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Editorial It comes from the heart. Our passion is Technology, and we’ve done it once again. We’ve combines knowledge en entertainment and brought it to a whole new level: braintertainment. We give answers to fascinating and everyday questions about global media and the technology behind it. This issue explains the mechanisms that lets us all lead the lifestyle we choose. Technology is so fundamental to everyone's well being that we are taking it very seriously indeed.

03 | Visual Keyboard – Henrique Banjaktoetoer

07 | Welcome Our Science Fiction Future – Kim van Leeuwen

11 | augmented reality – Sunaina Mahabier

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INDEX


“Look to the future, because that is where you’ll spend the rest of your life.” – George Burns

15 | Green Technoloy – Phil Khalis

19 | 4D – Kimberly Corsen

23 | Rolltop – Annie Manueke

27 | Video on demand – Carlos Marquis

31 | Evolve Editors

INDEX

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Visual Keyboard Time changes as well as people’s standards. This development automatically brings along, like mentioned before, other purposes from point of views concerning manufacturing. People have to do more within less time. It’s normal to skip breakfast to use this time for other activities.

Anticipating on the changes of today’s society companies such as Celluon (korea), VKB (Israel) recently launched the virtual keyboard. It’s a tool whit a laser connection that radiates a visual keyboard which works just as a real physical keyboard. Although the user don’t have tactile feedback, sounds will confirm the user a certain key has been touched.


Visual will replace physical By Henrique Banjaktoetoer The history The first computer was build in 1946 and was used by the American army. It was called the ENIAC. The word ‘compute’ means ‘to calculate’, because the computer originally was designed to store information and to increase the speed of calculation. It contained a size of thirty meters tall, one meter deep, three meter high and weight for about thirty ton. Later on an improved version was introduced for companies as well as private citizens.

This breakthrough was the start of a process in which the

Visual Keyboard

purpose of the computers made an incredible change. In

At the moment, you can only work with the virtual key-

order to make use of factors such as: ease of use, speed

board in combination with the mobile phone and com-

and space the most effective way, companies attempted

puter. You can connect the keyboard via bluetooth or

improvement after improvement to enhance existing de-

through connection by USB port. There is no date set for

vices. What started with a ‘big’ device turned over the

release of the virtual keyboard in other markets.

years into small skilful equipment which provides endless

The diode laser, which radiates the keyboard in red color,

opportunities. As already told we started with the ENIAC

operates in continuous-wave mode. As a Class 1 laser,

and from ‘space benefitting’ point of view, the laptop was

the output power is below the level at which eye injury

manufactured. The combination of space and speed led

can occur.

to the development of the flat screen computers. Nowadays it’s normal to have a computer with a flat screen or a Mac which doesn’t even have a system cabinet. In fact, it’s hard to imagine having a computer that requires more than fifty inch with a dept of one meter.

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No longer you would have to search for a wall plug to plug in your wiring or a USB port to connect your devices. No longer you have to carry a heavy suitcase with a laptop in it. Perfect for businessman as well as for students. The businessman is able to work on several places with the same device (account), is able to work during travelling and without carrying a lot of luggage. Students don’t have to deal with a dilemma which forces them to choose between going home or going to a bar and have a couple of drinks while there might be a change that their relative expensive equipment, which contains vital information, can be stolen. Furthermore, it doesn’t require much space, so it is easy to transport and it is easy to combine with today’s hottest devices such as mobile phones. In this way a user is able to speed up his working efficiency. They can do more in less time at more locations! What more do you want?

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Alongside the advantages latest designs has to deal with disadvantages as well. The virtual keyboard will be difficult to use under some circumstances. For example when the sun is shinning tremendously. Moreover, there might be a great chance user’s hands will hurt after working a while on a solid bottom such as a desk. Not only solid but also, the opposite, the soft bottom, will cause practical problems. Working on grass is a bit exaggerated, but working on quilt would a more suitable example. There is a big chance many people would like to use this equipment while their watching television in bed. Once more the mentioned disadvantages are specifying the problem of usage at all kind of surfaces. In fact only obese people are able to work with this equipment on their lap during a long train trip or at the back of a cap. It’s recommended that companies seriously consider coming up with tools which are capable of improving the ease of working with it during travelling.


Future perspective In order to be the leader concerning Bluetooth abilities, several companies are already a few steps ahead. Some of them are busy to release a specific updated version of the virtual keyboard, which is called the mini Bluetooth computer. Contrary to the virtual keyboard this new tool doesn’t need any physical equipment at all. It exists of a small piece of metal with a lens in it. In fact, it just looks like a pen with some kind of camera in it. This lens radiates, as you can see on the picture, a ‘whole’ visual computer. The keyboard as well as the screen will be reflected via a blue laser on the relevant surfaces. Referring to the ease of space it’s an improvement, but the problems, which were mentioned at the disadvantage paragraph, are not solved yet.

