Page 1

SPRING AND SUMMER two thousand eighteen

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

F R E E P E R S O N A L I Z AT I O N

1


LET’S CELEBRATE it ’s who we are!

2

INITIALS, INC.


HI, FRIENDS! Welcome to Spring & Summer 2018 here at Initials, Inc.! I am so excited about this season, this collection and this time in our history! The Spring & Summer months are all about new growth, new opportunities, and new reasons to party and celebrate! And good thing we know a thing or two about these…we are experiencing new growth like never before, creating new opportunities for our Creative Partners, hostesses, and customers to fall even more in love (is that even possible?) with our brand, and celebrating our 13th year as a company! What a special, special season and year this is here at Initials, Inc.! We have so many reasons to party and celebrate like never before! As this season began to come to life we declared it would be all about a fresh, new approach to your life and style—with on-trend prints that mix and mingle you like a maniac from a day at the park with your family, to a night on the town with your fella! Not to mention that our team has done it again (even BIGGER) with innovation so clever it will literally blow your hair back (or at least up in our new Ponies Up Hat)! Are you ready? Can you even handle all this excitement? I’m taking about a Park Pack Cooler lid pocket you can literally text through to keep yourself hands free and connected—all while keeping your phone safe from sticky popsicle hands and pool water! Our new Cabana Bag that features shoe sleeves to pop your shoes on the back of your bag (not in it so your contents stay clean!) as you hit the sand for a day at the beach! And even our new Adventure pieces like the Adventure Crossbody that keep you all put together in one simple place while you hang upside down on a roller coaster, blaze a new hiking trail, or roam around at a farmers market. Whatever your need or activity level—we’ve got you covered this season like no one else can! So, I say Spring & Summer 2018 is a massive confetti-worthy season: let’s get ready to party, to celebrate, and to have a little extra fun Initials, Inc. style! See you at the party!

HAVE FUN! MAKE MONEY! Every day is a party at Initials, Inc., and you’re invited! Define your style by shopping with us. Host a party for fabulous rewards. Or join us today and start living your dreams!

MAKING A DIFFERENCE matters to us. Through our Initials, Inc. iCare Foundation, we’re committed to helping families in our local communities, across the nation, and around the globe.

H I G H E ST E T H I C A L STA N DARD S This year we celebrate 11 years of Direct Selling Association (DSA) membership! We are completely committed to the highest level of ethical business standards. And we’re just getting started!

C O M PA S S I O N for each other and the world around us is at the heart of everything we do. Our buttery soft Vegan Faux Leather feels like the real thing, but no animals were harmed in the making of this fabulousness!

SMOOCH!

BRITNEY VICKERY, CEO & FOUNDER

SAFETY Our insulated products are free of the organic synthetic compound Bisphenol A (BPA). Rest a little easier knowing we’re looking out for you and your family.

F RE E P E R S O NA L I Z ATI O N We say, “There’s Only One You” and you shouldn’t have to pay more to celebrate it! Enjoy designing the perfect look that’s all about you...for FREE! INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

3


SHOP Swing by a party or shop online. Whether it’s traveling, organizing, or enjoying a flair for fashion, you will love shopping for products that combine function with the latest trends!

HOST Gather your girlfriends to shop & socialize. Open your home for a gettogether and enjoy FREE and half-priced items, FREE shipping, and Exclusive Hostess Shopportunities. Our national party average is $400+! It’s fun and easy. Schedule your Initials, Inc. party today!

JOIN

SOIREE ROSÉ

PAGE 10

Become a Creative Partner & be your own CEO! Start earning today. Starter Kits ship within 3—5 business days so you can get started right away. Contact your Independent Creative Partner or visit www. Initials-Inc.com and join today! H AV E F U N ! MAKE MONEY!

4

INITIALS, INC.

NEW ARRIVAL

ABOUT THE LOCATION

Nothing kicks off Spring & Summer like a visit to the lush paradise found within your local botanical garden. The 2018 Spring & Summer collection was photographed in part at the Atlanta Botanical Garden, Gainesville. For information, visit atlantabg.org or call 404-888-4760.


hostess rewards

the perks of being a hostess

LET’S PARTY!

GUEST SALES

FREE PRODUCTS

1/2 PRICE PRODUCT

HOSTESS SHOPPORTUNITY

FREE SHIPPING

$250

$25

$350

$35

1

$450

$60

1

$550

$75

2

$650

$100

2

$750

$125

3

$850

$150

3

$1,000

$200

4

$1,001+

= 20% in FREE PRODUCT

4

EARNED IT!

+ G E T RE WARD ED FOR EVERY PARTY BOOKED FROM YOUR PARTY HELD AND SUBMI T TED WITHIN 6 0 DAYS OF ORIGIN A L PARTY DATE .

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

5


STYLE BOSS

A

elegantly organized

B

C D

THIS TASSEL’S A TECHIE

Our elegantly intelligent Vegan Faux Leather tassel smartly hides an adapter which connects your Apple device with Lightning Connector to a USB port, for syncing and charging.

SUNNY DAY SIDEKICK

Keep your shades, glasses, pens, and all of life’s little essentials stylishly cinched in four fun patterns.

ALL IN THE WRIST

E

Your keys stay classy alongside this beautifully braided wrist loop in Vegan Faux Leather with lobster claw clasp to attach right where you want it. A. SUCCESS TOTE | METALLIC GOLD Single Initial, Typewriter, Cream $90 B. CHARGED UP TASSEL | METALLIC GOLD Personalization Not Available $18 C. JUST IN CASE | HARBOUR Single Initial, Typewriter, Red $22 D. SIDEKICK | MAKE WAVES Personalization Not Available $9 E. BRAIDED KEY FOB | METALLIC GOLD Personalization Not Available $12 F. CARRYOUT | NAVY STRIPE Single Initial, Script, Red $28

6

INITIALS, INC.


A

B

F

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

7


color crush } P R E T T Y I N P I N K

WE BELIEVE IN PINK If it’s pink or sparkly, it’s definitely on our must-have list for this season! It’s friendly, fearlessly feminine, and oh-so-fun!

BRAIDED KEY FOB | ROSÉ $12

YES WAY, ROSÉ

This distinctive pink is everything. While just as pretty as Blush and Bashful, Rosé holds her own as THE soft pink of the year! Pair a Braided Key Fob with your Relaxed Tote for a romantic matched look. RELAXED TOTE | ROSÉ Single Initial, Frilly, Blush $74

8

INITIALS, INC.

PACK-IT IN PINK

Our fan favorite Pack-It Pockets are designed with a white, wipe clean interior. So no matter how many shades of pink lip gloss you carry, you’re covered if there’s a spill. (No, 14 is not too many, thankyouverymuch.) PACK-IT POCKET | BERRY STRIPE Single Initial, Athletic, Aqua $22


<< IN THE BUFF

Love the look of soft tones, but youâ&#x20AC;&#x2122;re not ready to make the full fashion commitment? We hear you! Try a warm nude like our Taupe to achieve #ootd (Outfit Of The Day) bliss! SOLO | TAUPE Single Initial, Classic, Cream $62

MAKE IT YOURS!

When you choose your own personalization, you can share your love of pink on any product! Remember, pink is a lifestyle. GRAPHIC TOTE | SUNNIES 2 Lines, Tumble, Hot Pink $28

PRACTICALLY PERFECT PINKS

Pink is simply a HUGE color trend for the Spring & Summer 2018 and we LOVE it! Powerfully optimistic and happy - just like a splendid sunny day!

3

PIECE SET

GOOD THINGS COME IN THREES

BACK SAK | FLAMINGLE Icon: Brackets , Typewriter, Black $25

Our Honeysuckle Trio, a fiercely feminine three-piece set includes a fashion-forward tote, clutch and wallet, all in our buttery soft Vegan Faux Leather. TRIO | HONEYSUCKLE 3 Letter Traditional, Classic, Blush $95

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

9


O SOLO MIO!

This chic clutch has new upbeat colors for the sunny season! Glam exterior and purposeful interior with two spacious side pockets and a roomy center pocket. Secure it all with a smart latch closure! Carry as a shoulder bag, crossbody, wristlet, or clutch!

BRING ORDER TO ODDS & ENDS

A

Add sturdy and stylish storage anywhere, plus rear metal grommet opening transforms into an upscale charging station!

B

A. SOIRÉE | ROSÉ Single Initial, Typewriter, Cream $46 B. BINETTE+ | BUFFALO CHECK 1 Line, Tumble, Hot Pink $25 C. BIN | BUFFALO CHECK 2 Line, Tumble, Hot Pink $35 D. RELAXED TOTE | NAVY Single Initial, Regal, Calypso $74 E. SOLO | AQUA Single Initial, Regal, Cream $62

C

TOTE-ALLY RELAXED

shoulder strap or handle D

10

E

INITIALS, INC.


PERFECT PARTY PALETTE live life in full bloom

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

11


A

YOUâ&#x20AC;&#x2122;RE MADE TO SHINE with your unique style

C

12

INITIALS, INC.

B


COLORS IN FULL BLOOM

& flawlessly on-trend

C

A

B

FANCY A SPRING & SUMMER SOIRÉE

Our party-perfect envelope clutch in Vegan Faux Leather opens to an interior phone pocket, a zipper pocket, 3 slim pockets and 14 card slots. Carry as a clutch or use detachable shoulder strap to go hands-free! A. CANVAS STRIPE TOTE | NAVY Single Initial, Script, Calypso $68 $62 C. SOIRÉE | BERRY Traditional, Circle, Cream $46

B. SOLO | LEMON Single Initial, Regal, Hot Pink INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

13


LIVE BY THE SUN

A

daytime travels

B

C

TAKE ALONG YOUR EVENING PARTY PUMPS IN CABANA BAGâ&#x20AC;&#x2122;S THOUGHTFUL ELASTIC SHOE LOOPS

14

INITIALS, INC.


LOVE BY THE MOON nighttime party

E

D Add a refined touch to your refreshments with new Fabric Coasters personalized in a matching set of four.

F

G

Host

a $750 party & get it all for only

$56 A. CARRYOUT | BERRY STRIPE 1 Line, Frilly, Navy $28 B. SIDEKICK | AVALON $9 C. CABANA BAG | FOLLY $48 D. FABRIC COASTERS | CREAM Varied Styles shown. Set of 4 will be personalized as a matched set. $20 E. PACK-IT-POCKET | NAVY STRIPE 1 Line, Script, Hot Pink $22 F. COMMON CENTS | HARBOUR 3 Letter Traditional, Diamond, Hot Pink $26 G. SOLO | METALLIC GOLD Single Initial, Typewriter, Cream $62

74% OFF

RETAIL PRICE $215

+ Enjoy FREE and half-priced items with FREE shipping & Exclusive Hostess Shopportunities. Book your party today!

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

15


color crush } S O F T H U E S

MODERN ROMANCE Melting snow gives way to the soft hues of spring in our modern romantic collection of prints. Even better - our Grey Stripe print is fella-friendly!

SPLISH SPLASH!

Mesh Caddy can do it all! Itâ&#x20AC;&#x2122;s mesh body and pockets allow sand or water an easy escape while keeping your goodies insideshells at the beach, toys at the pool, even eggs in an Easter basket! MESH CADDY | GREY Single Initial, Regal, Navy $30

THE PERFECT ESCAPE

Cabana Bag makes your next trip to the beach, pool or around town an affair with flair. While our new Enchanted pattern makes a sophisticated canvas for your unique personalization to pop! CABANA BAG | ENCHANTED Single Initial, Typewriter, Aqua $48

16

INITIALS, INC.


