic situation between Asia and Europe, and between three seas, it is a definitive port for tourists from all around the world. In 2008, it was ranked by the World Tourism Organization as the eighth country

Courtesy: Turkish Tourism Office with most visitors. Historic crossroads between eastern and western cultures, Turkish region takes the most of its possibilities, which is why the Ministry of Culture and Tourism, led by Ertuğrul Günay, created in 2007 a Strategic Plan of Tourism with plans until 2023, when they will celebrate the national centenary.


in nova This plan is based on the adoption of the approach of sustainable tourism and increase if the employment so tourism becomes the pioneering sector in regional development and, therefore, turn Turkey in an international label, putting Turkey among the first five international destinations. “On the occasion of the centenary we are outlining where does tourism -which is the leader sector in our economy- want to arrive and which ones are the implementation processesâ€?, said Minister GĂźnay to innova-magazine. - Turkey hopes to arrive to receive 50 million tourists per year in 10 years. How do you foresee market sustainability? - On one side, we will try to create diversities in tourism. On the other, following world expectations and trends, we will offer suitable products. We will announce to the world our values, within the balance of protection and use. We will plan tourism protecting the ecological balance and taking care of the nature and, at the same time, we will improve our service standards to a high level, and we will provide satisfaction to the client in every moment and above all.. - You have talked about diversifying the attractions. How is this idea supported? - Turkey has an important variety of alternative tourism; and this fact, naturally, enriches us in terms of the elements creating attractions. We are one of the most important and essential actors in global tourism thanks to our experience, acquired thanks to History and civilization, social dynamism, cultural richness and unique geographic conditions. The big variety of our offer (congress tourism, religious tourism, golf, winter sports, health, ecotourism, etc.), reinforce this position.

Highlighted goals of the management

Creating brand touristic regions and attracting the competition to these areas.

Creating tourism cities which can offer a combination of touristic services of each region.

Making work the mechanisms of direction where sectorial decisions, problems and financial questions are negotiated collaborating with the central, local and civil actors.

Removing the differences existing between the regions and contributing to the goal of sustainable development.

- Tourism incomes increased 150% up to 25.000 million of dollars. Is it the strongest economic sector of the country? - Tourism is one of the most important sectors creating incomes in Turkey. It is an important source of foreign currencies and new employment, as well as an important factor in our balance of payments. Obviously, we gave a lot of importance to social development and progress to avoid this increase of falling down, and as a result it has improved in terms of investments. For us, tourism is not only an economic income, because it plays an important role providing international, cultural and social communication, as well as a union effect for the preservation of world peace.


interview | - How is intern tourism promoted in this plan? - Luckily, these last years we have noticed an increase of intern tourism in Turkey. Religious, national and New Year holidays play an important role in this increase. Short weekend trips or trips a day or a few days long also show us that intern tourism is open to development. This is the reason why we are creating attractions such as “anticipate reservation campaign�. Or Ministry is working as well on the diversification of the options of products, business and programs, and it supports investigations for the increase of local and regional capacity based on alternative tourism to raise the portion and income of intern tourism. - Is Turkish tourism an attractive sector for foreign investors? - In terms of incomes and employment it is one of the sectors with the highest added value of the country, and it is a very attractive zone for foreign investors thanks to supporting programs to promote it. Our laws, along with our assignation announcements, allow foreign investors to enjoy the same conditions offered to Turkish investors. - Which are the main countries from Asia and Europe with whom Turkey competes in receptive tourism? - In Europe, as you can imagine, we compete with other Mediterranean countries, specially with Spain, as it is an important touristic destination in Europe and one of the three first countries in the world in tourists inflow. Other competitor of ours was the United Kingdom, but this year we ranked on sixth position, leaving them behind us. Our aim is to be one of the first five. If we talk about Asian countries, frankly, in terms of offered product, none has an enough high level to compete with Turkey.