‘’each solution will lead to a new problem…’’ Although this is an updated version of previous inventions such as the laptop or flat screen computers, I’m convinced that this one business established a start of a new world in which visual will take over physical. It can be seen as an extension of the Bluetooth abilities at the mobile phone. There is an incredible demand to high speed in combination with efficient equipment which require little less space. Of course there are a lot of starts in technology as well, but this invention will be activate a new process which arises a battle between, as already told before, visual and physical. The purpose of ease of usage will turn into safety. It leads to a development in which people will be inclined to isolate themselves faster. The movie ‘Surrogates’, in which Bruce Willis is playing the main character, could be a possible future screenplay. However, these Bluetooth and all kind of other radiations, are tremendously high speeded, its radiation will affect human being’s healthy. Just like always, each solution will lead to a new problem.

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Digitalization In the 15th century the printing press was invented, the first step of the current phenomenon: mass media. Technology has not stood still since then and nowadays we can’t live without television, internet, mobile phone, etc.. Something they never heard off 50 years ago, seems nowadays an express train that can’t stop driving through our media landscape. The media landscape today is multifunctional, fast and always up to date. Our world is digitized already, but where will it end? What will the future looks like 20 years from now? Digitalization represents an object, image, sound, document or an analogue signal by subtle set of its points or samples. This is what we called “Digital Representation”. Which simply defined, means capturing an analogue signal in digital form. The digitalization already started with the creation of the telephone, radio and television. In the nineties there was a tremendous growth, and development by using Internet. From then the digitalization is in enormous speed evolved. Nowadays, the Internet is impossible to imagine out of our lives, and it has a big influence in this digital worlds.


Welcome to our Sience Fiction Future By Kim van Leeuwen Our digital world Digitalization gives us a lot of opportunities, but it also has

They can choose their favorite pop star or they can even be

its threats. Especially for companies. They need to look for

a pop star by themselves. One click on the computer tells

other ways of approaching their consumers. Companies

you about every happening in this world, and most of the

have to make choices for tomorrow and the next day in this

time it is for free. It doesn’t matter where you are, because

fast growing landscape, because nowadays consumers have

the internet is on your own mobile phone. Almost the

the power to select. “What do I want to see, who do I want

whole human population is interactive right now. Actually,

to talk to and how will I be informed?” Also our global me-

nowadays consumers are producers by themselves. By us-

dia landscape is totally different then before. There have

ing information and communication technologies we all can

been several major changes occurred. These major changes

create our own world. On websites you can design your

are shifting, users can convert media into their own hands;

own products. You can select which advertising you do

time compression, who wants to be successful in this new

want to receive and which you don’t want. This makes it

media age, need to operate fast and simple; infinite con-

difficult for companies, they need another way to respond

tent, information production is booming and the choice is

to consumers, otherwise they can’t stay alive in this new

endless; generation change, key

digital world. They need to

innovations are implemented by

use narrowcasting instead of

youth and by companies outside

broadcasting. Narrowcasting

the industry; media is every-

is providing information

where, you can not look around

through an interactive net-

without media reports.

work like the Internet or intra-

Creativity, efficiency and intelli-

net aimed at a certain audi-

gence will become more and

ence, at a selected location

more important for the media.

and time selected via digital

Boundaries are disappearing

screens, remote controlled

between all kinds of media. The

with relevant visual content.

interactive possibilities of the

There are even courses on

mobile phone and the internet

universities to learn more

are more in use by television.

about this new media land-

Almost everybody has influence

scape, which is probably nec-

on this new ways of communica-

essary these days. Events

tions. Consumers make world-

about digitalization are also

wide news by filming a special

organized by companies like

happening.

LinkedIn.

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You see that people can create new markets, because the

The digitalization has ensured a smoother exchange of infor-

changes are insanely big and give a lot of stuff to talk about.

mation. Because of the digital technology the way of produc-

On such an event like LinkedIn organized, companies can

ing, consuming and spreading is different than before. Con-

share their experiences and talk about future possibilities.

sumers are a lot more interactive, which is very important in

Because in this world, everybody is connected and together

the future of our global media landscape. It is actually a proc-

companies have to search for new ways to communicate to

ess of global interaction between people, businesses, gov-

their target groups.

ernments and cultures driven by information and communi-

Digitalization meets globalization

cation technology and investment and international trade. Communication stabbing smoothly over the border. And it is

The shift to digitalization in the contemporary media world

possible to use computers to talk to people from almost

has created implications for traditional mass media products,

every country in the world. The Internet most likely plays

however these limitations are still very unclear. The more

the major role in this new phenomenon globalization.

technology advances, the more converged the realm of mass media will become with less need for traditional communication technologies. For example, the Internet has transformed many communication norms, creating more efficiency for

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not only individuals, but also businesses.


The digitalization also brings advantages and disadvantages with it. Although the world is brought closer together and cultures are blending, digitalization is also creating a bigger gap between the world as we know and among the tribes who have never heard of all those digital masterpieces. Where much of the world is constantly influenced by the media and at all times have access to information, there are tribes in poorer countries, who have not. Therefore, the difference between them is increasing. This means that the media have not come across and that in reality not everyone embraces globalization.