<< WE’RE SMITTEN

This pretty paisley gently incorporates a soft pastel palette which always plays well with others. Time for a new springtime crush! HIGH & DRY | SMITTEN/ GREY STRIPE 3 Letter Side Stacked, Typewriter, Aqua $28

BOTTOM’S UP | SMITTEN Traditional Classic, Aqua $48

AMAZING GRAYS!

Meshin’ Around is made for adventure, and in Grey Stripe, you or your beau can take it with you! MESHIN’ AROUND | GREY STRIPE Single Initial, Frilly, Blush $40

MASTER THE MIX

Softer hues ring in spring with this romantic collection of products. We love the subtle grey and white prints with our signature Aqua or with a gentle Rosé pink.

CONVENIENT SHOE LOOP

INSULATED BOTTOM

MON AMOUR

Sip, Sip, Hooray! is ready for romance when you stylishly stow and serve your favorite red, white, or bubbly! Our BPA-free insulated interior keeps the perfect temp, and included wine key helps to open the possibilities! SIP, SIP, HOORAY! | GREY STRIPE Single Initial, Typewriter, Navy $28

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

17


A

B D

E

DELICATELY DECISIVE with a splash of sass

18

INITIALS, INC.


HOLDS YOUR IPHONE 8 OR 10 IN ITS CASE!

A

C

C

C

D

G F

D B

E

STAY IN THE LOOP!

Snap your essentials on any purse or tote strap to keep your keys close by, then take it all with you using the handy wrist loop.

F

TOTE-ALLY EFFICIENT!

Designed to keep larger bags organized! This Tote Organizer is a perfect fit inside our One Trip Wonder and Relaxed Tote. Plus, sturdy top metal grommets make it easier than ever to switch between totes or bags.

G

A BAGâ&#x20AC;&#x2122;S ORGANIZED BESTIE! The Handbag Organizer fits nicely inside the A-Line, Trio, and Cabana Bag. A place for everything, plus sturdy top metal grommets make it easier than ever to switch between bags.

A. A-LINE | AQUA Single Initial, Regal, Cream $68 B. ONE TRIP WONDER | LACE Mega Monogram, Classic, Blush $48 C. TECH WALLET | SMITTEN $26 D. CHARGED UP TASSEL | AQUA $25 E. BRAIDED KEY FOB | AQUA $12 F. TOTE ORGANIZER | TAUPE $25 G. HANDBAG ORGANIZER | TAUPE $20 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

19


C

A BOLD NEW MOM

made to be beautifully beneficial

B

A

20

INITIALS, INC.


STROLL IN STYLE WITH THE ULTIMATE STROLLER ORGANIZER

from stroller to shoulder

A

in seconds

A

C

Includes Changing Pad

MIX & MATCH FOR THE ULTIMATE PARENT-FRIENDLY SET!

B

BABY YOUR BABY

Roomy, fully-lined open interior with plenty of pockets, and changing pad fits conveniently within easy reach!

F

D E

INSULATED SIDE BOTTLE POCKETS

FRONT POCKET FOR GRAB AND GO ITEMS

A. STROLLER ORGANIZER | CHARCOAL CANVAS 1 Line, Typewriter, Cream, Family Crest Icon, Aqua $48 B. OH BABY! BACKPACK | CHARCOAL CANVAS 1 Line, Typewriter, Cream, Family Crest Icon, Aqua $72 C. PONIES UP HAT | SMITTEN Single Initial, Regal, Aqua $28 D. BACKPACK COOLER | GREY STRIPE/ENCHANTED Single Initial, Script, Aqua $50 E. SNAPPY KEY FOB | RADIANT $9 F. CANVAS TOTE | AQUA Single Initial, Regal, Aqua $65 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

21


color crush } M O N O C H R O M AT I C S

BLACK, WHITE & FAB Classic icons of sophistication. Bold and beautiful patterns which simply go with everything! Add colorful personalization for a vibrant, sunny dash of flash! TAKE ALONG CADDY | SKINNY STRIPE 1 Line, Tumble, Hot Pink $28

<< HOT POCKETS

Bottom’s Up is the ultimate beach tote! Six exterior pockets, top zipper closure, and even a reinforced mesh bottom to keep sand and water at the shore! BOTTOM’S UP | SUNNIES 1 Line, Typewriter, Hot Pink $74

PRINTS OF TIDES

Make summer graphic and fun! Simply stated colors look sharp and allow your personalization to do the talking.

WHO’S YOUR CADDY? The Mesh Caddy, that’s who! Smartly made to keep the good stuff in and lets water and sand escape without hassle.

MESH CADDY | BLACK 1 Line, Deco, Aqua $30

22

INITIALS, INC.


<< SUMMER READING LIST

Take Along Caddy in Skinny Stripe is sublime storage for home office, home-room or when it’s time to hit the road!

TOTEALLY YOUTILITY™ | POLKA DOT Traditional Classic, Hot Pink $58

INSULATOR $25

INSTANTLY COOLER!

Simply place an Insulator inside the TOTEally YOUtility™ to create a chic, chilled and organized party cooler!

KEEP IT SIMPLE!

Black and white is an elegant combination for any season, and is as popular as ever as the temps start to rise in 2018! SOLO | BLACK Traditional Diamond, Taupe $62

SIDEKICK LADIES WHO LUNCH

Carryout is just the right size for your on-the-go cuisine with a wipe clean BPA-free insulated interior.

Sunglasses, readers, or any of life’s little essentials have a home in this stylish cinch-top pocket! SIDEKICK | SUNNIES $9

CARRYOUT | POLKA DOT Traditional Classic, Hot Pink $28

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

23


A

B

24

INITIALS, INC.


SMART CASUAL

The breezy style of our Canvas Stripe Tote can go from running errands to the runway with effortless ease.

C

STAY ON TOP OF YOUR GAME Throw shade at the summer heat while your unique, colorful FREE personalization pops off our classically bold Polka Dot. Ponies Up’s extra high back opening is perfect for a messy bun, top knot, or high pony tail.

Scarlett Knight SENIOR CREATIVE LEADER SOUTH CAROLINA

Became My Own CEO October 2014

What is your favorite spring or summer activity?

Floating in our pool with friends.

Most memorable use of your Initials, Inc. income?

TAKE ME WITH YOU!

H3 Clutch in black with Pebbled Vegan Suede feels soft, keeps you organized and plays nicely with all types of purses, bags and totes. But also know, she’s not afraid of confidently going on her own!

Disney Vacation for my family of six. We booked a suite at the Animal Kingdom Lodge with a savannah view…so we woke up every morning to giraffes, zebras and Mickey! Thank you Initials, Inc.!

What font color sums up your personality? Hot Pink!

Most exciting Initials, Inc. moment? Walking the stage multiple times for Britney to present me with a Go-Getter Award!

Three words that best describe your Initials, Inc. business?

Opportunity, Blessing, Fun! A. H3 CLUTCH | BLACK Single Initial, Frilly, White $32 B. CANVAS STRIPE TOTE | NAVY Mega Monogram Circle, Hot Pink $68 C. PONIES UP HAT | POLKA DOT Single Initial, Frilly, Hot Pink $28 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

25


BRING YOUR APPETITE

B

Our Adventure Backpack is the ultimate in picnic provision!

A

•zippered front pockets •detachable blanket •roomy insulated section •zippered beverage sleeve Plus service for four: •plates & flatware •fabric napkins •stemware •salt & pepper shakers •bottle opener •cutting board

A. ADVENTURE BACKPACK | BLACK STRIPE/CHA-CHA 1 Line, Typewriter, Cream, Spirit Crest Icon, Aqua $125 B. BACK SAK 1 Line, Typewriter, Aqua $25 C. PACK-IT POCKET 1 Line, Deco, Aqua $22 D. YBL | CADET $20 E. ADVENTURE CROSSBODY | BLACK STRIPE Single Initial, Breeze, Aqua $25

C

D

CYBER SECURITY

Use your smartphone’s touchscreen while it stays secure in Adventure Crossbody’s clever clear back pocket!

E

E

touchscreen access at your fingertips

E 26

INITIALS, INC.


BLAZE A TRAIL

that â&#x20AC;&#x2122;s fashionable + functional

B

A

Host

a $750 party & get it all for only

$56

74% OFF

RETAIL PRICE $217

+ Enjoy FREE and half-priced items with FREE shipping & Exclusive Hostess Shopportunities. Book your party today!

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

27


color crush } I N T H E N AV Y

CATCH OF THE DAY This classic nautical blue is effortlessly graceful and universally flattering. These Spring & Summer stars are made to be uncommonly fun with an air of formality.

NEW ARRIVAL

PRINTS OF TIDES

Harbour, Lobster, Make Waves, and Navy Stripe are inspired by everyone’s favorite seaside vacation - Bon Voyage!

CATCH A WAVE OF COLOR

Bottom’s Up in Lobster looks as fabulous as it is functional! Tough mesh bottom lets the sand and water stay at the seashore, while the zippered roomy interior and six exterior pockets make beach trips a breeze. BOTTOM’S UP | LOBSTER 2 Lines, Tumble, Navy $48

NEW ARRIVAL

CRUSTACEAN SENSATION

Our Lobster ROCKS in coral and red which perfectly compliments this season’s cool, calm blues, like our Navy. BACK SAK | LOBSTER 2 Diamonds, Modern, Navy $25

28

INITIALS, INC.


NEW

PURSE LIKE A SAILOR

ARRIVAL

Take the party offshore with the Siorée in Navy! Carry as a clutch, over the shoulder, crossbody or even as a wallet! SOIREE | NAVY Single Initial, Frilly, Cream $46

NAUTICAL BY NATURE

Park Pack Cooler in Navy Stripe / Harbour easily stores anything needed for a successful maritime (or landlocked) adventure! PARK PACK COOLER | NAVY STRIPE/HARBOUR 2 Lines, Athletic, Aqua $50

NEW ARRIVAL

LIVE THE SALT (& LIME) LIFE NEW

A SHORE THING

Our simple and sturdy Graphic Tote in Lobster lets you show your claws (and personalization) while you take it to the beach, pool, picnic or party! GRAPHIC TOTE | LOBSTER Single Initial, Typewriter, Calypso $28

ARRIVAL

Keep it classy while you serve the crew with our distinquished Fabric Coasters in Navy. A personsalized set of four adds elegance to any occasion. FABRIC COASTERS | NAVY Varied styles shown. Set of 4 will be personalized as a matched set. $20

SET OF 4

INITIALS-INC.COM

NEW ARRIVAL

F R E E P E R S O N A L I Z AT I O N

29


Martika Cross CREATIVE LEADER | KANSAS

Became My Own CEO March 2017

Best decade for dance music and why? The 70’s! It was what we call “Real Music”

A

B

My favorite part of the day is… Mornings

Smartest thing you’ve done in your business? Growing a team!

Three words that best describe my Initials, Inc. business: Fun, Fulfilling and Successful!

Best personalization you’ve ever seen on an item? Martika

CALYPSO QUEEN

Our popular Solo now comes in the Caribbeaninspired color Calypso, a perfect complement to these beautiful,beachy blue hues!

Five things I love… God, my family, my home, my business and FOOD!

ROCK LOBSTER!

Meshin’ Around’s mesh sides keep sand at the beach and features unique elastic shoe loops on the back - perfect for those sandy flip-flops!

30

INITIALS, INC.

