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Case Study: Econtact Pro

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Econtact Pro iPhone App Sees Up To A 50% Increase In Downloads With InMobi

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Client Econtact Pro

Target Business Professionals and Enterprise Users

Platform iPhone only

Objective Drive app downloads

Solution Text and display ads

Results 50% increase in app downloads

The Challenge

The Solution

The Results

Econtact Pro is an iPhone app for

As part of an integrated marketing

Julian Nachtigal the marketing

enterprise users who want a simple

campaign which included email

manager for Econtact Pro said, "The

way to organize their business cards

and social media, the InMobi ad

InMobi platform clearly drove

and create a digital library of

network was selected for it's ability

downloads of our iPhone app and

contacts from them. After launch,

to reach the proper the target

functioned as an essential direct

the app was featured by Apple and

segment and drive app downloads.

marketing tool for us. During the

downloads were strong. But once

InMobi's handset targeting allowed

campaign Econtact Pro saw up to a

the initial excitement around the

eContact to Pro target enterprise

50% increase in downloads.�

launch faded, and a few

users on the iPhone platform.

Econtact Pro was satisfied with the

competitors entered the space,

Sophisticated self service tools

results and plans to use InMobi in

Econtact Pro needed to respond in

enabled them to closely monitor the

the future to promote new apps

order to keep their app top of mind

campaign and ensure they hit their

with their target customers.

CPA.

www.inmobi.com www.inmobi.com


Econtact Pro iPhone App Sees Up To A 50% Increase In Downloads With InMobi