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The Authors The Authors in thisinbook this book have donated have donated all royalties all royalties to Marketers to Marketers for Good. for Good. For more For more information, information, pleaseplease visit www.MarketersForGood.org visit www.MarketersForGood.org

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TREND SETTERS The World's Leading Experts Reveal Top Trends To Help You Achieve Health, Wealth and Success!

Are YOU a TRENDSETTER? By definition, a Trendsetter is not a follower. So, what is a Trendsetter? Is it a leader? Leadership can mean leading in thought, word or deed, or some combination of all three. In the Business World, thought has no future if bounded by inaction – commonly referred to as ‘analysis paralysis’ – so thought and deed are invariably intertwined. Now combine those two with the ‘word’ portion of the trifecta of thought, word and deed, and now…we have the prospect of leadership and success. So, are you a Trendsetter? You may be. There is no prescription for one, but you can compare your goals and achievements with the benchmarks made by those in this book. In this book, we give you a number of our Celebrity Experts® who are Trailblazers and Trendsetters. They have done it! These are successful experts who made their mark and share with you how they and their concepts developed. Can Trendsetting be emulated? Absolutely, but you, yourself, will have to personally work through the stages of thought, word and deed…just like these leaders have. May you be crowned by your definition of Success! What you get by achieving your goals is not as important as what you become by achieving your goals. ~ Zig Ziglar

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amazinG remarkaBle Businesses - dominaTe Their markeTinG!

ChAPTER 19 AmAziNg rEmArkABLE BuSiNESSES – dOmiNATE ThEir mArkETiNg! By JAMEs P. (JiM) EnGEl

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ew Customers, Thousands of Them – Wanting to Buy from You… One Problem…They Don’t Know You Exist….Yet!!!

You Will Find Out Here: The Top 4 Most Powerful Secret Formulas that the Top 2% of Businesses in the World Use to Dominate, and How You Can Help Those Unlimited Amounts of New Customers Find You, and Buy from You – Now! The Simplest and Most Efficient Way that I can Teach You How to Attract Unlimited Amounts of New Customers is to Answer What You and Every Business Owner Always Wants to Know: Question: What Are These Top 4 Most Powerful Secret Formulas? 1. Eyeballs + Hearts + Brains = $$$$$$ Dollar Signs $$$$$$ 2. Q.Q.R.: Quality, Quantity, Repetition…(of Your Message). 3. The Most Powerful Law in the Universe: “The Law of Reciprocity” 4. The “Power of FREE” (Always Give Your Customers Massive Value!) ** By the End of this Chapter You will Also Understand why I Give 181


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Away $3,478.00 in Free Gifts to My Best Prospective Clients!! I’ll Give You a Hint: It Relates to the # 3 Most Powerful Secret Formula – “The Law of Reciprocity” More on This Later… But, Before I Open up Pandora’s Box and Share these Business Transforming Secrets with You, I would like to see if You have any of these Business Owner Pain Points that I find by Talking to Thousands of other Business Owners Just Like You! Talking to Business Owners Today, You Hear the Exact Same Half a Dozen or So Pain Points – ALL of which Go Away with Proper / Successful MARKETING: These Business Owner Pain Points Are: 1. Our Business is Down with the Economy! 2. How Do We Fill Our Slow Times During the Day, Week, Month, and Year? 3. We Don’t Know HOW to Market / Advertise! 4. We Don’t have TIME to Market / Advertise! 5. We Don’t have SERIOUS MONEY / $100K + to Market / Advertise! 6. We Don’t have ENOUGH CUSTOMERS Calling or Walking In Like we Used To! 7. We Can’t Cover our Overhead and Make a Decent Profit!! 8. I Don’t Know if I can Continue Like this, or If I Even Should Keep the Business Open! Any or All of These Challenges Sound Familiar to You as a Business Owner? I am guessing You have experienced Many of these Challenges if You are Striving to have a Top 2% “Amazing Remarkable” Business! Alright, enough of the Challenges and onto the Record Breaking Success You Deserve in your business. Let’s get down to Brass Tacks with – “The Top 4 Most Powerful Secret Formulas to Business Success”:

