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PORTFOLIO

*COMPOSITE

PAG E

COM[POSIT]E INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


PORTFOLIO

*COMPOSITE

PAG E

INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


PORTFOLIO

*COMPOSITE

PAG E

004 005

COM[POSIT]E INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


Copyright © 2010_ All Right Reserved. No

par t o f t h i s p u b l i c at i o n m ay b e r e p r o d u c e d ,

s t o r e d i n a r e t r i e va l s y s t e m o r t ran s m i t t e d , i n an y f o r m o r b y an y m e an s , without the written permission of

Ingrid Njono.

Ingrid Njono_ P h o n e [ 415 425 3136 ] E m a i l [ i n g r i d _ n j o n o 40 @ h o t m a i l . c o m ] Web [www.ingridnjono.com] Academy of Ar t Un i ve r s i t y _ 79 N e w M o n t g o m e ry , S an F ran c i s c o , CA D e par t m e n t D i r e c t o r [M ary S c o t t ] P o r t f o l i o I n s t r u c t o r [M ary S c o t t ]

COLOR CONNECTION

FRANKENSTEIN FOOD

Color Psychology_Print

Awareness about Food Cloning_Print

PAGE 012–027

PA G E 0 9 2 – 1 1 3

GAMA CONSOLE GAME

KATE SPADE CANDLE

R3 Project_Print

New Product Line_Package Design

PAGE 028–047

PA G E 1 1 4 – 1 2 5

PEARL EXHIBITION

EXTENDING OPPORTUNITY↘

Museum Exhibition_Print

Kmart Repositioning_Package Design

PAGE 048–059

PA G E 1 2 6 – 1 8 3

NEO BIN↘

LOGO COLLECTIONS↘

Recycling Centre_Package Design

Logos from Different Projects_Identity

PAGE 060–071

PA G E 1 8 4 – 1 9 5

DESTINATION REBRANDING Saudi Arabia_Identity PAGE 072–091

COM[POSIT]E


*TABLE OF CONTENTS

PORTFOLIO

PAG E

006 007

TABLE OF CONTENTS ↘ INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


TURN COMPLEXITY TO SIMPLICITY CONTEXT↘

Placing an Idea MY DESIGN PHILOSOPHY

INFO↘

Course_Instructor_Project Title SENIOR PORTFOLIO_MARY SCOTT_ COMPOSITE

PROJECT↘

Portfolio SELECTED WORKS OF INGRID NJONO

COM[POSIT]E


PORTFOLIO

*INTRODUCTION

PAG E

008 009

↘ INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


C O LO P H O N _

Portfolio Book TYPEFACES_

Fedra, Mic 32, Franklin G o t h i c , Granjon PRINTER_

Giant Horse/Hp Indingo 5 5 0 0 South San Francisco, CA PA P E R _

Text Stock/Finch Fine 10 0 l b BINDING_

Hard Cover Signature Bi n d B I N D E RY _

Key Printing & Binding Oakland, CA S O F T WA R E _

Adobe Suite 4 CAMERA_

Canon Digital Rebel XT PHOTOGRAPHY_

Eisuke Taki, Janet Hung

Concept_ Composite — Placing or P u t t i n g a n I d e a t o S o l v e a P r o b l e m T o m e e v e ry d e s i g n p r o b l e m i s c o m p l e x . A s a d e s i g n e r I a m n o t o n ly r e sponsible to finding the solution to a problem, but also bringing out m an y d i f f e r e n t p o s s i b i l i t i e s o n t h e ta b l e d u r i n g t h e p r o c e s s . F r o m far away , d e s i g n i s a b o u t g at h e r i n g i n f o r m at i o n , t r i a l an d e rr o r s , an d m a k i n g d e c i s i o n s . Z o o m i n g i n , d e s i g n i s a b o u t v i s u a l ly c o m m u n i c at i n g i d e a s / c o n c e p t s i n a u n i q u e way . A t t h e s ta g e o f c o n c e p t d e v e l o p m e n t , I t ry t o s e e t h i n g s f r o m d i f f e r e n t an g l e s an d p e r s p e c t i v e s s o t h at I c an k e e p b ran c h i n g i d e a s f r o m o n e an o t h e r . I s t r i v e i n u n d e r s tan d i n g h o w a u d i e n c e s r e s p o n d t o m y w o r k e m o t i o na l ly . I s t r i v e i n d e v e l o p i n g a d i r e c t c o nn e c t i o n b e t w e e n a u d i e n c e s an d m y w o r k . M y g o a l h a s b e e n a lway s t o p l a c e an i d e a f r o m a s i m p l i f i e d u n c o n t r o l l a b l e c o m p l e x i t y an d t u rn i t i n t o u n d e r s tan d a b l e c o m p l e x i t y .

COM[POSIT]E


PORTFOLIO

*INTRODUCTION

PAG E

010 011

TO PLACE & POSITION AN IDEA

INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


INTRICACY IN COLOR SPECTRUM CONTEXT↘

Color Psychology RED YELLOW GREEN BLUE INDIGO VIOLET

INFO↘

Course_Instructor_Project Title TYPOGRAPHY 003_ARIEL GREY_ COLOR CONNECTION

PROJECT↘

Paper Promotion by Domtar Color A STUDY OF HOW COLOR CAN AFFECT THE WAY HUMAN FEEL OR REACT

COM[POSIT]E


PRINT

*COLOR CONNECTION

PAG E

012 013

INGRID NJONO

Ty p o g ra p hy 0 0 3

[I]· II · III · IV · V · VI · VII · VIII


A P P L I C AT I O N S _

Book, Swatch Cards SCANNER_

TYPEFACES_

Univers PRINTER_

Epson Stylus R2400 PA P E R _

Entrada Moab Bright Wh i t e BINDING_

Perfect Bind BINDER_

California Office Service

Problem_01 Print/Paper Promotion To

p r o m o t e pa p e r b y c o m m u n i c at i n g w h at t h e pa p e r i s b e i n g a s s o c i at e d

w i t h an d h o w i t c an p e r f e c t ly f i t t h e t o p i c .

Color

The

c h o s e n pa p e r i s

D o m tar

an d t h i s par t i c u l ar pa p e r l i n e c o m e w i t h b r i t e w h i t e , c r e a m an d

pa s t e l s an d ava i l a b l e i n s m o o t h an d v e l l u m f i n i s h e s .

Solution_ Concept/Execution D o m tar C o l o r h a s a

w i d e ran g e o f c o l o r s an d t h i s l e a d m e t o t h e c o n -

c e p t o f h o w c o l o r s a f f e c t t h e h u m an m i n d b y s t u d y i n g t h e p s y c h o l o g y aspect.

