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STAY PASSIONATE With New Courses
YouTube and Video Marketing
Google for Real Estate
iPads for Agents
Juanita McDowell 1
Table of Contents Webinars MARKETING Maximum Marketing Minimum Dollars ................................................................. 3
Social Networking for Agents Blogging for Business I .............................................................................. 4 Blogging for Business II ............................................................................. 5 What’s This Social Media My Kids are Talking About? ....................6 Marketing Online Using Twitter, Trulia & Facebook ........................ 7 Facebook for Beginners ............................................................................ 8 Facebook Unleashed! Relationship Marketing at its Best .............. 9
WEBINARS Fifteen Must-Have Applications........................................................... 10 Twitter Marketing .................................................................................... 11 Understanding, Leveraging, & Maximizing LinkedIn ...................... 12 How to Set-up and Customize a YouTube Channel ........................ 13 How to Market Online Using Video .................................................... 14
INFORMATION TECHNOLOGY iPads for Agents ........................................................................................................... 15
Software Applications for Agents Creating a Real Estate Brand (Microsoft Word®) ......................................16 A Better Outlook (Microsoft Outlook®) .....................................................17 Persuading & Performing with Power (Microsoft PowerPoint®) ...............18 DIY Marketing & Branding with PowerPoint .............................................18 The Power of Excel (Microsoft Excel®) .......................................................19 Google World I for Real Estate Agents ......................................................20 2
Google World II (The “Hands-On” Workshop) ...........................................21
REAL ESTATE INDUSTRY FHA: Just What an Agent Needs to Know ..................................................23 So Much More Than Credit .......................................................................24 New RESPA Regulations (GFE & HUD-1 Review) ........................................25 A GFE Overview: Line-by-Line ....................................................................25
INSTRUCTOR BIO ........................................................................................... 26 InMotion REI Students Speak Up ................................................. 27
Marketing Maximum Marketing, Minimum Dollars Description: Do you want to grow your business without spending a fortune? Then you don't want to miss this class crafted for the savvy and thrifty individual. This course will teach you how to design and implement a powerful marketing plan while staying on a budget. Students will learn the best places to network online and offline to get leads and grow their real estate business. Partial List of Topics: How to implement a powerful marketing plan while staying on a budget How to identify the right market niche How to become the “purple cow” in the real estate marketplace and stand out in a crowd Ten (10) FREE ways to drive traffic to your website How to cultivate relationships with your “raving fans” How to leverage e-mail lists, websites and online PR to build your business How to use traditional tactics like magazine, radio and TV advertising Student Option: Laptop computers are welcome but not required. Extra from InMotion: Each student will receive a copy of the presentation. A demo of the Logitech 9000 Webcam will show students how to send a video email to a prospect or client instead of a plain text email. Seminar Length: 3 Hours
Blogging for Business I Description: Are you ready to take your real estate business to a new level? This class will teach you the true value of having a blog to generate real estate leads and how to use this technology to drive more traffic to your website. Students will learn how to set up a blog using a free publishing tool, how to create a blog posts, how to design a header and how to create a team blog for real estate business purposes. Students will also learn how to publish a blog for *free* and how to establish themselves as an expert in their niche while making money from their blog. Partial List of Topics: How to set up a blog How to select the best blog publishing tools How to use a blog for real estate leads How to add video to your blog How to use Wordtracker tools to find keywords and niche subjects How to network and link yourself to others Top Ten Blogging tips How to make money from blogging Student Option: Laptops are welcome but not required. Extra from InMotion: Each student will receive a copy of the presentation as well as a Blogging Resource Guide to use after the class. Seminar Length: 3 Hours
Blogging for Business II Description: This interactive class is for anyone who already understands the concept of Blogging but needs a blueprint to success in the blogosphere. Students can bring their laptop to this class so that they can create or tweak their privacy settings and add special features, such as an Opt-in box. Many people start blogs but they do not properly size and load their image and videos. This class will teach students the importance of tools like Irfanview, Audacity (for podcasts) and other freeware that will make the blogging journey a smooth one. Partial List of Topics: How to set up your blog so that itâ€™s SEO-friendly How to determine your blogâ€™s settings How to configure comment notification How to add an RSS or Atom feed for syndication How to customize using the design templates How to use Audacity software (free) to do a podcast How to download audio and video files How to customize your header How to set up a team blog How to network online and offline for links
Student Option: Laptop computers are recommended but not required. Extra from InMotion: Each student will receive a friendly Step-by-Step Instruction Guide to use during and after the class. Seminar Length: 3 Hours
Whatâ€™s This Social Media My Kids are Talking About, and How Can it Benefit My Business? Description: Are you wondering what all the talk is about regarding social media? Is it just a fad? No need to wonder further; this course will define social media and demonstrate the value of using various websites to grow your real estate business. Students will learn how to create a marketing plan around the most popular social networking sites available today. This course is a complete overview of social media, versus other courses that focus on specific applications.