A. MESHIN’ AROUND | LOBSTER $40 B. SIP, SIP, HOORAY! | LOBSTER Single Initial, Typewriter, Navy $28 C. CHILLER | HARBOUR Brackets Icon, Typewriter, Calypso $75 D. SOLO | CALYPSO Single Initial, Frilly, White $62 E. ONE TRIP WONDER | MAKE WAVES Mega Monogram, Circle, Calypso $48


E D C

Host

a $650 party & get it all for only

$8450

67% OFF

RETAIL PRICE $253

+ Enjoy FREE and half-priced items with FREE shipping & Exclusive Hostess Shopportunities. Book your party today!

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

31


TIME TO WINE DOWN

under a sunny sky or starry night Tennelle Hernandez

A

SENIOR CREATIVE LEADER | CALIFORNIA Became My Own CEO July 2015

What is your most exciting Initials, Inc. moment? Earning my very first Trip of a Lifetime for not only myself but for my husband as well. As a stay at home mom, this was the first thing I’ve ever earned for “us” in 17 years.

Smartest thing you’ve done in your business? Promoting into Leadership and watching California BOOM!

TRADITIONAL MONOGRAMS In a traditional 3-letter monogram, the larger center letter is your last name. For all the single ladies, that’s typically First - Last - Middle. And for our married friends, it’s usually First - Last - Maiden.

Five things that you love...

1. My Family 2. My Friends 3. Health & Fitness 4. Traveling 5. Peanut Butter

Most memorable use of your Initials, Inc. income? Paying for my two daughters for their private school and writing the tuition check in FULL for two consecutive years now, going on number THREE!

32

INITIALS, INC.

B

LET’S TAKE IT OUTSIDE!

Adventure Backpack is the smartly stylish, all-in-one picnic solution made to satisfy the most demanding outdoor appetite! Designed to serve four and perfect for day trips to the park or fireworks under the stars.


B

A. CABANA BAG | HARBOUR Mega Monogram, Circle, Calypso $48 B. ADVENTURE BACKPACK | NAVY STRIPE/HARBOUR 2 Lines, Tumble, Calypso $125 C. HIGH & DRY | LOBSTER/HARBOUR 2 Lines, Tumble, Navy $28 D. SQUARE PILLOW | CREAM Mega Monogram, Classic, Navy $28 E. TECH WALLET | MAKE WAVES Single Initial, Typewriter, Calypso $26 F. PONIES UP HAT | LOBSTER Traditional, Circle, Navy $28

B

C

D

F

A

E

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

33


A E

D

SERVE UP SOME SUMMER STYLE as you arrive classy and clever

34

A. HIGH & DRY | AVALON/FOLLY 1 Line, Tumble, Watermelon $28 B. PONIES UP HAT | FLAMINGLE Traditional Diamond, Navy $28 C. GRAPHIC TOTE | FLAMINGLE Two Lines, Tumble, Black $28 D. PARK PACK COOLER | AVALON/FOLLY 1 Line, Tumble, Navy $50 E. DOUBLE DISH | HARBOUR Single Initial, Frilly, Hot Pink $48 F. ADVENTURE CROSSBODY | BERRY STRIPE Single Initial, Frilly, Navy $25 G. BOTTOMâ&#x20AC;&#x2122;S UP | FLAMINGLE 1 Line, Deco, Black $48

INITIALS, INC.


B

Clear, top zipper pocket keeps contents safe and secure, plus touchscreens are still touchable inside!

Pack a case of cheer! BPA-free insulated interior holds 24 - 12oz. cans of your favorite bevs!

Large open front pocket, elastic mesh pockets on both sides, also metal rings, fabric loops for all hangers-on!

C

G

Host

a $850 party & get it all for only

$63

75% OFF

RETAIL PRICE $255

+ Enjoy FREE and half-priced items with FREE shipping & Exclusive Hostess Shopportunities. Book your party today!

F INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

35


GLAM GETAWAY packed with adventure

A

MESH BOTTOM ALLOWS SAND AND WATER TO STAY AT THE BEACH, NOT IN THE BAG!

D

E

VACATIONS ON US!

Toes in the sand, and fun in the sun. Pack your (monogrammed) bags for some epic adventures with Initials, Inc. in 2018! Connect with your Creative Partner today to find out how you can join us for free!

36

INITIALS, INC.


C

B

F

G

A. BOTTOM’S UP | FOLLY Traditional, Regal, Navy $48 B. ADVENTURE CROSSBODY | AQUA STRIPE Single Initial, Tumble, Hot Pink $25 C. TROLLEY BAG | BERRY Traditional, Classic, Cream $125 D. BACK SAK | AVALON Single Initial, Regal, Navy $25 E. MESHIN’ AROUND | FOLLY Traditional Classic, Cream $40 F. TOTE TALK | GOLD DOT 2 Lines, Tumble, Navy $25 G. BRAIDED KEY FOB | BERRY $12 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

37


color crush } C I T R U S

any way you slice it Colors lively, vivid and made for the sunshine! It’s time to shake off the cold and get moving in a bright, energetic direction!

THE FRESH PRINTS

Okay, we admit it, Bel Aire was absolutely fab, and we have the palm trees to prove it! So let’s get outside, your perfect sunny day is waiting!

<< TROPIC THUNDER! ORANGE YOU ENJOYING THE WEATHER?

You will with the Trio in our oh-so-soft Vegan Faux Leather! This juicy three-piece set is totally on trend - a tote, clutch, and wallet made to be bright and beautiful! TRIO | ORANGE Single Initial, Typewriter, Graphite $95

38

INITIALS, INC.

Our top-selling One Trip Wonder is the queen of the jungle. Big, beautiful with MORE than enough room for any fun foray! ONE TRIP WONDER | TROPICS Brackets Icon, Typewriter, Navy $48


<< delivers in the clutch

H3 Clutch in Emerald is loved from coast to coast and adds the perfect touch to your signature style! Carry in hand or on your wrist. H3 CLUTCH | EMERALD $32

SMART NOT TART!

Relaxed Tote has quickly become an Aqua Family favorite, and now in Lemon, made to match your sunny disposition! Carry over the shoulder or by top handles, either way, our Vegan Faux leather is still buttery soft! RELAXED TOTE | LEMON Single Initial, Typewriter, Cream $74

FRESH-SQUEEZED!

Sip, Sip, Hooray! in Citrus stylishly carries and cools your favorite thirst quencher. Unzip the top to find its BPA-Free insulated interior with handy wine key. SIP, SIP, HOORAY! | ZEST Traditional Circle, Navy $28

ISLE TAKE IT!

It may be warm outside, but the Park Pack Cooler loves to chill! A BPA-Free insulated interior and a fun, functional exterior travels well from the park to the poolside! PARK PACK COOLER | ZEST/ ISLE 2 Lines, Deco, Calypso $50

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

39


ROCK THE RESORT

D

with a lively look & smart design A

C

B

THE MESHIN’ AROUND’S INSULATED BOTTOM HOLDS UP TO TEN 12 OZ. CANS!

40

INITIALS, INC.

E


D

A C

Pattie Fitzsimmons SENIOR CREATIVE LEADER PENNSYLVANIA

CAUSE THIS IS CHILLER!

Became My Own CEO February 2013

Bringing food and refreshments for any summertime adventure will be a breeze! This sturdy aluminum-framed cooler not only looks fab, but also has all the convenient functionality to take feeding the fun to the next level!

Three words that best describe my Initials, Inc. business: Freedom, Excitement and Friendship

Most exciting Initials, Inc. moment? CENTER POP-TOP TO GRAB SINGLE ITEMS

F

ROOMY DOUBLE ZIPPER TOPS

EASY ACCESS FRONT ZIPPERED POCKET

Oh gosh! Earning my first Trip of a Lifetime to Punta Cana. I had not been in the company even a year yet, but was able to pull it out with hours to spare.

SUMMER’S MANE EVENT

Our Ponies Up Hat has an extra opening high in the back to throw your hair up in a messy bun, top knot, or high pony tail. It’s a Major League upgrade for stylishly staying cool in the heat!

Most memorable use of Initials, Inc. income? Making a last-minute decision to attend a memorable wedding in Cancun with no worry about how to pay for it!

D

LET’S KEEP IT CLEAN

Handy clear front pocket zips shut keeping your essentials or phone safe from sand and water. Plus, any touch screen device is still touchable through the clear, zipper pocket!

Five things I love… My daughters, Lindsey and Bailee, Jim and his whole family, my whole family, the beach, and my friends…Can you tell I love my family and friends?!

A. MESHIN’ AROUND | TROPICS Single Initial, Regal, Navy $40 B. TECH WALLET | ZEST Single Initial, Script, Navy $26 C. CHILLER | TROPICS Traditional, Regal, Navy $75 D. HIGH & DRY | ISLE/ TROPICS 2 Lines, Tumble, Navy $28 D. HIGH & DRY | ISLE/TROPICS 2 Lines, Tumble, Calypso $28 E. SIDEKICK | TROPICS $9 F. PONIES UP HAT | ISLES Single Initial, Script, Hot Pink $28 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

41


YOU CAN DISH IT OUT...

C

D

A

A

INSULATED BOTTOM FOR CASSEROLE DISH

TRIANGULAR TOP HAS INSULATED STORAGE

...AND TAKE IT (TO THE PARK)! C

A. TOP LEFT: DOUBLE DISH | POLKA DOT 1 Line, Tumble, Aqua $48 A. MAIN IMAGE: DOUBLE DISH | POLKA DOT 1 Line, Script, Calypso $48 B. CABANA | CHA-CHA Mega Monogram, Circle, Calypso $48 C. PARK PACK COOLER | CHA-CHA/ SUNNIES 2 Lines, Tumble, Calypso $50 D. CHILLER | SUNNIES Mega Monogram, Classic, Calypso $75 E. CANVAS BARREL | BLACK/CANVAS Traditional Classic, Black $65 F. JUST IN CASE XL | POLKA DOT Single Initial, Tumble, Watermelon $22

Host

a $1000 party & get it all for only

$83

77% OFF

RETAIL PRICE $356

BPA-FREE INSULATED INTERIOR HOLDS 24 12OZ. CANS OF ICE COLD CHEER

42

INITIALS, INC.

USE YOUR TOUCHSCREEN WHILE ITâ&#x20AC;&#x2122;S SECURE INSIDE THE TOP CLEAR POCKET

+ Enjoy FREE and half-priced items with FREE shipping & Exclusive Hostess Shopportunities. Book your party today!


GET OUTSIDE

picnic in the fresh air E

F

B

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

43


FOR HIM

the power of personalization Monograms are a unique representation of who we are, and the choices you make in your design can help tell your story. For a masculine look, try a 3-Letter Same Size in a rugged color like Navy. Or let your font choice represent you: Athletic, Modern, or Regal?

B

A

A. THE TRAVELER | CHARCOAL CANVAS 3 Letter Same Size, Typewriter, Navy $60 B. GARMENT BAG | CHARCOAL CANVAS 3 Letters Same Size, Typewriter, Navy $60 C. BACK SAK | GREY STRIPE Traditional, Diamond, Navy $25 D. CARRYOUT | CHARCOAL CANVAS Traditional, Diamond, Cream $28 E. COOLER BACKPACK | CHARCOAL Traditional, Circle, Cream $45 F. PACK-IT POCKET | GREY STRIPE $22

44

INITIALS, INC.