The

title of the book is

C o l o r C o nn e c t i o n

an d t h e b o o k b e c o m e

an e x p e r i e n c e o f c o l o r i n i t s e l f a s i t b r i n g s t h e r e a d e r t h r o u g h t h e j o u rn e y o f t h e c o l o r s p e c t r u m c a u s e e v e ry pa g e g i v e a d i f f e r e n t m o o d .

COM[POSIT]E


PRINT

*COLOR CONNECTION

PAG E

014 015

COLOR CONNECTION

INGRID NJONO

Ty p o g ra p hy 0 0 3

[I]· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*COLOR CONNECTION

PAG E

016 017

INGRID NJONO

Ty p o g ra p hy 0 0 3

[I]· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*COLOR CONNECTION

PAG E

018 019

INGRID NJONO

Ty p o g ra p hy 0 0 3

[I]· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*COLOR CONNECTION

PAG E

020 021

INGRID NJONO

Ty p o g ra p hy 0 0 3

[I]· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*COLOR CONNECTION

PAG E

022 023

3 360°

330°

300°

270°

240°

21

INGRID NJONO

Ty p o g ra p hy 0 0 3

[I]· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*COLOR CONNECTION

PAG E

024 025

INGRID NJONO

Ty p o g ra p hy 0 0 3

[I]· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*COLOR CONNECTION

PAG E

026 027

INGRID NJONO

Ty p o g ra p hy 0 0 3

[I]· II · III · IV · V · VI · VII · VIII


MORE FUN WITH LESS ELECTRICITY CONTEXT↘

Better Electricity Control CONSOLE GAME

INFO↘

Course_Instructor_Project Title PRIN T 002_TOM SIEU _ GAMA CONSOLE GAM E

PROJECT↘

R3 is to promote sustainable design

THE APPROACH FOC U S E S O N R E D E S I G N I N G BETTER THINGS AN D B E T T E R E X P E R I E N C E

COM[POSIT]E


PRINT

*GAMA

PAG E

028 029

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


A P P L I C AT I O N S _

Book, Product Concept SCANNER_

TYPEFACES_

Univers PRINTER_

H&H Printing PA P E R _

Neenah Glossy BINDING_

Side Stitch BINDERY_

Key Printing & Binding R3 WEBSITE_

http://r3lab.org/

Problem_02 Print/R3 Project R3 i s a c o l l a b o rat i v e

e f f o r t b y g ra p h i c d e s i g n s t u d e n t s at t h e a c a d e m y

o f ar t u n i v e r s i t y t h at p r o m o t e s s u s ta i na b l e d e s i g n . hold in the

USA

Almost

e v e ry h o u s e -

o w n s c o n s o l e g a m e s an d t h e e l e c t r i c i t y u s e d b y g a m e r s

i s e x t r e m e ly h i g h .

To

r e d u c e t h e u s e o f e l e c t r i c i t y , w e n e e d t o ta c k l e

t h e l a c k o f s av e - e n e r g y f u n c t i o n s i n c o n s o l e g a m e m a c h i n e s

(PS3/W i i / X b o x ) an d t h e i g n o ran c e o f u s e r s b y k e e p t h e c o n s o l e o n w h e n n o t i n u s e . A n o t h e r b a d i m pa c t o n t h e e n v i r o n t m e n t i s t h at m an y g a m e s r e q u i r e d i f f e r e n t a c c e s s o r i e s . T h e s e u s e e v e n m o r e m at e r i a l s l i k e p l a s t i c s an d energy to produce them. Solution_ Concept/Execution T h e m a s s i v e u s e o f e n e r g y , n e e d s an a lt e rnat e e n e r g y s o u r c e s o I c r e at e t h e G a m a c o n s o l e g a m e . I t h a s s o l ar pan e l t h at s t o r e s t h e s u n ’ s e n e r g y i n t h e b at t e r y an d a l s o f u n c t i o n s a s a c h ar g e r f o r e l e c t r o n i c devices such as ipods,

Mp3

p l ay e r s an d c e l l p h o n e s .

Electric

p l u g s c an

b e u s e d i n t e rnat i o na l ly b e c a u s e i t m a d e f o r w o r l d w i d e u s a g e .

The

por-

ta b l e s i z e i s v e r y p ra c t i c a l f o r t rav e l l i n g an d t h e s m a l l e r f o o t p r i n t s u s e s l e s s m at e r i a l s .

To

d ra s t i c a l ly c u t d o w n t h e a m o u n t o f m at e r i a l s

use in the production, n o u n e c c e s s ar y loaded online.

G a m a r e q u i r e s n o CD, n o r e m o t e c o n t r o l an d a c c e s o r i e s . A l l g a m e s ar e b e i n g p u r c h a s e d an d d o w n -

There

i s a f o l d a b l e s m ar t c e n s o r t h at i s a b l e t o d e t e c t

an y h an d m o v e m e n t s an d t h i s f u n c t i o n r e p l a c e s t h e u s e o f a r e m o t e control.

Gama

i n c o r p o rat e s b l u e t o o t h an d w i - f i t e a c h n o l o g y t o e l e m i -

nat e u s i n g m an y c a b l e s . t o p l ay .

It

i s t h at e a s y .