Partial List of Topics: How Real Estate Agents connect online for networking and traffic generation (ActiveRain, Trulia, Agentgenius) Developing a Social Media Marketing Plan Ten (10) Tips for Social Media Success Dos & Donâ€™ts in Social Networking Important Tips for Successful Microblogging Business Benefits to Using Video Sharing Sites (YouTube, Blip.tv, Vimeo, Metacafe) Most Popular Photo Sharing Sites (Flickr, Buzznet, Photobucket, Picasa, Shutterfly) What is a Wiki? Real Estate Blogs in Action How to measure your success in social media
Student Option: Laptop computers with Outlook 2007 installed are welcome but not required. Extra from InMotion: Each student will receive a copy of the presentation and a definition sheet for all of the social media sites mentioned in this class. Seminar Length: 3 Hours
Marketing Online Using Twitter, Trulia & Facebook Description: Top producing real estate professionals are using social networking websites to market their business. Itâ€™s no longer an option; itâ€™s required in order to move your business forward. This course will teach agents how to leverage these popular, high ranking websites to connect with consumers who want to purchase or sell a home. Partial List of Topics: How to set up your account on Twitter, Trulia & Facebook How to build a following on Twitter & market your real estate services How to connect with a potential homebuyers online using Trulia Voices How to design Facebook pages for your real estate business How to promote services on social media websites Long-term benefits of being active on these sites Student Option: Laptop computers with Outlook 2007 installed are welcome but not required. Extra from InMotion: Each student will receive a copy of the presentation for use during and after the class. Seminar Length: 3 Hours
Facebook for Beginners Description: This course will teach agents how to connect with potential buyers on one of the most popular social networks on the Internet. Students will learn the basic essentials about setting up a Facebook account the “right way”. Before you can conduct business on Facebook you must understand how to navigate the user interface and how to set up privacy controls for a personal account that ties directly to the business page. This course will teach you this and more. Partial List of Topics Communicating on Facebook Creating lists of Prospects and Referral Partners from your list of Friends Using your Inbox to message your friends, prospects, or lists of prospects Privacy Controls Using Facebook Chat Blocking someone from accessing your profile on Facebook Connecting Facebook to your mobile phone Tagging and untagging photos Dos and Don’ts with Photos Getting Help on Facebook Issues Notifications and Email Alerts Student Option: Laptop computers are welcome but not required. Extra from InMotion: Each student will receive a color Step-by-Step Instruction Guide to use during and after the class. Seminar Length: 3 Hours
Facebook Unleashed! Relationship Marketing at its Best Description: The numbers are in—almost 500 million active users are on Facebook. That’s one-third of the world that reportedly spends two hours per day on this website. Is it any wonder that we’ve created a class that focuses just on how to market on Facebook? You must go to where your customers are—and they are on Facebook. Did you know that it’s possible to target the perfect client for you based on age, occupation, marital status, interests? And your investment in this highly targeted advertising is minimal. That’s the beauty of this application. This class will teach numerous tips and tricks that will help you market yourself using ONLY this powerful social media application. Partial List of Topics How to find friends and strategically market to them How to create an engaging Facebook Fan Page How to market a special offer to a specific type of consumer (i.e. College alumni or corporate employee) to generate more business How to create an Opt-in box and begin building a list of potential clients How to load videos, pictures, and notes to your profile and Fan Page How to import your blog into your Facebook Fan Page How to analyze traffic patterns 10 MUST HAVE Applications on Facebook Facebook Rules for Business you must follow to avoid account termination Student Option: Laptop computers are welcome but not required. Extra from InMotion: Each student will receive a friendly Step-by-Step Instruction Guide to use during and after the class. Seminar Length: 3 Hours
