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UNCOVER HIDDEN GEMS LOCATION #23 (DININGCITY, USA) WITHOUT BUXTON’S MARKET SHARE SOLUTION SCENARIO

MARKET SHARE

Menu was recently changed to test new offers and format.

MARKET SIZE

REVENUE

COMPETITION

OLD CONCLUSION

NEW CONCLUSION

Menu change was successful.



WITH BUXTON’S MARKET SHARE SOLUTION

Menu change DID NOT work — revenue growth was due entirely to market growth; losing customer dollars to competitors and should have experienced much greater revenue growth.

A UNIQUE SOLUTION 9

REPORT: Market Share  
REPORT: Market Share  

Client: Buxton

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