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FEDERICA BERTONCINI

PORTFOLIO 2013


FEDERICA BERTONCINI PORTFOLIO /


Index

Colander

06

Follow Me

10

Cinelli Biking Club

12

Lightly

14

The City of Trees

16

Coral Reef Corvetto

20

Metaproject

24

L’Era Glaciale

25

Research (Merate, Sentire con gli Occhi)

26

FEDERICA BERTONCINI PORTFOLIO / INDEX

3


FEDERICA BERTONCINI PORTFOLIO /


About me Never one to settle for already set actions, i love contrasts, they enrich everything. Plain is boring. I like to learn the unexpected, try new things, and stick with the ones that call to me at a deeper level. I absorb the places that i visit, get inspirations from words, images and music. I interact with people and jump into the changes. All of this i pour it into my work, finding a way to complement the differences to create a more interesting solution, mixing emotions, processes and usability. I believe that we need to mix past and future because one is never enough. We live in a time of transition and we have to dive deep into this opportunity. That’s me in a nutshell.

FEDERICA BERTONCINI PORTFOLIO / ABOUT ME

5


Colander Connect travellers with food problems to safe, good, local food.

2013 PSS Project PSS Final Synthesis Studio Teamwork Start-up crowdfunding book, videos, app and service structure

Colander is a start-up aiming to give a solution to the troubles that travelers with food problems face every time they are outside of their comfort area. Colander covers a gap stemming from the very scarce and insufficient initiatives taken by organizations and governments. The system is composed by an application for the users that allows them to find where and which dishes they can order, and it is connected with an app for the restaurants which is autonomously used to upload and manage the offer. Starting from the problem analysis and definition of the brief, the start-up has been developed from all the sides (concept, users, actors, technical and economical feasibility) and is ready for an eventual crowd-funding and future implementation.

TOUCHPOINTS

Colander

KNOWLEDGE Users get to know the service.

CONTACT Peer to peer direct contact or website.

6

PREPARATION

SETTING

FIND

Pay and download the app.

Create profile: allergy and travel info will be the main filter.

Use app to filter (allergy and additional filters) and find dishes.

AGREEMENT

PREPARATION

MANAGE

Contract definition and subscription payment.

Formative videos to be prepared for an allergy-specific service.

Autonomously manage dishes and . Upload and categorize.menus

MANAGE Help for booking.

ANSWER Answer to bookings.

MEET AND JUDGE Screen to show user’s need and info. Leave feedback, Colander will use it for quality control.

RECEIVE Meet the customer and look at personalized screens for info.

FEDERICA BERTONCINI PORTFOLIO / COLANDER


TRAVELER APP 10:34 PM

AT&T

10:34 PM

AT&T

AT&T

10:34 PM

10:34 PM

AT&T

DESTINATION

P PROFILE Name Surname User ****** ******

I would like...

Female

Spaghetti Trionfo Di Verdure at Lucia’s

APPETIZER

MILAN

10€

FIRST COURSE BOOK

From

01

02

2013

To

10

02

2013

SECOND COURSE

0,3 km

PIZZA DESSERT

PERSONAL PROFILE

FILTERS: LOCATION, TYPE, PRICE, FAVOURITES

10:34 PM

AT&T

10:34 PM

AT&T

AT&T

10:34 PM

10:34 PM

AT&T

NEAR YOU Suggestion

Spaghetti Trionfo Di Verdure at Lucia’s

Spaghetti Trionfo Di Verdure I’m Name I wish to book a table for Number people, today at Hours - Colander -

10€ BOOK

0,3 km

Joan Smith

Would you like to taste gelato? DISH DETAILS

BOOKING HELP

PERSONAL SCREEN TO SHOW

GEOLOCALIZED ADVERTISING

RESTAURANT APP AT&T

10:34 PM

AT&T

OPEN HOURS O

10:34 PM

NEW DISH

AT&T

10:34 PM

10:34 PM

AT&T

My Dishes

Spaghetti Trionfo Lunch

12:00

10€

15:30

Trofie Al Pesto

other info (optional) Spaghetti Trionfo Di Verdure

Dinner

18:00 Type of dish

01:00

Main Course

Risotto alla Milanese Spezzatino con Polenta

Spaghetti Trionfo Di Verdure

10€ Main Course

Select allergens:

We are closed on:

Lonza di Maiale con Ratatuille

Sun Mon Tue Wed Thu

Fri

Sat Tiramisù

15

02

Modify

Torta Mimosa

We are closed on special day: 2013

Torta Paesana Crostata ai Frutti di Bosco

RESTAURANT PROFILE

AUTONOMOUS DISH MANAGEMENT

FEDERICA BERTONCINI PORTFOLIO / COLANDER

7


THE SYSTEM Geolocalized advertising.