Science Fiction Future Actually, we can conclude that the technologies of the digitalization ensure that our world will become more and more transparent. Digitalization is perhaps the strongest force that determines our future. Every new invention has influence on

‘’It would be a shame if we forget where it all started..”

the shaping of our lives, such as the Internet. Not the technology itself but issues like security, speed, ease and clarity are more important. Besides that, boundaries will be blurred and

I think this is a very interesting development in this world.

(almost) nobody is excluded in this new world. Connect and

Because almost everything happens digital and my biggest

globalize are the keywords of our future digital world. Of

question is: "What will this world look like in about twenty

course, nobody can take a look in our future, but it is for sure

years from now?" Technology makes everything more faster.

that we never go back to the traditional ways of communicat-

We often end up becoming more accustomed to speed. To be

ing. There will be a lot more developments in the media indus- honest I think this development will go on and on. People betry. Nowadays there is an older generation who didn’t grew up come smarter and there will always be something to think in this digital world, but in about twenty years everybody is

about. The digitalization is impossible to imagine out of our

used to it. Although, we cannot forget that there is a human

society. It is convenient, fast and easy. Everyone is always and

population, that still never heard of all this digital develop-

everywhere accessible. The digitalization has been certainly a

ments. In our future the distance of the western world and the good development. However, I hope it stops one day and not more primitive tribes will be bigger and bigger.

all traditional media will be gone for good. It would be a

Short term, new trends will emerge, which will highlight the

shame if we forget where it all started and how it also

history. Back in the time where everything was real. For exam-

changed our ways of communicating with the public on a

ple the fashion industry, that shows elements in their clothes

more personal level. Sometimes it is nice to have privacy and

from the 80s, will soon also be done with our digital society.

to be equally unattainable. To live once more primitive and

People want to have fun in real life, they want to meet a man

not fully equipped. Especially for the social network of the

or woman in real life instead on the Internet and they want to

next generations it is important that they not only digital con-

communicate with friends in real life. Beware, this will just be a nect, but also through the natural way, because digitalization trend for a short period, because nobody can miss their com-

makes people lonelier and, more thrown back on themselves.

puter, mobile phone, Ipod, digital television etcetera, in this

The media landscape will never be the same and it will always

new world.

remain one of the biggest influences in the human

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Augmented Reality Video games have been entertaining us for nearly 30 years. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called Augmented Reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell.


Seeing is Believing By Sunaina Mahabier

Create your own view by Augmenting your world! Video games have been entertaining us for nearly 30 years. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called Augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel

Initially the idea was used for games, but it is growing in momentum and being implemented to assist us in every day things. A few examples of where augmented reality is used now:

and smell. Augmented Reality is a new way of human-computer-interaction, where

-

virtual objects are added to real scenes provided by a Mobile camera in

puter knows where you are at the

real time. They are inserted in the right positions and complement the

moment and will guide you to your

real picture. The digital information merges with the user’s environment so that you really experience a mixed reality. For instance, an AR user might wear translucent goggles; through these, he could see the real world, as well as computer-generated images projected on top of that world!

GPS. This is a way of AR. The com-

destination. -

Fly or car simulation.

-

Video games

-

Medical research. By making X-ray’s of patients or that the surgeon can actually see the foetus in the womb. Augmented reality can be applied so that the surgical team can see the CT or MRI data correctly registered on the patient in the operating theater while the procedure is progressing.

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Technical applications for now and the future Given that almost everyone has a mobile phone nowadays, this technology is whiting arm reach for the consumer. For example, you aim your camera to a restaurant and you see some reviews or maybe the menu. By using your digital camera on your phone the reality can be recognized and you can see specific information on your screen of the place where you are at that moment. You can get information about company’s, restaurants, theatres etc. The difference to a simple TV screen for example, is that these objects are related to the environment of the screen or display, and that they often are interactive as well. This application is recently lounged by I Phone. The opportunities are almost unlimited with this technology. This application can help with the execution of difficult tasks. Think about assistance with medical surgeries or with technical maintenance. You can see a very good example on youtube coming from BMW. A mechanic puts on special glasses and sees the real time instructions on his screen. This way he knows immediately where the problem is and how to fix it.

Interaction

Interactive advertising

For many of those interested in AR, one of its

You can use augmented reality as a promotional tool.

most important characteristics is the way in

With this you need a webcam. By aiming this to a pic-

which it makes possible a transformation of

ture, special software can make the picture real. You

the focus of interaction. The interactive sys-

see the picture come out of the article and a 3D live

tem is no longer a precise location, but the

take on your screen. You can make your ad come to

whole environment; interaction is no longer

life. Advertisers can do interactive advertisement

simply a face-to-screen exchange, but dis-

which is a huge opportunity.

solves itself in the surrounding space and objects. Using an information system is no longer exclusively a conscious and intentional act. Most of the possible applications of AR will, however, need personal display glasses. .