COM[POSIT]E

C o nn e c t G a m a

to your

TV

an d y o u ar e r e a d y


PRINT

*GAMA

PAG E

030 031

GAMA CONSOLE GAME

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*GAMA

PAG E

032 033

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*GAMA

PAG E

034 035

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*GAMA

PAG E

036 037

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*GAMA

PAG E

038 039

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*GAMA

PAG E

040 041

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*GAMA

PAG E

042 043

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*GAMA

PAG E

044 045

B O DY M OVE M E NTS

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


GAMA ANATOMY TOP VI EW

S O L A R PA N E L S

3.7 IN

TOUCH SCREEN LED

INTERNATIONAL ELECTRIC PLUGS

5.6 IN

COM[POSIT]E


*GAMA

PRINT

PAG E

046 047

C OLOR S E R I E S

S I D E V I E W — A I R V A N T I L AT I O N

FRONT SIDE VIEW—OPEN CENSOR

F R O NT S I D E VI EW—US B PO RTS

B A C K S I D E V I E W — C LO S E C E N S O R

INGRID NJONO

Pr i n t 0 0 2

I· [II] · III · IV · V · VI · VII · VIII


THE COMPLEXITY OF NATURE CONTEXT↘

Educating People About Pearls

FRES H WATER PEAR L S , M A R I N E P E A R L S

INFO↘↘

Course_Instructor_Project Title

GRAPHIC DESIGN 00 3 _ L A U R A M I LT O N _ PEARLS

PROJECT↘

Pearls Exhibition by AMNH

EDUCATING PEOPL E A B O U T T H E N AT U R E FORMATION OF PEAR L S

COM[POSIT]E


PRINT

*PEARL EXHIBITION

PAG E

048 049

INGRID NJONO

G ra p h i c De s i g n 0 0 3

I · I I · [III] · IV · V · VI · VII · VIII


A P P L I C AT I O N S _

Book SCANNER_

TYPEFACES_

Granjon, Neutra Text PRINTER_

Epson Stylus R2400 PA P E R _

Cover/Curious Paper, En t ra d a Natural White BINDING_

Hidden Srew Binding BINDERY_

Taurus Binding

Problem_03 Print/Museum Exhibition T o p r o m o t e p e ar l e x h i b i t i o n b y t h e A m e r i c an M u s e u m o f N at u ra l H i s t o ry . T h e o b j e c t i v e i s t o e d u c at e p e o p l e a b o u t h o w p e ar l s p l ay an i m p o r tan t r o l e i n h u m an s o c i e t y . I t i s a l s o t o ra i s e awar e n e s s o f t h e r e l at i o n s h i p o f nat u r e an d h u m an a c t i o n s . Solution_ Concept/Execution The to

nat u ra l f o r m at i o n o f t h e p e ar l i s v e r y o r g an i c an d t h i s l e a d m e h av e h an d - d raw n i m a g e s , wat e r c o l o r t r e at m e n t t o k e e p t h e s t r o n g

p r e s e n c e o f m ar i n e l i f e .

Color

pa l e t t e i s v e r y e ar t h y an d nat u ra l t o

r e ta i n t h e d e l i c at e l o o k o f nat u r e m a s t e r p i e c e .

The

pa p e r u s e f o r t h e

b o o k c o v e r an d t i c k e t h a s a p e ar l i s h f i n i s h e s s o a s t o r e f l e c t t h e s h i m m e r i n g r e f l e c t i o n o f a p r e c i o u s p e ar l .

COM[POSIT]E


PRINT

*PEARL EXHIBITION

PAG E

050 051

PEARLS MUSEUM EXHIBITION

INGRID NJONO

G ra p h i c De s i g n 0 0 3

I · I I · [III] · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*PEARL EXHIBITION

PAG E

052 053

INGRID NJONO

G ra p h i c De s i g n 0 0 3

I · I I · [III] · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*PEARL EXHIBITION

PAG E

054 055

INGRID NJONO

G ra p h i c De s i g n 0 0 3

I · I I · [III] · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*PEARL EXHIBITION

PAG E

056 057

INGRID NJONO

G ra p h i c De s i g n 0 0 3

I · I I · [III] · IV · V · VI · VII · VIII


COM[POSIT]E


PRINT

*PEARL EXHIBITION

PAG E

058 059

INGRID NJONO

G ra p h i c De s i g n 0 0 3

I · I I · [III] · IV · V · VI · VII · VIII


ONE TO SOLVE EVERYTHING CONTEXT↘ Waste Bin

RECYCLE, COMPOSTA B L E , E L E C T R O N I C S , TRAS H

INFO↘

Course_Instructor_Project Title

PACKAGING 003_TOM M C N U LT Y _ NEO BIN

PROJECT↘

Recycling Centre

AN EASY WAY TO SEPA R AT E WA S T E

COM[POSIT]E


PACKAGING

*NEO BIN

PAG E

060 061

INGRID NJONO

Pa c ka g i n g 0 0 3

I· II · III · [IV] · V · VI · VII · VIII


A P P L I C AT I O N S _

Concept Prototype SCANNER_

Epson Stylus CX 7800 TYPEFACES_

Square Future PRINTER_

Epson Stylus R2400 PA P E R _

MODELDING_

California Model Designs COLOR TRANSFER_

Purrfect Color

Problem_04 Packaging/Industrial T o c r e at e a r e c y c l i n g b i n t h at w i l l h e l p M o s t o f t h e t i m e , c o n ta m i nat i o n o c c u r s

p e o p l e s o r t o u t t h e i r wa s t e . due to the confusion among

p e o p l e a b o u t w h i c h c at e g o ry i s a p p r o p r i at e t o t h r o w i n a par t i c u l ar b i n , w h i c h i s a l s o o n e o f t h e h ar d e s t i s s u e s t o d e a l w i t h f o r t h e c i t y g ar bage centers.

Solution_ Concept/Execution N e o i s an i n t e l l i g e n t

r e c y c l e b i n c o n c e p t t h at c an k e e p d i f f e r e n t t y p e s

o f g ar b a g e l i k e e l e c t r o n i c , t ra s h , r e c y c l i n g an d c o m p o s t s e parat e ly t o p r e v e n t c o n ta m i nat i o n a m o n g t o x i c m at e r i a l s , r e c y c l e m at e r i a l s an d c o m p o s t wa s t e .

To

m a k e i t e a s y t o u n d e r s tan d f o r e v e ry o n e ,

Neo

uses

s i m p l e i c o n s an d par t i c u l ar c o l o r c o d e s i n s t e a d o f t e x t u a l i n s t r u c t i o n s f o r e a c h c at e g o ry .

It

c o n ta i n s s e n s o r s o n a l l s i d e s t o d e t e c t t h e r i g h t

c o n t e n t w h e n s o m e o n e s tan d s i n f r o n t o f i t w i t h s o m e g ar b a g e .

A

t u rn

ta b l e at t h e b o t t o m h a s m a d e i t e a s i e r t o a c c e s s an y s i d e i n c a s e t h e b i n i s p l a c e d a g a i n s t a wa l l .