AT&T

10:34 PM

NEAR YOU

Would you like to taste gelato?

SPECIAL SHOPS RESTAURANTS

DATABASES

TRAVELLER

r

r nde

Colande

Cola

HEALTH ASSOCIATIONS AND DEPARTMENTS

COLANDER TEAM

Information and data collection.

LEGAL & TECHNOLOGY BACKUP

Digital platform for delivering the service.

Colander

AGENTS

Communication and reach out.

follow us on

HOME

NEWS

CUISINES

RESTAURANTS

ABOUT

CONTACT US

FILTER YOUR ALLERGIES On our app create your profile selecting your allergies or intollerances to have a selected list of dishes that you really can try.

YOUR DISH ENJOY YOUR TRAVEL

Book your safe dish and the table for you and your friends without losing time and having problems with local language.

Choose your destination without worries.

DOWNLOAD THE APP

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FEDERICA BERTONCINI PORTFOLIO / COLANDER


BUSINESS PARTNERSHIPS

KEY ACTIONS

VALUE PROPOSITION

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

Server and hosting management Self service on digital device Search, acquisition and

Customer care

maintenance of networks (restaurants, partners) and ASSOCIATIONS

High customization

have at disposal a personalized

databases

(for databases exchange and information)

Focused communication

Local health management

Quality control (restaurants’

(on allergy and search filters)

USERS

selection of dishes safe and

Travellers with food allergies

good, and be connected with

Peer to peer contact

& intolerances and parents of

them

Self managing digital platform

childern with food problems

CHANNELS

formation, checks) Departments of health and nutrition

Website

enlarge client base and have

Creation of app platforms

KEY RESOURCES

easier interaction with special

App

RESTAURANTS

clients + solve language

Advertisement

Restaurants in touristic cities

problems, and achieve a status/

Databases (travellers, restaurants)

offering cuisine types such as

part of community

local / vegan-vegetarian / coeliac-

Website

Agents

special for allergies / certified

App (smartphone/tablet) Peer to Peer Contact

Brand: trust

COSTS

REVENUES

SERVER and DATABASE maintenance

Shops ADV (on APP+WEB)

WEBSITE HOSTING and DEVELOPMENT

RESTAURANT’S SUBSCRIPTION

APPS DEVELOPMENT (IOS, ANDROID)

APP SELLING

CONSULTANCIES (LAW+HEALTH) COPYRIGHT

Database/trend/analysis info sale (to the

ADVERTISING and AGENTS

non partners)

HIGH CUSTOMIZATION FOR EACH USER IN THE NICHE

NICHE MARKET

FOCUS ON COMMUNICATION AND GATHERING USER BASE

01

02

03

04

05

06

07

08

09

10

11

12

01

02

03

04

05

06

07

08

09

10

11

12

restaurants peer to peer start restaurants service starts restaurants full price subscription free trial for beta testing

high season

FEDERICA BERTONCINI PORTFOLIO / COLANDER

high season

9


Follow Me Cinelli event and showroom at Caselli Daziari, Milano

Temporary showroom and event for bicycle company Cinelli. Based on the characteristics and new trends of the brand, the event is meant to provide direct contact with users and admirers. Users can race in a mini velodrome, while admirers and fans can watch the athletes and join the parties. The showroom is divided in two facing windows located at opposite sides of the square. Black and white, dark and light, they show the iconic and technical aspects of Cinelli in the hearth of Milan. The format is exportable to other cities as well, for a European tour.

2012 PSS Project (one week workshop) PSSD Studio Teamwork concept, maquette, technical drawings, presentation, render

THE EVENT

Follow Me

SATURDAY

BETWEEN THE THWO WEEKENDS

SATURDAY

Opening Event

Soft Activities

Closing Event

Qualificationpr ocess

Lounge & Practice Time

Party & Final Competition

Aperitivo

LEGEND

Saturday

Buildings Professional Races

Between the two weekends

Saturday

Between the two weekends

Saturday

FINISH TO BUILD VELODROME 9.00 -17.00

Lounge Area Practices with Experts

Saturday Showroom Bar

10

FEDERICA BERTONCINI PORTFOLIO / FOLLOW ME


380

THE PROJECT

B

B’

80

200

450

800

A

25

180

100

Transulcent backlit white Barrisol®

Matte black Barrisol® with low-key light

FEDERICA BERTONCINI PORTFOLIO / FOLLOW ME

11


The Cinelli Biking Club Cinelli club on a barge, for bikers and their bicycles only

2012 PSS Project (one week workshop) PSSD Studio Teamwork Concept, maquette, technical drawings, presentation, render

Promotional mobile event for Italian bicycle brand Cinelli. A barge will host a special club, just for bikers and their bikes. The bikes have a special place right by their owners, thus contributing to a 100% bike environment. Moving along the rivers of European countries during the main bicycle tours, the barge will also serve as a meeting spot with video projections. Communication is specifically targeted at bikers and their crowd, with a guerrilla style advertisement campaign verging on special catch sentences strategically placed on bikes around the city.

