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Hands-on Online Promotion: An Amb:IT:ion Scotland workshop by Inner Ear

1. Introduction to Inner Ear We will outline what we do as a company and introduce the following hour's workshop: a guide to free and effective online tools you can use to improve your online presence with an emphasis on three core elements of web 2.0 (and social media): RSS, tagging and embeddable media.

2. Basic blogging To begin, log into your GetAmbiton Ning profile, which will serve as your own blog for this session into which will add content, embed media and manage RSS feeds. We'll discuss the term 'blogging' in its various forms and the uses for RSS feeds from your blog. Write a short post on your ning profile as a comment and we’ll explain the different ways to add content to your Ning profile, blogs and content managed websites in general.

3. Flickr and images Go to Flickr and search for images using tags such as “getambition” and “Dundee”. Then we’ll try searching Creative Commons-licensed images. Download this photo to your desktop and then we can upload it onto the Ning page. On your profile page go to Add a Photo and browse to your desktop for the downloaded pic and upload. Fill out the relevant information including tags. We'll discuss the concept of tagging. You can also link to images, and there are relative advantages and disadvantages over embedding.

4. Issuu and online books Issuu, like and, is a platform for hosting and displaying online books. Each platform has its own characteristics. In Issuu, we’re going to search for “Hands-on Online Promotion”. Either search by name or by the “getambition” tag. When you find the result, click on the PDF doc, go to the embed button at the top left hand side of the page. Grab the embed code and copy it. Then, go back to your Ning profile page and post a comment by pasting the embed code into the 'Comment on my profile' box. You will see the document appear on your page. We'll discuss the best ways to use such documents on sites like Issuu on a blog or website.

5. YouTube and web videos Go to YouTube and search for the term 'getambition'. Find a video then copy the embed code of the video and put it onto your Ning profile as a comment. You'll see the video appear in a similar way to the Issuu PDF. We'll talk to you about YouTube, Vimeo and other video sharing platforms, and how they are best used within a social media strategy, again with an emphasis on good use of tagging.

6. Tagging and search terms Tags provide an effective way of searching for content. They can be used in a variety of ways to describe, locate and link items. We will illustrate an example of this with shows on Radio Magnetic. Descriptive tags can be applied to many items in social media.

7. Uses for Twitter Everybody is talking about Twitter. Still. There’s still a big buzz about this platform, which can be used highly effectively for social media marketing, reputation monitoring and market research. Go to Twitter. We'll discuss the best ways to use it with your specific blog or forum. Search in Twitter for 'getambition'. Then lets do a search for some other terms: go to UK trending topics and find a popular topic. We’ll compare hashtags and search terms. Return to your page on the Getambition Ning. Search in Apps on the left-handside. Go to Add Apps and add the Twitter Tracker to your page. It'll ask you for terms that you'd like to track, do this and have a look at the tweets coming in. We would suggest tracking the term 'getambition' here. We’ll show you how you can create Twitter widgets to display filtered content. Finally, we will show you how the service can link your social media presence.

8. Facebook fan pages and groups Visit Facebook. We'll discuss with you the differences between fan pages, personal profiles and groups, outlining the pros and cons of each. We'll then show some examples of effective Facebook activity by searching for Radio Magnetic, The Reading Rooms and National Theatre of Scotland (amongst others). We'll then talk about the best ways to engage and interact with others on Facebook. 758951.3444353532..1

9. RSS feeds and aggregation Ning has a useful app for aggregating up to five RSS feeds. We'll add this app to our Ning profiles and then enter several RSS feeds from some of the platforms that we've looked at today, such as Flickr, Facebook and the one we're going to end with, Delicious. We can see how these feeds are drawn together, or aggregated, into one feed. You could do this with any RSS feeds, including feeds from your own blog or Twitter. You can then subscribe to that RSS feed, or even aggregate it with other feeds! This is a useful way of combining information from different people, news sources or organisations.


Delicious and social bookmarks

To conclude, we’ll look a how tagging and RSS feeds work in the social bookmarking platform Delicious, where we’ll also give you links for a wide variety of useful social media links and resources.

Hands-on Online Promotion with GetAmbition  
Hands-on Online Promotion with GetAmbition  

An Amb:IT:ion Scotland workshop by Inner Ear. How to use free online tools to help you market your organisation effectively online through s...