15 Must-Have Applications you can Learn in 15 Minutes – Live on the Web Description: The web has given us so many exciting tools that save us time and enable us to market smarter and operate overall at our peak. Many of these musthave tools are free. Are you taking advantage of them? Have you combed through the best of the best? If not, save yourself hundreds of hours and register for this online workshop which will feature 15 of the best applications on the web today. What’s Covered? Take the Quiz. 1. Name the website that allows you to download one video to fifteen (15) different video-sharing websites with one click of a button. 2. Name the website that allows you to manage the relationship you have with your network and key referral sources. "So, Phillip, how was that golf game the other day?" Phillip is wondering how you knew. He's flattered that you read his Twitter feed. But, in reality, you really didn't. 3. What website allows you to download a YouTube video to your hard drive? 4. Speaking of YouTube, what application allows you to add a hyperlink on top of a YouTube video? 5. How do you store a Word, Excel, .PDF, etc. document online for FREE using flash capability so the viewer can see it BEFORE they download it to their computer? 6. What application allows you to capture anything on your screen (image or video) and save it to your hard drive for FREE? 7. What online site allows you to set up your own Internet radio show for FREE?
Scoring How many did you know? Less than 4 – Take this class 5-8 - You've been keeping up with the latest online apps...but there’s still more to learn. Student Option: Laptop computers and audio capability Extra from InMotion: Each student will receive a copy of the presentation. Seminar Length: 1 Hour
Twitter Marketing – Live on the Web Description: Without question, Twitter is a powerful marketing platform. This webinar will cover the most important aspects of this platform as well as the most popular third party applications that feed into it.
Partial List of Topics Twitter Success Stories The Reason Twitter is So Powerful Examples of how a Real Estate Agent can Use Twitter Getting Started with Twitter The Art of the Tweet 3rd Party Tools You Must Use Immediately o Twellow o Tweet-up o Twitback o More Student Option: Laptop computers Extra from InMotion: Each student will receive a copy of the presentation. Seminar Length: 1 Hour *** We also offer a one-on-one “DIY Marketing with PowerPoint 2007” online tutorial. For more information on this webinar, contact us on 404-955-9740 or email us at firstname.lastname@example.org.
Understanding, Leveraging & Maximizing LinkedIn â€“ Live on the Web Description: Imagine finding the perfect client and developing hundreds, if not thousands of contacts, simply by maximizing your presence on LinkedIn. Did you know that the average income on LinkedIn is $80K? Did you know that over 70% of HR Managers use LinkedIn to find employees? Better still, did you know that top real estate agents use this social network as the primary means to find and connect with high quality leads? Learn more about this powerful platform during this webinar.
Partial List of Topics The Central Hub of LinkedIn â€“ The Profile Page How to Make Relevant Connections How to Write Recommendations How to Join Groups Additional Resources Student Option: Laptop computers Extra from InMotion: Each student will receive a copy of the presentation. Seminar Length: 1 Hour
How to Set-up and Customize a YouTube Channel â€“ Live on the Web Description: So youâ€™ve heard that you must market on YouTube, the 2nd most popular search site. But how do you get started? Where do you begin? Sign up for this webinar to learn how to set up your own channel.
