UNCOVER HIDDEN GEMS LOCATION #23 (DININGCITY, USA) WITHOUT BUXTON’S MARKET SHARE SOLUTION SCENARIO
Menu was recently changed to test new offers and format.
Menu change was successful.
WITH BUXTON’S MARKET SHARE SOLUTION
Menu change DID NOT work — revenue growth was due entirely to market growth; losing customer dollars to competitors and should have experienced much greater revenue growth.
A UNIQUE SOLUTION 9
Published on Apr 25, 2014