Single initial monograms for guys. You can use first or last name! Example: “ALLEN ADAMS”

2 DI AMONDS FONT MODER N

B RAC KE TS

FONT TY P EW R ITER

1 LE TT E R

FO N T RE GA L

2-letter monogram styles for the guys Example: “JOHN DAVID SMITH”

STAC KE D

SAME S I ZE

FONT MODER N

FONT ATHLETIC

DIVIDED

FON T M OD E RN

3-letter monogram styles for the guys Example: “JOHN DAVID SMITH”

SAME S I ZE

FONT ATHLETIC

T RADI T I ONA L

FONT TY P EW R ITE R

E

C

A F D

THE COOL WAY TO CARRY

The Cooler Backpack is a perennial favorite - as it should be! Spacious, BPA-free, insulated interior with zippered front pocket and ready to roll. Carry it two ways!

C A R RY

I T

T WO

WAYS INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

45


FOR HER

the power of personalization

B

Monograms are a unique representation of who we are, and the choices you make in your design can help tell your story. For a feminine look, try a 3-Letter Traditional Monogram in a soft color like Blush. Or let your font choice represent you: Classic, Frilly, or Regal?

Single initial monograms for gals. You can use first or last name! Example: “AMY ADAMS”

2 D I A M ON DS F ON T M O DE R N

B R AC K E TS

FONT TYPEWRITER

1 LETTER

FO NT RE G AL

2-letter monogram styles for the gals Example: “ANNA KATE MATTHEWS”

STAC K E D

F O N T M O D ER N

SA ME SI ZE

F O NT AT H L E T I C

DIVIDED

FO NT MO DE RN

3-letter monogram styles for the gals Example: “ANNA KATE MATTHEWS”

T R AD I T I O N A L FO N T C I RC L E

SI D E STAC K E D

F O N T T Y P E W R I T ER

T RA DI TI O N A L F O N T C L ASS I C

46

INITIALS, INC.

TRADITIONAL FO NT DIAMO ND

SA ME SIZ E F O NT S CRIPT

A


C

C

ROLL OUT!

roll it, snap it, and go

F

D E

COOL TO TOUCH with styling tools inside

A DYNAMIC DUO

Full Circle Cosmetic and Glam-2-Go are made to work together as a set. Stow fullsize bottles in your Full Circle (with that wipe clean bottom!), keep smaller items and makeup brushes in your Glam-2-Go.

A. GARMENT BAG | CHARCOAL CANVAS Traditional Classic, Blush $60 B. BACK SAK | SMITTEN Traditional Classic, Aqua $25 C. ACCESSORY ORGANIZER | LACE One Line, Typewriter, Blush $38 D. FULL CIRCLE COSMETIC | LACE Single Initial, Typewriter, Blush $34 E. GLAM-2-GO | LACE Single Initial, Typewriter, Blush $34 F. IRON CASE XL | SMITTEN Single Initial, Typewriter, Aqua $24 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

47


A D

F

B

E C F

G

MAKE IT SNAPPY!

Our fan favorite key fob with a lobster claw clasp hooks to a handle or another set of keys. Stylishly snaps open so you can securely attach anywhere you wish.

DANCE THE CHA CHA PLAY IT COOL

Iron Case XL is thermal-lined to safely hold warm styling tools, its roomy interior gives more space to hold your flat iron and curling iron.

48

INITIALS, INC.

Your new fave road trip partner! The Backpack has double adjustable shoulder straps to carry as a backpack, purse, or crossbody. Two handy exterior pockets, cinch top and magnetic snap on flap. Side seam zipper pocket and small metal D-ring. Better call shotgun!

A. TROLLEY BAG | BLACK Traditional, Circle, Hot Pink $125 B. FULL CIRCLE COSMETIC | BUFFALO CHECK $34 C. TECH WALLET | FLAMINGLE Single Initial, Typewriter, Navy $26 D. CINCH IT | POLKA DOT 2 Lines, Tumble, Hot Pink $18 E. GLAM-2-GO | BUFFALO CHECK $34 F. BACKPACK | CHA-CHA Traditional Circle, Hot Pink $55 G. IRON CASE XL | CHA-CHA $24 H. MESHINâ&#x20AC;&#x2122; AROUND | SUNNIES Single Initial, Script, Aqua $40 I. PACK-IT POCKET | BUFFALO CHECK Single Initial, Script, Aqua $40 J. SNAPPY KEY FOB | POLKA DOT $9


TAKE THE SCENIC ROUTE made for overpacking

H F

J I

D

A INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

49


OFFICE WITH A VIEW that works your way

A

B

C

E

D

F

50

INITIALS, INC.


A

D

G

C

PUT THEM IN THEIR PLACE B

Systamagic Caddy is ideal for home office, homeroom and ready to hit the road! Tidy up with side pockets and optional interior divider. Be mobile-friendly with a removable adjustable shoulder strap or carry with the top grip handles. Folds flat for storage.

PERFORMS IN THE CLUTCH!

Grab the party-perfect Soirée when work time is over! Carry without the detachable strap for an ultra chic wallet or clutch.

A. SUCCESS TOTE | BLACK Traditional, Regal, Cream $90 B. SYSTAMAGIC CADDY | AQUA STRIPE 2 Lines, Tumble, Aqua $40 C. CHARGED UP TASSEL | BLACK $18 D. JUST IN CASE XL | BUFFALO CHECK Single Initial, Regal, Hot Pink $22 E. BRAIDED KEY FOB | AQUA $12 F. ONE TRIP WONDER | BUFFALO CHECK Mega Monogram, Diamond, Hot Pink $48 G. SOIRÉE | BLACK Single Initial, Regal, Aqua $46 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

51


CLASSIC CAPE COD

B

signature space

A

A

A

C

D

E

MASCULINE OR TRADITIONAL DEFINE YOUR SIGNATURE SPACE BY COMBINING COLORS & FONTS THAT REFLECT YOUR STYLE!

QUILTED THROW IN NAVY HOME + ORGANIZATION PAGE 64

TRADITIONAL DIAMOND I CREAM PERSONALIZATION MENU PAGE 70

A. SQUARE PILLOW | NAVY Traditional, Diamond, Cream $28 SQUARE PILLOW | RED $28 B. WALL POCKET | STORM Single Initial, Typewriter, Navy $25 C. SYSTAMAGIC CADDY | GREY STRIPE Traditional, Diamond, Navy $40 D. EAST WEST PILLOW | RED Traditional, Diamond, Navy $25 E. QUILTED THROW | NAVY Traditional, Diamond, Cream $60

52

INITIALS, INC.


COZY COASTAL CHIC

B

signature space

A

A

A

C

D

SOFT OR FEMININE DEFINE YOUR SIGNATURE SPACE BY COMBINING COLORS & FONTS THAT REFLECT YOUR STYLE!

QUILTED THROW IN BERRY HOME + ORGANIZATION PAGE 64

TRADITIONAL CLASSIC I WHITE PERSONALIZATION MENU PAGE 70

A. SQUARE PILLOW | BERRY Traditional, Classic, White $28 SQUARE PILLOW | MOCHA $28 B. WALL POCKET | WHEAT Single Initial, Typewriter, Hot Pink $25 EAST WEST PILLOW | MOCHA Traditional, Classic, Hot Pink $25 D. QUILTED THROW | BERRY Traditional, Classic, White $60 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

C.

53


A

Erin Connelly CREATIVE LEADER | ILLINOIS

Became my own CEO April 2013

Most memorable use of Initials, Inc. income? While on vacation in Orlando, I paid for theme park tickets and dinner at Medieval Times. During the dinner performance, my son Owen exclaimed with a big grin on his face, “Mom! This is the BEST DAY EVER!”

What is something few people know about you? I overcame a severe learning disability and, despite all odds, graduated with my master’s degree at the top of my class. When the dream is big enough, the facts don’t matter!

C

Three words that best describe my Initials, Inc. business: Empowering, Enriching, Rewarding

If you were given an Initials, Inc. item as a gift, what would you want? The bag that started it all for me – The One Trip Wonder. Little did I know when I ordered that bag, God had big plans! He used the One Trip Wonder to open the door to my amazing business!

D

54

A. QUILTED THROW | CHARCOAL 1 Line, Typewriter, Cream, Family Crest Icon, Aqua $60 B. SQUARE PILLOW | CHARCOAL 1 Line, Typewriter, Cream, Family Crest Icon, Aqua $28 C. TOTEALLY UTILITY™ | CHARCOAL CANVAS Single Initial, Breeze, Aqua $58 D. PACK-IT POCKET | AQUA STRIPE 2 Lines, Tumble, Graphite $22 E. PREMIUM PET BED | CHARCOAL 1 Line, Typewriter, Aqua $98

INITIALS, INC.


B

PAWS & REFLECT

take comfort in your unique way

E

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

55


FOREVER ALTERED Every family has been touched by adoption. Britney, CEO & Founder of Initials, Inc., is no different. Her grandmother was abandoned as a child and lived in foster care for three years before being adopted at the age of six. This adoption not only changed the course of her grandmother’s life, but has changed the course of the many lives that followed, including Britney! “My grandmother was an amazing woman who had an incredible influence in my life,” says Britney. “The opportunity for all of us to work together to create the same life change for so many others is humbling and truly a blessing.”

2 1

217

3

Together, we’ve helped over children in U.S. Foster Care find their forever families since the beginning of our partnership with Bethany Christian Services in 2013.

5

$

1. Britney’s grandmother (left), with her adoptive great grandmother, Mrs. Brinson (right). 2. Britney’s mother (left) with Britney’s grandmother (right). 3. Britney (left) with her mother (right).

changing families | changing lives FROM EVERY PURCHASE

of a product in our exclusive FOREVER FAMILY print supports Bethany Christian Services.

402,000

102,000 23,000

celebrating forever families

The partnership between the Initials, Inc. iCare Foundation and Bethany Christian Services is changing the landscape for families across America. $5 from every purchase of a product in our exclusive Forever Family print supports Bethany’s efforts to identify forever families for some of the longest waiting foster care children. the number of children currently living in Foster Care in the U.S. the number of children in Foster Care waiting to be adopted.

the number of children in Foster Care that age out of the system each year before finding their forever family.

“We are truly wowed!

Thanks to this amazing partnership, waiting foster care children in the United States are now getting a family to call their own!”

Kim Offutt

Be t h any Ch r i st i an S e r v i ce s

56

INITIALS, INC.


5

$

FROM EVERY PURCHASE

of a product in our exclusive FOREVER FAMILY print supports Bethany Christian Services.

About the

FOREVER FAMILY PRINT

This exclusive hand-drawn design is inspired by the unique stories told by our family trees. The vibrant spectrum of colors is a visual celebration of the beautiful diversity of adoption. Heart-shaped leaves symbolize what truly makes us family: love.

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

57


E

D

C

A

G B

FAN OUT

for your athlete 58

F

INITIALS, INC.