COM[POSIT]E


PACKAGING

*NEO BIN

PAG E

062 063

NEO RECYCLING CENTRE

INGRID NJONO

Pa c ka g i n g 0 0 3

I· II · III · [IV] · V · VI · VII · VIII


R E C YC L E _

ELECTRONICS_

TRASH_

C O M P O S TA B L E _

Paper Bags C ar d b o ar d s Cereal Boxes Printing Paper E g g C ar t o n s J u n k M a i l & M a g az i n e s Plastic Bottles Coffee Cup Lids C u p s & P l at e s A l u m i n i u m C an s A l u m i n i u m F o i l s & T ray s P a i n t C an s S t e e l C an s

B at t e r y U s e d CD s Cassettes Tapes Broken Electronic Electronic Toys Flourescent Bulbs HID B u l b s Cellphones C h ar g e r s Other Electronics I n k j e t C ar t r i d g e s Broken Mouse

Clothing & Linens C o at H an g e r s Solid Cooking Grease Diapers Corks Styrofoam R u b b e r B an d s Plastic Bags Glass M i rr o r s Pens & Pencils

Bread G ra i n s P a s ta D a i r y S c ra p s Egg Shells Fruits M e at Seafood V e g e ta b l e s S c ra p s Soiled Paper Y ar d T r i m m i n g s Paper Tea Bags O t h e r C o m p o s ta b l e s I t e m s

COM[POSIT]E


PACKAGING

*NEO BIN

PAG E

064 065

RECYCLE

INGRID NJONO

Pa c ka g i n g 0 0 3

I· II · III · [IV] · V · VI · VII · VIII


RECYCLE

COM[POSIT]E

TRASH

ELECTRONIC


PACKAGING

*NEO BIN

PAG E

066 067

TRASH

RECYCLE

INGRID NJONO

Pa c ka g i n g 0 0 3

ELECTRONIC

I· II · III · [IV] · V · VI · VII · VIII


COM[POSIT]E


PACKAGING

*NEO BIN

PAG E

068 069

INGRID NJONO

Pa c ka g i n g 0 0 3

I· II · III · [IV] · V · VI · VII · VIII


COM[POSIT]E


PACKAGING

*NEO BIN

PAG E

070 071

INGRID NJONO

Pa c ka g i n g 0 0 3

I· II · III · [IV] · V · VI · VII · VIII


MORE THAN WHAT MEETS THE EYE CONTEXT↘

Country Repositioning SAUDI ARABIA TOURISM BOARD

INFO↘

Course_Instructor_Project Title IDENTITY 003_DARELL HAYDEN_ SAUDI ARABIA COUNTRY REBRANDING

PROJECT↘

Country Identity & Branding System TO CHANGE THE MISCONCEPTIONS THAT PEOPLE TEND TO RELATE

COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

072 073

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


A P P L I C AT I O N S _

Logo, S tationery, Applica t i o n s SCANNER_

Epson Stylus CX 7800 TYPEFACES_

Mercury, Gill Sans PRINTER_

Epson Stylus R2400 PA P E R _

Red River Premium Matt e BINDING_

Perfect Bind BINDERY_

California Office Service

Problem_05 Branding/Saudi Arabia To reduce misconceptions

S a u d i A ra b i a , t h e r e b ran d i n g o f t h e S a u d i b y i n v i t i n g t o u r i s t s t o v i s i t an d e x p e r i e n c e t h e c u lt u r e s an d va l u e s f i r s t - h an d . S o m e p e o p l e s ay “S a u d i A ra b i a i s a c o u n t ry m a d e u p o f 90% s an d an d a b u n c h o f c a m e l s .” T h e r e m ar k b e l i e s t h e i m p r e s s i o n o f S a u d i A ra b i a a s a h ar s h b arr e n s t r i p o f l an d p o p u l at e d b y m e n i n f l o w i n g r o b e s an d w o m e n i n b l a c k a b aya s , w i t h a va s t e x pan s e o f s an d an d s k y , o i l w e l l s an d p i p e l i n e s , s t i f l i n g h e at an d o c c a s i o na l c a m e l s s t r o l l i n g b y . M an y p e o p l e a l s o c o nn e c t S a u d i A ra b i a t o t e rr o r i s m . B u t m i s s i n g f r o m t h i s m e n ta l p i c t u r e ar e t h e f e at u r e s o f t h e m o d e rn w o r l d : c o s m o p o l i tan c i t i e s o f h i g h r i s e b u i l d i n g s , e x t ra o r d i nary a i r p o r t s , p u b l i c b u i l d i n g s , f r e e way s , t ra f f i c s nar l s , s h o p p i n g c e n t e r s an d s an d u p t o t h e o p e n s e a . S a u d i A ra b i a e l e g an t ly c o m b i n e s t h e s e m o d e rn f e at u r e s w i t h an c i e n t r i c h n e s s , s u c h a s t h e s p e c ta c u l ar m o s q u e s . D e s p i t e t h e p r e c o n c e p t i o n s r e l at e d t o t e rr o r i s m , S a u d i s ar e v e ry g e n e r o u s an d f r i e n d ly p e o p l e w h o w e l c o m e visitors. about

c o u n t ry i s t o r e v e a l t h e r e a l

Solution_ Concept/Execution D e s e r t i s a b i g par t

of

S a u d i A ra b i a . I t

s tan d s a s an e x c e l l e n t s e l l -

i n g p o i n t b y p r o m o t i n g w h at i s p r o m i n e n t a b o u t t h e c o u n t ry .

I’ v e

cre-

at e d a m e m o ra b l e s i g nat u r e f o r t h e t o u r i s m b o ar d t o v i v i f y t h e b ran d an d c o m m u n i c at e t h e c o u n t ry ’ s p o s i t i o n i n g an d p e r s o na l i t y . m ar k i s a c a l l i g ra p h y o f l e t t e r s t h e na m e

S a u d i A ra b i a

itself.

“S”

The

an d

“A,”

The

b ran d

which is a short form of

c o nn e c t i n g c o n c e p t o f t h e l o g o i s t o

r e f l e c t b o t h an an c i e n t an d m o d e rn l o o k a s w e l l a s t h e o a s i s o f s an d an d r e d s e a w h i c h h o l d t h e c o u n t ry i n p l a c e . an an c i e n t ar t f o r m i n

Muslim

In

a d d i t i o n , c a l l i g ra p h y i s

p ra c t i c e s t h e r e f o r e t o k e e p t h e q u a l i t y

o f s u c h an t i q u i t y , i t ’ s v e ry i m p o r tan t n o t t o l o s e t h e h u m an t o u c h .

To

b a l an c e t h e l o o k o f an c i e n t an d m o d e rn , a s an s s e r i f t y p e fa c e i s u s e d as the logo type.

COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

074 075

DESTINATION REBRANDING

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

076 077

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

078 079

PA L E T T E I N S P I R AT I O N

E X P LO R AT I O N S

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

080 081

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


COM[POSIT]E


ACKNOWLEDGEMENTS

*THANK YOU

PAG E

082 083

INGRID NJONO

C re d i t s

I· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

084 085

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


A P P L I C AT I O N S _

GOGGLES

COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

086 087

E X T E N S I O N PA L E T T E

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


A P P L I C AT I O N S _

BILLBOARDS

SHOPPING BAGS

BUS STOP

BUS

POLO SHIRTS

COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

088 089

LUGGAGE

TRAVEL PILLOW

WATER BOTTLES

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


A P P L I C AT I O N S _

HEAD SCARFTS

COM[POSIT]E


BRANDING

*SAUDI ARABIA

PAG E

090 091

INGRID NJONO

Id e n t i t y 0 0 3

I· II · III · IV · [V] · VI · VII · VIII


MULTIPLICITY & MASS PRODUCTION CONTEXT↘

Public Awareness about Food Cloning

NEGATIVE EFFECTS O F F O O D C L O N I N G

INFO↘

Course_Instructor_Project Title

TYPOGRAPHY 004_AR I E L G R E Y _ FRANKENSTEIN FOO D

OBJECTIVE↘

Typography Promotion by FontFont Foundry TO PROMOTE INFO O F F I C E T Y P E FA C E

COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

092 093

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


A P P L I C AT I O N S _

Book, Cd, Poster SCANNER_

TYPEFACES_

Info Office, Info Text PRINTER_

Epson Stylus R2400 PA P E R _

Red River Premium Matt e BINDING_

Soft Cover Perfect Bind BINDERY_

California Office Service

Problem_06 Print/Frankenstein Food To

p r o m o t e a t y p e fa c e b y c o m m u n i c at i n g w h at t h e t y p e fa c e i s b e i n g a s s o -

c i at e d w i t h an d h o w i t c an p e r f e c t ly f i t t h e t o p i c . is

Info Office—the

The

c h o s e n t y p e fa c e

l e t t e r f o r m s ar e d e s i g n e d t o w i t h s tan d p r i n t i n g o n

s i m p l e p r i n t e r s an d t o b e l e g i b l e o n s c r e e n . b a c k t o t h e o l d t y p e w r i t e r c h ara c t e r s : an d n e e d a l o t o f s pa c e .

Equal

They

No

one would like to go

d o n ’ t h av e d i f f e r e n t w e i g h t s

w i d t h s f o r a l l c h ara c t e r s m e an t t h at an

m h a d t o c ra m p i n t o t h e s a m e s pa c e a s a narr o w i .

E s t h e t i c a l ly

t h at h a s

n e v e r b e e n s at i s f y i n g , b u t s t i l l e x i s t s i n e v e ry b o d y ’ s i m a g i nat i o n a s t h e e p i t o m e o f o f f i c e c o m m u n i c at i o n .

Solution_ Concept/Execution Info Office

r e l at e s t o c o m m u n i c at i o n t h e r e f o r e i t i s s u i ta b l e f o r i n f o r -

m at i o na l p u r p o s e s .

This

lead me to the concept of food cloning where

c o w s ar e b e i n g m u lt i p l i e d a s a way t o g e t t h e b e s t g e n e s ava i l a b l e t o p r o d u c e ta s t i e r b e e f , fa s t e r r e s u lt s , m o r e i n q u an t i t y an d c h e a p e r prices.

However,

t h e r e ar e m an y u n k n o w n e f f e c t s o n t h e h u m an b o d y

b e c a u s e i t i s a n e w s c i e n c e an d m u tat i o n s ar e m o s t l i k e ly t o h a p p e n .

The

F ran k e n s t e i n F o o d w h i c h f o c u s e s o n t h e n e g at i v e s i d e M e at l a b l e s , o v e r l a p p i n g , r e p i t i t i v e t y p o g ra p h y an d g ra p h i c s ar e u s e d t o c o n v e y t h e i n d u s t r i a l m a s s p r o d u c t i o n , m u lt i p l i c i t y , o v e r w r i t e t h e o r i g i na l , i n f e c t i o n an d d e f e c t . T h e c o l o r pa l e t t e s book title is

of food cloning.

ar e r e f l e c t i n g t h e m i x t u r e o f m e d i c a l an d b r i g h t fa s t f o o d y e l l o w an d r e d t o g e t p e o p l e at t e n t i o n .

COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

094 095

FRANKENSTEIN FOOD

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

096 097

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

098 099

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

100 101

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

102 103

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

104 105

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

106 107

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

108 109

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

110 111

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PRINT

*FRANKENSTEIN FOOD

PAG E

112 113

INGRID NJONO

Ty p o g ra p hy 0 0 4

I · II · III · IV · V · VI · [VII] · VIII


FASHION INVOLVE IN SOCIAL ISSUES CONTEXT

Fashion Brand Raise Fund for The Red Cross HELPING KATRINA AND TSUNAMI VICTIMS

INFO

Course_Instructor_Project Title PACKAGING 001_MELANIE HALIM_ KATE SPADE CANDLE

PROJECT

A New Product Line by Kate Spade CANDLES THAT IS PERFECT TO BRING FOR TRAVEL FOR RELAXING GET AWAY

COM[POSIT]E


PACKAGING

*KATE SPADE

PAG E

114 115

INGRID NJONO

Pa c ka g i n g 0 0 1

I· II · III · IV · V · VI · [VII] · VIII


A P P L I C AT I O N S _

Pillar Candles, Tea Light Candle, Gift Set SCANNER_

TYPEFACES_

Calisto MT PRINTER_

Epson Stylus R2400 PA P E R _

Canson, Neenah BINDING_

BINDERY_

-

Problem_07 Packaging/Kate Spade Ca n d l e L i n e T o h e l p T s u na m i an d K at r i na v i c t i m s t h r o u g h p r o m o t i n g a n e w l i n e b y a fa s h i o n b ran d . N at u ra l d i s a s t e r l i k e K at r i na , r e q u i r e

product support

n o t o n ly i n t h e d ay s o r i n w e e k s f o l l o w i n g t h e d i s a s t e r b u t f o r m an y y e ar s a f t e r .

U n f o r t u nat e ly ,

t h e y ’ v e o f t e n f o r g o t t e n a s t h e w o r l d t u rn

into something on the news on

K at e S pa d e

Tv. In

o r d e r t o h e l p d e va s tat e d r e g i o n

i s o p e n i n g u p a c an d l e l i n e t o ra i s e f u n d f o r t h e r e d c r o s s

t o s av e t h o s e c o u n t r i e s .

Solution_ Concept/Execution T h e c an d l e l i n e i s c a l l p o r ta g e e x p e r i e n c e o f K at e S pa d e w h e r e

which reflect the idea of bringing the e v e r t h e c an d l e g o e s .

It

is perfect for

p e o p l e w h o ar e t rav e l l i n g an d away f r o m h o m e an d wan t t o r e l a x . p i l l ar c an d l e s c o m e s w i t h t e rn s .