Turkey for everyone Situated in the immensity if the Balkan Peninsula, Turkey outstands in mass tourism, but it also has in sight the high-end target, which is why it has important initiatives and activities both in the investment and in the promotional level. Management goes for golf, conventions, winter tourism and health. As Minister GĂźnay tells us, one of the leader touristic destination is Antalya, which received last year 9,2 millions of visitors. IGTM 2011 (International Golf Travel Market), the most important event about golf tourism, took place here. Also, more than 500 thermal fountains put the country on the sixth place when talking of thermal tourism in the world, and first one in Europe. About cruiser tourism, Turkey has an important advantage thanks to its situation on the Mediterranean basin. In 2011 it received around 2,2 millions of cruiser travellers. - What are the most interesting attractions for the international tourist? - We are one of the most important and essential actors in global tourism thanks to our experience, acquired through History and civilization, social dynamism, cultural richness and unique geographic conditions. I have to highlight once again the hospitality and cordiality of our people, which are also a very attractive element for foreign tourists. - Which are the typical dishes that every tourist must try? - Turkish gastronomy, being one of the three biggest and richest gastronomies, has no limits when talking about variety and flavors. It gathers together on the same table the abundance of different geographic areas, as well as their habitants, from Central Europe to Central Asia. This characteristic makes it stand above any


in nova other gastronomy of the world. This richness that makes it touch an exquisite palate has, naturally, the potential to be one of the tourism bearers. All the local cuisines from all the regions of Anatolia are equally rich. But I would say that, over all, they have to try the cuisine of Hatay. - Which places should a visitor never miss? - Every centimeter of our country is full of richness and enlightens a different time. The singularity of our natural beauties is known. Therefore, I cannot say “visit this place” and “there

is no need to visit this one”. I think Turkey is a country which deserves to be discovered step by step. It depends on the conditions and the time the visitors have. And, besides, as a book read again, it is a country where you can find new things every time you look again. - Which is your favorite place in Turkey? - Every inch of our land has a different kind of beauty. But if you are asking for something more personal, I would say that Demre, Antalya, is the most special place for me.


in nova

Pingyao

A journey to the Ming and Qing Dynasties The preservation of ancient monuments and its unique patrimonial characteristics turn Pingyao into a favorite destination for tourists all over the world; although it is not very well-known in the West, yet. The wall that surrounds the old city and the old city itself are its main attractions. LucĂ­a Galarza

AndrĂŠs LĂłpez

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he city of Pingyao is located in the central area of the Shanxi province. Pingyao was declared cultural heritage by UNESCO in 1997 and is one of the finest examples of urban architecture during the Ming and Qing dynasties. During those dynasties (1368 - 1911) the city grew until becoming an important economic hub, where the first banking and financial business and establishments of China started. It was there where one of the two most famous business groups of the time was founded: the Jin Businessmen. Later, this business group led to the opening of the first Chinese Bureau de Change. Due to this, it soon emerged an important community of wealthy businessmen who

built in the city their residences: beautiful traditional courtyards decorated with delicate stone carvings and exquisite cabinetmaking works. Today, Pingyao is a popular tourism destination in China, although is relatively unknown for the western tourist. Its old city, separated by a wall from the rest of Pingyao that has continued growing and modernizing, is the ideal destination to enjoy a weekend of relax and culture. The greatest attraction is to walk on the wall and observe the entire city, wander around its many traditional residences which are perfectly preserved, or around its temples and businesses.


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The entrance to the old city is free, but to visit the interior of the buildings or climb to the wall and the watch towers, it is necessary to purchase a ticket at a very reasonable price, valid for three days, that opens the doors of any tourist spot in the old city.

Mythical and charming appeal The wall that surrounds and protects the old city of Pingyao is one of its main attractions. . On the wall, exceptionally well maintained, it is possible to enjoy a quick view of the whole city. It is also possible to visit the 72 watch towers. With a height of 12 meters and a perimeter of 6.400 metros is, at the same time, surrounded by a 4 meters deep moat. It was built in the year 728 b.C. and reinforced and enlarged during the following dynasties. It is usually said that its shape, according to the intention of the first builders, is that of a turtle, a Chinese symbol for longevity. The north and south doors would respectively represent the tail and the head of the turtle; and each of the two doors at each of the west and east sides would be the legs.

