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The Web Collaboration Network

Media Kit Web Collaboration Advertising


The Web Collaboration Network

Media Kit

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Powerful Branding Consumers use collaborative communication services every day to connect, communicate and share:  Social Networking  Video Chat / Text  File Storage/Sharing  Desktop Sharing / Conferencing We call these services Web Collaboration! They help busy and active consumers communicate more effectively and stay connected with family, friends, business partners, colleagues and customers. Free services enable consumers to use web collaboration more frequently and encourages early adoption. Free is the driving force for this growing market.

ROI High CTRs

The Web Collaboration Network partners with collaborative communication service companies. We combine their members, users and visitors into a very large global audience. We provide advertisers and agencies easy access to the fastest growing unique vertical market on the Internet.

Low CPMs Interactive creative

This is a historical opportunity for advertisers to reach and engage a large and captive audience of decision makers when and where they meet online.

Maximum Time-spent Captive and Engaged audience

Launched in March 2010, The Web Collaboration Network is a unique vertical market that provides a crosscut of society where the overall audience is 18-49 years of age.

20 million U.S. Unique Visitors

Maxim Dwell Rate and Brand Engagement Consumers spend more time on web collaboration sites than any other vertical on the Internet. Online meetings last an average of 20 minutes per visit, maximizing brand impressions and brand relationships. Users that are exposed to high campaign Dwell Rates are 3X more likely to search brandrelated keywords.

Uncluttered Environment 100% Above the fold guarantee Always on-screen (no scrolling or clicking away from the advertisements) One advertiser on-screen at a time 100% SOV opportunities

Brand Save Environment Our partner sites provide closed, registration/login environments for family and business collaboration.


The Web Collaboration Network

Media Kit

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ooVoo Reach 12,000,000 US consumers that use ooVoo over 300,000,000 minutes per month. Maximize the time that your brand engages consumers. With advertisements always on the screen (above the fold), ooVoo consumers spend an average of 15 minutes on each call with your rich media advertisement. Because users want to participate in the call, the window is active without the ability to scroll away from the ad. ooVoo delivers a positive Return On Advertising Spend. ooVoo uses a proprietary desktop and phone application. ooVoo maximizes Dwell Time with advertisements by placing ads only inside active windows such as Video Calls, Text Chats, and Video Messages (advertisements are not placed in the desktop console) this results in ooVoo users engaging the ads. On average ooVoo delivers more than .30% CTR. ooVoo was founded in 2006 and implemented advertising to provide free video chat. Google reports that ooVoo’s traffic increased 500% over the last 2 years. Last year, ooVoo participants viewed 6 billion rich media ads. 20 million of those participants became new customers for advertisers.

Brand Safe Rest assured that your brand is safe on ooVoo. We support DoubleVerify tags and other verification platforms. ooVoo permits only business and family friendly advertisers. Members can only transfer content to recipients who authorized content from the member and each recipient has to answer the call before content transfers. There is no user-generated content on ooVoo because the content is never available (broadcast) to the public. ooVoo does not install or permit any spyware or malware installations.

Targeting Reach your targeted consumer on ooVoo's platform. Each advertisement can have multiple targets. For instance, target people that live in New York between 18-24 & 45-54. Alternatively, target people that live in Boston and London. Age Range 18 – 24, 25 – 34, 35 – 44, 45 – 54 Gender Male/Female Location Country, DMA, Zip Language


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Media Kit

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ooVoo Member Demographics Member Age Ranges < 17 18 – 24 25 – 34 35 – 44 45 – 49 50 – 54 55 – 64

7% 15% 28% 24% 9% 7% 10%

18 – 54 18 – 49 25 – 54 25 – 49

83% 76% 68% 61%

Member Usage Friends/Family Interviews Students/Teachers Hearing Impaired Work & Family Blogging Customer Comm Training Work Comm Research

44.32% 1.74% 9.66% 3.03% 15.12% 3.83% 4.43% 11.60% 4.44% 1.82%

Member Industries Advertising Agriculture Banking Business Services Education/Academics Financial Services Government Graphic Design

Healthcare Import/Export Insurance Legal Manufacturing Media Ministry Publishing

Real Estate Recruiting Retail Technology Transportation Travel/resort Wholesale


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Standard IAB Ad Placements The advertising space with the highest Dwell Time is the Video Call impression. Rich Media advertisements rotate every 30-seconds. Advertisers set the total display time for each advertisement. Visitors engage with ads that display more than 3 times per user visit. The maximum is 5 minutes of display time with each visitor.

Video Call

Video Message

Text Chat


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Customized Ad Placements Use customized advertising to maximize Dwell Time with your brand.