‘’This industry will dwarf today's software and computing industries…’’

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I predict a tremendous augmented reality industry is waiting to emerge. This industry will dwarf today's software and computing industries and become one of the most influential technological shifts yet experienced by our civilization. With this technology in place, users could simply obtain different program modules and plug them into their standard augmented reality hardware systems. Available programs would certainly include: Educational: Personal coaches, trainers and teachers enhance the knowledge of users through demonstrations, conversations and enactments. Entertainment: Augmented reality systems offer unprecedented opportunities for entertainment. Imagine interactive theatrical presentations, augmented multiplayer gaming, "fly-through" movies, and other similar applications. Mental health: Virtual mental health consultants can help users face and overcome challenging situations such as conversations with relatives, public speaking, relationships with the opposite sex and many others. Reference: A virtual reference library would allow users to physically explore areas of interest by moving through a projected knowledge set and picking out images, movies, sounds or text. Computer / human interfaces: Augmented reality opens up a whole new world of possibilities in computer / human interfaces. Consider the possibility that a computer could potentially be located anywhere in your environment. Your living room wall could be rendered as a giant 2D display, or your back yard could become a giant interlinked Internet search result set that you could explore at will. Personal environment enrichment: Don't like your office environment? Add plants, waterfalls, and hummingbirds to your office with the "sounds of nature" software module. Is your significant other unbearably ugly? Overlay their natural face with any character you want with the "augmented people" module. Want to bring a relative back from the dead and tell them something? Plug in the "reborn relatives" module and chat with them in your living room. The possibilities are endless.

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Green Technology A lot of companies are ‘going green’ these days. It is even said that going green is the actual winner in the whole financial crisis. Companies can only be green if their partners are green as well, so it is becoming a must for almost every company if they want to survive. But how can a company go green? Canon prolongs the life cycle of products by doubleprinting and recycling used paper for notes. Other sorts of fuels and power sources can be used, such as driving on hydrogen or making use of solar panels like the organization SANYO does. Even exhaust fumes can be compensated by planting trees. Glastonbury is a big example of that. All these options make a company green, but actually these are all quite small changes that almost every company can implement. We think it’s time to look a little bit further, because that is just the thing we are good at.


The green way, the right way… ? By Phil Khalis VoiP The main thing which causes the problem of global

Those persons appear in screens so they

warming is the amount of exhaust fumes that are

can be seen and heard and vice versa. In

blown into the environment every single day. Mil-

this type of situation, not every person is

lions of people travel to work and back at around

virtually present. In the future, this will

the same time, which causes traffic jams all over

probably change as more people will be

the world. When you look at this problem, it’s

working in their own homes. The confer-

needless to say that the problem would be solved

ence room will be trade in for a virtual con-

if no one would go to work at all. Unfortunately,

ference room and the participants will also

we don’t live in an ideal world where we don’t

be virtually represented. The disadvantage

have to work. But the solution for either the

that we already mentioned before, is that

amount of exhaust fumes as well as the traffic

employees need social contacts. Also the

jams lies with the amount of people that are

managers need to have some control over

driving to work and back every day.

their employees.

Teleconferencing is not new, but it is still evolving. More and more companies let their employees work at home for one or two days a week. Working at home has a lot of advantages. Research has shown that people who work at home are less often sick, more productive and happier. Also not being in a traffic jam and being in your own environment takes a lot of stress away. The company can say that it cares about the environment and also there are no costs for those who need their travel-expenses reimbursed. Researchers say that the disadvantage is that working at home for a longer period of time will make the employee feel lonely. So the need for working at home is there, but still no break-through has found place. Managers don’t really know how to manage people who are not physically present. A solution is teleconferencing. Nowadays it’s not unlikely that at a conference, one or two persons are not physically present at the conference.

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Contact

Power

People need to have contact with other people and facial

Blade servers also need less power. Blade servers have

expressions and voices are essential in communication

fewer components than normal servers and take less

between people. For example, take Second Life. Second

space. Because less material is used to make these serv-

Life is a virtual world where people can have an online

ers and less power is needed to get such a system run-

social life and create a character which represents them-

ning, power is being saved. Normal hard discs and serv-

selves in that virtual world.

ers have spinning components build in, but with new

It’s very common that people create characters that are more like how they want to be in a better life, more than how they look in real life. In a conference, it is not desired that a person can hide behind some created character. This means that future conference rooms will be virtual, but still have (virtual) screens which show real life videos

technology, such as used for the Blade servers, no spinning parts are needed. These spinning parts need a lot of power, but a Blade server uses about 30% of the normal amount of power. Then there are of course the monitors. With new LED technology in LCD monitors, up to 50 percent of power can be reduced.

of the participants. This way people can still see and communicate with each other, but they don’t have to get out

Also the minimum amount of square meters per working

of the house, no working space is required and also no

space is reduced with one square meter if that working

conference room is required. Just imagine how much

space contains a LCD monitor. This means more efficient

money, materials and waste will be saved if those things

usage of space and maybe therefore more room for

are no longer necessary. This digital life may seem excit-

green.

ing and good, but is it really that good for the environ-

So, it all comes down to new technologies which work

ment? Monitors and computers use a lot of power, so the

more efficient and use a lot less power. It’s nice to have

problem doesn’t end here. One search assignment in

such a great solution, but let’s move on to the next prob-

Google seems to cost the same amount of power as a light

lem. Almost every household has one or more com-

bulb needs to stay on for one hour, so there is a lot of

puters. Thanks to rapidly changing technologies and new

room for improvement.

insights, old computers, phones, dvd-players, and so on,

A new development in computer technology is the so

will get old and unwanted. Where do these things go

called Thin Client. This computer itself doesn’t have many

when we throw them away?

resources, but is highly dependent of a server which takes

We ship them to Pakistan, India China or another poor

over most of the data processes.

country. These countries buy electronic waste (also called e-waste) and let the waste get dismantled by

This means that several computers operate via one server. The advantage is that a Thin Client computer does not need much power, because the central server is doing all the work. One big server uses less power than a lot of small servers and that of course is good for the environment.