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SECRET FORmULA #1: Eyeballs + Hearts + Brains = $$$$$$ Dollar Signs $$$$$$ The Formula for Attracting an Endless Supply of New Customers is: Eyeballs + Hearts + Brains = $$$$$$ Dollar Signs $$$$$$. This Formula, or Equation as it were, is what the 95% of Businesses that Failed…. Never Even Considered: It is Completely Missed by Most Every Business Owner to the Shock and Horror of Top 2% Business Owners! Eyeballs: is the Amount of People that See Your Message. This Must Be Tens of Thousands or Hundreds of Thousands….NOT Whom ever Happened to be Driving by Your Business!!! (Or Whomever Saw Your Flyer). “The Law of Large Numbers” DOES Apply Here!! Next is Hearts: You MUST get them Engaged Emotionally!! This is Achieved with Your “Amazing Remarkable” Offer. If they Don’t get Excited to Buy, They Will Not Buy!! YOU MUST HAVE AN “AMAZING REMARKABLE” / “IRRESISTIBLE OFFER”!!! In the Earth Shattering Book: “The Irresistible Offer” Author Mark Joyner Explains what an Irresistible Offer is by Stating: “The Irresistible Offer” “Once you get it, you’ll be absolutely and utterly unstoppable. It would be impossible to fail!” “The “Irresistible Offer” is an identity-building offer central to a product, service or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up!” The irresistible offer cuts through all of the noise and clutter. It creates an itch that the buyer has to scratch. Such an offer makes doing business with you so easy and obviously beneficial that you stand out clearly from the crowd. People remember you. People can’t move quickly enough to

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give you their money. The irresistible offer sparks the customers imagination and creates an urgent, got to-have-it-now BUYING FRENZY!!” Wow, No Further Explanation Needed Here! LASTLY; After Hearts Comes Brains…..After Someone See’s Your Message, THE EYEBALLS, and Gets Attached Emotionally, THE HEART, they will Need to back it up Logically with THEIR BRAINS before they will Open Their Wallets and Buy from YOU!! With Your “Amazing Remarkable” Completely “Irresistible Offer” (Per Mark Joyner once again) You Must Answer “THE BIG FOUR QUESTIONS”: A client will buy from you ONLY if you answer their Inner Dialogue of these Unspoken BIG FOUR QUESTIONS: The Big Four Questions Are: 1: What are you trying to sell me? 2: How much? 3: Why should I believe you? 4: What’s in it for me? P.S. In Future Chapters I will Go Much More Deeply into the Magical Marketing Mystery of: “5W’s and an H”: “What, When, Where, Why, Who, and How” to Show You how to be “Amazing Remarkable” to Your New Customers! ****** The Fatal Mistake Most Businesses Make with Secret Formula #1 is they NEVER Get Adequate EYEBALLS Looking at their Offer!!! At “Amazing Remarkable” it is Our Job and Only Goal to get Your “Amazing Remarkable” / “Irresistible Offer” out to 300,000 Local Consumers – That is 600,000 EYEBALLS!!! Number of Eyeballs Looking at Your Offer is KING! Erasmus of Rotterdam once said: “In the Land of the Blind….The OneEyed Man is King.” If the One-Eyed Man is King, What does 600,000 Eyes Make You?? $$$$$$ 184


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If You Really Get This and Really Do This: EYEBALLS + HEARTS + BRAINS = $$$$$$$ You will be Completely Unstoppable as a Business and Achieve Any and All of Your Dreams and Goals!!!