THE TRAVELER

Travel to home or away games in style with The Traveler! A rich design with exterior zippered pockets and large interior area fits everything your athlete or anyone on the go needs. The removable, adjustable shoulder strap and double handles make it easy to carry, no matter the mode of transportation. THE TRAVELER | BLACK 1 Line, Athletic, White, Cheer Icon, Red $55


G

L

J K

H

I

A F

E P

C

Q

M D

S

O

R

N

A. BYO | RED 2 Lines, Athletic, Navy $40 B. ROAD TRIP | ROYAL Brackets Icon, Typewriter, Daffodil $30 C. THE TRAVELER | GREY 1 Line, Athletic, Orange + Number Crest Icon, Navy $55 D. ALL-IN | BLACK 1 Line, Athletic, White + Cheer Icon, Red $24 E. DAY TRIPPER | ROYAL 1 Line, Typewriter, White + Family Crest Icon, Daffodil $35 F. ALL-IN | RED 1 Line, Athletic, White + Number Crest Icon, Navy $24 G. GAME CHANGER | BLACK 1 Line, Athletic, White + Paw Icon, Red $28 H. BYO | BLACK 1 Line, Athletic, White + Paw Icon, Red $40 I. ALL-IN | BLACK 1 Line, Athletic, White + Cheer Icon, Red $24 J. GAME CHANGER | RED 1 Line, Athletic, Navy, 1 Letter, Athletic, White $28 K. ROADTRIP | RED 1 Line, Athletic, White + Number Crest Icon, Navy $30 L. DAY TRIPPER | RED 1 Line, Athletic, White + Soccer Icon, Navy $35 M. BYO | ROYAL 1 Line, Typewriter, White + Family Crest Icon, Daffodil $40 N. GAME CHANGER | ROYAL 1 Line, Deco, White + Basketball Icon, Orange $28 O. ROADTRIP | ROYAL Brackets Icon, Typewriter, Daffodil $305 P. DAY TRIPPER | GREY 1 Line, Typewriter, Orange + Family Crest Icon, Navy $35 Q. GAME CHANGER | GREY 1 Line, Athletic, Navy + Spirit Crest Icon, Orange $28 R. ALL IN | GREY 1 Line, Athletic, Orange + Number Crest Icon, Navy $24 S. BYO | GREY 1 Line, Athletic, Navy + Spirit Crest Icon, Orange $28 INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

59


DECISION

The

Maker

IT'S TIME TO DECIDE!

PURSES + TOTES

T R AV E L

PAG E 6 0 - 6 2

PAG E 6 2 - 63

H O M E + O R G A N I Z AT I O N

I N S U L AT E D

ICARE

TEAM GEAR

WEARABLES

ACCESSORIES

PAG E 63 - 6 4

PAG E 6 4 - 6 5

PAG E 6 5

PAG E 6 6

PAG E 6 6

PAG E 6 6 - 67

PURSES + TOTES A-LINE | 2BG PAGE 18, 19

ADVENTURE CROSSBODY | 2CZ PAGE 26, 35, 37

Classic shape. Features metal logo plate, embossed zipper pulls, metal feet, Vegan Faux Leather details, metal studs and signature aqua lining. Double handles with 7.5” drop. Zippered back pocket. Top zip closure extends down the sides to allow for ample access to bag contents. Interior zipper pocket. Smart solution - add a handbag organizer. 14.25”W x 12”H x 5”D. 1-Letter, 2-Letter, 3-Letter personalization options available. $68

Clever crossbody bag with adjustable strap keeps just the essentials at hand. Magnetic front flap opens to three card slots and two open interior pockets. Clear back pocket with magnetic closure provides the perfect place for your smartphone - use the touchscreen right through the clear pocket! 5”W x 8.5”H x .75”D. Microfiber. 1-Letter, 2-Letter, 3-Letter personalization options available. $25

GREY

AQUA

AQUA STRIPE

BERRY STRIPE

BLACK STRIPE

NAVY STRIPE

BACKPACK | 2Q PAGE 48, 49 Double adjustable shoulder straps allow for a backpack, purse, or crossbody carry. Two exterior magnetic pockets. Cinch top closure and magnetic snap on flap. Side seam zipper pocket and small metal D-ring for attaching keys, tassel, etc. 13”W x 14”H x 5.5”D. Microfiber. 1-Letter, 2-Letter, 3-Letter personalization options available. $55

GREY STRIPE

CHA-CHA

BOTTOM’S UP | 2CE PAGE 17, 22, 28, 35, 36

CABANA BAG | 2DG PAGE 14, 16, 32, 33, 42

Upgraded! The Bottom’s Up is “shore” to become your favorite beach tote. Featuring six open exterior pockets (roomier than ever!), a top zipper closure, 14” handle drop, and an innovative reinforced mesh bottom that helps to leave the sand on the beach! 23”W x 13.75”H x7”D. Microfiber. All FREE personalization options + Icons available. $48

Perfect for the beach & beyond! Generous sized tote with double rope handles (10” Drop) and reinforced bottom. Features a unique elastic shoe loop on the back - perfect for those sandy flip-flops, or your heels for after work. Pair it with a Handbag Organizer for a great all-day tote. 18.5”W x 15”W x 9”D. Microfiber. All FREE personalization options + Icons + MEGA monograms available. $48

SMITTEN

LOBSTER SUNNIES

60

INITIALS, INC.

FOLLY FLAMINGLE

FOLLY

CHA-CHA

HARBOUR

ENCHANTED


PURSES + TOTES CANVAS BARREL | 2CS PAGE 43

CANVAS STRIPE TOTE | 2DF PAGE 12, 13, 24, 25

A seasoned favorite making it’s return in a fabulous new way. This handbag is the perfect size for every day use through spring and summer. Featuring a double handle drop (6” drop) and an adjustable removable strap (38.5”L x 43”L). Roomy interior is perfect for a Handbag Organizer and features an interior zipper pocket. 13”W x 10”H, 5.25”D. Canvas/ Vegan Faux Leather. 1-Letter, 2-Letter, and 3-Letter personalization options available. $65

Summer fashion + function at its best! Soft canvas tote with double handles (11” drop) and removable adjustable shoulder strap. Roomy open interior with zippered pocket and key leash, top zippered closure. Back zipper pocket. 21”W x 14.5”H x 5.5”D. Canvas / Vegan Faux Leather. All FREE personalization options + Icons + MEGA monograms available. $68

THE CLASSIC | 2BT You’ll be perfectly polished with this timeless structured style! Full-size center zip pocket divider organizes your tech and other fashionable essentials, Vegan Faux Leather front, back, and belted tabs which gather sides where a bold stripe of print defines your style. 12”W x 10.5”H x 6”D. Vegan Faux Leather + Woven Poly. 1-Letter, 2-Letter, and 3-Letter personalization options available. $72 $72

AQUA/CANVAS SIDES OPEN

AQUA/CANVAS SIDES SNAPPED

GRAPHIC TOTE | 2CX PAGE 29, 35

OH BABY! BACKPACK | 2AL PAGE 20, 21

Simple but sturdy canvas tote with a fun graphic pop! Roomy open tote with double handles (12.5”). 17.5”W x 17”H x .25”D. Canvas. All FREE personalization options available. $28

Where fashion and function meet! Zipper front pocket and insulated side pockets for bottles. Roomy open interior, fully-lined with top zipper closure. Changing pad included (12.5”W X 22”L) and fits into mesh interior pocket. Padded shoulder straps. 14”W x 16”H x 8”D. Poly Canvas. All FREE personalization options + Icons available. $72

FLAMINGLE

GREY/GREY CHEETAH

Classic style with a pop of the perfect shade of aqua! Large enough to carry most laptops making it the perfect work tote or snap the side buttons for a new, condensed look. Throw in a Tote Organizer for ultimate organization. Interior zipper pocket, magnetic top snap, and double handle drop (10” drop). 17.5”W x 14”H x 6”D. Canvas/Vegan Faux Leather. 1-Letter, 2-Letter and 3-Letter personalization options available. $65

NAVY

BLACK

BLACK/CANVAS

CANVAS TOTE | 2CU PAGE 21

LOBSTER

SUNNIES

CHARCOAL CANVAS

ONE TRIP WONDER | 2T PAGE 18, 19, 31, 38, 50 The name says it all! Side snaps, top magnetic closure. Double handles (12” drop). Features D-Ring handle attachment. Large open interior. 24”W x 18”H x 10”D. Woven Poly. All FREE personalization options + Icons + MEGA monograms available. $48

LACE

MAKE WAVES

TROPICS

BUFFALO CHECK

POLKA DOT

PANDORA

RADIANT

RELAXED TOTE | 2CI PAGE 8, 10, 11, 39

SOIRÈE | 2DE PAGE 10, 11, 12, 13, 28, 51

Generous in size, simple in style. Soft Vegan Faux Leather maintains its structure with a relaxed feel. 29”-55” Adjustable over-the-shoulder strap, or top handle (6” Drop) carry options. 21”W x 14”H x 7.5” D. Vegan Faux Leather. 1-Letter, 2-Letter, and 3-Letter personalization options available. $74

Celebrate fashion & function with this partyperfect classic envelope clutch in Vegan Faux Leather. Interior has a phone pocket, zipper pocket, three slim pockets for cash and 14 card slots. Snap close flap with detachable shoulder strap with lobster claw clasps. Shoulder strap chain has Vegan Faux Leather at top for maximum shoulder comfort. 8”W x 5”H x 1”D. 1-Letter, 2-Letter and 3-Letter personalization options available. $46

ROSÉ NAVY

ROSÉ

BLACK

LEMON

INITIALS-INC.COM

NAVY

BERRY

F R E E P E R S O N A L I Z AT I O N

61


PURSES + TOTES STROLLER ORGANIZER | 2DH PAGE 20, 21

SOLO | 2CY PAGE 8, 10, 11, 12, 13, 15, 23, 31

Our new Stroller Organizer is the ultimate mix of style and function. Two interior silver thermal insulated pockets are perfect for bottles or cups, and can be accessed when the bag is closed with hidden magnetic snaps. Specially designed front wipe pocket fits most reclosable wipes, and is just under the flap for quick access. Generous interior with plenty of room for diapers and essentials, and features a pocket to keep small items organized. 2 exterior mesh pockets, and open back pocket. Small front D-ring for keys or travel-size hand sanitizer. Adjustable side straps to attach to most stroller handles, and a removable adjustable shoulder strap (with shoulder pad). 14”W x 7”H x 5”D. Poly Canvas. All FREE personalization options + Icons available. $48

Easy, compact, and practical! The perfect graband-go clutch in a supple Vegan Faux Leather. An adjustable detachable strap and wristlet loop gives you three carry options: shoulder, wristlet, or clutch. 12”W x 7.5”H x 1”D. Vegan Faux Leather. 1-Letter, 2-Letter, and 3-Letter personalization options available. $62

METALLIC GOLD

CHARCOAL CANVAS

AQUA

LEMON

BLACK

CALYPSO

TAUPE

SUCCESS TOTE | 2CH PAGE 50, 51

TOTE TALK | 2CX PAGE 37

TOTEALLY YOUTILITY | 2DD PAGE 23, 54

Style meets function with this smart and chic Vegan Faux Leather tote for the woman who wants it all. Padded sleeve for tablets or laptops (up to 15 inches), key leash, and a sleeve designed to keep bottles (or lattes) upright. Detachable strap for shoulder or cross body carry for hands-free days. 15”W x 13”H x 4.5”D. Vegan Faux Leather. 1-Letter, 2-Letter, and 3-Letter personalization options available. $90

A graphic touch enlivens a simple, durable, canvas tote. Roomy, open tote with double handles (12.5” drop). 17.5”W x 17”H x .25”D. Poly Canvas. All FREE personalization options available. $25

Patent-Pending Exclusive Product. Features nine exterior pockets, two interior zippered pockets, and magnetic closure. Large open space and flexible design with D-ring handles to clip keys and accessories, as well as a removable adjustable shoulder strap for an easy hands-free carry. 14”W x 16”H x 9”D. Microfiber. All FREE personalization options available. $58

GOLD DOT

METALLIC GOLD

BLACK

POLKA DOT

CHARCOAL CANVAS

TRIO | 3CZ PAGE 9, 38 This fashion-forward three-piece set will have you looking and feeling confident! Set includes Tote, Clutch, and Wallet. $95 TOTE Open tote with interior zipper pocket. Light gold hardware perfect for attaching accessories for maximum style! Rolled double handles (10.5” drop). 13.25”W x 13.5”H x 6.5”D. Vegan Faux Leather. 1-Letter, 2-Letter, and 3-Letter personalization options available. CLUTCH Metal zipper closure with wristlet strap (6”L) opens to reveal roomy interior. Also features exterior D-ring perfect for styling up with an accessory! 8.5”W x 6”H. Vegan Faux Leather. All FREE personalization options available. WALLET Zip around closure opens accordion style to reveal eight open card pockets, five open pockets, and a zippered center coin pouch that will keep you super organized! Throw it in your Tote or Clutch—it fits in both! 7.5”W x 4.25”H. Vegan Faux Leather. 1-Letter, 2-Letter, and 3-Letter personalization options available.

