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Importance of App Store Optimization What is ASO? and how is it done? Well, for starters, App store optimization, as the name suggests, is the process of optimizing your app so that they appear in relevant searches related to your app. There are various ways in which you can market your app and generally they cost a lot of money. You can run paid Ads, marketing campaigns and what not. But, you will need a good marketing budget for that. App Store optimization can give you better results than other marketing initiative and that too at a fraction of cost. With more than 2 million apps in different app stores, it is getting increasingly difficult for apps to show up in search results. There is an ever-increasing struggle to get your App seen by potential customers, and more time than not, they end up very low in the search results. With so much effort going into development of the App not being seen by searchers could be very devastating. So, let us explain the importance of App Store Optimization. Visibility App store optimization helps your app get the desired visibility. Failing to get visibility in the app store means losing on a chance to divert traffic to your app page and as a result, losing a potential customer, and this could mean losing hundreds and thousands of potential customers. One important App store optimization tip -Using the right keyword and the right App Store Optimization tools. If you don’t use the same keyword that your customer is using to search for or failing to properly describe the app will hurt your chances of ranking higher in the app store. Organic growth Good ASO means good ranking in the App store. Good Ranking means more visibility. And more visibility will automatically transfer into more potential customers landing on your app’s page and eventually downloading your app. Once your app is optimized it starts appearing in relevant search result and keeps your acquisition cost low. Therefore, App store optimization can give your app unmatched organic growth while keeping the acquisition cost in check. More Revenue If you plan on earning revenue from your app by using different means available such as Ads, in app purchases or subscription, App Store optimization helps in a big way. It makes your app more visible thereby driving up downloads. Once the downloads increase so will the revenue. Tweaking your app from time to time, using proper description and high quality and relevant images and screenshots goes a long way in App Store Optimization. This is a gradual process and will keep bringing potential customers to your app’s page. You will need a good ASO agency for that. You don’t have to worry, Inklik is one of the best App Store optimization agency. It has a team of highly experienced marketers who now App Store Optimization inside out and can help your app reach higher position in the app store.

Importance of app store optimization  

App Store Optimization can get you thousands of free installs of your app from Organic Traffic. This is what we are experts at. We will comp...

Importance of app store optimization  

App Store Optimization can get you thousands of free installs of your app from Organic Traffic. This is what we are experts at. We will comp...

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