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workers. These countries can get valuable building materials this way, such as gold. But it is certainly not the right way. The workers get paid almost nothing and they are working with toxic and carcinogenic waste such as lead, mercury and cadmium.


So we have a choice: Do we continue to ship e-waste to poor

Because one central computer does all the work, the com-

countries and let them die of cancer, of do we stop shipping e

puters in the households will need less power, which is bet-

-waste and let the workers die of hunger? This is absolute

ter for the environment. Also if watching tv, listening to

cruelty, but it is in fact the main reason why shipping e-waste

music, playing games and even calling friends and family is

to poor countries is still legal.

being done on only one computer, all other products are no

People need computers and other electronics to live the life they want. Technological developments make our products better for the environment, but turn our old products into waste. Because we all want the latest and the best technology and along the way we demand of our partners to do the same (innovative companies only work with other innovative companies for example), we get stuck in this vicious cycle. The way that we see it, is actually very simple. Let’s take a

longer needed so there is less waste, less power is being used and because of the efficient usage of space, more people can live in one place. Also don’t forget the example of the Google company. If your laundry, food etc. is taken care of by the company, think about how much jobs there would be created. What a little price to pay if all the work is done by someone else, and the entire world would profit from it.

look at Google Inc. The Google headquarters is found in California. It’s a huge place where over 2.000 people work every day. An employee of Google goes to work. Drops his laundry off at the internal Laundromat, starts working, takes a break at the volleyball field, gets back to work again, maybe gets a massage in between, and at the end of the day he gets back home again. What we want to say here, is that this particular employee almost has its whole life at his job. This means that he doesn’t really need much stuff at home. The only thing he needs is computers. A television, a stereo, a gaming console, a telephone, a dvd-player; all these things can be replaced by a computer. Only one central computer is needed, so that the other ‘computers’ can just function as a tv, a gaming console or whatever. This way the central computer needs power, but these other computers don’t need much power at all because they don’t really have to process anything. The central computer does that for them. This one central computer might be even strong enough to power a whole group of houses. Eventually, this will lead to less stuff in the house, which leads to

‘’Maybe the solution is not technology…’’

more living space or perhaps a smaller house which costs less money.

The trend of going green is obviously just getting started. Now it is only the question what is really better for the environment. The ongoing new technological developments are more likely to be cash-creating ideas than green ideas. If you look at the environment, we need technological developments. On the other hand, we don’t need all the waste and the changes that create that waste. Maybe the solution is not technology. Maybe the solution is no technology…

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3D goes 4d, explore the new expected hype! 3D movies have already existed for more then 100 years in some form, but it was only used by a few niche in the motion picture industries, because of the highly cost hardware and processes required to produce and display a 3D movie.


3D movie adds another dimension. By Kimberly Corsen What is 3D? A 3D movie is a motion picture that provides the illusion of depth perception. The 3D movies are made with two cameras, each recording an image for each eye. Consequently, true color stereo requires two projectors to shine on the screen. With a separate image for each eye, this is how you will get the feeling as if the objects are flying off the screen and in your direction, and creepy characters reaching out to grab you, wearing 3-D glasses makes you feel like you're a part of the action not just someone sitting there watching a movie

How does 3D Work? If you’d like to show a 3D images than you’d better have two projectors to shine on the screen. Which separate the images for each eye. Special polarized glasses separate the two images. That is how the two distinct images are separated for each eye creating depth. Anything can come right out of the screen and appear to be in your lap or over your head. Nowa-days you can buy a ticket in every movie theater to see a 3D movie. If you don't want to leave your house but still want to watch a 3D movie , it's possible, you just need to buy a blue ray DVD player.

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Where to experience 4D 4D movies is not yet well known in the movie theater . But at most of the amusements park, they will show short movies that has 4D effects. You can’t choose which movies you would like to see because its only one movies that they will show the whole year. One example is the amusement park Slagharen. There is a movie called” the haunting house” and it’s seems like you are attacked by various things and if the cat is afraid of the water you will feel the seats vibrate.

3D goes to 4D It seems as though we are never satisfied. Now a days with all the new technologies that people have, like we want more, we want to interact .Therefore there are people who want to fulfill our needs and they will come with new inventions. Because where there is a need, there is a product. So they went a step further from 3D to 4D.