SECRET FORmULA #2: Q.Q.R. : Quality, Quantity, Repetition...(of Your Message) YES, it All Boils Down to Q. Q. R. The First Q Represents: QUALITY OF YOUR MESSAGES!!! You Must have a Quality Message with an Amazing Remarkable / Irresistible Offer!! Without a Quality Message to Begin with, Your Offer will be Completely Tuned Out by Extremely Busy “Would-Be” Consumers! QUALITY IS KEY # 1 !! The Second Q Represents: QUANTITY OF YOUR QUALITY MESSAGES. You Must have Many Messages, In Many Different Formats, and In Many Different Marketing Mediums if You Really want to Dominate Your Market!! QUANTITY IS KEY # 2 !! Lastly, The R Represents: REPETITION OF YOUR QUALITY & QUANTITY OF MESSAGES, OVER A LONG PERIOD OF TIME!! AGAIN, You Must have QUALITY MESSAGES, MANY MESSAGES, In Many Different Formats, and Many Different Marketing Mediums….REPEATING THEM OVER A LONG PERIOD OF TIME if You Really want to Dominate Your Market!! REPETITION IS KEY # 3 !! 185


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Q.Q.R.: QUALITY MESSAGES, QUANTITY OF QUALITY MESSAGES, REPETITION OF QUALITY & QUANTITY OF MESSAGES OVER A LONG PERIOD OF TIME = COMPLETE AND UTTER MARKET DOMINATION!!!!!!!!!!!! Here’s the “Secret Within the Secret” Right Here: Q.Q.R. Is the #1 Best Predictor of Business Success over Business Failure. If You get This Q.Q.R. Formula Right, the others are a Bonus!!

SECRET FORmULA #3: The Most Powerful Law in the Universe: “The Law of Reciprocity” “The Law of Reciprocity” – AKA: Also Known As: “The Golden Rule” Childhood Lesson. “You Reap What You Sow” Religious Belief. “Quid Pro Quo” Latin “Something For Something” Latin Translation “Karma” Cultural Belief “You Scratch My Back, I’ll Scratch Yours” Working Class Definition “Yin & Yang” Eastern Cultural Belief “A Good Exchange in Value for My $$$ Dollars” Customer Belief My Mentor Always States it as:

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“Being a Student of the Painfully Obvious” Common Sense If You Really get to the Heart of the Matter – Emotions, Thoughts of Value, Balance, Fairness, This is Really what Everyone – Including You as a Business Owner, and Your Customers / Clients are Looking for as Well: Reciprocity!!! Massive Deposits into Others emotional and Financial Bank accounts Really Do Pay Off!! Give them a Fair Shake, Maybe Even Over-the-Top Value on Your End – and You’ve Got a Customer for Life!! Look Yourself in the “Business Owner Mirror” and Ask Yourself: Am I Delivering Over-The-Top Value, an – “Amazing Remarkable” / “Completely Irresistible Offer”?? If Not, Create an “Amazing Remarkable Offer” Immediately and See Your Profits Soar!! Possibly the Best Book Ever Written on the topic of being “Amazing Remarkable” or “Completely Irresistible” was just written by Marketing Master – Guy Kawasaki in his Masterpiece Book: “Enchanted!!” Being “Enchanting” is how Guy took Apple to the Top of the Marketing World and being “Enchanting” / “Amazing Remarkable” / “Completely Irresistible” is how You will take Your Business to the Top as well!!

SECRET FORmULA #4: The “Power of FREE”! (Always Give Your Customers Massive Value!) Lastly, and Ironically – Possibly the Very First Questions You Should Think About Are: Q1: Do I Really Enjoy My Business and Attracting Hundreds or Thousands of New Customers? Q2: If Someone Showed Me the Way to Double, Triple, Quadruple My Business – Would I Jump on it and Make it Happen? Better Yet, What if they could Do It For Me? 187