THE PROJECT

1

2

3

3

1

FRANCE /

BELGIUM /

1. LE HAVRE 2. ROUEN 3. PARIS

1. BRUGGE 2. OUDENAARDE 3. NINOVE

TOUR DE FRANCE

TOUR OF FLANDERS

2 3

2

1

ITALY /

GIRO D’ITALIA 1. FERRARA 2. MANTOVA 3. MILAN

LOUNGE AREA, TALKING AREA & PROJECTION OF THE RACES BAR, PARTY, PROJECTION OF CINELLI BIKES’ VIDEOS

12

FEDERICA BERTONCINI PORTFOLIO / THE CINELLI BIKING CLUB


THE PROJECT

Grey resin stone effect Black resin stone effect

Light chestnut Brushed steel

Cap Surface lamp, Flos Led Tube (external)

FEDERICA BERTONCINI PORTFOLIO / THE CINELLY BIKING CLUB

13


Lightly Intelligent and gentle object holder

2012 Product Design Project Innovation Studio Teamwork working prorotype and packaging

Lightly is a poetic object holder, always there to welcome you home, keep your everyday little things safe and remind you to take them once you go out. Lightly senses your presence in its range, and it emits a soft sound if it’s light or it lights up if it’s dark. Created to bring a touch of poetry in the home, it’s available in a sensible packaging, with stems to mount and rotate in the preferred composition for the house and user.

PROTOTYPE

14

FEDERICA BERTONCINI PORTFOLIO / LIGHTLY


STRUCTURE

PVC petal

.1

screws

.2

hollow stems

.3

light pipe

.4

maple wood base

.5

power adapter and power cord

.6

leds

.7

printed circuit board

.8

speaker

.9

1

3

2

4

ambient light sensor .10

motion PIR sensor .11 5

9

6

10 7 11 8

HOW IT WORKS

LIGHTLY EMITS A SOFT SOUND IF IT’S DAYLIGHT AND IT LIGHTS UPINSTEAD IF IT’S DARK.

WHEN YOU PASS THROUGH YOUR DOOR ...

...LIGHTLY WELCOMES YOU BACK HOME...

FEDERICA BERTONCINI PORTFOLIO / LIGHTLY

...AND REMINDS YOU TO PICK UP YOUR THINGS WHEN YOU LEAVE.

15


The City of Trees Summer event and interactive areas to revive a park

2011 Interior Design Project B. Sc. Thesis book, renders, sketches, technical boards, presentation, maquette

The yearly summer event integrates interactive areas and night programs in order to increase visitors in a beautiful but scarcely used park in Merate. Every interactive area refers to a tree found in fables and stories and each structure dialogues with the surrounding environment. The Hollowed tree has been developed in detail, creating an experience that brings each visitor in another world. Plans have been made also concerning a permanent system of lighting and paths, while at the same time guaranteeing both security and a sense of inhabited enchanted woods.

THE PROJECT: PARK AND INTERACTIVE AREAS

N

16

FEDERICA BERTONCINI PORTFOLIO / THE CITY OF TREES


CONTEXT AND CONCEPT

park

1. Entrance gate

theme

event

2. Info projections in main courtyard

4. Path projections off

5. Path projections on with movement

6. Destination area

7. Interact with area

FEDERICA BERTONCINI PORTFOLIO / THE CITY OF TREES

3. Directions for park

eg. Hollowed tree: when speaking, different sound feedbacks

17


HOLLOWED TREE: CONCEPT AND FUNCTION

PARALLEL WORLD > SOUND CONFUSION odified sound diffused in the structure with random panning.