Old Qiao Family Residence

The Old Residences

The residence, which is around 20 km away from the old city of Pingyao, occupies an area of 8.000 square meters, and it is divided into six main courtyards and 19 minor courtyards, with a total of 313 rooms. The residence plan is organized in the shape of the Chinese character Xi (happiness), while the roofs have the shapes of water waves and mountain peaks. All the residence is full of details that reflect the traditional popular Chinese culture, together with traditional works of art.

A lot of the old residences built by eminent businessmen of the time have been perfectly restored and preserved. Visiting them does not only allow us to admire the structures, the decorated doors and roofs or the sculptures, gardens and bridges; but we can also find in many of them the original furniture, numerous personal effects, clothing of the time and old documents.

Immortalized in the movie “The rise of the red lantern�, by the acclaimed director Zhang Yimou. The plot takes part completely inside the residence, which belonged to a wealthy family during the end of the 18th Century.


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HOW TO GET THERE By road: from Taiyuan (capital city of the province, located 100 km to the north) there are buses to Pingyao that only depart when completely full. The journey takes one and a half hours. Most of the visitors arrive by train from Taiyuan to spend the day in Pingyao. By train: the route to follow is: night train Beijing-Pingyao. By plain: airports next to Pingyao are Taiyuan (77.25 km), Changzhi (141.90 km), Daguocun (222.70 km), Yulin (268.40 km) and Luoyang (281.59 km)

WHERE TO SLEEP Pingyao has all type hotels, including five stars hotels with breakfast included.


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A WORLD TO DISCOVER Pingyao is located around 500 km away from Beijing, capital city of China. Its paved streets, residences and temples offer a unique perspective of the everyday life during the ancient imperial China. The climate varies greatly in temperature from winter to summer. The economic activity of Pingyao is centered in the extraction of the abundant mineral veins that have been found in the region.

The Wang Residence Although is not as famous, it is more luxurious and bigger. Built between 172 and 1811 by the members of the Wang family, one of the four families that composed the Qing dynasty, it is an excellent sample of Chinese residential architecture; although it also stands out because of the multiple wood, stone and brick sculptures that decorate every room and corner of the house. Located 35 km away from Pingyao, it has an area of 150.000 square meters, of which 45.000 are occupied by 231 courtyards and buildings that form the residence of more than 2.000 rooms.

The Chang Mansion The biggest of these structures, with an area of 600.000 square meters between lands and residence, was owned by the Chang family, who worked in commerce, especially commerce of tea with Russia. It is a big estate, with several traditional family structures, wide gardens and even its own temple. The houses are arranged

in long rows, each one with their own 100 acre garden. The Chang family valued education and culture to great extent, and were devoted followers of the Confucian doctrine. That is why each space is full of sculptures, engravings of flowers such as chrysanthemum, orchids or plum-blossom, and engravings or inscriptions of poems and calligraphy. It is considered one of the main exponents of the Qing dynasty architecture.

New hHtels with Charm Not only luxury mansions have been preserved, but also typical houses belonging to the middle class of the time. Many of them have been carefully restored and transformed into hotels and hostels of varied categories. But all of them have the common feature of the respect for the original building and the care in the restoration of the wood pieces and paintings in roofs, doors and friezes, typical of the traditional houses. Also the restoration of fountains and statues in the courtyards has been exquisite.


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Dragon’s Inn

Surviving since the XVII Century Cava Baja, Puerta Cerrada and Segovia Street constitute the map of ancient Madrid, a sometimes forgotten Madrid and a city that was abandoned right after La Transisión. It is a place reflected, for example, in baroque plays and classic novels. Valentina García Plata / ROOM

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he Dragon’s Inn, located in Cava Baja, has been surviving since its inauguration in 1868. For century and a half it was the hostel of travelers and business men coming and going from Villa and Corte looking for markets, businesses and jobs. That old construction, built by the Marquis of Cuba, occupied a whole block and had place for parking carriages pulled by horses. Its corridors, facade and yard are living witnesses