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Q3: What is my LTVC: “Lifetime Value of a Client?” Meaning: Dollars a Client Spends with me a Year – ie: $1,200 ( X ) Times the Average Amount of Years I Retain a Client – ie: 30. Do the Math………$1,200.00 / Yr. X 30 Years = LTVC of $36,000.00 Knowing that Your Lifetime Value of a Solid Customer is $36,000.00 – Answer the Following Questions: Q4: What Would I Be Willing to Pay for a New Client? Many New Clients? Q5: If I Gave Away Some of my Goods and Services for Free, How Many New Clients Could I Attract? In his Book: “FREE – The Future of a Radical Price” Author Chris Anderson – Also the Author of the New York Times Bestseller “The Long Tail” Chris Lists Fifty Business Models Built on FREE. Want a Shocker? Most of the Companies that Started out “Giving it Away – for Free” are Hundred Million and Billion Dollar Companies. Please See if You have heard of Any of these Companies: Google

Travelocity

Microsoft

Match.com

Apple

Craigs List

Amazon

Costco

Adobe PDF

LinkedIn

eBay

Zillow

Skype

TurboTax

Services Such as: Free $100.00 to Open Checking Acct. Free Software with Computer Free Internet Search Forever! Free First Night’s Stay Free Shipping for Orders over $25 Free Meals for Kids with Adult Free Cell Phone, Charge for Minutes 188


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These are All some Pretty Amazing Companies and Many are Now Billion Dollar Plus Companies, but one of my Personal Favorites was Featured in “INC. Magazine” Cover Story – July / Aug. 2009 in which it Told the Story of Larry Leith – Owner of 18 “Tokyo Joe’s” Restaurants in Denver, CO. These 18 Restaurants Now Average $1.3 Million Each per Year in Sales, but the Humbling Back Story is that Larry Leith was “Beyond Broke” – as he states in the Article; Paying his $1,000.00 Home Mortgage on his Credit Card the Day of Opening his First Restaurant– So he put out a Coupon Mailer that Lunch and Dinner on Day One were FREE!!! RESULT? “Tokyo Joe’s” Ran out of Food by 7:30pm after serving nearly 800 Meals…and with That a Vibrant, Loyal Following Was Born!! 13 Years and 18 Restaurant Locations Later…Not to mention the $23,400,000.00 in Annual Revenue – Larry Leith Still Looks to that First “FREE Food Day” as his Best Decision Yet! What Could You Do at Your Business to Create an “Amazing Remarkable” Offer like Larry and Build a “Tribe” (Seth Godin’s Book) of “Raving Fans” (Harry Beckwith’s Book) and Customers? Q6: If Someone Brought 100 New Clients to Me and My Business – How Many Could I Retain? #__________ Honestly Jim, Are You Really Asking Me this Question as a Confident Business Owner? Yes, The Answer is Yes – and I will Tell You, Answering this Question is Trickier than You Think!!! Why? FACTS, Let’s Cut the B.S. and Look at FACTS: FACT 1: You have Done Your Math and Figured out that Your LTVC / Lifetime Value of a Customer is: $___________ FACT 2: You Know (NOW – After Reading this Chapter) That Many of the Largest Companies in the World Started with an “Amazing Remarkable / FREE” Offer. FACT 3: You Know (NOW – After Reading this Chapter) That an 18-Restaurant Chain with $24.3 Million in Annual Revenue Started on their First Day with Free Food All Day! 189


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FACT 4: You Now will Know that there is a Firm like “Amazing Remarkable” that can Bring You Hundreds or Thousands of New Customers… Quickly – Through 58 Different Marketing Channels and Technologies. FACT 5: NOW, Take Your Average LTVC ( X’s) Times Hundreds of New Customers and Honestly Tell Me that is a Number that Excites You!!! This Number Will be FACTUALLY in the Hundreds of Thousands to Millions of Dollars!!! $__________________ We are getting Close to the End of our Life Altering Business Success Transformation and I have just shared with You – The Top 4 Most Powerful Secret Formulas that the Top 2% of Businesses in the World Use to Dominate, and How You Can Help Those Unlimited Amounts of New Customers Find You, and Buy from You – Now! I would Like to Do Two Last Great Things for You as a Future Top 2% Business Owner: NUMBER 1: Share with You some Insights from a Few $100 Millionaire Marketers…and One Billionaire: Mr. Dan Kennedy – $100,000,000.00 Marketing Genius – Quotes (Paraphrased): “The Person that can make the Customer come through the Front Door has the Highest Value!” “The Worst Number in Marketing is 1! Having 1 Marketing Strategy Always Fails. Having Multiple Marketing Strategies Sells…and Many Marketing Strategies Sells Big!!” “The Difference between Broke and Rich boils down to Marketing!” “Invest Heavily to Get Clients – this will give You Income at Will, a Toll Booth type of Wealth Generation!” “The Doing of the Thing is the Least Valuable of All Things in the Business!! Riches are Found in “Marketing That Thing” VS. “Doing That Thing!” 190