What is 4D 4D means, knowing that you could bend time, but in the movie world we call this 4-dimensional. It is a combination of 3D and physical effects. Like I was telling you before it is a step further. With 4D it’s not only as if your getting the feeling that the objects are flying of the screen and careening in your direction. With 4D you're in a movie theater that is specially made for it, and it has separate chairs. You will experience more special effects like vibrating seats, lighting dimmers wind effect, smell, smoke effects and more

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3D goes to 4D It seems as though we are never satisfied. Now a days with all the new technologies that people have, like we want more, we want to interact .Therefore there are people who want to fulfill our needs and they will come with new inventions. Because where there is a need, there is a product. So they went a step further from 3D to 4D.

‘’The 4D screening uses more than 30 effects the 162 minute movie run…’’

3D goes to 4D I expect that in the future we could also go to the

Well I think that the 4D is going to be a new hype in

nearest movie theater to watch a 4D movie.

the further future. Just like how watching 3D mov-

The Koreans already have experienced with this

ies at home on your own DVD player has become a

and it was a big success. They showed the new

new hype .

“Avatar” movie in 4D. The 4D screening uses

I think in the future every one would like to have

more than 30 effects during the 162 minute

there own device at home to see there 4D movies,

movie run, including moving seats, smells of ex-

And maybe when everybody has one of this new 4D

plosives, sprinkling water, laser lights and wind.

devices. People will reinvent a new device with

The tickets was a little bit more expensive but

something extra. So stay tune for the next big thing,

worth it.

maybe it’s the 5D, with time we all will see what the future of technologies will bring us.

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Rolltop

We couldn’t imagine life without our laptop for it made it possible to do business everywhere. At Coffeebean or outdoors in the park. I am writing this article on my laptop as a matter of fact. But where did it all begin. It all began about thirty years ago. Like many things the laptop began with a vision. In the 1970s, Alan Kay of the Xerox Palo Alto Research Center had a vision for a wireless portable computer of the size of a notebook. He called it the Dynabook. The Dynabook never got past sketches and a cardboard model, but it did set the wheels in motion for the development for a portable computer.


Roll With it By Annie Manueke The History The first laptops that were initially introduced were very ugly, had very small displays, without hard drives and everything ran from the RAM or floppy disks. They were nothing like the laptops we know now. It was in the 1990s that we saw faster, sleeker machines with more storage, more ports and connectors, improved displays, and weighing much less and comfortable enough to carry around. The Apple Macintosh PowerBook line and the IBM ThinkPads became major competitors in the laptop market. Today companies create new laptops with more features packed in smaller packages and faster processors. A five inches screen does not cut it anymore. Because everything is done on a computer, the battery of laptops needs to last a long time. Looks are very impor-

OLED

tant too. Apple does a great job making their laptops look

can we expect in the future. There has been a new tech-

slim and pretty. But what can we expect in the future.

nology called OLED.

There has been a new technology called OLED.

OLED stands for Organic Light Emitting Diode. The Organic in OLED refers to organic material. Carbon is the basis of all organic matter. A few examples of carbonbased substances are sugar, wood and the majority of plastics. The LED stands for "Light Emitting Diode" and

Metal Cathode Elektron transport Layer Organic Emitters

describes the process of converting electric energy into light. The reason why OLED is so great is because the fast responding times, the wide viewing angles, the exceptional color reproduction, the outstanding contrast

Hole transport Layer Indium Tin Oxide Anode Glass Substrate

levels and the high brightness. There are many advantages that come with OLED. The first is that is possible to make designs very thin, light and also to use it in a variety of different applications. Second is that OLED can be viewed from different angles and does not need

Organic Light Emitter diode diagram

a backlight. Finally, the drive voltage and power consumption are low. Perfect for a design like the roll top.

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The reason why I am mentioning OLED is that because of this technology it gives me the possibility to talk about the Roll top laptop. What is this and why is this so great?

It is German designer Evgeny Orkin of Orkin Design who has come with this new concept with the support of Schlagheck-Design. Orkin thought of the rollup laptop when he was still in school. He was interning at Schlagheck-Design in Germany under the direction of Julian Schlagheck, who specializes in product design, print design and product development.

Rolltop Today consumers can only buy a computer and a graphic tablet with a touch screen separately, but they are not able to use them as one laptop. So for Evgeny the main goal for the Roll top was to combine the laptops monitor and graphic tablet into one gadget and therefore avoid additional accessories. The device also comes with a flexible display, which can be rolled and carried wherever you want. Because of the OLED-technology the display is very thin, which makes it possible for the Roll Top to roll in and out and it does not need a backlight like current laptops. But if you think this will go at the expense of your screen quality you are wrong. It is even better then the quality of laptops today. So thanks to its OLED-Display technology and a multi touch screen, it can be used as a laptop while it weighs as much as mini notebook. Most of the components for the Rolltop already exist today such as the main board, processor, memory and working memory. It comes with a 13 inches screen while being used as a laptop and when being used as a monitor, you could get a 17 inches screen. The 17 inches screen can be used as a touch screen, but when used as a laptop it features a full-fledged keyboard so you can type with both hands. The Rolltop does not have a CD/DVD reader or Floppy disc, which in the future we will see slowly disappear. Roll top covers power supply, multi media integrated pen, the mouse, keyboard, webcam and cable all integrated in the belt. The stylus, power adapter and USB ports are all detachable. And the OLED display also means much lower power consumption and an "outstanding" battery life. It certainly is an all-in-one gadget.