Nacho Álvarez of what was usually going on in the Inn. Today, they are elements present in indoors designed by Lanea, the company in charge of refurbishing the old guest house and turning it into a contemporary hotel and boutique. The new Dragon’s Inn is a lot more than a refurbished hotel. Visiting it is traveling to the most important times of the city through a new design that includes Madrid’s identity

Highlighted. Where: Cava Baja 14 · 28005 Madrid, Spain / www.posadadeldragon.com Refurbishing and indoors: Lanea / www.lanea.es


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symbols. This is the way Lanea describes it: “our client requested a design that would make the place a hotel that could only be in Madrid and would not make sense anywhere else”. That is why the hotel revives the history of Madrid, with no to clichés.

Renovation Staying in this place even means traveling to what is left of the old Christian Wall in La Antoñita, through a restaurant integrated in the structure. The rooms and the decoration are the elements that connect the guest to the villa’s old times. According to Gelo Álvarez, “we had to intervene key parts of the structure like its facade, the stairs and corridors but, inside the rooms we could be much more creative, of course within the limits of the structure”. The ground floor is inspired in Castilla, and it is more minimalistic than the first floor, which is inspired in the Arabic roots of the

old Medina Mayrit. The second floor recalls 1561, when Madrid was designated as capital city of the kingdom by Felipe II. Making no reference to the royal family, each room brings back the sponsorship of arts in old times with, for example, glass decorations replicating works exposed in the Museo del Prado. The third floor is dedicated to a contemporary Madrid, beginning in the 50’s, mixing vintage and modernism. It has, for example, painted wallpapers and decoration elements brought from El Rastro. But not everything is based on tradition. Nacho Álvarez, photographer and cofounder of Lanea, prepared a portfolio with pictures taken ad hoc in places and monuments of Madrid. All images contain the GPS information of the places where they were taken and they symbolize an up-to-date way of inserting the hotel in the city. The whole project reflects a very conscious and creative work reinterpreting the history of Madrid in a modern and welcoming boutique hotel.


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Shopping Tour The latest idea in Madrid Madrid is one of the most important cities for Shopping in Europe. That is why all new businesses related to fashion have lots of success there. Madrid Shopping Tour has more than enough experience in the field and offers particular options for each tourist.

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he Spanish capital is the second city in Europe in shopping tourism. This is the reason why Madrid Shopping Tour, an agency specializing in shopping tourism through the creation of touristic products associated with shopping tourism, has stayed as an innovative project since 1999. According to Mar Sardá de Abreu, executive manager, all this years Madrid Shopping Tour team has enjoyed the charms of Madrid with the tourists, introducing them to the city through their shops: from the most traditional ones to the most avant-garde, from the multi-function spaces to the handmade-workshops of the best Spanish fashion designers. The creation of the shopping touristic product has been an easy work, as Madrid has an excellent material: good taste in fashion and complements, a big variety of shops and affordable prices. Taking this premise as its starting-point, Madrid Shopping Tour has designed a unique experience with private tailor-made shopping tours combined with touristic services of quality, such as accommodation, gastronomy and the best certified-touristic-guides service.

Multicultural enjoyment Madrid Shopping Tour clients come from different parts of the world, mostly from the United States, Brazil, Singapur, Russia, Argentine, Mexico and Canada. Couples, families, friends, congress members and those coming with them, all of them enjoy Madrid in a different way thanks to the innovative tours. It is a unique shopping experience through a tourist service offering the highest quality, choosing those shops according to their needs or taste and offering information about the shopping environment (history, art or life style). Mar Sardá de Abreu explains that the service is customized: “we suggest them where to buy espadrilles or luxurious shoes, souvenirs or works of art, casual clothes or haut coûture, a good book, perfume or the last trending complements.  We hear “from Madrid to the heaven”, about the Spanish capital, a sufficient ground for small and big companies to invest and improve the quality of the services and the infrastructure. The objective is that the tourists keep enjoying the good stars of Madrid.


touristic management | Mar Sarda, from Madrid Shopping Tour


Roberto Verino, Spanish fashion designer:

“I like to make clothes that make people happy” The well-known Galician designer celebrates his 25 years of experience in the field of fashion. If that is not enough, his career is still developing towards success. A success that is hidden behind each item he designs.