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D.O. Flynn: (My Personal Favorite Quote) “The Haves and the Have-Nots can be Traced Back to the Dids and the Did Nots” Bill Glazer – Top 5 Marketer in the World:“If You want the Same Mediocre Results as 95% of All Entrepreneurs and Business Owners – Then just follow the Herd” Peter Drucker – Process Management Genius / Pioneer: “The Best Way to Predict Your Future is to Create It!” The Worlds First Billionaire – John Paul Getty: “I would Rather get paid on 1% of the Efforts of 100 People than 100% of my own effort.” NUMBER 2: Even More Importantly – Prove To You that I Practice What I Preach – By Proving to You that: The Most Powerful Laws in the Universe are “The Law of Reciprocity” and “The Power of FREE” by Always Giving Your Customers Massive Value! I have a “Dozen + 1” FREE Gifts I would Like to Give to You that have a Value of $3,478.00!! 1. $1,000.00 Free Local Marketing for Your Business. 2. Free $500.00 Video Shoot for You and Your Local Business. 3. “Google Search Engine #1 Ranking Secrets Revealed” 29-PageWhite Paper. 4. “Social Media Secrets” 31-Page White Paper. 5. $1,000.00’s of Dollars in Free / Discounted Local Goods & Services. 6. “Secrets of the Millionaire Mind” Book by Harv Eker. 7. Multi-Media Computer Disk with Latest Customer Presentation Technology. 8. “10-10-4 Video Secrets FAQ’s & SAQ’s” 11-Page White Paper.

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$1,000.00 $500.00 $100.00 $60.00 $1,100.00 $20.00 $27.00 $50.00


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9. “Pre-Meditated Success” – “Success Secrets of a Simple-Minded Irishman”Book by Tom Murphy. 10. Free Audio Download of this Book Chapter: 11. “Secrets to Shooting Compelling Video” White Paper. 12. I am an “Amazing Remarkable” Ahwatukee Business Owner and I would Like to Write a Book Chapter like this for my own Business / Customers. (Notes, Instructions, Webinar, TeleSeminar, CD, DVD) 13. I am an “Amazing Remarkable” Business Owner in Ahwatukee and I would Love You to Send Me One of Your “Wow Boxes” Please Do!!

$30.00 $15.00 $30.00 $450.00

$96.00

*** Bonus: After Studying All of These “Dozen Plus 1” Marketing Gifts from “Amazing Remarkable” – Please Call me Directly – Jim Engel at 480-505-2525 and I will get You a Copy of “Enchanted” by Guy Kawasaki!! Congratulations!! Your Business Life Will Never Be the Same After Learning these Concepts!! FOR yOUR “POWER OF FREE” gIFTS – gO TO: WWW.AmAZINgREmARkABLE.COm/TRENDSETTERS