25


So again in a nutshell the Rolltop combines the laptop, monitor and graphic tables without any problem, it is an all-in-one gadget that integrates the power supply, loudspeaker, laptop bag and mouse into one. You don’t have to carry extra accessories. Due to the new available technology, the design is very compact and possesses a completely new outlook.

After praising the Roll top the big question is when are we able to buy the Roll top. The little German company needs the capacity of a big company such as Panasonic or Samsung on order for Orkin to produce his Roll top. Consumers already are thrilled, so it will not take long for companies to show interest in the Roll top.

Future In the future we will see more devices that we will be able to

Still the big question is if

roll and carry under our arm like a newspaper. Big screens that

we want a roll top and is it

you can carry to watch in the park with a big audience and

going to function

mobile phones as big as a sushi roll. The possibilities are

properly? My answer is

endless.

yes I would like to have a

You could compare it to trans formers, but than in reality.

`

roll top although I am satisfied with my 15 inches

‘’You could compare it to transformers, but than in reality…’’

Mac Book Pro, it is still a burden to carry it around with me. Also I have a lot of faith in the OLEDtechnology. I think future laptops are going to benefit hugely of this new technology. So I say roll with it.

26


Video On Demand Video on demand is a type of pay per view system. It was originally introduced in Hong Kong in 1990. It did not take off immediately, as it was cheaper to buy video CDs than to pay for this type of viewing. With the up rise of the DVD people got used to watching movies in great quality and were no longer satisfied with the quality of video CDs. This development influenced the further evolution of video on demand. Now, video on demand is part of most cable and network systems. There are both streaming video on demand systems and downloadable video on demand. The streaming system allows you to watch the film as it is being downloaded to your system. Downloadable means that the film is fully downloaded to a set top box before you can start viewing.


Because we demand it! By Carlos Marquis Video on demand is a great way of viewing films and television programs. It eliminates the need to go to your video store to buy films and provides access to a wide collection of material. The video on demand system has all the functionality of a DVD. You can rewind, pause and fast forward the film, just as you can a DVD. A lot of cable companies permit the viewing of the film for a set amount of time, so you can download the film and then watch it whenever you choose. It may seem that video on demand is very similar to pay per view. That is because it is. The only difference between video on demand and pay per view is that in pay per view systems, The event is

In the future, video on demand services will proba-

shown at the same time to everyone ordering it,

bly generate more revenues over the internet or

as opposed to video on demand systems, which

they may follow the current television model and be

allow viewers to see the event at any time.

supplemented with ads. The internet will always

The cable companies often offer free access to

hold an advantage because ads can be contextually

already shown television programs as part of their

sent to users keeping in mind their IP addresses.

package. You may only have to pay for the most

There a few companies in the Netherlands that have

recent film titles, not older television programs.

the technology to create high quality streams. Com-

The list of programs and films seem to be endless

panies like Videoland On Demand, Movie MAX

with some video on demand providers. You can

Online, TVblik, mejane en directmovie make it possi-

watch not only film and television programs, but

ble to watch video on demand online. Cable compa-

also sporting events, music and reality television

nies like UPC, Ziggo, Tele2 and KPN offer this service

shows. If it can be viewed on a screen, video on

to their customers. There are a lot of companies that

demand most likely offers it.

have the technology and want to bring you the lat-

The video on demand service seems to be bad

est movies on demand. So what’s the reason this

news for video rental stores. Most video on de-

isn’t happening yet? The biggest problem in this

mand services have hundreds of films, ranging

market is that a few large companies own the

from new titles to old favorites. They also have a

copyrights and aren’t willing to work together

wide range of television programs that you can

with companies that offer services like video on

download and view. Some providers even have

demand.

entire seasons of a program that you can watch over a certain period of time.

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Big companies like Warner and Sony Pictures hold the copyrights of a lot of blockbusters and ask a lot of money for distribution rights. To get a license for movies that you can buy for a few euro’s in your local supermarket you still have to pay at least 220 thousand euro’s. So it’s clear that in this business the big companies call the shots. I think that in the future it will be easier to make deals with these companies because it’s the only way they can protect their interests and encourage people to stop downloading movies. Some of these

Bandwidth isn’t the only thing changing. The technique used to encode the movies for streaming is getting better each day. As the techniques for encoding get better the quality we will get great movie streams in the future. A good example of a company that specializes in using new technology to create high quality stream is Best TV. Best TV uses a technique developed by the Israeli army to make high quality streams. As the original format of movies is getting better (HD) the quality of the stream is getting better too. Everybody loves watching low quality movie clips or homemade content on YouTube, but watching a whole movie with a low bit rate and at a low resolution is another thing. People love watching movies on their TV because most people have a larger TV screen then a PC monitor. A lot of people used to connect their PC to their TV to solves this problem (you can do this by using a RGB cable or use the video output on your PC). By connecting you PC to your TV there will always be some quality loss, so it’s not the perfect picture you get when using a set-top-box. The video on demand business will keep on growing as more and more people can watch streaming content on their TV.