Each

3

The

d i f f e r e n t s c e n t s an d e a c h i s c o d e d w i t h pat -

p i l l ar c an d l e c o m e s w i t h a t i n o f m at c h e s f o r e a s y u s a g e

an d a l s o a t h an k y o u n o t e f o r s u p p o r t i n g t h e l e s s f o r t u nat e p e o p l e .

COM[POSIT]E


PACKAGING

*KATE SPADE

PAG E

116 117

KATE SPADE CANDLES

INGRID NJONO

Pa c ka g i n g 0 0 1

I· II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PACKAGING

*KATE SPADE

PAG E

118 119

INGRID NJONO

Pa c ka g i n g 0 0 1

I· II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PACKAGING

*KATE SPADE

PAG E

120 121

INGRID NJONO

Pa c ka g i n g 0 0 1

I· II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PACKAGING

*KATE SPADE

PAG E

122 123

INGRID NJONO

Pa c ka g i n g 0 0 1

I· II · III · IV · V · VI · [VII] · VIII


COM[POSIT]E


PACKAGING

*KATE SPADE

PAG E

124 125

INGRID NJONO

Pa c ka g i n g 0 0 1

I· II · III · IV · V · VI · [VII] · VIII


EXTENDING OPPORTUNITY CONTEXT↘

Rebrand & Repackage RECLAIM THE COMPANY’S IMAGE

INFO↘↘

Course_Instructor_Project Title PACKAGING 004_MICHAEL OSBOURNE_ KMART REPOSITIONING

PROJECT↘

New Kmart Marketing Approach Through Packaging REBRAND & REPACKAGE 4 TIERS OF PRODUCTS UNDER KMART

COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

126 127

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


A P P L I C AT I O N S _

Packaging SCANNER_

Epson Stylus C X 7800 TYPEFACES_

Berthold Akzidenz Grotes k , Clarendon, Futura , Tarza n a , Avenir, U RW Grotesk PRINTER_

Epson Stylus R2400, R180 0 , R1900, R1280 PA P E R _

Epson Photo Luster, Epso n Matte Heavyweight, Cano n Ultra Gloss TEAM MEMBERS_

Rika Putri, Jayde Cardina l l i , Teddy Kurniawan

Problem_08.0 Packaging/Kmart Rebran d i n g T o t ran s f o r m k m ar t b ran d t o t h e

l e v e l o f tar g e t o r e v e n b e t t e r i n o r d e r

t o c o p e w i t h t h e h ar s h c o m p e t i t i o n .

The

n e e d o f r e b ran d i n g i s a l s o t o

r e c l a i m t h e b a d r e p u tat i o n t h at k m ar t h a s f o r n o t b e i n g e n v i r o n t m e n ta l f r i e n d ly i n t h e i r b u s i n e s s p ra c t i c e s .

This

project is a team work based

an d t h e o b j e c t i v e i s t o c o m e u p w i t h n e w m ar k e t i n g s t rat e g y b y c r e at i n g

4

s u b - b ran d s u n d e r k m ar t .

Solution_ Concept/Execution O u r ta k e o n t h e n e w

k m ar t b ran d i s t o w e l c o m e p e o p l e an d m a k e c u s -

tomers feel like home.

We

d i f f e r e n t i at e o u r s e lv e s f r o m t h e c o m p e t i t o r s

b y s e p e rat i n g t h e f o u r s u b - b ran d s b a s e o n p e o p l e ’ s l i f e s t y l e s . b ran d i s f o r b u s y an d o n - t h e - g o l i f e s t y l e , l i f e s t y l e f o r fa m i ly n e e d ,

H a b i tat

Red Yellow & Blue

Ready

for basic

f o r e c o - f r i e n d ly l i f e s t y l e an d

Bliss

is

f o r u p p e r e c h e l o n l i f e s t y l e t h at a p p r e c i at e s u n i q u e t h i n g s f r o m d i f f e r e n t par t s o f t h e w o r l d .

COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

128 129

KMART REPOSITIONING

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


[ TA G L I N E ]

For

a

Busy Home

[GOAL]

To Make Life Easy

[ TA R G E T A U D I E N C E ]

Singles, Students, People Rush, Office Workers

in a

[MARKETING APPROACH]

M u lt i p u r p o s e , S pa c e - s av i n g , O n the-go Products

Mission_ Welcome Home Tagline T h e n e w K m ar t m ar k e t i n g s t rat e g y b e g i n s w i t h ta k i n g c ar e o f p e o p l e n e e d . T h e i m pa c t w e wan t o n c o n s u m e r s i s t o m a k e t h e m f e e l l i k e h o m e an d e a c h v i s i t w i l l b e a m e m o ra b l e e x p e r i e n c e . I n o r d e r t o d o t h at , our approach to this problem is to dive into the core need of different lifestyles.

We

b e l i e v e t h at b y h av i n g d i f f e r e n t v o i c e s o f p r o d u c t s w e

c an g i v e c o n s u m e r s a m o r e f u n t i m e s h o p p i n g an d m o r e a lt e rnat i v e t o choose from.

We

s e e t h e i m p o r tan c e o f c o nn e c t i n g t h e p r o d u c t s w i t h

c o n s u m e r s b e c a u s e b ran d l o ya lt y i s a s t r o n g fa c t o r t h at k e e p t h e m coming back to the store.

COM[POSIT]E

[ C AT E G O RY ]

H o m e , F o o d & H e a lt h , O u t d o o r

[VISUAL SYSTEM]

° ° ° ° °

Tone-on-tone Color Palette Strong Bright Colors Line Art Vector of the Product Knock Out Logo Side 3 S t e p s F u n c t i o n s D i a g ra m s


*KMART REBRANDING

PACKAGING

PAG E

130 131

[ TA G L I N E ]

[ TA G L I N E ]

[ TA G L I N E ]

For

For

For

a

Basic Home

[GOAL]

To Cover

the

D a i ly F a m i ly N e e d

a

S u s ta i na b l e H o m e

a

Refine Home

[GOAL]

[GOAL]

T o O f f e r H e a lt h y & A f f o r d a b l e O r g an i c P r o d u c t s

To Enjoy Unique Imported Goods an d M a k e P e o p l e F e e l H a p p y & Special

[ TA R G E T A U D I E N C E ]

H u g e F a m i ly

[ TA R G E T A U D I E N C E ]

E n v i r o n t m e n ta l C o n c e rn P e o p l e

[ TA R G E T A U D I E N C E ]

[MARKETING APPROACH]

Basic Value Products Q u an t i t y

for

L ar g e r

Dual Function Goods As An Alt e rnat i v e U s a g e

[ C AT E G O RY ]