Skins Customize the application look and feel. Your logo is located at the top of the screen and viewed during the entire meeting. Use your logo to engage customers by linking to your website (accepts any html destination link). Customize the environment with your background image. The background image automatically resizes with the window. Deliver your full message with Rich Media advertisements placed below the video chat windows.

Branding Customize the background image and maximize the Dwell Time with your Brand. Engage the audience with your brand by linking it to your website. Use the advertising space to deliver the targeted audience your message.


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Vyew Reach a growing consumer base on a platform that maximizes the Dwell Time Vyew users spend with your brand. Vyewâ&#x20AC;&#x2122;s users actively use the service over 2.5 million minutes each month. Vyew uses a browser based Flash environment requiring users to log into the service. Vyew returns a positive Return On Advertising Spend by maximizing the Dwell Time their users spend with your Brand. Your Brand follows the user through all stages of Vyewâ&#x20AC;&#x2122;s environment delivering over a 0.40% CTR. Vyew, founded in 2005, delivers free asynchronous web collaboration capabilities. Last year Vyew participants watched over 120 million rich media ads. Over 500,000 of those participants became new customers for advertisers.

Brand Safe Rest assured your brand is safe on Vyew.com. Vyew supports DoubleVerify tags and other verification platforms. ooVoo permits only business and family friendly advertisers Only invited users and visitors have access to the content stored on Vyew or displayed during an interactive collaborative meeting. Content is not available (broadcast) to the public and therefore there is no user generated content on Vyew. Vyew is a business, academic and family/friends web service. Vyew reserves the right to remove content or disable access to anyone distributing illegal or inappropriate material. Vyew does not install any software on the users systems and does not associate with spyware or malware applications.

Targeting Gender

Male/Female

Location

Country, DMA, Zip

Language

Vyew Member Industries Academics Advertising Architecture Computer Science Construction

Entertainment Finance Government Human Resources Manufacturing

Medical Real Estate Telecommunications Travel


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Standard IAB Ad Placements These are the standard ad placements for Vyew.

Vyew Active Session

Vyew Login Screen

Interactive Video - Flash multimedia Engage the Vyew audience with video immediately after the user logs into the Vyew platform. Drive traffic to your website with click-through URL. Vyew operates in a Flash environment enabling your brand to engage the audience within an interactive environment Create a Vyew Room for your Brand so Vyew users can interact with your Branding Media while they are logged into Vyew.


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Freebinar Reach a growing consumer base on a platform that maximizes the Dwell Time Freebinarâ&#x20AC;&#x2122;s audience spends with your Brand. Freebinar uses a browser based Flash environment requiring users to log into the service. Freebinar returns a positive Return On Advertising Spend by maximizing the Dwell Time their audience spend with your Brand. Your Brand follows the user through all stages of Freebinarâ&#x20AC;&#x2122;s environment delivering over a 0.20% CTR. Freebinar, founded in 2010, is a free webinar service supporting up to 150 participants per meeting.

Brand Safe Rest assured your brand is safe on Freebinar. Freebinar supports DoubleVerify tags and other verification platforms. Freebinar permits only business and family friendly advertisers Only invited guests have access to the content on Freebinar or displayed during a webinar. Content is not available (broadcast) to the public and therefore there is no user generated content.

Standard IAB Ad Placements Active Webinar

Participant Login


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4shared Reach 190 million unique global users viewing 1 billion pages per month. In 2009, 4shared.com increased traffic by 150%. Maximize the Dwell Time 6 million unique US visitors spend with your brand’s advertisements while on 4shared. 4shared delivers a positive Return On Advertising Spend. They use a browserbased environment supporting all 3rd party ad utilities such as impression, click tracking and DoubleVerfiy. 4shared maximizes the Dwell Time with your brand’s ads by placing the advertisements inside the user environment, search and download pages. On average 4shared delivers a .25% CTR. 4shared developed their application in 2005 to provide Internet users with a free service to store, backup and share files between computers, laptops, phones and businesses. Today, Alex.com ranks 4shared in the Top 80 Internet sites.

Brand Safety 4shared takes security and Brand images very seriously. 4hared uses the latest technology to prevent uploads containing viruses, malware, or spyware. They have also developed their own innovative technology to prevent uploads with “Black Listed” text or inappropriate images to their servers.

Targeting 4shared offers contextual targeting for ads placed on Download and Search pages.

Standard IAB Ad Placements Download & Media Ad page

Search page

InMeetingAds.com Media Kit  

Consumers use services like Social Networking, Video Chat / Text, File Storage/Sharing and Desktop Sharing / Conferencing everyday. We combi...

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