Partial List of Topics Setting Up a YouTube Player for Your Blog or Website Determining the settings for your channel Your Rights on YouTube How to Upload a Video and YouTube How to Customize Your Channel Tips to Remember Examples of YouTube Stardom Student Option: Laptop computers and audio (speakers) Extra from InMotion: Each student will receive a copy of the presentation. Seminar Length: 1 Hour
How to Market Online Using Videos – Live on the Web Description: How are you marketing your real estate services today? Are you selling LP records to an iPod Generation? It’s time to get with the program. Most consumers now get their information online from videos. Creating and posting videos is no longer an option, it’s required. This course will teach you how easy it is to create a video for your listing, a blog post, or an upcoming event. Students will also learn how to use ANIMOTO.COM, a website featured in USA Today, which allows you to produce completely unique video from photos, music and video for FREE. Come and learn how simple it is to use. Partial List of Topics: How to edit a video using Windows MovieMaker, an amazingly easy software program that is already on the laptop Benefits to using video sharing sites (YouTube, Blip.tv, Vimeo, Metacafe) Creating your videos and pictures in the right light Converting your analog photos to a digital format Making a slideshow from your photos Adding music to your final production Tips for downloading and storing videos Safely sharing your photos and videos online Locating royalty-free music and images online How to post one video on 15 different video sharing websites with one click of a button Student Option: Laptop computers with Windows XP, VISTA or 7 installed are welcome but not required. Extra from InMotion: Each student will receive a Resource Guide to take home and use as a handy reference for work or home. Seminar Length: 3 Hours
iPads for Agents – The Complete Training Course Description Agents bring iPads to CE Classes, listing appointments, contract signings and closings. This course will start with ipad basics and teach a real estate agent how to incorporate the features of this device into their day to day real estate business
Part 1 – Nuts and Bolts This 3-hour workshop is for beginning to intermediate users. Learn about iPad essentials elements such as syncing, gesturing, multi-tasking, and keyboarding techniques. Discover important real estate apps used for Productivity, Home Searching, Finance, Security, and more. Part 2 – Brand Yourself Tech Savvy It’s time to become an iPad pro who is up-to-date on the latest and greatest apps that will completely transform the way you show a house to a buyer, set-up an Open House, deliver a listing presentation, and store your important docs. It’s time to be a Paperless, hyper-organized, “tech savvy” real estate agent. Agents will learn how in this 3 hour class.
Seminar Length: 6 Hours
Whatâ€™s the WORD on Branding Your Business (Microsoft Word 2007)
Description: This course will not only teach you Microsoft Word 2007 basics, it will also teach you advanced features, particularly how to use this software to create important documents and marketing collateral such as a Listing Flyer or postcard which will help you brand your business as well as save money in the process. Partial List of Topics: Applying a Page Background Inserting and Formatting Pictures Arranging Pictures on the Page Inserting Clipart and WordArt Creating Smart Art Text Wrapping Setting Up the Grid in Word Adding a Watermark of your logo or brand to a document Creating Around Themes Student Option: Laptop computers with Word 2007 installed are welcome but not required. Extra from InMotion: Each student will receive a friendly Step-by-Step Instruction Guide to use during and after the class. Seminar Length: 3 Hours
A Better Outlook: Using an Email Program to Schedule, Organize, & Prospect (Microsoft Outlook 2007)
Description: Have you been paying too much in monthly fees for an email and contact management program that claims it was made especially for real estate agents? Thereâ€™s an easier more cost effective way to have the same features, and involves using a free application that came with your Microsoft office suiteâ€”Outlook. This seminar is designed to drastically improve your productivity and save you time and money by teaching you important tips and shortcuts associated with this powerful email and contact management program. Partial List of Topics: How to create an e-mail merge using Outlook (Yes, send one (1) email that goes to 100 people at one time that is personalized with their name) How to track your time and activities using the Journal feature How to create a fancy email signature for your real estate business, complete with photos and hyperlinks to any video testimonies you want to display How to customize a toolbar for functions you use most often How to categorize your mail messages and contacts with special colors How to create "rules" for incoming messages How to add a view of your Facebook news feed to your Outlook window
Student Option: Laptop computers with Outlook 2007 installed are welcome but not required. Extra from InMotion: Each student will receive a friendly Step-by-Step Instruction Guide to use during and after the class. Seminar Length: 3 Hours
Persuading and Informing with Power (PowerPoint 2007 Basics) Description: Did you know that you can use PowerPoint for flyers and postcards? Get ready to discover secrets few users know about this application. Would you like to make your listing presentation more professional? This class will review the basic features and important shortcuts associated with PowerPoint 2007. At the conclusion of this class, each student will be able to design colorful presentations for a listing or FSBO, a potential buyer, a homeownership workshop or any other presentation opportunity in their real estate business. She will also teach each student how to create and edit presentations, select and design themes and custom animations, and how to use SmartArt graphics and multimedia. Partial List of Topics: How to properly input media such as video, photos and audio into a presentation How to create and edit presentations How to design themes How to customize your design How to add animations and transitions How to use SmartArt graphics How to add multimedia applications into your presentation How to download your presentation to a CD How to customize a CD label with your branding
Student Option: Laptop computers with Microsoft PowerPoint 2007 installed are welcome but not required. Extra from InMotion: Each student will receive a friendly Step-by-Step Instruction Guide to use during and after the class. Seminar Length: 3 Hours
The Power of Excel (Microsoft Excel 2007 Basics) Description: Real estate professionals use Excel for various reasons such as Buy versus Rent analysis, Comparison of Offers, and more. Many of these templates are available online for free. This course will familiarize students with the basic functions of Microsoft 2007 Excel. Students will learn how to format and edit cells, how to create a worksheet with built-in functions that help you enter data and set up computations.