Adriana Morán Sarmiento

Antonio Santos

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he brand Roberto Verino is no longer related only to clothing as nowadays also includes, in addition to men and women clothing, accessories, glasses, perfumes, ceramics, tableware and even a wine that has obtained international recognition. In an exclusive interview for innova-magazine Roberto Verino reflects on his achievements, the current economic situation in Europe and fashion; and he uses his words to stress his restless love for design. For this prominent figure of the Spanish society, after 25 years of experience in the fashion industry, the greatest satisfaction is to know that “a Roberto Verino world” exists, where people trust the brand he has worked so hard for.


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“My greatest hope is to confirm that my product has a suitable showcase and that there is always someone who, after seeing that showcase, cannot resist the temptation. Selling makes me happy; probably because it gives me the satisfaction of being useful to a lot of people who love fashion and because I can make them happy”. - You have compared fashion to sport when you maintained that “fashion, like the Spanish National Football Team, also has to unite us”. Which are the strengths that make the Spanish fashion industry a reference in the world? - Spain has creative talent and also an important industrial structure. Probably we still lack a bit of business punch and, of course, an international positioning according to our capacity to produce and materialize ideas. Many years of an unsatisfied domestic market got us used to its size; now we have realized that it is not pos-

sible to become a global power if you are content with just providing for your domestic market. This is not possible even if you are France or Italy. So, using a very recent comparison, I will say as Murray said about his victory against Djokovic: we just need to believe in ourselves… - How is the company facing the current social and economic situation in Europe? - We think that the only way is to answer with proximity to the demands of our market, to be able to offer an exciting and thrilling product keeping in mind, now more than ever, the price barrier. We still trust in quality, we still take care of image and are extremely cautious with the prices. Honestly, we do not know another way to do things. We know there are cheaper things, but they are not as exclusive; and we also know that there are a lot of more exclusive things, but they are unaffordable…


in nova - What are the results obtained by being cautious with prices? - It is allowing us to overcome with good economic results the obvious stagnation of the national demand; and, in some very specific products, to grow above our most conservative forecasts. It is true that we are living hard times, but our average client has not stopped eating, buying clothes or going on vacation; they just look a bit more the price tag, but they still shop and buy when they come across something that they find interesting. Then it becomes a good investment and not a cost.

cause of new consumption habits, are going to discover us or are going to follow us in a whole new way… There is an old aphorism attributed to Plato that says that you cannot fall in love with something you have not seen; and so, we are playing with that possibility. Try to show what you do to the maximum possible amount of people. Until they don´t see it, they won´t want it”.

Export quality

In addition to his vast experience in national and international fashion shows, there are around 50 RV shops in Spain, Portugal and Mexico. Now, the designer bets on the online sales with great expectations. The reasons are more than enough: expansion and client satisfaction. “I hope this new distribution channel allows me to reach much bigger segments of the population, as it happens with other brands similar to ours, especially those clients who consider themselves fanatics of all the internet related things and also people who, because of a lack of time, or just be-

THE BRAND RV Products Women Fashion / Men Fashion / Accessories: Bags, shoes, belts… Perfumes / Sun Glasses and Prescription Glasses / Wines / Ceramics Where to buy a Roberto Verino item In Europe: RV shops are to be found all over Spain, with presence in more than 25 cities. In addition, there are five in Portugal, in Lisbon and Oporto. En América: 11 tiendas en las principales ciudades de México. More information: www.robertoverino.com


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PRIVATE VERINO Who is your favorite designer? I admit my admiration for Armani, but also for Balenciaga, Yves Saint Laurent, Marc Jacobs… What do you enjoy the most to design, clothing for men or for women? Women clothing gives me more freedom, but I think that men need me more. They are too conservative. Is there any place in the world that you would like to know? I don´t want to brag… but there are very few I don´t know yet. I would go back to Kyoto and, made to order, I would like to go on a round-theworld trip in a sailing boat… The best restaurant in the world is in… Probably in San Sebastian… Which items are essential to pack before travelling? A suit, three shirts, three pairs of linen socks, three cotton underpants, a pair of shoes and a leather belt; and a few drops of Roberto Verino pour home. What is the key to success? To be consistent every day of my life. To not let down the people that believe in you; and work… work hard all your life. Where is paradise? It is in your bed, every night when, exhausted, you think that the day has been worth it… The greatest happiness I know is the satisfaction a job well done gives.