HONEYSUCKLE

ORANGE

T R AV E L FULL CIRCLE COSMETIC | 6BB PAGE 47, 48

BACK SAK | 6B PAGE 9, 26, 27, 28, 36, 45, 46 Heavyweight fabric with a water-resistant coating. Double cord drawstring closure. Front zipper pocket and mesh interior pocket. 16”W x 19”H. Microfiber. All FREE personalization options + Icons + MEGA monograms available. $25

AVALON

FLAMINGLE

GREY STRIPE

LOBSTER

SMITTEN

Ready for thrills or spills! Travel with your full-sized bottles with this spacious cosmetic tote. Clear plastic interior featuring tall pockets and clear plastic pouch. Perfectly paired with a matching Glam-2-Go. 9.5”H x 8”Diameter. Woven Poly. All FREE personalization options available. $34

SUNNIES

BUFFALO CHECK

LACE POLKA DOT

62

INITIALS, INC.


T R AV E L GARMENT BAG | 6K PAGE 44, 46

GLAM-2-GO | 6BC PAGE 23, 47, 48

IRON CASE XL | 6BA PAGE 47, 48

Removable metal hanging hook at top and two webbing handles with 4” drop. Zippered pocket on exterior. Interior has metal loop to hold hangers and two mesh interior pockets (10”W x 13”H). Solid interior lining. 22”W x 40”H x 3”D. Folds to 22”W x 22”H. Poly Canvas. All FREE personalization options + Icons available. $60

Two compartments keep you organized on the go! Elastic loops in the top are perfect for makeup brushes, pencils, or more. Open area in the bottom will hold all your other makeup essentials. 6.5”H x 10”W x 8”D. Woven Poly. All FREE personalization options available. $34

Keep your cool with our thermal-lined case to store your flat iron or curling iron! Recently upgraded to give you more space than ever before. 14”L x 7.25”W. Microfiber. 1-Letter, 2-Letter, 3-Letter personalization options available. $24

BUFFALO CHECK

CHARCOAL CANVAS

LACE

POLKA DOT

CHARCOAL CANVAS SHOWN OPEN

PANDORA

CHA-CHA

SMITTEN

HIGH & DRY | 6AM PAGE 16, 33, 34, 40, 41 A beach necessity! A white, wipe clean interior provides the perfect place for a wet swimsuit or goggles after a dip in the ocean -- or to keep your favorite seaside reads safe and dry. Clear, front zipper pocket provides the ideal pocket for your cell phone to stay safe from sand. The best part: your touchscreen phone is still touchable through the clear, zipper pocket. Protection from water in front, clear pocket is not guaranteed. Wristlet strap attached with lobster claw, perfect for a wristlet carry or to loop through a handbag or tote strap to attach to your bag. 13.5”W x 11.5”H x 2”D. Microfiber. All FREE personalization options available. $28

FLAMINGLE / BERRY STRIPES

CHA-CHA / SUNNIES

SMITTEN / GREY STRIPE

ISLE / TROPICS

LOBSTER / HARBOUR

AVALON / FOLLY

MESH CADDY | 6AN PAGE 16, 22

THE TRAVELER | 6Q PAGE 44, 45

TROLLEY BAG | 6H PAGE 37, 48, 49

Be it your seashell caddy, pool toy keeper, shower caddy, or even Easter basket, the Mesh Caddy can do it all! Mesh body and four exterior pockets make it easy for sand or water to escape without hassle. Double handles (5” drop). 13.5” 10”H x 4.5”D. Microfiber. All FREE personalization options available. $30

Rich design. Exterior zippered pockets, large interior area, removable adjustable shoulder strap, double handles on top. 24”W x 11”H x 11”D. Poly Canvas. All FREE personalization options + Icons available. $60

Travel with ease and style appeal! U-shaped top opens to roomy interior. Telescoping handle and wheels. Removable, adjustable strap (26.5”45.5”L) and double handles (8” drop). 21”W x 12”H x 13”D. Quilted Pebbled Vegan Suede. All FREE personalization options + Icons available. $125

BLACK

GREY

CHARCOAL CANVAS

BLACK

BERRY

H O M E + O R G A N I Z AT I O N ACCESSORY ORGANIZER | 3FE PAGE 47

BIN | 5W PAGE 10

BINETTE+ | 5XX PAGE 10

Our most versatile accessory organizer ever! Keep your favorite pieces stylishly organized in your closet, and when you’re ready to travel, simply roll it, snap it, and go! Fits most standard size hangers. Three clear zippered pockets, two fabric zippered pockets, one wide mesh pocket, one deep accessory pocket. Two rows of snaps. 15.75”W x 32”H. Microfiber. 1-Letter, 2-Letter, 3-Letter, and 1-Line personalization options available. $38

Sturdy, woven bin has a covered metal stabilizer bar at the top to keep the bin upright. Two Vegan Faux Leather handles for carrying, designed with contrasting top stitching and metal grommets for extra style. Fullylined interior and sized to beautifully fit two Binettes+. 17”W x 10”H x 16”D. Woven Poly. All FREE personalization options + Icons + MEGA monograms available. $35

Sturdy, woven bin has a covered metal stabilizer bar at the top to keep the bin upright. Two Vegan Faux Leather handles for carrying designed with contrasting top stitching and metal grommets for extra style. Fully-lined interior and sized to beautifully fit two Binettes inside the Bin. Upgraded to feature a back opening perfect for charging cords to create the perfect charging station for your small electronic devices. 12”W x 6.5”H x 8.25”D. Woven Poly. All FREE personalization options + Icons available. $25

LACE

BUFFALO CHECK

BUFFALO CHECK

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

63


H O M E + O R G A N I Z AT I O N EAST WEST PILLOW | 5AM PAGE 52, 53

FABRIC COASTERS | 5BF PAGE 15, 29

PREMIUM PET BED | 5BC PAGE 55

Lumbar pillow adds elegance to your home. Quilted pillow case is soft to the touch and has a color-matched zippered bottom. Pillow form included. 20”W x 12”H. Quilted Poly. All FREE personalization options + Icons available. $25

Add a touch of unified elegance and style to your tabletop or bar. Set of 4. 4”W x 4”H. Canvas. 1-Letter, 2-Letter, 3-Letter personalization options available. $20

An expansive and luxurious bed for your best friend! 35”W x 5”H x 29”D. Quilted Poly. 1-Letter, 2-Letter, 3-Letter, and 1-Line personalization options available. $98

MOCHA

RED NAVY

CREAM

CHARCOAL CHARCOAL

QUILTED THROW | 5AO PAGE 52, 53, 54

SQUARE PILLOW | 5BB PAGE 33, 52, 53, 55

Cozy up! Quilted, soft throw blanket to warm up any home. 50”W x 72”H. Quilted Poly. All FREE personalization options + Icons + MEGA monograms available. $60

It’s hip to be square! Quilted pillow case is soft to the touch and has a color-matched zippered bottom. Pillow form included. 18”W x 18”H. Quilted Poly. All FREE personalization options + Icons + MEGA monograms available. $28

RED CHARCOAL

BERRY BERRY NAVY

SYSTAMAGIC CADDY | 5BG PAGE 50, 51, 52 Perfect for home or on the go! Stay organized with side pockets and optional interior divider. Make your office mobile-friendly with a removable adjustable shoulder strap (with shoulder pad), or carry with the top grip handles. Folds flat for storage. 12”W x 11”H x 8”D. Microfiber. All FREE personalization options available. $40

AQUA STRIPE

GREY STRIPE

CHARCOAL NAVY

MOCHA CREAM

RED

TAKE ALONG CADDY | 5AD PAGE 22

WALL POCKET (4) | 5AP PAGE 52, 53

Open caddy is great for the home office, car travel, kids’ rooms, dorm rooms, home-rooms, etc. Cushion grip handles set in a curved, open top make it easy to take along! 14.75”W x 13”H x 6.325”D. Microfiber. All FREE personalization options + Icons available. $28

Wall organizer with four open pockets and two silver grommets for hanging. 9”W x 30.5”H / Pockets: 8.5”W x 5”H x 1”D. Faux Jute. All FREE personalization options + Icons available. $25

SKINNY STRIPE

STORM

WHEAT

I N S U L AT E D ADVENTURE BACKPACK | 4AD PAGE 26, 27, 32, 33

CARRYOUT | 4AA PAGE 7, 14, 45

The ultimate picnic backpack. Service for four includes plates, flatware, fabric napkins, stemware, salt and pepper shakers, bottle opener, and cutting board. Two front zipper pockets, and roomy silver thermal insulated in the back. Adjustable padded straps. Detachable blanket and zippered beverage sleeve (holds standard 2-liter bottle). For cold, use cold packs. Water resistant, but not waterproof. 18”W x 15”H x 8”D. Blanket measures 47”W x 53”L. Microfiber. All FREE personalization options + Icons available. $125

Full top zipper with webbed handle and 23”-44” adjustable shoulder strap. Open front pocket, two open webbed pockets on sides. Insulated interior keeps food hot or cold. Heat-resistant to 225 degrees F. For cold, use cold packs. Waterresistant, but not waterproof. 9”W x 7.5”H x 6.5”D. Microfiber. All FREE personalization options available. $28

CHARCOAL CANVAS

64

BLACK STRIPE / CHA-CHA

INITIALS, INC.