PRESENT WORLD > PHYSICAL EXTENSION OF THE SPACE Re-coded sound diffused in the whole park with time delays.

present world

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parallel world

present world

FEDERICA BERTONCINI PORTFOLIO / THE CITY OF TREES


HOLLOWED TREE: STRUCTURE AND MODEL alveolar polycarbonate for exteriors

microphones

sound diffusers steel passageways

rgb led lighting system

FEDERICA BERTONCINI PORTFOLIO / THE CITY OF TREES

INSPIRED BY “ORIBE TEA HOUSE” Arch. KENGO KUMA

19


Coral Reef Corvetto Apartment building, square, and services hub for the Corvetto area

2010 Interior Design Project Interior Design Studio Teamwork research, concept, technical drawings, 3d model, presentation boards

Project for the re-qualification of the Corvetto area in Milan. The square is completely re-created, the apartment building adapted to the needs of young tenants. The apartment building is at the center of the project, linking the square and the community center. To reduce living expenses and enhancing interpersonal relationships, the apartments are connected by communal spaces offering various functions such as clothes washing, study or relax areas. The square is a filter and meeting place for the whole area and at the same time becomes a nucleus to the traffic flow, all along leaving a permeable environment. The community center integrates new services in the existing structure, such as medical children’s after school as playful bubble structures.

THE PROJECT

20

Open Sea

Coral Reef

Archipelago

SQUARE

APARTMENT BUILDING

COMMUNITY CENTER

FEDERICA BERTONCINI PORTFOLIO / CORAL REEF CORVETTO


SQUARE

FEDERICA BERTONCINI PORTFOLIO / CORAL REEF CORVETTO

21


APARTMENT BUILDING

22

FEDERICA BERTONCINI PORTFOLIO / CORAL REEF CORVETTO


COMMUNITY CENTER

FEDERICA BERTONCINI PORTFOLIO / CORAL REEF CORVETTO

23


Metaproject Adaptive reuse and metaproject

2010 Metadesign Project Metadesign Course Teamwork research, layout, concept, technical drawings, boards, booklet

Adaptive reuse of a tram factory transformed into a hotel, setting guidelines for a future hotel chain. The hotel has been tought for a business design crowd, attentive to details and events in Milano. Rooms and common spaces for the Milan site in the “Fabbrica del Vapore� have been designed with more detail. Particular attention has been given to the choice of furniture and materials from nearby regions, to connect with the culture of Italian Design and Industries, and stability and quality of supplies.

ROOMS Standard Room

Superior Room

Executive Room

Suite

Junior Suite

COMMON AREAS

Reception

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FEDERICA BERTONCINI PORTFOLIO / METAPROJECT


The Ice Era Television studio redesign

“L’Era Glaciale” (The Ice Era) is a talk show program with a very specific format and camera views. The concept means to give a feeling of cold and frost, like a barren land in the Antarctica. Chairs for the public are scattered and the cameramen are free to roam. Guests enter from a side ramp, curved as the studio, in order to give the impression of coming from afar. A system of lights and fogs emphasizes the frost feeling as well as adjusting to the different moods of the talks.

2009 Interior Design Project Interior Design Studio Teamwork concept, technical drawings, 3d model, mock up

THE PROJECT background screen

transparent screens

entrance ramp

table for special camera views

upward light beams and exits for the fog

resin floor

FEDERICA BERTONCINI PORTFOLIO / THE ICE ERA

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Merate Merate: “Sensible” analysis of a town

2010 Research Project Final Synthesis Studio Teamwork three dimensional boards and artifacts

Analysis of the town of Merate with a non conventional method. The aim is to feel of the town, in term of emotions and impressions more than facts, and to convey the findings in a fixed format but free means of expression for an exhibition in the town itself, to give the inhabitants a different view of their daily life through outsiders’ eyes. This work was the first step in the thesis project, and it was followed by deeper and more precise research and analysis.

SPACE

TIME

TO LIVE IN SPACE AND TIME

AREAS

SYNTHESIS

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FEDERICA BERTONCINI PORTFOLIO / MERATE


Listen With the Eyes Sentire con gli Occhi / To feel with the eyes

Sentire con gli occhi (hearing/sensing with the eyes) is a research about perception with other senses, particularly about works of art and design that in a way make it possible for us to see with the eyes things that we normally would not see. This project is about looking for the slightly off-meaning, the new connection and the overlooked angle, thus knitting new trains of thought and bringing new perspective for alternative problem setting.

2010 Research Project Design History Course booklet

LIGHT

MOVEMENT

TRAVEL

TIME

AGE

WAIT

SOUND

SILENCE

BREATH

FEDERICA BERTONCINI PORTFOLIO / LISTEN WITH THE EYES

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CONTACT INFORMATION Federica Bertoncini +86 13816376010 federica.bertoncini@gmail.com federicabertoncini.com


Federica Bertoncini portfolio 2013  
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