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Sara García and her universe

IMPURIBUS We can hear classic music in a room full of materials, where fabrics, drawings, hangers, covers... outstand, Shy in front a camera, but with a firm character, Sara García open her workshop’s doors. Patricia Rodríguez Ovejero

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orn 30 years ago at Zamora, founder of IMPURIBUS, Sara is an entrepreneur in the fashion world, in the middle of difficult times for the European economy. This year she was one of the fifteen young designers chosen for the WHO´S ON NEXT, VOGUE first edition, “one of the most acclaimed stepping stones in fashion world at the moment”, according to her own affirmation. “There was a very high level. It obviously helps a lot to promote the label -she says-. So the experience has been very positive, and I will keep presenting myself to opportunities like this one in a future.” She has three collections, Método exhaustivo (“exhaustive method”), Misterios eleusinos (“Eleusinian mysteries”), Hypotenusa (“hypotenuse”, out on

Cortesía IMPURIBUS

the market this winter), and a fourth one coming: Tectónica (“tectonic”). - Which is your identity symbol? - I personally think when you ask a designer a lot “What is your inspiration...?” I think we do come from something, because of course I choose some things to give unity and sense to the collection; at the end, fashion seems something artistic to me. It’s not as much about what inspires you on each collection but the fact that, as any other artist, you have a identity mark. At the end, you look into yourself, and your influences are these ones, your interests are these ones. For me they are the architecture, industrial design, plastic arts... that’s what’s on the collections. I don’t even think about following trends, because by doing that I’d lose it. I take as a base an artistic project out of all that and I’m not afraid of losing my identity. I’m up-to-date on trends, because I also work as a teacher at the fashion school (kroom2, Madrid) and I have to stay informed about everything that’s out there, but they don’t


in nova influence me when preparing my collections, though. - How is your creative process? - This is a complicated process, as I am a bit anarchic (she laughs). Besides, I want to make a lot of things, and I do everything in parallel. I choose a starting point, as a theme to start drawing, and as I do the pattern, I have the advantage of being able to change what I have drawn and to participate in the corrections. In parallel, I investigate about fabrics to get the fabric that hangs or that has the rigidity that I need. - What do you look for in your fabrics? - I look for the quality of the natural fabrics, and I am also interested in technological fabrics. Japan, Italy, I like those kind of fabrics because I think they’re more avantgarde, the bring something new, they allow me to investigate, which is what amuses me the most, the forms and volumes they allow me to create. They have different finishing touches. I look for an innovative point. - What are you working on now, apart from your new collection? - On the web site, we are working on starting on-line selling. We don’t have a date, but it’s something we have to do to make it easier for my clients to have access to the collections. I am also getting something ready with a photographer to

prepare an artistic project (thought I can’t tell much about this). I like a lot to link things, start collaborations, not just fashion by itself. And it’s complicated, because there are not aids to carry out the projects. In Spain it’s very difficult. - How does an entrepreneur survive in such a difficult economic moment in Spain? - We don’t have a infrastructure in Spain. All this years, the industry has been disappearing. We have something about fabrics, but it’s really difficult to find them, the workshops are closing. There isn’t a network, and the people who has been getting subventions until now hasn’t made an inversion in it, but in their own companies, paying the salaries and appearing in Cibeles. Now we have to do everything again. We have to start from zero.