NAVY STRIPE / HARBOUR

PANDORA

NAVY STRIPE

POLKA DOT

BERRY STRIPE

NAVY STRIPE SHOWN OPEN


I N S U L AT E D CHILLER | 4AG PAGE 31, 40, 42

COOLER BACKPACK | 4S PAGE 45

Next level picnic-ready! This sturdy aluminum-framed cooler has a double zipper top and a center pop-top for grabbing single items. Front zipper pocket opens to two elastic top pockets and one large mesh pocket - perfect for grilling tools, flatware, and more. For cold, use cold packs. Water resistant, but not waterproof. 18”W x 14.5”W x 9.5” D. Microfiber. All FREE personalization options + Icons + MEGA monograms available. $75

For him or her! Cooler with grab-and-go top handle (1.5” drop). Backpack features comfy adjustable shoulder straps. Zipper closure pocket on front. Roomy insulated interior. For cold, use cold packs. Water resistant, but not waterproof. 12”W x 14”H x 8”D. Poly Canvas. 1-Letter, 2-Letter, and 3-Letter personalization options available. $45

HARBOUR

DOUBLE DISH | 4P PAGE 34, 42

INSULATOR | 4N PAGE 23

HARBOUR

MESHIN’ AROUND | 4AE PAGE 17, 30, 36, 40, 49

Transform your TOTEally YOUtility™ by adding an Insulator! Two side handles. Top zipper closure opens to roomy, silver insulated interior. Heat resistant to 225 degrees F. For cold, use cold packs. Water resistant, but not waterproof. 12.5”W x 12”H x 7.5”D. Crinkled Silver Foil. Personalization not available. $25

Dish in style! Lower insulated compartment (17”W x 2.5”H x 11”D) is roomy enough for your casserole dish. Triangular upper insulated area for more storage! Both compartments zip closed. Front zipper pocket. Double grab handles. Interior has silver thermal lining, heatresistant to 225 degrees F. For cold, use cold packs. Water resistant, but not waterproof. 17”W x 13.5”H x 11.25”D. Microfiber. All FREE personalization options available. $48

GREY STRIPE FOLLY SUNNIES LOBSTER TROPICS

SIP, SIP, HOORAY! | 4AB PAGE 17, 30, 39

Unparalleled function paired with the hottest prints of the season! Our Park Pack Cooler is ready for the amusement park, music festival, or just a relaxing family day. Two mesh pockets on the side, and one front open pocket for picnic essentials. Clear, top zipper pocket provides the ideal place for your cell phone to stay safe from sand or water. The best part: your touchscreen phone is still touchable through the clear zipper pocket. Protection from water in top clear pocket is not guaranteed. Double handle carry (8” drop) features loops for connecting keys, accessories, or travel-sized hand sanitizers. Adjustable shoulder strap with shoulder pad. Silver thermal insulated interior. For cold, use cold packs. Water resistant, but not waterproof. 12”W x 12.5”H x 7.5”D. Microfiber. All FREE personalization options + Icons available. $50

CHA-CHA / SUNNIES

An all-in-one summer day tote! Mesh sides keep sand at the beach, and roomy open interior holds your essentials. Double handles (10” drop) and top magnetic closure. Bottom insulated cooler compartment holds up to 10 standard size canned drinks. Features a unique elastic shoe loop on the back - perfect for those sandy flip-flops! For cold, use cold packs. Water resistant, but not waterproof. 19.5”W x 20”H x 6”D. Microfiber. 1-Letter, 2-Letter, 3-Letter personalization options available. $40

SILVER THERMAL

POLKA DOT

PARK PACK COOLER | 4AC PAGE 21, 29, 34, 39, 42

AVALON / FOLLY

CHARCOAL CANVAS

SUNNIES

TROPICS

GREY STRIPE / ENCHANTED

NAVY STRIPE / HARBOUR

ZEST / ISLE

An insulated beverage carrier designed for function and fashion. Spacious enough for a standard 2-liter bottle. Includes a self-storing wine key and bottle stopper. Adjustable shoulder strap. For cold, use cold packs. Water resistant, but not waterproof 5”Diameter x 15.5”H. Woven Poly. 1-Letter personalization option available. $28

GREY STRIPE

LOBSTER

POLKA DOT

ZEST

LOBSTER SHOWN OPEN

iCARE OH BABY! BACKPACK | 2AL PAGE 57 Where fashion and function meet! Zipper front pocket and insulated side pockets for bottles. Roomy open interior, fully-lined with top zipper closure. Changing pad included (12.5”W X 22”L) and fits into mesh interior pocket. Padded shoulder straps. 14”W x 16”H x 8”D. Microfiber. All FREE personalization options + Icons available. $72

PACK-IT POCKET | 3T PAGE 56, 57 Simple and smart design. Zippered top pouch with loop handle and lobster claw clasp. White PEVA lining perfect for markers, medical supplies, computer cords, wet wipes, snacks and so much more. 11”W x 5.5”H. Microfiber. All FREE personalization options available. $22

YBL | 3BC PAGE 57 The YBL meets your beauty needs with built-in mirror (4”W x 1”H), hinged lid and kiss-lock closure. Lined interior. 7”W x 2.25”H x 3”D. Microfiber. Personalization not available. $20

FOREVER FAMILY FOREVER FAMILY FOREVER FAMILY

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

65


TEAM GEAR ALL-IN | 6AF PAGE 56, 57

BYO | 4C PAGE 56, 57

DAY TRIPPER | 2AY PAGE 56, 57

Game-day essential! Drawstring bag with front exterior zipper pocket. Open interior with mesh top for ventilation. 16.5”W x 17”H. Microfiber. All FREE personalization options + Icons available. $24

Cooler with roomy, insulated interior. Double handles (11” drop) with a front exterior open pocket and D-ring convenient for hanging your keys or adding the perfect accessory. Waterresistant but not waterproof. 14”W x 13”H x 8”D. Poly Denier. All FREE personalization options + Icons available. $40

Where will your day take you? Tote with zip top closure and front open pocket also features a D-ring perfect for accessories. Double, webbing handles (11.5” drop). 15.5”W x 15.25”H x 7”D. Poly Denier. All FREE personalization options + Icons available. $35

BLACK

GREY

BLACK

RED

GREY

RED

ROYAL RED

GREY

ROYAL

GAME CHANGER | 6AJ PAGE 56, 57

ROADTRIP | 2N PAGE 56, 57

THE TRAVELER | 6Q PAGE 56, 57

Quick access to game day essentials. Large, open tote. Double drop handles (11” drop) and exterior D-ring. 12”W x 14”H x 9”D. Poly Denier. All FREE personalization options + Icons available. $28

Small duffle bag perfect for sports or travel! Adjustable and removable shoulder strap (12”-25.5”L) and double handles (8” drop). Exterior zipper pocket on one side. Interior features a large, open mesh pocket. Icon ready. 17”W x 10”H x 10”D. Poly Denier. All FREE personalization options + Icons available. $30

Rich design. Exterior zippered pockets, large interior area, removable adjustable shoulder strap, double handles on top. 24”W x 11”H x 11”D. Poly Denier. All FREE personalization options + Icons available. $55

GREY

RED BLACK

GREY

RED

ROYAL

BLACK

ROYAL

WEARABLES PONIES UP HAT | 3FH PAGE 20, 21, 25, 33, 35, 41 Major League upgrade for staying cool in style! Throw your hair up in a messy bun, top knot, or high pony tail using the extra opening high in the back. Adjustable. 8.5” diameter. Cotton. 1-Letter, 2-Letter, 3-Letter personalization options available. $28

FLAMINGLE

ISLE

LOBSTER

POLKA DOT

SMITTEN

ACCESSORIES BRAIDED KEY FOB | 3BT PAGE 6, 9, 19, 37, 50

CHARGED UP TASSEL | 3FA PAGE 6, 18, 19, 51

CINCH IT | 6AH PAGE 48, 49

Your key to organization! O-Ring for your keys and a lobster claw clasp to attach to any ring or loop. 1”W x 8”H x 5”Opening to fit most wrists. Vegan Faux Leather. Personalization not available. $12

Add a stylish touch with a secret superpower! Power up your Apple devices with this USBto-Lightning adaptor tucked away inside your tassel. Lobster claw clasp makes it perfect for your bag, your keys, or both! 7”L (includes chain). Vegan Faux Leather. Personalization not available. $18

Soft, drawstring bag is a jack-of-all-trades. Use for gifting, traveling, or safe storage. It’s stylish and practical! 16”W x 22”H. Woven Poly. All FREE personalization options available. $18

AQUA METALLIC GOLD BERRY ROSE

66

INITIALS, INC.

AQUA

BLACK

METALLIC GOLD

POLKA DOT


ACCESSORIES COMMON CENTS | 3CY PAGE 15

H3 CLUTCH | 3AU PAGE 24, 38

HANDBAG ORGANIZER | 3AW PAGE 19

Soft, quilted wallet zips around and opens accordion-style to reveal five open pockets, four open card slots, and a zippered center coin pouch. 7.75”W x 4”H x 1”D. Quilted Microfiber. 1-Letter, Circle, and Diamond personalization options available. $26

Interior filing system with five large bill or receipt slots that are roomy enough for your checkbook. Six card slots. ID slot and business card slot. Zippered pouch for coins. Exterior zip closure and a detachable 6” wrist loop. 10”W x 5”H x 1”D. Quilted Pebbled Vegan Suede. 1-Letter, 2-Letter, and 3-Letter personalization options available. $32

Main compartment has two interior open pockets with elastic tops, one large open pocket with Velcro closure, and two smaller open pockets. Exterior has nine pockets of varying widths x 4”H. Slips into bag interior. Perfect fit inside Canvas Barrel. 13”W x 6”H x 3”D. Microfiber. Personalization not available. $20

GREY CHEETAH SHOWN OPEN

POLKA DOT

AVALON

HARBOUR

BLACK

EMERALD

TAUPE

JUST IN CASE XL | 3FF PAGE 6, 43, 50, 51

PACK-IT POCKET | 3T PAGE 8, 15, 26, 45, 49, 54

Simple, open interior space to keep your items together and ready, just in case. Updated design features more space for essentials. 7.5”W x 4”H x 4.5”D. Woven Poly. All FREE personalization options available. $22

Simple and smart design. Zippered top pouch with loop handle and lobster claw clasp. White PEVA lining perfect for markers, medical supplies, computer cords, wet wipes, snacks and so much more. 11”W x 5.5”H. Microfiber. All FREE personalization options available. $22

POLKA DOT SHOWN OPEN

AQUA STRIPE

HARBOUR

BUFFALO CHECK

BLACK

BUFFALO CHECK

POLKA DOT NAVY STRIPE

BLACK STRIPE

GREY STRIPE

BERRY STRIPE

SIDEKICK | 3FQ PAGE 6, 14, 23, 40

TECH WALLET | 3FG PAGE 19, 33, 40, 48

This padded cinch-top pocket is perfect for your sunnies, readers, pens, and life’s little essentials. 3.25”W x 7.5”H x .25”D. Microfiber. Personalization not available. $9

Zippered coin pocket, four card slots, ID window and a large interior area for bill storage. Front pocket with snap closure. Wrist loop. Fits most large phones in their cases. Closed: 4.25”W x 7”H x 2.25”D / Open: 9”W x 7”H. Microfiber. 1-Letter, 2-Letter, and 3-Letter personalization options available. $26

ZEST

AVALON

MAKE WAVES

SUNNIES

FLAMINGLE

MAKE WAVES

TOTE ORGANIZER | 3BE PAGE 19

Our fan favorite key fob is a SNAP! 1.25” O-ring for keys, plus a lobster claw clasp to hook it to a handle or another set of keys. It also snaps open so you can attach it to a larger handle, strap or belt loop! 1.25”W x 5”L. Microfiber. Personalization not available. $9

Find it fast! Keep your tote organized! Features nine exterior pockets of varying widths x 5.5”H. Main compartment has two open pockets with elastic tops, one large open pocket with Velcro closure and two smaller open pockets. Perfect fit inside One Trip Wonder, Canvas Tote, Day Tripper. 13.5”W x 9”H x 4.5”D. Microfiber. Personalization not available. $25

RADIANT

PANDORA

GREY CHEETAH

TROPICS

SNAPPY KEY FOB | 3AI PAGE 21, 49

POLKA DOT

SMITTEN

YBL | 3BC PAGE 26 The YBL meets your beauty needs with built-in mirror (4”W x 1”H), hinged lid and kiss-lock closure. Lined interior. 7”W x 2.25”H x 3”D. Microfiber. Personalization not available. $20

