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Case Study: UNICEF

UNICEF Achieves a 6% Conversion Rate for its Breastfeeding Awareness Campaign with InMobi

Client UNICEF

Target General Public, 25 and Above

Platform Feature Phones

Objective Increase Awareness and Lead Generation

Solution Display Ads and Lead Gen Campaign

Results 6% conversion rate

The Challenge

The Solution

The Results

United Nations Children’s Fund

Mobile display ads were targeted at

Liem Ay Ling from UNICEF

(UNICEF) is a global organization

specific content categories. Users

Indonesia said, “InMobi’s scale and

with operations in 190 countries. Its

who clicked through the banners

understanding of mobile market in

mission is to build a world where

were sent to a mobile landing page.

Indonesia was essential to the

the rights of every child are

This page was used to collect the

success of this campaign. We saw

realized. As part of its campaign to

name, email and phone number of

impressive results including a peak

raise awareness about the benefits

users. Communication materials

CTR of 0.31% and a conversion rate

of exclusive breastfeeding of

were then sent to this list and it was

of 6% after optimization.”

children, InMobi donated media for

immediately followed by phone to

a mobile ad campaign across

raise fund for UNICEF.

Indonesia.

www.inmobi.com


UNICEF Achieves a 6% Conversion Rate for its Breastfeeding Awareness Campaign with InMobi