Hypotenusa On the eve of the launching of her new collection, Hypotenusa, Sara García reinforces her public. They’re women of different ages which prefer the IMPURIBUS mark; some even prefer buying directly at her workshop to see tailor-made and exclusive models. For now, she’s making two collections per year, but she aspires to design more timeless collections: “I think that the fashion market is saturated, and exhausted.” The catwalks are sooner every time, and the same happens with fairs. And we probably have to change the model”, she adds.


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At the end of this interview, Sara has confessed some trivial things that, as it happens with every candidate to be a star, we have to know:

She likes her mother’s stews, a great cook, as her sister.

For her sketches, she prefers the pencil over the computer.

A book: “Blindness”, by José Saramago.

She is in love with Cuenca, though she was born in Zamora.

Venice: It’s one of the destinations she hasn’t visited yet.


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Huaca Pucllana

A unique experience in Peru

Peruvian gastronomy is the result of a long and historic fusion with different influences. Dishes which have survived since the pre-Inca times and the Inca times are part of this cultural richness. Visiting Lima is a bit getting to know this variety, as you can try food from different regions of the country in both their traditional way and the fusion one. Alba Paloma Carrillo

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Courtesy Huaca Pucllana

t Lima, inside the archeological complex of Huaca Pucllana, ancient ceremonial and administrative centre of Lima culture, from Vth century, we can find the restaurant Huaca Pucllana, serving from traditional dishes following grandmother’s recipes, to creative stews coming up from the chef Marilú’s ideas, always with the base of the traditional Peruvian cooking’s flavor, but presented with a much more friendly style towards today’s world. “Contemporary cooking” is the restaurant’s proposal, as Mister Arturo Rubio, owner of the place, told us.

The restaurant is nearly ten years old, and its owners have changed in this time, but it has always kept a unique model regarding the administration, as being in a historic setting commits it to enhance it, to which it designates a part of its sales. And it really worths it. The sight from the main room towards the archeological monument is great, and it is remarkable how well cared it is.. About the traditional food that we can found at the restaurant, Rubio told us that they are their own recipes, saved from the memories of food


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COORDINATE The Huaca Pucllana is in Lima, at the Miraflores district. It is 5 minutes by car from thecentral Park of Miraflores, and 20 from the Plaza de Armas of Lima.

at home, grandmother’s or mom’s food, as his more-than-once-praised ají de gallina, which was his grandmother’s recipe. “The best ají de gallina is that one of one’s mother or grandmother, there are always those nostalgic memories.” But this one is only an example. Here they have into consideration the historic traditional recipes and they stay on the menu. The manager tells us that it is impossible to take out of the menu dishes such as the ceviche or the cau cau, a very traditional dish made with beef’s insides, or even the cuy (Guinea pig) cracklings, quite accepted, even though a lot

of people told him that it was insane serving a dish made with cuy in a five-star restaurant. Today, it is a success.

CLASSICS Fusing Peruvian flavors with techniques different from the Peruvian tradition is the house specialty. We can find a duck risotto with the flavor of the “arroz con pollo” (“rice with duck”), a classic from Chiclayo gastronomy (Chiclayo is a seaside city at the North of the country), with the body and humidity of risotto.


gourmet | Arturo Rubio clarified that part of its success is also the respect for the traditional dish, which has to be served as it is and always has been, calling it by its name, too. The contemporary dish comes out from creativity, and could keep changing, but we can not call it with the traditional dish’s name. “I wouldn’t call “rice with duck” the duck risotto I make.”

THE MOST ORDERED About the star dish, the one that we must not forget to order when coming, he said that there are several dishes which are ordered a lot. And even though they change the menu every three months, aproximately, it is impossible to take them out of it, as people asks for them. The cau cau or the duck risotto are good examples, or the famous ají de gallina, or even a meagre dish in a red quinoa crust, where you can find a difference of textures between the juicy fish inside and the cracking quinoa crust covering it.

PERUVIAN GASTRONOMY Peru is the country with the highest number of typical dishes in the world (491), winning the Record Guinness in 2007. They are in their majority dishes with a moderately complex to high difficult elaboration.