TAUPE

CADET

INITIALS-INC.COM

F R E E P E R S O N A L I Z AT I O N

67


our picks

2 1

Our recommendations for the best print & font color combinations. 1. EMERALD BOLD CREAM | SUBTLE TAUPE 2. RED BOLD NAVY | SUBTLE RED 3. TAUPE BOLD BLACK | SUBTLE TAUPE 4. ISLE BOLD CALYPSO | SUBTLE CREAM 5. LOBSTER BOLD NAVY | SUBTLE CALYPSO 6. CADET BOLD BLACK | SUBTLE CREAM 7. TROPICS BOLD NAVY | SUBTLE CREAM 8. ORANGE BOLD BLACK | SUBTLE CREAM 9. AVALON BOLD NAVY | SUBTLE GRAPHITE 10. ZEST BOLD NAVY | SUBTLE CREAM 11. CALYPSO BOLD NAVY | SUBTLE CALYPSO 12. MOCHA BOLD BLACK | SUBTLE TAUPE 13. PANDORA BOLD CREAM | SUBTLE TAUPE 14. LEMON BOLD NAVY | SUBTLE CREAM 15. HONEYSUCKLE BOLD BLACK | SUBTLE BLUSH 16. FLAMINGLE BOLD BLACK | SUBTLE CREAM 17. FOREVER FAMILY BOLD NAVY | SUBTLE CREAM 18. WHEAT BOLD BLACK | SUBTLE TAUPE 19. PINK STRIPE BOLD BLACK | SUBTLE BERRY 20. GOLD DOT BOLD BLACK | SUBTLE CREAM 21. BERRY BOLD NAVY | SUBTLE BLUSH 22. SMITTEN BOLD AQUA | SUBTLE CREAM 23. ROSÃ&#x2030; BOLD NAVY | SUBTLE BLUSH 24. METALLIC GOLD BOLD NAVY | SUBTLE CREAM 25. FOLLY BOLD NAVY | SUBTLE CREAM 26. LACE BOLD NAVY | SUBTLE CREAM 27. CREAM BOLD BLACK | SUBTLE CREAM 28. AQUA BOLD NAVY | SUBTLE CREAM 29. ENCHANTED BOLD AQUA | SUBTLE CREAM 30. ROYAL BOLD RED | SUBTLE NAVY 31. MAKE WAVES BOLD CALYPSO | SUBTLE CREAM 32. CHARCOAL BOLD BLACK | SUBTLE CREAM 33. AQUA STRIPE BOLD HOT PINK | SUBTLE AQUA 34. NAVY BOLD CALYPSO | SUBTLE NAVY 35. HARBOUR BOLD CALYPSO | SUBTLE NAVY 36. GREY BOLD BLACK | SUBTLE GRAPHITE 37. CHA-CHA BOLD CALYPSO | SUBTLE CREAM 38. NAVY STRIPE BOLD CALYPSO | SUBTLE NAVY

68

39. RADIANT BOLD BLACK | SUBTLE CREAM 40. BUFFALO CHECK BOLD RED | SUBTLE CREAM 41. SUNNIES BOLD HOT PINK | SUBTLE CREAM 42. GREY STRIPE BOLD NAVY | SUBTLE CREAM 43. SKINNY STRIPE BOLD HOT PINK | SUBTLE CREAM 44. POLKA DOT BOLD RED | SUBTLE CREAM 45. STORM BOLD BLACK | SUBTLE CREAM 46. BLACK STRIPE BOLD WATERMELON | SUBTLE CREAM 47. CHARCOAL CANVAS BOLD BLACK | SUBTLE CREAM 48. GREY CHEETAH BOLD BLACK | SUBTLE AQUA 49. BLACK BOLD HOT PINK | SUBTLE BLACK

INITIALS, INC.

3

5 4

6 7 8

10

9

11

13

12 15

17

16

18

14 20

19

21

23

22 26 27

25

24 29

28 31

30 33

32 34

37 35

36 41

38

40

39 44 43

42

48 45

46

47 49


TOP 10 REASONS

to become your own CEO 10. THE HOURS ARE AWESOME.

As an Initials, Inc. Creative Partner, your business works around YOUR life. Never miss another soccer game or family movie night! Plus, you can work from home, the coffee shop, or the morning drop-off line. Woman’s Day magazine listed Initials, Inc. as one of the top home-based business opportunities for women! And we’ve been featured on the Inc. 500/5000 list of fastest growing private companies for 4 consecutive years.

9. AWARD-WINNING TRAINING

You don’t have to have a background in sales to ROCK as a Creative Partner. We’ll give you the specific skills, guidance, and inspiration to reach your full potential. We say you’re in business for yourself, but never by yourself. We offer a wealth of (totally free!) online resources, along with in-person training opportunities at our Business Builder Summit in January and The Big Event in July.

8. MEET YOUR NEW BESTIE(S)!

Join a growing group of AHHH-mazing women (& a few guys!) from around the nation who cheer each other along every step of the way! Life’s a party and you’re invited!

7. GET THAT PROMOTION AND RAISE YOU DESERVE!

When you hit your goals, you promote - simple as that. And when you promote, you get a pay raise! Turn your Friday to a FriYAY with weekly pay!

6. ENDLESS SWAG.

You can earn over $1200 in free products and services in your first 40 days in smartstart business through our SmartStart program. And “Be The First” to earn new products before they’re available for purchase. Plus, we love to share the love with our hostesses - shower her with FREE & Half-priced items, FREE shipping, and Exclusive Hostess Shopportunities - on us!

5. YOU HAVE THE POWER TO CHANGE LIVES.

Through our partnership with Bethany Christian Services, we’re changing the landscape for families across America! We’ve FULLY-FUNDED over 200 adoptions for some of the longest waiting foster care children. Party with a purpose!

4. VACATIONS ON US!

Toes in the sand, and fun in the sun. Pack your (monogrammed) bags for some epic adventures with Initials, Inc. in 2018!

3. ON-TREND PRODUCTS—PERSONALIZED FOR FREE—ZERO SPACE IN YOUR GARAGE SACRIFICED.

Every product we personalize has a heartbeat—it belongs to a person!. We ship your unique designs after every party or order so there’s no inventory to maintain! Your hubby will be thrilled!

2. GET RECOGNIZED FOR YOUR ACHIEVEMENTS & INSPIRED TO GO BEYOND YOUR WILDEST DREAMS.

Meet us in Atlanta this summer for the biggest party of the year! Watch the Fall & Winter 2018—2019 collection come down the runway, get inspired to be your best self, and learn specific tips from some of the top Creative Partners nationwide to rock your business!

1. BECAUSE YOU DESERVE IT! 2018 is your year to make your dreams a reality! Get ready to Have Fun! Make Money! and work for the best woman you know... INITIALS-INC.COM

You!

F R E E P E R S O N A L I Z AT I O N

69


P E R S O N A L I Z A T I O N

EASY AS step 1

M E N U

1, 2, 3

S E L E C T YO U R P E RS O NALIZATIO N STYLE

F R E E P E R S O N A L I Z AT I O N S T Y L E S

SINGLE INITIAL

2-LETTER MONOGRAM

1 LE TTER

SAM E SI Z E

SI D E STACK E D

SA M E S I Z E

First or Last

First, Last

Last letter is largest FONT Typewriter Only

First, Middle, Last

1 LINE

2 LINES

TRADITIONAL

1 LINE

2 L I N ES

Center letter is largest First, LAST, Middle

Up to 12 Characters (includes spaces)

Up to 8 Characters per line (includes spaces)

3-LETTER MONOGRAMS

THERE'S ONLY ONE YOU! Add an Icon in the color of your choice for only $7! 1 Line personalization required on all Icons except Brackets, Divided, 2 Diamonds, and Stacked.

BASEBALL

BASKETBALL

SOCCER

B R AC K ETS

First or Last FONT Typewriter Only

FAMILY CREST

SPIRIT CREST

NUMBER CREST

1 Letter + 1 Line 1 Letter + 1 Line Up to 2 Numbers FONTS Typewriter + FONTS Athletic + Spirit + 1 Line Graceful Only Only FONTS Athletic + Spirit Only

G R ACEFUL (FA MI LY CR EST I CON ON LY) FOOTBALL

VOLLEYBALL

CHEER

TRACK

SPI R I T (SPI R I T CR EST & N UMB ER CR EST I CON S ON LY) ANCHOR

PAW

CROWN

HEART

STAR

MUSIC

CAR

DINOSAUR

FLOWER

ANTLERS

CROSS

RIBBON

DI V I DED

2 DIAMONDS

STAC K ED

First, Last or Hyphenated Last (ex. Andrews-Matthews)

First or Last

First, Last or Hyphenated Last (ex. Andrews-Matthews)

M ODE RN ( DI V I DE D, 2 DI AMONDS , & STAC KE D I CONS ONLY )

Our unique True-Stitch MEGA monogram creates a luxurious feel with added durability. Up your personalization game for only $12.

REGAL Center letter is largest First, LAST, Middle

70

INITIALS, INC.

CLASSIC Center letter is largest First, LAST, Middle

CIRCLE Center letter is largest First, LAST, Middle

DIAMOND Center letter is largest First, LAST, Middle


P E R S O N A L I Z A T I O N

step 2

M E N U

step 3

S E L E C T YO U R FO NT ST Y L E

S E LE CT YOUR FO NT & ICON CO LO RS

SINGLE INITIAL & MONOGRAM FONTS C IRC L E (Traditional Monogram Only)

D IAMON D (Traditional Monogram Only) B LU S H

H OT P I N K

C LASS I C (1 Letter & Traditional Monogram Only)

R EGA L (1 Letter & Traditional Monogram Only)

C A LY P S O

RED

ORANGE

WAT E R M ELON

SINGLE INITIAL, MONOGRAM, 1 LINE & 2 LINE FONTS A  T H L E TI C

S C R I PT DA F FO DI L

AQ UA

B  REEZE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ÀÁÂÃÄÅÈÉÊËÏàáâãäåèéêëìíîïùúûüýÿ

# $ % & ! ? / @ " ' : ( ) . - + * T U MB LE

TURQUOISE

# $ % & ! ? @ " ' : ( ) . - + *

N AVY

D ECO

ABCDEFGHIJKLMNOP RSTUVWXYZ abcdefghijklmnopqrstuvwxyz ÀÁÂÃÅĆÈÉÊËÌÍÎÏĹÑŃÒÓÔÕÖÙÚÛÜÝ àáâãäåćèéêëìíîïĺñńòóôõöùúûüůýÿ #$%&!?/@”,’.()-*:=1234567890

TAU P E

T YPEWR I TER

CREAM

F R I L LY

GRAPHITE

B L AC K

• Special Characters not available with Monograms. • Special Characters may not be used in 1-Line personalization options that are combined with an icon • Accented characters are limited to what is shown. • Trademarks, copyrighted language, or personalization deemed inappropriate will not be produced— items will be shipped without personalization. • Personalization is only available at the time of purchase.

INITIALS-INC.COM

WHITE

F R E E P E R S O N A L I Z AT I O N

71


FREE PERSONALIZATION

//

WEEKLY PAY

//

AWARD-WINNING TRAINING

BE YOUR OWN CEO!

Products and colors may vary based on availability. Flip-flops not included. STARTER KIT

$99 + S/H & TAX

OVER $350 Value

583 Grant Street | Suite G Clarkesville, GA 30523 706.754.0485 JOIN ONE OF AMERICA’S FASTEST GROWING COMPANIES—4 YEARS IN A ROW!

72

INITIALS, INC.

Initials-inc.com

Initials, Inc. Spring & Summer 2018 Catalog  

Fashion-forward monogrammed & personalized handbags, accessories, home + organization, insulated, and travel pieces. FREE PERSONALIZATION. S...

Initials, Inc. Spring & Summer 2018 Catalog  

Fashion-forward monogrammed & personalized handbags, accessories, home + organization, insulated, and travel pieces. FREE PERSONALIZATION. S...