Partial List of Topics: Why Excel for real estate agents How to password protect your worksheets How to move and copy worksheets How to add border and color How to copy and paste special in Excel How to manipulate Excel templates Where to find free permission-based templates to manipulate
Student Option: Laptop computers with Excel 2007 installed are welcome but not required. Extra from InMotion: Course fee includes Step-by-Step Instruction Guide, Exercise Files and Additional Tutorials
Seminar Length: 3 Hours
Google World for Real Estate Professionals Think of Google as the fully loaded car you never take for a drive. This course will teach you what’s under the hood. Students will learn how to use Google to improve your visibility in the marketplace, drastically slash marketing costs, and better communicate with potential customers using free online software (provided by Google).
This course will teach you the Google features that will enable you to: Drive Leads to Your Business Connect with Potential Clients Get Creative in the Marketplace Stay Up-to-Date in Your Area of Expertise Partial List of Google Applications and Topics Covered: Search Engine Optimization Strategies GMAIL Google Earth Picasa Google Voice SMS Google Base Chrome and Google Toolbar Student Option: Laptop computers with Windows XP, VISTA or 7 installed are welcome but not required. Students will need their cell phone for the SMS demo in this class. Extra from InMotion: Each student will receive a Step-by-Step Guide and a copy of the presentation to take home and use as a handy reference for work or home. Seminar Length: 3 Hours
Google World Part II - â€œHands-Onâ€? Workshop Time to take this car for a drive. During this workshop students will learn how to apply what they learned Part I. Students will leave this session with a slideshow of one of their listings in Picasa (with a Google Earth video included) that will be uploaded to their customized YouTube Channel during the workshop.
Partial List of Google Applications Covered: Google Labs Picasa (Hands-on slideshow design) Google Maps YouTube (Hands-on set-up a Channel) Blogger (Hands-on setting up a Blogger blog) Student Option: Laptop computers with Windows XP, VISTA or 7 installed are recommended but not required. In addition, students are advised to bring a blank CD, 4-6 permission-based photos and any royalty-free music they prefer (1-3 minutes in length). Students will need their cell phone for an exercise in this class. Extra from InMotion: Each student will receive a color Step-by-Step Guide to take home and use as a handy reference for work or home. Seminar Length: 3 Hours
Real Estate Industry FHA: Just What an Agent Needs to Know
Description: The FHA loan is a favorite among first-time homebuyers, however, a bill called H.R. 3706 has been proposed that would modify this loan as we know it today. This course will get you up to speed on the changes as well as educate you on other FHA features such as: Partial List of Topics: Loan Qualifications Credit Requirements Down Payment Options Property Conditions FHA and HUD Properties Flipping Rules Up-to-date Changes 203K Rehab Loan
Student Option: Students need to bring their game face. During the third quarter of this class, students play The FHA Challenge, a fun exercise that utilizes a training technique called â€œreverse learning.â€? Extra from InMotion: Copy of presentation provided. The winning team gets to grab a prize out of the InMotion goodie basket. Seminar Length: 3 Hours