About the restaurant’s wine cellar, we can say that it is one of the most complete of the ones in Lima, being one of the Peruvian business accredited by Wine Spectator, famous publication awarding certificates to the best cellars.


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Place to be

Dream places for unforgettable nights SHANGHÁI: RESTAURANT EL WILLI El Willy, Happy Spanish Restaurant was created in 2008 at a colonial house at the heart of the French neighborhood of Shanghai. A creation of the Spanish chef Willy Trullas Moreno, El Willy is a restaurant serving contemporary Spanish food and specializing in modern tapas and Barcelone-style rices. It is situated in the centre of the city, in a building called “The Bund”, and old historic building from 1902. It was working before for four years at the French neighborhood. El Willy is focused on traditional Spanish cuisine, contemporary tapas and rices with a fun touch. The structure of the menu follows the Chinese culture of Yin Yang for food. This means that every dish is designed to be shared with the family and easily eaten with chopsticks.

Where: 5/f, 22 Zhongshan Dong Er Lu, Shanghai. www.shanghai-today.com

Unmissable: Traditional gazpacho with accompaniment Ingredients: 2 medium-size red tomatoes, 10 g of white onion, 10 g of green pepper, 4 g of garlic, 15 ml of red wine vinegar, 6 g of hard bread, 40 g of peeled cucumber, 12 ml of extra virgin olive oil, salt and pepper. Accompaniment: 5 gr of diced: green pepper, red pepper, onion, cucumber and croutons. Presentation: Serve the gazpacho in a bowl, with the accompaniment on a side so the consumer can serve them as hi/she likes.


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PORTUGAL: VILLA C, HOTEL & SPA 41 rooms and 2 suites await tourists with good taste and loving comfort. It is the Villa C Hotel & SPA, a four-star hotel on the left bank of river Ave, in Azurara, Vila do Conde, Portugal. Modern and welcoming spaces with all first-category services combine in a minimalist environment with some classic details. This space includes the guest, showing him the attractions of river Ave and the city Vila do Conde. However, one of its most important attractions is its Health Club and Spa. With an in-doors heated swimming pool and a jacuzzi, a relax area and a gym. The gym has the latest technology, with equipment for cardiovascular exercises.

Where: Av. Mouzinho Albuquerque. Azurara, Vila do Conde - Portugal. www.villachotel.com To eat: Restaurant “Nutmeg�, where good taste in decoration prevails in the preparation of the dishes, willing to serve the best of the traditional Portuguese cuisine and international specialties.


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tendencies |

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Jorge Golval and Leo Millares in Alma Antonio Jesús Luna

Courtesy: ROOM

In a world full of mutations and contradictions, we have to think in a different way. This is the philosophy of the French architect Bruce Ribay and of the Spanish designer Jorge Goval. A Madrilenian who prefers a handcraft process over the industrialization of design, and who is convinced that “exclusivity has its roots only on the value of what’s hand-made”. Sculptor and architect, too, actually, Goval is a contemporary crafts-

According to Goval, the sinuous line of this furniture refers to a woman’s body, thanks to its sensuality. And this is the woman who Millares has drawn. Un tribal tattoo which, as a bas-relief, goes along the table as if it were along the femenine body hidden in these thermo-made Corian plates glued ones with the others. The result is a unique piece of art rethinking the concept of “craftswork”, putting

man, interested in new technologies and attracted to materials such as carbon, technogel or Corian. Under the tag of Fanstudio, Jorge Doval has started 99 PROJECT, a project investigating that blurry space between art and design, and in which he has brought along artists of the graffiti, sculptors, photographers and craftsmen. He had given to all of them his different collections for them to “manipulate” and carry to their own creative areas. Actaully, the Alma (“Soul”) series on this page is the Laminart collection revisited by the Argentinian tattoo-maker Leo Millares.

it between aestheticism and being functional, between the sculptoric line and the ergonomic speech. Between the contemplative and the useful.


Innova Magazine - Year 1 - No. 2 - October 2012  

Lisbon The capital city of Portugal is a place where all tourists should go. It’s a unique city that mixes 800 years of many cultural influe...