29


The industry will be revolutionized when everybody that owns a TV uses a set-top-boxes. The set-top-boxes are very important when watching digital TV and video on demand because they can decode the signal send to you by your provider. There are different set-top-boxes with different functions like, a set-top-box with a hard disc so you can record any TV program or set-topboxes that able you to watch HD content. I think that in the future every TV will have a build-in set-top-box as analog TV is no longer the standard. With a build-in set-top-box you will also be able to use the video on demand service. Imagine yourself in the future. It is a weekend and you're home for the day. You've just had your usual lunch and sit in front of the television. You switch it on. Some boring show is on. You recall a good movie a friend mentioned at work, and punching a few buttons on your remote control, the movie starts and you lie back in your couch, a beer in your hand and you relax for the next couple of hours. This is already possible at the moment but in the future the content provided on demand will only grow. It will also be possible to watch HD content (the new standard) without having to leave your home.

‘’Video on demand will revolutionize the way we watch TV …’’ In the US they have a service called TiVo, TiVo turns your TV into the world’s largest video store with hundreds of titles now available in crystal clear HD. Watch the hit movies, TV shows, music videos and cool web videos you want to see whenever you want. Your broadband connected TiVo DVR offers you a vast library of video on demand choices from different TV channel but also YouTube, Amazone Video On Demand, Netfix and many more companies that over TV content. The TiVo service gives you ultimate control over your TV viewing by keeping track of the latest TV schedule and automatically recording every episode of your favorite shows, even if the day or time they air changes. All you do is find the show you want by searching or browsing the TV listings, and then specify whether you want to record an individual episode, or get all episodes of a show. With this service it’s already possible to program your own TV channel as you can make a playlist of all the programs you want to see and specify the time you want to see them.

For a movie lover like me this is very interesting. I think video on demand will keep on developing until every household is using the system. Video on demand will revolutionize the way we watch TV as it will be possible to start any program or movie you want to see whenever you want to see it. This will also have a big impact on TV advertisement as the interactive possibilities of digital TV and video on demand make it easier to reach specific target groups. I think video on demand is a great system because it gives you control on how you want to watch TV.

30


My name is Daan de Graaf, Chief editor of Evolve Magazine. Evolve combines knowledge en entertainment and brings it to a whole new level: braintertainment. We give answers to fascinating and everyday questions about global media and the technology behind it. My name is Kim van Leeuwen I am the author of the article “Welcome To Our Science Fiction Future”. I describe the digital world of today and the future. What is the impact on businesses, what is the impact on humanity and more importantly where

Carlos Marquis: Video on demand is a great way of viewing films and television programs. It eliminates the need to go to your video store to buy films and provides access to a wide collection of material.

My name is Annie Manueke and I wrote an article about the Rolltop. The Roll Top is a new technology; it is a very compact design and nothing like you have ever seen. I hope the readers enjoy the article as much as I enjoyed writing it. Editorial Henk Schilstra– Producer Leonard Kreft—producer Johnny Breuer—general editor Daan de Graaf—Chief edittor

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Henrique Banjaktoetoer I wrote an article about the visual keyboard,

Sources:

because I find this an interesting

-internet

topic. The past few years, the speed of development concerning technology, Increased tremendously. When you think about Phil Kalis, you think about fashion. I always try to look good and I take good care of my skin and my body. My passion for technology started during my time at the LTS. I believe

techno-

logy is a gift from God.

My name is Sunaina Mahabier and I’ve wrote the article on Augmented Reality. This was a very interesting article to write because

www.techwithoutwires.com/50226711/3d_laser _virtual_keyboard.php http:// www.techwithoutwires.com/50226711/3d_laser _virtual_keyboard.php http://optics.org/cws/article/research/9067 http://www.popgadget.net/2009/10/ the_rolltop_lap.php http://www.techchee.com/2009/11/02/orkindesign-rolltop-laptop-with-rollable-touchscreen/ http://www.walyou.com/blog/2009/10/23/ rolltop-laptop-concept/ http://www.trendhunter.com/trends/rolltoplaptop http://goliath.ecnext.com/coms2/gi_0198364480/Digitalization-and-global-ethics.html http://www.routledgemedia.com/books/MediaEvents-in-a-Global-Age-isbn9780415477116 http://www.allacademic.com/meta/ p_mla_apa_research_citation/3/1/2/8/0/ p312804_index.html http://www.leefritme.nl/tag/digitalisering http://www.media-academie.nl/assets/pdf/ Achtergrondartikel%20Technologie%20pdf.pdf http://searchtelecom.techtarget.com/ sDefinition/0,,sid103_gci1264507,00.html http://www.frequencycast.co.uk/ ondemand.html http://www.cs.tut.fi/tlt/stuff/vod/VoDOverview/ vod.html

of the great impact it will have in the future. I think the readers are going to have a new perspective on

My name is Kimberly Corsen, i wrote an article about 4D. I personally enjoy watching movies and it’s moce to see htat the cinema World is going a step further with technologie. Editors Henrique Banjaktoetoer, Phil Khalis, Kim van Leeuwen, S unaina Mahabier, Kimberly Corsen, Annie Manieke, Calrlos Marquis

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