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About Jim “James P. (Jim) Engel: Creator and Owner of Four Businesses Built from $0 to over $1 Million in Earnings a Year from Each Business. Creator and Owner of the # 1 Ranked Mortgage Branch at his Firm in the State of Arizona for 12 Years. Creator and Owner and Ranked # 1 Real Estate Office in the Country out of 125 Real Estate Offices – Generating Earnings of $1 Million Dollars a Year from Each Business!! Previous to his 12-Year Ownership of these businesses, Jim was ranked #1 Stock Broker at his Stock Brokerage Firm and Retired Exceeding his Firms Goals 15 Times Over. With these Amazing Achievements came A lot of Hard Work and ALOT of Hours… BUT, This Isn’t About Jim….It’s about YOU…. and Your Business Going Forward… There’s Only ONE KEY ASPECT (MARKETING) that Jim credits All of his Success to more than ANY other factor. Ultimately, He decided to walk away from his old businesses and start a New Business solely focusing on that ONE KEY ASPECT (MARKETING) to which he owes all of his success…to Benefit Your Business!! For Your “Power of FREE” Gifts – Go To: www.AmazingRemarkable.com/TrendSetters Unknown: “Everyone who Makes A lot of Money Defies the Industry Norms and Enjoys Doing it!” James P. (Jim) Engel: Jim@AmazingRemarkable.com OR 480-505-2525 OR www.AmazingRemarkable.com Twitter: Amazing_Remark http://twitter.com/Amazing_Remark FaceBook: Amazing Remarkable http://www.facebook.com/pages/Amazing-Remarkable/211087597136 YouTube: AmazingRemarkable http://www.youtube.com/userAmazingRemarkable?feature=mhw4 LinkedIn: Jim Engel http://www.linkedin.com/pub/jim-engel/15/14a/922 www.AmazingRemarkable.com www.AmazingRemarkableDealsAhwatukee.com www.AmazingRemarkableTV.com www.AhwatukeeTV.TV 193


TRENDSETTERS FEATURING James (Jim) P. Engel: Creator and Owner of Four Businesses Built from $0 to over $1 Million in Earnings a Year from Each Business. Creator and Owner of the # 1 Ranked Mortgage Branch at his Firm in the State of Arizona for 12 Years. Creator and Owner and Ranked # 1 Real Estate Office in the Country out of 125 Real Estate Offices – Generating Earnings of $1 Million Dollars a Year from Each Business!! Previous to his 12-Year Ownership of these businesses, Jim was ranked #1 Stock Broker at his Stock Brokerage Firm and Retired Exceeding his Firms Goals 15 Times Over. With these Amazing Achievements came A lot of Hard Work and ALOT of Hours… BUT, This Isn’t About Jim….It’s about YOU…. and Your Business Going Forward… There’s Only ONE KEY ASPECT (MARKETING) that Jim credits All of his Success to more than ANY other factor. Ultimately, He decided to walk away from his old businesses and start a New Business solely focusing on that ONE KEY ASPECT (MARKETING) to which he owes all of his success…to Benefit Your Business!! For Your “Power of FREE” Gifts – Go To: www.AmazingRemarkable.com/TrendSetters Unknown: “Everyone who Makes A lot of Money Defies the Industry Norms and Enjoys Doing it!” James (Jim) P. Engel: Jim@AmazingRemarkable.com OR 480-505-2525 OR www.AmazingRemarkable.com Twitter: Amazing_Remark http://twitter.com/Amazing_Remark FaceBook: Amazing Remarkable http://www.facebook.com/pages/Amazing-Remarkable/211087597136 YouTube: AmazingRemarkable http://www.youtube.com/userAmazingRemarkable?feature=mhw4 LinkedIn: Jim Engel http://www.linkedin.com/pub/jim-engel/15/14a/922 www.AmazingRemarkable.com www.AmazingRemarkableDealsAhwatukee.com www.AmazingRemarkableTV.com www.AhwatukeeTV.TV

The Authors in this book have donated all royalties to Marketers for Good. For more information, please visit www.MarketersForGood.org DESIGNED AND PRODUCED BY CELEBRITYPRESS WWW.CELEBRITYPRESSPUBLISHING.COM Printed in the USA

TREND SETTERS

JAMES (JIM) P. ENGEL

TrendSetters  

Jim Engel, Amazing Remarkable

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