Home, Food Outdoor

[MARKETING APPROACH]

&

H e a lt h ,

Pet,

D e s i g n S av v y P e o p l e

[MARKETING APPROACH]

Collection of Products From All Over the World

[ C AT E G O RY ]

H o m e , F o o d & H e a lt h , O u t d o o r

[ C AT E G O RY ]

H o m e , F o o d & H e a lt h

[VISUAL SYSTEM]

[VISUAL SYSTEM]

° ° ° ° °

° Collage of Images to Show the Product Function ° S u s ta i na b l e P a c k a g i n g M at e r i a l s ° Humoruous Images ° C o l o r s R e l at i n g t o P r o d u c t ° L o g o C h an g e s C o l o r s D e p e n d s On the Products

[VISUAL SYSTEM]

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]

B/W P at t e rn Red Yellow Blue as Highlight Solid Black Glossy Lable T r i an g l e , S q u ar e , C i r c l e S h a p e P at t e rn R e l at e t o P r o d u c t

INGRID NJONO

° E t c h i n g I l l u s t rat i o n s R e l at e d to Products ° Pastel Palette with Bright Accent Colors ° I m a g i nat i v e S t o r y i n E a c h I l l u s t rat i o n ° V ar i o u s U n i q u e T y p e fa c e s


A P P L I C AT I O N S _

Packaging SCANNER_

Epson Stylus CX 7800 TYPEFACES_

Clarendon, Futura PRINTER_

Epson Stylus R2400 PA P E R _

Epson Photo Luster TEAM MEMBERS_

Rika Putri, Jayde Cardina l l i , Teddy Kurniawan

Problem_08.1 Packaging/Kmart Ready T o c r e at e a u n i q u e s h o p p i n g e x p e r i e n c e , k m ar t c r e at e d 4 u n i q u e l i n e s b a s e d o n 4 l i f e s t y l e s . F i r s t b ran d i s r e a d y — i t f o c u s e s o n t h e b u s y l i f e s t y l e w h e r e p e o p l e n e e d s o m e t h i n g q u i c k an d e a s y . Solution_ Concept/Execution O u r ta k e i s t o s e l l p r o d u c t s

t h at h av e m o r e t h an o n e f u n c t i o n s o p e o p l e

c an d o t h i n g s m o r e e f f e c t i v e an d e f f o r t l e s s .

We

choose bright colors

s o t h at i t i s e a s i e r t o s p o t r e a d y i t e m s i n t h e s t o r e .

Simple line vector O n t h e b a c k o f t h e pa c k a g i n g t h e r e t h e p r o d u c t . T h e t o n e - o n - t o n e c o l o r s ar e u n i q u e c r e at e s a v i s u a l i n t e r e s t s .

ar t i s a p p l i e d t o s p e c i f y t h e p r o d u c t . ar e s t e p s o n h o w t o u s e for this line because it

COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

132 133

READY FOR BUSY LIFESTYLE

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

134 135

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

136 137

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

138 139

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

140 141

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

142 143

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

144 145

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

146 147

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

148 149

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


A P P L I C AT I O N S _

Packaging SCANNER_

Epson Stylus C X 7800 TYPEFACES_

Berthol d Akzidenz Grote s k PRINTER_

Epson Stylus R1800 PA P E R _

Matte Heavyweight, Cano n Ultra Gloss TEAM MEMBERS_

Rika Putri, Jayde Cardin a l l i , Teddy Kurniawan

Problem_08.2 Packaging/Kmart RYB T o c r e at e a u n i q u e s h o p p i n g e x p e r i e n c e , k m ar t c r e at e d 4 u n i q u e l i n e s b a s e d o n 4 l i f e s t y l e s . S e c o n d b ran d i s R e d Y e l o w & B l u e — i t f o c u s e s o n t h e b a s i c l i f e s t y l e w h e r e i t c o v e r s d a i ly fa m i ly n e e d . Solution_ Concept/Execution O u r ta k e i s t o o f f e r an

e x c e l l e n t ran g e o f p r o d u c t s w h i c h fa m i ly u s e w i t h

a f f o r d a b l e p r i c e e v e ry d ay .

Since

i t i s f o r b a s i c l i f e s t y l e , t h e i n s p i rat i o n

c a m e t o o u r i m a g i nat i o n t h at b y i n t e g rat i n g b a s i c c o l o r s l i k e b l a c k an d w h i t e , r e d , y e l l o w , b l u e an d b a s i c s h a p e s . i t c o m m u n i c at e s t h i n g s t h at ar e b a s i c b u t y e t i m p o r tan t . special to show quality.

COM[POSIT]E

Even

though it is basic line, we make it so


PACKAGING

*KMART REBRANDING

PAG E

150 151

RYB FOR BASIC LIFESTYLE

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

152 153

red yellow & b INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

154 155

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

156 157

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

158 159

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

160 161

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

162 163

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


A P P L I C AT I O N S _

Packaging SCANNER_

Epson Stylus CX 7800 TYPEFACES_

Logo/Tarzana, Lable/Ave n i r PRINTER_

Epson Stylus R1900 PA P E R _

Epson Matte Heavyweigh t TEAM MEMBERS_

Rika Putri, Jayde Cardin a l l i , Teddy Kurniawan

Problem_08.3 Packaging/Kmart Habita t T o c r e at e a u n i q u e s h o p p i n g e x p e r i e n c e , k m ar t b a s e d o n 4 l i f e s t y l e s . T h i r d b ran d i s H a b i tat — i t

c r e at e d 4 u n i q u e l i n e s f o c u s e s o n t h e s u s ta i n -

a b l e l i f e s t y l e w h e r e t h e o r g an i c p r o d u c t s c o m e s i n .

Solution_ Concept/Execution O u r ta k e i s t o o f f e r

o r g an i c p r o d u c t s w h i c h s at i s f y c o n s u m e r s .

H a b i tat The

b ran d s e l l s t h i n g s t h at ar e v e ry s u s ta i na b l e , h e a lt h y an d e x o t i c .

v i s u a l a p p r o a c h ar e m a d e o f p h o t o c o l l a g e s t o s h o w t h e p r o d u c t an d function. product. f r i e n d ly

H a b i tat l o g o c h an g e s c o l o r s d e p e n d i n g t h at m at c h e s w i t h t h e T h i s l i n e ar e n o t s e l l i n g o n ly i nn o vat i v e p r o d u c t s b u t a l s o e c o at t h e s a m e t i m e .

COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

164 165

HABITAT FOR ECO LIFESTYLE

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

166 167

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

168 169

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

170 171

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

172 173

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


A P P L I C AT I O N S _

Packaging SCANNER_

Epson Stylus C X 7800 TYPEFACES_

U RW Grotesk PRINTER

Epson Stylus R1280 PA P E R

Epson Matte Heavyweigh t TEAM MEMBER

Rika Putri, Jayde Cardin a l l i , Teddy Kurniawan

Problem_08. 4 Packaging/Kmart Bliss T o c r e at e a u n i q u e s h o p p i n g e x p e r i e n c e , k m ar t c r e at e d 4 u n i q u e l i n e s b a s e d o n 4 l i f e s t y l e s . F o u r t h b ran d i s B l i s s — i t f o c u s e s o n t h e d e s i g n s av v y l i f e s t y l e o r p e o p l e w h o a p p r e c i at e i m p o r t e d g o o d s an d wan t t o f e e l s p e c i a l a b o u t t h e u n u s u a l f i n d i n g s an d w i l l i n g t o pay m o r e .

Solution_ Concept/Execution O u r ta k e i s t o o f f e r p r o d u c t s f r o m d i f f e r e n t c o u n t r i e s an d b r i n g t h e world to consumers. This high-end line sells something more refined. I t i s i n s p i r e d b y t h e e l e m e n t s t h at c an b e f o u n d i n m o n e y f r o m var i o u s c o u n t r i e s w h i c h t i e n i c e ly w i t h t h e p r o d u c t s f r o m d i f f e r e n t o r i g i n s . F o r t h e v i s u a l l o o k , w e c r e at e d e t c h i n g i l l u s t rat i o n o f t h i n g s t h at r e l at e w i t h t h e p r o d u c t i n a s o p h i s t i c at e d b u t a l s o w h i m s i c a l .

COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

174 175

BLISS FOR REFINE LIFESTYLE

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

176 177

Bliss INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

178 179

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

180 181

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


COM[POSIT]E


PACKAGING

*KMART REBRANDING

PAG E

182 183

INGRID NJONO

Pa c ka g i n g 0 0 4

I· II · III · IV · V · VI · VII · [VIII]


FIRST IMPRESSION IS EVERYTHING CONTEXT↘ Logo Collections

IDENT ITY/PRINT/PAC K A G I N G P R O J E C T S

INFO↘

Course_Instructor_Project Title NONE

OBJECTIVE↘ Showcasing Logos

LOGOS FROM DIFFER E N T P R O J E C T S

COM[POSIT]E


IDENTITY

*LOGO COLLECTION

PAG E

184 185

INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


IDENTITY

*LOGO COLLECTION

PAG E

186 187

INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


IDENTITY

*LOGO COLLECTION

PAG E

188 189

Barilla

INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


IDENTITY

*LOGO COLLECTION

PAG E

190 191

INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


IDENTITY

*LOGO COLLECTION

PAG E

192 193

INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


COM[POSIT]E


IDENTITY

*LOGO COLLECTION

PAG E

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INGRID NJONO

G ra p h i c De s i g n

I· II · III · IV · V · VI · VII · VIII


THANK YOU Can’ t Thank You En o u g h _ I b e l i e v e t h at t h e b e s t t h i n g a b o u t d e s i g n i s a c t u a l ly t h e p r o c e s s o f s o lv i n g p r o b l e m s . D u r i n g t h o s e c r i t i c a l m o m e n t s , e v e ry i n s t r u c t o r s an d f e l l o w c l a s s m at e s h av e b e e n v e ry i n s p i r i n g t o m e . A s I g r o w s t r o n g e r i n d e s i g n , I’ m a l s o g r o w s t r o n g e r i n c o m m u n i c at i o n s k i l l s . M y m i n d , h e ar t an d s o u l ar e b e i n g s h ar p e n e d e v e ry s i n g l e d ay t o p u s h m y s e l f t o b e a better designer.

To

all the people who had helped me,

I

c an ’ t t h an k y o u

e n o u g h f o r y o u r e f f o r t an d e n e r g y .

Family_ Thanks for the Unconditi o n a l L o v e D a d /D j a s m a j u n i N j o n o , M o m /S u n g C h u C h i u , S i s t e r /L i nawat i N j o n o , B r o t h e r /L e v i N j o n o Por tfolians_ Thanks for Hanging Ther e w i t h M e A n g e l a W i j aya , A n m y N g u y e n , K r i s t e n H a f f , N o a h L o v e , R i s a k i K o ya m a , A k i na K awaz u , J an e t H u n g , L i n d a S o e ly s t i o , S a lva d o r B a l l e s t e r o s Friends_ Thanks for the Help, Sup p o r t & P r e c i o u s M o m e n t s M ar c o K u nar d i , E i s u k e T a k i , R i k a P u t r i , C h ar l e y L i n , I r e n e T j a h j a , Y u k o M o r o k u m a , A d a m M u lya d i , T e d d y K u rn i awan , K ana V e l a s c o , M i s a I n o u e , P e i z h u H u an g , J ay d e C ar d i na l l i , A m i e K ra g e r , R o g e m i l V e l a s c o , E r i k C arn e s , Y u k a K o b aya s h i , D e b ra C h e n g , H an g P h a m Mentors_ Thanks for Being My Sou r c e o f I n s p i ra t i o n & G u i d a n c e M ary S c o t t , A r i e l G r e y , J e r e m y S t o u t , H u n t e r W i m m e r , M e l an i e H a l i m , T o m S i e u , M a x S p e c t o r , T h o m a s M c n u lt y , D arr e l l H ay d e n , L a u ra M i lt o n , M i c h a e l O s b o u rn e , C h r i s t i n e G e o r g e , S c o t t R an k i n , A m y B r o a d b e n t , C l a u d e D i e t e r i c h , R e n e e D’ ar c y , J i m C ann i n g , S c o t C r i s p Vendors_ Thanks for the Giving th e B e s t S e r v i c e & M a k e T h i s H a p p e n G i an t H o r s e /L i ly C h e n g , K e y P r i n t i n g & B i n d i n g /D an ya W i n t e r m an & A u s t i n C h o , C a l i f o rn i a M o d e l D e s i g n s /R a m i G e l l e r , C a l i f o rn i a O f f i c e S e r v i c e /J e r e m i a h A l m o n d , P u rr f e c t C o l o r /R an d y G e e r , P l o t n e t /V a d i m Z ay c h i k , P i n k s C o l o r s T ran s f e r S e r v i c e

COM[POSIT]E


ACKNOWLEDGEMENTS

*THANK YOU

PAG E

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INGRID NJONO

C re d i t s

I· II · III · IV · V · VI · VII · VIII


Composite