So Much More Than Credit – What Every Consumer Should Know Description: This class provides a thorough understanding of credit bureaus, credit reporting, and the Fair Credit Reporting Act. In addition student will learn about electronic pickpocketing, cyber crimes and identity theft. Students will also learn the components of the credit score, how to improve their score, how to remove items off their report permanently, and how to stop those annoying “pre-approved” credit card offers from entering their mailbox. Partial List of Topics: Do you know what’s really inside your credit report? How to Raise Your Credit Score Top Ten Misconceptions About Credit Scoring The Truth About Credit Repair How to Protect Your Identity in 2010 Scanners that can be purchased for $9 on eBay that can scan your credit information from your purse or wallet if it’s within a few feet away Student Option: Bring your game face. During the third quarter, students play the “The Credit Challenge”, an original game of “Yes,” “No,” or “Maybe,” inspired, in part, by the Family Feud. Extra from InMotion: Each student will receive a copy of the presentation during class. Seminar Length: 3 Hours
New RESPA Regulations: What an Agent Should Know (And Do!) to Ensure Smooth Closings Description: New RESPA regulations have created a new environment for all real estate professionals. You must be prepared to instruct buyers and sellers on how to navigate the home buying process given the new changes that have now been instituted. This course will provide up-to-date details regarding new RESPA changes, as well as the new HVCC and HERA changes that affect all real estate transactions. Each student will receive a copy of the new "HUD Settlement Cost Booklet". Partial List of Topics: What are the new RESPA Changes? The new Good Faith Estimate â€“ Line by Line How to read and understand the new HUD-1 Settlement Statement GFE fees that cannot change The new laws in place today for Real Estate Agents and Appraisers The HUD Settlement Cost Booklet What the S.A.F.E. Act means to the real estate agent
Seminar Length: 3 Hours *** New Webinar ***GFE Overview â€“ Line-by-Line Industry-smart agents have satisfied clients and get respect from their clients as well as referrals. This webinar will give you an overview of the most fundamental loan document in the industry. During this webinar we will review and discuss each item on the new GFE, block by block and line by line.
About The Instructor
Juanita McDowell has a master’s degree from Georgia Institute of Technology and is a former weekly contributor to the radio show “Real Estate for Real Life” on WCLK, 91.9 FM. Juanita has been teaching consumer courses in marketing and technology for over 15 years. She is a highly soughtafter trainer and speaker in the area of technology and social networking. She is an avid Blogger and a member of the American Society of Training and Development. She is also the Owner, CoFounder, and Lead Trainer of InMotion Real Estate Institute located in Smyrna, Georgia.
Partial List of InMotion Clients Georgia Association of REALTORS Chattanooga, TN Board of REALTORS Academy Mortgage Corporation Re/Max of Greater Atlanta Solid Source Realty Crown Communities John Wieland Communities D.R. Horton Keller Williams Results Realty About Sales Realty American Business Women’s Association
For more information about InMotion continuing education classes, call 404-955-9740.
Juanita’s Students Speak Up
“Excellent instructor – upbeat and knowledgeable, engaging and stimulating. The course material was well organized and presented.” “Totally wicked class. Can’t wait to implement.” “Great tool for us REALTORS® ! Thanks, Juanita.” “Demystified Twitter, made me aware of sites and tools and I will actually try them. Great class.” “OUTSTANDING ALL THE WAY AROUND. THANKS.” “Juanita was great. I’m a huge fan. Will use what I learned in both business and person. Thanks.” “I am in strong agreement with Juanita. At this time more than ever clients are web-based. Relationships now often begin online!” “Timely topic—Energetic presentation. Excellent knowledge of topic.” “Juanita’s enthusiasm for this topic is contagious! I was so surprised how interesting this class was. Invaluable information.” “Excellent class with practical/vivid examples. Tons of useful information that we can use immediately!” “You made every moment worth my time—smile, voice, topic, illustrations, etc.” “It was very informative, entertaining, and interesting!” “Excellent energy, passion for topic. Great job.”